Terms of Reference

TERMS OF REFERENCE

Hiring of Agency/Organization/s to Implement National FP Campaign for the Year 2014-2016 in National level and Nine City Corporations and Nine Low Performing Districts of Seven Divisions of Bangladesh

1. BACKGROUND

Bangladesh Family Planning Programme which began in early fifties has a remarkable progress. Contraceptive Prevalence Rate (CPR) has reached 61 percent in 2011 and the Total Fertility Rate (TFR) declined to 2.3 in 2011 (BDHS 2011).

Health Population and Nutrition Sector Development Program (HPNSDP) 2011-2016 of Bangladesh government aims to further reduce fertility to 2.0 births per woman; increase overall use of contraception to 72 percent and reduce unmet need to 9 percent by 2016. However, Bangladesh faces challenges to meet HPNSDP targets and MDG goal 5b by 2015 due to disparities in geographical areas, urban rural sectors and age groups.

According to BDHS 2011, the TFR in Sylhet division and in Chittagong division is 3.1 and 2.8 respectively and CPR is 45 percent in Sylhet and 51 per cent in Chittagong division. The unmet need in Chittagong is 20.7 percent and in Sylhet is 17.3 percent, whereas national unmet need for family planning is 13.5 percent (BDHS 2011). In addition, there are some low performing pocket areas even in high performing divisions.

In Bangladesh, youth (aged 15-24 years) are the biggest reproductive segment being one fourth of the total population and as they are sexually active they become a key focus group for sexual, reproductive health (SRH) and family planning services. Also the fertility rate among youth aged 15-24 is high due to unmet need and as a result, by the age of 20 years thirty percent of adolescents have begun childbearing.

2. RATIONAL OF THE CAMPAIGN:

Considering the disparities in the geographic areas and the age groups, the government together with UNFPA and Engender Health launched a FP campaign in November 2013. The FP campaign is a demand side intervention to raise awareness and change behavior among young couples and young people in the two low performing divisions Sylhet and Chittagong and other Low Performing Pocket Areas of other FIVE Divisions as well through various BCC activities using electronic, print, outdoor media and IPC. A design document of the FP campaign has also been developed for this purpose.

3. TARGET AUDIENCES

Primary: i. Women aged 15-24 years who are newly married or with one or more children + their partners ii. Unmarried girls and boys aged 15-24 years.

Secondary: i. Family members, community members, social leaders, service providers’ program managers.

Special focus: slums and hard to reach areas.

4. CAMPAIGN GOAL

The goal of the campaign is to decrease TFR among the young couple.

5. EXPECTED OUTCOME

The outcome which is expected from this campaign is to increase CPR among young couple in low performing areas of the country especially in Sylhet and Chittagong division.

6. MAIN OBJECTIVS

The overall objective of the campaign is to create demand for family planning among young women (aged 15-24 years) and their partners, to use modern FP methods.

6.1. SPECIFIC OBJECTIVES

a. Create awareness among young women on; i. benefits of delaying first pregnancy until 20 years, ii. health risks to mother and child due to teenage pregnancies, iii. birth spacing for at least 3 years and limiting pregnancies

b. Create demand to use; i. modern FP method for delaying first pregnancy until 20 years of age; ii. long acting and permanent family planning method for spacing (for at least 3 years) and limiting births

7. EXPECTED OUTPUTS

a. From Primary audiences i. Unmarried girls are delaying marriage ii. Young couples are delaying first pregnancy as they are using correct FP methods of choices iii. Young couples with child are using suitable modern FP methods in order to spacing and limiting child birth b. From Secondary Audiences: i. Family Members, Community Members and Social Leaders are supportive for delaying first pregnancy, small family and FP contraception ii. Service Providers are counseling to use modern FP methods to newly married for delaying first pregnancy, to one and two child couples on 3 years spacing and limiting family ensuing informed choice and voluntarism

8. BEHAVIOURAL OUTPUTS

Increase use of modern contraceptives methods among the young couples (newlyweds and couples with one or more children).

9. CAMPAIGN AREAS/LOCATIONS

A. NATIONAL LEVEL National level media campaign focuses to reach audiences of every segment—primary and secondary and thus creates an enabling environment. This also helps enhance and reinforce other regionalized and/or local efforts.

B. LOCAL LEVEL

The FP campaign will be covering all of the divisions in Bangladesh with a concentrated focus on low performing districts and Upazilas and slums of the city corporations. The people of the lowest wealth quintile and hard to reach areas would be inclined more through this campaign. Therefore, local culture, customs, tastes, local dialect, perceptions and sensitivities will be considered in FP campaign in designing the activities, messages.

C. GEOGRAPHICAL LOCATIONS FOR THE CAMPAIGN

(i) For the year 2014 - 2016: The locations have been selected based on MIS report of DGFP regarding CAR for the month of Jan 2014. In these locations the campaign will be continued up to Dec 2016.

Divisions City corporation Districts Upazilas Number of Unions Chittagong Chittagong, Brahmanbaria, Nabi nagar 19 Sarail 10 Akhaura 5 Noakhali, Companiganj 11 Chatkhil 9 Kbirhat 6 Sylhet Sylhet Habiganj Azmiriganj 5 Lakhai 6 Baniachhong 15 Sunamganj Dharmapasa 10 Jamalganj 5 Sadar ( south) 14 Total 2 city corporations 4 districts 12 Upazilas 115 Unions

(ii) For the Year 2015 - 2016: Three low performing Upazilas from one low performing district of remaining 5 divisions (Dhaka, Barisal, Khulna, Rajshahi, Rangpur) of the country will be covered in 2015. Therefore, new five city corporations, new 5 districts, 15 Upazilas and a total of 10 union x 15 Upazila = 150 Unions will be covered in 2015 including old 4 districts, 12 Upazilas and 115 Unions and 2 city corporations and will be continued up to 2016.

Divisions City Districts Upazilas Number of Unions (10 corporation Unions from each Upazila) Dhaka Dhaka Narshinhdi Raipura The Unions will be

selected later Palash Monohordi Barisal Barisal Barisal Banaripara Agaijhara Babuganj Khulna Khulna Jhinaida Kliganj Hrinakundu Sailakupa Rajshahi Rajshahi Sirazganj Thanchi Shahjadpur Belkuchi Rangpur Rangpur Rangpur Mithapukur Rangpur Taraganj

Therefore, the total coverage for the year 2014 - 2016:

The 265 Unions of 27 Upazilas of 9 districts of 7 divisions and 7 city corporations of Bangladesh will be covered at local level under the FP Campaign.

10. MESSAGES OF THE FP CAMPAIGN

The entire campaign will disseminate the following messages through electronic, print and outdoor IEC /BCC materials and in interpersonal communication events.

The selected organization/agency will develop messages/design all IEC/BCC materials, TVCs, RDCs, PopUp messages, SMS based on these messages and all materials/ scripts/dummy/ design need to be pretested and will take approval from IEC technical committee of MOHFW before printing, airing and installation.

1. Delay marriage of girls’ until 18 years 2. Delay first pregnancy until 20 years of women 3. Use a modern contraceptive of choice to delay first pregnancy 4. Space birth for at least 3 years and limiting family size 5. Use a long acting or permanent contraceptive of choice for birth spacing and limiting family size 6. Obtain contraceptives from FWA, Community Clinics, UH&FWC, UHC, MCWC or DH.

11. CAMPAIGN LOGO AND SLOGAN

“Life is full of dreams plan it with tender and care.”

12. DURATION OF THE CAMPAIGN

The campaign will be rollout from August 2014 to December 2016. The campaign implementation plan is attached as annex-1

13. APPROACHES OF THE CAMPAIGN

This campaign is a demand side intervention which will use multi communication Channels/media to reach to the target groups in various ways such as:

1. Electronic Media: TVC, RDC, PopUp Messages in TV, mobile phone messages, Audio Visual (AV) Van.

2. Social Media: Face book (interactive) for young people and SMS through mobile phone. (Bidder are requested to come up with proposal for these activity).

3. Print media: Leaflet, dangler, ASRH booklet, guideline, brochure, folder, note book, poster, roman banner

4. Outdoor media: Billboard, Mega Sign Board, Wall painting, Rickshaw branding, Boat branding, Tea Stall/ Shop branding and Roman Banner at UISCs,

5. Inter Personal Communication (IPC)/Face to Face Communication: Campus activation at schools/college/madrasa, group meetings for adolescent’s girls and boys through adolescents club/group, training for adolescents on ASRH issues, group meetings at slums with young coupleS and young people, meetings with stakeholders/ local leaders/, religious leaders/ Local government and media people, community sensitization meetings and counselling trainings for field workers.

