E-commerce adoption and Rural Sustainable Livelihood Development, The Case of Smallholders in China’s Agro-Food Sector Yi Cai PhD Candidate, College of Economics and Management, Hubei Rural Development Research Center, Huazhong Agricultural University Email address:
[email protected] Chunping Xia* Professor, College of Economics and Management, Hubei Rural Development Research Center, Huazhong Agricultural University Email address:
[email protected] Cuicui Wang PhD Candidate, College of Economics and Management, Hubei Rural Development Research Center, Huazhong Agricultural University Email address:
[email protected] Scott Loveridge Professor, Department of Agricultural, Food and Resource Economics Michigan State University Email address:
[email protected] Selected Paper prepared for presentation at the 2019 Agricultural & Applied Economics Association Annual Meeting, Atlanta, GA, July 21 – July 23 Copyright 2019 by Yi Cai, Chunping Xia, Cuicui Wang, Scott Loveridge. All rights reserved. Readers may make verbatim copies of this document for non-commercial purposes by any means, provided that this copyright notice appears on all such copies. E-commerce adoption and Rural Sustainable Livelihood Development, The Case of Smallholders in China’s Agro-Food Sector Abstract: We investigate the impact of e-commerce adoption on smallholder livelihood in China’s agro-food sector. Based on a sustainable livelihood framework, as well as a survey-based data set that allows us to correct selection biases by using Propensity Score Matching (PSM), we find that the most common approach for smallholders to participate in agro-food e-value chains is to cooperate with local e-tailers and become a e-tailer supplier. Moreover, e-tailer suppliers have more livelihood assets and are in better external e-commerce conditions than traditional suppliers that are not in the e-value chain.