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The Live-Streaming Guide

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The Live-Streaming Guide THE LIVE-STREAMING GUIDE POWERED BY THE ULTIMATE GUIDE FOR PRODUCING & PROMOTING LIVE-STREAM CONCERTS CONTENTS PART 1 CHAPTER / TITLE PAGE(S) 1 INTRODUCTION 4 - 5 2 HARNESSING THE POWER OF LIVE-STREAMING 5 - 6 HOW TO MAKE THE DIGITAL CONCERT EXPERIENCE SPECIAL 8 CREATIVITY IS KEY 10 CREATIVE TIPS TO SPICE UP YOUR LIVE-STREAMS 11 DIGITAL VS PHYSICAL PERFORMANCE ETIQUETTE 12 THE POWER OF PARTNERSHIPS 13 ARTISTS ABOUT LIVE STREAMING: BRUNKE & SCARLET 15 - 18 LIVE-STREAMING FROM MUSIC VENUES 19 3 HOW TO SET UP SOUND AND VIDEO FOR DIGITAL CONCERTS 21 - 22 WHAT YOU'LL NEED 23 - 25 MAKING YOUR LIVE-STREAMS RUN SMOOTHLY 27 - 28 PLATFORMS WHERE YOU CAN LIVE-STREAM CONCERTS 29 - 32 THE ULTIMATE GUIDE FOR PRODUCING & PROMOTING LIVE-STREAM CONCERTS CONTENTS PART 2 CHAPTER / TITLE PAGE(S) 4 GETTING THE MOST OUT OF MARKETING YOUR LIVE-STREAMS 33 - 34 SOCIAL MEDIA PROMOTION & TIPS 35 - 36 THE IMPORTANCE OF PARTNERSHIPS: PARTNER UP! 37 THE POWER OF CROSSPOSTING 38 LIVE-STREAM PROMOTION DO’S AND DON'TS 39 5 MONETIZING DIGITAL CONCERTS 40 - 41 WAYS TO EARN MONEY FROM DIGITAL SHOWS 42 PLATFORMS THAT PAY FOR LIVE-STREAM PERFORMANCES 43 - 44 6 CONCLUSION 45 INTRODUCTION INTRODUCTION: 1 Countless shows, tours, and festivals are being canceled around the world because of Covid-19, but that doesn’t mean live music has been ground to a halt. Homebound audiences are streaming concerts live from every corner of the globe performed by musicians of every genre, following, and background imaginable. The pandemic is posing a massive challenge to the music industry, but the explosive growth in the popularity of live-streaming is helping musicians and promoters build connections with audiences and earn an income during a difficult time. Jessie of the UK-based indie rock outfit Scarlet began live-streaming performances in the early days of the pandemic. The frontwoman was surprised to discover that digital concerts drew bigger audiences than the ones that came to see her regular shows. “It’s a lot more people watching my music than if I were playing a live show. It makes sense to continue to do these when lockdown is over. You can connect with a lot more people on a greater level.” In a world where in-person experiences like conventional concerts won’t be considered safe for some time, digital music performances are becoming essential lifelines for musicians and promoters alike. Initiatives like the Berlin-based online platform United We Stream were able to collect one million Euros in donations for the German club scene by collaborating with ARTE concerts, streaming dj sets from closed venues in Berlin and other main cities in Germany. In this guide, you’ll learn everything you need to know about setting up and promoting live-stream concerts. From the gear you’ll need and important technical guidance to helpful tips for promotion and adapting musical performances to the world of live-streaming, it’s all here. 04 INTRODUCTION THIS GUIDE IS BROUGHT TO YOU BY: 1 gigmit is the data-driven matchmaking platform representing easy booking for both live acts and promoters. It changes the way concerts are organized, gives the live industry a digital tech update and opens the booking business, which was previously reserved for only a few, to everyone. Since the founding of gigmit in 2012, over 120,000 artists have used the platform to apply for gigs of all genres. More than 8,500 promoters have registered with gigmit. So far, more than 30,000 gigs have been advertised on gigmit - with a total order volume of more than eight million €. gigmit is a pathfinder in the intransparent booking business. A single independent and data-driven profile is the key to a global network of active artists and promoters bigger than every individual’s reach. Good sound is fine for some people. But Shure is only interested in delivering sound experiences that immerse and inspire you. With a history of innovation that began in 1925, Shure has turned a passion for making great microphones and audio electronics into an obsession and continues to set the worldwide industry standard for superior, reliable products. From Elvis to Martin Luther King Jr., from the GRAMMYs® to the Olympics - iconic performers, leaders and communicators trust Shure to deliver their messages clearly, for all to hear. Yamaha started developing professional audio equipment in the 1960‘s. The company has been involved in the design and manufacture of Pro Audio gear for decades and has brought many innovative and class-leading products to market. Yamaha gear has a proven reputation for excellent quality and reliability, and continues to be the choice of top professionals all over the world. Kycker is a fully automated digital artist development platform that allows artists to earn money from their music and grow their careers. This occurs through two distinct areas: Distribution (digitally releasing their music to online stores and streaming services) and Publishing (live performance / broadcast royalty collection and synchronisations into visual media). Kycker also provides mentorship to users in the form of videos hosted by notable industry professionals and is backed up with online and face to face / panel events. Artists are also offered a number of career development opportunities such as touring networks, international showcasing and writing/ co- writing bootcamps. 