14. COLLABORATION

UNFPA is working with IEM unit of DGFP to implement the national FP Campaign. Engender Health is collaborating with UNFPA. In addition, the campaign will develop partnership/ collaboration with Ministry of Information (Bangladesh Television and Bangladesh Betar), Department of Mass Communication, Department of Education (MOE), Department of Information and Technology, Local government and UNICEF at local level. UNFPA will facilitate to develop the partnership/ collaboration to get support in imementation of the activities of the campaign.

15. ACTIVITIES IN BRIEF

The potential activities laid down here are for the entire campaign period. However, the activities of the campaign will to be carried out as per yearly campaign implementation plan.

National Level Local Level ( City corporation, District, Upazila, Union)

Electronic Media Outdoor Media

1. TVC production and airing in 1. Billboard at Upazilas, districts/ city corporations private and public TV channels level 2. Mega Sign board (both side display) at city corporations, District and Upazila level 2. Radio Spot production and airing 3. Wall painting of UH&FWC, MCWC, CCs, in private channels and waiting place of rail stations at Union/ District Bangladesh Betar level 3. Pop Up messages in private TV 4. Rickshaw branding Upazila/District level Channel 4. Involve Mobile Audio Visual Van 5. Boat branding at Sunamjang districts (DGFP, SMC,DGHS, Department of Mass Communication) to show at local level ( District/Upazila/Union) 5. Social Media 6. Roman Banner ( Union/Upazila level) 6. SMS through mobile phone 7. Tea Stall/Shop branding/Shop Sign

Print Media Interpersonal Communication (IPC)/Face to Face Communication 1. IEC/BCC materials production 1. Stakeholders Meetings (Government and distribution (ASRH Booklet, departments, local elected leaders, Media People, leaflet, dangler, brochure, Religious leaders) at District level guideline, folder, note book etc.) 2. Training for adolescents on ASRH at Upazila level 3. Involve Adolescent clubs/groups of UNICEF/BRAC/MOE at local level 5. Campus activation for the students of class eight to ten grade of school/ madrasa / college on ASRH focusing child marriage, adolescents pregnancy at Union, Upazila, and Districts level 9. Slum activation at city corporations

10. Community sensitization meetings with community leaders, local government, religious leaders, marriage registrars, parents at Upazila/Union level 11. Training for Field workers on Good counseling at Upazila level

16. PROPOSED BCC ACTIVITIES IN DETAILS UNDER FP CAMPAIGN: 2014

A. National Level: Electronic and Print Media

I. Airing of Two TVCs (45 sec) which have already been produced:

Objectives: Create demand to use; i. modern FP method for delaying first pregnancy until 20 years of age; ii. long acting and permanent family planning method for spacing (for at least 3 years) and limiting births

Short description: (i) One TVC is on delaying first pregnancy and (ii) Another TVC is to create demand to use modern FP methods for birth spacing.

Number of Airing and timing:

Private TV Channel: The supplier should offer a TV Channel have wider news coverage with supporting document and economically viable for airing the TVC. Each of TVCs will air for once in a day for 30 days. Therefore, total airing number is 30 days x 2 TVCs = 60 times in 30 days. The timing of airing is 08.30 pm to 10.30 pm in first middle break of the news.

BTV: Each of TVCs will air for once in a day for 30 days. Therefore, total airing number is 30 days x 2 TVCs =60 times in 30 days. The timing is middle of 1st break of Bengali movie in between 02.00pm – 06.00 pm.

II. Airing of two RDCs (45 sec) which has already been produced: The RDCs will air through a private FM radio, Radio Today and regional radio centers of Bangladesh Betar (Sylhet and Chittagong).

Objectives: Create demand to use; i. modern FP method for delaying first pregnancy until 20 years of age of women; ii. long acting and permanent family planning method for spacing (for at least 3 years) and limiting births.

Short description: (i) One RDC is to create demand to use modern FP methods for delaying first pregnancy and (ii) One is to create demand to use modern FP methods for at least 3 years birth spacing.

Private Radio (Radio Today): Radio Today has coverage in Sylhet and Chittagong divisions and the campaign is also implementing in these two divisions in the year 2014. Therefore, disseminate messages

7 through Radio Today will be effective for this campaign.

Number of Airing: Each of 2 RDC will air 4 times in a day. 4 times airing in a day x 30 days = 120 times. Therefore, the total airing time for 2 RDCs = 2 RDCs x 120 times = 240 times

Timing: Two times in between 7.30am-11.30am; once in between 2.00pm to 5.00pm; once in between 08.00pm-11.00pm

Bangladesh Betar: 2 RDCs will air in Bangladesh betar from Sylhet and Chittagong regional radio center; Each RDC will air 4 times in a day for 60 days. So, each RDC will air 4 x 60 days =240 times.

Therefore, the total airing times is for 2 RDCs will be - 2 RDCs x 240 times = 480 times for each regional radio center. Therefore, in two regional centers the total number of airing will be : 480 times x 2 radio centers = 960 times

Timing: Two times in between 7.30am-11.30am; once in between 2.00pm to 5.00pm; once in between 08.00pm-11.00pm

III. Pop Up FP messages in various TV programs in one TV Channel:

Objective: Disseminate message of FP to create demand to use of modern FP methods.

Short Description: The pop-up message (05 sec) will appear for 45 days during airing of selected two programs/film/drama of the private TV channel (same TV channel which will be selected for TVC airing).

Number of Airing and timing:

The Pop Up messages will appear in any two programs (ones in each program) airing in between 7.30 pm to 10.30 pm for 45 days in one private TV channel. Therefore, 2 messages x 45 days= 90 times

NOTE: For airing purpose negotiation with media agency under CSR is highly encouraged. In this regard UNFPA will help the bidders to facilitate the process.

IV. IEC Materials Design, Production and Distribution:

Objective: Disseminate messages on FP and create demand to use modern FP methods.

Short Description: The text and main messages will be provided by UNFPA and IEM unit of DGFP and the agency will design the layouts with message and picture (leaflet, dangler, bill board, mega sign board, wall painting, rickshaw branding, boat branding, tea stall branding and roman banner) and take approval from IEC Technical committee of MOHFW. The agency will field test (leaf let, dangler, bill board, mega sign board, wall painting, rickshaw branding, boat branding, tea stall branding, roman banner).

The IEC materials (leaflets, danglers, ASRH booklet will print and distribute among young couples, students, slum dwellers, students and field workers during activation sessions/ group meetings/stakeholders meeting.

ASRH booklet will print (text and design will provide by UNFPA) and distribute to the students in campus activation event, adolescent training program and adolescent club meeting. Brochure, note book, folder, guideline will print (text and design will be provided by UNFPA) and distribute in stakeholders meetings, FWA trainings. Ball pen also will be purchased and distributed in the stakeholders meetings, adolescent training and FWA trainings. A distribution plan will be developed by the agency and all IEC materials will be distributed as per that plan. After distribution of all the IEC materials as per plan, the remaining materials will be delivery to IEM unit of DGFP as per consultation with UNFPA.

Items, quantity and specifications for printing:

1. Design and print Leaflets – 25000 (Twenty Five thousands) for distribution at union information center, union parishad, FWCs, Upazila Parishad, adolescents clubs, campus activations sessions; size - 8.50 inch x 11 inch; 4 colors; paper 80 gm plain offset 2. Design and print Danglers -10000 (Ten thousand) for distribution at union information center, union parishad, local shops, (Union, Upazilas, Districts FWCs, Upazila Parishad, schools and colleges decorated with dangler before the sessions; size – 8 inch x 8 inch; 30 gm lamination, art card, 4 color (kite shape with hanging system) 3. Design and Print Counselling training guidelines for FWA- 1000 (A4 size), offset paper, 6 pages in black and white, stapler binding. 4. Design and Print ASRH booklets - 15000 (Fifteen thousands) distribute at campus activation, parents, teachers; Size: 7.50 inch x 5.25 inch; 4 colors, pictorial, total 34 pages (excluding cover page); Inner pages 100 gm offset paper; Cover page –300 gm Art card ; mat laminating with spot, glue binding. 5. Design and Print FP Campaign brochure -1000 (One thousands) size 5.75" x 9.75", 4 color, 2 fold (3 part), 120 gm art paper; 6. Design and Print Folder – 1000 (One thousands) 9.25" x 12", 1 pocket, 4 color and inner white, die cut, 350 gm art card. 7. Design and Print Note book – 1000 (One thousands) Size: 5inch x 7inch, cover-300 art cards. Inner: single color; 80 gm offset 50 pages, spiral bindings. 8. Supply 700 pcs Gel Pen to distribute during stakeholders meetings, FWA trainings and others meetings.

B. Local Level (City corporations, Districts, Upazilas, Unions): Outdoor media

Strategy: The text/template for all the outdoor media will be designed by the agency/organization as per consultation with UNFPA and IEM unit of DGFP and will take approval from IEC technical committee of Ministry of Health and Family Welfare (MOHFW).

