461 Journal of Southeast Asian Studies, 36 (3), pp 461–487 October 2005. Printed in the United Kingdom. © 2005 The National University of Singapore doi:10.1017/S0022463405000251 Beyond Syncretism: Hybridization of Popular Religion in Contemporary Thailand Pattana Kitiarsa This article challenges the dominant paradigm of ‘inclusive syncretism’ in the study of Thai religion. By taking the worship of multi-original deities in the popular spirit- medium cults in contemporary Thailand as a case study, it argues that practitioners and specialists working on Thai religious studies need to refresh and update their analytical paradigm to incorporate the concept of ‘hybridization’. Syncretism is a proven analytical model, particularly in studies of Thai Buddhism, but it is neither a perennial nor a flawless one. It cannot be denied that Thai religion by and large has maintained its complex syncretic outlook. However, it is argued here that the focal point for students and specialists should be not the harmonious continu- ities and transformations of a syncretistic religious system, but rather the ruptures and breaks from its seemingly homogenous tradition. Based on a close consideration of the ‘parade of supernaturals’ flooding spirit-shrine altars in popular spirit-medium cults since the 1980s, I propose that Thailand’s popular beliefs and religiosity in the past few decades have been undergoing a significant degree of ‘subtle hybridization’, where religious commodification and capitalist consumerism have been increasingly prominent.1 Pattana Kitiarsa is a Post-doctoral Fellow at the Asia Research Institute, National University of Singapore. His e-mail contact is
[email protected] The original version of this article was presented at the International Conference on Transnational Reli- gions: Intersections of the ‘Local’ and ‘Global’, organized by the Asia Research Institute, National Univer- sity of Singapore, 19–20 July 2004.