Issue 05

CONTACT: 06 09 10 18 28 HM MAGAZINE - ISSUE 05 CHESTER | WIRRAL NORTH WALES T: 01244 318131 Are Trends Electric? IP: Are You an Ostrich 7 Stages of Make Way for Why Millennials E: [email protected] or a Peacock? Man(agement) Maverick Thinkers Matter To Business How will new electric innovations Are you sitting on your company’s What does good management A new approach to emerging Is this the Me, Me, Me www.hillyermckeown.co.uk/hm-magazine shape our future? most valuable assets look like? technology generation?

From Chester Liverpool Liverpool Gorse Stacks House Exchange Station George Street Tithebarn Street Chester CH1 3EQ Liverpool L2 2QP to L.A.

In conversation with Wirral North Wales Sharon Hilditch, MBE No. 1 Hamilton Square Deeside Enterprise Centre Birkenhead Rowleys Drive, Deeside How she’s taking her Wirral CH41 6AU Flintshire CH5 1PP Crystal Clear brand global.

CHESTER | LIVERPOOL | WIRRAL | NORTH WALES ContributorsIn this issue Thank you to the following for their contribution: HM Conversation 04 14 Key Stages in Business Growth Conversations with and How to Get Them Right My Younger Self A guide to getting it right first time Ian Wade looks back at the wisdom he’s gained over the decades Design and Art Direction USP06 Creative, Liverpool Are Trends Electric? 16 How will new electric innovations shape Mind the Age Gap Articles Sharonour future? Hilditch, MBE, Crystal Clear How age diverse is your workforce? Ian Wade, Roberts & Wade Restaurants Limited 08 17 GavinReady Sherratt Steady, MashboTake Off The Long & Winding (Financial) Welcome SteveWhen Barber to promote, Bridging and Financewhen to Solutions hire? Road Alternative ways to fund Shirley09 Anne O’Neil, Deepbridge Chester Artsbusiness Fair growth MarkIntellectual Timperley Property, Cheshire (IP) Phoenix Basketball Club his issue of HM Magazine is my first since 18 LesleyAre you Hooks an Ostrich, Lesley Hooks or a Peacock?Estate Agents being appointed as Group Managing Partner. Are you sitting on your company’s most Make Way for Maverick Thinkers Part of my role is to ensure innovation is at the Davidvaluable Roberts assets?, Polyroof Products Limited A new approach to emerging T technology heart of everything we do and that is behind the Angela10 Wood, ETC Tax makeover of the latest HM Magazine. Nikki7 Stages Edge of, Edge Man(agement) Transport 20 What does good management look like? From Liverpool to L.A. Andy Pimbley, Claremont Farm How Sharon Hilditch MBE is taking Inside you’ll find information to help you and Fiona12 Shaw, Wordscapes her Crystal Clear brand global your business succeed, from exploiting your IP to House of Straw or Brick Advice for planning your future 26 embracing emerging technology and retaining Photography USP Creative Time and Technology Waits talent. But you’ll also find something else. The Chester Arts Fair for No-one stories will continue online; so visit the digital The impacts of technology in the David Harper, artist and presenter development of digital banking edition for regular developments. Cheshire Phoenix Basketball Club

Steve Barber Your feedback is welcome, especially if you’d like us HM Spotlight to include a particular topic next time. Fiona24 Shaw 28 Biggest Challenge 3 Reasons Why Millennials Matter What’s the biggest challenge facing To Business For now, whatever your next step: Make It Happen. businesses today? Is this the Me, Me, Me generation?

HM Magazine is producedHM by Hillyer Life McKeown LLP. Information is correct at the time of printing © Hillyer McKeown 2018. 22 32 Chester is Leading the Way Cheshire Phoenix Lindsey Kidd, The 7th Fair featuring leading UK and What the club did to rise from international artists the ashes Hillyer McKeown Group Managing Partner 31 4 Great Venues for Doing Business Eat, meet and drink

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Getting it right first time

Hiring your first employee Leasing commercial property HM Magazine Once you are ready to hire your first employee, Take professional advice before signing off on take steps to ensure you stay on the right side a set of heads of terms. The small print is crucial of the law. First, remember that you are growing to make sure you are protected and not at a (potentially doubling your workforce if you are tactical disadvantage down the line. For example, working on your own) and about to become an the options offered by a fixed date break clause employer. Regulatory steps include registering compared to a rolling break clause. The former with HMRC and getting up to speed with may offer limited options when transferring Looks at Key Stages legislation on hiring and firing. There is a wealth premises as a new landlord may take advantage of information available at: gov.uk/employing-staff. of your limited timeframe to move. The latter can Also consider speaking to an employment law offer you protection and the flexibility to move expert if you have any questions specific to within an agreed time frame. your business. It will be a good investment in the long term. HM has helped manufacturing companies in particular to negotiate a good deal on new in Business Growth Of course hiring works both ways. Make sure it is premises. When you are ready to expand into clear about how the new role fits into your business, larger premises, you can give notice to move at what changes the new responsibility will bring any point and work to a deadline which suits you. and what you expect from your first employee; Some people choose to negotiate terms expanding your business is also a great opportunity themselves which is fine as long as there is an to share your ambitions with someone else. understanding that once these are signed off, and How to Get Justine Watkinson - Head of Employment Law it is difficult to go back a step and renegotiate. Caroline Jones - Head of Commercial Property Planning to sell your business If you are seeking to exit your business take Handling disputes professional advice as early as you can, before Considering terminating a contract? Stop! Small looking for a buyer and beginning marketing. If the print in commercial contracts, including standard necessary steps are not taken to get the business terms and conditions you may not have digested Them Right. ‘oven ready’, then the price could be adversely fully, frequently trips up business owners. If you affected. Well prepared succession planning terminate a contract in breach of its terms, you takes at least a year and will maximise your return. could find yourself in a time consuming and Preparation includes a legal audit, and making expensive dispute which could lead to lengthy sure compliance and due diligence are covered. litigation. Always seek legal advice first. Spending Contracts should be watertight for employees an hour with a lawyer is an investment in your and suppliers, leases, policies and maintenance business which could save tens of thousands of agreements etc. pounds of legal costs later on. An even better investment is to seek legal advice about contract We advise clients that planning can never start terms, including termination provisions, before early enough; by doing so there will be no entering into new contracts. An experienced ‘skeletons’ to uncover to reduce the sale value of lawyer can help you negotiate favourable terms, or the business, costs can be managed over a longer ensure that your own standard terms apply, ‘future period and be more tax efficient. proofing’ your business for years ahead. Anne Scheland - Head of Corporate Law Fiona Blakeborough - Head of Commercial Litigation

If you would like to ask one of our specialists about any of these topics, please email [email protected]

4 5 HM Conversation HM Conversation ARE TRENDS ELECTRIC? By Fiona Shaw

How will new electric innovations shape our future?