The agency will take initiative with support from UNFPA and IEM unit of DGFP to issue a letter signed by DGFP addressing to Divisional Director FP, DDFP, UFPO, Upazila Chairmen and Union Chairmen explaining the objectives of the campaign, activities and requesting them to provide support in rolling out of National FP Campaign in their respective areas. The agency also will take approval/permission from City Corporation or Pouroshova or other concern legal agency as per need

9 for installing billboard, mini sign board, wall painting and placing roman banner. If the billboard place in any area of government department (like health complex or any other government department premises) then permission need to be taken from the concern government department. The place will be selected as per discussion with local DDFP office. The agency also will take initiative to negotiate with rickshaw owners and boat owners for rickshaw branding and boat branding. Involve DDFP for wall painting and discussed with local government in placing roman banner in the premises of UISC. Encourage them for taking leadership to implement the campaign. Govt. logo (as per approval of IEM unit, DGFP), UNFPA logo and FP campaign logo will be included in all outdoor media.

V. Supply, Installation and Maintenance of Billboards with pictorial messages on FP (2 city corporations (Sylhet, Chittagong and 4 Districts):

Billboard Messages: a. Use a modern FP method to delay first pregnancy and protect health of mother and child b. Use a long acting or permanent FP method for spacing or limiting births to protect mother and child health Objectives: Create demand of modern FP methods for delaying first pregnancy until 20 years of age. Create demand for using long acting method for birth spacing in between children and to limit family size

Number: Four bill boards at District level, and Four billboards will be at two city corporation = 4 + 4= Total 08 billboards

Short Description: Designing, printing, fitting, carrying, fixing, digital painting on PVC, displaying maintenance, and monitoring the billboard to disseminate pictorial FP messages.

Specification:

Size : 30’ (feet) X 15’ (feet) Iron Structure : 1.5” (Inch) X 1.5” (Inch) iron made angle Span : 2” (Inch) X 2” (Inch) iron made angle with adequate back support No. Of Span : 5 nos. MS Sheet : 22 gaze MS Sheet Construction : Dhalai and Construction with Carrying, Fitting Foundation : Underground –4 fit (concrete base) Board Color : Board/Sheet & Structure gray color with 2 coats of Berger synthetic enamel paint to prevent rust. Height : Billboard height 8 fit from ground label Print : PVC Digital Print (300gsm) Print Color : Four colors; Focus Light : Adequate focus light for displaying during night. Design : As per approved design by IEC technical committee of MOHFW.

Location: The four districts are Brahmanbaria, Noakhali, Habiganj and Sunamganj and two city corporations are Sylhet and Chittagong. The billboard will be placed/fixed at prime location of the district, such as bus stand/bazar/ traffic signal/service center/prominent location according to consultation with DDFP of the district and divisional Director FP and UNFPA. It should have long visibility.

Monitoring, Maintenance, Supervision and Safeguard:

a) Regular monitoring , supervision and Report to UNFPA up to December 2016 b) Routine maintenance e.g. Removing obstructions (poster, banner, branches of trees), cleaning, electric maintenance cost etc. up to December 2016 c) The proportionate yearly tax of city corporation/pouroshova (if the bill board install in city corporation/pouroshova area) up to December 2016 ; d) Yearly repainting/change the PVC e) In case of damage of the billboard partly or fully due to storm above the speed 100km/hr, the repairing and replacement, if necessary will be borne by both (UNFPA and Supplier) mutually but 60% will be borne by the supplier. In case of other damage suppler will replace/reconstruction. f) Safeguard of the billboard need to be ensured by supplier.

VI. Supply, Installation and Maintenance Mega Sign Boards (both side display) on FP methods (2 city corporations at Slums):

Mega sign Board Messages: a. Use modern FP methods to delay pregnancy till 20 years age of women b. Use long acting or permanent FP methods for at least 3 years birth spacing and limit family

Objectives: • Create demand of modern FP methods for delaying first pregnancy until 20 years of age. • Create demand for using long acting method for birth spacing in between children and to limit family size

Short Description: The Mega Sign Board will disseminate the pictorial message on FP.

Locations: The Mega signboards will be fixed at the slums of two city corporations (Sylhet and Chittagong) and 12 at Upazila level. The location will be selected according to consultation with DDFP of the district and divisional Director FP and UNFPA.

Number: Four Mega sign boards will be placed in each city corporation x 2 = 08; 12 Upazilas x 2 mega sign board= 24 (Two in each 12 Upazila). Total number of Mega sign boards will be Twenty 08 + 24 = 32.

Specifications: 6 ft x 4 ft, 22 gauge MS Seet, Iron angle frame, MS Pipe, Digital print, 3 feet hole in underground, RCC casting, concrete base. Designing, construction, carrying, fitting, fixing, site rent and displaying.

Monitoring, Maintenance, Supervise and Safeguard: The maintenance, monitoring, supervision and safeguard will be covered:

a) Regular monitoring , supervision and Report to UNFPA up to December 2016 b) Routine maintenance e.g. removing obstructions (poster, banner, branches of trees), cleaning etc. up to December 2016 c) The proportionate yearly tax of city corporation/pouroshova (if the sign board install in city corporation/pouroshova area) up to December 2016. d) Yearly repainting/change the PVC

e) In case of damage of the Mega Signboard partly or fully due to storm above the speed 100km/hr, the repairing and replacement, if necessary will be borne by both (UNFPA and Supplier) mutually but 60% will be borne by the supplier. In case of other damage suppler will replace/reconstruction. f) Safeguard need to be ensured by supplier.

VII. Wall Painting on FP messages at Union level on outside wall of the FWCs and MCWCs:

Objectives: Create demand of modern FP methods for delaying first pregnancy until 20 years of age. Create demand for using long acting method for birth spacing in between children And to limit family size

Short Description: Outside wall of FWCs will be painted with pictorial FP messages as per discussion with IEM unit of DGFP and concern DDFP and Divisional Director FP. The list of FWCs will be approved by DGFP.

Size: 6 ft x 8 ft. 4 colors, enamel print, rain and sun proof.

Number/Quantity and location: Outside wall of 100 FWCs of 100 Unions + 4 MCWC at 4 districts = Total 104 wall painting

Monitoring, Maintenance: The maintenance, monitoring, supervise and safeguard will be covered:

a) Regular monitoring and report to UNFPA up to December 2016 b) Routine maintenance e.g. removing obstructions (poster, banner,), cleaning etc. up to December 2016.

VIII. Rickshaws Branding with pictorial FP messages at Upazila and District level:

Short Description: Pictorial messages 4 colors FP messages on backside of rickshaw with a tin plate.

Specifications: 2 ft x 2 ft tin plate; poly sticker/digital print, 4 colors, rain and sun proof.

Number/Quantity: 30 rickshaws from each Upazila; Therefore, in 12 Upazials x 30 = 360 rickshaws; 30 rickshaws x 4 Districts = 120 rickshaw; Total = 360 + 120 = 480 rickshaws will be branded with FP messages.

Monitoring and Maintenance: The maintenance and monitoring will be covered:

c) Regular monitoring and report to UNFPA up to December 2016 d) Routine maintenance e.g. the color, picture up to December 2016

IX. Boats Branding with pictorial FP message at Sunamganj district (hard to reach area)

Short Description: Displaying FP messages by boat branding will be effective to disseminate information to the target audiences.

Specifications: The ‘Choy’ of the boat will be branding with FP messages. It will be Enamel print, rain and sun proof; 4 colors, and pictorial.

Locations: Sunamganj districts. Haor (water logged) areas.

Number/Quantity: 10 commercial boats (public use) will be branded with FP messages;

Monitoring and Maintenance: The maintenance and monitoring will be covered:

a) Regular monitoring and report to UNFPA up to December 2016 b) Routine maintenance up to December 2016

X. Roman Banners on FP at Unions Information and Service Centers (UISC).

Short Description: Displaying FP messages through Roman banner will be effective to disseminate information to the audience who come to Union Information and Service Center.

Specification: 5 ft x 3 ft; 4 colors, pictorial digital print with metal stand. Number/Quantity: 115 Roman Banners will be placed at 115 Union Information and Service Centre (UISC);

C. Local Level (Sylhet and Chittagong City Corporations, Districts, Upazilas, Unions): Inter Personal Communication (IPC)

Strategy: Involve Divisional Director FP, Chittagong and Sylhet divisions, involve DDFP of Sylhet, Chittagong, Brahmanbaria, Noakhali, Habiganj and Sunamganj to take their support and encourage them to take leadership. Share the activities plan with local UFPOs, DDFPs and Divisional Directors.

