sign in sign up
<<
Home , Immersive design

80 Communication Arts Enroll at uclaextension.edu or call (800) 825-9971 DESIGN Design Communication Arts Certificate COMMUNICATION Earn a Certificate in Our Customizable Program for Career-Minded Graphic ARTS This 16-course certificate is ideal for those who want to pur- 81 Core Design Concepts sue a career in . DCA courses are open to all 82 Print & Graphic ­students; certificate candidacy 82 Web & is not required. 84 84 Advanced Design Electives DCA Curriculum 85 Weekend & Short Courses 11 Required Courses Core Design Concepts Design Fundamentals Color Methodologies Design II: Collateral Communication Study Design III: Branding Design by DCA student Manisha Goenka Sharpen your web and interac- and Context tion design skills and get the Software Requirements Design IV: Advanced Design Practice competitive edge with our web Students must have access to design sequence: Pages 81 & 84. the current version of Adobe Creative Suite. Certificate students Web Design I: HTML and CSS Print and Graphic receive a substantial discount on Web Design II: JavaScript and jQuery Communication Tool Kit software at the UCLA Student Store. Lab hours are not available. Web Design III: Frameworks Drawing for Communication Web Design IV: Photoshop I Candidacy Benefits Real World Applications Illustrator I Students who enroll in the 16-course certificate pay a $250 candidacy fee Courses offered both online and in InDesign our state-of-the art iMac lab. and receive the following: Pages 18 & 82. “Thanks to UCLA Extension, I have • Priority on wait list for full courses amazed myself and my clients at 5 Electives • Admittance to AIGA student just how much I have to offer in group events Students choose 5 electives from the world of graphic design and • courses in web, interaction design, UCLA Bruincard for just $10 web development.” print, and photography, as well as (good for campus discounts —JD Sebastian advanced design electives in studio and more) Pages 83 & 84. arts and specialty areas of design. Portfolio Review Web design by instructor Mitch Gohman Mentor­ships also earn elective­ credit. We recommend students­ After completing coursework, choose electives that build port­ students must pass a final folios, as well as software skills. portfolio review.

Course of Study Advisement Students have the option of taking To schedule time with an advisor call (310) 206-1422 or email For More Information courses entirely online, in the classroom, or both for added [email protected]. [email protected] | 310-206-1422 ­flexibility. Consult our Course Planning Guide on page 81. Course Icons Provide Information At-a-Glance m Online course M Meets during daytime hours Facebook: Website: & Textbook required e Credit course may not be taken facebook.com/UCLAxVisual visual.uclaextension.edu C UC credit; may be transferable­ to passed/not passed Twitter: other colleges and universities @UCLAxVisual Enroll at uclaextension.edu or call (800) 825-9971 Design Communication Arts 81

Use this guide to navigate the DCA Certificate, but note that it can be Course Planning Guide for altered for your convenience. There are 64 total required units. Many courses are offered every quarter; others are scheduled on a rotating basis. DCA Certificate Students Move through the program at your own pace; it is not mandatory to take 3 courses each quarter.

1st Quarter 2nd Quarter 3rd Quarter Design Fundamentals (4 units) Typography (4 units) Illustrator I (4 units) Photoshop I (4 units) Color Methodologies (4 units) Design II: Collateral Communication (4 units) Drawing for Communication (4 units) InDesign (4 units) Elective Recommended: Think Like a

4th Quarter 5th Quarter 6th Quarter Design III: Branding (4 units) Design IV: Advanced Design Practice Elective Design History and Context (4 units) Elective Final Portfolio Review Elective Elective Recommended: Portfolio Polish

Reg# 268834CA Typography Design III: Branding Core Design Concepts Fee: $755 X 479.4A Design Media Arts 4 units X 479.2D Design Media Arts 4 units For information on course content, prerequisites, Westwood: 408 1010 Westwood Center This hands-on course covers the fundamentals of type, Learn to develop memorable identity systems using or advisement, email [email protected], visit Thu 7-10pm, Sep 22-Dec 8 its characteristics, vocabulary, and nomenclature as well symbols, icons, logos, and comprehensive environ- uclaextension.edu/dca, or call (310) 206-1422. ✷✷Sat 10am-1pm, Oct 8, 12 mtgs as creative uses of type and how it is integrated in suc- ments to define and reinforce personality, tone, and (no mtg 11/24) cessful design. Prerequisite: X 479.6A Design Funda- voice. The goal is to create meaningful, dynamic rela- For online course technical requirements see No refund after Sep 29. mentals and X 481.997 InDesign. Enrollment limited. tionships with the customer. For technical requirements Jag/Jeff Aguila, art director specializing in print cam- page 4. Internet access required to retrieve course materials. see page 4. Prerequisite: X 479.6A Design Fundamen- paigns who has worked with some of the largest Reg# 268825CA tals; X 479.4A Typography; and X 479.6E Design II; The seven Core Design Concepts courses are designed entertainment design firms, including BLT & Associates Fee: $755 proficiency with Photoshop, Illustrator, and InDesign. for those pursuing the Design Communication Arts Cer- and Art Machine, a Trailer Park Co., as well as 20th Westwood: 413 1010 Westwood Center Enrollment limited. Internet access required to retrieve tificate. These courses are also open to non-certificate Century Fox; Lionsgate Films; Universal; Paramount; Tue 7-10pm, Sep 20-Dec 6, 12 mtgs course materials. students. Sony Pictures; Warner Brothers; ESPN; Xbox; and Sony No refund after Sep 27. Reg# 269175CA In addition to these seven courses, students pursuing PlayStation. Jag received The Hollywood Reporter Key Christina Webb, artist and designer with 14 years of Fee: $755 the Design Communication Arts Certificate must com- Art Award for Home Entertainment—Special Recognition multidisciplinary design experience. Ms. Webb has Westwood: 306 1010 Westwood Center plete the Print and Graphic Communication Print for his work on the DVD packaging for Saw: worked on media design teams at Local Projects and Mon 7-10pm, Sep 19-Dec 5, 12 mtgs Kit plus six electives. Uncut Edition. in the J. Paul Getty Museum design studio. Her work No refund after Sep 26. includes