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Home , Bouquet of Tulips, Jeff Koons

A SYMBOL OF REMEMBRANCE AND SUPPORT

OCTOBER 4TH, 2019 2 3 TABLE OF CONTENTS

Foreword by Anne Hidalgo, Mayor of

Foreword by Christophe Girard, Deputy Mayor of Paris in charge of culture

Foreword by Jane Hartley, United States Ambassador to from 2014 to 2017

Foreword by , artist

Biography of Jeff Koons

Bouquet of Tulips - A symbol of remembrance and support

Bouquet of Tulips - Technical description

Project coordinated by:

- Fonds pour Paris - Paris Foundation - Noirmontartproduction

Main donors

Donors

2 3 FOREWORD ANNE HIDALGO Mayor of Paris

JEAN-BAPTISTE GURLIAT / MAIRIE DE PARIS GURLIAT JEAN-BAPTISTE ©

I am very honored and touched by Jeff Koons’s gesture, who wished to personally and creatively express his solidarity with our city and his love for Paris.

This monumental work, in homage to the victims of the attacks that deeply affected our city, is a testimony to the friendship between the American and French people, as well as New York and Paris. Like a bridge between two cities affected by terrorism, but which have found the strength to rise again in the dignity of their population.

For this work is given, first and foremost, to Parisians who will be able to admire it firsthand. This “Bouquet of Tulips,” symbolic of Jeff Koons’s work, is supposed to surprise us through its color and freedom, and, over time, will be inscribed in Paris’s heritage.

Modern should constantly make us question our ideas, and I am sure that this work will not fail to question the convictions of those who will come to discover it, and that it will participate in the reputation, drawing power and beauty of Paris.

Anne Hidalgo

4 5 FOREWORD CHRISTOPHE GIRARD Deputy May of Paris in charge of culture

SOPHIE ROBICHON/ MAIRIE DE PARIS SOPHIE ©

Long-time friends and united in the defense of freedom, the United States, upon a proposal by Jane D. Hartley, United States Ambassador in Paris from 2014 to 2017, wished to give the City of Paris, traumatized by the 2015 and 2016 terrorist attacks, a work of art in order to demonstrate their profound support. And what better than a bouquet of flowers to show respect and symbolize the act of giving? Instead of the traditional twelve flowers that normally make up a bouquet, the artist decided to give Paris a bouquet with eleven tulips, alluding to the victims’ absence.

A major contemporary artist, there is no lack of adjectives for Jeff Koons, audacious for some, provocative for others, and yet, he leaves no one indifferent. From the Chateau of Versailles, to the Guggenheim Museum in , by way of the Pompidou Center, it is undeniable that Koons leaves a mark on and disrupts art history.

By accepting this work, Paris is countering cruelty with art to navigate the storm as well as culture so as to never forget the victims of the attacks. To those who doubt and believe that the Bouquet of Tulips by Jeff Koons has no place in Paris, we are offering them art instead of arms.

Christophe Girard

4 5 FOREWORD JANE HARTLEY United States Ambassador to France from 2014 to 2017

DR ©

When I was U.S. Ambassador, France suffered some of the worst terrorist attacks in its history. During this time, the U.S. and France stood in solidarity.

Our two countries and our two people share a deeply held belief in the principles of Freedom and Liberty.

Today celebrating the inauguration of the ‘Bouquet of Tulips’, we stand together once again. This unique is a gift to the city of Paris and the people of France in remembrance of the victims of the 2015-2016 terrorist attacks.

This sculpture, imagined by Jeff Koons as a symbol of remembrance, optimism and healing, is another example of the unalterable friendship between our two countries.

The have always been a powerful tool that remind us of our commonalities and bring people of all ages, colors, creeds, circumstances and backgrounds to- gether.

Jane Hartley

6 7 FOREWORD JEFF KOONS Artist

CHRIS FANNING. COURTESY JEFF KOONS COURTESY CHRIS FANNING. ©

Bouquet of Tulips is a symbol of offering, which is represented by the outstretched hand holding the colorful flowers. It was created as a symbol of remembrance, optimism, and healing in moving forward from the horrific events that occurred in Paris and elsewhere in France in 2015 and 2016.

