DESIGN FOR VIRTUAL REALITY

2ND edition Master Professional Technical file Credits: 60 Language: English Courses in English require an intermediate level, corresponding to TOEFL or IELTS 6.5. Duration: from January 18th 2021 to July 22nd 2021 The enrolment will be active from January 7th 2021, until the official submission of the student’s records, which will be executed on December 31st 2021 . Timetable (face-to-face teaching in classroom): Monday, Thursday, Friday and alternate Wednesday from 6.30pm to 10.40pm

The Master course follows a hybrid format with face- to-face classes in our facilities that are combined with distance content (online) without depending on a class attendance schedule throughout the week.

Some sessions may take place outside these hours in the case of making up for missed classes or extra activities.

The educational planning of all IED Master courses is based on the criteria set by the European Higher Education Area (EHEA). IED Master employs a system of credits that follows the structure of the European Credit Transfer and Accumulation System (ECTS). #1 IED issues its own exclusively private Master’s degrees. 2 #2 design of content, products and services. design ofcontent,productsandservices. market driven by technology appliedtothe expanding theirknowledge inadynamic andvirtual applications, installations reality for immersive experiences, environmental develop contentsand producenarratives Using VR resourcesstudents designconcepts, about thedesignofexperiences andsolutions. technological landscapeandhave acreative vision new the generationofdesignerswhounderstand The MasterinDesignfor Virtual Realitypreparesa the managementofexisting technologies. immersive designersliesinthecreationthrough Engineering or Automotive. The roleofthe ofcities, Education, Digitalization Architecture, design market, such asEntertainment, markets by currently served theaudio-visual vertical represent someofthemostimportant development ofCrossReality (XR)solutions Industries thatareaffected by therapid using storytelling andaudio-visualnarratives. immersive technologies andreach audiences communicate andmanage projects for new to designcreative content andexperiences, needs amultidisciplinaryprofessional able create. The Virtual Realityenvironment experiences andtheway we learn and Immersive Designischanging thedigital Introduction 3

Master Professional / Design for Virtual Reality 2020-2021 #3 General Learning course outcomes These are the theoretical and practical skills acquired objectives throughout the course, including the knowledge, skills and attitude required to perform a specific career activity. The Immersive Design program uses digital technologies through the fusion of After completing the course, the students will be able to: disciplines of diverse creative expressions - Acquire knowledge and vision about digital culture, that will form the future media to interact new technologies and trends scenarios in the in virtual environments that go beyond development of content, products and services. the passive reception of the user by They can analyse and understand the consumer creating an immersive, communicative, society taking into account the impact of technology emotional and social experience. These on culture, society, education and the economy. technologies must be understood enough - Know how to implement digital tools with creative and so that designers can create solutions effective solutions to develop projects in Immersive that people are willing to use and buy. Design and Virtual Reality. They are able to design, develop and manage, from the initial phase to its The contents of the program encourage completion, a digital project whose narrative solves a the candidates to be a protagonist in certain challenge of the market to which it is directed. the design process and explore how - Develop a narrative process and content in and for VR. cutting-edge technologies can change - Have the language to communicate effectively and the way we interact with each other and that will allow you to collaborate in multidisciplinary our environment, giving them tools that teams to create content, products, services allow them to tackle the great challenges and solutions based on XR (Cross Reality) and of our society. These contents are specific Virtual Reality (VR) technologies. designed to transmit specific domains in - Use technology to create multisensory experiences in professional practice and Virtual Reality. users through the conceptualization and project design of ‘Embodiment’ that involve the visual substitution The program exposes students to new of the real body of the user for a virtual one. digital methods and tools related to - Use, manipulate, identify and calibrate different audiovisual exploration and prepares Head-Mounted Display (HMD) for Virtual Reality and them for career opportunities related Mixed Reality, as well as the different multimedia to the digital world. The Master formats (video, 3D, photo and video VR 360, includes technical sessions on project streaming, 3D audio...) most used in this field. development and practical execution, as well as applied theoretical sessions in which a key issue is chosen to integrate the knowledge acquired. A comprehensive knowledge base is provided to support the student’s ambitions by giving them the tools to develop future professional projects.