As more manufacturers bring out “It’s perfect for local deliveries, but I’m wary of Use of increasingly-efficient electricity sources – running out of juice,” agrees Andy. “I wouldn’t feel from low energy LED lights to micro-grow food in electric models, the buzz around electric confident taking it outside Merseyside – you can see our cities, or hyperloop’s magnetic levitation and cars is growing. The government / how quickly it drains on the motorway doing 60mph. electric propulsion for high-speed travel – will change I’ve looked online at charging points, but you have our approach to the way we live and work. Energy – automotive partnership Go Ultra Low’s to register; it’s confusing. You can’t just pop to a and how we produce and store it – will be the fuel of garage and plug in, and even the quickest recharge future innovation. calculator showing that 100% electric takes half an hour. But for local trips, or the school cars cost on average 3p per mile to run run, it’s win-win.” As prices rise, reducing consumption and costs are key to planning. But buyer beware, businesses. If – compared to 9p for a diesel, or 12p for Nikki Edge, a director of family logistics company, you’re buying a new car, or planning a new fleet, petrol – makes electric look enticing. Edge Transport based in Deeside comments, “I local looks good for electrics, while long distance drive a Nissan Leaf 2.0 so already appreciate the looks like a longer term challenge. significant benefits of electric vehicles and can envisage a time in the not so distant future where Andy Pimbley is a director of Wirral’s we no longer use diesel heavy goods vehicles. Claremont Farm, and drives a Nissan “We have trialed alternative fuel vehicles and Fiona Shaw is E-NV200 van. registered our interest in Volvo electric heavy the founder of goods vehicles. Accessible EV charge points and Wordscapes, “Nissan got involved with our festival, Farm Feast, infrastructure needs to develop for electric vehicles publisher of and gave me an electric van to try,” he says. “I to be truly viable for commercial use. We will Ethos magazine, literally fell in love. I was a real sceptic beforehand continue to watch the marketplace with interest!” and contributing – but it’s nippy, and there are no emissions. In eco editor to the mode I can see exactly how efficient it is and our While renewable energy remains an issue to be cracked Business Tribune. customers love it – it fits with our zero packaging, reliably and at scale, there’s hope. Holland’s Solar Team zero food miles ethos. And it’s certainly cheaper Eindhoven has combined solar panels with an electric Fiona specialises in writing accessible, than running a diesel van.” car to create the Stella Vie – a solar-powered family car engaging business stories for clients that also supplies energy to the grid. regionally, nationally and internationally, and At a local level, electric vehicles tick all the boxes: work across a range of publishing projects. reliable charging facilities, shorter travel distances Closer to home, smart meters were introduced in www.wordscape.org.uk and cheaper prices. But we’re waiting for the 2012; a way for consumers to ‘take control’ of their national grid to catch up – if we all went electric energy use. In June 2018, a panel of MPs warned tomorrow, it’d likely fall over. about delays to the £11bn roll-out, soaring costs and suggested that the average annual saving was just Different charging operators in different regions £11 – around a third of that touted by the energy also means things are distinctly less convenient once industry. While they increase awareness, the jury’s out you leave the comfort of your private infrastructure. on their impact on costs.

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Your business has reached a Time to hire? For long and short term success, For a new recruit, as part of your recruitment strategy crossroads. To grow, you need new is there a strong case for bringing in a new hire to give it is crucial to maximise the time skills, you need an extra team you an edge over your competitors? For example: and money invested in attracting or member. Do you promote an existing • introducing particular skills or innovation keeping valuable employees who are colleague or do you recruit someone • new knowledge or experience • encouraging a shift in culture the right fit for your business. from outside your business? • strategic change in direction • bringing a fresh and objective perspective. Before assessing the cost and benefits of promoting versus hiring, it is useful to step back and look at External recruitment can be costly in terms of time David Roberts, a Director at Polyroof Products Limited the wider picture in terms of your short and long and money, and not everyone new settles in and says: “We believe in promoting from within. Three term strategy. adapts to a new culture or different systems. This can members of our senior management team have been have a detrimental effect if you have paid recruitment brought up through the ranks which must inspire Time to promote? costs and invested the time in welcoming the new other members of the team. We are fortunate that For an existing employee, would they relish a colleague into the team. Estimates suggest that a this is a fast growing Group incorporating three potential role change or the prospect of acquiring new recruit can take up to two years to get to know a companies and that provides us with the opportunity new skills? Cost out the investment needed for business and reach full productivity, and recruiting and to reward success and commitment. training a team member, and consider providing training middle managers can cost between six and incentives for their loyalty. Loyalty is seen as a nine months of that candidate’s salary. We have recently recruited externally to our senior management team, a rarity for us. Ensuring Sam fitted ( ) significant factor in favour of promoting someone Intellectual Property IP : your business has already invested in, and increases The flip side is that someone new can invigorate a in to the culture of the business was equal if not more staff retention (it is estimated that replacing an business, particularly if the candidate has a broad important to us than his experience and skill set.” employee can cost over £30K). experience of what other businesses have tried, what has worked and what has failed. If it is not feasible to train your existing workforce to Are You an Ostrich or a Peacock? Also, hiring externally can be demoralising for existing facilitate growth, then hiring a temporary contractor employees who might feel overlooked, or under For long and short term success, it is crucial to is another option which can be managed alongside valued when someone is ’parachuted’ into the team maximise the time and money invested in attracting investing in training for current employees. from outside – an established employee might also or keeping valuable employees who are the right fit start looking elsewhere for a job. for your business. Are you sitting on your company’s most Yet, although the UK is ranked higher than the US, Which approach does your company take? US companies have a different attitude towards valuable assets without realising it? commercialisation of IP rights. Generally, US Being IP ignorant or IP passive is risky. companies establish a strategy of recording and Intellectual Property (IP) may be a new It means your valued brands, products and services protecting their IP rights around their key revenue could be exposed and open to a competitor to copy technical development in a product or streams which protects and maximises their revenue. them. At best, this can dilute your brand and adversely Also, they pursue other business opportunities such process, a design, brand name, artistic affect the potential revenue streams and profitability as licensing technology, where strong IP protection of your company. At worst, it can be extremely or literary work, or even a company is available. detrimental to the future viability of your company, for brochure or product catalogue. IP example, if you are alleged or found to be infringing a In the UK, SMEs typically take one of three competitor’s IP. includes trade secrets – anything from approaches to IP. recipes or computer code, to business Taking a proactive approach means: The first two could be said to be like an ostrich with its • establishing a robust strategy for recording and strategies and client lists. If these things head in the sand, often acting when it is too late. SMEs protecting the IP around the key revenue streams in adopting the third approach are more like a peacock; sound familiar, ask yourself ‘are we your company confident and proactive. maximising their true value and how well • maximising profitability and taking commercial are we protecting them? control in the markets in which you operate. 1. IP ignorant – they do not need (or want) to If your profitability relies on creativity and innovation consider IP rights. IP is what distinguishes your company from another; then you really need to take an IP focussed approach, it is often the main driver of revenue and can be one 2. IP passive – they are aware of IP, but do not and consider developing an IP strategy for your key of the main reasons customers buy your products When to promote act unless absolutely necessary. products or services within your budgetary constraints. and services. 3. IP focussed – they plan to protect their IP To focus on your business assets, contact Leslie and when to hire? UK SMEs are amongst the most innovative in the world. rights, avoid competitor’s IP, and create Prichard for a no-obligation discussion about your IP. In July the UK was ranked 4th in the World Intellectual business opportunities around their IP. Email [email protected] or call 0151 666 0749. Property Organization (WIPO) Global Innovation Index 2018, up one place from 2017. The UK took the 4th ranking from the US, which dropped to 6th.

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Poor culture costs the UK economy £23.6bn annually and a third of people quit their job due to the business culture (including the Stages of Man(agement) quality of management).

What does good management look like? Business Matters, April 2018 Recent events and industry leaders provide insight into 7 key areas to consider.

