Vol 29 Issue 2

Embracing the Digital Objectives To instil in the staff a sense of belonging and involvement in the bank’s affairs To appreciate and applaud the individual achievements of our members of staff. To act as a communication medium between management and the staff. To increase the professional competence of our bank staff.

Corporate Family Magazine of South

Inside Message Articles 1 Embracing the Digital Sony A 2 The Digital Evolution Rajesh Rajah 3 Bursting the bubble! Hebin Mini G 4 The Chatbot and the Customer Mariya John 5 The post Covid Economic Revival together with UN’s Sustainable Development Goals Jilu Mathew 6 Down the memory lane Niveth K S 7 Surge of Digital Marketing at the time of “UNCERTAINTY” Tarun Kumar Jha 8 Why I don't eat apple Radhika R B 9 Data - The Digital World's Ignition Fuel Augustine Paul 10 Latest RBI circulars SIBSTC 11 Staying Healthy AjayiOomen Regular Features

Advisory Board: Publisher: Mr. Sony A, GM, DBD Mr. Thomas Joseph K Editorial Board: Executive Vice President Mr. Biju E Punnachalil, Editor: JGM (IRMD) Mr. Rajesh Rajah Mr. Peter A D, Dy. GM (CPPI) DVP – L&D Ms. Arathi AP, Manager, (STC) Printing: Ms. Sherin Thomas, Clerk, Ebenezer Printers (Inspection & Vigilance) Layout and Typeset: Black Swan () Ideations Pvt. Ltd. MD & CEO Speaks...

1 Embracing the Digital Sony A 2 The Digital Evolution Rajesh Rajah 3 Bursting the bubble! Hebin Mini G 4 The Chatbot and the Customer Mariya John 5 The post Covid Economic Revival together with UN’s Sustainable Development Goals Jilu Mathew 6 Down the memory lane Niveth K S 7 Surge of Digital Marketing at the time of The banking industry of the future will look department has always helped our bank “UNCERTAINTY” Tarun Kumar Jha radically different from what it is today adapt and adopt to latest technologies while 8 Why I don't eat apple Radhika R B driven by evolutionary changes. According never sacrificing on security. I am sure we 9 Data - The Digital World's Ignition Fuel Augustine Paul to business reports, it would be safe to say will continue to live up to our tagline of that the future of banking is “Digital”. The “Experience Next Generation Banking”. 10 Latest RBI circulars SIBSTC pandemic has reshaped our lives drastically Along with the new vertical structure in 11 Staying Healthy AjayiOomen and amplified the need for easy access to place with dedicated teams, we are banking products, services and information. well-equipped to take our products and Our bank has always been in the forefront services to capture market and increase our in the Digital field. We have also set up a reach. separate data science division to help us do The theme “Digital Boom” is very relevant analytics in the area of assets, liability and to the current times and I look forward to collection. Our mirror app is constantly your contributions. updated with new features and services to become the one stop solution for the With best regards banking needs of all our customers and even potential customers. Our robust IT Murali Ramakrishnan VALUE DECK FOR 9 CORE VALUES

SENSITIVITY Resilience OWNERSHIP

◙ Be open to others views and ◙ Bounce quickly after any feedback ◙ Don’t restrict your sense of opinions ◙ Passionately chase your goals ownership to your job function ◙ Make yourself accessible without giving up alone ◙ Don’t be judgemental ◙ Be clear with your goals, roles ◙ Always be proactive in acting in the best interest of the Bank ◙ Always keep your promises and processes Be responsible for your team’s Be open to feedback and criticism ◙ Support each other in crisis ◙ ◙ action ◙ Trust your team’s abilities ◙ Understand you are the face of the Bank and always be professional in your approach

INTEGRITY PASSION DIGITAL

◙ Act with integrity even under no ◙ Be alive while in your setup ◙ Welcome digital transformation supervision ◙ Act with high energy ◙ Be proactive in customer centric ◙ End and means, both are ◙ Be goal oriented and be a go getter digital initiatives important ◙ Have an appetite to learn ◙ Strive to be ahead of the curve Have integrity in all your actions and have vision for bank in digital ◙ Show up your enthusiasm in and decisions ◙ future whatever you do ◙ Respect policies, its spirit and ◙ Encourage team members to be words tech savvy and be one yourself ◙ Have an appetite to learn new digital technologies

BOUNDARYLESS QUALITY SPEED

◙ Say no to bureaucracy ◙ Take pride in quality of your work ◙ Speed is a competitive advantage ◙ Work as one team with one ◙ Commit to quality and add value ◙ Tap opportunities and be quick dream ◙ Excellence in work is a mindset to build on them ◙ Keep the best interest of the ◙ Feel empowered to drive service ◙ Set deadlines and stick to it bank before self interest quality ◙ Demand quality delivery in time ◙ Don’t be confined to your work ◙ Quality is an everyday job area, function or region ◙ Proactively collaborate

Siblink Magazine 4 EMBRACING THE DIGITAL

repeatedly counted by Govt. of India, as one Sony A of the best digital in the country GM & Chief Information based on multiple parameters. We have Officer crossed 90% of digital transactions in customer accounts. Our bank has already adopted several There is a quote often attributed to Charles futuristic technologies in both external and Darwin, which goes, “It is not the strongest internal products and processes. AI and of the species that survives, nor the most NLP-powered chat bots that provide easy intelligent; it is the one most adaptable to resolution to both customer and staff change.” The operative phrase here is queries, automation of 200+ internal ‘adaptation to change’. The ongoing digital processes using RPA and forming a disruption of the 21st century has resulted multi-bank Blockchain consortium to in massive transformations across develop the technology for banking, are industries, with the banking industry being some of the recent examples. We have a no exception. dedicated team to analyze and evaluate Traditional forms of businesses have been emerging technology and figure out how supplemented, and in some cases replaced, these technologies can be best leveraged to by digitized models, processes and systems, benefit our bank. Our teams work round and like all major industries, the financial the clock to ensure that you can be proud sector too is in the midst of a tipping point while serving our customers. phase. The digital disruption in our country, While technology is definitely changing the which has been a couple of decades in the way we see and do things, the processes are making, has been further fueled now by the only as good as the people behind them. pandemic. The human touch is the essence of most of South Indian Bank has always strived to not our services, especially as a legacy bank, just survive these changes, but to thrive in with a varied customer base to cater to. them. The innovative nature of the services Changes in processes and job roles can be and products we offer across digital expected, but with a proactive mindset to platforms, our robust automation initiatives unlearn and re-learn, and a readiness to and the efforts we take in nudging our equip yourself with new skills, the job is customers to go digital, are all proof of the already half done. The key differentiator will same. Our capabilities on the digital and be your willingness to adapt to the new technical front, has brought in numerous changes wholeheartedly. laurels, year after year. Today we are The changes will be felt across front office,

Siblink Magazine 5 mid office and back office alike. While digital aspirants amongst you, expressing interest channels power self-service modes, to work in digital and technology teams of automation eases the mid and back office our bank. Some of you will get that domains. Branches will become centre for opportunity soon. With a young work Service, Sales and Support instead of force, powering the transformational routine transactions. initiatives, at the frontier, and ample This is where soft-skills, marketing ammunition to support, behind the capabilities and banking and digital battlelines, we are confident that each one knowledge will become priceless. Your of you will continue to be lead and win the customers value your resourcefulness in digital battle. solving their problems. We are very glad to Wish you all the best! see a large number of passionate digital

Inauguration of Urakam Branch by Mr.MuraliRamakrishnan, Managing Director & CEO.

Mr.MuraliRamakrishnan, Managing Director & CEO receiving the trophy (Runners Up) won for All Corporate Tournament conducted by Cochin Business School.

Siblink Magazine 6 THE DIGITAL EVOLUTION Rajesh Rajah DVP-L&D Phase -1 | Web 1.0 The read-only internet. The early Internet was mostly composed of web pages joined It only took 50 years for digital technology by hyperlinks, without the additional visuals, to become a commodity, always around, controls and forms that we see when we log always present and indispensable for on today - a web that was not interactive in humans. Let us see how we got this far, any significant sense. A read-only Internet is where we came from, and where this might significantly a source of information and a be going. research guide. What it is not is a vibrant From a historic point of view 1990/1991 is virtual community for user input or a store the official birth of the (commercial) for functionality. The web user was, for the Internet, which became available to the most part, passive, and much of the user general public. From this date on you see a input took place offline.Web users now may lot of technical and infrastructural evolution. find it shocking that at the time of Web 1.0, Here is a visual that shows where we are in running advertisements was banned. the digital evolutionary process and where So, Web 1.0 was only about information. we are heading for in the future. Phase-2 | Web 2.0 The interactive Web. The Web that we are all part of today. Web 2.0 moved us from a read-only Internet to what experts would call a “read/write” Internet.In the new age of the Internet, there is a higher level of information sharing and interconnectedness among participants. Users can not only access information, but also send information back to the server to get more targeted information or other user generated results. This is where a variety of web services took off as providers For better understanding, let us zoom down were able to use this interactivity to transform on each of the phases and unpack the insights. software services.