exhibitions and environmental graphics, way- Pash, vice president of and Creative Manage- Required Courses: Design Fundamentals m X 479.6A Design Fundamentals (4 units) finding, identity systems, media design, photography, ment, ABC. Pash has designed the official logo for Miles X 479.6A Design Media Arts 4 units and custom typography. She completed her MFA in Davis, brand extensions for Playboy, products for John X 482.1D Color Methodologies (4 units) Fee does not include cost of art supplies. X 479.4A Typography (4 units) Graphic Design at the Rhode Island School of Design. Varvatos, retail product strategy for Motown Records, Enrollment limited. For more information see and for Perrier. His book, Inspirability, fea- X 479.2D Icons, Logos, and Logotype Design page 81. & m (4 units) Typography tures interviews with 40 prominent graphic designers. Reg# 268839CA X 479.6E Design II: Collateral Communication X 479.4A Design Media Arts 4 units Fee: $780 (4 units) Prerequisite: X 479.6A Design Fundamentals and Design History and Context Sep 21-Dec 7 X 479.3D Design History and Context (4 units) X 481.997 InDesign. Enrollment limited. For more X 479.3D Design Media Arts 4 units Michelle Constantine, BFA, Art Center College of X 479.68 Design III: Advanced Design Practice information see page 81. Gain a broad understanding of design and its dynamic Design; artist who works primarily in fabric, printmak- (4 units) Reg# 269009CA past to discover inspiration for the present. Survey the ing, and collage with the integration of digital tools. Ms. Fee: $780 history of visual communication, design’s sociopolitical Design Fundamentals Constantine has shown in galleries throughout Califor- Sep 20-Dec 6 and cultural contexts, and the artistic and technologi- nia, New York, and London. She is the recipient of the Deane Swick, MFA, graphic designer and artist cal characteristics of various movements. Students X 479.6A Design Media Arts 4 units UCLA Extension Outstanding Instructor Award, 2015. Fee does not include cost of art supplies. create portfolio pieces inspired by the designers and movements studied. For technical requirements see This is a hands-on introduction to the creative process m Design II: and core elements of graphic design, for a variety of Color Methodologies m page 4. Prerequisite: X 479.6A Design Fundamentals, X 482.10 Design Media Arts 4 units Collateral Communication outputs, including print and electronic media. Topics X 479.6E Design Media Arts 4 units X 481.992 InDesign, and X 479.4A Typography. Fee does not include the cost of art supplies. include research, typography, imagery, and concept This course introduces students to strategies in design Enrollment limited. Internet access required to retrieve This course covers theories and practical applications development. Projects are progressive and critiqued. communication and covers utility of systems, programs, course materials. & to understand the makeup of color and how best to use Enrollment limited. campaigns, and design families. Visual presentation and Reg# 268828CA it. Areas covered include general color theory and concept development are emphasized. For technical Fee: $755 Reg# 268824CA psychology, effective color creation, perception, man- requirements see page 4. Prerequisite: X 479.6A Westwood: 407 1010 Westwood Center Fee: $755 agement, color language, digital issues, additive and Design Fundamentals, X 481.99Z InDesign, and Wed 7-10pm, Sep 21-Dec 7, 12 mtgs Westwood: 407 1010 Westwood Center subtractive systems, and color output. For technical Tue 7-10pm, Sep 20-Dec 6, 12 mtgs X 479.4A Typography. & No refund after Sep 28. requirements see page 4. Enrollment limited. Shirin Raban, MA, USC Center for Visual Anthropology; No refund after Sep 27. Reg# 268848CA Reg# 268843CA brand identity designer, and ethnographic filmmaker. Henry Mateo, freelance design consultant in several Fee: $780 Fee: $780 design disciplines, including graphics, industrial, and Sep 21-Dec 7 Ms. Raban created integrated lifestyle for clients Sep 20-Dec 6 such as Mattel; Korbel Champagne; Lake Sonoma interiors. He has worked with such design firms as RKS, Shirin Raban, MA, USC Center for Visual Anthropology; Todd Smith, MFA, fine artist and concept illustrator Splane Design Associates, Melvin Best & Associates, brand identity designer, and ethnographic filmmaker. Winery; Sadaf Mediterranean Food; Okami Asian Foods; working in film and television whose specialties include DesignworksUSA, Rimco, and Beynon & Company. His Ms. Raban created integrated lifestyle brands for clients Serengeti Tea Company; and The Daily Shake. She drawing, painting, environment design, and matte paint- clients have included Chevys restaurants; EBSCO such as Mattel; Korbel Champagne; Lake Sonoma directed and edited the promotional film, The Making ing. His client list includes Sears; Hewlett Packard; Milk; Publishing; Westfield Shopping Centers; Honda Corpo- Winery; Sadaf Mediterranean Food; Okami Asian Foods; of a Teaching Artist, for UCLA Art and . Boost Mobile; and various Hollywood directors and ration; SEGA; Harmon Kardon; BMW; Brookstone; Serengeti Tea Company; and The Daily Shake. She Recipient, UCLA Extension Outstanding Instructor production designers. PricewaterhouseCoopers; and Adventist Hospitals. directed and edited the promotional film, The Making Award, 2010. Recipient, UCLA Extension Distinguished Instructor of a Teaching Artist, for UCLA Art and Architecture. Award, 2010. Recipient, UCLA Extension Outstanding Instructor Award, 2010. kkk 82 Design Communication Arts Enroll at uclaextension.edu or call (800) 825-9971 InDesign X 481.99Z Design Media Arts 4 units Design and prepare projects for printing through the Web & Interaction Apply Art Courses to understanding of color management, tools, palettes, menus, text, graphics, and the efficiencies of creating Design templates, style sheets, and master pages. Learn one- For information on course content, prerequisites, Your to multi-color output, image preparation, type and file or advisement, email [email protected], visit formats, digital prepress workflow, printing options, uclaextension.edu/dca, or call (310) 206-1422. Photography, studio arts, and paper, binding, comping and finishing, interacting with history courses can apply toward vendors, quoting jobs, proofing systems, and press checks. Prerequisite: Familiarity with Photoshop. Enroll- Suggested Tool Kit DCA certificates­ with approval. ment limited. Held in a Mac