4 #5 #4 end purposesdemandinthemarket. Reality for professional andpracticalhigh- profiles, to explore creative usesof Virtual Interior Designers, Architects andrelated ProductDigital Artists, Digital Designers, Animators, MotionGraphicsdesigners, Multimedia andInteractionDesigners, unique opportunity for GraphicDesigners, The MasterinDesignfor Virtual Realityisa specialization withtheirown interests. technological andadesiretocombinethis with thefield ofdesign,audio-visualor academic orprofessional experience by current technologies, have previous to explore thecreative limitsdirected Virtual Realitymusthave adeepcuriosity The candidatesfor theMasterinDesignfor Audience Target Agencies andcommercialapplications. Technology) andXRDesignerfor Interactive sector (Information andCommunications Product Designer inCompaniesoftheICT production (FX)orGamingStudio; XR and VR Specialistinan Animation, Post- in Architecture orDesignstudio; Creative Developer andDesignerofsimulations Exhibition andEvent ExperienceDesigner; for XR/VRcontents andproducts; Director for VR Platforms; Project Manager market, such as Content VR Storyteller; graduates presentawiderangeinthe The professional opportunities for the in industry, agenciesandresearch. Architecture andProject Management and Interface Design,Information students inthefields ofExperience There aremany opportunities for outlook Career 5 in accordancewiththefirm’s needs. undertake internshippositionsatthecompany programs tojointheir “Students Plan” to selects students fromthisandotherIED The internationalconsultingfirmEveris as projects withdifferent companiessuch Virtual Realitystudents worked on In previous editionsoftheMasterin Companies with Partnership Sonar+D and Everis Spain.

Master Professional / Design for Virtual Reality 2020-2021 #6 IED Barcelona Specific master course methodology methodology

IED Master is IED Barcelona’s school of The methodology of the course will strengthen continuous training focused on professionalisation, the intangible values in the design thinking of the specialisation and updating in all aspects project and specifically in the following points: of design, together with the historical and cultural heritage of Italian design. - Actively involve students in their own learning to increase knowledge retention. Our strategy for the future is in tune with - Teach students to design a conceptual macro trends at a social, environmental and framework and develop problem solving skills. economic level, as well as the changes to - Transmit a narrative and technological which society and our environments will way of thinking to the design process. have to adapt over the next 30 years. - Teach to create immersive experiences through design and technological tools. We believe that we can provide answers - Promote discussions among students and solutions by training professionals and collaborative activities. who can confront these changes by being - Introduce students to events and lectures to promoters and creators of innovation meet professionals from all over the world thanks to culture and design tools. and make connections between them. - Encourage students to experience We view IED Master as a laboratory for research, storytelling and immersion in varied, experimentation, innovation and entrepreneurship interesting and enjoyable ways. in which students take responsibility for their - Evaluate students understanding at frequent training paths and choose how to build these intervals throughout the learning process. with the support and tutoring of experts.

IED Barcelona continues to keep a watchful eye on changes in society and the demands of the professional world. This is why we adopt a mixed academic model with face-to-face classes that are combined with distance learning content. This model allows for more flexible follow-up of content and facilitates learning.

Face-to-face classes at IED branches connect students with their surroundings, with a physical and palpable reality that helps them to experiment in workshops, create prototypes and socialise. In the distance content, students work remotely with challenges and exercises that can enhance learning, promote critical analysis and accelerate the acquisition of knowledge in those areas or subjects that are more inclined to be taught online. These allow students to study without depending on a class attendance schedule, without losing a connection with the rest of the group and without renouncing experimentation or teamwork.

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Master Professional / Design for Virtual Reality 2020-2021 The training program of the Master courses is composed of one Specific Module and one Common Module.

Specific Module: Own set of master content through which professional specialization is developed by combining theoretical and practical classes, visits, conferences or workshops.