Siblink Magazine 7 Web 2.0 also got a major boost from cloud 1988 A fully digital camera is released, technology, where abstracting server offering storage for up to 10 photos hardware allowed companies to dream 1989 Tim Berners Lee invents the World bigger when it came to offering Wide Web whist working at CERN web-delivered services.Suddenly all sorts of 1990 0.05% of people are using the internet functional services were delivered through the Internet instead of being sold on 1991 CERN’s web browser software is physical media like compact discs. released for public use Facebook, Twitter, YouTube, Amazon’s, 1992 Commercial dial-up internet becomes Internet Banking, Payment Services, are all available the outcomes of Web 2.0 technologies. 1994 Smartphone is released, supporting calls, Phase-3 | Web 3.0 email and fax As for Web 3.0, Internet gurus dream of the 1997 Launch of first modern social media day when semantic web and data mapping site – Six Degrees Internet banking begins will transform the web into what you might 1999 Bluetooth technology is introduced call a “read, write and execute” web, where to the world automation programs take over from purely 2000 Broadband is introduced in developed user-driven Internet activity. nations, providing much faster internet Here you might theorize that Internet bots access will do the actual work of generating the 2003 Skype launches, instantly connecting HTTP requests and responses and surf the people around the world via video web instead of human users. 2004 Facebook is born, a new age of social We are not there yet — so it is safe to say media begins that we are still in the era of Web 2.0. 2005 YouTube launches And, from a pure tech perspective, here is a fun list that shows the evolution of technology: 2006 Twitter is launched 1947 The transistor is invented: data transfer 2007 The iPhone is launched, and smartphones devices that underpin digital technology usage explodes 1950 A pager is launched for physicians in 2008 Airbnb, the online marketplace for New York lodging, homestays and rentals is born 1951 First commercially available computer 2009 Commercial production of 3D printers released, for simple arithmetic and data Uber is founded handling 2010 Apple’s launch of the iPad propels tablet 1969 APRANET network established: an computers into the mainstream early precursor to the internet 2011 Bitcoin becomes the first widely accepted 1971 First email is sent fully digital currency 1972 Games console released 2012 Google begins testing driverless cars 1981 The laptop computer is born – with 2016 The virtual reality headset, Oculus a screen a little bigger than a matchbox Rift becomes available to consumers 1982 ABBA becomes the first artist to 2018 -We are in the digital world now have an album produced on CD Source: 1984 First mobile phone launched, costing https://stfc.ukri.org/files/digital-revolution-infographic/ $4,000. A 10-hour charge provide 30 | https://www.techopedia.com/ minutes of use Siblink Magazine 8 BURSTING THE BUBBLE!

what not! It was then a thought sparked in Hebin Mini G me, “Why not I draw him andfix it in a AGM, replaceable frame,a portrait?” I rang up immediately to Mr. Arunachalam asking for MSME- Business Group a passport size photo and thenfinally succeeded in getting it. Begging my children It was Sunday. The clock ticked 9 and the to go to bed, I started to sketch with a stars twinkled good night. I crept under my pencil on a very ordinary paper. “What a sheet. “rr .. rr..” my mobile rumbled. It joy! It’s fifteen years since I did this.” shrieked continuously just like ascreaming Carefully, I divided the pages into neat grids. baby and it calmed down only after I picked The image slowly appeared as I focused on it up just like a baby that calms down when each square. I grinned seeing my kids sneak its mom lifts it up. I did this impatiently and into the drawing room from their beds. with utmost curiosity to know who that “Hey, see mama drawing,” shrieked my was at the odd hour that too, on a holiday. younger one. “This will be the international joke of the year,”the elder commented and “Madam, this is Arunachalam joked on that. Hearing them laugh aloud Speaking!!”echoed the voice. I was awe their dad joined, patting on the elder one’s struck to hear the manager of Mr. back and told to stop mocking but insteadto Ramanathan who is the Promoter of M/s. encourage. There was a roar of laughter Abhirami Theatres Pvt Ltd, President of from the two. Staring at them for a few Tamil Nadu Cinema Theatre Owners seconds, I continued my work patiently. I Association, President of Chennai City Film realized that my skill was left unshaped and Exhibitors Association and customer of unpracticed for years together. Whydid I KellysBranch, “Madam, tomorrow is sir’s bury them deep? I should continue birthday and the birthday Pooja is at 8 a.m. sharpening my skills.” I assured myself that I Every year we perform this pooja for his rejoin withmy hobby that I divorced long birthday and we see to it that all the SIB back. managers join us. We invite you for the pooja at 8 a.m,” he said. I sincerely thanked Struggling to cope with the facial features I him for his diligent reminder. managed to complete it finally. I held the portrait and smiled. The portrait smiled Now began the discussion at home about back. “Wow! That’s amazing,mama,” howled the gift to bepresented to Mr. Ramanathan. my kids with glee. Though unsatisfied with Each one of my family members suggested the work,I was happy and excited to greet a presenting elegant bouquet or books and decade old customer, a great man who was Siblink Magazine 9 honored by the Central Government. drawing is one of my favorites, you know, as The next day, Mr. Daniel, the substaff and I I look ten years younger,” he grinned. My started to Mr. Ramanathan’sresidence. A joy knew no bounds. “Really? Thank you for sprawling bungalow it was, amidst greenery! the comment,” I replied. I then moved from Mr. Ramanathan stood smiling at the door. his cabin thinking how the imperfections in “Happy birthday, dear sir! We wish you the the painting have created a young Mr. most wonderful year ever!” we greeted him Ramanathan. Yes, how perspectives differ cheerfully. I then slowly presented him the from person to person and from eye to eye. gift wrapped portrait. To my surprise, Mr. I also wondered how my little world has Ramanathan immediately pulled the ribbon shrunk to a limited circle. A world with no that I tied with a decorative bow. Seeing him hobbies and sports,where nothing smile inside the frame, a great happiness entertaining is done or practicedregularly! A spread over his face. “Thank you so much, bubble that I created! Now the term madam,” he said joyfully. He cast a “hobby” remains an abstract concept to me, composed smile and called his manager. “Fix something I see occasionallyon televisions this in my office cabin,” he commanded. and other screens. Mostly seen glued to my device and preferring to immerse in a make A few months later, I once visited his office. believe world rather than looking outside at Much to my surprise, I found the portrait the real one. Another bubble inside the placed next to his favourite photo, the one bubble!Aren’t these bubbles created by me? where he is seen hugging Superstar Now the question is which bubble should I Rajnikanth likechildhood friends. “Your burst first? South Indian Bank bags IBA awards in 4 categories South Indian Bank bags Banking Frontiers Finnoviti Awards- 2021

South Indian Bank has won big at the prestigious Banking Technology Awards 2021 instituted by the Indian Banks’ Association. South Indian Bank delivered a stellar performance by winning the coveted awards in 4 categories. South Indian Bank won prestigious coveted Banking Frontiers Finnoviti The awards include Most Innovative Project (Winner –Small Banks), Awards, 2021 for SIB’s FeeBook- an event based fund management Best Use of IT & Data Analytics (Winner - Small Banks), Best IT Risk & and collection portal. Cyber Security Initiatives (Winner - Small Banks), and Best Technology Bank of the Year - Runner Up.