lab. Visitors not permitted. The Web and Interaction Design Tool Kit is one of the Internet access required to retrieve course materials. This quarter’s courses include: suggested options available to students pursuing the Reg# 269213CA Design Communication Arts Certificate. This tool kit Handmade Jewelry Fee: $1,125 offers a sequence of courses designed to provide a Westwood: B04 1010 Westwood Center foundation in web and interaction design. These courses Conceptual Photography Design by Sheida Koufigar Thu 7-10pm, Sep 22-Nov 17 are also open to non-certificate students. Photography I Thu 7-10pm, Dec 1 & 8 ✷✷Sat 2-5pm, Dec 10, 12 mtgs Elective Courses: No refund after Sep 29. X 481.24B Web Design I: HTML and CSS (4 units) Paul Mendoza, designer, creative strategist, culture X 481.99AF (4 units) vulture, and community builder. Mr. Mendoza currently works at Looking, a graphic design studio in beautiful User Experience I: Survey El Segundo. He is the membership director for AIGA LA, X 481.99AF Design Media Arts 4 units the professional organization for design, and is a proud Today’s designers must envision compelling ways to For a complete listing of arts courses, see page 17. To learn more about graduate of the UCLA Extension DCA program. He has facilitate rich interactive experiences. This course applying arts courses to DCA certificates, call (310) 206-1422. spoken and presented at General Assembly and the introduces the latest tools, techniques, and technologies AIGA national leadership retreat, as well as numerous used by leading agencies to develop world-class user local Los Angeles design events and programs. Mr. experiences. Topics include conducting user research; Mendoza’s client roster includes McDonald’s, Logitech, developing user personas and scenarios; information Photoshop I Miller Coors, Intel, and Hasbro. He brings a decade of architecture; system and ; proto- Print & Graphic X 481.11 Design Media Arts 4 units entertainment industry experience to his practice, type creation; and usability testing and analysis. Stu- Learn to create, manipulate, and combine digital leveraging both words and images to provide thoughtful dents develop and present a single comprehensive Communication images. Develop a working knowledge of Photoshop’s and tactical design solutions for creative teams. project for their portfolio that includes usability features; use the program in 2D print, interactive, and and design . Prerequisite: Familiarity with a web applications; and learn importing and exporting InDesign m software that can be used to create wireframes, such For information on course content, prerequisites, features. Enrollment limited. Held in a Mac lab. Visitors X 481.99Z Design Media Arts 4 units as InDesign, Illustrator, Powerpoint, OmniGraffle, or or advisement, email [email protected], visit not permitted. Internet access required to retrieve Prerequisite: Familiarity with Photoshop. Enrollment Axure. Enrollment limited. Internet access required to uclaextension.edu/dca, or call (310) 206-1422. course materials. limited. For more information see page 82. retrieve course materials. Reg# 268830CA Reg# 268850CA Reg# 269248CA For online course technical requirements see Fee: $1,125 Fee: $780 Fee: $755 page 4. Westwood: B04 1010 Westwood Center Sep 20-Dec 6 Westwood: 415 1010 Westwood Center ✷✷Thu 2-5:30pm, Sep 29-Nov 17 Dainise Meissner, BA, Art History, Indiana University; Mon 6:30-10pm, Sep 19-Nov 21, 10 mtgs ✷✷Thu 2-5:30pm, Dec 1 & 8, 10 mtgs Design Communication Arts Certificate and Advanced No refund after Sep 26. Required Tool Kit No refund after Oct 6. Print and Graphic Communication Certificate from UCLA Eugene Park, UX Designer & Strategist, with a back- The Print and Graphic Communication Design Tool Kit Hakon Engvig, BA in design with two advanced design Extension. Ms. Meissner currently does freelance work ground in Architecture (M.Arch) and Art Histroy (B.A.) is required for students pursuing the Design Commu- certificates from UCLA Extension. A native-born Norwe- creating map , brochures, catalogs, and and work spanning architecture, , digi- nication Arts Certificate. These courses also are open gian, Engvig’s domestic and international clients include photo shoots. She specializies in creating custom mixed tal advertising and technology. Mr. Park’s agency to non-certificate students. UCLA Medical Center, Macy Gray, Lifehouse, the media collages designed around personal photos and experience includes HUGE, Deutsch and North King- Together Project (India), and OTE Historical Restoration their history. dom with projects ranging from digital campaigns to Required Courses: Committee (Norway). product and platforms. X 479.2A Drawing for Communication (4 units) Reg# 268814CA X 481.11 Photoshop I (4 units) m Illustrator I Photoshop I X 481.47 Design Media Arts 4 units Fee: $755 X 481.47 Illustrator I (4 units) X 481.11 Design Media Arts 4 units Downtown Los Angeles: X 481.99Z InDesign (4 units) Discover how this vector-based drawing program Enrollment limited. For more information see integrates into the suite of design tools. Features pre- 106 UCLA Extension DTLA, 261 S. Figueroa St. page 82. & Wed 6:30-10pm, Sep 21-Nov 23, 10 mtgs m sented include templates, drawing paths, auto-tracing, Drawing for Communication Reg# 268840CA blending features, gradient meshes, wrapping type, No refund after Sep 28. X 479.2A Design Media Arts 4 units Fee: $780 exporting, shape and pen tools, and more. Enrollment Chris Becker, MFA, Art Center College of Design. Fee does not include the cost of art supplies. Sep 19-Dec 5 limited. Held in a Mac lab. Visitors not permitted. Inter- Interaction and UX designer versed in prototyping, Develop drawing skills for successful communication in Kenneth Wischmeyer, MA in Instructional Technologies, net access required to retrieve course materials. , user testing, and successfully taking design. Topics include thumbnails, quick sketches, San Francisco State University; Adobe Certified Expert. ideas from the drawing board to the real world. drawing from reference, drawing from memory, render- Reg# 268832CA Reg# 268816CA ing techniques, and media options. For technical Fee: $1,125 Photoshop I Fee: $755 requirements see page 4. Enrollment limited. Westwood: B04 1010 Westwood Center X 481.11 Design Media Arts 4 units ✷✷Mon 3-6pm, Sep 19-Dec 5, 12 mtgs Westwood: 415 1010 Westwood Center Reg# 268842CA Held in a regular classroom with student-provided No refund after Sep 29. Thu 