Bouquet of Tulips references the hand of the holding the torch. I wanted to make a gesture of support and friendship between the people of the United States and France. The work also has a dialogue with ’s Friendship bouquet (1958) and his sculpture Woman with vase (1933) in the act of offering. You can also look at the sculpture and think of the Impressionist flowers of Monet or the flowers of François Boucher or Jean-Honoré Fragonard. Flowers are associated universally with optimism, rebirth, the vitality of nature, and the cycle of life. They are a symbol that life goes forward.

Within Bouquet of Tulips, the inflatable tulips represent loss, rebirth and the vitality of the human spirit. To convey the loss that occurred to the victims and their families, the bouquet is comprised of only eleven flowers. The missing twelfth will always represent the loss that occurred from the attacks.

Jeff Koons

6 7 JEFF KOONS BIOGRAPHY

Jeff Koons is one of the most prominent artists working today. He is known for transforming everyday images and objects into works of art that engage the viewer. For four decades, Koons has created works of art that explore themes of self-acceptance, empowerment, and transcendence.

Jeff Koons was born in York, , in 1955. He studied at the Maryland Institute College of Art in , Maryland, and the School of the in Chicago, Illinois. He received a BFA from the Maryland Institute College of Art in 1976. Koons lives and works in .

Since his first solo exhibition in 1980, Koons’s work has been shown in galleries, museums, and cultural institutions throughout the world. Koons’s work is in numerous collections, including Art Foundation, Los Angeles, California; Guggenheim Bilbao, Spain, Hirshhorn Museum and Sculpture Garden, Washington, D.C.; Los Angeles County Museum of Art; Museum of Contemporary Art, Tokyo; The , New York; National Gallery of Art, Washington, D.C.; Stedelijk Museum, Amsterdam; Tate Gallery, ; and the Whitney Museum of American Art, New York, and many other public and private collections throughout the world. In 2014, his work was the subject of a major exhibition organized by the Whitney Museum of American Art, Jeff Koons : A Retrospective, which traveled to the Paris and the Guggenheim Bilbao. In 2008, Koons was the first living artist to exhibit in the apartments of the Château de Versailles.

Koons is widely known for creating iconic works of art, including , Michael Jackson and , and Balloon Dog. The smooth, mirrored surfaces of his stainless steel reflect and affirm the viewer in their environment. A dialogue with the readymade is evident in his that often employ montage and art historical references. Koons is known for his monumental public sculptures, such as Puppy and Split-Rocker.

Jeff Koons has received numerous awards and honors in recognition of his cultural achievements. Notably, President Jacques Chirac appointed Koons to Chevalier de l’Ordre National de la Légion d’Honneur in 2001 and promoted him to Officier in 2007 for his ongoing strengthening of relations between France and the United States. In 2013, Koons was honored with the U.S. Department of State’s Medal of the Arts for his outstanding commitment to the Art in Embassies Program and international cultural exchange. Koons was inducted as an Honorary Member of the Signet Society for Arts and Letters at Harvard University, Cambridge, Massachusetts (2002); elected as an Honorary Royal Academician, the , London (2010); and inducted as an Honorary Member at the ’s Edgar Wind Society (2017). In 2017, Koons became the first Artist-in-Residence at Columbia University’s Mind Brain Behavior Institute. Koons has been a board member of The International Centre for Missing & Exploited Children (ICMEC) since 2002 and co-founded the Koons Family International Law and Policy Institute with ICMEC for the purpose of combating global issues of child abduction and exploitation.

8 9 BOUQUET OF TULIPS A SYMBOL OF REMEMBRANCE AND SUPPORT

Imagined by the artist as a symbol of remembrance, optimism and healing, Bouquet of Tulips is a monu- mental and unique sculpture, created by Jeff Koons for this donation to the City of Paris.

Symbolizing the act of offering, represented by the outstretched hand holding a bouquet of colorful flowers, Bouquet of Tulips evokes the hand of the Statue of Liberty holding the torch, while it also has a dialogue with Pablo Picasso’s Friendship Bouquet. Flowers are associated here as well as universally with optimism, rebirth, the vitality of nature, and the cycle of life. They are a symbol that life goes forward, explained Jeff Koons in November 2016.