Know5 yourself 3 and know what 6 Focus on 4 motivates others Take the 7 people Delegate lead 7 responsibility 4 pillars Four characters Sniff and Scurry (mice), of management The traditional administrative role of human Hem and Haw (little people) feature Effective leadership is not restricted resources is changing rapidly. The future in the book ‘Who moved my cheese?’ to the boardroom. Strong decision- of HR involves shifting from enforcing When business owners and upper by Spencer Johnson. The allegory making, effective action, focus and 1 processes to facilitating business growth management empower their staff, the describes how each character reacts to determination were qualities Andy Take risks and improvement. HR departments need full potential of a workforce can be change in circumstance with differing DeLooze from Baristas Coffee 1. Management – organising to contribute to strategic planning and realised. Colleagues ‘taking responsibility’ degrees of success, in this case when demonstrated to take on ‘the big boys’. and conceptualising plans to understand the impact fast-paced market was one theme expressed strongly on the cheese in their maze is moved. This He described how playing the long game achieve objectives. changes can have on various strands of the the day; one way management can is a timeless classic covering different succeeded despite being opposite a business. achieve this is by relinquishing control methods of management and describes Costa Coffee chain shop. 2. Command - improving efficiency 2 motivations which can also apply to life through well devised ideas. and encouraging people to make their Ask why Softer themes such as culture, own decisions. decisions. The characters represent four Similarly, Sim Goldblum from “I learned to always take on things 3. Control - providing structure to engagement, and achieving work-life personality types: MaxiPotenti explained how by focussing I’d never done before. Growth improve efficiency. balance are essential for retaining good Regular communication reinforcing on what he is best at, having the and comfort do not coexist. If I sit talent. By 2020 it is estimated that the strategy and vision helps people • Sniff readily embraces change confidence in the quality of this product 4. Leadership - covering interpersonal here and close my eyes and say, 50% of the workforce will be made up understand their place in the business, • Scurry jumps into action and delivering a superb service helped aspects such as having vision and ‘When did I learn the most in my and how they can contribute to its • Hem is frightened of change and is him build his business; he recommended Simon Sinek discusses what he terms of millennials, and given the shortage boosting morale. life, in my career?’ It’ll always be success. Once people know why they uncertain of what it might bring stepping out and rising to the challenge. the world’s simplest idea: The Golden of particular skills it is becoming ever when I took a risk. It’s when I think are doing what they are doing and how • Haw is adaptable and learns that Circle. In this classic TED Talk video he more urgent for businesses to address Being centred, balanced, transparent, I learned the most.” their input assists the business to achieve change can be for the better. Management vs Leadership Skills for Team uses the three themes of Why, How, keeping staff. ethical, empathetic, trustworthy… its goals, there is a stronger sense of Success event, University of Chester Ginni Rometty, Chair, President, What to explain why some organisations the tick list of ideal good management collective ownership. The parable explores underlying drivers Business Advisory Council and CEO of IBM and people are able to inspire more The conclusion was that if your business qualities goes on. Good management behind decision making and asks the than others – essentially they know why does not already have strategies in place includes ‘walking the walk’ when the These self-realisation methods are reader with which character do you they do what they do. What made the to adapt to this shift, it needs to start going gets tough and celebrating proven to have a positive effect on the most identify? Wright brothers take flight ahead of preparing now. Without an engaged great teamwork confidence of a workforce, encouraging ‘Who moved my cheese?’ Langley? Why did people follow Martin workforce, a business is likely to see its everyone to head in the same direction: Ebury Publishing Luther King? What explains the success plans for growth curbed. facilitating business growth. of Apple Computers? They each have an Insight from the Hillyer McKeown and immovable belief system. JVP Group event: The Future of HR HM Growth event: Scale Up: make your staff bulletproof Search for the topic to understand why unlocking ‘why’ is an essential lesson Interested in management events? to learn Contact: [email protected]

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ome Sweet Home For those clients who have businesses, or have If you are a home owner you may remember that received an inheritance, assets or money then can be Hfeeling of butterflies in your stomach when you ring fenced to avoid the struggle to untangle who owns bought your first house. Depending on your circumstances what if anything changes. Assets such as property can this might have been a mix of excitement, uncertainty, and also be factored in. Whatever situation you are in, in ouse of short, forward planning is the best advice to build a even fear of the commitment! solid future together. Over time you may have bought and sold several properties and appreciated that the experience can ooking after your loved ones vary wildly. If someone says to you, would you like to protect the things you own and choose who might inherit straw In our experience of buying and selling houses the L those things you value most, your answer is likely to be: process can increase in complexity as the sale or yes of course! Yet around 60% of adults in the UK do not purchase progresses. Choose a conveyancer who has the have a will and depending on their circumstances, if they knowledge to answer your questions, solve any complex die their assets do not always go where they would want issues which can crop up unexpectedly and be available them to. when you need them to make sure your transaction or is handled smoothly and efficiently. This can be the brick Lifetime planning difference between butterflies of excitement and those of uncertainty! Talking about making a will or Power of Attorney can be very difficult and our team encourages people to avoid amily matters putting off this conversation until something happens Planning Your Future Everyone’s situation is different and when people – including a change in health and well being which Ffirst come to us for family advice we sit down to might mean realtives are suddenly faced with paying for talk it through. We encourage them to think ahead and care (which can be planned for in advance). Again, this Today, ‘family’ does not necessarily mean the traditional consider what is reasonable; being very aware that it can difficult life change can seem too far away for many to be strange for couples who are deeply in love to consider, be considering now, yet as the UK population ages, it is husband, wife, 2.2 children. Changes in society and the impact for example, what would happen if their relationship did becoming a necessary conversation to have. not work out in the long term. of an ageing UK population means planning is important. Here is Important lifetime planning allows you to decide in your For couples living together will how things are divided up, making sure what you advice for building a solid foundation to better weather storms in life. value goes where you want it to. Also, without a will when If your are living together we recommend setting up a close relative dies, people can find their lives turned a co-habitation agreement because regardless of how upside down and during an already difficult time, families long you have been together, the law sees you as can end up with unnecessarily high legal costs, particularly individuals. The agreement helps you set out who pays if there is a disagreement. for what including the expense of running a home. If there is a significant change in circumstances such as having a Writing a will puts you in control and we recommend that baby, then we recommend reviewing the agreement. you also consider writing a Power of Attorney; you can appoint one or more people to manage your affairs if you Marriage or civil partnerships are suddenly unable to look after yourself. If you are planning to get married or enter into a civil partnership, we may ask you to think about a pre-nuptial Lifetime planning is more affordable than people think. agreement. Again, this involves setting out how things are Clients often mention that investing a few hundred shared. Generally you keep whatever you bring into pounds is good value for giving them peace of mind, a marriage, and you then agree how to split what you have preventing unforseen circumstances later on. accumulated during your time together in the unfortunate Whatever your circumstances, future planning can take event that you separate. If nothing is in place before they away uncertainties in life and put you in a better position tie the knot, couples can draw up a post-nuptial agreement to face storms head on. outlining what both parties agree should happen after their relationship break down. To talk to one of our experts about any of these subjects, please email [email protected]