Siblink Magazine 10 THE CHATBOT AND THE CUSTOMER

Mariya John Asst. Manager, Digital Banking Department

The on going Digital Disruption has and transaction requests by the customers. witnessed most businesses shift from their South Indian Bank currently hosts an AI and traditional avenues of customer service to NLP-powered chatbot on our official digital platforms. As a result, chatbots are website (www.southindianbank.com), which now a quintessential part of most aims at engaging our website users and organizations with an online presence. They helping them find the specific information come in many forms and types – pop ups or they are looking for, while simulating widgets, with or without a persona assigned human-like conversations with them. SOnA – but they all do the same job, that of (South Indian Bank Online Assistant) has guiding the website users in their online been given a female persona, and responds journey. Chatbots, short for chatterbot, are to customer queries in a formal language, essentially software applications that are mimicking the bank’s voice and tone across intended to simulate a human-like other media channels. conversation with the users, providing them with instant information, with some of them SOnA currently caters to customer queries even capable of authenticating transactions, onour products and their features. if the customer so pleases. Although creating an all-inclusive database for a chatbot is an ongoing activity, a lion’s Most chatbots are powered by NLP share of customer queries tend to be (Natural Language Processing) and Artificial repetitive in nature, which means that Intelligence (AI), which enable the regularly updatingthe database with human-simulation and accuracy of the bots’ frequently posed queries will ensure a responses. There are also basic chatbots satisfactory accuracy rate for the which simply scan for keywords in the chatbot.SOnA is currently powered by an customer queries which are then used to do NLP engine which can be scaled in the a database search. future to cater to enquiries on The ability of a chatbot to attend to account-related information and transaction customers 24x7x365 makes it very requests by the customers. appealing to customer service Conversational chatbots are now also organizations, as these bots take care of considered an integral tool for marketing. several surface level queries and requests by From ELIZA, one of the first chatbots customers which would otherwise require created in 1966 by MIT, to Amazon’s Alexa, considerable manpower and other chatbots have taken quite the leap, but resources to deal with. The FinTech sector industry experts are of the opinion that especially can leverage the powers of these chatter bots are yet to meet their full chatbots to take care of informational potential. queries as well as account-related enquiries

Siblink Magazine 11 more resilient societies. These are a call for

THE POST COVID ECONOMIC REVIVAL TOGETHER WITH UN’S SUSTAINABLE DEVELOPMENT GOALS

Jilu Mathew Asst. Manager, action by all countries – poor, rich and Transaction Banking middle-income – to promote prosperity while protecting the planet. They recognize Department that ending poverty must go hand-in-hand with strategies that build economic growth The COVID-19 pandemic may be the single and address a range of social needs including most disruptive event in modern history. education, health, social protection, and job Roughly a third of the world’s population is opportunities, while tackling climate currently under some sort of quarantine. change and environmental protection. Affecting 160 million population and More important than ever, the goals provide recording 3 million deaths globally, it is still a critical framework for COVID-19 progressing. The immediate post Covid life recovery. will remain as a dream for most part of the globe since nearly 83% of vaccines are The seventeen Sustainable Development received by higher income countries and the goals are rest 17% is received by the poor nations. It’s • Goal 1. End poverty in all its forms high time to think about sustainable everywhere development in all sectors rather than • Goal 2. End hunger, achieve food security continuing with the existing revival plans. and improved nutrition and promote Here comes the importance of UN’s 17 sustainable agriculture sustainable Development Goals. • Goal 3. Ensure healthy lives and promote The Sustainable Development Goals are a well-being for all at all ages universal call to action, to end poverty, • Goal 4. Ensure inclusive and equitable protect the planet and improve the lives and quality education and promote lifelong prospects of everyone, everywhere. The 17 learning opportunities for all Goals with 169 targets were adopted by all UN Member States in 2015, as part of the • Goal 5. Achieve gender equality and 2030 Agenda for Sustainable Development empower all women and girls which set out a 15-year plan to achieve the • Goal 6. Ensure availability and sustainable Goals. The Sustainable Development Goals management of water and sanitation are vital for a recovery that leads to greener, for all more inclusive economies, and stronger, • Goal 7. Ensure access to affordable,

Siblink Magazine 12 more resilient societies. These are a call for reliable, sustainable and modern energy robust and sustainable economic recovery. for all In May 2021, a WESP update, which

• Goal 8. Promote sustained, inclusive includes latest figures from last quarter and sustainable economic growth, full 2020, amplifies that timely and universal and productive employment and decent access to Covid-19 vaccinations will remain work for all crucial for ending the pandemic and placing the world economy on the trajectory of a • Goal 9. Build resilient infrastructure, resilient recovery. promote inclusive and sustainable industrialization and foster innovation A recent Ipsos (global leader in market • Goal 10. Reduce inequality within and search) survey of 21000 adults from 27 among countries countries shows that 86% would like the world to change significantly, and become • Goal 11. Make cities and human settlements more sustainable and equitable, rather go inclusive, safe, resilient and sustainable back to status quo. Investments in • Goal 12. Ensure sustainable consumption recovering from Covid-19 also need to action by all countries – poor, rich and and production patterns focus on sustainable jobs and sectors. middle-income – to promote prosperity • Goal 13. Take urgent action to combat Recent findings show that non-fossil fuel while protecting the planet. They recognize climate change and its impacts technologies create more jobs per unit that ending poverty must go hand-in-hand • Goal 14. Conserve and sustainably use energy than coal and natural gas. The with strategies that build economic growth International Renewable Energy Agency The COVID-19 pandemic may be the single the oceans, seas and marine resources and address a range of social needs including (IRENA) estimates that decarbonizing the most disruptive event in modern history. for sustainable development education, health, social protection, and job world economy by 2050 would boost Roughly a third of the world’s population is opportunities, while tackling climate • Goal 15. Protect, restore and promote cumulative global GDP gains by US$98 currently under some sort of quarantine. change and environmental protection. sustainable use of terrestrial ecosystems, trillion between now and 2050, quadrupling Affecting 160 million population and More important than ever, the goals provide sustainably manage forests, combat renewable energy jobs to 42 million, with recording 3 million deaths globally, it is still a critical framework for COVID-19 desertification, and halt and reverse land higher gender parity than traditional progressing. The immediate post Covid life recovery. degradation and halt biodiversity loss sectors.Nature-based solutions provide will remain as a dream for most part of the • Goal 16. Promote peaceful and inclusive both the way out--and the way globe since nearly 83% of vaccines are The seventeen Sustainable Development societies for sustainable development, forward--from the current crisis. received by higher income countries and the goals are provide access to justice for all and Dollar-for-dollar they deliver more jobs rest 17% is received by the poor nations. It’s • Goal 1. End poverty in all its forms build effective, accountable and inclusive than traditional infrastructure investments, high time to think about sustainable everywhere institutions at all levels limit the spread of zoonotic diseases, and development in all sectors rather than • Goal 2. End hunger, achieve food security are the earth's best defense against climate continuing with the existing revival plans. • Goal 17. Strengthen the means of and improved nutrition and promote change, with the potential to sequester Here comes the importance of UN’s 17 implementation and revitalize the global sustainable agriculture about two-thirds of the carbon that humans sustainable Development Goals. partnership for sustainable development • Goal 3. Ensure healthy lives and promote have added to the atmosphere since the The Sustainable Development Goals are a well-being for all at all ages The United Nations declared its goal of the 1800s. universal call to action, to end poverty, month for May 2021 as decent work and • Goal 4. Ensure inclusive and equitable COVID-19 is forcing us to revisit our values protect the planet and improve the lives and economic growth, which is goal no 8 among quality education and promote lifelong and design a new area of development that prospects of everyone, everywhere. The 17 17 SDG’s. In January, the World Economic learning opportunities for all truly balances economic, social and Goals with 169 targets were adopted by all Situation and Prospects Report(WESP), environmental progress as envisioned by the UN Member States in 2015, as part of the • Goal 5. Achieve gender equality and drawing insights from economic trends over 2030 Agenda and the SDGs.Integrated 2030 Agenda for Sustainable Development empower all women and girls 2020,warned that the devastating solutions are the only way in which we’ll be which set out a 15-year plan to achieve the • Goal 6. Ensure availability and sustainable socio-economic impact of Covid-19 able to build a greener and more inclusive Goals. The Sustainable Development Goals management of water and sanitation pandemic will be felt for years to come future to help countries meet the 2030 are vital for a recovery that leads to greener, for all unless smart investments in economic, societal and climate resilience ensure a goals. more inclusive economies, and stronger, • Goal 7. Ensure access to affordable,