The work has a very realistic appearance, both the hand and the balloon tulips. The work evokes support and friendship in the realization of the terrible loss from the terrorist attacks in 2015 and 2016 but also symbolizes the offering of friendship and support between France and the United States. To convey the loss that occurred to the victims and their families, the bouquet is comprised of only eleven flowers. The missing twelfth will always represent the loss that occurred from the attacks.

Bouquet of Tulips will be permanently installed in the gardens of the Champs-Elysées, between the Petit Palais and the place de la Concorde, at the heart of an unexpectedly peaceful green space in this historic and popular area, frequented by numerous Parisians, French people and foreign tourists.

This location was agreed on October 11, 2018 thanks to the mediation of Christophe Girard, First Deputy to the Mayor of Paris in charge of Culture, after consulting with the Ministry of Culture and the artist, then definitively accepted by a favorable judgment from the Sites Commission on March 21, 2019 and issuance of the development permit on May 29, 2019.

The choice of this location close to the American Embassy, in the triangle bordered by the avenue Dutuit, the avenue Edward Tuck and the cours La Reine, which is presently being renovated as part of the redevelopment and enhancement of the gardens of the Champs-Elysées, was very favorably received by the Comité des Champs-Elysées.

In direct line with historic donations of monumental artworks, the financing of the fabrication and instal- lation of Bouquet of Tulips has been entirely covered by private funds, in this case American and French in conjunction with the context of this donation.

Much like the Statue of Liberty, of which the sculpture was financed by French donors and the base by American donors for an almost equal budget, the budget of Bouquet of Tulips, initially fixed at 3.5 million euros, was the subject of a call for donations coordinated by Noirmontartproduction in collaboration with the Fonds pour Paris - Paris Foundation (the City of Paris’ foundation), these two entities graciously provi- ding their cooperation to the project.

The funds were raised from French and American donors, all of whom are very attached to the links of 8 9 friendship and solidarity that unite our two peoples and are keen to sustain them.

The fabrication and installation costs being ultimately higher than the amount initially set, the artist has decided to bear alone the additional costs borne out of developments to the project.

In order to inscribe this donation into a spirit of complete generosity, Jeff Koons has wished since the start of the project to give all of his future earnings in royalties from this artwork to the associations of victims’ families.

Under an agreement signed between the City of Paris and Jeff Koons, which confirmed his lasting com- mitment, 80% of the revenue generated from the visual exploitation of the artwork will as such be allo- cated to these associations, which expressed their gratitude, and 20% to the City of Paris for the mainte- nance of the work.

Less than four years after the project’s launch by Jane Hartley in January 2016, it is this wonderful lasting link of friendship, solidarity, strength and unity between the American and French people which will be celebrated by the inauguration of Bouquet of Tulips!

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10 11 JEFF KOONS - BOUQUET OF TULIPS (2016-2019) TECHNICAL DESCRIPTION

Unique piece

Artwork offered to the City of Paris in support from the American people to the Parisians and French people bereaved by the attacks of 2015 and 2016, on the initiative of Jane Hartley, Ambassador of the United States of America to the French Republic and Principality of Monaco from 2014 to 2017.

Sculpture: polychromed bronze, stainless steel and aluminium Base: Lutetian limestone from the quarries of Ile-de- France

• Dimensions (including base) : - Height : 12.62 m - Width : 8.35 m - Depth : 10.38m

• Weight (approximately) - Sculpture : 33.790 kg - Pedestal : 27.000 kg

Total : 60.790 kg

11 PROJECT COORDINATED BY:

Fonds pour Paris - Paris Foundation

The Fonds pour Paris- Paris Foundation, a private organization whose aim is to raise funds through patronage for the restoration of Parisian heritage and the emergence of Contemporary Art in the public space, was created in May 2015 by the Mayor of Paris.

It is managed by Anne-Sylvie Schneider, the former Director of Communication for Paris City Hall, and presided by Remi Gaston-Dreyfus, CEO of GDG. Paris is thus the first French city to have an endowment fund devoted entirely to the search for patronage. As a firm believer in the impact of culture and the preservation of heritage on the quality of life and community, the Fonds pour Paris reaches out to private companies and individuals who are mindful of the beauty of Paris.