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As a business owner making the dream become reality is hard enough. As the business matures, keeping pace with Today I can reflect on having a strong and change is the difference between success and failure. HM Magazine asked Ian Wade loyal management team of talented people to look back and share the wisdom he’s who now have been with me a long time gained over the decades. and make my life easier. My 20s A decade of boundless energy! I worked hard and long and if I could, I would have harnessed that energy. I stretched myself financially and Conversations borrowed what I could to make sure things got One part I struggled with was delegating. done in the right way and at the right time. I was Looking back I would reassure myself that other also aware of the consequences of making rash business owners may also find this hard and I now decisions, for example, when assessing the risk understand that it is a key lesson to learn while of borrowing. growing a business. Also, I realised how important it was to build good relationships with banks, With My First impressions are massive. I encouraged suppliers, customers and of course, my staff. feedback from customers and went the extra mile to make sure I was attracting repeat business. Competition is high among restaurants and bars and when you are the new kid on the Being a great listener. I sought Younger Self block, most people will give you one try, if it’s not other people’s advice including a success they probably won’t come back. And possibly never! from friends, family, and Lawence Campbell (L), Manager Ring’O’Bells, Christleton with Ian Wade (R), Director at Roberts & Wade Being a great listener. I sought other people’s professionals. People are very by Ian, aged 48¼ advice including from friends, family, and important to me so I chose the strengths and can let them do their job (see the professionals. People are very important to me point above - this has made me a much better so I chose the right suppliers to work with. If a right suppliers to work with. delegator). I feel more confident in myself and the relationship feels right then it is not always about business compared to the earlier years and my price such as when I was selecting the right site to success means I can project where I want to be in expand in to, which included a lot of research and My 40s another 10 years and plan how to get there. due diligence. Making time to reflect and celebrate. Having Ian Wade, is a Director of the Ring O’ Bells and My 30s built up a successful business I took an overview Roberts & Wade Restaurants which currently run of where I was in life. I was proud of building up a the following sites and are looking to expand in What have I learned? I reflected on what have good reputation so, as with any business which has the next two years: I achieved in the first part of my business life. reached a more mature phase, decisions I made at I asked myself what went right and why, and if this point were analysed even more to ensure quality www.ringobellschester.co.uk things went wrong how should I have dealt with it. and consistency was maintained. I became more www.urbano32chester.co.uk cautious about risk taking as I became older as I had www.burgershed41chester.co.uk I knew that having a consistent product was more to lose, both professionally and personally. important so I used my knowledge as the foundation for each new site as my estate grew. Today I can reflect on having a strong and loyal Customers need to see you can deliver on your management team of talented people who now promises and still maintain your brand quality. have been with me a long time and make my life When they visited any of our sites they had an easier. Over time I have come to appreciate their expectation which we had to live up to.

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Supply and demand are the push and Some of the funding options include: pull driving market forces. Recently Micro loans suit start-ups and small businesses MIND THE AGE GAP there has been an explosion in requiring around £10K to £15K, and are usually to THE be repaid within five years. alternative ways to fund businesses looking to grow as strict criteria set Angel networks are ideal for early stages of by traditional lenders cannot always business growth and often include highly successful ‘business angels’ who use their own satisfy demand. Below are some funds to acquire shares in new companies which LONG of the options available. they believe could be lucrative. Research suggests that business funding for Crowdfunding has exploded in recent years to offer & entrepreneurs lending opportunities. By pitching British small to medium sized businesses (SMEs) from alternative finance firms tops £15bn per on reward-based crowdfunding websites, multiple year. Before looking to source long-term capital investors can invest to contribute to the final total. investment it is crucial to ask: WINDING Private equity investors often support key stages of 1. Is now the right time to invest? business growth such as developing a new product 2. What is the risk associated with the or expanding into a new market. In some situations specific need? a deal might result in a management buy-out. 3. How long and realistic is the payback period? (FINANCIAL) Public equity covers floating a business on the public stock market, offering shares in exchange Increasingly SMEs are seeking different funding for investment which (if over £5m) requires by Winding down Barclays has recognised that apprenticeships can sources, designed to meet a specific need at a How age diverse is your workforce? Building law a full prospectus compliant with the EU work for any age bringing depth and breadth to particular time as the business grows. Deciding a career 20 years ago appeared more linear Prospectus Directive. People are living longer resulting in an ageing the workforce. which route is suitable depends on the strategic than it does today. For some it looked like UK workforce. In February 2017 Government plan. For example invoice financing (or single Asset finance can be secured for specific appointed Andy Briggs, CEO of Aviva Life UK, To qualify for an apprenticeship, you must be over this: school, further education (optional), gap invoice finance) might suit companies with 60 equipment or machinery to help a business reach outlined an initiative to encourage UK employers 16, living in England, obtain 5 GCSEs and not in to 90 payment days which are expected to pay the next stage of growth, spreading the payment year (for the lucky ones), then a job for life, to increase the number of staff aged 50 to 70 full-time education. for stock up front. Mixing the source of funding in instalments over the lifetime of the lease. perhaps working for a couple of employers. years old to one million by 2022. By 2022, 14.5 can lower the risk but is to be balanced with million more jobs will be created but only 7 million ROAD reviewing progress and meeting conditions set Other funding options are available depending Today working life can be more convoluted. younger workers will enter the workforce. Aside by some types of finance. on the level of finance and specific situation. from the target of addressing the projected To achieve this ambitious This article touches upon why this change is Consider mixing and matching funding options shortage of 7.5 million workers, he stated: important to your business. target, we need age-friendly to give you flexibility. And if one route to funding is closed, keep going and pursue an alternative! “If the employment rate of people aged 50 – 64 Starting out matched that of those aged 35 – 49, it would add workplaces, which allow For some school leavers, stepping on to the first more than 5% to UK GDP, or £88 billion. rung of the career ladder can be achieved via an people to sustain productive Research suggests that business funding for apprenticeship which offers a viable alternative to “To achieve this ambitious target, we need age- going to university. Myths about apprenticeships friendly workplaces, which allow people to sustain and healthy working lives British small to medium sized businesses include the following: productive and healthy working lives for longer. Older workers should expect to be treated fairly, for longer. Myth 1 with opportunities for development.” (SMEs) from alternative finance firms tops Apprenticeships are only to learn a trade. Varied sectors and professional services are keen But wait, shouldn’t the focus be on attracting £15bn per year. to bring in fresh ideas so are taking on apprentices, younger people to bring new ideas into the viewing them as a long term investment. business? This is part of the story. By recruiting Myth 2 and retraining older workers businesses can Apprenticeships offer low skilled work for non- also address the skills gap and retain knowledge, academics which will result in poor opportunities. experience and expertise. Apprentices can gain practical skills within a Do you want to discuss your funding options? structured training framework, earn while they Barclays Bank was one of the first in the UK to Contact us at: [email protected] learn, and skip the student debt. support the new government scheme: Business Champion for Older Workers, introducing Barclays Bolder Apprentice and Welcome Back programme.

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“Digital and creative professionals are by nature “It’s good to know the budget upfront,” adds Gavin. Enter again the maverick thinkers maverick thinkers and professional service teams could “Not because we want to spend every penny, but Professional service clients could leverage the be more open to bringing us in as consultants and because we want to know our limitations. With expertise of trusted digital and technology agencies Make Way for thinkers rather than just ‘doers’. ambitions to create the very best solutions for on a long-term basis through investment into research clients and without a budget we risk setting and development. We can take a problem, look at it with external detachment unachievable expectations by shooting for the stars and use our technical knowledge to identify a solution that with our recommendations.” “Retaining a digital specialist to keep their eye on could completely revolutionise your business.” the technological horizon for your sector will allow Right people, right time opportunities to be spotted early and R&D projects to Other persistent pitfalls in the briefing process include Investing in relationships from the start is not be launched,” says Gavin. “Not every idea will be viable not specifying the preferred format for a response, not just about what is said – the participants of the or a ‘winner’. There will be some failure and firms should Maverick Thinkers providing enough detail and not revealing the budget. conversation matter as well. At a recent ‘Sector accept this as part of the process, because the success Sync’ panel event hosted by Creative Kitchen and will most likely deliver such return on investment that Gavin Sherratt, Managing Director of software development consultancy Mashbo, Professional Liverpool, many professional sector any ‘losses’ will be recouped.” on why shaking up the professional service sector’s relationships with its digital attendees admitted taking the ‘spray and pray’ approach to finding the right agency to take on a suppliers and taking a new approach to emerging technology could revolutionise digital project and putting briefs out to immediate networks and on company websites, in the hope that thousands of businesses. the right supplier would find them. The best results we have

