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Linking Mode Choice with Travel Behavior by Using Logit Model Based on Utility Function

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Linking Mode Choice with Travel Behavior by Using Logit Model Based on Utility Function sustainability Article Linking Mode Choice with Travel Behavior by Using Logit Model Based on Utility Function Wissam Qassim Al-Salih and Domokos Esztergár-Kiss * Department of Transport Technology and Economics, Budapest University of Technology and Economics (BME), 1119 Budapest, Hungary; [email protected] * Correspondence: [email protected]; Tel.: +36-14631029 Abstract: The currently available transport modeling tools are used to evaluate the effects of behavior change. The aim of this study is to analyze the interaction between the transport mode choice and travel behavior of an individual—more specifically, to identify which of the variables has the greatest effect on mode choice. This is realized by using a multinomial logit model (MNL) and a nested logit model (NL) based on a utility function. The utility function contains activity characteristics, trip characteristics including travel cost, travel time, the distance between activity place, and the individual characteristics to calculate the maximum utility of the mode choice. The variables in the proposed model are tested by using real observations in Budapest, Hungary as a case study. When analyzing the results, it was found that “Trip distance” variable was the most significant, followed by “Travel time” and “Activity purpose”. These parameters have to be mainly considered when elaborating urban traffic models and travel plans. The advantage of using the proposed logit models and utility function is the ability to identify the relationship among the travel behavior of an individual and the mode choice. With the results, it is possible to estimate the influence of the various variables on mode choice and identify the best mode based on the utility function. Citation: Al-Salih, W.Q.; Esztergár-Kiss, D. Linking Mode Keywords: transport mode choice; multinomial logit model; nested logit model; utility function Choice with Travel Behavior by Using Logit Model Based on Utility Function. Sustainability 2021, 13, 4332. https://doi.org/10.3390/su13084332 1. Introduction Academic Editors: Dongfang Ma, Transport modeling is used to evaluate effects of behavior changes and to determine Sheng Jin and Dianhai Wang the impacts of infrastructure upgrades. The available tools are becoming complex, and a growing number of parameters, aspects, and stakeholders have to be considered [1]. Received: 23 February 2021 The traditional modeling tools have been extended with activity-based models, which serve Accepted: 12 April 2021 the analysis of traffic impacts and travel behavior, where a main issue is the identification Published: 13 April 2021 of the most relevant modeling parameters [2]. The models based on daily activity and mode choice processes have dominated the Publisher’s Note: MDPI stays neutral transportation research community. These models predict behavior including information with regard to jurisdictional claims in about daily activities and mode choice. The major advantages of using the activity-based published maps and institutional affil- models and mode choice behavior are an explicit analysis of complex travel behavior and a iations. better understanding of travelers’ responses to transportation policies. Although the theoretical underpinnings of these models differ, they commonly have the assumption that the individuals will have within their choice sets the alternative they prefer. They sometimes find themselves subject to a set of constraints [3,4]. However, Copyright: © 2021 by the authors. in most of these models, the choice sets are typically assumed to be given or derived accord- Licensee MDPI, Basel, Switzerland. ing to some rules based on the importance of the very choice to the user. The delineation of This article is an open access article choice sets is particularly important in activity-travel modeling, which receives increasing distributed under the terms and attention in the activity-based travel demand modeling [5,6]. conditions of the Creative Commons In various statistical or econometric utility-based models, it is assumed that users faced Attribution (CC BY) license (https:// with a set of alternatives choose maximum utility. The choices are calculated as a function creativecommons.org/licenses/by/ that maximizes the overall utility of a daily activity pattern within derived choice sets [7]. 4.0/). Sustainability 2021, 13, 4332. https://doi.org/10.3390/su13084332 https://www.mdpi.com/journal/sustainability Sustainability 2021, 13, 4332 2 of 18 In this context, the mode choice set refers to the set of all available discrete alternatives known by the individual. This means that the traveler considers different elements such as contextual factors, choice alternatives, and subjective values before activity–travel plans are executed. The most widespread tool is multinomial logit modeling with a well-defined mathematical structure and easily interpretable results, where one focus of the analysis the definition of trip characteristics and socio-demographic variables [8]. It is often stated that the models have to include the connection of attitudes and behavior, where it has to be explored how individual parameters have an effect on mode choice [9]. Therefore, this paper aims to examine the relationships among the transport mode choice, the individual, household characteristics, and daily activity of travelers by using a multinomial logit model and nested logit model; then, it identifies which of these variables have a great effect on the mode choice. As well as the determination of the utility function formulated from an individual, household characteristics and daily activity behavior are dealt with as a utility maximization problem to define the most suitable mode choice. In this paper, the activity-based modeling parameters are examined with their effect on mode choice using a novel combination of logit models. The proposed results will be useful both for transport modelers and decision makers, who would like to examine the factors of travel behavior change. The paper is organized as follows: Section2 offers a theoretical background, Section3 presents the model formulation, Section4 covers the study area and the interview technique as well as the process of data collection and how the model is estimated. It also includes a brief analysis of socio-economic characteristics in the study area. Section5 is on model specification with model estimation, results, and utility function analysis, and Section6 concludes the paper by highlighting some of the research results. 2. Theoretical Background A primarily focus of modeling theory is on the utility-based modeling approach based on Joh et al. [10]. Several concepts of the activity-based models have been sug- gested in the research including constraint-based models, (nested logit) utility-maximizing models, advanced statistical models, and models-based individual behavior. Similarly, Bhat and Pendyala [11] discussed adopting diverse methodologies including discrete choice theory, utility theory, latent class modeling, rule-based modeling, and micro-simulation approaches to mode choice and activity behavior. In their work, they analyzed interactions between modeling intra-household and mode choice in the context of daily activity be- havior. Based on their findings, there are parameters that have important implications for modeling travel behavior. Therefore, it is relevant to explore which parameters have the main effects on travel behavior. Several models contain elements of both mode choice and preferences. For example, Timmermans et al. [12] introduced a simple model. They state that the presence of children of various ages in the household, work status of the household, age, and car availability of the spouses have their effect on the time duration for activity and travel behavior in the household. Multinomial logit models, including 53 these variables, were used to predict a time duration dedicated set of activities. Statistical-modeling approaches are also used to study the effect of household socio-demographic statistics on mode choice behavior in daily activity, as it can be seen in the studies of Wallace et al. [13] and Yang et al. [14]. In this process, they proposed different regression models to understand the results. Discrete choice models are often applied to dealing with the concepts of this nature. The authors discussed the potential strengths and weakness of the modeling approaches, where the main issue is the statistical significance and the usability for decision-making. Dissanayake and Morikawa [15] proposed various discrete choice (multinomial and nested logit) models to investigate the role of household structure and travel characteristics to undertake the daily activity at various degrees of complexity. They found that these models are appropriate mainly because of the goodness of model fitting. This means that Sustainability 2021, 13, 4332 3 of 18 using logit models will result in meaningful interpretations; thus, we also used them in this study. Considering the connection of the elements, Ye et al. [16] were dealing with trip chaining and mode choice, where they have identified individual trip chains and tried to analyze the effects of mode choice. Comparing this approach with other solutions, it was resulted that these steps are the most appropriate and provided the best goodness of fit values. Moreover, Islam and Habib [17] have investigated the relationship between mode choice and complexity of the daily activities. In this process, they have studied the hierarchical relationship
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