Common Module: It promotes a common culture to the IED Barcelona community. It is made up of classroom subjects around communication tools and personal promotion, and #7 online subjects that address the foundations and cultural Teaching and methodological aspects of the Design Culture. Programme Content

DIGITAL CULTURE DIGITAL TRENS & FUTURE DIGITAL CONSUMPTION DESIGN STUDIO

Theorical & Research IMMERSIVE CONTENTS IMMERSIVE MEDIA IMMERSIVE RESEARCH

VR, AR & MR

DESIGN TECH 3D MODELING VR SOFTWARE

Digital Tools 3D ANIMATION VR HARDWARE

SPATIAL AND 3D AUDIO GRAPHIC INTERFACES

INTERACTIVE VIDEO 360º UNITY ENGINE

IMMERSIVE DESIGN VR INTERACTIVE ADV. PLAYFUL INTERACTION

DESIGN LAB VR PLATAFORMS PRODUCT VR BUILDING INF. MODELING (BIM) Context Applications 360º VIDEO VR

VR FINAL PROJECT Context Applications

PROJECT MANAGEMENT PROJECT DEVELOPMENT PROJECT COMMUNICATION

VISITS LECTURES & CONFERENCES SPECIFIC PROJECT VR PORTFOLIO

8 These methodsusetraditional andnon- project for aclientorfor aspecific context. acquired throughouttheMaster todevelop a on theuseofknowledge, skillsandinspiration Development andProject Communicationfocused Other subjectslike Project Management,Project applications for web andmobileenvironments. and design,product,film,artdirection contexts such asadvertising,architecture application of Virtual RealityDesigninspecific develop specifictopicstostrengthenthe In thismodule,Practical-Theoretical subjects DESIGN LAB//Context&Applications. in thefields ofbrandandconcepts. the freedomtoexplore atopicofinterest design of Virtual Realityscenariosproviding These subjetcsallow students todeepenthe innovative proposalsofimmersive design. interfaces andthesounddesignbasestodevelop animationandgraphic Subjects of3Dmodeling, Tool Kit:headset,controllers andsensors. as VR Software Engineand Unity VR Hardware Practical designtoolssuch courses:learningdigital Design Softwares,Tool KitsandSound. DESIGN TECH//DigitalTools: VR, AR andMixed Reality. and Supports.Immersive Research: Immersive Media:Platforms, Formats Immersive Contents:Narrative Storytelling. ConsumandDigital Digital Trends. Theoretical Culture, Courses:Digital The coursemethodologyinvolves for creative andimmersive technologies. introduction, analysis andindividualresearch New Media,Culture and Virtuality: an DESIGN STUDIO//Theoretical&Research. also applytheseskillsinacompleteproject. not limitedtotherhythm ofthegroup;they studies. The student’s progress,therefore, is them todeterminethepaceandlevel oftheir students tolearnnew skillsbutalsohelp of toolsandtechniques thatnotonlyhelp An intensive introductiontoawiderange effective Immersive Labpractices. learningisanadvantagefor participatory encouraging student participation.Using sessions moreeffective andtofocus on The programmeisdesignedtomake class Reality for Virtual the Master inDesign Specific Moduleof 9 practical research records,linked to proposals. work iscarried outundernot onlytheoreticalbut and theuseofcreative andexperimentalpractices, or politicalaspects. groups Through interdisciplinary questions aboutitscultural, productive, economic impact ofdesigninconstructing oursociety, raising conduct research intothecapacity, strategiesand Barcelona school thathasbeendeveloped to the framework ofcoursesattheIEDMaster This isaneducational innovation projectsetwithin DESIGNING FORTHEMANY definition ofsolutions,ortheuser’s empathy. of thedivergence-convergence, theprogressive the discoveryofalternatives, theimplementation challenge. Itincludescontentssuch asreflexive analysis, conceptualization, analysis, andsolvingofaparticular andappliedtothe related tothedesignactivity concepts,tools,andmethodologies fundamental This subjectapproaches thestudent tosome DESIGN PROCESS impact relatedtoeach sectororactivity. considering itspotentialenvironmentalandsocial any businessororganizationalprojectinitiative, sustainability. This willoffer anew perspective on business modelsincludingthevariables relatedto The focus ofthissubject isontheanalysis ofdifferent SOCIAL DESIGNANDSUSTAINABILITY the development ofpersonal branding. thatwillrevertstyle or ontheprojectdelivery allow, inacreative way, to develop agraphic and toolsrelatedtocommunicationwhich This subjectoffers techniques visualrepresentation PORTFOLIO the optimizationoftheiroralandbodylanguage. concepts throughdifferent or toolsasstorytelling in public.Students toexpose buildtheircapacity andcreativecompelling, messageswhentalking structuring ofinformation inclear, andpresentation This subjectaimstodevelop skillsthatallow the PUBLIC SPEAKING Design Culture Online CommonModule: employment market withconfidence. and knowledge toenablethementerthe provides skills students withthenecessary Access tothecourse’s learningmaterial VR LabandSpecialProjects sessions. Thematic Week, Lectures, Research Studies, traditional learningformats: An Immersive