Involve two City Corporations for slum activation, installation and maintenance of bill board and mega sign board. Involve DDFP and UFPO in implementation of District, Upazila and Union level interventions. As per discussion with DDFP, UFPO involve local government/pouroshava in billboard installation, mega sign board installation, rickshaw branding, boat branding, wall painting, placing roman banner at UISCs, and involve education department, school teacher/ school management committee to

13 implement campus activation activities as per discussion with concern DDFP and UFPO. Involve DDFP and UFPO for organizing FWA training, and regarding meetings with adolescent clubs/groups local UNICEF, BRAC and education department need to be consulted.

Note: Keep provision to provide light snacks/lunch as per duration of the each IPC activities.

XI. Slum Activation Meetings with young couples, couples with one or more children and unmarried young people at two city corporations:

Objectives: Create demand to use; i. Modern FP method for delaying first pregnancy until 20 years of age; ii. Long acting and permanent family planning method for spacing (for at least 3 years) and limiting births

Short Description: This program will be the group meetings on FP with young couples (newlyweds), couples with one or more children of slum dwellers and with unmarried young people on ASRH and child marriage issues in the slums of 2 city corporations. Pictorial leaflet, dangler and hand fan (provided by Engender Health, an international NGO) will be distributed. Engender Health will help to involve religious leaders for the group meetings at slums. A guideline will be developed to conduct the sessions (computer print) as per consultation with UNFPA. The focus of the discussion will be on consequence of child marriage, early pregnancy, birth spacing and limiting and use modern long acting FP methods. After the session they can spell out 3 negative consequence of child marriage, right age of marriage for girls and boys, l4 negative consequence of early pregnancy, benefit of use modern FP methods and LAMP. The session will follow discussion and participatory methodology.

Quantity and Coverage: 20 group meetings will be held at slums in each city corporation. Therefore, in 2 city corporations x 20 group meetings = A total 40 group meetings will be held. Approximately 10 persons will attend in each group meeting. Therefore, 10 persons x 40 group meetings = 400 women/men/young people of slums will be attended.

XII. Stakeholders Orientation Meetings (4) at District level:

Objective: Inform and involve District and Upazila level local government, other government officials, specially DDFP, UFPO, UNO, Upazila parishad, Union Parishad Chairmen, NGOs, religious leaders and media to get their support to implement the campaign activities.

A briefing note (hard copy) along with PPT will develop for presentation in the meeting highlighting the objectives, reason to select the location, activities and their role to make the campaign a success to increase CPR and reduce TFR. As per consultation with UNFPA the presentation will be developed. The presentation will be in Bangla.

Number/Quantity: Four stakeholders meetings will be held at 4 districts.

XIII. Campus Activation Sessions with students of class eight to ten grade of schools/ madrasas/colleges.

Objective: Create awareness among school/ college students about health risks of mother and children due to adolescents pregnancy, discourage child marriage and create image in favor of small family is a happy, healthy and wealthy family.

Strategy: Take support from UFPO and DDFP, District education department and Union Parishad Chairmen to organize campus activation program. Organize meetings with school management committee/ principal/head teachers for taking permission to organize this event.

Short Description: This is a 2 hours discussion program on negative consequence of child marriage and adolescents’ pregnancy, ASRH issues, benefit of small family. This session will be organized in schools at Union level, school/ college at Upazila and District level. It will be an open discussion for class VIII – X grade students of schools and students of colleges. It could be organized in the school/college field or hall room/ Leaflet and ASRH booklet will be distributed. A guideline will be developed to conduct the campus activation sessions consultation with UNFPA. The Union and School will be selected as per discussion with DDFP/UFPO/Education Department. The focus of the discussion will be on consequence of child marriage, adolescents’ pregnancy. After the session they can spell out 3 negative consequence of child marriage, right age of marriage for girls and boys, 4 negative consequence of adolescents’ pregnancy, benefit of become mother after age of 20 years of girls. The session will follow discussion and participatory methodology. It should be interactive.

Number/Quantity:

Union level: The campus activation will be held at three Unions from each Upazila. Therefore, 3 x 12 = 36 Unions will be selected for campus activation program. One school from each Union will be selected for the campaus activation sesions. Therefore, = 36 sessions x 200 students = 7200 school students covered.

Upazilla level: At least 1 sessions of one school/college of each Upazila of 12 Upazila = 12 x 1 = 12 sessions x 200 students = 2400 school/college students will be covered

District level: At least one session in One school/college of each of 4 districts = 1x 4 districts = 4 sessions x 200 students = 800 school/colleges students will be covered at district level.

Total sessions: 36+ 12 +4 = 52 sessions will be held and will cover around 10,400 school/college students covered.

XIV. Involve Adolescent Clubs/Groups of UNICEF/MOE/BRAC to discuss on ASRH

Objective: Create awareness among the adolescents on consequence of child marriage and adolescents’ pregnancy and benefit of small family is a happy, healthy and wealthy family.

Short description: UNICEF/BRAC/Ministry of Education (MOE) is working with adolescent’s groups/clubs to promote WASH and other issues such as child protection, child education and social issues. The FP campaign will provide information on ASRH through these adolescents group/clubs. The lists of adolescent group/club need to be collected from UNICEF/BRAC.

Number: 06 adolescents groups meeting will be held.

XV. One day Skill Development Trainings on Counseling for FWAs (12 trainings at Upazila level)

Objective: To build knowledge and develop skills on effective counselling to motivate young women and her partners to delay first pregnancy until 20 years of age, at least 3 years birth spacing, and limiting family size by using long acting and permanent methods.

Short Description: The training session will be held at Upazilla level. UNFPA will provide the text of the guideline for conducting the sessions; resource person will be selected from Districts and Upazilla level DGFP office and relevant local NGOs. The methodology will be discussion, role play and using video on good counselling.

Number/Quantity: One batch at each Upazila; 12 x 1 batches = 12 batches batches x 30 persons = 360 FWAs will be trained on counseling.

17. PROPOSED BCC ACTIVITIES UNDER FP CAMPAIGN: 2015

A. National Level: Electronic and Print Media

1. Production of Two TVCs LAPM (Long Acting and Permanent Method) and Adolescents Pregnancy) (45 sec)

Objectives: Create demand to use; iii. modern FP method for delaying first pregnancy until 20 years of age; iv. long acting and permanent family planning method for spacing (for at least 3 years) and limiting births Short description:

(i) One TVC is on consequence of adolescents pregnancy and use of modern FP method (ii) Another one TVCs are on to create demand of use LAPM for birth spacing and limiting family.

Note: Bidders are requested to provide a detail technical proposal for TVC including proposed artists (celebrity), location, scripts, etc.

II. Airing of TVCs:

Private TV Channel: Each TVCs will air 30 times in one TV channel. Therefore, 2 TVCs will air 30 x 2 = 60 times in one TV Channel. The timing of airing is 08.30 pm to 10.30 pm in first middle break of the news.

BTV: Each of TVCs will air for 30 times. Therefore, total airing number 2 TVCs x 30 times = 60 times. The timing is middle of 1st break of Bengali movie in between 02.00pm – 06.00 pm.

III. Make copies of 2 TVCs ( each 70 copies ) in CD/DVD for AV van of Department of Mass Communication and distribute to Mass Communication Department and DGFP;

IV. Production of Two RDCs (LAPM and Adolescents Pregnancy) (50 sec)

Objectives:

Create demand to use; (i) modern FP method for delaying first pregnancy until 20 years of age; (ii) long acting and permanent family planning method for spacing (for at least 3 years) and limiting births

Short description:

(i) One RVC is on adolescent’s pregnancy and modern FP method (ii) Another RDC on to create demand of use LAPM for birth spacing and limiting family

Note: Bidders are requested to provide a detail technical proposal for RDC including proposed artists (celebrity), scripts, etc.

V. Airing of Two RDCs (45 sec): The RDCs will air through a private FM radio, Radio Today and national radio centers in commercial of Bangladesh Betar

Private Radio (Radio Today): Radio Today has coverage in Sylhet and Chittagong divisions and the campaign is covering these two divisions. Therefore, disseminate messages through Radio Today will be effective for this campaign.

Number of Airing: Each of 2 RDC will air 4 times in a day. 4 times airing in a day x 30 days = 120 times. Therefore, the total airing time for 2 RDCs = 2 RDCs x 120 times = 240 times

Timing: Two times in between 7.30am-11.30am; once in between 2.00pm to 5.00pm; once in between 08.00pm-11.00pm

Bangladesh Betar: Two RDCs will air in Bangladesh Betar centrally. Each RDC will air 4 times in a day for 5 months ; So airing times for each RDC will be 4 x 150 days =600 times x 2 RDCs = 1200 times airing

Timing: Two times in between 7.30am-11.30am; once in between 2.00pm to 5.00pm; once in between 08.00pm-11.00pm

VI. Pop Up FP Messages in various TV programs Through One Private TV Channels:

Objective: Disseminate message of FP to create demand to use of modern FP methods.

