2015 Academy of Marketing Science®

18th World Marketing Congress

Rediscovering the Essentiality of Marketing

July 14 – July 18, 2015

Hosted by Università degli Studi di Bari Aldo Moro Bari, Italy Contents

Contents Welcome to the 2015 Academy of Marketing Science World Marketing Congress 3 AMS OFFICERS (2014-2016) 4 AMS BOARD OF GOVERNORS (2014-2016) 5 2015 AMS World Marketing Congress – TRACK CHAIRS 6 2015 AMS WMC Program Schedule 9 Wednesday, 9:00 - 10:30 am 9 Wednesday, 11:00 am – 12:30 pm 13 Wednesday, 2:00 – 3:30 pm 16 Wednesday, 4:00 – 5:30 pm 20 Thursday, 9:00 - 10:30 am 24 Thursday, 11:00 am – 12:30 pm 27 Thursday, 2:00 – 3:30 pm 31 Thursday, 4:00 - 5:30 pm 35 Friday, 9:00 - 10:30 am 39 Friday, 11:00 am – 12:30 pm 42 Friday, 2:00 – 3:30 pm 46 Friday, 4:00 – 5:30 pm 49 Thanks to our Sponsors 51 Palace Hotel Floorplan 52 INDEX 53

2 2015 Academy of Marketing Science Welcome to the 2015 Academy of Marketing Science World Marketing Congress

Welcome to the 2015 Academy of Marketing Science World Marketing Congress

Rediscovering the Essentiality of Marketing

Dear Colleagues,

Welcome to the 18th Academy of Marketing Science World Marketing Congress and to the sunny city of Bari.

The Congress has been received with wide enthusiasm across 40 countries around the world for a total of over 250 papers. These 3 days will represent a moment in which scholars from around the globe will present and discuss new research ideas on vibrant topics that could help academics and practitioners get new perspectives and insights for today’s marketplace challenges.

All sessions will be held at the Palace Hotel in the city center of Bari, a city that represents both geographically and historically the bridge between Occident and Orient, thus fulfilling our aim of having a moment of contact and discussion among different approaches to marketing.

We will do our best to help you enjoy not only new ideas in the marketing discipline but also the tradition and the culture of the Puglia region during the social programs. In fact, Bari is also the capital city of the region Puglia, recently included in the top 10 destinations in the world by National Geographic and ranked by AC Nielsen as one of the best Italian regions for food and drink.

We expect the Congress to be an amazing occasion to share ideas, methods, and theoretical frameworks within a Mediterranean atmosphere.

Lastly, we would like to thank the track chairs and reviewers for their tremendous work during the last months, the presenters and the session chairs for their active participation, the AMS Co-Directors of International Programs, Barry Babin and Jay Lindquist, for their help and guidance, and all the program team members.

Arrivederci, Luca Petruzzellis Russ Winer University of Bari Aldo Moro, Stern School of Business, Italy New York University, USA

18th World Marketing Congress 3 AMS OFFICERS (2014-2016)

AMS OFFICERS (2014-2016)

President Linda Ferrell, Belmont University, USA

Executive Vice President/Director Harold W. Berkman, University of Miami, USA

President-Elect Adilson Borges, NEOMA Business School, France

Immediate Past-President Victoria Crittenden, Babson College, USA

Vice President for Publications O.C. Ferrell, Belmont University, USA

Vice President for Programs Julie Guidry Moulard, Louisiana Tech University, USA

Vice President for Membership-North America Angeline Close, University of Texas at Austin, USA

Vice President for Membership-International Nicholas Paparoidamis, IESEG School of Management, France

Vice President for Development Michael Ewing, Deakin University, Australia

Secretary/Treasurer Lauren Beitelspacher, Portland State University, USA

Co-Chair, Board of Governors Joseph F. Hair, Jr., Kennesaw State University, USA Barry J. Babin, Louisiana Tech University, USA

Co-Director of International Programs Jay D. Lindquist, Western Michigan University, USA Barry J. Babin, Louisiana Tech University, USA

Director of Consortia Greg Marshall, Rollins College, USA

Associate Directors for Programs Brad D. Carlson, Saint Louis University, USA D. Todd Donavan, Colorado State University, USA

4 2015 Academy of Marketing Science AMS BOARD OF GOVERNORS (2014-2016)

AMS BOARD OF GOVERNORS (2014-2016)

Barry J. Babin Louisiana Tech University, USA Co-Chair (2010-2016)

Joseph F. Hair, Jr. Kennesaw State University, USA Co-Chair (2012-2018)

Gérard Cliquet Université de Rennes, France (2010-2016)

John B. Ford Old Dominion University, USA (2012-2018)

Michel Laroche Concordia University, Canada (2012-2018)

James R. Lumpkin University of Texas at Tyler, USA (2010-2016)

Leyland Pitt Simon Fraser University, USA (2010-2016)

Rosann Spiro Indiana University, USA (2012-2018)

Adel El-Ansary University of North Florida, USA (2014-2020)

Linda Price University of Arizona, USA (2014-2020)

Bodo Schleglmilch Vienna University of Economics and Business Administration, Austria (2014-2020)

Eli Jones University of Arkansas, USA (2014-2020)

18th World Marketing Congress 5 2015 AMS World Marketing Congress – TRACK CHAIRS

2015 AMS World Marketing Congress – TRACK CHAIRS

Business-to-Business Marketing Paul Matthyssens, Antwerp Management School, Belgium Michele Paulin, Concordia University, Canada

Consumer Behavior Andrea Bonezzi, New York University, USA Monika Lisjak, Erasmus University, The Netherlands

Marketing Mix Modeling Marc Fischer, University of Cologne, Germany Koen Pauwels, Dartmouth University, USA

Digital and Social Media Marketing Charles Hofacker, Florida State University, USA Carlos Flavián, University of Zaragoza, Spain

Entrepreneurship and Small Business Gaetano Aiello, University of Florence, Italy Alberto Pezzi, University of Roma Tre, Italy

International Marketing Saeed Samiee, University of Tulsa, USA Brian R. Chabowski, University of Tulsa, USA

Cross-Cultural Research Catherine Demangeot, IESEG, France Cheryl Nakata, University of Illinois at Chicago, USA

Health and Social Marketing Debbie Keeling, Loughborough University, UK Ting Yu, University of New South Wales, Australia

Innovation and Creativity Eitan Muller, New York University, USA Subin Im, Yonsei University, South Korea

Integrated Marketing Communications Don Schultz, Northwestern University, USA Gayle Kerr, Queensland University of Technology, Australia

6 2015 Academy of Marketing Science 2015 AMS World Marketing Congress – TRACK CHAIRS

Marketing Research Methods Tulin Erdem, New York University, USA Rik Pieters, Tilburg University, The Netherlands

Marketing Strategy John Roberts, London Business School, UK Rajendra K Srivastava, Singapore Management University, Singapore

Product and Branding Strategies Cleopatra Veloutsou, University of Glasgow, UK Francisco Guzman, University of North Texas, USA

Pricing and Price-Related Issues Gurumurthy Kalyanaram, International University of Japan, Japan Fabio Ancarani, Alma Mater Studiorum University of Bologna, Italy

Sensory Marketing Jean-Charles Chebat, HEC Montreal, Canada Michela Addis, University of Roma Tre, Italy

Relationship Marketing Dennis B. Arnett, Texas Tech University, USA Michael Wittmann, University of Southern Mississippi, USA

Retailing Jonathan Reynolds, Oxford University, UK Dirk Morschett, University of Fribourg, Switzerland

Selling and Sales Management Othman Boujena, NEOMA Business School, France Michael Ahearne, University of Houston, USA

Services Marketing Jikyeong Kang, Asian Institute of Management, Philippines Calvin Wong, The Hong Kong Polytechnic University, People’s Republic of China

Advertising Communication Nancy Spears, University of North Texas, USA Shintaro Okazaki, Universidad Autónoma de Madrid, Spain

Tourism and Hospitality Marianna Sigala, University of the Aegean, Greece Judith Mair, University of Queensland, Australia

18th World Marketing Congress 7 2015 AMS World Marketing Congress – TRACK CHAIRS

Luxury, Fashion, and Wine Marketing Alberto Mattiacci, University of Rome La Sapienza, Italy Eunju Ko, Yonsei University, South Korea

Distribution and Supply Chain Management Walfried Lassar, Florida International University, USA Dale Rogers, Arizona State University, USA

Doctoral Colloquium Chair John B. Ford, Old Dominion University, USA

Conference Local-Arrangements Chair Pierluigi Passaro, University of Bari Aldo Moro, Italy

8 2015 Academy of Marketing Science Wednesday, 9:00 - 10:30 am

DAILY HIGHLIGHTS Tuesday, July 14, 2015

2:00 – 4:00 pm Registration, Room: Sala Barion 5:00 – 6:30 pm Welcome Reception, Salone degli Affreschi, Università di Bari Aldo Moro

DAILY HIGHLIGHTS Wednesday, July 15, 2015

8:00 – 5:00 pm Registration, Room: Sala Barion 10:30 – 11:00 am Refreshment Break, Room: Sala Feste 12:30 – 2:00 pm Lunch on Your Own 3:30 – 4:00 pm Refreshment Break, Room: Sala Feste 5:45 – 6:45 pm Wine Tasting, Room: Sala Messapia 7:00 – 8:45 pm Reception including Olive Oil Tasting and Cocktails, Room: Sala Messapia

2015 AMS WMC Program Schedule

Wednesday, 9:00 - 10:30 am

Session 1.1 Physical and Digital B2B Interactions Room: Sala Jonia Session Chair: Michele Paulin, Concordia University, Canada Factors Determining Channel Selection in the German Trades Sector – An Analysis of Power Tool Purchases Natalie de Jong, Baden-Württemberg Cooperative State University Stuttgart, Germany Benjamin Österle, Baden-Württemberg Cooperative State University Stuttgart, Germany Marc M. Kuhn, Baden-Württemberg Cooperative State University Stuttgart, Germany Gender and Similarity - Match or Mismatch: When Is B2B Sales Performance Better? Ozan Peneklioglu, Istanbul Technical University, Turkey Ayse Banu Elmadag Bas, Istanbul Technical University, Turkey Value Co-creation in Project Exchange Kamran Razmdoost, University College London, UK Hedley Smyth, University College London, UK

18th World Marketing Congress 9 Wednesday, 9:00 - 10:30 am

Session 1.2 Socially Responsible Consumption Room: Sala Japigia Session Chair: Tali Seger-Guttmann, Ruppin Academic Center, Israel An Exploration of Socially Responsible Music Consumption Todd Green, Brock University, Canada Gary Sinclair, University of Stirling, UK Julie Tinson, University of Stirling, UK Cause I’m Feeling Good! The Influence of Anticipated Emotions on Consumer Pro-environmental Behavior Zeinab Rezvani, Umea University, Sweden Johan Jansson, Umea University, Sweden Does CSR Means Performance for Consumers? An Implicit Study in the Field of Banking Charlotte Lecuyer, Lyon University, France Sonia Capelli, Lyon University, France William Sabadie, Lyon University, France Sustainability Living: Role of Emotions Menuka Jayaratne, La Trobe University, Australia Gillian Sullivan Mort, La Trobe University, Australia Clare D’Souza, La Trobe University, Australia

Session 1.3 Consumer Behavior in Retailing Room: Sala Ausonia Session Chair: Heiner Evanschitzky, Aston Business School, UK Antecedents of Peripheral Services Cross-Buying Behavior Heiner Evanschitzky, Aston University, UK Neeru Malhotra, Aston University, UK Florian v. Wangenheim, ETH Zurich, Switzerland Katherine Lemon, Boston College, USA Examining Reactive Customer Engagement Strategies in Online Shopping Cart Abandonment: A Regulatory Fit Perspective William Northington, Idaho State University, USA Jessica Ogilvie, University of Alabama, USA Kris Lindsey, University of Alabama, USA Kristy Reynolds, University of Alabama, USA Linking Initial Beliefs, Trust, Perceived Value and Purchase Intentions in the Context of Second Hand Goods Sold by Unknown Online Retailers Laura Salciuviene, Lancaster University Management School, UK Ahmad Daryanto, Lancaster University Management School, UK