Master Professional / Design for Virtual Reality 2020-2021 Coordinator

Mery Glez Since her childhood, she has traveled and lived in #8 different countries of the world, which has given her an international cultural vision. In the last 10 years, she has partnered with designers, developers and marketers An area specialist to plan and iterate upon smart audiovisual contents coordinator is available for museums, exhibitions, fairs, products and Mixed for advice in each Reality experiences. She deals with video projections on course and is actively buildings, interactivity, AR and VR and video productions engaged in designing for events, festivals, fashion and brands. Her goal is to its curriculum and make everyone feel like an explorer and make each theme, content in collaboration concept or location an adventure of discovering. She with IED Barcelona’s participates in giving inputs in all phases of production teaching department. as Project Manager in Digital Innovation at Digital The coordinator also Storytellers, a multidisciplinary studio composed of helps to incorporate an international team. Co-founder of GEOGAMING, a sector-specific teachers Gaming and APP studio, winner of a European Grant for and is responsible for the development and application of new technologies. maintaining relationships Expert in Education and Creative Industries at the with companies and European Commission. She studied at SVA - School institutions within of Visual Arts in New York and she is graduated by the the knowledge field FabLab in Digital Fabrication and Electronics from MIT. She of the course. teaches at the IED in Milan and Barcelona at the Visual Communication Department. Regularly participates in projects as a visual artist with Out Of Format collective.

Teaching Staff The teaching staff comprises sector professionals from various leading fields.

Augusto Zuniga - Immersive Research Lydia Zimmermann - Fundamentals of Immersive Design Christian Cherenne - Digital Culture Daniel González Franco - Hardware Arthur Pointeau - Software/Unity Daniil Koshelyuk - Software/Rhino Philippe Beltran - Context Aplication Mattia Trabucchi - Sound Design

Please bear in mind that the management board of the Istituto Europeo di Design reserves the right to change the curriculum in accordance with any requirements that may arise as regards its educational objectives.

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Master Professional / Design for Virtual Reality 2020-2021 Masters IED Master 60 credits academic offer Top quality courses to specialise in a certain field of design, communication or At IED Master, a whole range management. Students gain the of courses are taught to cover know-how, tools and skills to all kinds of training needs: provide professional solutions. Masters, Postgraduate Courses and Continuing Study Programs. Courses are organised in terms, and can last 3, 6, 9 or Postgraduates 12 months. This means that 30 credits some courses can be combined within one academic year, while others may be divided An opportunity for all kinds depending on how demanding of design professionals to and specialised they are. become better qualified.

Continuing Study Programs(CSP) 15 credits

These courses are a chance for professionals to update and broaden their knowledge of design and creative methodologies.

Summer Courses

In July, IED Barcelona offers students the chance to live an intensive training experience thanks to its broad range of summer courses. Coming to our Summer School is an experimental journey through different courses in which to learn and have fun in an international, multicultural environment. The courses are divided into different levels depending on the student’s profile: Professional, Advanced Design and Introductory. your own learning

#9 12 13 Courses To combine The opportunity

Master Professional / Design for Virtual Reality 2020-2021 Our Partners IED Barcelona has special relationships with institutions and small, medium and large companies, which take an active part in projects, workshops, talks and activities, with the aim of providing the students with knowledge, communicating experiences and sharing both creative and theoretical aspects with them. All the final thesis are carried out as part of a collaboration with a company, giving the students training in their future profession and helping them develop relationships in the labour market.