Number of Airing and Timing: The pop-up message will appears during airing of selected two programs/film/drama of one private TV channels (05 sec) for 90 days. So 2 x 90 days= 180 times in one TV channel

Objective: To share FP and ASRH information among the young people The website of DGFP will be used to create Facebook for sustainability.

VII. IEC Materials Reprint and Distribution:

Objective: Disseminate messages on FP and create demand to use modern FP methods.

Short Description: The IEC materials (leaflets, danglers, ASRH booklets, brochures, folders, notebooks, and guidelines) will reprint and distribute among young couples, students, slum dwellers, students and field workers during activation programs/meetings/sessions, in stakeholders meetings, FWA trainings and adolescent training, community sensitization meeting, adolescents clubs meeting. Ball pen also will be purchased and distributed in the stakeholders meetings, adolescent training, community sensitization meeting and FWA trainings. A distribution plan will be developed and all IEC materials will be distributed as per that plan. After distribution of all the IEC materials as per plan, the remaining materials will delivery to IEM unit of DGFP as per consultation with UNFPA.

Items, quantities and specifications for printing:

1. Reprint Leaflets –40000 (Forty thousands) for distribution at union information center, union parishad, FWCs, Upazila Parishad, adolescents clubs, campus activations sessions; size - 8.50 inch x 11 inch; 4 colors; paper 80 gm plain offset 2. Reprint Danglers -10000 (Ten thousand) for distribution at union information center, Union parishad, local shops, (Union, Upazilas, Districts FWCs, Upazila Parishad, schools and colleges decorated with dangler before the sessions; size – 8 inch x 8 inch; 30 gm lamination, art card, 4 color (kite shape with hanging system) 3. Reprint counselling training guidelines for FWA- 1000 copies; (A4 size), Offset paper, 6 pages in black and white, and stapler binding. 4. Reprint ASRH booklets - 60000 (Sixty thousands) distribute at campus activation, parents, teachers; Size: 7.50 inch x 5.25 inch; 4 colors, pictorial, total 34 pages (excluding cover page); Inner pages 100 gm offset paper; Cover page –300 gm Art card ; mat laminating with spot, glue binding. 5. Reprint Campaign brochure -3000 (Three thousands), size 5.75" x 9.75", 4 color, 2 fold (3 part), 120 gm art paper; 6. Reprint Folder – 3000 (Three thousands), 9.25" x 12", 1 pocket, 4 color and inner white, die cut, 350 gm art card. 7. Reprint Note book – 3000 (Three thousands), cover: 5inch x 7inch, 300 art cards. Inner: single color; 80 gm offset 50 pages. 8. Supply 2500 pcs Gel Pen to distribute during stakeholders meeting, FWA trainings and others meetings.

B. Local Level (City corporations, Districts, Upazilas, Unions): Outdoor media

Strategy: The text/design for all the outdoor media will be designed by the agency/organization as per consultation with UNFPA and IEM unit of DGFP and will take approval from IEC technical committee of MOHFW. The agency will take initiative with support from UNFPA and IEM unit of DGFP to issue a letter signed by DGFP addressing to Divisional Director FP, DDFP, and Upazila Chairmen explaining the objective of the campaign, activities and requesting them to involve in implementation of National FP campaign in their respective areas. The agency also will take approval/permission from City Corporation or Pouroshova or other concern legal agency as per need for installing billboard, mini sign board. If the bill board place in any area of government department (like health complex or any

18 other) then permission need to be taken from the concern government department. The place will be selected as per discussion with local DDFP office and involve them for bus branding, boat branding and wall painting. Encourage them for taking leadership to implement the campaign. Govt. logo (as per approval of IEM unit, DGFP), UNFPA logo and FP campaign logo will be included in all outdoor media.

VIII. Supply, Installation and Maintenance of Billboards with pictorial messages on FP (5 city corporations, 5 Districts):

Billboard Messages: c. Use a modern FP method to delay first pregnancy and protect health of mother and child d. Use a long acting or permanent FP method for spacing or limiting births to protect mother and child health Objectives: Create demand of modern FP methods for delaying first pregnancy until 20 years of age. Create demand for using long acting method for birth spacing in between children and to limit family size

Number and Locations: Five Billboards will be at Five City Corporation, and Five Bill boards at 5 district level. Total 10 billboards. The billboard will be placed/fixed at prime location of the district, such as bus stand/bazar/ traffic signal/service center/prominent location according to consultation with DDFP of the district and divisional Director FP and UNFPA. It should have long visibility.

Short Description: Designing, printing, fitting, carrying, fixing, digital painting on PVC, renting, displaying maintenance, and monitoring the billboard to disseminate pictorial FP messages.

Specification:

Monitoring, Maintenance, Supervision and Safeguard: a) Regular monitoring, supervision and report to UNFPA from January 2015 to December 2016 b) Routine maintenance e.g. removing obstructions (poster, banner, branches of trees), cleaning, electric maintenance cost etc. from January 2015 to December 2016

19 c) The proportionate yearly tax of city corporation/pouroshova (if the bill board install in city corporation/pouroshova area) from January 2015 to December 2016 d) Yearly repainting/change the PVC e) In case of damage of the billboard partly or fully due to storm above the speed 100km/hr, the repairing and replacement, if necessary will be borne by both (UNFPA and Supplier) mutually but 60% will be borne by the supplier. In case of other damage suppler will replace/reconstruction. f) Safeguard of the billboard need to be ensured by supplier.

IX. Supply, Installation and Maintenance Mega Sign Boards (both side displaying) on FP methods:

Mega sign Board Messages: a. Use modern FP methods to delay pregnancy till 20 years age of women b. Use long acting or permanent FP methods for at least 3 years birth spacing and limit family

Objectives:

• Create demand of modern FP methods for delaying first pregnancy until 20 years of age. • Create demand for using long acting method for birth spacing in between children and to limit family size

Short Description: The Mega Sign Board will disseminate the pictorial message on FP.

Locations: The Mega signboards will be fixed at the slums of five city corporations (Dhaka, Barisal, Khulna, Rajshahi, Rangpur). All 9 districts and 15 Upazilas. The location will be selected according to consultation with divisional Director FP, DDFP of the district and UNFPA.

Number: Four Mega Sign Boards will be in each city corporations. Total number of Mega Sign Board will be = 4 x 5 = 20 at 5 city corporations + 9 x 2 = 18 at 9 districts level; + 15 Upazila x 2 = 30 at Upazila level; Total: 20 + 18 + 30 = 68 Mega Sign Board;

Specifications: Designing, printing, construction, carrying, fitting, fixing and displaying. 6 ft x 4 ft, 22 gauges MS Sheet, Iron angle frame, MS Pipe, Digital print, 3 feet hole in underground, RCC casting, and concrete base.

Monitoring, Maintenance, Supervise and Safeguard: The maintenance, monitoring, supervision and safeguard will be covered: a) Regular monitoring, supervision and Report to UNFPA from January 2015 to December 2016 b) Routine maintenance e.g. removing obstructions (poster, banner, branches of trees), cleaning etc. from January 2015 to December 2016 c) The proportionate yearly tax of city corporation/pouroshova (if the sign board install in city corporation/pouroshova area) from January 2015 to December 2016 d) Yearly repainting/change the PVC e) In case of damage of the Mega Signboard partly or fully due to storm above the speed 100km/hr, the repairing and replacement, if necessary will be borne by both (UNFPA and Supplier) mutually but

60% will be borne by the supplier. In case of other damage suppler will replace/reconstruction. f) Safeguard need to be ensured by supplier.

X. Wall Painting on FP messages at Union level on outside wall of the FWCs, MCWCs and District Rail station:

Short Description: Outside wall of FWCs and MCWC will be painted with pictorial FP messages as per discussion with IEM unit of DGFP and concern DDFP and Divisional Director FP.

Specification: Size: 6 ft x 8 ft. 4 colors, enamel print, rain and sun proof.

Number/Quantity and location: Ten Unions will be selected from each Upazila. Therefore, 10 x 15 Upazila = 150 Unions will be selected for wall paining of FWCs. 5 FWC from 5 district and 9 rail station from 9 district. Therefore, 150 FWCs + 5 MCWCs + 9 Rail stations = 164

Monitoring and Maintenance: a) Regular monitoring, supervision and Report to UNFPA from January 2015 to December 2016 b) Routine maintenance e.g. removing obstructions (poster, banner,) cleaning from January 2015 to December 2016

XI. Roman Banner at Union Information and Service Centers (UISC):

Short Description: One Roman banner will be fixed on the wall of UISC or a stand roman banner may be keep inside the UISC. The uion will be lelect as per discussion with DDFP and local government.

Specification: 5 ft x 3 ft; 4 colors, pictorial digital print with metal stand.

Number/Quantity and location: At 150 UISC.

