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2018 Donna Livingstone THANK YOU TO OUR CORPORATE SPONSORS: FRIENDS OF THE SYMPOSIUM: Donna Livingstone THE SHERATON CAVALIER — 2018 NOTES ________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________ CANADIAN MUSEUMS ASSOCIATION — 2018 FINAL AGENDA Sunday, November 18 Symposium Ice Breaker Pre-registration required! Bus departs Sheraton Cavalier at 4:30 p.m. and returns at 7 p.m. A special invitation to a behind-the scenes tour and reception at Calgary’s historic Ranchmen’s Club. Founded in 1891 by seven ranchers, a banker and a barrister, it remains a vibrant business and social club today. It also boasts a large art collection of over 100 works, featuring many of Western Canada’s best artists in a range of art movements, styles, and subjects from traditional to contemporary works. Kindly supported by: and Monday, November 19 8 – 8:45 a.m. Registration/Networking/Introduction of Roundtable Discussions 8:45 – 9 a.m. Official Welcome and Overview of Symposium Karen Bachmann, Director/Curator Timmins Museum: NEC and President, Canadian Museums Association Facilitator: Andrea McManus, Vitreo 9 –10 a.m. Opening Keynote Making an Impact: The State of Giving in Canada John Bromley, CEO and Founder of CHIMP We are all innately generous, but donors are increasingly disengaged. Despite the fact that many Canadians say they give to charity, there is a long term decline in the number of people giving to, and volunteering for charities. John will discuss this decline, why it is happening, and the consequences for those marketing and fundraising in museums across Canada. John will be sharing his views on charity, in addition to the latest in charitable statistics, in order to provide a balanced overview of the sector. He will be giving an overview of complex assets, and how revolutions in the charity space can be leveraged in order to add value to giving strategies. As the opening keynote, John will be using nuances from Art History to bring his insights to life. John Bromley is the CEO and Founder of CHIMP, and his work is driven by a mission to create cultures of giving. His unique background in charity entrepreneurship has led him to found multiple philanthropic ventures, advise on and architect hundreds of charitable projects, and help facilitate over $1 billion in charitable giving. John started his career working in corporate finance with RBC Capital Markets and PriceWaterhouseCoopers. He is also a two-time TEDx speaker, recovering road bike racer, former ‘90s hip- hop DJ, and proud father of two boys. 10 – 10:25 a.m. Networking Break/Round Table Discussions CANADIAN MUSEUMS ASSOCIATION — 2018 1/9 10:30 – 11:30 a.m. Session #1 — Emerging Trends… A Glimpse into the Future Moderator: Susan Burrows-Johnson, Galt Museum & Archives Presenter: Guy Mallabone, Global Philanthropic Inc. Guy doesn’t hold back when it comes to sharing the top ten lessons learned from 39 years in fund development. From the practical to the philosophical, from the urgent to the compelling, hear one man’s opinion about the trends in fundraising and marketing campaigns. Times are changing, and campaigns continue to evolve. If you want to be successful, then your approach needs to adapt and innovate. The stakes are high. And if you stick to the same old strategies and tactics, you will probably see declining revenue and shrinking donor numbers. As a senior leader and practitioner, and CEO of Canada’s second largest fundraising consultancy working nationally and internationally with museums and arts and culture clients around the world, Guy will share his perspective on the top 10 trends which are important to your upcoming campaigns. Guy Mallabone was recognized by Alberta Venture Magazine as one of Alberta’s 50 most influential citizens, and by the Calgary Herald and one of that city’s 20 most compelling citizens. Guy is well positioned to speak on trends and changes as he serves as President/CEO of Global Philanthropic Inc., Canada’s second largest coast-to-coast fundraising consultancy; sits as a member of Carleton University’s advisory committee on their master degree in philanthropy and non-profit leadership; and has served on numerous national and international boards including, the Association of Fundraising Professional International, and the CFRE International. Guy currently serves as an adjunct professor for the master in fundraising program at the University of Bologna, Italy, and was recognized in 2017 as the highest-rated master-class speaker at the International Fundraising Conference in Amsterdam. Guy is the current vice-chair of the Government of Alberta Charitable Advisory Committee and was recognized as the Outstanding Fundraising Executive by both the AFP Edmonton Chapter (1999) and AFP Calgary Chapter (2011). 11:30 a.m. – 12:30 p.m. Session #2 — Identify and Market to Your Highest Potential Visitor Types Moderator: Vincent Varga, Whyte Museum of the Canadian Rockies Presenter: P. Jane Osler, Destination Canada, Explorer Quotient Accredited Trainer (EQAT) Tap into the wealth of information available to you through Destination Canada’s Explorer Quotient (EQ) segmentation model to better understand visitors to your museum and region. Instead of defining people according to age, income, gender, family status and education (all of which are valuable) EQ goes deeper and looks at people’s personal beliefs, social and travel values. Learn about these values and the emotional triggers that
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