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Trinny and Susannah: Inside out by Kristin Brzoznowski

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Trinny and Susannah: Inside out by Kristin Brzoznowski 8/27/13 TV Formats Weekly Having trouble viewing this email? View it in your browser. VISIT TVFORMATS.WS August 26, 2013 The only w ebsite for the formats industry. Case Study: Trinny and Susannah: Inside Out By Kristin Brzoznowski The fashionable duo of Trinny Woodall and Susannah Constantine served as the hosts and fashion advisors for the BBC series What Not to Wear for five years. The pair continues to perform makeovers, but of a more holistic kind in Trinny and Susannah: Inside Out, distributed by Armoza Formats. The Trinny and Susannah: Inside Out series was created by Abot Hameiri after the Trinny and Susannah Do Israel format aired on Channel 10 in Israel. “The British duo worked well with the viewers, and the broadcaster was now looking to take it to a deeper level emotionally and provide bigger drama for prime-time viewers,” says Avi Armoza, the CEO and founder of Armoza Formats. “The result was Trinny and Suannah: Inside Out, with one set of characters, relationships and makeovers per episode. This allowed for a deeper insight into each protagonist’s style and how to improve it from the inside out.” The fact that the two women were quite well known helped to propel the series. The pair also had a natural chemistry between them, explains Armoza. “For over 15 years, Trinny and Susannah have been at the helm of the most acclaimed television makeover shows worldwide, creating a massive impact on people's lives and appearance. Over the years the two have found that superficial style 'accidents' often stem from real psychological issues. newsletters.worldscreen.com/tvformats/tvformatsweekly.htm 1/3 8/27/13 TV Formats Weekly Their wide experience and expertise, as well as their candor makes them perfect for a show that delves into deeper issues—in Inside Out, no problem is too embarrassing for them to discuss. They tackle each issue head on and it is this honesty that frees the participants to grow, as well as making for very funny and moving television.” The series debuted on Channel 10 in October 2012 and was “an immediate success,” according to Armoza. “The first episode performed 36-percent above the channel’s average in a very competitive prime-time slot. We also saw women’s viewership in the time slot grow by 55 percent, while retaining the male viewership from the channel’s previous show, the news, meaning that men were not switching off despite this being a makeover show that would generally appeal to a female audience. At the same time, the show also appealed to the 12-to-24 age group, showing that Inside Out has a wide audience appeal.” Armoza says the format is easy to adapt in international markets for several reasons. “The format is new and original and deals with both the styling and psychological issues of the people being made over in the sensitive, humorous and unique manner specific to Trinny and Susannah, which captures audiences globally,” he says. “Using the flawless interpretation system that we developed for the show, participants can communicate with Trinny and Susannah in their own language and in real time. Once you have their presence the rest of the format can be simply adapted. The casting is key to the success of the format—the participants, their story and their style are the elements that allow the drama and emotion to shine through, and their openness to change is what will allow Trinny and Susannah to bring about the best results. “Along with our simple formula for adaptation, we have developed the know-how that ensures an average of one and a half days shooting per episode, making this format a cost-effective prime-time solution,” Armoza adds. World Screen Following the successful first season in Israel, Channel 10 has commissioned a second run that will air in early 2014. “We are also in discussion with a number of Distributors broadcasters that have just finished airing previous Trinny and Susannah shows, Guide 2013 and are looking to keep the fabulous fashion duo but to provide their viewers with a fresh take in a prime-time feel,” he adds. This Week's Top 5 Big Brother Enters Vietnam LONDON, August 23: Endemol has sold Big Brother into Vietnam for the first time, with VTV commissioning 65 episodes to air later this year. Available Now newsletters.worldscreen.com/tvformats/tvformatsweekly.htm 2/3 8/27/13 TV Formats Weekly » continued... My 5000 Friends Named Top TV Lab Format STOCKHOLM, August 21: The reality format My 5000 Friends was voted as Dutch viewers' favorite program during the Netherlands' annual TV Lab Week, which introduces new formats to the country. » continued... Nordic World Cooking Format Stirs Up International Interest OSLO, August 21: Nordic World has secured its first international sale for Dining with the Enemy, a cooking format from Gry Winther and TV2 Norway that has also been optioned in territories around the globe. » continued... CBS Reaches Settlement with Glass House Producers LOS ANGELES, August 20: CBS has reached a settlement in the 15-month legal dispute over whether ABC's reality show The Glass House, which had many similarities to Big Brother, violated CBS's copyright and trade secrets. » continued... Global Agency Expands into Israel ISTANBUL, August 20: Global Agency has expanded its business into Israel, forming an exclusive partnership with format creator Metin Bilman and talent agent Irit Neeman. » continued... Subscribe | Video | Feedback | Advertise | RSS TV Formats Weekly is Editorial Contacts: Mansha Daswani & Kristin Brzoznowski a WSN INC. publication. Advertising Contact: Ricardo Guise No part of TV Formats Weekly can be Subscription Questions used, reprinted, copied or stored in any To unsubscribe, please click here medium without the publisher's For all other subscription matters, click here authorization. newsletters.worldscreen.com/tvformats/tvformatsweekly.htm 3/3.
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