XII. Rickshaw Branding with Pictorial FP messages at Upazila and District level:

Short Description: Pictorial messages 4 colors FP messages on backside of rickshaw with a tin plate.

Specifications: 2 ft x 2 ft tin plate; poly sticker print, 4 colors, rain and sun proof.

Number/Quantity: 20 rickshaws from each Upazila; Therefore, in 20 x 15 Upazials = 300 rickshaws; 20 rickshaws in each of 5 Districts = 100 rickshaw; Total = 300 + 100 = 400

Monitoring and Maintenance: The maintenance and monitoring will be covered:

a) Regular monitoring and report to UNFPA from January 2015 to December 2016 b) Routine maintenance from January 2015 to December 2016

XIII. Boat Branding with pictorial FP message at Sunamganj District (hard to reach area)

Short Description: Displaying FP messages by boat branding will be effective to disseminate information to the target audiences.

Locations: Sunamganj districts. Haor (water logged) areas.

Number/Quantity: 10 commercial boats (public use) will be branded with FP messages;

Monitoring and Maintenance: The maintenance and monitoring will be covered:

a) Regular monitoring and report to UNFPA from January 2015 to December 2016 b) Routine maintenance from January 2015 to December 2016

C. Local Level (7 city corporations, 9 districts and 27 Upazilas, 265 Unions): Inter Personal Communication (IPC)

Strategy: Involve Divisional Director FP of seven divisions, involve DDFP of Nine districts and UFPO of 27 Upazilas to take their support and encourage them to take the leadership. Share activities plan with them. Involve all seven City Corporations for slum activation, installation and maintenance of bill board, mega sign board. Involve DDFP and UFPO in implementation of District, Upazila and Union level interventions. As per discussion with DDFP, UFPO involve local government/pouroshava in billboard installation, mega sign board installation, rickshaw branding, boat branding, wall painting, placing roman banner at UISCs, and involve education department, school teacher/ school management committee to implement campus activation activities and organizing training for adolescents on ASRH to make them advocate. Involve DDFP and UFPO for organizing FWA training, and regarding meetings with adolescent clubs/groups, local UNICEF, BRAC and education department need to be consulted.

Note: Keep provision to provide lite snacks/lunch as per duration of the each IPC activities.

XIV. Slum Activation Meetings with Young couples, couples with one or more children and

22 unmarried young people 7 city corporations:

Objectives:

Create demand to use; i. Modern FP method for delaying first pregnancy until 20 years of age; ii. Long acting and permanent family planning method for spacing (for at least 3 years) and limiting births

Quantity and Coverage: In each city corporation 30 group meetings will be held at slums. Therefore, in 7 city corporations x 30 group meetings = A total 210 group meetings will be held. Approximately 10 persons will attend in each group meeting. Therefore, 10 x 210 = 2100 women/men/young people of slums will be attended.

XV. Stakeholders Orientation Meetings at (5) District level:

Short Description: One stakeholders meeting will be held at each of 4 districts involving the District and Upazilla level concern government officials (DDFP, UFPO, UNO/TNO Officials from education Department) Imam, Upazila Chairmen, Union Parishad Chairmen, local NGOs, president and secretary of local Bus owner association and media. Involve DDFP of the district to organize the meeting and take his/her guidance and their leadership. About 75 participants will be attended in each meeting. A briefing note (hard copy) along with PPT will develop for presentation highlighting the objectives, reason to select the location, activities and their role to make the campaign a success to increase CPR and reduce TFR. As per consultation with UNFPA the presentation will be developed. The presentation will be in Bangla.

Number/Quantity: 5 stakeholders meetings will be held at district level

XVI. Trainings for Adolescents on ASRH to make them advocate and speaker on ASRH issues:

Objectives: (i) To make them knowledgeable on ASRH issues (ii) To make them able to speak on ASRH issues and advocate among the pears

Methodology: Meet with schools involving UFPO and Education Department and select 20 college/school girls’ students for the training. Make session plan and select the resource persons to facilitate the sessions. ASRH booklet will be used in the sessions. The training will be interactive rather

23 than one way discussion. Guide them to speak on ASRH issues. The ASRH booklet will be distributed among the nominated/selected adolescents before one week of the training. It will help them to learn and discuss on ASRH issues easily in the training sessions. The adolescent will speak on one issue in 2nd half of the 2nd day of the training.

Number/Quantity: One batch training in each Upazila; the participant’s number 20; duration 2 days. Therefore, the total number of training 1 x 27 = 27; and total participants 27 x 20 = 540

XVII. Campus Activation Sessions with Students of class eight to ten grade of school/ madrasa/colleges.

Short Description: This is a 2 hours discussion program on negative consequence of child marriage and adolescents’ pregnancy, ASRH issues, benefit of small family. This session will be organized in schools at Union level, school/ college at Upazila and District level. It will be an open discussion for class VIII – X grade students of schools and students of colleges. It could be organized in the school/college field or hall room/ Leaflet and ASRH booklet will be distributed. A guideline will be developed to conduct the campus activation sessions consultation with UNFPA. The focus of the discussion will be on consequence of child marriage, adolescents’ pregnancy. After the session they can spell out 3 negative consequence of child marriage, right age of marriage for girls and boys, 4 negative consequence of adolescents’ pregnancy, benefit of become mother after age of 20 years of girls. The session will follow discussion and participatory methodology. It should be interactive.

Number/Quantity:

Union level: One school from each of 265 Unions x 1 session = 265 sessions x 200 students = 53000 school students;

Upazilla level: At least 1 sessions in one schools/colleges of each Upazilla of 27 Upazilla = 27 x 200 students = 5400 college students will be covered ;

District level: At least one session in one school/college/madrasa of each of 9 districts = 1 sessions x 9 districts = 9 sessions x 200 students = 1800 school/colleges students will be covered at district level;

Total sessions: 265 + 27 + 09 = 301 sessions will be held and will cover around 67,400 school/college students.

XVIII. Involve Adolescent Clubs/Groups of UNICEF/BRAC/MOE to discuss on ASRH

Objective: Create awareness among the adolescents on consequence of child marriage and adolescents’ pregnancy and benefit of small family .

Short description: UNICEF/BRAC/MOE is working with adolescents club to promote WASH and other issues such as child protection. The FP campaign will provide information on ASRH through these

24 adolescents group/clubs. The lists of adolescent group/club need to be collected from UNICEF/BRAC.

Number: 27 adolescents group meeting will be held . One meeting will be in each Upazila.

XIX. One day Skill Development Trainings on Counseling for FWAs (27 trainings at 27 Upazila level)

Number/Quantity: One batch at each Upazila; 27 x 1 batches = 27 batches x 30 persons = 810 FWAs will be trained on counseling.

XX. Community Sensitization Meetings at Upazila level:

Objectives: (i) to sensitize community people on child marriage, adolescent’s pregnancy and FP

(ii)To make them supporter and advocate of prevention child marriage, and FP methods to prevent adolescents pregnancy.

Short Description: The sensitization meeting will be held at Upazila level. Resource person will be selected from Districts and Upazila level DGFP office and relevant local NGOs. The methodology will be discussion.

Number/Quantity: One batch at each Upazila; 27 x 1 batches = 27 batches meetings x 30 persons = 810 community people will be sensitized.

18. PROPOSED BCC ACTIVITIES UNDER FP CAMPAIGN: 2016

A. National Level: Electronic and Print Media

1. Airing of 4 TVCs (45 second each):

Objectives:

Private TV Channel: Each of TVCs will air 30 times in one private TV channel. Therefore, 4 TVCs will air in one private TV Channels. The timing of airing is 08.30 pm to 10.30 pm in first middle break of the news. Total number of airing will be 30 times x 4 TVCs = 120 times

BTV: Each of TVCs will air for 30 times. Therefore, total airing number 4 TVCs x 30 times = 120 times. The timing is middle of 1st break of Bengali movie in between 02.00pm – 06.00 pm.

II. Airing of Four RDCs (45sec each): The RDCs will air through a private radio which has wider coverage and through Bangladesh Betar nationally.

Number of Airing in Private Radio: Each of 4 RDC will air 4 times in a day. Therefore, in 30 days x 4 times = 120 times airing of one RDC; Therefore, 4 RDCs x 120 = 480 times airing

Timing: Two times in between 7.30am-11.30am; once in between 2.00pm to 5.00pm; once in between 08.00pm-11.00pm

Bangladesh Betar: Four RDCs will air in Bangladesh Betar from national level radio centers;

Number of Airing in Betar: Each of 4 RDC will air 4 times in a day. Therefore, in 60 days x 4 times = 240 times airing of one RDC; Therefore, 4 RDCs x 240 = 960 times airing

Timing: Two times in between 7.30am-11.30am; once in between 2.00pm to 5.00pm; once in between 08.00pm-11.00pm

III. Pop Up FP messages in various TV Programs Through 2 private TV Channels:

Objective: Disseminate message of FP to create demand to use of modern FP methods.