Siblink Magazine 13 DOWN THE MEMORY LANE -DELHI 2019

what people say,it was and will always be "DilwalonkiDilli" for me. Despite all my lamenting,my mother concluded this to be my glorious fortuity to become an independent and responsible person,and she easily enticed me to take it up. I can't be any more grateful for it now. I was fortunate enough to have spent around five months there and I'm extremely indebted for that beautiful epoch. Things wouldn't have been the same if it wasn't for my four amazing colleagues. They made sure all my inceptive inhibitions didn't take much time to fade away,and taught me sanguinity with all the love and warmth I could ask for. All of them were equally benevolent in my personal and professional progression. All I have always wondered how disparate my life lessons learnt from them have been life would have been if I had chosen any guiding me till now and it has always been other walk of life. And I'm glad that I didn't. onwards and upwards. I believe the beauty of our job lies in the When the inevitable ephemeral 5 months prospects of learning, exploring and time came,I had to leave with a heavy heart adapting.On that note,I'd love to share a few but with a million memories. As I pen this experiences from my very first job posting down and reminisce all the memories,it in Delhi,January 2019. skips my heart a beat to reckon that I did I got this job right after I graduated. not get to experience them ever again.Today Contrary to my anticipation,I never and everyday,I remember all those who reckoned my appointment letter would were instrumental in this,and if I'm given a read the place to be "VivekVihar,New Delhi. chance to go back in time,I would find all of I had innumerable inhibitions that a 23 year them sooner. old boy was bound to have at that point of Concluding, To all those who are reading time. The place was far flung,it was my first this, when you get chances in life,I hope you job,my Hindi was terrible,it was the coldest let go of your inhibitions,go out,learn,seek time of the year, flying was the only and explore. It would be beautiful and commuting option if I wanted to and the rewarding and it will never leave you astray. most salient one being the apparent unhandy image of the place and people that Niveth K S | Assistant Manager, almost all South Indians have. But no matter Pudukottai Branch Siblink Magazine 14 SURGE OF DIGITAL MARKETING AT THE TIME OF “UNCERTAINTY”

new way of living. Tarun Kumar Jha The most important factor of the pandemic Manager, is obviously the health of the population, but there are far more people affected than Department merely the sick. Businesses are feeling the effects of the virus and companies are The coronavirus is far from over and announcing cutbacks one after another. governments around the world are Marketing departments around the world again trying to contain it by taking are noticing the effects as well. Most adhesive measures such as closing marketers are at a crossroad, wondering schools, public spaces, and borders etc. which path to take in such an uncertain The VIRUS has affected all businesses – future and these are few game changing and Companies need to adapt their pointers which companies has adapted to digital marketing strategy. cater and tackle the effect of Virus. Physical events such as business The New Trend for 2021: Flexible Channels conferences, sporting events, and concerts Marketers making a cut in budgets is getting have been cancelled and global markets have benefited by moving toward cheaper and been in a free fall.. more flexible channels such as Now marketers are asking themselves, programmatic advertising where consumer “how permanent are these changes?” presence and available impressions are A new consumer for 2021 increasing. Digital display ads, Social media The sudden increase of people being marketing, and online video are channels indoors has led to a change in lifestyle that are increasing the traction and giving a where consumers have shifted to spending better visibility creating a niche for more time online than before.Brands themselves as well as Customer retention already catering to the ‘sofa-surfers’ have are found to be on the higher side. shown to be in the clear favourites and Out-of-home advertising such as metro which implies increase in sales, Lead billboards, Bus Ads, Hoardings etc has much generation as well as Product visibility for lower exposure due to most people staying such brands are having a Lion’s Share in peer at home. Event marketing has come to an group comparisons. Brands that are immediate stop bringing a Tsunami like traditionally offline have innovated new effect in the way Online Marketing is been online products in an effort to adapt to this proposed for company bringing a surge in

Siblink Magazine 15 Digital World. news. If there is a possibility, capitalising on • Short-term adaptations this will have clear positive effects on Recent research has shown that there is a share-of-voice. bulk number of companies which has Digital opportunities moved from offline media to online resulting With many affected companies decreasing in budget allocation of Advertisement their traditional marketing budgets, we are changing from OOH, ATL & BTL to Online seeing a drop in CPM and CPC prices (due Marketing. This budget shift is not surprising to a decline in competition). This is an ideal considering that digital media is consumed opportunity for companies to acquire new at a higher rate due to the online lifestyle of customers at a lower cost than the post-corona consumer. previously.Consumers spend more time • Long-term concern reading or watching the news than ever An existing concern is that no one really before. Companies now have the knows when the pandemic is over and opportunity to capture more eye-balls by everyone can go back to their regular lives. advertising on popular websites/ Fintech Sectors such as Travel, Lifestyle, App. Entertainment, or events are scrambling to Adapt to the new customer save costs. However, services such as online For a brand, an online presence has never food delivery,banking via App/Net banking, been as important as today. Try to treat streaming or online news outlets are your daily work as business as usual, but benefiting from the higher online presence. keep it digital. Locate your target audience What to keep in mind during the pandemic and how their lifestyle has changed and map out how you should be targeting them. The uncertainty of the future is What is your target audience’s emotional understandable. Nonetheless, this too shall context? What do they want to hear? How pass. should you be communicating with them? It is important to stay focused on the Do not underestimate how the coronavirus long-term and not shy away from new has changed customers and how it has growth opportunities.Branding works best affected their demands. long-term. We must not forget that in the Conclusion midst of a crisis – there could be There is no doubt that the coronavirus has opportunity & post all the mayhem, there is left its mark in history. The question is always a small array of hope blinking rather how much things will change and through the long end tunnel. how the world will look when it’s all over. Seize the opportunities We have now seen the effects on different This is a new time for everyone, not to industries and marketing efforts, but how mention the consumers. Now that many will things look in future and how can we are staying indoors more than just a couple adjust? of months, we are seeing a new type of More digital solutions is the key for all online behaviour.During the coronavirus, Answers. Webinars, digital entertainment, consumers are online at times which Apps for Financial Transaction & utility Bill marketers may not be used to. Online payment and virtual doctor visits are activity and shopping could shift to mid-day, examples of solutions to come when when activity in normal circumstances is physical contact is restricted. Even during a low. Online activity could also be higher time that feels like a downward spiral – since there is a constant stream of breaking there can be an opportunity to be seized.

Siblink Magazine 16 WHY I DON'T EAT APPLE

As we enter school we come across so Radhika R B many fellow students, but very few of them Sr. Manager, grab a place close to your heart and stay Thiruvananthapuram RO there forever. I am not any exception for that. One of my very close friends There is a special place for doctors in Dr.Sreekala, ended up studying in everyone's life. Let me put before you the Thiruvananthapuram Medical College, pictures of a few of them who are angelic, completed her specialization in Gynaecology. with a true sense of reverence. She is dedication personified. I always sit with an awestruck mind as she narrates her During my childhood days Dr. Amarnath encounters with the strange facets of life, Varma was our neighbour and my father's about the pain and guilt she bears each time friend. Though he was an ophthalmologist, when God ends any life before it starts to he used to be our guide in many facets of bloom. Whenever I go to meet her, there our life. He used to come rushing when my are women in the diverse phases of baby sister refused to take medicine at the motherhood - those who are eager but not peak of illness and calm her down in his own able to bear children, those who are already affectionate manner. When I was 5 or 6 into different stages of pregnancy, new years old, he introduced me to the divine mothers beaming with joy with their music world of maestros like bundles in their arms, all looking at Dr. Maharajapuram Santhanam and Sreekala only with reverence. Balamuralikrishna. "ManasaSancharare" in Dr. Lalitha was my Gynaecologist when I Sama raga which I listened through his HMV delivered my son 27 years ago. From the player still reverberates in my ears. It was first day of meeting itself she assured me the he who persuaded our father to put me into wellbeing of my baby inside my womb, the music classes which is a part of my life till only thing in the whole world I was now. He used to treat people from concerned about. Throughout my labour, economically weak background at his she sat beside me explaining which stage I residence without taking any fees and that was going through, giving me courage too as a penance. I can remember him only holding my hand. Now after so many years with reverence.