6:30-10pm, Sep 22-Nov 17 Fee: $780 laptops. Salvatore Leonardi, BArch Polytechnic of Milan, Italy Thu 6:30-10pm, Dec 1, 10 mtgs Sep 20-Dec 6 Enrollment limited. In-class personal laptop access and MArch Polytechnic of Turin, Italy, graduate of the No refund after Sep 29. , MFA, fine artist and concept illustrator Todd Smith required. Internet access required to retrieve course UCLA Extension Program. Mr. Leonardi Chris Becker, MFA, Art Center College of Design. working in film and television whose specialties include materials. For more information see page 82. heads his own independent practice as a licensed Interaction and UX designer versed in prototyping, drawing, painting, environment design, and matte paint- Reg# 268831CA architect with more than 15 years of experience spe- design research, user testing, and successfully taking ing. His client list includes Sears; Hewlett Packard; Milk; Fee: $780 cializing in , surface materials, ideas from the drawing board to the real world. Boost Mobile; and various Hollywood directors and Westwood: 413 1010 Westwood Center historic conservation projects, as well as commercial production designers. Thu 6:30-10pm, Sep 29-Nov 17 and . Westwood: 413 1010 Westwood Center Thu 6:30-10pm, Dec 1 & 8, 10 mtgs Illustrator I m No refund after Oct 6. X 481.47 Design Media Arts 4 units Hakon Engvig, BA in design with two advanced design Enrollment limited. For more information see page 82. certificates from UCLA Extension. A native-born Norwe- Reg# 268841CA gian, Engvig’s domestic and international clients include c UC credit Fee: $780 UCLA Medical Center, Macy Gray, Lifehouse, the Sep 21-Dec 7 Together Project (India), and OTE Historical Restoration m Online course Eric Rosner, illustrating in New York City for more than Committee (Norway). 20 years with a unique style that recaptures a classic e Not available passed/not passed period of Manhattan and Los Angeles, and presents it for a new participating audience & Text required M Course held during daytime hours Enroll at uclaextension.edu or call (800) 825-9971 Design Communication Arts 83 User Experience: User Experience II: Iteration m Tool Kit and Development m X 479.8K Design Media Arts 4 units Launching This Fall X 481.99FG Design Media Arts 4 units Building on User Experience I, this course draws on real Creating delightful, meaningful, and easy-to-use digital world use-cases to introduce a full range of user inter- experiences requires the ability to generate multiple face presentation challenges. Instruction covers the ideas rapidly, iterate quickly, and frequently test the total spectrum of interface design standards, including User Experience (UX) results. This class teaches the tools of the trade, with e-commerce websites, , and physically the goal of making them intuitive, while allowing you to based environments. Projects incorporate the full focus on what matters most: designing for the user. spectrum of screen resolutions and device types. They Certificate Classwork begins with the basics of information archi- may include designing interfaces to scale and degrade, tecture, including site maps, user flows, and navigation. as well as considerations as to cost of implementation. Learn the latest strategies, The certificate program has 9 It then delves quickly into wireframing. Later, discussion The course prepares students to recognize user experi- techniques, and technologies used required courses: ence design problems and to iterate solution proposals. includes design for interactive prototypes, working with by leading agencies to produce teams, and design methodologies. Students are For technical requirements see page 4. Prerequisite: X UX I: Survey world-class user experiences. required to use OmniGraffle, while additional software, 481.99AF User Experience I: Survey, or strong wire- UX II: Iteration including Sketch, Axure, Visio, and Balsamiq, are dis- framing ability in addition to a minimum of one year in cussed, but not required. Creating without a professional user experience design position. UX III: Applied these applications is also discussed, including the use Reg# 269250CA UX IV: Capstone of CSS and HTML 5 to create prototypes. For technical Fee: $780 requirements see page 4. Students must own a Mac Sep 21-Dec 7 I computer and have Omnigraffle software. Brendan Bolton-Klinger, Experience Lead, Huge Inc., Design Thinking II Reg# 268818CA specializing in large content sites, transactional experi- UX Tool Kit and Development Fee: $780 ences, and mobile applications. Mr. Bolton-Klinger has Sep 20-Dec 6 delivered digital experiences and new communication UX Research platforms for such clients as Reuters; Volvo; Samsung; Jeffrey Wright, more than 10 years of experience in Design Thinking with Marc Mertens UX Mobile web design, user experience design, experience design, FX Networks; LegalZoom; JetBlue; Nutrisystem; Target; and immersive design. Mr. Wright has held positions as and C Spire Wireless. Visit visual.uclaextension.edu for more info or call 310-206-1422. Chief Executive Officer, Director of User Experience, Lead UX/IxD, and Web Manager at several digital agen- Web Design I: HTML and CSS cies and other ventures, such as Ignyous Corp, Fabric X 481.24B Design Media Arts 4 units m Interactive, SapientNitro, Disney Interactive Media This introduction to the world of modern web design Web Design I: HTML and CSS Design Thinking II Group, and The Do LaB. exposes students to industry standards and best prac- X 481.24B Design Media Arts 4 units X 481.55A Design Media Arts 4 units tices for using HTML and CSS. Students create aes- Prerequisite: Proficiency with Photoshop. Enrollment Design Thinking II is a methodology for practical, cre- User Experience: Mobile First thetically pleasing websites aligned with current design limited. For more information see page 83. & ative resolution of problems or issues that looks for an X 479.9K Design Media Arts 4 units considerations that emphasize user experience (e.g., Reg# 268844CA improved future result. Design thinking is a creative User Experience Design is challenged and inspired by audience, style, composition, size constraints, and web Fee: $780 process based around the “building up” of ideas. new developments in laptops, tablets, mobile devices design process). Topics include asset management, Sep 21-Dec 7 “Outside the box thinking” is explored in the design and wearables. This course introduces the concept of image optimization, web hosting, site planning, and