05 HARNESSING THE POWER OF LIVE-STREAMING HARNESSING THE POWER OF LIVE-STREAMING HARNESSING THE POWER OF LIVE-STREAMING 2 Streaming concerts online is quickly becoming one of the most important parts of the music industry. With virtually all live performances being forced online because of the coronavirus pandemic, digital concerts are exploding in popularity around the world, and you’ll miss out if you don’t adapt to them. Live-streaming is the act of presenting music performances online. When you promote or play normal shows, you’re limited to the number of fans that can fit into venues. But streaming concerts online gives you the power to reach any fan on the planet with an internet connection. Touring can be expensive and tricky for artists and promoters alike, but digital shows offer the chance to build incomes and audiences without leaving home. For venue owners, blogs, and festival curators, live-streaming tears down barriers like distance, money, and logistics when it comes to building exciting shows with complimentary artists from across the globe. To get the most out of live-streaming concerts, you have to understand how they’re different from normal concerts. A typical in-person concert at a local venue features one or more artists who perform on stage in front of an audience. Concerts streamed digitally feature musical performances, but without the need of an audience, stage, venue, or staff. Instead, musicians perform in front of audiences who stream the shows through desktop computers, smartphones, laptops, and smart TVs. Just like how conventional shows are promoted and performed, things like sound, stage presence, promotion, and creativity are important for making digital shows successful. Though live-streams can be as basic as performing in front of your smartphone on a whim, you’ll find that fully promoted digital shows that look and sound professional are the ones that ultimately draw fans, make money, and build excitement. With the right equipment, preparation, and approach, digital concerts can deliver the kind of special experiences for fans that draw them closer to artists, venues, and blogs. 07 HARNESSING THE POWER OF LIVE-STREAMING 2 KEY TO A STELLAR LIVESTREAM PERFORMANCE GREAT SOUND FAN ENGAGEMENT CREATIVITY PERFORMANCE 08 HARNESSING THE POWER OF LIVE-STREAMING HOW TO MAKE THE DIGITAL CONCERT EXPERIENCE SPECIAL 2 With the growing popularity of live-streaming concerts and how easy they are to pull off, it’s easy for some to view digital shows as events that require less thought, planning, and energy than physical ones. However, like most things in music, you’ll get out what you put into your live-streams. As more fans learn about digital shows, it’s becoming more and more important for artists, promoters, and venues to take them seriously. Playing a couple of songs in front of your laptop while you sit on your couch wearing sweatpants might be easy, but it probably won’t get you the results you’re looking for. Factors like professional sound, quality of performance, stage presence, and presentation are a huge deal for making live-streams compelling for audiences. Though digital concerts can and often are performed on stage at conventional venues, one of the best things about them is that they can happen anywhere with an internet connection. Many artists live- stream performances from home because it’s so easy to. While this isn’t necessarily a bad thing, it can present a challenge for musicians trying to deliver special digital concert experiences for fans. To create the kind of incredible live-stream music events that get fans excited, you first need to think about what makes live music performances special in the first place. Professional sound, stellar performances, and captivating visuals probably come to mind. The good news is that with a minimal amount of equipment and a little creativity, artists and promoters of every budget and experience level can embrace these qualities in the concerts they stream live. We’ll cover technical sound guidance later in this guide, but first, let’s talk about ways to make digital concerts more engaging for audiences. 09 HARNESSING THE POWER OF LIVE-STREAMING CREATIVITY IS KEY 2 Art, technology, design, collaboration––the same things that make conventional concerts fun and compelling can make live- streamed concerts special and exciting as well.
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