10 2015 Academy of Marketing Science Wednesday, 9:00 - 10:30 am

Session 1.4 Online CSR and Digital Reputation Room: Sala Egnazia/Sveva Session Chair: Caroline Moraes, Coventry University, UK Consumer Ethical Judgement and Controversial Advertising Avoidance on Social Media Caroline Moraes, Coventry University, UK Carlos Ferreira, Coventry University, UK Nina Michaelidou, Loughborough University, UK Michelle McGrath, University of Winchester, UK Consumer Participation in CSR Campaigns on Facebook Teresa Treviño, EGADE Business School, Tecnológico de Monterrey, Mexico Corporate Brand Representations in B2B Companies’ Websites Cláudia Simões, Open University Business School, UK Marcelo Perin, Pontifícia Universidade Católica do Rio Grande do Sul, Brazil Jaywant Singh, Kingston University, UK Emphasizing the Cause in Cause-Related Marketing? Gaining Millennials Women’s Support for a Fashion Event through Facebook Appeals Michele Paulin, Concordia University, Canada Aela Salman, Concordia University, Canada Ronald J. Ferguson, Concordia University, Canada Kaspar Schattke, Concordia University, Canada

Session 1.5 Understanding ‘Health’ in Marketing Room: Sala Abbrescia Session Chair: Debbie Keeling, Loughborough University, UK Early Findings on Alcohol Consumption: A Licensed Premise Observation Study Nuray Buyucek, Griffith University, Australia Sharyn Rundle-Thiele, Griffith University, Australia Exploring the Dual Effects of Waiting on Satisfaction with Health Service Yi-Fen Liu, National Kaohsiung First University of Science and Technology, Taiwan Jacob Y. H. Jou, Kaohsiung Medical University, Taiwan I-Ling Ling, National Chiayi University, Taiwan Key Succesfactors for Brand Orientation in Healthcare Gerrita Van der Veen, HU Business School, The Netherlands Judith Tielen, HU Business School, The Netherlands Lucas Schuurmans, HU Business School, The Netherlands Daan Bunke, HU Business School, The Netherlands

18th World Marketing Congress 11 Wednesday, 9:00 - 10:30 am

Predictors of HIV/AIDS-Related Behaviours within the Population of Kinshasa: The Impact of Socio-Demographic and Environmental Factors Lutete Christian Ayikwa, Tshwane University of Technology, South Africa Johan W. De Jager, Tshwane University of Technology, South Africa

Session 1.6 Country of Origin and Ethnocentricity Room: Sala Messapia Session Chair: Ays¸egül Özsomer, Koç University, Turkey Country Reputation, Brand Reputation and Company Reputation: Their Importance in Business-to-Business Industries Elena Cedrola, University of Macerata, Italy Loretta Battaglia, Catholic University of Milan, Italy Anna Grazia Quaranta, University of Bologna, Italy Fifty Years of Empirical Research on Country-Of-Origin Effects on Consumer Behavior: A Meta-Analysis Saeed Samiee, University of Tulsa, USA Leonidas C. Leonidou, University of Cyprus, Cyprus Bilge Aykol, Dokuz Eylul University, Turkey Barbara Stöttinger, Wirtschaftsuniversität-Wien, Austria Paul Christodoulides, Cyprus University of Technology, Cyprus The Inconsistency of Ethnocentric Bias in the Dual-Attitude Model Ting-Hsiang Tseng, Feng Chia University, Taiwan George Balabanis, City University London, UK Matthew Liu, University of Macau, Macao

Session 1.7 Doctoral Colloquium Room: Sala Appula Session Chair: John B. Ford, Old Dominion University, USA The Moderating Role of Attention on Country-Of-Origin (COO) Effects: A Structured Abstract Renaud Frazer, Université de Lorraine, France The Place of Memory in the Brand Relationship: Comparison between In-Store and Online Shopping Experience Michael Flacandji, University of Burgundy, France What Leads to More Enjoyment, Choice or Personal Control?: Understanding the Role of Autonomy in Customer Participation Triparna Gandhi, University of Melbourne, Australia

10:30 – 11:00 am Refreshment Break Room: Sala Feste

12 2015 Academy of Marketing Science Wednesday, 11:00 am – 12:30 pm

Wednesday, 11:00 am – 12:30 pm

Session 2.1 Social Influence in Marketing Room: Sala Japigia Session Chair: Alessandro M. Peluso, University of Salento, Italy Compensatory Advice Giving: How Experiencing a Need for Control Makes You Advise More Alessandro M. Peluso, University of Salento, Italy Andrea Bonezzi, New York University, USA Matteo De Angelis, LUISS University, Italy Derek D. Rucker, Northwestern University, USA Does Decision-Making Speed Depend on Non-Interactive Others? Atsuko Inoue, Seikei University, Japan Atsunori Ariga, Rissho University, Japan The Differential Influence of Advice and Opinions on Word-of- Mouth Recipients’ Behavior Matteo De Angelis, LUISS University, Italy Andrea Bonezzi, New York University, USA Derek D. Rucker, Northwestern University, USA Alessandro M. Peluso, University of Salento, Italy The Impact of Reference Group on Purchase Intention: A Case Study in Distinct Types of Shoppers Danupol Hoonsopon, Chulalongkorn University, Thailand Wilert Puriwat, Chulalongkorn University, Thailand

Session 2.2 Digital Strategy I Room: Sala Egnazia/Sveva Session Chair: Angel Herrero-Crespo, University of Cantabria, Spain Assessing Social Media e-visibility: A Framework to Compare Goods vs. Service Firms Iris Vilnai-Yavetz, Ruppin Academic Center, Israel Olga Levina, Technische Universität Berlin, Germany Nataliia Medzhybovska, Odessa National Economic University, Ukraine Developing and Validating the Measurement Scale of E-Marketing Orientation Hui-Ling Huang, Chang Jung Christian University, Taiwan Yue-Yang Chen, I-Shou University, Taiwan Influence of Customer Orientation and Competitor Orientation on the Intention to Use Social Network Sites as a Communication Tool in Micro-Enterprises Ángel Herrero-Crespo, Universidad de Cantabria, Spain Jesús Collado-Agudo, Universidad de Cantabria, Spain Héctor San Martín-Gutiérrez, Universidad de Cantabria, Spain

18th World Marketing Congress 13 Wednesday, 11:00 am – 12:30 pm

The Research on Crowdsourcing Model and Its Influence on Business Operation Tao Meng, Northeast University of Finance and Economics, People’s Republic of China Xiaomin Lin, Northeast University of Finance and Economics, People’s Republic of China

Session 2.3 Sustainability Issues in Supply Chain Management Room: Sala Appula Session Chair: Gopalkrishnan Iyer, Florida Atlantic University, USA A Qualitative Exploration into the Micro-Foundations of Supply Chain Relationships LaDonna Thornton, University of Nebraska-Lincoln, USA Terry Esper, University of Arkansas, USA Does Third-Party Logistics Create a Synergy Effect on Firm Performance Kenneth Kwong, Hang Seng Management College, People’s Republic of China Moving Sustainable Consumption From Hype to Reality Through the Value Chain Gopalkrishnan Iyer, Florida Atlantic University, USA Sandra Rothenberger, Solvay Brussels School of Economics and Management, Belgium

Session 2.4 Quantitative Applications of Marketing Research Methods Room: Sala Jonia Session Chair: Tulin Erdem, New York University, USA Advertising Agency Compensation: Analyzing Trends in the U.S., in Global Markets, and in the Digital Landscape Dan Horsky, University of Rochester, USA Sharon Horsky, Bar-Ilan University, Israel Aging and Decision Making: Insights from Mundane Choices Vishal Singh, New York University, USA Karsten T. Hansen, University of California San Diego, USA Romana Khan, Northwestern University, USA Consumer Learning and Evolution of Consumer Brand Preferences Hai Che, Indiana University in Bloomington, USA Tülin Erdem, New York University, USA T. Sabri Öncü, United Nations Conference on Trade and Development, Switzerland

14 2015 Academy of Marketing Science Wednesday, 11:00 am – 12:30 pm

Session 2.5 Contemporary Branding Topics I Room: Sala Messapia Session Chair: Sunil Thomas, California State University at Fullerton, USA Growing without Getting Bigger Adrian Peretz, Oslo School of Management, Norway Lars Erling Olsen, Oslo School of Management, Norway Product Complexity in Consumer Research: Literature Review and Implications for Future Research Lisa M. Mützel, University of Koblenz-Landau, Germany Thomas Kilian, University of Koblenz-Landau, Germany Brand Feminine Dimension Revisited: Exploring Brand Feminine Patterns Salim Azar, Université de Cergy-Pontoise, France

Session 2.6 Sensory Marketing Room: Sala Ausonia Session Chair: Michela Addis, University of Roma Tre, Italy Assessing the Role of Haptic Imagery in Print Advertising: An Empirical Investigation Giovanni Pino, University of Salento, Italy Gianluigi Guido, University of Salento, Italy Carla Tomacelli, University of Salento, Italy Mauro Capestro, University of Salento, Italy Communication in Relief: Should we Embosse the Brand or the Product? Sonia Capelli, Lyon University, France Fanny Thomas, Lyon University, France Bruno Ferreira, Clermont University, France The Conceptual Chain from Event Activities to Emotions to Atmosphere, and Sponsor Awareness and Patronage T. Bettina Cornwell, University of Oregon, USA Steffen Jahn, University of Göttingen, Germany Wang Suk Suh, University of Oregon, USA The Halo Effect in Fragrance Perception: The Relevance of the ‘Natural Ingredients’ Claim Vanessa Apaolaza, University of the Basque Country, Spain Patrick Hartmann, University of the Basque Country, Spain Cristina López, University of the Basque Country, Spain Carmen Etxebarria, University of the Basque Country, Spain Jose M. Barrutia, University of the Basque Country, Spain

18th World Marketing Congress 15 Wednesday, 2:00 – 3:30 pm

Session 2.7 Fact or Fiction: Marketing Research Methods Continue to Improve in Meaningfulness Room: Sala Abbrescia Session Chair: Adilson Borges, NEOMA Business School, France Do Bad Respondents Equal Poor Data Quality? Comparing a Regular Online United States Consumer Panel with a M-Turk Panel Scott Smith, Qualtrics Inc., USA Catherine Rossiter, University of New Mexico, USA Linda L. Golden, University of Texas at Austin, USA Gerald S. Albaum, University of New Mexico, USA Debunking Beliefs about Student Samples in Marketing Research? David J. Ortinau, University of South Florida, USA Jennifer Espinosa, University of South Florida, USA What is Response Bias in Marketing Research Today? Yasemin Atinc, Texas A&M Commerce, USA Guclu Atinc, Texas A&M Commerce, USA Opinions on the Use of Crowd Sourced Data in Marketing Research John B. Ford, Old Dominion University, USA Barry J. Babin, Louisiana Tech University, USA Discussants: William B. Locander, Loyola University, USA Jean-Luc Hermann, University of Metz, France Joseph F. Hair, Jr., Kennesaw State University, USA Nina Krey, Louisiana Tech University, USA

Wednesday, 2:00 – 3:30 pm

Session 3.1 Expanding the Boundaries of Classical Advertising Approaches Room: Sala Abbrescia Session Chair: Gladys Torres Baumgarten, Ramapo College of New Jersey, USA Classical Music in Advertising: Brand Support or Detractor? Gladys Torres Baumgarten, Ramapo College of New Jersey, USA Kathy Woodbury Zeno, Ramapo College of New Jersey, USA Christina Chung, Ramapo College of New Jersey, USA Cross-Language Comparison of the Persuasive Effects of Typeface Shapes - A Conceptual Framework Yi-Fen Liu, National Kaohsiung First University of Science and Technology, Taiwan I-Ling Ling, National Chiayi University, Taiwan Jacob Y. H. Jou, Kaohsiung Medical University, Taiwan

16 2015 Academy of Marketing Science Wednesday, 2:00 – 3:30 pm

Generation Y College Aged Hispanic and White Cohorts’ Ethical Ideology Effects on Alcohol Advertising Appraisals: The Role of Strength of Ethnic Identification and Ethical Appraisal Miguel Angel Zúñiga, Morgan State University, USA Ivonne M. Torres, New Mexico State University, USA The Role of Anger in the Context of Consumer Reactions to Advertising Incongruity Silke Bambauer-Sachse, University of Fribourg, Switzerland Priska Heinzle, University of Fribourg, Switzerland

Session 3.2 IMC and the Organization Room: Sala Jonia Session Chair: Don Schultz, Northwestern University, USA Assessing the Impact of Internal Marketing Orientation on an Organization’s Performance Mujahid Mohiuddin Babu, University of Manchester, UK Jikyeong Kang, University of Manchester, UK Is IMC ‘Marketing Oriented’? Philip Kitchen, ESC Rennes, France Synergy and Integration of Multiple Media to Enhance Exposure and Impact of the Cinderella Media Therese Roux, Tshwane University of Technology, South Africa De la Rey van der Waldt, Tshwane University of Technology, South Africa