the Michael Newman, BFA from the School of Visual methodology that leads to creative solutions. We explore device-centric design. Topics include cultural anthropol- various tools web designers use to produce effective Arts. Creative director and interactive developer divergent and convergent thinking strategies that help ogy; app design; cross-cultural preferences in device websites that meet industry demands. Prerequisite: specializing in new media, content development, and define a thinking methodology that include project usage; cultural norms; screen dimensions; and input Proficiency with Photoshop. Enrollment limited. Held in creative solutions. selection (problem ); field study (interview/obser- device preferences. Projects will involve creating a Mac lab. Visitors not permitted. Internet access vation); opportunities (/deation); proto- mobile-specific environments; adaptive and responsive required to retrieve course materials. Web Design II: JavaScript and jQuery types/sketching (thinking tools); layouts; mobile-first philosophy; grid usage; predictive X 481.99VV Design Media Arts 4 units (combination/evaluation); and test (user feedback). Reg# 268822CA Within these steps, problems are framed, the right device changes; Android/iOS guidelines; and Microsoft. Fee: $1,125 This course moves deeper into the world of modern web Prerequisite: User Experience I: Survey and User Experi- design by introducing dynamically driven web pages. questions can be asked, more ideas can be created, Westwood: B04 1010 Westwood Center and the best answers are chosen and implements for ence II: Iteration Visitors not permitted. Internet access Mon 6:30-10pm, Sep 26-Nov 28, 10 mtgs From animating galleries to dynamic navigational sys- required to retrieve course materials. tems, students gain an understanding of both JavaScript low to high level. These steps are not linear. No refund after Oct 3. Methodologies to parse, explore, find, gather, and Reg# 268812CA Mitchell Gohman, MS in ; director of design, and jQuery to create a more dynamic user experience. Emphasis is on creating aesthetically pleasing websites visualize design thinking will become paramount in the Fee: $755 The Sandbox Canvas. course deliverables. Prerequisite: Design Thinking I X Westwood: 415 1010 Westwood Center that uphold modern user experience standards. Lan- guage specifics, degrading gracefully, and form man- 481.55 and User Experience I X 481.99AF. Internet Tue 7-10pm, Sep 20-Dec 6, 12 mtgs Web Design I: HTML and CSS access required to retrieve course materials. & No refund after Sep 27. X 481.24B Design Media Arts 4 units agement are also examined. The course continues to Julia Morton, user experience designer at Fandango, This introduction to the world of modern web design explore HTML, CSS, asset management, design consid- Reg# 268813CA where she focuses on creating simple, intuitive, and fun exposes students to industry standards and best prac- erations, remote hosting, and live publishing (FTP) as Fee: $755 mobile apps, websites, mobile websites, and watch tices for using HTML and CSS. Students create aes- introduced in Web Design I: HTML and CSS. Prerequi- Westwood: 415 1010 Westwood Center apps. She has also worked for Yellowpages.com. She thetically pleasing websites aligned with current design site: X 481.24B Web Design I: HTML and CSS. Enroll- Wed 6:30-10pm, Sep 21 & 28; Oct 12-26; holds an MLIS from UCLA, with a specialization in considerations that emphasize user experience (e.g., ment limited. Held in a Mac lab. Visitors not permitted. Nov 9 & 16 Informatics, and an AB from Harvard. audience, style, composition, size constraints, web Internet access required to retrieve course materials. Los Angeles: Location by Itinerary ✷✷ design process). Topics include asset management, Reg# 268827CA Sat 9am-12:30pm, Oct 8; Nov 5 & 19, m image optimization, web hosting, site planning, and the Fee: $1,125 10 mtgs User Experience I: Survey No refund after Sep 28. X 481.99AF Design Media Arts 4 units various tools web designers use to produce effective Westwood: B04 1010 Westwood Center websites that meet industry demands. Prerequisite: Wed 6:30-10pm, Sep 28-Nov 30, 10 mtgs Barbara Groth, CEO and creative director, Big Buddha Prerequisite: Familiarity with a software that can be Baba Productions, Inc. used to create wireframes, such as InDesign, Illustrator, Proficiency with Photoshop. Enrollment limited. Visitors No refund after Oct 5. Powerpoint, OmniGraffle, or Axure. Enrollment limited. not permitted. Internet access required to retrieve Mitchell Gohman, MS in Education; director of design, course materials. The Sandbox Canvas. Web Design II: For more information see page 82. m Reg# 268835CA JavaScript and jQuery Reg# 268817CA X 481.99VV Design Media Arts 4 units Fee: $780 Fee: $755 Prerequisite: X 481.24B Web Design I: HTML and CSS. Sep 20-Dec 6 Downtown Los Angeles: 101A UCLA Extension DTLA, Enrollment limited. For more information see Jeffrey Wright, more than 10 years of experience in page 83. web design, user experience design, experience design, 261 S. Figueroa St. & and immersive design. Mr. Wright has held positions as ✷✷Sat 9am-12:30pm, Oct 1-Dec 10, 10 mtgs Reg# 268845CA Chief Executive Officer, Director of User Experience, (no mtg 11/26) Fee: $780 Lead UX/IxD, and Web Manager at several digital agen- No refund after Oct 7. Sep 21-Dec 7 cies and other ventures, such as Ignyous Corp, Fabric Richard Barkinskiy, co-founder and lead developer at Michael Newman, BFA from the School of Visual Arts. Interactive, SapientNitro, Disney Interactive Media Elimint. Formerly worked for Cedars-Sinai Medical Creative director and interactive developer specializing Group, and The Do LaB. Center as digital application specialist. Mr. Barkinskiy in new media, content development, and creative specializes in WordPress website development with solutions. HTML5, CSS3, JavaScript, jQuery, PHP, and MySQL. He holds a BA in Journalism from CSU Northridge, and an Advanced Web and Interaction Design Certificate from UCLA Extension. 84 Design Communication Arts Enroll at uclaextension.edu or call (800) 825-9971