Siblink Magazine 17 I realize the greatness of her gesture. Being Here comes the most amazing doctor I have a leading gynaecologist of the city she was ever met. He is Dr. Anil Prabhakaran who least expected to sit by the side of a headed the Psychiatry Department of pregnant woman from the start of the Medical College, Thiruvananthapuram. labour itself. But she did that out of her Every day people flock to him with pure affection towards her profession and multitudes of complaints. Actually he walks her patients. Even now whenever I get a what he talks. When anyone grumbles to chance, I go and meet her to express my him about their fellow humans, he tells reverence. them not to blame people, explaining that Neurosurgery is the most complicated human behaviour is an offshoot of the branch of human treatment as everybody circumstances in which they are brought up. knows. A neurosurgeon always walks on a He indeed practises what Jesus Christ has tight rope as far the patients are concerned. taught us, “Hate the sin, not the sinner". Dr. Easwer is a practising neurosurgeon at Being a psychiatrist, each patient regularly Thiruvananthapuram. He serves this small consumes a longer portion of his time than part of our country in an era where clinicians of other streams. I was totally neurosurgeons are decoyed by Multinational blown away by the patience he showed to firms in health industry which try to lure each of his patients. He attributes his them with offers that are irresistible and patience to his habit of never judging port them to other countries. But anyone. He never gets impatient or angry Dr.Easwer has put his feet firmly on the with any of his patients however repeatedly ground saying that he studied and they talk about their condition, I gathered sharpened his skills under the guidance of this while talking to those who were waiting eminent teachers of Government Medical to consult him. Each of them expressed College, Thiruvananthapuram. Hence in that the doctor made them feel that his spite of many lucrative offers he has decided entire time was devoted to them. It that he will return all his abilities thankfully reminded me of the vision Saint Akroora to the town which has helped him grow up. had when he visited Gokulam to take Lord I bow before him for that mindset, with Sreekrishna with him to Mathura. Akroora reverence. found that Lord Krishna was present with each of the inhabitants of Gokulam, helping Another doctor who has touched the lives each one of them in whatever deed they of many people is Dr.MeghaliBhattacharjee. were involved. I would never miss a single She is an ophthalmologist working in opportunity to meet Dr.AnilPrabhakaran Mumbai. Mumbai being a place which is and articulate my reverence. very fertile if you want to make money, has not tempted her at all. She works for a With so many good souls around us in the charitable hospital in the lower middle class field of medicine, let us not blame the locality of the city and treats the system due to the misdeeds of a very not-so-well-to-do patients who visit her. It miniscule portion of insincere people. The dawned on me as a shock when I learnt that doctors mentioned above have sacrificed she is a cancer survivor. Even in the middle their personal happiness, time and to some of gruelling chemotherapy sessions, she extend their life itself for their patients. I never failed to treat her patients, without have taken a vow that I will never eat an the fear of any infection that might have apple that will keep the doctor away from caught her. Many of her patients come back my life! Any moment of my life, I bow after getting cured and wish her prosperity before these noble souls with reverence. out of their reverence.

Siblink Magazine 18 DATA - THE DIGITAL WORLD'S IGNITION FUEL

and the world began to revolve around it. Augustine Paul Humans started to pay more attention to Assistant Manager, technical breakthroughs and digital platforms. Data processing, as well as Facility Management Group inventive ideas, are the fuels that are propelling this technological advancement. The expression "data is the new oil" was Data are units of information or facts that originated by Clive Humby, a British are gathered by observation and are mathematician and data science frequently numeric. In the modern era, entrepreneur, and has since been data is only valuable if it is in a usable repeated by several others. Before the form. Raw data must be preprocessed invention of oil, humans had been using before it can be utilized for analytics, just simple machines to run them for ages. like crude oil is refined into more valuable However, the discovery of crude oil was products like petroleum at oil refineries. so valuable that it improved the efficiency Information can be extracted from data of the entire energy conversion process. just as energy can be extracted from It reduced the efforts, increased the fuels. output, saved time, and paved the way to a great many other discoveries. The When oil is utilized as a fuel, it is utilized digital drama that data has begun to play once and then destroyed forever. Data, is similar to the script that fossil fuels have on the other hand, does not have to be already written. Obtaining ignition fuels discarded once it has been created, even if has resulted in innumerable bloodsheds it has been used for analytics. Because of and strategic invasions throughout this extraordinary property, tech history. It generated enormous wealth behemoths are pouring money into data and provided a cutting-edge advantage to collection and mining. Data is employed in those who wisely used their possession. almost every aspect of human organizational The formation of OPEC (Organization of activity, including commercial management, Petroleum Exporting Countries) and the scientific research, governance, and extent to which the Western world . It supports the industry's growth monitors and intervenes in the oil when properly mined and used. industry explains the critical role that Every day human acts generate data in the they play. information age. Personal data In the late twentieth and early twenty-first (demographics), transactional data, web century, the internet increased in popularity, data, sensor data (internet of things), and

Siblink Magazine 19 many other types of data are included suggestion tabs, consumer feedback, and 1) When someone opens a social media rating popups. According to market profile or accepts a friend request, research, organizations who successfully they are generating data that can create and place items after assessing data be used for new customer feeds or inputs have always had an advantage. friend referrals. Good data gives incontrovertible evidence, whereas abstract observation 2) When you watch films on an OTT assumptions may result in lost resources platform, click an ad, or make an as a result of taking action based on an e-commerce transaction, you are inaccurate conclusion. providing data to a real-time recommendation algorithm that When data privacy and data sharing made follows you around wherever you headlines, it became clear that data was a go, recommending content based two-edged sword. Data analysis is so on your choices. valuable at this early stage that IT behemoths, global leaders, and When you simply search the internet, the international organizations have put their same thing happens. Algorithms are best foot forward to form corporate designed to track your browsing history, alliances and craft policies that will have interests, and patterns of activity. significant long-term consequences. As Working on such refined data with such previously stated, if you imagine the accuracy helps to develop products and amount of data available to us as a golf correctly pinch the appropriate clients ball, this golf ball will have transformed with the appropriate products at the into a soccer ball by 2030. It will be the appropriate time from a business size of an entire soccer field by 2050! The management standpoint. This can also be rate of growth is exponential, and how it used to assess the success of a business is harnessed will undoubtedly have a strategy. Direct data collection methods significant impact on human life. include online questionnaires/surveys,

Branch Palakkad Melamuriunder Rajan Varghese, Sr. Manager, PPC – 8968 was awarded the BANKING EXCELLENCE AWARD 2020 for Best Performed Branch at State Level – Under Private Sector Bank Category for the year 2019-20 by SFBCK.

Siblink Magazine 20

LATEST RBI CIRCULARS

Introduction of Legal Entity Identifier for (i) Payment Enablers (weight25%), Large Value Transactions in Centralized (ii) Payment Infrastructure–Demand Payment Systems -sidefactors (10%), The Legal Entity Identifier (LEI) is (iii) Payment Infrastructure–Supply a20-digit number used to uniquely -side factors (15%) identify parties to financial transactions worldwide. LEI has been introduced by (iv) Payment Performance (45%) and the RBI in a phased manner for (v) Consumer Centricity (5%). participants in the over the counter RBI constitutes a Working Group on (OTC) derivative and non-derivative digital lending including lending markets as also for large corporate through online platforms and mobile borrowers. apps RBI has decided to introduce the LEI Recent spurt and popularity of online system for all payment transactions of lending platforms/mobile lending apps value ₹50crore and above undertaken by (digital lending) has raised certain serious entities (non-individuals) using RTGS and concerns which have wider systemic NEFT. All non-individual customers implications. Considering this RBI has set up initiating or receiving transactions of a Working Group to study all aspects of ₹50crore and above through RTGS digital lending activities in the regulated and/or NEFT must obtain LEI. financial sector as well as by unregulated In India, LEI can be obtained from Legal players so that an appropriate regulatory Entity Identifier India Ltd. (LEIL) which is approach can be put in place. recognised as an issuer of LEI by the RBI Shri Jayant Kumar Dash, Executive Director under the Payment and Settlement of RBI is the Chairman of the Working Systems Act, 2007 Group. The other members include, Shri Reserve introduces the Ajay Kumar Choudhary, Shri P.Vasudevan, RBI-Digital Payments Index Shri Manoranjan Mishra, Shri Vikram Mehta has constructed a and Shri Rahul Sasi. composite Digital Payments Index (DPI) The Working group will evaluate digital to capture the extent of digitization of lending activities and assess the penetration payments across the country. and standards of outsourced digital lending activities in RBI regulated entities. The RBI-DPI comprises of 5 broad parameters that enable measurement of Maintenance of Cash Reserve Ratio deepening and penetration of digital (CRR) payments in the country over different In March 2020, RBI has reduced Cash time periods. These parameters are– Reserve Ratio (CRR) of all banks by 100

