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Bartending for Dummies‰ 01_05056x ffirs.qxp 8/31/06 7:54 PM Page iii Bartending FOR DUMmIES‰ 3RD EDITION by Ray Foley 01_05056x ffirs.qxp 8/31/06 7:54 PM Page ii 01_05056x ffirs.qxp 8/31/06 7:54 PM Page i Bartending FOR DUMmIES‰ 3RD EDITION 01_05056x ffirs.qxp 8/31/06 7:54 PM Page ii 01_05056x ffirs.qxp 8/31/06 7:54 PM Page iii Bartending FOR DUMmIES‰ 3RD EDITION by Ray Foley 01_05056x ffirs.qxp 8/31/06 7:54 PM Page iv Bartending For Dummies®, 3rd Edition Published by Wiley Publishing, Inc. 111 River St. Hoboken, NJ 07030-5774 www.wiley.com Copyright © 2006 by Wiley Publishing, Inc., Indianapolis, Indiana Published by Wiley Publishing, Inc., Indianapolis, Indiana Published simultaneously in Canada No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appro- priate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, 978-750-8400, fax 978-646-8600. Requests to the Publisher for permission should be addressed to the Legal Department, Wiley Publishing, Inc., 10475 Crosspoint Blvd., Indianapolis, IN 46256, 317-572-3447, fax 317-572-4355, or online at http://www.wiley.com/go/permissions. Trademarks: Wiley, the Wiley Publishing logo, For Dummies, the Dummies Man logo, A Reference for the Rest of Us!, The Dummies Way, Dummies Daily, The Fun and Easy Way, Dummies.com and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc. and/or its affiliates in the United States and other countries, and may not be used without written permission. All other trademarks are the property of their respective owners. Wiley Publishing, Inc., is not associated with any product or vendor mentioned in this book. LIMIT OF LIABILITY/DISCLAIMER OF WARRANTY: THE PUBLISHER AND THE AUTHOR MAKE NO REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE ACCURACY OR COMPLETE- NESS OF THE CONTENTS OF THIS WORK AND SPECIFICALLY DISCLAIM ALL WARRANTIES, INCLUDING WITHOUT LIMITATION WARRANTIES OF FITNESS FOR A PARTICULAR PURPOSE. NO WARRANTY MAY BE CREATED OR EXTENDED BY SALES OR PROMOTIONAL MATERIALS. THE ADVICE AND STRATEGIES CONTAINED HEREIN MAY NOT BE SUITABLE FOR EVERY SITU- ATION. THIS WORK IS SOLD WITH THE UNDERSTANDING THAT THE PUBLISHER IS NOT ENGAGED IN RENDERING LEGAL, ACCOUNTING, OR OTHER PROFESSIONAL SERVICES. IF PRO- FESSIONAL ASSISTANCE IS REQUIRED, THE SERVICES OF A COMPETENT PROFESSIONAL PERSON SHOULD BE SOUGHT. NEITHER THE PUBLISHER NOR THE AUTHOR SHALL BE LIABLE FOR DAMAGES ARISING HEREFROM. THE FACT THAT AN ORGANIZATION OR WEBSITE IS REFERRED TO IN THIS WORK AS A CITATION AND/OR A POTENTIAL SOURCE OF FURTHER INFORMATION DOES NOT MEAN THAT THE AUTHOR OR THE PUBLISHER ENDORSES THE INFORMATION THE ORGANIZATION OR WEBSITE MAY PROVIDE OR RECOMMENDATIONS IT MAY MAKE. FURTHER, READERS SHOULD BE AWARE THAT INTERNET WEBSITES LISTED IN THIS WORK MAY HAVE CHANGED OR DISAPPEARED BETWEEN WHEN THIS WORK WAS WRIT- TEN AND WHEN IT IS READ. For general information on our other products and services, please contact our Customer Care Department within the U.S. at 800-762-2974, outside the U.S. at 317-572-3993, or fax 317-572-4002. For technical support, please visit www.wiley.com/techsupport. Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronic books. Library of Congress Control Number: 2006927780 ISBN-13: 978-0-470-05056-9 ISBN-10: 0-470-05056-X Manufactured in the United States of America 10 9 8 7 6 5 4 3 2 1 3O/SQ/QZ/QW/IN 01_05056x ffirs.qxp 8/31/06 7:54 PM Page v About the Author Ray Foley, a former Marine with over 20 years of bartending and restaurant experience, is the founder and publisher of BARTENDER Magazine, the only magazine in the world specifically geared toward bartenders and one of the very few primarily designed for servers of alcohol. BARTENDER Magazine is enjoying its 27th year and currently has a growing circulation of over 150,000. Ray has been published in numerous articles throughout the country and has appeared on many TV and radio shows, including David Susskind, ABC-TV News, CBS News, NBC News, Good Morning America, Joe Franklin, Patricia McCann, WOR-TV, and Live with Regis and Kathie Lee. Ray has also been featured in major magazines, including Forbes and Playboy. Ray is the founder of the Bartender Hall of Fame, which honors the best bartenders throughout the United States not only for their abilities as bartenders but for involvement in their communities as well. Ray serves as a consultant to some of the United States’ foremost distillers and importers. He is also responsible for naming and inventing new drinks for the liquor industry, the most popular being the Fuzzy Navel. Ray has the largest collection