Reg# 269177CA Fee: $755 Advanced Design Westwood: 408 1010 Westwood Center Earn an Advanced Certificate Wed 6:30-10pm, Sep 21-Nov 16 Electives (no mtg 10/13 & 11/27) Advanced Print & Advanced Web & For information on course content, prerequisites, Los Angeles: Location by Itinerary Graphic Communication Interaction Design or advisement, email [email protected], visit ✷✷Sat 9:30am-1pm, Nov 12 uclaextension.edu/dca, or call (310) 206-1422. Westwood: B05 1010 Westwood Center This certificate focuses on This certificate emphasizes Wed 6:30-10pm, Nov 30-Dec 7, 10 mtgs advanced conceptual thinking, immersive and engaging user Design IV: Advanced Design Practice No refund after Sep 28. type, image, and unexpected experience, site optimization, and X 479.6P Design Media Arts 4 units Juli Schulz, award-winning marketing and communi- applications. design solutions. In this thesis-oriented capstone course, Design Com- cations professional with more than 15 years of experi- munication Arts students put all they’ve learned into ence in entertainment, automotive, and nonprofit The 24-unit curriculum has The 24-unit curriculum has action to tackle real world design projects in the civic industries. Ms. Schulz is the 2010 recipient of Surfrider 4 required courses and 2 electives. 3 required courses and 3 electives. realm. Public presentation, collaboration, observation, Foundation’s Wavemaker Award for Coastal Impact and research, and problem solving skills are emphasized. environmental stewardship, and is committed to creat- Required Courses Required Courses Prerequisite: All Core Design Concepts and Print and ing sustainability-minded marketing, communications, Graphic Communication Tool Kit courses, or depart- and brand experiences. X 479.4D Publication Design X 481.99VV Web Design II: mental approval. Internet access required to retrieve JavaScript and jQuery course materials. Advertising Design m X 479.6D Advertising Design X 479.6D Design Media Arts 4 units X 481.99AF User Experience I: Survey Reg# 269106CA X 479.4B Advanced Typography Fee: $755 All advertising across all media is the combined whole X 481.5C Web Design IV: Westwood: 407 1010 Westwood Center of specialized functions: writing, design, direction, and resource management. Strong brands are simple, X 482.14 Mentorship Real World Applications Mon 7-10pm, Sep 19-Dec 5, 12 mtgs No refund after Sep 26. understandable expressions that must connect with John Beach, creative director, John Beach Design, consumers in an increasingly transparent, digitally con- These advanced certificates require permission to enroll by portfolio­ review. whose clients include The Walt Disney Company, nected world. In this course, students work in an agency- For an application, visit visual.uclaextension.edu. Starbucks, and The Hillstone Restaurant Group inspired environment to develop concepts and strategies to deliver information, products, and brands that engage Graphic Design for Broadcasting the consumer, with a focus on creating sustainable, Advanced Topics User Experience II: Iteration X 481.4AA Design Media Arts 4 units ethical, persuasive practices. Learn how traditional and X 479.8K Design Media Arts 4 units Graphic design provides a broadcast content provider social media integrations can deliver tangible experi- For information on the Advanced Web and Building on User Experience I, this course draws on with an identity that helps the viewer connect with its ences targeted to key groups. Prerequisite: Core Design Interaction Design Certificate see page 84. real-world use cases to introduce a full range of user programming and brand. In this course, we look at the Concepts or equivalent. Enrollment limited. & interface presentation challenges. Instruction covers role of the graphic designer as a vital member of the Reg# 268846CA Web Design IV: the total spectrum of interface design standards, creative team responsible for the on-air look. Areas of Fee: $780 Real World Applications including e-commerce websites, service design, and focus include logo design, typography, set design, Sep 20-Dec 6 X 481.5C Design Media Arts 4 units physically based environments. Projects incorporate promo packaging, animation, and production tech- Anya Farquhar, BFA, Art Center College of Design; This workshop-based, portfolio-level course fortifies the full spectrum of screen resolutions and device niques. We explore the function of graphic design as a former creative director, TOMS. Ms. Farquhar is expe- knowledge gained in Web I, II, and III, and prepares you types, and may include designing interfaces to scale collaborative endeavor. Guest speakers may include key rienced in building brands from initial vision to final for the workplace, testing your mastery and ability to and degrade, and considerations as to cost of imple- television creatives such as animators, creative direc- creative product, with a specialization in storytelling and apply that knowledge to unique site needs based on mentation. The course prepares students to recognize tors, promotion producers, and art directors. You hone social impact. industry demand. Assignments are real world and user experience design problems and iterate solution your design skills by creating professional-quality applied. You will build a microsite from MVP (minimal proposals. Prerequisite: X 481.99AF User Experience portfolio pieces. Prerequisite: X 479.6A Design Funda- Mixed Media and Collage for viable product) to refined versions; test and iterate I: Survey or strong wireframing ability in addition to a mentals, X 479.4B Typography, and experience with Designers and Artists m responsive site solutions from a client and stakeholder minimum of one year in a professional user experience Illustrator and Photoshop. Enrollment limited. Field trips X 479.79H Design Media Arts 4 units perspective. Attention is placed on mobile and respon- design position. Internet access required to retrieve to studios and production factilties are required. Internet Does not include art supplies estimated at $100. sive elements. The course includes stakeholder guest course materials. & access required to retrieve course materials. & Discover creative approaches to problem solving while lectures and potential studio visits. For technical Reg# 268815CA Reg# 268829CA developing your own visual language using photocopies, requirements see page 4. Prerequisite: X 481.24B Web Fee: $755 Fee: $755 drawing, found art, photography, matte and gel medi- Design I: HTML and CSS and X 481.99W Web Design Westwood: 306 1010 Westwood Center Westwood: 320 1010 Westwood Center ums, and gesso. Transfer techniques and digital output II: JavaScript and jQuery. Visitors not permitted. Internet Thu 6:30-10pm, Sep 22-Dec 1, 10 mtgs Tue 7-10pm, Sep 20-Dec 6, 12 mtgs also are covered. Students complete three portfolio