Session 3.3 Wine Marketing Room: Sala Appula Session Chair: Klaus-Peter Wiedman, University of Hannover, Germany Networks and Relationships in Business to Business: Exploring the Use of LinkedIn by the Wine Sector. Sarah Quinton, Oxford Brookes University, UK Damien Wilson, Burgundy Business School, France Terroir in a Bottle: Segmenting Consumer Choices in Generation Y Roberta Capitello, University of Verona, Italy Lara Agnoli, University of Verona, Italy Steve Charters, ESC Dijon, France Diego Begalli, University of Verona, Italy The Impact of Knowledge Type on the Acquisition of Wine Karen Robson, Simon Fraser University, Canada Colin Campbell, Kent State University, USA Debbie Vigar-Ellis, University of KwaZulu-Natal, South Africa Albert Caruana, University of Malta, Malta Leyland Pitt, Simon Fraser University, Canada

18th World Marketing Congress 17 Wednesday, 2:00 – 3:30 pm

Session 3.4 Strategy and Market Analysis Room: Sala Japigia Session Chair: Dahan Gavriel, Western Galilee College, Israel Customer Acquisition and Customer Retention in a Competitive Industry Igor Sloev, Higher School of Economics, Russian Federation Gerasimos Lianos, Southwestern University of Finance and Economics, People’s Republic of China Mergers and Acquisitions and Marketing Efficiency: Evidence from the US Banking Industry Mahabubur Rahman, Smurfit Business School, Ireland Mary Lambkin, Smurfit Business School, Ireland Organizational Antecedents of External Orientation: An Empirical Analysis of Customer and Competitor Orientations Dahan Gavriel, Western Galilee College, Israel Aviv Shoham, University of Haifa, Israel

Session 3.5 Corporate Branding Room: Sala Messapia Session Chair: Jaywant Singh, Kingston University, UK How Can a Corporate Brand (Oh Higher Education) Benefit from Social Networks in Its Internal Communication Strategy. The Case of Catholic University of Portugal - Porto Teresa Sofia Amorim Faria de Oliveira Lopes, Universidade Católica Portuguesa, Portugal Joana César Machado, Universidade Católica Portuguesa, Portugal The Impact of Corporate Brand Transgression on Punishing Corporate Transgressor: Moderating Role of Religious Orientation Elif Karaosmanoglu, Istanbul Technical University, Turkey Didem Gamze Isiksal, Istanbul Technical University, Turkey The Impact of Digital Corporate Branding on Consumer-Company Identification Jaywant Singh, Kingston University, UK Cláudia Simões, Open University, UK

Session 3.6 Customers, Employees and Service Environments Room: Sala Ausonia Session Chair: Sudharshan Devanathan, University of Kentucky, USA Do We Click at the First Sight? Exploring the Customer-Employee Instant Rapport in the First Service Encounter Chih-Ying Chu, National Taiwan University, Taiwan Jiun-Sheng Chris Lin, National Taiwan University, Taiwan Haw-Yi Liang, National Taiwan University, Taiwan

18 2015 Academy of Marketing Science Wednesday, 2:00 – 3:30 pm

How Does Frontline Employees’ Perceived External Reputation Affect Service Innovation Implementation? A Dual-Paths Model Mario Schaarschmidt, University of Koblenz-Landau, Germany Gianfranco Walsh, University of Jena, Germany Insights from Coworking Spaces as Unique Service Organizations: The Role of Physical and Social Elements Bamini Kpd Balakrishnan, RMIT University, Australia Mark Leenders, RMIT University, Australia Siva Muthaly, RMIT University, Australia Satisfying Customers through Satisfied Employees: Exploring the Emotional Mechanism Linking Employee Satisfaction and Customer Satisfaction Haw-Yi Liang, National Taiwan University, Taiwan Jiun-Sheng Chris Lin, National Taiwan University, Taiwan Chih-Ying Chu, National Taiwan University, Taiwan

Session 3.7 Service Quality and Satisfaction in Tourism and Hospitality Room: Sala Egnazia/Sveva Session Chair: Georgia Zouni, University of Piraeus, Greece Change in Expectation and Attitude over Time and the Role of Service Quality in a Tourism Context Swinder Janda, Kansas State University, USA Hong-Youl Ha, Dongguk University, South Korea Exploring Resident versus Visiting Nationalities’ Perceptions on Airport Service Quality Angelos Pantouvakis, University of Piraeus, Greece Maria Karakasnaki, University of Piraeus, Greece Maria Francesca Renzi, University of Roma Tre, Italy Exploring the Importance of Basic Hotel Attributes: A Focus on Senior Wellness Tourists Vania Vigolo, University of Verona, Italy Angelo Bonfanti, University of Verona, Italy The Role of Satisfaction, Delight, and Gratitude in the Tourism and Hospitality Industry Timothy Butler, University of Texas at Brownsville, USA

3:30 – 4:00 pm Refreshment Break Room: Sala Feste

18th World Marketing Congress 19 Wednesday, 4:00 – 5:30 pm

Wednesday, 4:00 – 5:30 pm

Session 4.1 Marketing Mix Modeling Room: Sala Appula Session Chair: Marc Fischer, University of Cologne, Germany Budget Allocation Decision Rules: Insights from Actual Firm Behavior Marco Bertini, ESADE, Spain Alexander Edeling, University of Technology Sydney, Australia Pre- and Post-Launch Effects of Publicity and Advertising on Sales of Hedonic Goods Alexa Burmester, University of Hamburg, Germany Jan U. Becker, University of Hamburg, Germany Harald van Heerde, Kühne Logistics University, Germany Michel Clement, Massey University Auckland, Australia

Session 4.2 Pricing Strategies Room: Sala Jonia Session Chair: Gurumurthy Kalyanaram, International University of Japan, Japan Consumer Preferences for Bundles and Bundle Components with Odd and Even Price Endings Bernhard Baumgartner, University of Osnabrueck, Germany Anjulie Hähnchen, University of Osnabrueck, Germany Effects of Price Promotions on Consumers’ Reference Prices: The Role of Contextual Factors and Price Claims Silke Bambauer-Sachse, University of Fribourg, Switzerland Laura Massera, University of Fribourg, Switzerland Pricing Strategy in the Digital Era: A New Taxonomy Sarah Quinton, Oxford Brookes University, UK

Session 4.3 Branding in a Digital World Room: Sala Messapia Session Chair: Sahar Mousavi, Manchester Business School, UK Consumer Engagement in an Online Brand Community: Development and Validation of a Scale Laurence Dessart, University of Glasgow, UK Cleopatra Veloutsou, University of Glasgow, UK Anna Morgan-Thomas, University of Glasgow, UK

20 2015 Academy of Marketing Science Wednesday, 4:00 – 5:30 pm

Effects of Website Communication and Aesthetics on Consumer Attitudes to Brand Image in a Multi-Channel Retail Environment: A Best-Worst Scaling Approach. Owen Wright, Griffith University, Australia Michael Pascoe, Griffith University, Australia The Effect of Negative Electronic Word of Mouth on Switching Intentions. A Social Interaction Utility Approach. Carla Ruiz-Mafe, University of Valencia, Spain Joaquin Aldas-Manzano, University of Valencia, Spain Cleopatra Veloutsou, University of Glasgow, UK Virtual Brand Communities: Pathways to Brand Trust? Sahar Mousavi, University of Manchester, UK Stuart Roper, Bradford University, UK Kathleen Keeling, University of Manchester, UK

Session 4.4 Relationship Quality Room: Sala Japigia Session Chair: Bob McDonald, Texas Tech University, USA Achieving Relationship Termination Quality: A Conceptual Model Ting Yu, University of New South Wales, Australia Christopher White, RMIT University, Australia Forgiveness in Buyer-Seller Relationships Gone Bad Nina Stuebiger, Justus-Liebig-University, Germany Jasmin Baumann, University of East Anglia, UK Alexander Haas, Justus-Liebig-University, Germany Kenneth Le Meunier-FitzHugh, University of East Anglia, UK Relationship Communication and Relationship Quality as Predictors of Relationship Continuity Sanjit Kumar Roy, University of Western Australia, Australia Makam S Balaji, Taylor’s University, Malaysia Walfried Lassar, Florida International University, USA Sports Marketing with Relationship Quality Nick Hajli, Newcastle University, UK

Session 4.5 Service Evaluations Room: Sala Ausonia Session Chair: Calvin Wong, The Hong Kong Polytechnic University, People’s Republic of China An Empirical Examination of Antecedent and Consequence of Service-Intensive Quality Evaluation within Bridal Retail Setting Sasikarn Chatvijit Cook, University of North Carolina at Greensboro, USA Kittichai Watchravesringkan, University of North Carolina at Greensboro, USA

18th World Marketing Congress 21 Wednesday, 4:00 – 5:30 pm

Impact of National Contexts on Consumers’ Evaluation of Service in Developed and Emerging Markets: A Qualitative Study of British and Nigerian Consumers Ethelbert Osinachukwu Chukwuagozie, Manchester Business School, UK Jikyeong Kang, Manchester Business School, UK Interactive Effects of Service Attributes on Customer Satisfaction Matthew Liu, University of Macau, Macao Eliane Yan Li, University of Macau, Macao James Brock, Pacific Lutheran University, USA

Session 4.6 Consumer Behavior in Tourism and Hospitality Room: Sala Egnazia/Sveva Session Chair: Angelos Pantouvakis, University of Piraeus, Greece Do Customers Prefer Casinos with CSR? An Empirical Study Matthew Liu, University of Macau, Macao Guicheng Shi, Macau University of Science and Technology, Macao Ting-Hsiang Tseng, Fengchia University, Taiwan Evaluating Tourist Behaviors during a Sports Mega Event. A Cross- Cultural Analysis Marcello Risitano, University of Naples Parthenope, Italy Ilaria Tutore, University of Naples Parthenope, Italy Annarita Sorrentino, Unversity of Naples Parthenope, Italy Michele Quintano, University of Naples Parthenope, Italy Happiness, Willingness-to-Share and Materialism in the Experiential Purchase I-Ling Ling, National Chiayi University, Taiwan Yi-Fen Liu, National Kaohsiung First University of Science and Technology, Taiwan Edwin Rajah, Auckland University of Technology, New Zealand Hedonic Ethics: Understanding Tourists’ Self-Defined Ethical Experiences Sheila Malone, Lancaster University, UK

Session 4.7 AMS – AFM Session: Insights from RAM: Marketing and Sustainable Development Room: Sala Abbrescia Session Chairs: Nil Özçaglar-Toulouse, University of Lille 2, France Amina Béji-Bécheur, University of Paris-Est, France Recycling Household Waste: A Classification of the Logistics Used by Consumers Elisa Monnot, Université de Cergy-Pontoise, France Fanny Reniou, Université Paris-Est Créteil, France Aurélien Rouquet, NEOMA Business School, France

22 2015 Academy of Marketing Science 5:45 – 6:45 pm Wine Tasting Room: Sala Messapia

The Answer is Sustainable Marketing, when the Question Is: What Can We Do? Diane M. Martin, Aalto University, Finland John W. Schouten, Aalto University, Finland and University of St. Gallen, Switzerland Socio-Environmental Multi-Labelling and Consumer Willingness to Pay Ivan Dufeu, LUNAM Université – ONIRIS, France Jean-Marc Ferrandi, LUNAM Université – ONIRIS, France Patrick Gabriel, Université de Bretagne Occidentale, France Marine Le Gall-Ely, Université de Bretagne Occidentale, France

5:45 – 6:45 pm Wine Tasting Room: Sala Messapia

7:00 – 8:45 pm Olive Oil Tasting and Cocktail Room: Sala Messapia

18th World Marketing Congress 23 Thursday, 9:00 - 10:30 am

DAILY HIGHLIGHTS Thursday, July 16, 2015

8:00 – 5:00 pm Registration, Room: Sala Barion 10:30 – 11:00 am Refreshment Break, Room: Sala Feste 12:30 – 2:00 pm AMS WMC Recognition Luncheon, Room: Sala Feste 3:30 – 4:00 pm Refreshment Break, Room: Sala Feste 5:45 – 8:00 pm Old City Walking Tour Meeting in the Lobby