Siblink Magazine 21 basis points from 4.00 percent to 3.00 NSFR is defined as the amount of available percent of their Net Demand and Time stable funding relative to the amount of Liabilities (NDTL) with effect from the required stable funding for the banks. reporting fortnight beginning March28, Liberalised Remittance Scheme- 2020 for a period of one year, ending on Remittance to IFSCs March 26, 2021 to ensure more liquidity in With a view to deepen the financialmarkets the system to cope up with the economic in International Centres crisis caused due to outbreak of Covid-19 (IFSCs) and provide an opportunity to pandemic. resident individuals to diversify their Reserve Bank of India is now decided to portfolio, the extant guidelines on Introduction of Legal Entity Identifier for (i) Payment Enablers (weight25%), gradually restore the CRR in two phases in Liberalised Remittance Scheme (LRS) have Large Value Transactions in Centralized (ii) Payment Infrastructure–Demand a non-disruptive manner. Accordingly, banks been reviewed by RBI and now resident Payment Systems -sidefactors (10%), are required to maintain the CRR at 3.50 individuals are permitted to make The Legal Entity Identifier (LEI) is (iii) Payment Infrastructure–Supply percent of their NDTL effective from the remittances under LRS ($2,50,000 in a FY a20-digit number used to uniquely -side factors (15%) reporting fortnight beginning March2, 2021 without documentary evidence) to IFSCs identify parties to financial transactions and 4.00percent of their NDTL effective (iv) Payment Performance (45%) and setup in India subject to the following worldwide. LEI has been introduced by from fortnight beginning May22, 2021. conditions: (v) Consumer Centricity (5%). the RBI in a phased manner for Capital Conservation Buffer and Net The remittance shall be made only form a participants in the over the counter RBI constitutes a Working Group on Stable Funding Ratio (NSFR) king investments in IFSCs insecurities, other (OTC) derivative and non-derivative digital lending including lending As part of the regulatory measures taken in than those issued by entities/companies markets as also for large corporate through online platforms and mobile the wake of COVID-19, the implementation resident (outsideIFSC) in India. borrowers. apps of last tranche of the Capital Conservation Resident Individuals may also open an on RBI has decided to introduce the LEI Recent spurt and popularity of online Buffer (CCB) of 0.625 percent, which was interest bearing Foreign Currency Account system for all payment transactions of lending platforms/mobile lending apps scheduled to take effect from April 1, 2020, (FCA) in IFSCs, for making the above value ₹50crore and above undertaken by (digital lending) has raised certain serious was deferred till April1, 2021. Considering permissible investments under LRS. Any entities (non-individuals) using RTGS and concerns which have wider systemic the continuing stress on account of funds lying idle in the account for a period NEFT. All non-individual customers implications. Considering this RBI has set up COVID-19, and in order to aid in the upto 15 days from the date of its receipt in initiating or receiving transactions of a Working Group to study all aspects of recovery process, RBI has decided to defer to the account shall be immediately ₹50crore and above through RTGS digital lending activities in the regulated the implementation of the last tranche of repatriated to domestic INR account of the and/or NEFT must obtain LEI. financial sector as well as by unregulated the CCB of 0.625 percent from April 1, investor in India. In India, LEI can be obtained from Legal players so that an appropriate regulatory 2021 to October 1, 2021. The pre-specified Resident Individuals shall not settle any Entity Identifier India Ltd. (LEIL) which is approach can be put in place. trigger for loss absorption through domestic transactions withot her residents recognised as an issuer of LEI by the RBI Shri Jayant Kumar Dash, Executive Director conversion / write-down of Additional Tier through these FCA sheld in IFSC. All other under the Payment and Settlement of RBI is the Chairman of the Working 1 instruments shall remain at 5.5 percent of guidelines applicable for LRS should be Systems Act, 2007 Group. The other members include, Shri risk weighted assets (RWAs) and will rise to complied by the banks while permitting Reserve Bank of India introduces the Ajay Kumar Choudhary, Shri P.Vasudevan, 6.125 percent of RWAs from October1, these remittances. RBI-Digital Payments Index Shri Manoranjan Mishra, Shri Vikram Mehta 2021. Risk-Based Internal Audit (RBIA) for Reserve Bank of India has constructed a and Shri Rahul Sasi. As part of the regulatory measures taken in NBFCs and UCBs composite Digital Payments Index (DPI) The Working group will evaluate digital the wake of COVID-19, the implementation RBI has decided to mandate RBIA to capture the extent of digitization of lending activities and assess the penetration of Net Stable Funding Ratio (NSFR) by framework for the following category of payments across the country. and standards of outsourced digital lending banks in India had been deferred till April1, Non-Banking Financial Companies (NBFCs) activities in RBI regulated entities. 2021. In view of the ongoing stress on and Primary (Urban) Co-operative Banks The RBI-DPI comprises of 5 broad account of COVID-19, it has been decided (UCBs). parameters that enable measurement of Maintenance of Cash Reserve Ratio to defer the implementation of NSFR (CRR) • All deposit taking NBFCs, irrespective deepening and penetration of digital guidelines by a further period of six months. of their size. payments in the country over different In March 2020, RBI has reduced Cash Accordingly, the NSFR Guidelines shall • All Non-deposit taking NBFCs (including time periods. These parameters are– Reserve Ratio (CRR) of all banks by 100 come in to effect from October 1, 2021. Core Investment Companies) with Siblink Magazine 22 basis points from 4.00 percent to 3.00 NSFR is defined as the amount of available asset size of ₹5,000 crore and above. branches participate in image-based CTS percent of their Net Demand and Time stable funding relative to the amount of • All UCBs having asset size of ₹500 under respective grids by September 30, Liabilities (NDTL) with effect from the required stable funding for the banks. crore and above. 2021. The Banks are free to adopt a model reporting fortnight beginning March28, Liberalised Remittance Scheme- These entities shall implement the RBIA of their choice, like deploying suitable 2020 for a period of one year, ending on Remittance to IFSCs framework by March31,2022 in accordance infrastructure in every branch or following a March 26, 2021 to ensure more liquidity in With a view to deepen the financialmarkets with the Guidelines on Risk-Based Internal hub & spoke model, etc. the system to cope up with the economic in International Financial Services Centres Audit provided by RBI. Standing External Advisory Committee crisis caused due to outbreak of Covid-19 (IFSCs) and provide an opportunity to Digital Payment Security Controls- for evaluating applications for Universal pandemic. resident individuals to diversify their Master Directions Banks and Small Finance Banks Reserve Bank of India is now decided to portfolio, the extant guidelines on RBI has recently issued master directions on RBI has recently announced the names of gradually restore the CRR in two phases in Liberalised Remittance Scheme (LRS) have Digital Payment Security Controls for all the the members of the Standing External a non-disruptive manner. Accordingly, banks been reviewed by RBI and now resident banks and those NBFCs which issue cards. Advisory Committee (SEAC) for evaluating are required to maintain the CRR at 3.50 individuals are permitted to make The master direction provides necessary applications for new Universal Banks as well percent of their NDTL effective from the remittances under LRS ($2,50,000 in a FY guidelines for the regulated entities to set as Small Finance Banks under the reporting fortnight beginning March2, 2021 without documentary evidence) to IFSCs up a robust governance structure and chairmanship of Smt. ShyamalaGopinath, and 4.00percent of their NDTL effective setup in India subject to the following implement common minimum standards of former Deputy Governor, Reserve Bank of from fortnight beginning May22, 2021. conditions: security controls for digital payment India. The other members of the committee Capital Conservation Buffer and Net The remittance shall be made only form a products and services like internet, mobile are, Ms.RevathyIyer, Director, Central Stable Funding Ratio (NSFR) king investments in IFSCs insecurities, other banking, card payments, among others. Board, Reserve Bank of India, Shri B. As part of the regulatory measures taken in than those issued by entities/companies Integrated Ombudsman Scheme Mahapatra, former ED, RBI and presently the wake of COVID-19, the implementation resident (outsideIFSC) in India. Chairman, NPCI, Shri T.N. Manoharan, To make the alternate dispute redress former Chairman, and Shri of last tranche of the Capital Conservation Resident Individuals may also open an on mechanism simpler and more responsive to Buffer (CCB) of 0.625 percent, which was interest bearing Foreign Currency Account Hemant G. Contractor former MD, SBI and the customers of regulated entities, it has former Chairman, PFRDA. scheduled to take effect from April 1, 2020, (FCA) in IFSCs, for making the above been decided to implement, integration of was deferred till April1, 2021. Considering permissible investments under LRS. Any the three Ombudsman schemes and The Insurance (Amendment) Bill, 2021 the continuing stress on account of funds lying idle in the account for a period adoption of the “One Nation One The Bill increases the limit on foreign COVID-19, and in order to aid in the upto 15 days from the date of its receipt in Ombudsman” approach for grievance investment in an Indian insurance company recovery process, RBI has decided to defer to the account shall be immediately redressal. This is intended to make the from 49% to 74%, and removes restrictions the implementation of the last tranche of repatriated to domestic INR account of the process of redress of grievances easier by on ownership and control. However, such the CCB of 0.625 percent from April 1, investor in India. enabling the customers of the banks, foreign investment may be subject to 2021 to October 1, 2021. The pre-specified Resident Individuals shall not settle any NBFCs and non-bank issuers of PPIs to additional conditions as prescribed by the trigger for loss absorption through domestic transactions withot her residents register their complaints under the central government. conversion / write-down of Additional Tier through these FCA sheld in IFSC. All other integrated scheme, with one centralised The National Bank for Financing 1 instruments shall remain at 5.5 percent of guidelines applicable for LRS should be reference point. The Integrated Infrastructure and Development (NBFID) risk weighted assets (RWAs) and will rise to complied by the banks while permitting Ombudsman Scheme will be rolled out in Bill, 2021 6.125 percent of RWAs from October1, these remittances. June 2021. The National Bank for Financing 2021. Risk-Based Internal Audit (RBIA) for Extension of Cheque Truncation System Infrastructure and Development Bill, 2021 As part of the regulatory measures taken in NBFCs and UCBs across all bank branches in the country was approved by both Houses of Parliament the wake of COVID-19, the implementation RBI has decided to mandate RBIA in March 2021. The Bill seeks to establish of Net Stable Funding Ratio (NSFR) by framework for the following category of As announced in the RBI’s Monetary policy the National Bank for Financing banks in India had been deferred till April1, Non-Banking Financial Companies (NBFCs) of February 2021 and to leverage the Infrastructure and Development (NBFID) as 2021. In view of the ongoing stress on and Primary (Urban) Co-operative Banks availability of CTS and provide uniform the principal development financial account of COVID-19, it has been decided (UCBs). customer experience irrespective of institution (DFIs) for infrastructure to defer the implementation of NSFR • All deposit taking NBFCs, irrespective location of her/his bank branch, it has been financing. Unlike banks, DFIs do not accept guidelines by a further period of six months. of their size. decided to extend CTS across all bank deposits from people. They source funds Accordingly, the NSFR Guidelines shall • All Non-deposit taking NBFCs (including branches in the country. To facilitate this, from the market, government, as well as come in to effect from October 1, 2021. Core Investment Companies) with banks shall have to ensure that all their multi-lateral institutions, and are often Siblink Magazine 23 supported through government guarantees. Time Deemed Residual Maturity Deemed Residual Maturity NBFID: NBFID will be set up as a corporate Period of Basel III AT-1 bonds(Years) of Basel III Tier 2Bonds(Years) Till March 10 years or Contractual body with authorised share capital of Rs.1 10 lakh crore. Shares of NBFID may be held by: 31, 2022 Maturity which ever is earlier. April 01, 2022 (i) central government, (ii) multilateral -September 30, 20 Contractual Maturity institutions, (iii) sovereign wealth funds, (iv) 2022 October 01, pension funds, (v) insurers, (vi) financial 2022 30 Contractual Maturity institutions, (vii) banks, and (viii) any other -March 31, 2023 April 01, 2023 100* Contractual Maturity institution prescribed by the central onwards government. Initially, the central government will own 100% shares of the Master Direction on Amalgamation of institution which may subsequently be Urban Cooperative Banks reduced up to 26%. With a view to bring reforms in Urban Functions of NBFID: NBFID will have both sector, RBI in the financial as well as developmental objectives. recent days initiating numerous measures by exercising powers conferred under Banking Review of norms -Investment in debt Regulation Act, 1949, amende dvide Banking instruments (AT1 bonds and Tier II Regulation (Amendment) Act, 2020. To Bonds) by Mutual funds strengthen this sector, RBI has felt the need Additional Tier I bonds and Tier 2 bonds of consolidation in the urban cooperative issued under Basel III framework are some banking space and issued master directions instruments which may have above referred in this regard. special features. The debt instruments The new guidelines shall cover having such special features as referred amalgamation of two or more UCBs. above, which otherwise are Reserve Bank of India may consider Non-Convertible Debentures, may be proposals for merger and amalgamation. treated as debt instruments until converted to equity. FETERS –Cards: Monthly Reporting SEBI has recently stipulated following Recently it has been decided to collect prudential investment limits for mutual more details of international transactions funds for investment in these instruments. using / debitcard / unified Thel imits specified are, payment interface (UPI) along with their • No Mutual Fund under all its schemes economic classification (Merchant Category shall own more than 10% of such Code–MCC) through a new return called, instruments issued by a single issuer. FETERS-Cards which needs to be captured • Mutual Fund scheme shall not invest–a. in same portal. The additional details more than 10% of its NAV of the debt required to be collected and reported by portfolio of the scheme in such instruments; ADbanks, henceforth are, and b. more than 5% of its NAV of the For transactions through credit card / debt portfolio of the scheme in such debitcard / UPI: Sale of forex by AD instruments issued by a single issuer towards international transaction made by With regard to the valuation of these Indian resident (to be reported by the card investments, the deemed residual maturity issuing / transaction originating AD); and for the purpose of valuation of existing as Purchase of forex by AD under transaction well as new bonds issued under Basel III by foreign resident with Indian resident (to framework shall be as below, be reported by merchant acquirer AD). SIBSTC