access required to retrieve course materials. (no mtg 11/24) No refund after Sep 27. pieces that are critiqued on clarity of communication Reg# 268823CA No refund after Sep 29. Neal Weisenberg, art director, Disney Channel, guiding and aesthetics. For technical requirements see page 4. Fee: $1,125 Instructor to be announced the on-air visual identity for television’s number-one Enrollment limited. Westwood: B04 1010 Westwood Center children’s network. Mr. Weisenberg is part of a team Reg# 268849CA Tue 7-10pm, Sep 20-Dec 6, 12 mtgs responsible for redesign of the iconic Disney Channel Fee: $780 No refund after Sep 27. logo and network’s branding. Member, PromaxBDA and Sep 21-Dec 7 Richard Barkinskiy, co-founder and lead developer at Photography the Emmy’s Title Design Committee. Michelle Constantine, BFA, Art Center College of Elimint. Formerly worked for Cedars-Sinai Medical Design; artist who works primarily in fabric, printmak- Center as digital application specialist. Mr. Barkinskiy For this quarter’s photography courses see Cradle to Cradle: Change Agents ing, and collage with the integration of digital tools. Ms. specializes in WordPress website development with the Arts section, pages 19-21. Forging the Path to Positive Design Constantine has shown in galleries throughout Califor- HTML5, CSS3, JavaScript, jQuery, PHP, and MySQL. He X 479.8A Design Media Arts 4 units nia, New York, and London. She is the recipient of the holds a BA in Journalism from CSU Northridge, and an Learn to design like nature, finding inspiration in natural UCLA Extension Outstanding Instructor Award, 2015. Advanced Web and Interaction Design Certificate from Suggested Tool Kit cycles where “trash” and “waste” are nonexistent and UCLA Extension. The Photography Tool Kit is one of the suggested options where everything has a continuous purpose. Each week available to students pursuing the Design Communication you will meet and learn from top business leaders and Arts Certificate. This tool kit offers a sequence of courses innovative designers from companies, agencies, and designed to provide a foundation in photography. These NGOs leading the charge to a circular economy. Class courses also are open to non-certificate students. projects will explore product design from a cradle-to- cradle lens, wherein every item has infinite use and Elective Courses: possibilities. The focus is on developing closed-loop X 438.9 Photography I (4 units) systems thinking in manufacturing in the build industry, X 440.22 Lighting I (4 units) , product design, packaging, clean technology, X 439.90 Photography II (4 units) and more. Elective course in Certificate in Sustainability X 440.221 Lighting II (3 units) Concentration in Design. Enrollment limited. Internet access required to retrieve course materials. kkk c UC credit m Online course e Not available passed/not passed & Text required M Course held during daytime hours Enroll at uclaextension.edu or call (800) 825-9971 Design Communication Arts 85 Design Thinking I Advanced Typography X 481.55 Design Media Arts 4 units X 479.4B Design Media Arts 4 units Design thinking is one of the most effective ways to Explore the stylistic and expressive potential of typog- strengthen your insights, thinking skills, and ability to raphy as a critical element of graphic design solutions innovate as a designer. Informed by Stanford’s d.school, in this hands-on course. Students learn about word/ this multi-disciplinary process strengthens familiar skills image juxtaposition, eclectic stylization, and contempo- that are often undervalued. You learn to launch suc- rary design trends. Substantive projects explore the What Our Students Say cessful and innovative design solutions across the compositional and semantic aspects of typography for spectrum of media, including web, print and packaging. portfolio application. Prerequisite: X 479.4A Typography “This program has been amazing. So thankful for it at this time Class topics include prototyping and testing; rapid itera- or consent of instructor. Proficiency in InDesign or in my life.” tion; radical collaboration; empathetic observation; Illustrator. Enrollment limited. Internet access required interviewing for empathy; persona mapping; assuming to retrieve course materials. & —Mindi LaRose a beginner’s mindset; introduction of complex prob- Reg# 268826CA lems; and testing and observation. Weekly assignments Fee: $755 encourage you to learn by doing, and take you through Westwood: 408 1010 Westwood Center a series of hands-on exercises. The goal of design Tue 7-10pm, Sep 20-Dec 6, 12 mtgs thinking is not simply to innovate, but also to create No refund after Sep 27. innovators. By the end of the class, you will see solu- Andrew Kutchera, MFA in Graphic Design, California After Effects tions that would otherwise be invisible, which become Institute of the Arts. He has worked both full-time and X 481.99QT Design Media Arts 4 units Weekend & what we call “innovation.” Internet access required to as a freelance consultant for a number of organizations, Learn how to integrate digital artwork into a moving retrieve course materials. including USC, Hillstone Restaurant Group, and the composition. This course covers workflow strategies to Short Courses Reg# 268805CA YMCA of Los Angeles. He currently works as a freelance ensure that artwork created in Photoshop or Illustrator For information on course content, prerequisites, Fee: $755 art director. maintains its integrity. Instruction also explores common or advisement, email [email protected], visit Westwood: 408 1010 Westwood Center resolutions, complex motion paths and masks, color uclaextension.edu/dca, or call (310) 206-1422. Mon 6:30-10pm, Sep 19-Nov 21, 10 mtgs Package Design m modes, bit depths, frame and pixel aspect ratios, No refund after Sep 26. X 479.6C Design Media Arts 4 units graphic and video file formats, and frame rates com- Think Like a Designer Chris Cirak, consummate design thinker, technologist, Learn the function of packaging, including product monly used in motion graphics. Prerequisite: Knowledge 850.19 Design Media Arts 0.3 CEU and entrepreneur; for 18 years Mr. Cirak has spear- protection, identity, advertising, safety, and communica- of Photoshop and Illustrator. Enrollment limited. Held in Students enrolled in a DCA certificate may enroll for headed the movement toward rapid prototyping and tion. This hands-on course focuses on developing and a Mac lab. Visitors not permitted. Internet