Number of Airing and Timing: The pop-up message will appears during airing of selected three programs/film/drama of two private TV channels (05 sec) for 60 days. Therefore, in one TV channel the TVC will be airing in 2 times a day x 60 days= 120 times x 2 TV Channel = 240 times airing.

IV. IEC Materials Reprint and Distribution:

Objective: Disseminate messages on FP and create demand to use modern FP methods.

Short Description: The IEC materials (leaflets, danglers, ASRH booklet, note book, folder, brochure) will reprint and distribute among young couples, students, slum dwellers, students, adolescents and field workers, community people during activation programs/meetings/sessions, stakeholders meeting, community sensitization meeting, adolescent training, adolescent clubs.

Ball pen also will be procured and distributed in the stakeholders meetings, community sensitization meetings, adolescents training and FWA trainings. A distribution plan will be develop and all IEC materials will be distributed as per plan.

Items, quantity and specifications for printing:

1. Reprint Leaflets –20000 (Twenty thousands) for distribution at union information center, union parishad, FWCs, Upazila Parishad, adolescents clubs, campus activations sessions;

26 size - 8.50 inch x 11 inch; 4 colors; paper 80 gm plain offset 2. Reprint Danglers –Eight (Eight thousand) for distribution at union information center, Union parishad, local shops, (Union, Upazilas, Districts FWCs, Upazila Parishad, schools and colleges decorated with dangler before the sessions; size – 8 inch x 8 inch; 30 gm lamination, art card, 4 color (kite shape with hanging system) 3. Reprint counselling training guidelines for FWA- 1000 (A4 size) copies, Offset paper, 6 pages in black and white, stapler binding. 4. Reprint ASRH booklets - 70000 (Seventy thousands) distribute at campus activation, parents, teachers; Size: 7.50 inch x 5.25 inch; 4 colors, pictorial, total 34 pages (excluding cover page); Inner pages 100 gm offset paper; Cover page –300 gm Art card ; mat laminating with spot, glue binding. 5. Reprint of FP Campaign brochure -3000 (Three thousands); size 5.75" x 9.75", 4 color, 2 fold (3 part), 120 gm art paper; 6. Reprint Folder – 3000 copies; 9.25" x 12", 1 pocket, 4 color and inner white, die cut, 350 gm art card. 7. Reprint Note book – 3000 (Three thousands) copies; cover: 5inch x 7inch, 300 art cards. Inner: single color; 80 gm offset 50 pages. 8. Supply 2500 pcs Gel Pen to distribute during stakeholders meeting, FWA trainings and others meetings

B. Local Level (City corporations, Districts, Upazilas, Unions): Outdoor Media

Strategy: The agency will take initiative to maintenance of the all outdoor media from January 2016 to December 2016

XI. Tea Stall /Shop Branding/Shop Sign with FP message:

Short Description: Ten Tea stalls/Shops at each district and Ten Tea stalls/Shops from each Upazila will be branded with shop sign on FP message and dangler.

Number and locations: 10 Tea stalls/Shops x 36 locations (9 districts + 27 Upazilas) = 360 shop sign will be fixed for decoration of 360 tea stalls/shops.

Note: Bidders are requested to submit feasible and contemporary shop-branding proposal

C. Local Level (7 city corporations, 9 districts and 27 Upazilas 265 Unions): Inter Personal Communication (IPC)

Strategy: Involve Divisional Director FP of seven divisions, involve DDFP of Nine districts and UFPO of 27 Upazilas to take their support and encourage them to take the leadership. Involve all seven City Corporations for slum activation, installation and maintenance of bill board, mini sign board. Involve DDFP and UFPO in implementation of District, Upazila and Union level interventions. As per discussion with DDFP, UFPO involve local government/pouroshava in maintenance of billboard, mega sign board, rickshaw branding, boat branding, wall painting, Tea stall/ shop branding, roman banner at UISCs and involve education department, school teacher/ school management committee to implement campus activation activities and organizing training for adolescents on ASRH to make them advocate. Involve DDFP and UFPO for organizing FWA training, and regarding meetings with adolescent clubs/groups local UNICEF, BRAC and education department need to be consulted.

Note: Keep provision to provide light snacks/lunch as per duration of the each IPC activities.

XIII. Slum Activation Meetings with Young couples, couples with one or more children and unmarried young people at 7 city corporations:

Quantity and Coverage: In each city corporation 20 group meetings will be held at slums. Therefore, 7 city corporations x 20 group meetings = A total 140 group meetings will be held. Approximately 10 persons will attend in each group meeting. Therefore, 10 x 140 = 1400 women/men/young people of slums will be attended in the year 2016.

XIV. Stakeholders Orientation Meetings at (9) District level:

Short Description: One stakeholders meeting will be held at each of 9 districts involving the District and Upazilla level concern government officials (DDFP, UFPO, UNO/TNO Officials from education Department) Imam, Upazila Chairmen, Union Parishad Chairmen, local NGOs, president and secretary of local Bus owner association and media. Involve DDFP of the district to organize the meeting and take his/her guidance and their leadership. About 75 participants will be attended in each meeting. A briefing note (hard copy) along with PPT will develop for presentation highlighting the objectives, reason to select

28 the location, activities and their role to make the campaign a success to increase CPR and reduce TFR. As per consultation with UNFPA the presentation will be developed. The presentation will be in Bangla.

Number/Quantity: 9 stakeholders meetings will be held at nine district level.

XV. Campus Activation Sessions with Students of class eight to ten grade of school/ madrasa/colleges.

Short Description: This is a 2 hours discussion program on negative consequence of child marriage and adolescents’ pregnancy, ASRH issues, benefit of small family. This session will be organized in schools at Union level, school/ college at Upazila and District level. It will be an open discussion for class VIII – X grade students of schools and students of colleges. It could be organized in the school/college field or hall room/ Leaflet and ASRH booklet will be distributed. A guideline will be developed to conduct the campus activation sessions consultation with UNFPA. The focus of the discussion will be on consequence of child marriage, adolescents’ pregnancy. After the session they can spell out 3 negative consequence of child marriage, right age of marriage for girls and boys, 4 negative consequence of adolescents’ pregnancy, benefit of become mother after age of 20 years of girls. The session will follow discussion and participatory methodology. It should be interactive.

Number/Quantity:

Union level: One school from each of 265 Unions x 1 session = 265 sessions x 200 students = 53000 school students

Upazilla level: At least 1 sessions of one schools/colleges/madrasa from each of 27 Upazilla = 27 x 200 students = 5400 college students will be covered

District level: At least one session in one school/college/madrasa from each of 9 districts = 1 sessions x 9 districts = 9 sessions x 200 students = 1800 school/colleges students will be covered at district level

Total sessions: 265 + 27 + 09 = 301 sessions will be held and will cover around 60,200 school/college students.

XVI. Training for Adolescents on ASRH to make them advocate and speaker on ASRH issues:

Objectives: (iii) To make them knowledgeable on ASRH issues (iv) To make them able to speak on ASRH issues and advocate among the pears

Methodology: Meeting with schools involving UFPO and Education Department and select 20 college/school girls students for the training. Make session plan and select the resource persons to facilitate the sessions. ASRH booklet will be used in the sessions. The training will interactive rather than one way discussion. Guide them to speak on ASRH issues. The ASRH booklet will be distributed

29 among the nominated/selected adolescents before one week of the training. It will help them to learn and discuss on ASRH issues easily in the training sessions. The adolescent will speak on one issue in 2nd half of the 2nd days of the training.

Number/Quantity: One batch training in each Upazila; the participant’s number 20; duration 2 days. Therefore, the total number of training 1 x 27 = 27; and total participants 27 x 20 = 540 students covered

XVII. Involve Adolescent Clubs/Groups of UNICEF/BRAC/MOE to discuss on ASRH

Objective: Create awareness among the adolescents on consequence of child marriage and adolescents’ pregnancy and benefit of small family.

Short description: UNICEF/BRAC/MOE is working with adolescents club to promote WASH and other issues such as child protection. The FP campaign will provide information on ASRH through these adolescents group/clubs. The lists of adolescent group/club need to be collected from UNICEF/BRAC.

Number: 27 adolescents group meetings will be held. One meeting will be in each Upazila.

XVIII. One day Skill Development Trainings on Counseling for FWAs (27 trainings at 27 Upazila level)

Number/Quantity: One batch at each Upazila; 15x 1 batches = 15 batches x 30 persons = 450 FWAs will be trained on counseling.

XIX. Sensitization Meetings with Community People at Upazila level:

Objectives: (i) to sensitize community people on child marriage, adolescent’s pregnancy and FP

(ii)To make them supporter and advocate of prevention child marriage, and FP methods to prevent adolescents pregnancy.