In order to extend this quest on an international scale, Paris Foundation, a non-profit American foundation, was created in 2016 and currently raises funds in the United States. It was specifically thanks to the support of the Paris Foundation’s board that the fundraising for Jeff Koons’s work was brought to fruition. After the restoration of the 6 Fountains on the Champs-Elysees, the Bouquet of Tulips is the most recent project supported by the Fonds pour Paris - Paris Foundation in support of Noir- montartproduction. Once again, it illustrates the necessity for public authorities to draw support from an organization of this type, at the service of heritage and the international renown of Paris.

www.fonds.paris

12 Noirmontartproduction

Twenty years after creating the Galerie Jérôme de Noirmont and acquiring a leading position on the contemporary , Jérôme and Emmanuelle de Noirmont gave birth in April 2015 to Noirmontartproduction, an entity dedicated to the production of monumental artworks and exceptional exhibition projects in a perspective of supporting current artistic creation. Thanks to their extensive experience in the accompaniment and promotion of living artists, French and international, emerging talents or already well-known, Noirmontartproduction now allows major creative projects to come to life by collaborating with artists, galleries and institutions.

Having represented Jeff Koons in France from 1997 to 2013, which had already led them to produce the spectacular Split-Rocker in 2000 and to be at the source of the exhibition Jeff Koons Versailles in 2008, Jérôme and Emmanuelle de Noir- mont were contacted by Jane Hartley as early as January 2016 to coordinate the project of this donation with the artist and the City of Paris. Also representing the artist in this project, Noirmontartproduction has graciously contributed for 4 years to all of its developments and conducted the appeal for the Franco-Ameri- can donations which made this donation possible, all the while covering advance production costs at its own expense.

Two years after the inauguration of Keith Haring’s monumental Tower at the Hô- pital Necker, which was saved and restored thanks to their intervention, Noir- montartproduction is very happy to contribute once more to the enrichment of Parisian and French heritage with the installation of Bouquet of Tulips by Jeff Koons, a symbol of a beautiful human and popular communion beyond all bor- ders!

www.noirmontartproduction.com

12 MAIN DONORS

- WEBER INVESTISSEMENTS

- KENNETH C. GRIFFIN

- ACCOR

- CANTOR FITZGERALD / AUREL BGC

- FINANCIÈRE SAINT JAMES MICHAËL BENABOU

- JANE HARTLEY & RALPH SCHLOSSTEIN

- LVMH MOËT -

- CHAILLE B. MADDOX & JONATHAN A. KNEE

- NATIXIS

DONORS

- DEBRA & LEON BLACK

- FREE

- TISHMAN SPEYER

- LEONARD A. LAUDER

- JP MORGAN

- THE EDWARD JOHN AND PATRICIA ROSENWALD FOUNDATION

- BLOOMBERG

14 15 THE MAIN DONORS

About Weber investissements

Weber Investissements is a family holding company owned by Didier Le Menestrel and Christian Gueugnier, founders of la Financière de l’Échiquier, one of the most important independent asset management firms in France.

The company’s family nature and the sharing of common values have allowed us to cultivate within our group the will to play an active part in public life, thanks to the means generated by the company’s success. The Fondation Financière de l’Échiquier, created in 2005, has notably been implementing multiple patronage and sharing operations for over 10 years, particularly for the benefit of the most impoverished people in France. Simultaneously, the foundation’s support of young photography artists allowed for the creation of a collection of photos which reflect the creativity, diversity and dynamism of the art.

[ [ Thanks to our proximity to Emmanuelle and Jérôme de Noirmont, we were able to join and support the ambitious project created on the initiative of Jane Hartley very early on.

This is a wonderful way to emphasize in the 21st century the inalienable bonds which have been built over nearly three centuries between France and the United States which, beyond circumstantial uncertainties, are still allied in the face of horror and adversity.

Jeff Koons’s artwork, magnificent and spectacular, will carry this anchoring far beyond ourselves, and will undoubtedly become emblematic of the values shared by our two countries, much like New York’s Statue of Liberty.

We are proud and pleased to participate in this magnificent project of our beautiful city of Paris through our donation.

Didier LE MENESTREL and Christian GUEUGNIER

14 15

“Jeff Koons’ Bouquet of Tulips is a beautiful continuation of the longstanding friendship between the United States and France.”

Kenneth C. Griffin KENNETH C.GRIFFIN Kenneth C. Griffin, Founder and Chief Executive Officer of Citadel and Founder of Citadel Securities.