access free; call (310) 206-1422. user-centric web and mobile application development executing materials, concepts, and graphics appropriate required to retrieve course materials. A small seminar created for those considering a career for companies including Google, Nike, Adobe, Mer- for effective packaging, including logo design, type, and Reg# 268836CA in graphic design, this introduction to the profession cedes, Starbucks, Xbox, Sony, Lexus, and Herbalife. pictorial elements. Prerequisite: Core Design Concepts Fee: $1,125 includes an overview of areas of application; school Reg# 268819CA and Print and Graphic Communication Tool Kit or Westwood: B04 1010 Westwood Center choices; necessary skills; portfolio development; and Fee: $755 equivalent. Enrollment limited. ✷✷Sat 9:30am-1pm, Sep 24-Dec 3, 10 mtgs salary ranges. Especially useful for students who have Online session: Reg# 268847CA (no mtg 11/26) recently enrolled in a Design Communication Arts Sep 21-Dec 7 Fee: $780 No refund after Oct 3. certificate, the workshop also is relevant for designers Chris Cirak, consummate design thinker, technologist, Sep 21-Dec 7 Eric Rosner, illustrating in New York City for more than new to the geographical area, those exploring a change and entrepreneur; for 18 years Mr. Cirak has spear- Shirin Raban, MA, USC Center for Visual Anthropology; 20 years with a unique style that recaptures a classic in design specialty, or students nearing graduation. headed the movement toward rapid prototyping and brand identity designer, and ethnographic filmmaker. period of Manhattan and Los Angeles, and presents it Emphasis is on approaching design from a thoughtful user-centric web and mobile application development Ms. Raban created integrated lifestyle brands for clients for a new participating audience conceptual perspective grounded in research, and how for companies including Google, Nike, Adobe, Mer- such as Mattel; Korbel Champagne; Lake Sonoma that approach differs from design as decoration. cedes, Starbucks, Xbox, Sony, Lexus, and Herbalife. Winery; Sadaf Mediterranean Food; Okami Asian Foods; Mentorship Reg# 268837CA Serengeti Tea Company; and The Daily Shake. She X 482.14 Design Media Arts 4 units Fee: $125 Wearable Computing: The Next Step directed and edited the promotional film, The Making Work one-on-one with an instructor who guides your Westwood: 218 1010 Westwood Center in Human-Computer Interaction of a Teaching Artist, for UCLA Art and Architecture. development of a meaningful project geared toward a ✷✷Mon 3-5pm, Sep 19, 1 mtg X 479.2K Design Media Arts 4 units Recipient, UCLA Extension Outstanding Instructor portfolio piece, , freelance Scott Hutchinson, MFA, UCLA School of Arts and Estimated cost for materials is $50; to be discussed Award, 2010. assignment, or other advanced goal. Students choose Architecture; designer and photographer specializing in at first class. their own mentors, who are usually DCA instructors. corporate identity, branding, and advertising. Chances are there’s a supercomputer in your pocket; Publication Design Together, the student and instructor arrange to meet tomorrow it might be on your wrist. Current technologies X 479.4D Design Media Arts 4 units at a museum, studio, cafe, or other site of design Portfolio Polish are smaller, lighter, cheaper, and faster than ever before. Investigate the techniques and best practices of maga- interest for six hours over the course of the quarter. 850.17 Design Media Arts 0.3 CEU Wearable computing will impact transportation, market- zine design, annual reports, and branded collateral. Prerequisite: Students must be enrolled in a DCA Students enrolled in a DCA certificate may enroll for ing, entertainment, and even medicine. The near future Principles covered include page design, typography, art certificate. Students may complete this mentorship free; call (310) 206-1422. will bring an increasing number of wearable devices that direction, and reproduction methods. Prerequisite: online or in-person. Mentors must sign the application Find out what employers and graduate programs look will fundamentally change the field of human-computer X 479.6A Design Fundmentals; X 479.4A Typography; form before enrollment can be processed. For an for in a design portfolio. Analyze examples to learn what interaction. In this course, you’ll be guided through the and experience with Photoshop, Illustrator, and InDe- application email [email protected] or call works and what doesn’t. Instruction provides guidelines design and fabrication of your own wearable project. sign. Enrollment limited. Internet access required to (310) 206-1422. Restricted course; web enrollments for selecting, organizing, and branding your work to We’ll leverage Arduino and Lilypad as a platform for retrieve course materials. automatically generate a “Permission to Enroll” better position yourself to achieve your goals. Includes interaction design and prototyping. No programming or Reg# 268833CA request. Visitors not permitted. guests from the design industry. Enrollment limited. electronics experience required. In-class personal laptop Fee: $755 Reg# 268838CA Students are encouraged to bring their portfolio-in- access strongly encouraged. Internet access required to Westwood: 407 1010 Westwood Center Fee: $685. progress to share with the class, but it is not required. retrieve course materials. & Thu 7-10pm, Sep 22-Dec 8, 12 mtgs Reg# 269212CA Reg# 268810CA (no mtg 11/24) Fee: $160 Fee: $755 No refund after Sep 29. Westwood: 407 1010 Westwood Center Westwood: 218 1010 Westwood Center John Beach, creative director, John Beach Design, ✷✷Sat 1-4pm, Oct 29, 1 mtg Mon 7-10pm, Sep 19-Dec 5, 12 mtgs whose clients include The Walt Disney Company, Allison Bloss, designer and art director involved in the No refund after Sep 26. Starbucks, and The Hillstone Restaurant Group development of integrated brand systems and publica- Evelyn Masso, designer and engineer at Oblong tion design projects. At KBDA in Los Angeles, Ms. Bloss Industries with a BA in psychology and interactive played a key role in projects for the Hammer Museum, media from Miami University. he specializes in interac- Lily McNeal, Natural History Museum of Los Angeles tion design and experience development for multi- County, and the Prostate Cancer Foundation. She has modal, interactive installations. Past clients include received recognition from REBRAND 100, Society of Cinnabar and IBM. Publication Designers, AR100, and Graphis.