Siblink Magazine 24 sipping them twice a day (as is shown in STAYING HEALTHY: green tea advts). • Turmeric, Garlic and Ginger - include AjayiOommen them in all curries. Chief Manager, • Small onion – the best immunity booster. Taking them twice a day will help. Credit Department The following drink or kada (as it is commonly called) will also help to a great extent: Now that we all are going through the 2nd • 1½ inch ginger, 6-7 garlic and 5-10 black and 3rd phase of COVID 19 pandemic, not pepper balls – All Crushed. getting infected is now the prime task. To • Karim Jeerakam (black cumin) – a pinch reduce the risk of getting infected or reduce • Turmeric – a pinch the intensity once infected, we should be • Lime juice – a teaspoon able to increase our immunity. We all have • Salt to taste kids and aged parents at home and hence it’s Boil the above ingredients in 4 glasses our responsibility to keep them safe also. of water for 10-15 minutes. Some of the immunity booster foods are as Strain and drink two times a day. (You may not follows: like it in the beginning, but later on you will • Citrus fruits – commonly available ones become addicted.) are Orange, lemon and grapefruits. Other Other than the above, drink plenty of water. non-citrus fruits like Papaya and kiwi also Gargle with lukewarm water containing rock contains Vitamin C which helps in boosting salt and turmeric and practice steaming, twice our white blood cells to fight infection. Make a day (avoid steaming if you have sensitive skin it a habit to have at least one fruit a day. or eczema). Use double mask (surgical mask • Red bell peppers or commonly known & cloth mask) or N 95 mask. Wearing two as the red capsicum. Salads can be colorful masks could make it difficult to breathe, but with them. won’t reduce oxygen supply. Don’t remove • Broccoli – Nobody likes it (my kids just go them while speaking nor touch them. Keep ahhh... when they see it), but believe me, they your hands sanitized. Practice breathing are packed with vitamin A, C and E and is one exercises. Having an oximeter at home will of the healthiest vegetable. Include them in also help to measure the level of oxygen - If it your salad. goes below 94, seek medical advice. • Spinach – Just like broccoli, nobody likes Kindly note that the above are not cure for any them, but still they are one of the healthiest disease, but only an immunity booster which when cooked as little as possible. will nullify/slow down the process of getting • Yogurts – Something which will be infected or reduce the intensity once infected. available in almost all households. You can But always avoid the 3Cs - CROWDED place, even add fruits to make it yummier. It’s CONTACT with infected persons and CLOSED better to have the ones prepared at home rooms and accept the 4th C - CARING. Don’t instead of buying the flavoured ones from do anything to tamper your humanity. There outside. are many suffering around us – in office, our • Almonds – A powerful source of neighborhood, our relatives, our friends etc. antioxidant. Just have them in between main Always lend a helping hand to those in need – meals as small snacks. like taking them to hospital, showing empathy • Green Tea – Without saying much, and caring for them, but at the same time everybody has taken to green tea which also ensure that you are self-protected. contains powerful antioxidants. Enjoying Thank you and Take care…………..