It’s an approach that is time consuming, achieved are with clients counterproductive and rarely results in a business Technology is changing at a rapid pace and showing “However, the benefits of new technology could easily finding the right agency for the job. The amount of where the conversation no signs of abating – welcome to the ‘Fourth be harnessed if professionals simply review and rethink submissions can create an unmanageable workload Industrial Revolution’ (or 4IR). The 4IR or ‘Industry their relationships and traditional ways of working with and the quality can vary. started well before a brief 4.0’ is the world that all businesses are operating their digital suppliers and creative agencies.” in today. It is the current environment in which Gavin says: “It’s far more effective for client and agency had been issued. emerging and disruptive technologies such as Reworking the briefing process if research has been done to create a shortlist. If firms have selected a limited number of agencies with a Virtual Reality (VR) and Augmented Reality (AR), In many cases, the start of that relationship comes demonstrable history of doing similar work and have Automation and Artificial Intelligence (AI) are with the brief for a new project from a firm to an had initial conversations with them before issuing the changing the way we live and work. existing or potentially new supplier. Typically this brief, then the whole process runs more smoothly.” It was investing in R&D, both on client and agency side, will be a document outlining the background In 2017, The Law Society predicted that automation which lead to the creation of PropertyCloud, a joint to the business, the scope of the project, Ensuring you’re speaking to the right people during the will replace 67,000 legal services jobs within the venture between Mashbo and its client Rooms4U. The objectives and deliverables. pitch process is equally important too, particularly where next generation. A glaring statistic that strikes fear PropTech platform, which automates the entire student there is limited technical knowledge in-house. Rather lettings process and is now commercially available into the heart of some – yet unnecessarily so. The However, with technology changing than being sold a dream by a stunning sales pitch, firms to letting agents and landlords, began life as an R&D adoption of new technologies actually represents a so rapidly should this still be should invite key stakeholders, such as lead developers project borne out of a standard client brief. significant opportunity for the legal sector – and other considered best practice and and project managers, in to pitch. professional services – with forecasts suggesting should we assume the solution Communication, respect and understanding that ‘LawTech’ will double the growth of a firm’s we think we want is definitely Gavin says: “Firms certainly shouldn’t be scared to insist productivity from 1.2% to 2.4% within 10 years. the right one? on having the people who will be delivering the project Success of these new approaches, however, will in the pitch. The presence of their technical knowledge only come when underpinned by mutual respect, Gavin continues: “The best Gavin says: “Fear of new and emerging technologies will reduce the risk of miscommunication and the understanding and continued communication. results we have achieved in the professional services sector is twofold. One is a setting of impossible expectations.” The professional and creative sectors are two very fear of being replaced by machines, the other is fear are with clients where the different creatures, with different cultures and of being unable to keep pace with change and focus conversation started well Invest in R&D different languages. on the most beneficial area. before a brief had been issued. In this new environment and time of great Both need to adapt to work more closely as partners “In instances like this, digital technological change, it is also time to think outside rather than distinct entities. and creative agencies can the usual parameters within which digital and “Our most successful client relationships are the ones Digital and creative professionals learn more about the culture creative agencies are engaged. of the company, organisational where we have regular, open dialogue and we are Despite a client side trend away from long-term fit and the actual business treated as trusted advisers and an extension of the are by nature maverick thinkers contracts and a move towards project work, there issue that needs to be solved in-house team,” says Gavin. “There is equal respect for will always be a need for digital experts to deliver and professional service teams or objective that needs to the level of skill and professionalism on both sides of defined work; who in your company has their eye on be met. the relationship and that’s what really makes it work – could be more open to bringing the future? communication, respect and understanding.” us in as consultants and thinkers As large firms in the professional service sector Search for Professional Liverpool Sector Sync events: rather than just ‘doers’. (predominantly those based in the south) are investing in research and development projects that explore the www.professionaliverpool.com/events uses of new and emerging technology, smaller firms www.mashbo.com/futureproofing across the UK are missing out on transformational opportunities because they simply do not have the luxury of time or the relevant skills in-house.

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HM Magazine asked Sharon Hilditch MBE, Q4 Did you ever think of giving up? Q8 How much of your personality is in Crystal Clear? from Crystal Clear, the challenges of building a No, at no point did I feel it would fail. I believe in I am Crystal Clear and I live and breathe the brand. positive thought and visualisation: if you see it, it We’re not faceless and I would like us to be known brand in Liverpool then going global. is there. We have taken risks, and aside from the and recognised for innovation. small loan we have funded everything. Which is not Q1 What did you believe launching Crystal Clear in necessarily the right way as it is usual to take on debt. 1995 could achieve in the first year? Q9 At different stages, have you ever had to shift As a woman in business, I have also managed my your mind set? My goal was to stay trading as most businesses fail personal life. My children have grown up so now is the I think business takes you as you have to react. I don’t in the first 2 to 3 years. time to get funding for the next level: buy out. The agree with banks asking for a five year plan as markets innovation behind Crystal Clear is mine and my ideal job can change; people’s perceptions and confidence can Q2 What were your biggest obstacles? would be to continue R&D with the new buyer. affect spending. We came through a tough recession Cash. Cash is king; every business needs cash flow. when banks were pulling funding and had to change our Q5 Was there a point when you thought ‘my Launching 24 years ago, finance meant going to the bank thinking. We poured everything in financially, built up business is succeeding’? with a business plan. Visiting a male bank manager with a skincare, and held firm! skincare plan, well, he looked at me as if I had 10 heads! He I don’t think in business you ever feel that. It depends could not grasp people spending that much money on it. whether you believe in your own PR; never believe Q10 What are you personally striving for? I went to Rose Davis at MSIF who got it right away your own PR! People do, but it could be a mistake. and a small loan was agreed. We have recently launched our new Brand “Quartz Q6 When did you think of taking your brand global? Spa” to complement our existing Crystal Clear Q3 Had you always had an interest in beauty? treatment and skincare products and I’m proud I am proud of our heritage and have been questioned to say that Liverpool is now home to the first ever I come from that background and liked skin health. I why my skincare was not made in Paris or London. It used Spa brand in the world to use a crystal in each spa worked with a dermatologist in Beverley Hills and in to be an issue, now Liverpool city is trendy. My dream is product. Quartz Spa is a innovative spa brand that to ensure our skincare range becomes synonymous with Italy discovered dermabrasion with crystals. I came offers ritualistic spa treatments along with a fabulous everyone, any age. You cannot do this just in the UK, it has back with a new vision for Crystal Clear involving range of retail spa products and candles. progressive treatment which removed post-op to be global. We’re relaunching with new spa products, a problems. We worked with Liverpool University and website and a campaign ‘Live the life you’re in’. developed the first micro dermabrasion system Discover more about the brand at Q7 How did you manage work life balance? aimed at the beauty market. www.hillyermckeown.co.uk/hm-magazine It was a nightmare and I lived on adrenaline! I never www.crystalclear.co.uk When the Daily Mail asked ‘Has Madonna had a socialised at the weekends as I felt guilty leaving the kids face lift, or has she had Crystal Clear?’ we were as I worked such long hours. Proud to say I never missed a parents evening or sports day. catapulted to the next stage.