Short Description: The sensitization meeting will be held at Upazilla level. Resource person will be selected from Districts and Upazilla level DGFP office and relevant local NGOs. The methodology will be discussion.

Number/Quantity: One batch at each Upazila; 27 x 1 batches = 27 batches x 30 persons = 810 community people sensitized.

18. USE OF LOGO: Use UNFPA and DGFP logo/GOVT logo as credit line and all IEC materials (printed/ billboard, sign board, wall painting, bus branding and boat branding) will include and highlight FP Campaign Logo and slogan.

19. REPORTING, MONITIRING, ACCOUNTABILITY AND DELIVERABLES:

. The selected organization/agency will submit quarterly work plan to UNFPA. . The selected organization/agency will submit quarterly progress report to UNFPA with photographs of each activity completed in the quarter. . Quarterly review meeting with UNFPA to share the progress (physical and financial) as per plan, identify the barriers/gaps and take decision for speeding up the implementation. . Collect certification from (DDFP) regarding the completion of each activities under FP campaign; . Field visit by UNFPA and DGFP officials. . Submit Yearly completion report. . Each of all activities should have video and still photographs and will be submitted in the form of CDs, DVDs and hard copies.

20. QUALIFICATIONS OF THE AGENCY FOR CONTRACT:

a) Legally registered organization under the laws of Bangladesh and possess audited financial statement. b) Minimum 10 years work experience in social communication campaign planning, implementation, monitoring. c) Have 10 years’ experience to design, installed, maintain and monitoring outdoor media (bill board, mini sign board, wall painting, branding /rickshaw//boat/tea stall etc.). d) Have demonstrated 10 years’ experience in design, production of communication media materials both for mass media and print media, buying TV and Radio air time; e) Have 10 years’ experience in organizing advocacy workshops with stakeholders at local level ( District/Upazila/city corporation) with government, elected leaders, media, organizing meeting at community level, organizing training at local level for field workers, and with students/adolescents. f) Have 10 years working experience with UN/development-multinational organizations and Government, national NGOs required in relation to campaign and communication activities. g) Team leader and key members must have relevant qualifications and experiences in relation to electronic, print media, outdoor media, organize stakeholder meetings. They should have excellent interpersonal skills to work in teams. h) The organization should have adequate and appropriate logistical facilities and human resources including expert/specialized to organize, implement, management, coordination, monitoring and reporting of such kind of social campaign i) Ability to implement its proposed implementation plan within proposed time schedule & cost.

j) Have demonstrated capacity to manage sub-contract;

21. SUBMISSION OF PROPOSAL:

This is a two and half year’s national FP campaign implemented by IEM unit of Directorate of Family Planning and UNFPA Bangladesh. The agency will roll out this campaign as per TOR.

Bidders MUST need to submit Technical and Financial proposal separately. (Bidder can submit the proposal individually or in consortium).

Interested Agency/Organization is requested to submit a proposal that will include:

Individual proposal:

Technical Proposal that demonstrate good understanding of the assignment and its context according to TOR Narrative technical proposal by outlining detailed methodology with work plan, (electronic media plan, print material distribution plan, outdoor media plan and IPC plan), time line, responsibilities. Maintenance, safeguard plan of outdoor media, supervision, monitoring plan and certification of the activities of the campaign. Organization profile including previous work experience of agency/organization in relation with design, implement, maintenance and monitoring of social campaign on health issue, IEC material design and development, airing TVC/RDC/PopUp messages, design, installation and maintenance of outdoor media and implementation of IPC as per TOR. Logistic capacity of the organization for doing the campaign with list and background of professionals, team members Human resources of the organizations to implement this social campaign Financial proposal/detail cost proposal Both technical and financial proposals for the tasks/assignment must be presented in English.

Consortium Proposal:

Along with the requirements mentioned under Individual proposal the bidder need to meet the additional requirements as follows for submission of consortium proposal:

In consortium approach one will be the lead agency. UNFPA will contract out the work to lead agency. Lead agency will accountable to UNFPA. Include partnership agreement with consortium partner/s for this proposal. Clearly mention in the proposal that which activities will done by the consortium member/s. Clearly mention the proposal about requires experience and human resources of consortium member/s for those specific activities of the campaign.

Clearly mention the proposal about the coordination, monitoring and accountability mechanism between lead and consortium member/s for specific activities of the campaign. Clearly mention the proposal about technical expertise of the consortium partners for the specific activities. Clearly mention the proposal about logistic capacity of the consortium partner for doing the specific activities of the TOR. Qualifications and year of experience will be same for the consortium partner/s.

22. EVALUATION OF BIDS

A two-stage procedure will be utilized in evaluating the proposals, with evaluation of the technical bid being completed prior to any financial bid being opened and compared. The financial bid will be opened only for those bidders, whose technical bid reaches 70 points, meeting the requirements for the RFP. The total number of points which a bidder may obtain for technical and financial bids is 100 points. The proposals, technical and financial, will be evaluated by UNFPA concern professionals.

A. Technical Evaluation: The technical bid is evaluated on the basis of its responsiveness to the Terms of Reference and the evaluation criteria. Agency’s qualifying with best Technical Proposal must score 70% out of total scores of 100; scores distributed by specific criteria are: Criteria, sub criteria Weight 1. 10 a. A brief introduction and overview of the assignment demonstrating 10 understanding of the assignment such as its objectives and context, which are reflected in the entire technical proposal 2. Technical Soundness of the proposal 30 a. Campaign implementation work plan, outdoor media plan, session plan of 10 stakeholder meetings/ FWA trainings/adolescent training/slum activation meeting/community sensitization meeting/adolescent club/group meeting and campus activation; IEC material design, printing, approval and distribution plan with time frame. b. Management, coordination, accountability mechanism of the campaign 10 implementation up to field level c. Monitoring plan and Maintenance plan 10 3. Experience 40 a. Over all experience in designing, implementation and monitoring a large scale 7 social campaign b. Experience in development IEC materials, pre-testing, finalization and take 7 approval from IEC technical committee of MOHFW c. Experience in design, produce, install and maintain outdoor media ( billboard, 7 sign board, wall painting, rickshaw branding, boat branding, tea stall branding, roman banner) At city corporation, district, Upazila and Union level d. Experience to work with government at national level and local level, with 7 NGOs, media, elected leaders in organizing stakeholders meetings, training and sensitization meetings at local/District/Upazila/Union level. e. Working experience to work with UN agencies 7 f. Experience in partnership/cpmsortium approach/ contract out 5 4. Organization Strengths: 20 a. Adequacy and capacity of administrative and logistics facilities, management 10

control system, and additional resources/logistics which can be made available for this assignment b. Proposed Team: Technical knowledge and service experience of the 10 implementation team; adequate and right staff combination in relation to the respective expected activities as per TOR. Total 100

B. The Financial Proposal will be open and evaluated only for the agencies scoring 70% out of a total score of 100 for Technical Proposal. Proposals failing to obtain this minimum threshold will not be eligible for further consideration. The Financial Offer should contain the following major heads with details:-

1. Technical 2. Logistics 3. Personnel 4. Agency Commission

Note: UN exempt from any vat and tax. Therefore, any tax and vat should not be included in the price list.

Weighted average of the both technical and financial proposal will be used for awarding the contract.

The financial bid is evaluated on the basis of its responsiveness to the Price Schedule Form. The maximum number of points for the price bid is 30. This maximum number of points will be allocated to the lowest price. All other proposals will receive points in inverse proportion according to the following formula:

Points for the Price Bid of = [Maximum number of points for the Price Bid] x [Lowest price] a Proposal being evaluated [Price of bid being evaluated]

C. Total Score The total score for each bidder will be the weighted sum of the technical score and financial score. The maximum total score is 100 points.

23. AWARD OF CONTRACT:

UNFPA shall sign an LTA with the successful bidder who obtains the highest combined score of the technical and price evaluation. No agency will commence the work until the final selection and signing of the contract based on LTA. The agency with which contract is signed will abide by all the terms and conditions and ensure timely and satisfactory completion of the assigned tasks.

24. CONTRACT PERIOD AND TERMINATION OF THE CONTRACT

A Long Term Agreement (LTA) for duration of up to two and half years shall be signed between the selected contractor and UNFPA. Pursuant to the signed LTA, UNFPA will enter into specific arrangements with the contractor. UNFPA shall issue call-off orders preferably on yearly basis based on the signed LTA. Prior to issuance of call-off-order, a performance evaluation may be carried out by

UNFPA. However, UNFPA may terminate the LTA at any time giving one month written notice explaining the reasons of termination.

24. MODE OF PAYMENT:

The payment will be made as follows:

10 per cent of the amount as per call of orders after signing of the contract and submission of inception report. Rest of the contract value shall be paid on periodical basis upon submission of activity completion report to be certified by the project supervisor.