Thursday, 9:00 - 10:30 am

Session 5.1 IMC and the Consumer Room: Sala Appula Session Chair: Philip Kitchen, ESC Rennes, France The Effect of Congruence on the Attention and Sponsorship Processing: An Application of Neuromarketing by Electroencephalogram Manuel Alonso Dos Santos, Universidad Catolica de la Santisima Concepcion, Chile Steve Baeza Abadie, Universidad Catolica de la Santisima Concepcion, Chile The Mediating Role of Integrated Corporate Communication on the Relationship between Organizational Culture and Market Performance Lucia Porcu, University of Granada, Spain Salvador Del Barrio-García, University of Granada, Spain Juan Miguel Alcántara-Pilar, University of Granada, Spain Esmeralda Crespo-Almendros, University of Granada, Spain Beyond Negative Liberties: The Role of the Brand as Value Facilitator Silvia Biraghi, Università Cattolica del Sacro Cuore, Italy Rossella Gambetti, Università Cattolica del Sacro Cuore, Italy Guendalina Graffigna, Università Cattolica del Sacro Cuore, Italy Don Schultz, Northwestern University, USA

24 2015 Academy of Marketing Science Thursday, 9:00 - 10:30 am

Session 5.2 International Capabilities and Market Entry Room: Sala Messapia Session Chair: Bilge Aykol, Dokuz Eylul University, Turkey A Knowledge Perspective on the Uppsala and Born Global Internationalization Models Llynne Marie Plante, Carleton University, Canada Daniel Gulanowski, Carleton University, Canada Nicolas Papadopoulos, Carleton University, Canada Developing Capabilities in International Marketing in INVS: A Micro-Foundations Approach Gillian Sullivan Mort, La Trobe University, Australia Jay Weerawardena, University of Queensland, Australia Peter Liesch, University of Queensland, Australia International Performance: The Role of Inertia, Stability and Multinational Flexibility Tsipora Ehrlich, University of Haifa, Israel Aviv Shoham, University of Haifa, Israel Yoel Asseraf, Ruppin Academic Center, Israel Marketing Capabilities and the ‘Salmon Run’ toward Adaptation Yoel Asseraf, Ruppin Academic Center, Israel Aviv Shoham, University of Haifa, Israel

Session 5.3 Analysis Methods Room: Sala Japigia Session Chair: Dennis Arnett, Texas Tech University, USA Mining Data to Predict Churn Behaviour in the Insurance: A Case Study Francesco Schena, Lancaster University, UK Politeness Matters: The Antecedents of Politeness on Customers- Firms Relationships in a Complaint Setting Pierre-Nicolas Schwab, Solvay Brussels School of Economics & Management, Belgium Laurence Rosier, Université Libre de Bruxelles, Belgium Sandra Rothenberger, Solvay Brussels School of Economics & Management, Belgium The Importance of Customer Relationship Management (CRM) in the “Profitmeter” Miguel Guerreiro, Lusíada University, Portugal Paula Rodrigues, Lusíada University, Portugal

18th World Marketing Congress 25 Thursday, 9:00 - 10:30 am

Session 5.4 Culture and Consumer Values Room: Sala Egnazia/Sveva Session Chair: Nina Reynolds, University of Wollongong, Australia Exploring the Impact of Empathy, Compassion, and Machiavellianism on Consumer Ethics in Indonesia Denni Arli, Griffith University, Australia Dudi Anandya, University of Surabaya, Indonesia How an Individual’s Self-Construals, Cosmopolitan and Local Orientation Affect the Impact of the Four Self-Congruity Types on Brand Attitude Hector Gonzalez Jimenez, University of York, UK Fernando Fastoso, University of York, UK Kyoko Fukukawa, Bradford University, UK Psychological Distance in Cause-Related Product Buying Decisions Tao Xue, Sheffield Hallam University, UK Sarah Hong Xiao, Durham University, UK Gopalkrishnan Iyer, Florida Atlantic University, USA The Moderating Role of Language in the Relationship between Perceived Risk, Perceived Usability and Satisfaction Online Juan Miguel Alcántara-Pilar, University of Granada, Spain Salvador Del Barrio-García, University of Granada, Spain Lucia Porcu, University of Granada, Spain Esmeralda Crespo-Almendros, University of Granada, Spain

Session 5.5 Innovations and Productivity in Service Marketing Room: Sala Ausonia Session Chair: Jikyeong Kang, Asian Institute of Management, Philippines Prosumption and Value-in-Use: The Complementary Role of Transaction Costs in S-D Logic Joe Cronin, Florida State University, USA Duane M. Nagel, Florida State University, USA Brian L. Bourdeau, Auburn University, USA The Antecedents of Service Innovation: The Roles of Explorative and Exploitative Marketing Capabilities Yue-Yang Chen, I-Shou University, Taiwan Hui-Ling Huang, Chang Jung Christian University, Taiwan The Role of Marketing in Achieving and Maintaining Financial Health of Nonprofit Arts Organizations: The Case of the Symphony Orchestra Sector Theresa Kirchner, Old Dominion University, USA Edward Markowski, OId Dominion University, USA John B. Ford, Old Dominion University, USA

26 2015 Academy of Marketing Science Thursday, 11:00 am – 12:30 pm

Why B2B Firms Measure Service Productivity Gianfranco Walsh, University of Jena, Germany Heiner Evanschitzky, Aston Business School, UK Mario Schaarschmidt, University of Koblenz, Germany Peter Walgenbach, University of Jena, Germany Sharon Beatty, University of Alabama, USA

Session 5.6 Sales Management I Room: Sala Jonia Session Chair: Othman Boujena, NEOMA Business School, France How Do Firms Value their Sales Organizations? Alireza Keshavarz, HEC Paris, France Dominique Rouziès, HEC Paris, France Toward a Global Perspective of Sales Strategy Components Xavier Martin, Novancia Business School, France Sales and Marketing, and Customer Relationships: A Structured Abstract Kenneth Le Meunier-FitzHugh, University of East Anglia, UK Leslie Caroline Le Meunier-FitzHugh, University of East Anglia, UK

Session 5.7 Recent Research in Pricing: Issues and Opportunities Room: Sala Abbrescia Session Chair: Russell Winer, New York University, USA Panelists: Russell Winer, New York University, USA Gurumurthy Kalyanaram, International University of Japan, Japan Heiner Evanschitzky, Aston Business School, UK Kishore Gopalakrishna Pillai, Bradford University, UK

10:30 – 11:00 am Refreshment Break Room: Sala Feste

Thursday, 11:00 am – 12:30 pm

Poster Session Commercial Programs: Improving Eating and Exercising Behaviour to Reduce Weight through Increased Self-efficacy Joy Parkinson, Griffith University, Australia CEOs Who Tweet: Metaphors and Gendered Communication Daniel Ladik, Seton Hall University, USA William H. Locander, University of Texas - Pan American, USA

18th World Marketing Congress 27 Thursday, 11:00 am – 12:30 pm

Consumer Information Processing across M-Commerce, E-Commerce and In-Store Moutusy Maity, Indian Institute of Management Lucknow, India Mayukh Dass, Texas Tech University, USA Neuromarketing: The Effect of Attitudes on the Perception of External Business Communication. Simon Pfaff, Baden-Württemberg Cooperative State University Stuttgart, Germany Kristina Kovac, Baden-Württemberg Cooperative State University Stuttgart, Germany Marc M. Kuhn, Baden-Württemberg Cooperative State University Stuttgart, Germany Natalie de Jong, Baden-Württemberg Cooperative State University Stuttgart, Germany The Relationship between Gender, Product Category and the Constructs of Private Label Brand Perception in Zimbabwe. Sarah Nyengerai, Bindura University of Science Education, Zimbabwe The Role and the Implications of Online Reviews for the Relationship between Consumers and Online Service Firms Laura Salciuviene, Lancaster University Management School, UK Nitin Sanghavi, Manchester Business School, UK Claudio De Mattos, University of Manchester, UK Mary McGuffog, Manchester Business School, UK Jain Kumar, Manchester Business School, UK

Session 6.1 Brands and Relationships in B2B Room: Sala Appula Session Chair: Luca Carrubbo, University of Cassino, Italy Factors Influencing Trust and Commitment in Business to Business Market: A Study on the Distribution Sector of Industrial Supplies Mariana Linhares, Universidade Fumec, Brazil Jose Marcos Mesquita, Universidade Fumec, Brazil Kleinia Viana, Universidade Fumec, Brazil Patricia Moreira, Universidade Fumec, Brazil Relationship Management amidst OEM Demands for Supplier Price Cuts: A Cross-Industry Study R. Mohan Pisharodi, Oakland University, USA John Henke, Jr., Oakland University, USA Ravi Parameswaran, Oakland University, USA The Effect of Brands In B2B Purchasing Decisions: “The Feather that Tips the Balance”? Vanessa Reit, Baden-Württemberg Cooperative State University Stuttgart, Germany Marc M. Kuhn, Baden-Württemberg Cooperative State University Stuttgart, Germany

28 2015 Academy of Marketing Science Thursday, 11:00 am – 12:30 pm

Session 6.2 The Dark Side of Marketing: Brand Addiction and Accumulative Buying Behavior Room: Sala Japigia Session Chair: Monika Lisjak, Erasmus University, The Netherlands Between Frenzy and Collection: Towards a Characterization of Female Accumulative Buying Behavior Othman Boujena, NEOMA Business School, France Isabelle Ulrich, NEOMA Business School, France Coralie Damay, ISC Paris Business School, France Laetitia Chicheportiche, NEOMA Business School, France Brand Addiction: A New Concept for Understanding Consumer Brand Behaviour Mona Mrad, University of Manchester, UK Charles Cui, University of Manchester, UK Consumer Experiences of Marketing: Pervasive, Problematic and in Need of a Caring Perspective Teresa Heath, University of Nottingham, UK Lisa O’Malley, University of Limmerick, Ireland Exploring Voids and Consumer Addiction Emily Chung, RMIT University, Australia Francis Farrelly, RMIT University, Australia Michael Beverland, University of Bath, UK

Session 6.3 Brands, Brand Origins, and Consumers Room: Sala Messapia Session Chair: Mark Cleveland, University of Western Ontario, Canada A Cross-Cultural Analysis of Direct vs. Indirect Comparative Advertising: The Role of Consumer Motivation and Perceived Manipulative Intent John B. Ford, Old Dominion University, USA Dan Petrovici, University of Kent, UK Jeryl Whitelock, University of Bradford, UK Jean-Luc Herrmann, University of Lorraine, France Christian Dianoux, University of Lorraine, France Chinese Brands in the Global Marketplace: A Theoretical Underpinning Claude Chailan, EM Strasbourg Business School, France Do Consumers in Developing Countries Prefer Global Brands because They Are Global or because They Are Foreign? Fernando Fastoso, University of York, UK Nina Reynolds, University of Wollongong, Australia Ethnic Minority Consumers as Brand Ambassadors: Culture, Adaptation, and Global Brand Advocacy of Chinese Migrants in Canada and France Mark Cleveland, University of Western Ontario, Canada Boris Bartikowski, Kedge Business School, France

18th World Marketing Congress 29 Thursday, 11:00 am – 12:30 pm

Session 6.4 Experimental Methods Room: Sala Jonia Session Chair: Rik Pieters, Tilburg University, The Netherlands Boosting Promotional Effectiveness with Thoughtful Product Displays Marco Bertini, ESADE, Spain Ana Valenzuela, Baruch College, USA Mitja Pirc, A.T. Kearney, USA Mediation Analysis Is a Mess: Conditions and Communication of Causal Inference Rik Pieters, Tilburg University, The Netherlands Offline Assortment Optimization in the Presence of an Online Channel Daria Dzyabura, New York University, USA Srikanth Jagabathula, New York University, USA

Session 6.5 Meet the Editors Room: Sala Abbrescia Session Chair: O.C. Ferrell, Belmont University, USA Panelists: O.C. Ferrell, Journal of the Academy of Marketing Science Linda Ferrell, Academy of Marketing Science Review Barry J. Babin and David J. Ortinau, Journal of Business Research John B. Ford, Journal of Advertising Research Cleopatra Veloutsou, Journal of Product and Brand Management Brian Ratchford, Journal of Interactive Marketing Nil Oczaglar-Toulouse, Recherche et Applications en Marketing (RAM) Matthew Robson, Journal of International Marketing