16 17 About Accor

Accor is a worldwide leader in hospitality, which proposes unique experiences in 4,900 hotels and residences located in more than 100 countries. For more than 50 years, all of Accor’s hospitality savoir-faire has been illustrated through an incomparable collection of , both luxury and cost-effective, backed by one of the most attractive loyalty programs in the world. More than just nights spent at a hotel, Accor proposes its customers new lifestyles, new ways of working and having fun, which combine dining services, night life, wellbeing and coworking. The Group also proposes digital solutions that maximize distribution, optimize hotel use and enrich the customer’s experience. Accor is fully committed to a sustainable development approach and concretely works in favor of the planet and local communities through its program Planet 21 – Acting Here and the Accor Solidarity endowment fund that works to help disadvantaged populations access employment through professional training.

By getting involved with the installation of the Bouquet of Tulips by Jeff Koons, Accor wanted to participate in Paris’s global reputation and make it possible for Parisians and visitors to the capitale to discover contemporary artists. A symbol of optimism and generosity, Bouquet of Tulips is the image of hospitality that the Group would like to offer to Paris and throughout the world.

For more information, go to www.accor.com or www.leclubaccorhotels.com, or join and follow us on Twitter (twitter.com/accor) and Facebook (facebook.com/accor).

Accor SA est une société cotée sur Euronext Paris (Code ISIN : FR0000120404) et sur le marché OTC aux

États-Unis (Code : ACRFY)

16 17 About CANTOR FITZGERALD & AUREL BGC

CANTOR FITZGERALD & AUREL BGC INVOLVED DONORS

American group Cantor Fitzgerald and its French subsidiary Aurel-BGC, with their long tradition of global cultural and social sponsorship, are especially delighted to support this wonderful initiative symbolizing the indestructible bonds that have linked French and American people for over 300 years, and as witnessed again in the recent 2015 terrorist attacks. Founded in 1945 and based in New York, Cantor Fitzgerald is chaired by Mr. Howard Lutnick. An advocate for charitable giving, Mr. Lutnick heads Cantor Fitzgerald’s annual BGC Charity Day, an initiative that originally began to support the families of the victims of the September 11th attacks in NYC. Today it supports numerous charities worldwide, including in France. Aurel-BGC has also sponsored various American exhibitions in France, such as Keith Haring, Mapplethorpe, and Michael Jackson. The group is particularly proud and excited to be able to participate in this event and to offer the city of Paris this monumental and symbolic artwork by Jeff Koons, a creation synonymous with freedom, fraternity, remembrance and resilience.

About AUREL BGC

Aurel-BGC, the French subsidiary of the BGC Partners Group, is the world’s leading broker, specializing in financial services for leading institutional and professional clients in the bond, money market, equity, derivatives and corporate finance sectors.

18 19 About Financière Saint James

Financière Saint James is Michaël Benabou’s Family Office, through which he invests in real estate, innovative startups and Art.

Art is above all a passion for Michaël Benabou, who has been collecting for over 15 years, artworks having helped him to discover vastly different new horizons, from the masks and statuettes of Primitive Arts to the textured reliefs of Pierre Soulages, via Art Deco.

Jeff Koons’s donation of his Bouquet of Tulips to the City of Paris attracted Michaël Benabou right away, immediately impelling him to support the project.

Firstly because he greatly appreciates this major artist for his career, his body of work and his love of France. Then, out of admiration for this act of donating an artwork, to testify the support of the American people towards the Parisians and French people, paying tribute to the victims of the attacks perpetrated in Paris and elsewhere in France in 2015-2016.

It is also the idea of erecting a permanent artwork for memory, a symbol of optimism that is bringing a message of hope which Michaël Benabou liked.

18 19

LVMH is pleased to contribute to the installation of Jeff Koons’ monumental sculpture “Bouquet of Tulips” in the heart of Paris

LVMH celebrates the strong bonds of friendship between France and the United States

This commitment joins numerous philanthropic actions by LVMH in France and the United States celebrating the deep friendship between the two countries. Ten years after LVMH provided support for the Richard Serra retrospective at MoMA in New York in 2007, in 2017 the Fondation Louis Vuitton, in the magnificent building in Paris designed by American architect Frank Gehry, enabled hundreds of thousands of visitors from Paris, France and around the world to discover the best of American modern and contemporary art with the exhibition « Being Modern: MoMA in Paris ».