20 21 HM Life HM Life

A True Work of Art: Chester is Leading the Way

The 7th Chester Arts Fair (CAF) featured a Charity Art Auction hosted by BBC’s antiques and art expert David Harper, raising money for The Countess Charity with a focus on their ‘Memory Lane’ hospital project.

This project aims to enhance the CAF is a leading Fair for artists and art lovers. This gives students the opportunity to showcase their The Visual Art Open (VAO) finalist show will work in front of leading industry professionals with environment on wards 50/51 that return for the second year running exhibiting award ceremonies over the weekend. specialise in care for the elderly. It will artwork from around the world including provide an area to walk in – memory America, Syria, South Africa, France, Poland Additionally, CAF will be holding a new exhibit and the UK. The VAO is a platform for emerging for 2018 about our environment. It will feature lane – that will be stimulating for artists to present their originality to a wider contemporary art, talks and workshops about patients, and include a garden. audience; all of which the Fair is proud and our shifting landscapes and environmental delighted to support. sustainability, as a response to the greater public and political discussion brought about by the Throughout the weekend there will also be BBC Blue Planet documentaries. exhibits from schools across the NW taking part in the Art in Education programme. www.chesterartsfair.co.uk

“Now in our seventh successive year, 2018 looks set to be an exciting Fair with over 100 artists showcasing more than 3,000 pieces of art. Visitors can view rare investment art from leading global artists including Damien Hurst, David Harper, and Marc Quinn.” David Harper, artist and BBC antiques expert Shirley Ann O’Neil, Fair Director.

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Steve Harvey Chairman of HM Group Angela Wood MD, ETC Tax

Business owners making the time to really step back from their Getting to grips with the ever increasing compliance and business to look at their overall strategy. Running a business regulatory environment in which we all operate. I find this is the is turbo-charged with so many plates spinning at once that it biggest challenge on a day to day basis, especially in the context is often seen as a luxury for owners, founders or CEOs to set of small or owner managed businesses (OMBs). This applies from aside the time needed for detailed planning. Yet it is essential. a personal point of view of our own business but also in the All too often participants in our War Room sessions struggle context of the clients we act for. BIGGEST to provide clear and definitive strategic plans. Running a tax business, we are already fully aware of the constant All of them appreciate the team at HM taking an objective and often demanding changes to tax legislation, which can be and fresh look, scrutinising their business, and investing time in a minefield for many business owners; it can be all consuming developing a solid strategy designed to help them succeed. The when you combine that with other updates including: identificwation of personal goals and ability to align them with • GDPR business goals, the development of a better business culture • income reporting and marketing are topics that regularly challenge us within a • Companies House filing requirements three hour session. It is satisfying to help participants take away • updates to health and safety and HR legislation. clear and definitive targets, allowing them to make significant strides forward from what was often a position of inertia. After nearly making what could have been costly mistakes, CHAL- I can conclude that there is no substitute for seeking out experts in their fields, whether they are lawyers, HR advisers, accountants LENGE or tax advisers. Lesley Hooks Director, Lesley Hooks Estate Agents David Milton Head of HM Growth

Research suggests that after 1 year My motto is provide a first class service as the saying rings true that The relentless distraction of the ‘always on’ expectation of doing cheap and good service don’t go together! Running any business business today. As a business growth consultant I come across of trading around 90% of businesses not only takes grit and determination but a steely resolve too. diverse and complex organisations which can overwhelm people with information overload and updates minute by minute, 24/7. Running an estate agent in these challenging times is particularly How many of us are checking emails at home, for example? survive, but after 5 years the figure drops difficult. With the introduction of online agents and their low fees, their aim was to take over the market and change the face of One recommendation I make is for people to understand what is to around 40%. HM Magazine asks: ‘traditional agents’. Many agents went into panic mode - their motto within their control and what is not. Then I ask them to break it down being ‘if you can’t beat them, then join them’. What happened next again into what is of concern now. People choose how to approach was a free fall in high street fees with agents undercutting each this differently and it also depends on the size of the organisation: What is the biggest challenge facing other to win the business. But where do you go when you reach the smaller companies tend to be more process driven. The result we bottom? High street agents have ever increasing costs so matching are trying to achieve is a feeling of being more in control, and less businesses today? online agent fees was simply not financially viable. I resolved to hold bombarded. This focus helps people to shift from ‘get stuff done’ my nerve, our fee level and maintain our first class service. We have into ‘get the right stuff done’. come out the other side, stronger and more profitable.

24 25 HM Conversation HM Conversation

The disruption to current retail banks will Time and predominantly be in diminishing their physical footprint but extending their geographical reach Technology through digital technologies Waits for Your second financial brain How realistic is this financial scenario? The transaction is complete. Next, your Smart Bot The technologies illustrated are incremental Personal Finance Adviser appears. On the basis of developments of digital banking today. By 2025, big data and deep learning capability of quantum millennials will make up 72% of the global workforce No-one computing learning your personal behaviours (Accenture research, 2017); their aspirations and through previous account history, algorithmic attitudes will focus on platform and applications rather By Steve Barber personality, and current affordability, it asks you if than products. This sea change is expected to lead to you would like to make a further deposit as now is the increasing prevalence and acceleration of smart good time to invest. Your stocks are traded with a technology – reshaping the way to do business. Robo Adviser at little cost. The disruption to current retail banks will predominantly be in diminishing their physical You have a ‘Thin File’ credit history, but would like to footprint but extending their geographical reach It’s 2026. You have given permission for the arrange a business loan. A Smart Bot Loan Adviser through digital technologies, alongside a reduction in Steve Barber bank to access your profile which is checked appears. Through behavioural analytics of the ‘big data’ headcount. Using data intelligently is already providing shared by your device, your credit risk can be evaluated customer insights – predicted to be a focal point Is this financial technology fact or fiction? annually. Passwords are archaic. Your through the use of profiling models to underwrite the for differentiation. This intelligence, when applied The majority are in development, but this brave loan request. Your loan request is accepted in moments correctly, will add value for customers by offering a new interconnected world is already happening in device syncs with your smart eyeglasses and and funds are transferred to you immediately. truly personalised experience. For financial centres, other industries. technology has the capacity to increase revenue via a holographic virtual assistant appears. The The bot offers other personalised services. access to internal and external Big Data and AI. • Biometric identification: visual ID recognition is used last time you dealt with a human at your It explains that it will use your previous spending data by devices such as the iPhone X, for security via to predict the best time for you to save (and how The technologies are becoming a reality because of finger printing and voice recognition. bank was when the final local branch closed much you can afford to put aside). It will transfer the following: a small amount to your savings account when, • Blockchain technology: has been adopted to track five years ago, but you are comfortable with according to the algorithm, you will miss it least, and • It is relatively inexpensive to apply technology to supply chains such as shipping, and British Airways sends you a message to ask if you are happy about it. current friction points. used the technology to manage flight data. the security of your money because of the If you say no, the money is instantly returned to your • Technology start-ups can grow very quickly through easy • Virtual assistant: well-known examples include main account. This way, it explains, we can develop access to data and strategic partnership opportunities. extent of cryptography in your identity. better saving habits, and remove the most difficult Siri, Cortana, Alexa and Google. The race is on part of the savings equation – ourselves. You agree. • There are many more opportunities to access growth to perfect a truly human-like hVA capital today than historically. (holographic virtual assistant). You would like to transfer funds to another country, It says that the bank has noticed that you have been • Smart bot: Google has developed a robot assistant and you advise the Artificial Intelligence (AI) powered using your mobile wallet a lot and asks: with Christmas It is suggested that by 2025-2030, a market economy using Google. Smart Bot Holographic Assistant. It feels like you are coming, would you like to look at offers we have could readily exist without banks of the traditional speaking to a real person and your voice is constantly prepared for you? In moments you are skimming kind (PWC, 2017 - The Future Shape of Banking). • Duplex technology, the most human bot to date. authenticated and your face scanned for security selected brands personally matched to your taste. You The report suggests barriers to entry for technology Companies are using AI machine learning to better purposes. A nod or shake motion detector enables select several and your device receives the codes. The driven non-banks to provide formerly ‘core’ banking understand and respond to their customers. you to carry out most operations. bot adds: just so that you don’t go over budget this services continues to decline, and today’s banking year, would you like me to limit your spending during business model will be increasingly intermediated. Author: Steve Barber, Managing Director of Bridging All data is owned by you the customer, and can be Christmas to the same level as 2026? You agree. Finance Solutions. Steve is an Alumni of Oxford To survive, businesses must remain flexible and provided to all other institutions via open Application It signs off with a reminder that it will contact you next University Fintech Programme and holds an MBA from respond to the accelerating pace of change, driven Programme Interfaces (APIs) in moments. The funds month for your annual review. Henley Management School. by their customers’ expectations for convenience and are transferred instantly because of advances in You experience has been positive, convenient and appetite for new technology. blockchain technology and settlement. www.bridgingfinance-solutions.co.uk thorough. You can instantly switch providers and trust, integrity and security of your bank will always remain important to you.