Session 6.6 Relationship Quality and Customer Retention Room: Sala Ausonia Session Chair: Gianfranco Walsh, University of Jena, Germany Examining Customer Referral Reward Programs: Does Reward Fairness Matter? David Dose, University of Jena, Germany Gianfranco Walsh, University of Jena, Germany Projecting the Outcomes of Consumer-Brand Value Congruence: The Mediating Role of Relationship Quality Tamer Elsharnouby, Qatar University, State of Qatar Mohamed Elsharnouby, Cairo University & Hull University, UK Chanaka Jayawardhena, Hull University, UK Alaa Elbedweihy, Cairo University & Hull University, UK What if I Make the Wrong Decision? The Role of Anticipated Regret in Switching Barrier Based Customer Retention Jiun-Sheng Chris Lin, National Taiwan University, Taiwan Chih-Ying Chu, National Taiwan University, Taiwan Haw-Yi Liang, National Taiwan University, Taiwan

30 2015 Academy of Marketing Science 12:30 – 2:00 pm AMS WMC Recognition Luncheon Room: Sala Feste

Session 6.7 Competitiveness, Innovativeness and Perform Room: Sala Jonia Session Chair: Swinder Janda, Kansas State University, USA A Holistic Approach to the Effects of Fandom: An Application of Self-Expansion Theory Luke Chiang Lanlung, Yuan Ze University, Taiwan Aikaterini Manthiou, NEOMA Business School, France Cindy Yunhsin Chou, Yuan Ze University, Taiwan Host Residents’ Perceptions towards Sports Events. A SEM Analysis Investigation Georgia Zouni, University of Piraeus, Greece Dimitra Lykoudi, University of Piraeus, Greece Innovativeness and Market Orientation as Forerunners of the New Service Added Value and Performance in the Hotel Industry Primitiva Pascual-Fernández, University of Oviedo, Spain José Ángel López-Sánchez, University of Extremadura, Spain Javier Reynoso, EGADE Business School, Mexico María Leticia Santos-Vijande, University of Oviedo, Spain Tempest in a Tea-Pot or a Crisis on the Sea: An Analysis of the Effect of Spectacular Cruise Failures P. Sergius Koku, Florida Atlantic University, USA The Role of Wine Tourism in Italian SMES’ Internationalization: Eight Cases Tiia Vissak, University of Tartu, Estonia Barbara Francioni, University of Urbino, Italy Fabio Musso, University of Urbino, Italy

12:30 – 2:00 pm AMS WMC Recognition Luncheon Room: Sala Feste

Thursday, 2:00 – 3:30 pm

Session 7.1 Fostering Brand Equity Room: Sala Japigia Session Chair: Teresa Heath, Nottingham University, UK Olympic Games: Does the Host Location Matter? Anahit Armenakyan, Nipissing University, Canada Louise A. Heslop, Carleton University, Canada Irene R. Lu, Carleton University, Canada John Nadeau, Nipissing University, Canada Norm O’Reilly, Ohio University, USA

18th World Marketing Congress 31 Thursday, 2:00 – 3:30 pm

Product Failure: Severity and Locus of Causality Effects on Brand Evaluations Sujin Song, Korea University, South Korea Dan Sheinin, University of Rhode Island, USA Sukki Yoon, Bryant University, USA The Devil You Know: Service Failures, Self-Esteem, and Behavioral Loyalty Irene Consiglio, Erasmus University, The Netherlands Stijn M.J. van Osselaer, Cornell University, USA

Session 7.2 Digital Strategy II Room: Sala Egnazia/Sveva Session Chair: Flávio Brambilla, Universidade de Santa Cruz do Sul, Brazil A New Challenge for Luxury Brands: How Firms Manage the UGCs Cecilia Casalegno, University of Turin, Italy Fabrizio Mosca, University of Turin, Italy Impact of Firm Created Content on User Generated Content: Using Twittiment as a Social Media Monitoring Tool to Explore Twitter Nora Lado, University Carlos III Madrid, Spain Manuel Ceballos, University Carlos III Madrid, Spain Angel García Crespo, University Carlos III Madrid, Spain The Effects of Quality Signals through Website Context Based on Trust in the Internet Service Flávio Brambilla, Universidade de Santa Cruz do Sul, Brazil Ciro Gusatti, Universidade de Santa Cruz do Sul, Brazil The Impact of Recommendations on the Cross-Channel Shopping Behavior Carlos Flavián, University of Zaragoza, Spain Raquel Gurrea, University of Zaragoza, Spain Carlos Orus, University of Zaragoza, Spain

Session 7.3 Entrepreneurship Room: Sala Appula Session Chair: Alberto Pezzi, University of Roma Tre, Italy Entrepreneurial Constraints on Women in Chile Paulina Santander, Universidad Técnica Federico Santa María, Chile Cristobal Fernandez, Universidad Técnica Federico Santa María, Chile Jorge Cea, Universidad Técnica Federico Santa María, Chile Diego Yañez, Universidad Técnica Federico Santa María, Chile Constanza Doll, Universidad Técnica Federico Santa María, Chile Networking Entrepreneurship in Non-Technology Sectors: The Case of Olive Oil Sabrina Spallini, University of Bari Aldo Moro, Italy Antonia Rosa Gurrieri, University of Foggia, Italy

32 2015 Academy of Marketing Science Thursday, 2:00 – 3:30 pm

What Drives Female Entrepreneurship in Japan? Ayumi Inaba, Middlesex University, UK Shing-Wan Chang, Middlesex University, UK

Session 7.4 The Social, the Mobile and the Robotic of Health and Social Marketing Room: Sala Jonia Session Chair: Ting Yu, University of New South Wales, Australia Designing Mobile Applications for Healthcare Professional Use: A Services Marketing Perspective Athanasia Daskalopoulou, Manchester Business School, UK Kathleen Keeling, Manchester Business School, UK Nikolay Mehandjiev, Manchester Business School, UK Rowan Pritchard Jones, St. Helens & Knowsley NHS Trust, Liverpool University, UK Make it More Authentic: The Drivers of Positive Ad Evaluations in Co-Created Health Communications Davide Orazi, University of Melbourne, Australia Max Theilacker, University of Melbourne, Australia Liliana Bove, University of Melbourne, Australia Jing Lei, University of Melbourne, Australia Re-Examining Value Co-Creation in the Age of Interactive Service Robots Debbie Isobel Keeling, Loughborough University, UK Willy Barnett, University of Manchester, UK Adrienne Foos, University of Manchester, UK Thorsten Gruber, Loughborough University, UK Kathleen Keeling, University of Manchester, UK Linda Nasr, University of Manchester, UK

Session 7.5 Brand Equity and Brand Value Room: Sala Messapia Session Chair: Nebojsa Davcik, ISCTE-IUL, Portugal Managing Customer Based Brand Equity (CBBE) through Brand Knowledge Management Manqoosh Ur Rehman, University of Management & Technology, Islamic Republic of Pakistan A. Rashid Kausar, University of Management & Technology, Islamic Republic of Pakistan Multiple Stakeholders’ Perspectives on Franchisee Brand Benefits Nabil Ghantous, Qatar University, State of Qatar Ferry Jaolis, Aix Marseille Université, France The Role of Brand Equity in Solving the Ambiguity of Firm Performance under Dynamic Conditions Nebojsa Davcik, ISCTE-IUL, Portugal Monika Koppl-Turyna, ISCTE-IUL, Portugal

18th World Marketing Congress 33 Thursday, 2:00 – 3:30 pm

Towards a Model for Consumer Based Brand Equity of Television News Channels and the Moderating Effects of Demography Madhupa Bakshi, NSHM Academy, India Prashant Mishra, IIM, India

Session 7.6 Nostalgia and Services Marketing Room: Sala Ausonia Session Chair: Jelena Spanjol, University of Illinois at Chicago, USA “I’m Not Old Enough!” Why Older Single Women Are Not Engaging in Retirement Planning Services Foula Kopanidis, RMIT University, Australia Linda Robinson, RMIT University, Australia Michael Shaw, RMIT University, Australia Consumer Co-Production in Prolonged and Complex Services: The Case of Medication Adherence in Chronically Ill Individuals Jelena Spanjol, University of Illinois at Chicago, USA Anna Cui, University of Illinois at Chicago, USA Cheryl Nakata, University of Illinois at Chicago, USA Lisa Sharp, University of Illinois at Chicago, USA Stephanie Crawford, University of Illinois at Chicago, USA Yazhen Xiao, University of Illinois at Chicago, USA Mary Beth Watson-Manheim, University of Illinois at Chicago, USA Financial Services for the Poor: The Case for a Catholic Bank P. Sergius Koku, Florida Atlantic University, USA Nostalgic Consumption – Does It Also Work for Services? Tali Seger-Guttmann, Ruppin Academic Center, Israel Iris Vilnai-Yavetz, Ruppin Academic Center, Israel

Session 7.7: New Directions in Cross-Cultural Consumer Research Room: Sala Abbrescia Session Chair: Cheryl Nakata, University of Illinois at Chicago, USA Panelists: Cheryl Nakata, University of Illinois at Chicago, USA Charles Cui, Manchester Business School, UK Catherine Demangeot, IESEG, France Stephanie Capparrel, The Wall Street Journal, USA Maurice Cox, PepsiCo, USA

3:30 – 4:00 pm Refreshment Break Room: Sala Feste

34 2015 Academy of Marketing Science Thursday, 4:00 - 5:30 pm

Thursday, 4:00 - 5:30 pm

Session 8.1 Exploring Creative Ad Strategies Room: Sala Ausonia Session Chair: Kirsten L. Cowan, NEOMA Business School, France Antecedents of Attitudes toward SMS Advertising in the UK Mehran Darabi, University of Salford, UK Peter Reeves, University of Salford, UK Sunil Sahadev, University of Salford, UK Exploring the Drivers of Customer Acceptance of SMS Advertising in the Emerging Market Denni Arli, Griffith University, Australia Fandy Tjiptono, Monash University, Malaysia The Dual Pathway of Ad Persuasion Using Celebrity Endorsers Tanya Drollinger, University of Lethbridge, Canada Shengchen Huang, University of Lethbridge, Canada Mike Basil, University of Lethbridge, Canada The Tail Wagging the Dog: To What Extent is Marketing Strategy Sacrificed for Creativity? Jaafar El-Murad, University of Westminster, UK Tracey Oliveira, Argus Advisory Group, UK What Really Drives Creative Choices in an Advertising Agency? Douglas West, King’s College, UK George Christodoulides, Birkbeck University of London, UK Jennifer Bonhomme, JWT London, UK

Session 8.2 Multicultural Marketplaces Room: Sala Japigia Session Chair: Charles Cui, Manchester Business School, UK A Cross Cultural Approach to Annual Report through Impression Management Salvatore Romanazzi, Italian Ministry of Economy and Finance, Italy Luca Petruzzellis, University of Bari Aldo Moro, Italy Roberto Aguiari, University of Roma Tre, Italy Anxiety about Cultural Dilution and Adoption of a Global Lifestyle Amro Maher, Qatar University, State of Qatar National Homophily in Multicultural Newcomer Networks: A Structured Abstract Constantinos N. Leonidou, University of Leeds, UK Kishore Gopalakrishna Pillai, University of Bradford, UK Xuemei Bian, University of Kent, UK

18th World Marketing Congress 35 Thursday, 4:00 - 5:30 pm

The Myth of Self-Centeredness in Materialism: Reconciling Collectivism and Materialism in Asia Sandra Awanis, Lancaster University, UK Bodo Schlegelmilch, WU Vienna, Austria Charles Cui, Manchester Business School, UK

Session 8.3 Youth and Mobile Channels Room: Sala Egnazia/Sveva Session Chair: Thilo Kunkel, Temple University, USA Are Operating Systems of Smart Phones Relevant in Behavioral Intention to Use Mobile Internet? F. Javier Rondan-Cataluña, University of Seville, Spain Jorge Arenas-Gaitán, University of Seville, Spain Patricio E. Ramirez-Correa, Catholic University of the North, Chile Antonio Navarro-Garcia, University of Seville, Spain Consumer Engagement through Gamified Mobile Apps Thilo Kunkel, Temple University, USA Daniel C. Funk, Temple University, USA Experiencing Brand on Mobile Augmented Reality Shing-Wan Chang, Middlesex University, UK Yuri Heikal Siregar, Middlesex University, UK Facebook Fascination of Tweenies: Some Demographic Insights Madhupa Bakshi, NSHM Academy, India