of cocktail recipe books in the world, dating back to the 1800s, and is one of the foremost col- lectors of cocktail shakers, with 400 shakers in his collection. He is the author of The Ultimate Cocktail Book, The Ultimate Little Shooter Book, Advice from Anonymous, The Irish Drink Book, and Jokes, Quotes and Bartoons. Ray has four children: Ray, William, Amy, and Ryan, and lives in New Jersey with his wife, Jaclyn. For more information about BARTENDER Magazine, please contact Jackie Foley at P.O. Box 158, Liberty Corner, NJ 07938; phone 908-766-6006; fax 908-766-6607; e-mail [email protected]; Web site www.bartender.com. 01_05056x ffirs.qxp 8/31/06 7:54 PM Page vi Dedication This book is dedicated to all who serve the public with long hours, tired bodies, and great patience (and still know how to have fun): bartenders. And, of course, to Jaclyn Marie, whom I love the best, and Ryan Peter, who loves me the best. Both have made my cup overflow. 01_05056x ffirs.qxp 8/31/06 7:54 PM Page vii Author’s Acknowledgments I would like to pour out my gratitude to Tracy Boggier and the overflowing enthusiasm at John Wiley & Sons. For mixing all the ingredients properly and adding just the right amount of garnish, Mr. Tim Gallan, the project editor of Bartending For Dummies. I humbly acknowledge those at BARTENDER Magazine for serving this up in record speed, especially my best friend, Loretta Natiello. And, for supplying all the ingredients in this mixture, Mr. & Mrs. Bill Samuels Jr., and the gang at Maker’s Mark; Michael McNeal and the crew at Anheuser-Busch; William Anderson and Celio Romanach, Bacardi USA, Inc.; Brown-Forman Beverages Worldwide; Michel Roux, Jerry C. Ciraulo, and my long time friends at Crillon Importers; Max Shapira, Larry Kass, Parker Beam, Susan Overton, and Edward DiMuro from Heaven Hill Distilleries, Inc.; Norton Cooper at Charles Jacquin et Cie, Inc.; Tom Flocco, Jim Beam Brands Worldwide, Inc.; Kevin Kraples at Future Brands; Laird & Co.; Peter Nelson and Michelle Krause, Niche Marketing Corp.; Jose Suarez and Jake Jacobsen, Coco Lopez, Inc.; my loyal friends at Remy Amerique; Jeff Pogash, Schieffelin & Somerset; Pernod Ricard; Ed Gualtieri, Barton Brands; Vic Morrison, McCormick Distilling; Alan Lewis at C&C International; Chester Brandes, William Grant and Sons, Inc.; my old friends at Skyy Spirits. Special thanks to Harry and Doris Knowles of The Manor Restaurant, West Orange, NJ, for the opportunity, knowledge, and encouragement they gave me, and all the great “Terrace Lounge” crew, especially Millie Rinaldi, John Cowan, Mike Cammarano, Ann and John Guidice, Egon Gronau, Matt Wojack, Hymie Lipshitz, and, of course, the best general manager ever, U.S. Marine and friend, William Boggier. And a special tip to LeRoy Neiman and Lynn Quayle, Jimmy Zazzali, George Delgado, Foster Tennant, Joseph DeLissio, Robert Suffredini, Ralph Amato, Dave Conroy, Jon MacQuilken, Greg Cohen, Marvin Solomon, Bill Kull, Phil Magnotti, Charles Chop, Rene Bardel, Aurelien de Seze, Dr. Larry Nastro, Martin Margolis, attorney at law, and Rita Mazzarisi. A Very Special Thanks to Greg Morris of Brown-Forman Corporation for his assistance on the American and Canadian Whisk(e)y chapter. He is a true expert and friend. Thanks also to all those on the other side of the bar who tolerate me and, of course, the bartenders all over the world who take the chance and serve me! 01_05056x ffirs.qxp 8/31/06 7:54 PM Page viii Publisher’s Acknowledgments We’re proud of this book; please send us your comments through our Dummies online registration form located at www.dummies.com/register/. Some of the people who helped bring this book to market include the following: Acquisitions, Editorial, and Composition Media Development Project Coordinator: Adrienne Martinez Senior Project Editor: Tim Gallan Layout and Graphics: Acquisitions Editor: Tracy Boggier Denny Hager, Stephanie D. Jumper, Copy Editor: Sarah Faulkner Barry Offringa, Lynsey Osborn, Heather Ryan, Erin Zeltner Technical Editor: Natalie Paynter Proofreaders: Betty Kish, Jessica Kramer Editorial Manager: Christine Meloy Beck Indexer: Dakota Indexing Editorial Assistants: Erin Calligan, David Lutton Cover Photos: © Pankay & Insy Shaw/ Getty Images Cartoons: Rich Tennant (www.the5thwave.com) Publishing and Editorial for Consumer Dummies Diane Graves Steele, Vice President and Publisher, Consumer Dummies Joyce Pepple, Acquisitions Director, Consumer Dummies Kristin A. Cocks, Product Development Director, Consumer Dummies Michael Spring, Vice President and Publisher,
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