CRS Thursday Lightning Round More Panels and Music Than You Can Shake a Stick At

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March 7, 2008 Issue 3 CRS Thursday Lightning Round More panels and music than you can shake a stick at. Hold on tight... Bytes & Bagels Delegates learned about streaming services such as Pandora and Last.fm,, and broadcasters in the room voiced concern about the competitive threat. But AOL Music Director/Country Programming Beville Darden encouraged them to stream, saying, “People see (services like AOL’s Spinner) as a machine. You have the advantage of being listeners’ friends.” Business In Español Author José Cancela identified the striking similarities shared by Floating Stones: BNA’s Kenny Chesney led an all-star sing-a-long to close out Hispanics and Country listeners. He pointed out the dramatic projected last night’s SonyBMG General Jackson cruise. And label group honcho Joe Galante wasn’t let off the hook. Chesney dragged the exec on stage during near-term growth of the Hispanic market – e.g., a third of home buyers a cover of the Rolling Stones’ “Honky Tonk Woman.” Pictured (l-r): Chesney, in five years will be Hispanics, with $1 trillion in buying power by Galante, Pat Green and Sara Evans. More from the Boat on page 3. 2010. Edison Media Research’s Larry Rosin and Arbitron’s Gary Marince shared impressive findings about the value of Hispanics to Country radio. Small Market Superstars Ideas for building audience and revenues while programming Growing Online multiple stations were in abundance. WTSH/Rome, GA PD Jennie Smythe, Pinky Gonzales and John Zarling stressed Kevin Daniels said, “Time management is very important. I make the need for creativity in online advertising. Social networking was appointments with myself to plan [my] priorities.” Added KGKL/San explained as a way to understand and receive feedback. Angelo, TX PD Boomer Kingston, “Know how to delegate and don’t insist on doing it all yourself.” Charts & Beyond Country Aircheck’s Lon Helton and Billboard/R&R’s Wade TXT WTF? Jessen addressed a number of chart-related topics including the forces Hipcricket’s Ivan Braker, WGH’s John Shomby, Mozes’ Chris that shape panel size and the level of consensus the charts reveal about Stacey and Sony BMG’s Heather McBee discussed the uses and which songs are hits. While surprisingly light on label pros, the panel effectiveness of text messaging in radio station contests and artist was strongly attended by radio programmers and execs. promotion. Panelists even answered questions texted in by attendees.

March 7, 2008 CRS 39 Daily Buzz Powered By Country Aircheck Page 3 Morning Show Marvels Engaging the X/Y Consumer This session brimmed with tips for developing compelling content, CAA: Intelligence Group presented an in-depth look at the most of which centered around real life. Premier’s Big D & Bubba motives and characteristics of Generation Y. Music, shopping, discussed their focus on prep and extensive editing, while Brian Egan entertainment, travel, lifestyles and employment were all discussed in urged personalities not to neglect their home life. “They’re not children, the views of the unique age group. they’re show prep,” moderator Valerie Gellar quipped. Ideas In 60 Seconds Boom Or Bust Jimmy Rector moderated this fast-paced panel, which featured Play MPE’s Dean Ernst, Edison Media Research’s Sean Ross and free beer and the occasional “social drink” with the crowd when an Pollack Media Group’s Jim Kerr stayed relatively unified in voting top buzz explanation went beyond the 30 second mark. Suggestions included technologies boom or bust. HD Radio was a unanimous Bust, while 360 label everything from videocasting and online music testing to random acts of deals were split down the middle and the iPhone, DRM-Free Music, Mobile As kindness done by station staffers and spending a day just listening to the A Distribution Channel, Internet Radio, Recommendations Engine and User radio. “Mark Chase made us spend a day listening to our competitors,” Generated Content all fell under Boom. recalled Ken Boesen. “You’d be surprised what you’re not hearing.” Woman To Woman Research 101 Meg Stevens, Connie Bradley, Julie Talbott, Tammy Genovese Inside a station music meeting, with criteria discussed including and Laurie DeYoung shared wisdom, laughter, and trade secrets with tempo, familiarity, artist strength, sales, fatigue, competitor spins and the packed house. All five agreed hard work is the ultimate key to more. Another relatively new evaluation tool: downloads -- a factor success. “Try to assemble a great team and then let them do their jobs,” which Rusty Walker said “were enough that it just about created said Stevens. “It’s all about a team. Because when everyone has the Taylor Swift. It really got her off the launch pad.” same goal to win, that’s how you get there.” WCRS Live Life Of A Song BMI and Country Aircheck sponsored WCRS Live!, featuring MCA’s EJ Bernas moderated as artists and label pros offered a performances by Jennifer Hanson, Dean Dillon, Eric Church and insight to a song’s success. Luke Bryan and Billy Currington performed Casey Beathard. Country Aircheck opened the event by presenting the latter’s No. 1 hit “Good Directions,” which Bryan co-wrote. songwriter Jim Beavers with a plaque recognizing his recent No. 1 “Watching Airplanes.” Sony BMG Luncheon Tom Baldrica kicked off the luncheon, calling it “Jimmy Rector’s Sony BMG Riverboat Redneck Revolution.” Keith Anderson performed new music before Label veep Tom Baldrica opened the cruise – which was wall-to- rocking out with surprise guests Foster & Lloyd on their hit “Crazy wall with programmers – by introducing Sony BMG’s latest signing, Over You.” Guests were then treated to a video narrated by Kris Craig Morgan. Baldrica then brought out as his co-host CNN Headline Kristofferson focusing on The Johnny Cash Show before Montgomery News anchor Robin Meade. And then the music began. Jypsi, Chuck Gentry took the stage to perform new music in addition to their hits. Wicks, Kellie Pickler, Miranda Lambert, Chris Young, Sara Evans, Brad Paisley and Kenny Chesney all performed. Dann Huff joined Sonic Architecture Wicks on guitar. Producer James Stroud on drums, Tony Joe White Moderator Jack Ingram and panelists Jay McCarthy, Brian on guitar and harmonica, and guitarist Brent Mason backed Young. James, Matt Ganssle and Mike McMay discussed imaging that sets Baldrica predicted a No. 1 all-genre sales debut for Alan Jackson’s stations apart. Focus on offering something the listener can store away Good Time. And Chesney determinedly dragged SBMG Chairman Joe to identify with the station. Repeat things – but not too much. Try not to Galante on stage for the finale. water down a promo with sponsor details. Take chances every chance you get and keep the proverbial door open to anyone who has ideas. The Day Ahead CRS-39 proceedings for Friday, March 7: Flex Your Promo Pecs Details on several successful, large-scale, multi-dimensional sales-driven 8-8:30am Manager’s Breakfast NCC 211-212 promotions were offered, and will be posted soon on at www.crb.org.