Session 8.4 (Extra)Ordinary Social Marketing Issues Room: Sala Jonia Session Chair: Gerrita van der Veen, HU Business School, The Netherlands Promoting Renewable Energy Adoption: Environmental Knowledge Vs. Fear Appeals Patrick Hartmann, University of the Basque Country, Spain Vanessa Apaolaza, University of the Basque Country, Spain Clare D’Souza, La Trobe University, Australia Jose M. Barrutia, University of the Basque Country, Spain Carmen Echebarria, University of the Basque Country, Spain Segmenting Australian High School Students Utilising a Two Step Cluster Analysis: Differential Effects Following the Game on Know Alcohol Program Timo Dietrich, Griffith University, Australia Sharyn Rundle-Thiele, Griffith University, Australia Lisa Schuster, Griffith University, Australia Jason Connor, University of Queensland, Australia Judy Drennan, Queensland University of Technology, Australia Rebekah Russell-Bennett, Queensland University of Technology, Australia Cheryl Leo, Murdoch University, Australia

36 2015 Academy of Marketing Science Thursday, 4:00 - 5:30 pm

What Are We Fighting for? The Influence of Perceptions of Risk, Values, Benefits and Enjoyment in Karate Club Membership Foula Kopanidis, RMIT University, Australia Michael Shaw, RMIT University, Australia What Is the Lived Experience of Trafficked Persons in Nigeria? Existential Phenomenological Insights from a Formative Social Marketing Study of Human Trafficking in Nigeria Abi Badejo, Griffith University, Australia

Session 8.5 Fashion and Luxury Marketing Room: Sala Appula Session Chair: Alberto Mattiacci, University of Roma La Sapienza, Italy Development and Validation of a Fashion Readiness Scale Cheng-Chieh Hsiao, Shih Hsin University, Taiwan Fang-Mei Liu, Institute for Information Industry, Taiwan Effect of Mass-Customization on Willingness to Pay: A Spotlight Effect Perspective Saeedeh Rezaee Vessal, Université Pierre-Mendès-France, France Pierre Valette Florence, Université Pierre-Mendès-France, France Haithem Guizani, Sciences Po Grenoble, France How to Make Better Consumers in Luxury: The Role of Shame and Empathy Cesare Amatulli, University of Salento, Italy Alessandro M. Peluso, University of Salento, Italy Richard P. Bagozzi, University of Michigan, USA Isabella Soscia, SKEMA Business School, France Gianluigi Guido, University of Salento, Italy Matteo De Angelis, LUISS, Italy

Session 8.6 Internal/Services Branding Room: Sala Messapia Session Chair: John Kehagias, Hellenic Open University, Greece A Distinct Impact of the Brand Management System on Brand Performance across Service and Product Business Sectors Mathieu Dunes, University of Paris Dauphine, France Bernard Pras, DRM ERMES, France My Brand? Your Brand? Or Our Brand? Integrating Retail Front-Line Employees Post an Acquisition. Keith Glanfield, Aston Business School, UK Leslie de Chernatony, Aston Business School, UK Yannis Suvatjis, Swiss Alpine Centre, Greece Towards an Enhanced Model for Customer Patronage. A Structured Abstract Irini Rigopoulou, Athens University of Economics and Business, Greece John Kehagias, Hellenic Open University, Greece

18th World Marketing Congress 37 5:45 – 8:00 pm Old City Walking Tour Meeting in the Lobby

Session 8.7 Marketing in Economic Downturns Room: Sala Abbrescia Session Chair: Ays¸egül Özsomer, Koç University, Turkey Session Discussant: Peren Özturan, VU University Amsterdam, The Netherlands Who Gets Hurt in a Local Economic Crisis: Learning Orientation and International Dependence Effects Peren Özturan, VU University Amsterdam, The Netherlands Ays¸egül Özsomer, Koç University, Turkey Stefan Wuyts, Koç University, Turkey Rik Pieters, Tilburg University, The Netherlands The Role of Market Orientation and Organizational Learning in Managing Economic Crisis: The Case of Greece Ays¸egül Özsomer, Koç University, Turkey Paulina Papastathopoulou, Athens University of Economics and Business, Greece Markos Tsogas, University of Piraeus, Greece The Impact of Imitation in Advertising Spending across Business Cycles: How Companies Follow Similar Brands Peren Özturan, VU University Amsterdam, The Netherlands Koen Pauwels, Ozyegin University, Turkey Ays¸egül Özsomer, Koç University, Turkey

5:45 – 8:00 pm Old City Walking Tour Meeting in the Lobby

38 2015 Academy of Marketing Science Friday, 9:00 - 10:30 am

DAILY HIGHLIGHTS Friday, July 17, 2015

8:30 – 5:00 pm Registration, Room: Sala Barion 10:30 – 11:00 am Refreshment Break, Room: Sala Feste 12:30 – 2:00 pm Lunch on Your Own 3:30 – 4:00 pm Refreshment Break, Room: Sala Feste 8:00 pm President’s Reception and Gala Dinner, Villa De Grecis Buses will depart from the Venue at 7:30 pm

Friday, 9:00 - 10:30 am

Session 9.1 Gift Giving and Sharing Room: Sala Japigia Session Chair: Li-Wei Mai, University of Westminster, UK Complexity of Dyadic Gift Giving Forms: A New Framework Ines Illodo, Nottingham University, UK Teresa Heath, Nottingham University, UK Caroline Tynan, Nottingham University, UK Female Self-Gifts Buying Behavior: Impulse Purchase and Product Involvement Li-Wei Mai, University of Westminster, UK Laurence Kemp, University of Westminster, UK Kleopatra Konstantoulaki, University of Westminster, UK From Ownership to Sharing, through Barter Communities: Motivations, Behaviors, and Value at Zerorelativo.com Daniele Dalli, University of Pisa, Italy Fulvio Fortezza, University of Ferrara, Italy Mixing Friendship with Money: Guests’ Monetary Gifts and Consumption at Social Events Yaniv Shani, Tel Aviv University, Israel Shai Danziger, Tel Aviv University, Israel Marcel Zeelenberg, Tilburg University, The Netherlands

18th World Marketing Congress 39 Friday, 9:00 - 10:30 am

Session 9.2 Reviews and Word-of-Mouth Room: Sala Egnazia/Sveva Session Chair: Sarah Küsgen, RWTH Aachen University, Germany Disagreement in Online Ratings: The Effect of Standard Deviation and Skewness of Customer Rating Distributions on Product Quality Perceptions Sarah Küsgen, RWTH Aachen University, Germany Sören Köcher, TU Dortmund University, Germany Stefanie Paluch, RWTH Aachen University, Germany Social Media and Word of Mouth Nick Hajli, Newcastle University, UK The Influence of Different Types of Online Interaction on Brand Attitudes Agnieszka Zablocki, WU Vienna, Austria Bodo Schlegelmilch, WU Vienna, Austria The Relationship between Viral Marketing, Purchase Intention and Brand Visibility: Study with Brazilian Customers Jose Marcos Mesquita, Universidade Fumec, Brazil Kleinia Viana, Universidade Fumec, Brazil Mariana Linhares, Universidade Fumec, Brazil Patricia Moreira, Universidade Fumec, Brazil

Session 9.3 Innovation and Creativity Room: Sala Jonia Session Chair: Subin Im, Yonsei University, South Korea Customer Interaction as a Source for Innovation? Evidence from Hybrid Offerings Mario Schaarschmidt, University of Koblenz-Landau, Germany Gianfranco Walsh, University of Jena, Germany Don’t Pester Me! Unwanted Incremental Innovation Jelena Spanjol, University of Illinois at Chicago, USA Yazhen Xiao, University of Illinois at Chicago, USA Predictable Patterns of Innovation Philip Stern, Exeter University and Ehrenberg Bass Institute, UK Malcolm Wright, Massey University and Ehrenberg Bass Institute, New Zealand Margaret Faulkner, University of South Australia and Ehrenberg Bass Institute, Australia Roman Konopka, Massey University, New Zealand The Paradox of Customer Participation in the New Product Development Process Todd Morgan, Kent State University, USA Michael Obal, University of Massachusetts Lowell, USA

40 2015 Academy of Marketing Science Friday, 9:00 - 10:30 am

Unpacking a Portion of Prospect Theory Using fRMI Analysis Don Schultz, Northwestern University, USA Vijay Viswanathan, Northwestern University, USA Martin Block, Northwestern University, USA

Session 9.4 Service Failure Room: Sala Ausonia Session Chair: Alastair Tombs, University of Queensland, Australia Customer Coping Behaviour during Service Failures: The Role of Self-Efficacy and Failure Severity Jaywant Singh, Kingston University, UK Benedetta Crisafulli, Kingston University, UK Sanjit Kumar Roy, University of Western Australia, Australia Customers’ Attribution of Blame when Other Customers Enhance or Destroy the Service Offering Alastair Tombs, University of Queensland, Australia Joerg Finsterwalder, University of Canterbury, New Zealand Does Incivility Cost? Examining the Effects of Incivility in Service Settings Mehmet Okan, Istanbul Technical University, Turkey Ayse Banu Elmadag Bas, Istanbul Technical University, Turkey Selime Sezgin, Istanbul Bilgi University, Turkey Knocking Opportunities: The Impact of Damage Values on Opportunistic Customer Claiming Behavior after Service Failure Sören Köcher, TU Dortmund University, Germany Sarah Küsgen, RWTH Aachen University, Germany Hartmut H. Holzmüller, TU Dortmund University, Germany

Session 9.5 Tourism Destination Marketing Room: Sala Appula Session Chair: Sheila Malone, Lancaster University, UK A Proposed Benchmark Analysis of the Connection between Wine Production and Destination Perception Michelle Bonera, Università degli Studi di Brescia, Italy Alessandro Bigi, Royal Institute of Technology KTH, Sweden Community Destination Branding: Potential and Paradox Samantha Murdy, University of Strathclyde, UK Matthew Alexander, University of Strathclyde, UK Political Tourism/Tourist Revisited: Extending the Concept in a Developing Country’s Point of View – A Thought-Provoking Case from Turkey Nihat Anil, Kirklareli University, Turkey Gregor Pfajfar, University of Ljubljana, Slovenia Tugba Kocabiyik, Gediz University, Turkey

18th World Marketing Congress 41 Friday, 11:00 am – 12:30 pm

Technology and Cultural Heritage Tourism: Can Technology Have an Impact on Word-Of-Mouth and Territorial Attractiveness? Laura Di Pietro, University of Roma Tre, Italy Roberta Guglielmetti Mugion, University of Roma Tre, Italy Maria Francesca Renzi, University of Roma Tre, Italy Martina Toni, University of Roma Tre, Italy

Session 9.6 Panel Discussion: Issues in International Marketing: Looking at Research in Marketing from Emerging Economies Room: Sala Messapia Session Chair: John B. Ford, Old Dominion University, USA Panelists: Adilson Borges, NEOMA Business School, France Paulo Prado, Universidade Federal do Paraná, Brazil Barry J. Babin, Louisiana Tech University, USA Nina Krey, Louisiana Tech University, USA

Friday, 11:00 am – 12:30 pm

Session 10.1 Consumer Motivation Room: Sala Japigia Session Chair: Andrea Bonezzi, New York University, USA A Longitudinal Study on Consumer Behavior: The Synthesized Model of the Theory of Planned Behavior, Self-Determination Theory and Planning Cindy Yunhsin Chou, Yuan Ze University, Taiwan Chih-Hsuan Huang, Tunghai University, Taiwan Sue-Ming Hsu, Tunghai University, Taiwan Conspicuous Consumption of Time: When Busyness and Lack of Leisure Time Become a Status Symbol Silvia Bellezza, Harvard Business School, USA Neeru Paharia, Georgetown University, USA Anat Keinan, Harvard Business School, USA Engaging Consumers in the Arts: Developing the Arts Engagement Construct Elyria Kemp, University of New Orleans, USA

42 2015 Academy of Marketing Science Friday, 11:00 am – 12:30 pm

Session 10.2 Online Reviews Room: Sala Egnazia/Sveva Session Chair: Iryna Pentina, University of Toledo, USA Exploring Antecedents and Consequences of Yelp Review Persuasiveness Iryna Pentina, University of Toledo, USA Factors Affecting Online Review Helpfulness: Review and Reviewer Components Sahar Karimi, Edge Hill University, UK Fang Wang, Wilfrid Laurier University, Canada How People Evaluate a Product in an Online Environment: The Role of Uncertainty and Liking Feeling Francesca Checchinato, Ca’ Foscari University, Italy Isabella Procidano, Ca’ Foscari University, Italy Marta Pisani, Ca’ Foscari University, Italy The Effect of Online Comments on the Purchase Intention and the Trust in the Brand: The Moderating Role of Brand Knowledge and Type of Product Joan Llonch, Universitat Autònoma de Barcelona, Spain Josep Rialp, Universitat Autònoma de Barcelona, Spain Andrés Felipe Uribe, Universidad EAFIT, Colombia