#10 14 15 institutions companies and international national and than 100 with more collaborated has IED barcelona

Master Professional / Design for Virtual Reality 2020-2021 IED community # 11 services STUDENT CENTER IED TOOLS The aim of the Student Exclusive tools for the The whole IED Community, Center is to offer a welcome IED Community. from computers in the and consultation service to Library, can freely access to students who need this. It pays WGSN, the leading online particular attention to foreign School’s students can use platform to analyse and students, helping them to adapt the software included In the forecast trends in current to their new environment. Adobe Creative Suite, without lifestyles and consumption. The department wants to be any additional cost, both in the Vogue Italia a place that helps to improve school’s computers and their Harper’s Bazaar and enrich the experience of own laptops. Therefore, all Digital records of famous being a student at the school throughout their years enrolled magazines, including practically in every way possible in the school, students can enjoy every edition from the very first for free the following appli- issue to the most recent ones. CAREER SERVICES cations: Adobe Photoshop® AII of the content has been This section offers students CC, Adobe lllustrator® indexed and can be accessed the possibility of course-related CC, Adobe lnDesign® via the library computers. and extracurricular internships with companies in their sector. It also facilitates contacts with All the students can also The whole IED Community, the labour market for students download the Microsoft from computers in the school, who have completed their Office 365 for free. lt can freely access to Material studies. It enters into direct includes the software Word, Connexion, the world’s leader contact with companies in Excel and PowerPoint database in material innovation. the different sectors: fashion, design, communications, management, marketing, etc. School’s students can use The whole IED Community has in order to create collaborative Autodesk, world leader an unlimited Gmail account. links and offer opportunities in 3D design software for of internships and jobs. entertainment, manufacturing, engineering, etc. Therefore, PERSONAL COACHING the students can enjoy for free Possibility of personal and applications such as AutoCAD, confidential assistance by Maya or 3ds Max, etc. an expert psychologist.

FACILITIES Emerald, enother Practical work is essential in IED tool currently used Barcelona training, so its premises in the most outstanding have basically been divided into universities in the fields of classrooms, workshops and management, marketing laboratories adapted to each area. and communication, is a The school’s facilities include: 26 worldwide editor that connects classrooms, 6 multimedia labs research and practice for the equipped with PCs and Macs, benefit of society. Students 4 product, interior and transport can access to more than 290 design workshops, 9 fashion magazines and 2,000 books. workshops, one printing centre and one photo and video studio.

16 Students mustprovide thefollowing information: requirements General entry ------

and/or admissionexercise ifrequired. Portfolio for creative Master’s degreecourses in a face-to-face interview or via a Skype call. in aface-to-face orviaaSkype interview certificates, hisorherlanguageskillswillbeassessed level. Ifaprospective student hasneitherofthese IELTS 6.5.CoursesinSpanishrequireaB2language an intermediatelevel, corresponding to TOEFL or Language certificate:CoursesinEnglishrequire course specifyinglanguageandIT skills. CV inthelanguageofMaster’s degree of theMaster’s degreecourse. Letter ofmotivation inthelanguage degree orequivalent). Copy ofuniversitydegree(bachelor’s, passport (foreign students). Copy ofDNI(Spanishstudents) or #12 17 the Orientation and the Orientation Admissions Department. amount for Anticipated Enrolment pleasecontact For information aboutreductionsonthe Tuition Fee Total: Tuition 15.400€ Enrolment fee: Fees 11.500€ fee: 3.900€

Master Professional / Design for Virtual Reality 2020-2021 C/ Biada, 11 · 08012 - Barcelona T. + 34 93 238 58 89 [email protected] iedbarcelona.es

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Istituto Europeo di Design