26 27 HM Spotlight HM Spotlight

Three Reasons Why Millennials Matter To Business

For some, the M in millennial might also stand for the Me, Me, Me generation. “I feel interactions have changed,” comments Bill Pearson from HM Stereotyping millennials assumes that Growth. “The expectation of around 13.8 million people can be neatly instant results is often in conflict pigeon-holed and treated in a similar way. with the speed at which a business While this might be convenient, Deloitte’s 2018 Millennial Survey shows that there can respond. While this can create are many complex motivations for this frustration, I believe millennials group, and to ignore what is important can help businesses improve their to millennials at work could potentially technology and communications result in businesses rapidly becoming both to leap forward.” uncompetitive and less relevant.

Millennials were born between the early 1980s to the end of 1994, reaching adulthood in a time of austerity and massive political and environmental change. The work place which nurtured Generation X might have been fine then, but building a culture to suit Generation Y, millennials, is needed now. Here are three areas businesses can consider to attract and keep millennial employees.

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1. Live to work, 2. Technology is 3. Why should not work to live not everything business change 4 great Many millennial employees ‘work to live’, unlike A ‘digital native’, ‘tech savvy’ or ‘good at social for millennials? baby boomers who were thought to ‘live to media’ are phrases often used to describe work’. The 2018 research mentions that 43% millennials. But for this age group it is simply Millennials are now reaching managerial positions those surveyed plan to leave their current how life is and always has been. While there so there is some urgency for businesses to adapt job within two years. While they may not be is a tendency to communicate through new venues for to the shift which this new age group is bringing. seeking a job for life there are indications that technology, this group also value social Having a working culture which acts as a magnet millennials may be more willing to stay with an interactions which can be satisfied by receiving for millennials can reduce staff turnover, and fill employer that is ethical, responsible and invests regular feedback in the work place instead of the the skills gap which will be increasingly necessary in developing its employees. It is no surprise more traditional annual appraisal. to embrace emerging technology. Reasons why that, as this age group has probably witnessed doing adapting to the millennial mind-set is good for workers being made redundant or experienced So what could your business do differently? business include: traditional working practices which under-valued For example, replacing formal sit-downs with colleagues, they might be seeking investment informal chats over a coffee, or encouraging Achieving a competitive advantage. in personal development and a clear path for inter-generational sessions so younger people Providing a desirable place to work to attract progression. How can your business respond to can learn from older colleagues, not only about and keep the best talent. business this shift in expectations? working practices but also about face to face Encouraging innovation. communication skills. Encouraging talented millennials to stay can be Age groups before millennials such as generation Liverpool North Wales achieved by focussing on: X and the baby boomers could learn from Fazenda, Horton House, Exchange Flags, Dylan’s Menai Bridge, St. George’s Road, Development – training, variety and progression. millennials to push businesses forward. Mary Portas Liverpool L2 3PG Menai Bridge, Anglesey LL59 5EY commented in the Telegraph that she has reshaped Culture – diversity, ethics and inclusion. her retail company in line with millennial thinking. T: 0151 659 1183 T: 01248 716714 This includes allowing management and the board www.fazenda.co.uk/menu www.dylansrestaurant.co.uk/locations/menai-bridge Flexibility – relaxing the 9 to 5 hours with options to ‘take as much holiday as they like, when they for working outside the office. like, set their own hours and take open-ended This is Brazilian dining at its best, bursting with flavour Few places can boast such a view across the Menai Straits maternity leave’. and atmosphere. Fazenda offers a flexible, contemporary and Telford Bridge on the stunning North Wales coast. Wellbeing – valuing and protecting work/ and energetic space for meeting and greeting clients or This was the first Dylan’s to open and it is not hard to see life balance. Keeping pace with the rapid change impacting for holding small corporate events in private dining rooms. why the venture worked out so well. The nautical theme suits the surroundings, the atmosphere is welcoming, on the work place today is essential to thrive. The service is excellent and the traditional cooking is mixed Communication – regular feedback and Responding to new technology, the millennial and the kitchen delivers mouthwatering local produce with an authentic Brazilian gaúcho experience. Unique including seafood, meats and fresh breads. interaction to help with personal development. mind-set, and the values each individual respects to the dining experience is the card system to indicate is an increasingly pressing concern for businesses ‘service’ and ‘resting’ periods which can help to manage The kitchen is open from lunch but ring ahead out of with ambitions to grow. the pace. season to check it is open. Chester Wirral The Brasserie, The Grosvenor Hotel, Eastgate Street, The Oxton Bar & Kitchen, Oxton Village, This article was inspired by feedback from a joint Chester CH1 1LT Wirral CH43 5TQ Hillyer McKeown and JVP Group event. If you have T: (0)1244 324024 T: 0151 651 2535 “Life is like the monkey bars: any questions about your workforce, please email Justine at [email protected] for www.chestergrosvenor.com/dining/chester-brasserie www.oxtonbar.co.uk you have to let go to move forward. a free initial conversation. A favourite for, well, everything! The 5* hotel boasts If we were to say ‘The Oxton’ goes back to basics, by numerous awards including the world’s best classic hotel this we mean it has fabulous personalised service, Once you make the decision to leap Further reading in 2017. The Brasserie has recently been refurbuished and fresh food and drinks. The family run venue sources Search for Deloitte Millennial Survey 2018 is an outstanding place to meet, offering a superb service local ingredients which are simply prepared, delicious into entrepreneurship, be sure to and relaxed yet formal atmosphere. and well presented. The drinks menu is a choice of classics mixed with more individual choices loosen your grasp on old concepts so The Champagne bar provides contemporary dining and an including proudly supporting independents such impressive array of drinks. Casual dining is available from as local micro brewery cask ales. 11am and booking is recommended at the restaurant. you can swing your way to new ones.” The Oxton is open from 12 noon, and is right in the heart of a bustling community. Leah Busque, TaskRabbit

30 31 HM Life HM Life

WHAT CHESHIRE PHOENIX Third time lucky is the saying, but the team leading Cheshire Phoenix know that dogged DIDdetermination TO has also RISE turned the fortunes FROM of the team’s third THE franchise around. ASHES

