religions Article The New Frontier: Religion in America’s National Space Rhetoric of the Cold War Era Glen E. Swanson Center for Scholastic Programming in Aerospace Education (CSPACE), Grand Rapids, MI 49509-0331, USA;
[email protected] Received: 16 October 2020; Accepted: 3 November 2020; Published: 9 November 2020 Abstract: The origins and use of national space rhetoric used by NASA, the US government, and the media in America began during the Cold War era and relied, in part, on religious imagery to convey a message of exploration and conquest. The concept of space as a “New Frontier” was used in political speech, television, and advertising to reawaken a sense of manifest destiny in postwar America by reviving notions of religious freedom, courage, and exceptionalism—the same ideals that originally drove expansionist boosters first to the New World and then to the West. Using advertisements, political speeches, NASA documents, and other media, this paper will demonstrate how this rhetoric served to reinforce a culture held by many Americans who maintained a long tradition of believing that they were called on by God to settle New Frontiers and how this culture continues to influence how human spaceflight is portrayed today. Keywords: New Frontier; spaceflight; rhetoric; pioneer; nationalism; exceptionalism; manifest destiny; religion; NASA; astronauts 1. Introduction Frederick Jackson Turner claimed that the American frontier had shaped America and defined the characteristics of being American. Turner was an American historian whose “frontier thesis” posited that the Western Frontier drove American history and, as a result, explained why America is what it is. The frontier concept facilitated a certain rugged individualism in those who explored it.