Session 10.3 Relationship Issues Room: Sala Jonia Session Chair: Joseph F. Hair, Jr., Kennesaw State University, USA Dealer Satisfaction in Automotive Channel Relationships. Antecedents and Consequences Lucrezia Maria de Cosmo, University of Bari Aldo Moro, Italy Ada Palumbo, University of Bari Aldo Moro, Italy How Do Consumers Matter in the Dependence Structure within the Retailer-Supplier Relationship? The Role of Consumers’ Brand Loyalty and Store Loyalty Chuang Zhang, Dongbei University of Finance and Economics, People’s Republic of China Guijun Zhuang, Xi’an Jiaotong University, People’s Republic of China Zhilin Yang, City University of Hong Kong, People’s Republic of China Yang Zhang, Dongbei University of Finance and Economics, People’s Republic of China Modeling Antecedents in Trust-Commitment Vendor Relationships Janice Payan, University of Northern Colorado, USA Joseph F. Hair, Jr., Kennesaw State University, USA Göran Svensson, Oslo School of Management, Norway Svante Andersson, Halmstad University, Sweden Gabriel Awuah, Halmstad University, Sweden

18th World Marketing Congress 43 Friday, 11:00 am – 12:30 pm

The Importance of Supply Chain Relationships in Omnichannel Fulfillment Susan Golicic, Colorado State University, USA Donna Davis, University of South Florida, USA Teresa McCarthy-Byrne, Bryant University, USA Monique Murfield, Georgia Southern University, USA

Session 10.4 Small and Medium Enterprises Marketing Challenges Room: Sala Appula Session Chair: Gaetano Aiello, University of Florence, Italy Can Market Orientation Support Hi-Tech Start-Ups Operating in Turbulent Markets? Evidence from Academic Spin-Off Companies Fabrizio Cesaroni, Scuola Superiore Sant’Anna, Italy Tindara Abbate, University of Messina, Italy Determinants of SMEs Growth: The Balance between Innovation and Tradition as Key Factor for Italian Small Business Development Gaetano Aiello, University of Florence, Italy Raffaele Donvito, University of Florence, Italy Diletta Acuti, University of Florence, Italy Valentina Mazzoli, University of Florence, Italy Laura Grazzini, University of Florence, Italy The Context and Outcomes of Entrepreneurial Marketing as a Decision Making Process under Uncertainty Elisabete Sampaio de Sá, University of Minho, Portugal Minoo Farhangmehr, University of Minho, Portugal José Carlos Pinho, University of Minho, Portugal What Comes after the Honeymoon? Assessing the Process of Franchisee Adjustment Heiner Evanschitzky, Aston University, UK Markus Blut, Newcastle University, UK Christof Backhaus, Newcastle University, UK David Woisetschläger, University of Braunschweig, Germany

Session 10.5 Brands as Symbols Room: Sala Messapia Session Chair: George Panigyrakis, Athens University of Economics and Business, Greece Can We See a Difference? Psychographics Drivers of Regular and Premium Store Brand Usage Foula Kopanidis, RMIT University, Australia Linda Robinson, RMIT University, Australia Mike Reid, RMIT University, Australia Cherrymae Uy, RMIT University, Australia

44 2015 Academy of Marketing Science Friday, 11:00 am – 12:30 pm

Does a Short Story on the Package Influence Consumers’ Brand Responses? A Structured Abstract Eeva Solja, Hanken School of Economics, Finland Veronica Liljander, Hanken School of Economics, Finland Magnus Söderlund, Stockholm School of Economics, Sweden Luxury Brands as Intellectual Mentors for Brand Connoisseurs: An Exploratory Study George Panigyrakis, Athens University of Economics and Business, Greece Eirini Koronaki, Athens University of Economics and Business, Greece Antigone Kyroussi, Athens University of Economics and Business, Greece Origin Labelling as a Differentiation Strategy for Wood Products Vincent Chamberland, Université Laval, Canada François Robichaud, FPInnovations, Canada Nancy Gélinas, Université Laval, Canada

Session 10.6 E-learning and E-Innovations Room: Sala Ausonia Session Chair: Carlos Flavian, University of Zaragoza, Spain Go-To-Market Strategies for e-Innovations: Propositions for Future Research Elisa Baumbach, University of Mannheim, Germany Monika C. Schuhmacher, University of Mannheim, Germany Sabine Kuester, University of Mannheim, Germany Participation Behaviour among International Students: The Role of Satisfaction with Service Augmentation and Brand Choice Attainment Tamer Elsharnouby, Qatar University, State of Qatar The Impact of Didactic Resources’ Quality and The Instructor’s Attitude: e-Learning Continuance Explained by Flow and Presence Experiences Inma Rodríguez-Ardura, Open University of Catalonia, Spain Antoni Meseguer-Artola, Open University of Catalonia, Spain Gisela Ammetller, Open University of Catalonia, Spain Virtual Marketing and Psychological Wellbeing: Is It Real? Cindy Yunhsin Chou, Yuan Ze University, Taiwan Sukanlaya Sawang, Queensland University of Technology, Australia

18th World Marketing Congress 45 Friday, 2:00 – 3:30 pm

Friday, 2:00 – 3:30 pm

Session 11.1 Judgement and Decision Making Room: Sala Japigia Session Chair: Irene Consiglio, Rotterdam University, The Netherlands Adding New Perspectives to the Zero-Price Effect – The Role of Non-Monetary Cost Perceptions Björn A. Hüttel, University of Passau, Germany Christian J. Wagner, University of Passau, Germany Jan H. Schumann, University of Passau, Germany Brand Loyalty Preserves Choice Loyalty by Distorting Information Joseph Russo, Cornell University, USA Price Framing and Choice Order Effects in Bundle Customization Decisions Johannes Christian Bauer, University of St. Gallen, Switzerland Tim Michael Böttger, University of St. Gallen, Switzerland Representing Value Co-Creation as a Practice of Consumption: Customers’ Perspectives and Actions Joaquim Silva, University of Minho, Portugal Cláudia Simões, University of Minho, Portugal

Session 11.2 Social Media Room: Sala Egnazia/Sveva Session Chair: Vittoria Marino, University of Salerno, Italy Brand Contamination in Social Media: Consumers’ Negative Influence on Luxury Brand Perceptions Lorena Blasco-Arcas, University of Zaragoza, Spain Jonas Holmqvist, Kedge Business School, France Alexandra Vignolles, INSEEC Business School, France How to Impress Social Media Friends: The Social Motivations for Sharing Viral Content Elsamari Botha, University of Cape Town, South Africa Beate Stiehler, University of Johannesburg, South Africa Gert Human, University of Cape Town, South Africa Michael Karam, University of Cape Town, South Africa Erinma Ogbonna, University of Cape Town, South Africa Kelly Payne, University of Cape Town, South Africa Social Media Mix in the University Communication Plan: A Bridge towards Public Engagement Letizia Lo Presti, University of Salerno, Italy Vittoria Marino, University of Salerno, Italy

46 2015 Academy of Marketing Science Friday, 2:00 – 3:30 pm

The Effect of Brand Intimacy on Consumer Responses: An Application on a Social Media Context Renato Barcelos, Federal University of Rio Grande do Sul, Brazil Danilo Dantas, HEC Montréal, Canada Sylvain Sénécal, HEC Montréal, Canada Carlos Rossi, Federal University of Rio Grande do Sul, Brazil

Session 11.3 Service Providers and Corporate Social Responsibility in Health and Social Marketing Room: Sala Jonia Session Chair: Timo Dietrich, Griffith University, Australia An Examination of Food Waste as a Corporate Social Responsibility of the Retail and Wholesale Sector Verena Gruber, WU Vienna, Austria Christina Holweg, WU Vienna, Austria Christoph Teller, University of Surrey, UK Does Authenticity Matter in Corporate Social Responsibility Acts? Sarah Alhouti, Providence College, USA Catherine Johnson, University of Alabama, USA Betsy Holloway, Samford University, USA Resilience and Service Providers Well-Being: Implications for Voluntary Research Sandy Fitzgerald, RMIT University, Australia Understanding Professionals Motives for Continuing to Undertake Pro Bono Service Paul Patterson, University of New South Wales, Australia Janet McColl-Kennedy, University of Queensland, Australia Michael Brady, Florida State University, USA

Session 11.4 Reputation, CSR and Social Issues Room: Sala Ausonia Session Chair: Jelena Spanjol, University of Illinois at Chicago, USA Internal Marketing of Corporate Social Responsibility (CSR) Initiatives: CSR Portfolio Effects on Employee Perceptions of Corporate Hypocrisy, Attitudes, and Turnover Jelena Spanjol, University of Illinois at Chicago, USA Sabrina Scheidler, Ruhr-Universität Bochum, Germany Laura Marie Schons, Ruhr-Universität Bochum, Germany The Relevance of Corporate Reputation for Customers: An Empirical Study on Reputation Awards, Media Coverage, and Customer Brand Perception Michael Stradner, RWTH Aachen University, Germany Malte Brettel, RWTH Aachen University, Germany

18th World Marketing Congress 47 Friday, 2:00 – 3:30 pm

Why Firms Hesitate to Go Full-Tilt Green Josh Newton, Deakin University, Australia Stephanie Rep, Monash University, Australia Fiona Newton, Monash University, Australia Uncertainty and Polarization of Consumer Opinions in Times of Crisis: The Effect of Product Recalls and Media Coverage on the Volatility and the Dispersion of Brand Perception Michael Stradner, RWTH Aachen University, Germany Malte Brettel, RWTH Aachen University, Germany

Session 11.5 Pricing strategies II Room: Sala Appula Session Chair: Atanu Adhikari, Indian Institute of Management Kozhikode, India An Empirical Study of Latitude of Quantity Acceptance Gurumurthy Kalyanaram, International University of Japan, Japan Gordhan Saini, Tata Institute of Social Sciences, India Arvind Sahay, Indian Institute of Management, India Product Service Systems: Which Revenue Model Fits Best? Marija Radic, Fraunhofer MOEZ, Germany Robert Liebtrau, Fraunhofer MOEZ, University of Leipzig, Germany Dubravko Radic, University of Leipzig, Germany

Session 11.6 Contemporary Branding Topics II Room: Sala Messapia Session Chair: Diego Costa Pinto, ESPM Business School, Brazil Celebrity Branding Advertising Processing: Beyoncé versus Lana Del Rey António Azevedo, University of Minho, Portugal Entitativity In Concurrent Sponsors and Purchase Intentions: An Empirical Study within a Sporting Context Peter Dickenson, Sheffield Hallam University, UK Anne Souchon, Loughborough University, UK Saving the Planet or Saving the Brand? How Brand Strength Influences Consumers’ Perceptions of Brand Sustainability Márcia Maurer Herter, FADERGS, Brazil Patrícia da Camara Rossi, Grenoble Ecole de Management, France Diego Costa Pinto, ESPM Business School, Brazil Dilney Gonçalves, IE Business School, Spain Old Country Passions: Animosity, Affinity, and Purchase Intentions among Ethnic Consumers Nicolas Papadopoulos, Carleton University, Canada Alia el Banna, Carleton University, Canada Steven A. Murphy, Ryerson University, Canada Jose I. Rojas-Mendez, Carleton University, Canada Michel Rod, Carleton University, Canada

48 2015 Academy of Marketing Science Friday, 4:00 – 5:30 pm

3:30 – 4:00 pm Refreshment Break Room: Sala Feste

Friday, 4:00 – 5:30 pm

Session 12.1 Sales Management II Room: Sala Messapia Session Chair: Dominique Rouzies, HEC Paris, France Changes to Sales Force Control Systems in Times of Crisis: What Do Salespeople Feel? How Do They Respond? Laure Lavorata, University East of Paris, France Industrial Lifestyles from the Perspective of B2B Sales Vanessa Reit, Baden-Württemberg Cooperative State University Stuttgart, Germany Ann-Kathrin Bossler, Baden-Württemberg Cooperative State University Stuttgart, Germany Kristina Kovac, Baden-Württemberg Cooperative State University Stuttgart, Germany Marc M. Kuhn, Baden-Württemberg Cooperative State University Stuttgart, Germany Learning and Acquiring Skills in Sales Management : A Mooc Experience Christophe Fournier, University of Montpellier II, France Cindy B. Rippe, Tarleton State University, USA Patricia Minouflet, University of Montpellier II, France Sophie Moser, University of Montpellier II, France Maude Serrat, University of Montpellier II, France Role of Emotional Intelligence in Shaping Salesperson’s Attitudes and Behaviors Jay Mulki, Northeastern University, USA