LVMH’s philanthropy contributes to an enrichment of the artistic patrimony of France and Paris with this monumental work by Jeff Koons. This major artistic creation expresses great emotion and a spirit of solidarity.

LVMH is proud to show its deep attachment to cultural values and the universal resonance of France and Paris. Parisians and visitors from around the world will have an opportunity to come together in this spirit of freedom around the striking work which Jeff Koons generously gifted to Paris.

20 21 About Natixis

Natixis, a community-minded patron

Natixis is deeply honored to be among the donors of Jeff Koons’ Bouquet of Tulips. The work was gifted to the City of Paris as a token of the American people’s support for Parisians and Frenchmen who were bereaved by the attacks of 2015-2016. This donation testifies to the Franco-American dimension of Natixis, which has had a presence in the United States since its inception, notably in New York and Boston. The initiative is fully in line with Natixis’ policy of patronage that supports solidarity and culture, which it has been carrying out for over ten years, both in France and in the United States.

Natixis is a French multinational financial services firm specialized in asset & wealth management, corporate & investment banking, insurance and payments. A subsidiary of Groupe BPCE, the second-largest banking group in France through its two retail banking networks, Banque Populaire and Caisse d’Epargne, Natixis counts nearly 16,000 employees across 38 countries. Its clients include corporations, financial institutions, sovereign and supranational organizations, as well as the customers of Groupe BPCE’s networks.

20 21 DONORS

Free is a subsidiary of the Iliad Group, which is one of France’s four main telecommunications groups. Free invented the first triple-play box and is behind numerous disruptive technologies in the broadband and ultra-fast broadband market. Over the past 20 years, Iliad has revolutionized digital access for the French population and freed up usages thanks to its innovation-centric strategy, straightforward offerings and large-scale investment in latest-generation networks. Today, the Group has some 24 million subscribers and employs over 10,000 people.

Freedom and solidarity have been at the core of our DNA from our very outset. The terrorist attacks that hit France in 2015 and 2016 shocked the whole nation, and Free in particular. By sup- porting this commemorative project Iliad is paying tribute to the victims of those attacks and reaffirming its commitment to the fundamental values of freedom, tolerance and peace.

22 23 Tishman Speyer is a private real estate company with roots in a family business dating back over 120 years. It is well known as a leading owner, operator, developer and fund manager. Tishman Speyer has acquired, repositioned, developed and/or operated over $95 billion of property since 1978, including approximately 16 million square meters of office, retail and residential space in the USA, Europe, Brazil, China and India, including such signature properties as New York City’s , São Paulo’s Torre Norte, The Springs in Shanghai, Paris Bourse in Paris and ’s Messeturm, OpernTurm and TaunusTurm.

Over many years, TISHMAN SPEYER has collaborated with the greatest architects and artists around the world to deliver environmentally friendly properties that are as beautiful on the inside as they are on the outside. As a US company which has been active in Paris for more than 30 years, it was completely natural for us to support the Jeff Koons initiative to offer to the City of Paris an art work in tribute to the victims of the terrorist attacks in 2015 and 2016; and to celebrate the wonderful lasting link of friendship, solidarity and unity between the French and American people.

22 23 « This work of art will, I hope, speak to all who visit—heart, mind and soul. Using the universal language of art, Jeff Koons’s work underscores the friendship between France and the United States, captures the greatness and resilience of the French spirit and, most importantly, honors the victims and the lives they led: LEONARD A.LAUDER they will never be forgotten. ».

Leonard A. Lauder

Mr. Lauder, Chairman Emeritus, The Estée Lauder Companies Inc.

24 25 J.P. MORGAN

24 25

PRESS CONTACT

Paris City Hall : Franck Chaumont : (+33) 1 42 76 49 61 – [email protected]

Fonds pour Paris - Paris Foundation : Anne-Sylvie Schneider : (+33) 1.42.76.44.40 - [email protected] Anne-Céline Delvert : (+33) 1.42.76.79.51 - [email protected]

Noirmontartproduction (representing Jeff Koons in this project) : Emmanuelle de Noirmont : (+33) 1.42.89.89.00 - [email protected]

All illustrations here :

© Jeff Koons Photo Luc Castel Courtesy Noirmontartproduction