8:30-9:50am PPM: Our New World of Selling NCC 208 9-9:50am Straight Answers About PPM Mark O’Neill (ROI Media Solutions) NCC 204-205 10-10:50am Revenue & Listenership: Mobile Marketing NCC 209-210 10-10:50am Never Lose A Listener Again Valerie Gellar NCC 206 10-10:50am 10 Great Sales Ideas Even A PD Would Love NCC 208 10-10:50am Radio’s New PPM World Bob McKay (WXTU/Philadelphia), Johnny Chiang (KKBQ/ Houston), Bob Michaels moderates. NCC 204-205 11-11:50am Making Your Budget NCC 208 11-11:50am Extreme Networking NCC Lobby 11-11:50am Voicetracking: Live And Local Scott Michaels (WKKG/Indianapolis & WWWY/Columbus, IN), David Wood (Cumulus/Indianapolis Dir./Programming), Josh Brandon (WOWF/Crossville, TN), Bob Pickett moderates. NCC 209-210 11-11:50am How We Can Break An Act Damon Moberly (Mercury), John Shomby (WGH/Virginia Beach), Mike Davis (WBEE/Rochester), Tom Baldrica moderates. NCC 206 12-1:50pm Capitol Lunch Lady Antebellum and Emily West NCC Performance Hall 2-2:50pm What Women Want Becky Brenner (KMPS/Seattle), Gwen Foster (KMLE/ Phoenix), Wendy Lynn (WYRK/Buffalo), Jaye Albright moderates. NCC 209-210 2-3:20pm The Biggest Show In Town How to brand events even when they are neutral with John Marks (KSON/San Diego), Mike O’Brian (KUSS/San Diego), Mike Moore (KWJJ/Portland), John Paul (KUPL/Portland), Scott Lindy moderates. NCC 206 2-3:20pm Radio In The Digital Age Sheila Kirby NCC 208 3-4:20pm No Holds Barred The Sequel Scott Borchetta, Joe Galante (Sony BMG), Jeff Garrison, Charlie Cook, John Rich, Jewel, Brian Mansfield moderates. NCC 204-205 3:30-5pm Words That Get Results NCC 208 4-4:50pm Life Of A Legend With George Jones NCC 206 5:30-6:15pm New Faces Cocktail Reception West and Center Hall Lobby 6:30-10pm New Faces Country Music Dinner & Show Luke Bryan, Jason Michael Carroll, Bucky Covington, Jake Owen, Taylor Swift. NCC Performance Hall

Night Life Evening activities and showcases are open to all CRS-39 laminate holders unless otherwise indicated.

All Day Country Thunder Tour Bus Various Artists Commerce Street 10pm After Midnite Disco Party Various Artists Renaissance East Ballroom Premiere Laminate Only