Starting small 2012: The sponsorship deal with Big Storage ended. start of each season, in the hope that the A different sponsor was secured but the optimistic team being assembled has the chemistry to : The journey began with the Chester Jets 1988 mood was short lived. In November 2012, the club achieve success,” says James Brice, the club’s playing in the British Basketball League (BBL), in the was plunged into turmoil when the new backer General Manager. old EPIC, Ellesmere Port. terminated his links with immediate effect. Again, this was devastating. The clubs franchise was Rising from the ashes 1993: The team moved to the Northgate Arena in withdrawn, and players’ contracts ended. Chester, then to their present home at the Ellesmere 2016: The club went through a lot of changes. A new coach was appointed but the chemistry was Port Sports Village (EPSV), by Cheshire Oaks. The club had to respond – or go under. missing. As can be seen in the beautiful game, a change at the helm does not always work. Another 2007: At the end of the season the club’s Risky business owner, Mike Burton stepped down. Having no sea change followed. replacement, and being in a poor financial state put The club had to find £50,000 to compete in top the club on the brink of collapse. As with any other flight professional basketball. Andrew, once again, One of the club’s assistant coaches, Ben Thomas, business facing this situation, finance was needed. came to the fore. Faithful fans followed. Raising saw the season out admirably as the new coach and A group of fans got together with one question in extra money from local businesses, the Cheshire to maintain consistency was asked to continue into mind: can we save the club? Phoenix (or Nix) team was formed, rising out of the 2017-18 season. the ashes. The new franchise saw them reach the A few rocky months of blood, sweat and (a lot semi-finals. Aged 26, during his rookie season as a coach, he of) tears did not resolve the situation. Something commanded respect, leaving the club hopeful more was needed. The club and what it stood for Some businesses thrive on innovation, some when aiming for silverware. captured the imagination of a local businessman, on location, and for the Nix today it aims for Andrew Donaldson owner of Big Storage, who consistency, consistency, consistency. Ben says: “Aiming for the BBL Cup, the basketball became the major sponsor the club strived for. equivalent of the FA Cup, was a big ask. A never say The Big Storage Cheshire Jets team started the “Cheshire Phoenix is an apt name reflecting its die attitude was instilled in the players which saw 2007 season. reinvention, and also signifying that professional some incredible close calls including taking a win basketball is a very transient profession. The cycle is against Newcastle by 1pt. The road to the cup final a constant one of having to re-build, ready for the was in sight.”

32 33 HM Life

Hope springs eternal! This is what the current board is striving for. Like any For more information contact: It was at this point in the journey that the club other commercial entity paying attention to finances Mark Timperley, owners took time to reflect on the last five years. is ongoing. The franchise is run as a Community Marketing Director: Contributors Many businesses might be able to relate to their Interest Club meaning all profits are reinvested. An rollercoaster ride of twists and turns. Financial army of volunteers including the Chairman and all [email protected] board members run the club. problems were tackled by thinking creatively or on 07969 988952 Thank you to the following for their contribution: about how they could get back on their feet. The coaching challenge was resolved by entrusting an The price of fame Details and fixtures: inexperienced leader who showed promise. The It is hoped that the unbelievable day in Birmingham is www.cheshirephoenix.com determination to succeed outweighed the issues the start of a new chapter in this franchise’s history. being faced. A new generation of fans is following the Nix, and many of those who experienced the stormy seas over the years continue coming along for the ride. Dreaming big Design and Art Direction USP Creative, Liverpool 2018: The team stepped out at the BBL Cup final to face a 10K capacity crowd of families, friends and “Winning the BBL Cup has meant that people fans in the Birmingham International Arena; very are taking notice,” says Mark Timperley, Articles Sharon Hilditch, MBE, Crystal Clear different from home crowds in the 100s at EPSV. Marketing Director. “The early risks taken are now starting to pay off and it is encouraging to Ian Wade, Roberts & Wade Restaurants Limited Both teams fought hard for every point with the see that the crowd at the EPSV home games on Gavin Sherratt, Mashbo underdogs, Nix, putting in a mammoth performance Sundays has swelled. But the success is a double- Steve Barber, Bridging Finance Solutions against the . In front of a blue sea edged sword. Some of last season’s players have of faithful fans, Nix blazed a trail into the history been lured to bigger contracts in Europe so the Shirley Anne O’Neil, Deepbridge Chester Arts Fair books by winning 99:88. re-building begins once more”. Mark Timperley, Cheshire Phoenix Basketball Club Just like the romance of the FA Cup, this game had its “It goes without saying” he adds, “that while Lesley Hooks, Lesley Hooks Estate Agents own story to tell. The last time the franchise reached a consistency with players may be a way off, we David Roberts, Polyroof Products Limited Cup final seven years earlier as Cheshire Jets, Ben and welcome the continued support of our Principal Angela Wood, ETC Tax James were two fans amongst many daring to dream Partner Hillyer McKeown. Without the support of big. In 2017 they returned, running the franchise! partners like HM, we wouldn’t even have a club, let Nikki Edge, Edge Transport alone a successful one.” After the smoke cleared Andy Pimbley, Claremont Farm When one season finishes, the hard work Cheshire Phoenix, like any other basketball team, is Fiona Shaw, Wordscapes immediately starts again. There was no time to bask only as good as its last result – and the fast-paced the glory of being BBL Cup 2018 champions. game is often not over until the last buzzer. For the Photography USP Creative Keeping a level of consistency within any next part of the journey, the franchise will continue organisation is a key component for future success. to try and build on its success and look for support Chester Arts Fair from businesses through corporate sponsorships. David Harper, artist and presenter Compared to the financial commitment required to get involved in other sports like football, basketball Cheshire Phoenix Basketball Club BBL Cup Final Facts: is unbelievably great value! Steve Barber Fiona Shaw Ben is the youngest coach to have won the BBL Cup and the first British coach in a decade to succeed.

FreeSport national coverage was estimated to have reached 18 million through SKY, Freeview, FreeSat, Talk Talk and BT Vision. HM Magazine is produced by Hillyer McKeown LLP. Streaming took place on the BBC Sport Information is correct at the time of printing © Hillyer McKeown 2018. website and app, and UNILAD’s Facebook page which has 34.4million likes.

The final also featured on the BBC Sportsday programme on BBC News channel, ITV Granada Reports and in the local press.

Cheshire Phoenix team visit Hillyer McKeown

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CONTACT: 06 09 10 18 28 HM MAGAZINE - ISSUE 05 CHESTER | LIVERPOOL WIRRAL NORTH WALES T: 01244 318131 Are Trends Electric? IP: Are You an Ostrich 7 Stages of Make Way for Why Millennials E: [email protected] or a Peacock? Man(agement) Maverick Thinkers Matter To Business How will new electric innovations Are you sitting on your company’s What does good management A new approach to emerging Is this the Me, Me, Me www.hillyermckeown.co.uk/hm-magazine shape our future? most valuable assets look like? technology generation?

From Chester Liverpool Liverpool Gorse Stacks House Exchange Station George Street Tithebarn Street Chester CH1 3EQ Liverpool L2 2QP to L.A.

In conversation with Wirral North Wales Sharon Hilditch, MBE No. 1 Hamilton Square Deeside Enterprise Centre Birkenhead Rowleys Drive, Deeside How she’s taking her Wirral CH41 6AU Flintshire CH5 1PP Crystal Clear brand global.

CHESTER | LIVERPOOL | WIRRAL | NORTH WALES