Siblink Magazine 25 sipping them twice a day (as is shown in STAYING HEALTHY: green tea advts). CAIIB Qualifiers • Turmeric, Garlic and Ginger - include them in all curries. • Small onion – the best immunity booster. Taking them twice a day will help. The following drink or kada (as it is commonly called) will also help to a great extent: Now that we all are going through the 2nd • 1½ inch ginger, 6-7 garlic and 5-10 black and 3rd phase of COVID 19 pandemic, not pepper balls – All Crushed. JUSTIN VINCENT SOORYA K M NANDANA V S NEETHU SOMAN LOKESH S getting infected is now the prime task. To • Karim Jeerakam (black cumin) – a pinch PPC 14815 PPC 14906 PPC 14294 PPC 12777 PPC PPC 13504 reduce the risk of getting infected or reduce • Turmeric – a pinch the intensity once infected, we should be • Lime juice – a teaspoon able to increase our immunity. We all have • Salt to taste kids and aged parents at home and hence it’s Boil the above ingredients in 4 glasses our responsibility to keep them safe also. of water for 10-15 minutes. Some of the immunity booster foods are as Strain and drink two times a day. (You may not follows: like it in the beginning, but later on you will • Citrus fruits – commonly available ones become addicted.) SOWMYA RAMAN K ARJUN SASIDHARAN E K VISHNU ARAVIND CHITRA K AKUMALLA PPC 14875 PPC 13484 PPC 14057 PPC 14265 VENKATAREDDY are Orange, lemon and grapefruits. Other Other than the above, drink plenty of water. PPC 12981 non-citrus fruits like Papaya and kiwi also Gargle with lukewarm water containing rock contains Vitamin C which helps in boosting salt and turmeric and practice steaming, twice our white blood cells to fight infection. Make a day (avoid steaming if you have sensitive skin it a habit to have at least one fruit a day. or eczema). Use double mask (surgical mask • Red bell peppers or commonly known & cloth mask) or N 95 mask. Wearing two as the red capsicum. Salads can be colorful masks could make it difficult to breathe, but with them. won’t reduce oxygen supply. Don’t remove • Broccoli – Nobody likes it (my kids just go them while speaking nor touch them. Keep ABHISHEK RAJ JITHIN P S VAISAKH S SRUTHI M VIVEK KUMAR SINGH ahhh... when they see it), but believe me, they your hands sanitized. Practice breathing PPC 14130 PPC 14103 PPC 14089 PPC 14185 PPC 14248 are packed with vitamin A, C and E and is one exercises. Having an oximeter at home will of the healthiest vegetable. Include them in also help to measure the level of oxygen - If it your salad. goes below 94, seek medical advice. • Spinach – Just like broccoli, nobody likes Kindly note that the above are not cure for any them, but still they are one of the healthiest disease, but only an immunity booster which when cooked as little as possible. will nullify/slow down the process of getting • Yogurts – Something which will be infected or reduce the intensity once infected. available in almost all households. You can But always avoid the 3Cs - CROWDED place, PRETTY VARGHESE DHINESH KUMAR D SRINIDHI BHAT HARISANKAR P S NIMISHA ELIZABATH even add fruits to make it yummier. It’s CONTACT with infected persons and CLOSED PPC 13544 PPC 14016 PPC 14422 PPC 14125 JACOB PPC 12455 better to have the ones prepared at home rooms and accept the 4th C - CARING. Don’t instead of buying the flavoured ones from do anything to tamper your humanity. There outside. are many suffering around us – in office, our • Almonds – A powerful source of neighborhood, our relatives, our friends etc. antioxidant. Just have them in between main Always lend a helping hand to those in need – meals as small snacks. like taking them to hospital, showing empathy • Green Tea – Without saying much, and caring for them, but at the same time everybody has taken to green tea which also ensure that you are self-protected. AMAL MATHEW JINU ZACHARIAH NEETHU C JOSE ABIJITH K SREENATH K contains powerful antioxidants. Enjoying Thank you and Take care………….. PPC 13395 PPC 11539 PPC 10395 PPC 13127 PPC 12342

Siblink Magazine 26 PRINCE PRABHU KEERTHI R PAI SUTHAR PARASMANI KRISHNA PRASAD P YASH CHAUBEY PPC 14878 PPC 14474 RATANLAL PPC 9775 PPC 14570 PPC 14594

SIDDESH C N LISA SARA GEORGE MATHEW ALEX A HARSHA BABU K P SATHISHKUMAR L PPC 13428 PPC 13684 PPC 13490 PPC 14288 PPC 14233

VIGNESH A V R RESHMA SUNNY AKASH CHANDRAN C S STEBIN SABU INDUJA JACOB PPC 14239 PPC 13547 PPC 14037 PPC 13539 PPC 14051

SALIMA S NAIR PPC 13894 Gerald Michael Dass, Mr.Rijesh Krishnan, Manager, PPC 11721 completed Manager, PPC 7279 completed the Certified Credit Professional Credit management of banks paper & Digital banking. (By The institute of cost accountants of India-ICAI)

Ajo M Joseph, Asst. Manager, PPC 8539 completed Credit management of banks (By The institute of cost accountants of India-ICAI)

Siblink Magazine 27 Other Achievements by our Staff Members

Annie Mampilly Assistant Manager PPC 14659

Won ‘Inspiration of the Year Award - Runner Up’ at the Centre Jinu Johny, Manager, PPC 12382 of Excellence, UK international Awards 2020. wrote and produced the song "EN The award was received for writing 7 research papers and APPANE" on the You Tube Channel publishing 6 of them in national and international journals, D-Musics completing 4 Diplomas and 9 short term courses when she was infected with Corona and during the post corona 10 days. The Awards were announced on 1st February 2021.

Mariya Yohannan Assistant Manager PPC-10441 Completed Certified Credit Professional and Certificate in Risk in Financial Services Level-1

Nandukrishnan, Asst. Manager PPC 9158 is Percussion Artist. He can play Chenda, Idakka, Ghatam, Mrindangam etc. and also holds interest in photography and singing. In a first of its kind attempt, he used Ghatam (Carnatic Musical Instrument) for performing Kerala traditional percussion art "Thayambaka". The idea behind this thought is why our (Kerala) pattern/structure is not been used/adopted/explored by carnatic music culture.

Siblink Magazine 28 CSR Initiatives Photos Q4 FY 2020-21

CSR assistance to Nirmala Medical Centre, Muvattupuzha to install CSR assistance to Catholic Centre, Irinjalakuda for Dialysis Machine in the hospital. laying wooden flooring at the shuttle court in the premises.

CSR assistance to Mundakkayam Medical Handing over of CSR assistance for Handing over of CSR assistance Trust Hospital for installation of Dialysis installation of dialysis machine in for installation of incinerator in Machine in the hospital. M/s.Maria Theresa Hospital, Kuzhikkattussery. M/s.Abhaya Bhavan, Porathissery.

Handing over ceremony of Vehicle for the Palliative care unit to Washing machine provided under CSR to Thrikkakara Muncipality as part of the Bank’s initiative. Angela old-age Home, Thaliparamba.

South Indian Bank bags ASSOCHAM National e-Summit & Awards for Digital Financial South Indian Bank bags UiPath Services in Banking Automation Excellence Awards-2020

South Indian Bank bags ASSOCHAM National South Indian Bank e-Summit & Awards delivered a stellar for Digital Financial Services performance by winning in Banking & Financial the UiPath Automation Lending- Runner Up, Excellence Awards, 2020. Digital Deposits- Private Sector Bank

Siblink Magazine 29 Varsha Manohar Korgaonkar Clickz Clerk PPC 5219

Thacker VibhutiAshokbhai Asst. Manager, PPC 11646

Justin Thomas Clerk, PPC 12812

Anandu S Manager, PPC 12577

Sketches

Haris M, Manager, PPC 8032

Siblink Magazine 30 Wedding bells

Aditya Vinod, Manager, Head Office-Premises & Maintenance Department PPC 11990 Akhil Shaji, Assistant Manager, Chemmad and Dr. Revathy Nair Thirurangadi PPC :13722 and Aswathy Devasia

Amitha joseph, Clerk, branch, PPC 14477 and Martin joshy Sreehari Prem Son of Mr.Premkumar Chief Manager, R.O, Trivandrum

Pranav R, Assistant Manager, Kainoor Leo Davis, Manager Pilathara Branch, PPC 10797 Branch, PPC 14463 and Anupriya Shaju, Clerk, Thaliparamba and Sruthi M P Branch PPC 15001

Siblink Magazine 31 BANK ON US

Toll Free (India): 1800-102-9408, 1800-425-1809 (BSNL), Email: [email protected], CIN : L65191KL1929PLC001017 www.southindianbank.com /thesouthindianbank