Yamaha Announces Formation of U.S. Based Yamaha Guitar Group, Inc
PRESS RELEASE Yamaha Guitar Group, Inc. FOR IMMEDIATE RELEASE YAMAHA ANNOUNCES FORMATION OF U.S. BASED YAMAHA GUITAR GROUP, INC. New organization will be dedicated to developing and marketing Yamaha and Line 6 products for guitarists worldwide Calabasas, CA—March 26, 2018 – Yamaha today announced the formation of a new U.S.-based wholly owned subsidiary, Yamaha Guitar Group, Inc., which will bring together the intercompany teams that have been focused on serving the needs of guitarists worldwide. Building on a long history as a leading guitar company, Yamaha demonstrated their commitment to the future of the global guitar market when they acquired Line 6 in 2014. As a leader in tech-forward segments of the guitar industry, Line 6 brought with it a family of digital electric guitars, amps, and effects to complement the extensive line-up of acoustic and electric guitars, basses, and amps that Yamaha has offered customers for over half a century. Since the acquisition, the growing collaboration between the two complementary brands led to the formation of a dedicated Guitar Division headquartered in Japan at Yamaha Corporation in April 2017, with Line 6, Inc. being included within this division. Shoji Mita, based in Japan, and Marcus Ryle, based in the U.S., were named co-general managers of this new division. Throughout 2017, this new formation led to expanded collaboration in strategy, development, sales, marketing, and artist relations, including the relocation of Yamaha Artist Services, Los Angeles to the same California campus as Line 6. With the formation of Yamaha Guitar Group, Inc. (YGG), effective April 1, 2018, the natural evolution of these collaborative efforts becomes formalized within one multi- brand organization, with a dedicated team committed to producing and marketing the very best products and services for guitarists under both the Yamaha and Line 6 brands.
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