Session 12.2 Emotions, Satisfaction, and Privacy Issues Room: Sala Japigia Session Chair: Shannon Rinaldo, Texas Tech University, USA Consumers’ Willingness to Pay for Privacy Services Frauke Mattison Thompson, King’s College, UK Kirk Plangger, King’s College, UK The Emotional and Professional Costs of Pleasing Customers Hana Medler-Liraz, Academic College of Tel Aviv-Yaffo, Israel Dana Yagil, University of Haifa, Israel The Linkages between Customer Satisfaction and Four Loyalty Behaviors in the Presence of Moderators Birgit Leisen Pollack, University of Wisconsin Oshkosh, USA

18th World Marketing Congress 49 8.00 pm - 12:00 am President’s Reception and Gala Dinner, Villa De Grecis

Session 12.3 Retail Marketing Instruments and Strategic Issues Room: Sala Egnazia/Sveva Session Chair: Liane Nagengast, University of St. Gallen, Switzerland A Multi-Category Demand Model Incorporating Inter-Product Proximity Yu Ma, University of Alberta, Canada Seethu Seetharaman, Washington University in St. Louis, USA Vishal Singh, New York University, USA Emotional and Behavioral Consequences of Cross-Border Shopping Liane Nagengast, University of St. Gallen, Switzerland Marc Linzmajer, University of St. Gallen, Switzerland Tim Boettger, University of St. Gallen, Switzerland Thomas Rudolph, University of St. Gallen, Switzerland Modeling and Measuring Home Brands Ability to Capture Customer Loyalty to Non-Food Retailers Gonzalo Moreno Warleta, Saint Louis University and Universidad Complutense de Madrid, Spain María Puelles Gallo, Universidad Complutense de Madrid, Spain Mónica Díaz-Bustamante Ventisca, Universidad Complutense de Madrid, Spain Retail Concentration: The Shopping Streets Pierluigi Passaro, University of Bari Aldo Moro, Italy Sergio Salomone, University of Bari Aldo Moro, Italy Roberto Ravazzoni, University of Modena and Reggio Emilia, Italy Arianna Di Vittorio, University of Bari Aldo Moro, Italy

8.00 pm - 12:00 am President’s Reception and Gala Dinner, Villa De Grecis Buses will depart from the Venue at 7:30 pm

50 2015 Academy of Marketing Science Thanks to our Sponsors

Thanks to our Sponsors

18th World Marketing Congress 51 Palace Hotel Floorplan

Palace Hotel Floorplan

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52 2015 Academy of Marketing Science INDEX

INDEX

Author Page Author Page A Bambauer-Sachse, Silke 17, 20 Abbate, Tindara 44 Banna, Alia el 48 Acuti, Diletta 44 Barcelos, Renato 47 Agnoli, Lara 17 Barnett, Willy 33 Aguiari, Roberto 35 Barrutia, Jose M. 15, 36 Aiello, Gaetano 44 Bartikowski, Boris 29 Albaum, Gerald S. 16 Basil, Mike 35 Alcántara-Pilar, Battaglia, Loretta 12 Juan Miguel 24, 26 Bauer, Johannes Christian 46 Aldas-Manzano, Joaquin 21 Baumann, Jasmin 21 Alexander, Matthew 41 Baumbach, Elisa 45 Alhouti, Sarah 47 Baumgartner, Bernhard 20 Alonso Dos Santos, Manuel 24 Beatty, Sharon 27 Amatulli, Cesare 37 Becker, Jan U. 20 Ammetller, Gisela 45 Begalli, Diego 17 Amorim Faria de Oliveira Lopes, Bellezza, Silvia 42 Teresa Sofia 18 Bertini, Marco 20, 30 Anandya, Dudi 26 Beverland, Michael 29 Andersson, Svante 43 Bian, Xuemei 35 Anil, Nihat 41 Bigi, Alessandro 41 Apaolaza, Vanessa 15, 36 Biraghi, Silvia 24 Arenas-Gaitán, Jorge 36 Blasco-Arcas, Lorena 46 Ariga, Atsunori 13 Block, Martin 41 Arli, Denni 26, 35 Blut, Markus 44 Armenakyan, Anahit 31 Boettger, Tim 50 Asseraf, Yoel 25 Bonera, Michelle 41 Atinc, Guclu 16 Bonezzi, Andrea 13 Atinc, Yasemin 16 Bonfanti, Angelo 19 Awanis, Sandra 36 Bonhomme, Jennifer 35 Awuah, Gabriel 43 Borges, Adilson 42 Ayikwa, Lutete Christian 12 Bossler, Ann-Kathrin 49 Aykol, Bilge 12 Botha, Elsamari 46 Azar, Salim 15 Böttger, Tim Michael 46 Azevedo, António 48 Boujena, Othman 29 Bourdeau, Brian L. 26 B Bove, Liliana 33 Babin, Barry J. 16, 30, 42 Brady, Michael 47 Backhaus, Christof 44 Brambilla, Flávio 32 Badejo, Abi 37 Brettel, Malte 47, 48 Baeza Abadie, Steve 24 Brock, James 22 Bagozzi, Richard P. 37 Bunke, Daan 11 Bakshi, Madhupa 34, 36 Burmester, Alexa 20 Balabanis, George 12 Butler, Timothy 19 Balaji, Makam S 21 Buyucek, Nuray 11 Balakrishnan, Bamini Kpd 19

18th World Marketing Congress 53 INDEX

Author Page Author Page C Damay, Coralie 29 Campbell, Colin 17 Dantas, Danilo 47 Capelli, Sonia 10, 15 Danziger, Shai 39 Capestro, Mauro 15 Darabi, Mehran 35 Capitello, Roberta ...... 17 Daryanto, Ahmad 10 Capparrel, Stephanie 34 Daskalopoulou, Athanasia 33 Caruana, Albert 17 Dass, Mayukh 28 Casalegno, Cecilia 32 Davcik, Nebojsa 33 Cea, Jorge 32 Davis, Donna 44 Ceballos, Manuel 32 De Angelis, Matteo 13, 37 Cedrola, Elena 12 de Chernatony, Leslie 37 Cesaroni, Fabrizio 44 de Cosmo, Lucrezia Maria 43 Chailan, Claude 29 De Jager, Johan W. 12 Chamberland, Vincent 45 de Jong, Natalie 9, 28 Chang, Shing-Wan 33, 36 Del Barrio-García, Charters, Steve 17 Salvador 24, 26 Che, Hai 14 Demangeot, Catherine 34 Checchinato, Francesca 43 De Mattos, Claudio 28 Chen, Yue-Yang 13, 26 Dessart, Laurence 20 Chicheportiche, Laetitia 29 Dianoux, Christian 29 Chou, Cindy Yunhsin 31, 42, 45 Dickenson, Peter 48 Christodoulides, George 35 Dietrich, Timo 36 Christodoulides, Paul 12 Di Pietro, Laura 42 Chu, Chih-Ying 18, 19, 30 Di Vittorio, Arianna 50 Chukwuagozie, Ethelbert Doll, Constanza 32 Osinachukwu 22 Donvito, Raffaele 44 Chung, Christina 16 Dose, David 30 Chung, Emily 29 Drennan, Judy 36 Clement, Michel 20 Drollinger, Tanya 35 Cleveland, Mark 29 Dufeu, Ivan 23 Collado-Agudo, Jesús 13 Dunes, Mathieu 37 Connor, Jason 36 Dzyabura, Daria 30 Consiglio, Irene 32 Díaz-Bustamante Ventisca, Cook, Sasikarn Chatvijit 21 Mónica 50 Cornwell, T. Bettina 15 D’Souza, Clare 10, 36 Cox, Maurice 34 E Crawford, Stephanie 34 Echebarria, Carmen 36 Crespo, Angel García 32 Edeling, Alexander 20 Crespo-Almendros, Ehrlich, Tsipora 25 Esmeralda 24, 26 El-Murad, Jaafar 35 Crisafulli, Benedetta 41 Elbedweihy, Alaa 30 Cronin, Joe 26 Elmadag Bas, Ayse Banu 9, 41 Cui, Anna 34 Elsharnouby, Mohamed 30 Cui, Charles 29, 34, 36 Elsharnouby, Tamer 30, 45 D Erdem, Tülin 14 da Camara Rossi, Patrícia 48 Esper, Terry 14 Dalli, Daniele 39 Espinosa, Jennifer 16

54 2015 Academy of Marketing Science INDEX

Author Page Author Page Etxebarria, Carmen 15 Guizani, Haithem 37 Evanschitzky, Heiner 10, 27, 44 Gulanowski, Daniel 25 Gurrea, Raquel 32 F Gurrieri, Antonia Rosa 32 Farhangmehr, Minoo 44 Gusatti, Ciro 32 Farrelly, Francis 29 Gélinas, Nancy 45 Fastoso, Fernando 26, 29 Faulkner, Margaret 40 H Ferguson, Ronald J. 11 Ha, Hong-Youl 19 Fernandez, Cristobal 32 Haas, Alexander 21 Ferrandi, Jean-Marc 23 Hair, Joseph F. 16, 43 Ferreira, Bruno 15 Hajli, Nick 21, 40 Ferreira, Carlos 11 Hansen, Karsten T. 14 Ferrell, Linda 30 Hartmann, Patrick 15, 36 Ferrell, O.C. 30 Heath, Teresa 29, 39 Finsterwalder, Joerg 41 Heinzle, Priska 17 Fitzgerald, Sandy 47 Henke, John 28 Flacandji, Michael 12 Hermann, Jean-Luc 16 Flavián, Carlos 32 Herrero-Crespo, Ángel 13 Foos, Adrienne ...... 33 Herrmann, Jean-Luc 29 Ford, John B. 16, 26, 29, 30 Herter, Márcia Maurer 48 Fortezza, Fulvio 39 Heslop, Louise A. 31 Fournier, Christophe 49 Holloway, Betsy 47 Francioni, Barbara 31 Holmqvist, Jonas 46 Frazer, Renaud 12 Holweg, Christina 47 Fukukawa, Kyoko 26 Holzmüller, Hartmut H. . . . . 41 Funk, Daniel C. 36 Hoonsopon, Danupol 13 Horsky, Dan 14 G Horsky, Sharon 14 Gabriel, Patrick 23 Hsiao, Cheng-Chieh 37 Gambetti, Rossella 24 Hsu, Sue-Ming 42 Gandhi, Triparna 12 Huang, Chih-Hsuan 42 Gavriel, Dahan 18 Huang, Hui-Ling 13, 26 Ghantous, Nabil 33 Huang, Shengchen 35 Glanfield, Keith 37 Human, Gert 46 Golden, Linda L. 16 Hähnchen, Anjulie 20 Golicic, Susan 44 Hüttel, Björn A. 46 Gonzalez Jimenez, Hector 26 Gonçalves, Dilney 48 I Graffigna, Guendalina 24 Illodo, Ines 39 Grazzini, Laura 44 Inaba, Ayumi 33 Green, Todd 10 Inoue, Atsuko 13 Gruber, Thorsten 33 Isiksal, Didem Gamze 18 Gruber, Verena 47 Iyer, Gopalkrishnan 14, 26 Guerreiro, Miguel 25 J Guglielmetti Mugion, Jagabathula, Srikanth 30 Roberta 42 Jahn, Steffen 15 Guido, Gianluigi 15, 37 Janda, Swinder 19

18th World Marketing Congress 55 INDEX

Author Page Author Page Jansson, Johan 10 Lanlung, Luke Chiang 31 Jaolis, Ferry 33 Lassar, Walfried 21 Jayaratne, Menuka 10 Lavorata, Laure 49 Jayawardhena, Chanaka 30 Lecuyer, Charlotte 10 Johnson, Catherine 47 Leenders, Mark 19 Jou, Jacob Y. H...... 11, 16 Le Gall-Ely, Marine 23 Lei, Jing 33 K Leisen Pollack, Birgit 49 Kalyanaram, Gurumurthy 27, 48 Le Meunier-FitzHugh, Kang, Jikyeong 17, 22 Kenneth 27 Karakasnaki, Maria 19 Le Meunier-FitzHugh, Karam, Michael 46 Leslie Caroline 21, 27 Karaosmanoglu, Elif 18 Lemon, Katherine 10 Karimi, Sahar 43 Leo, Cheryl 36 Kausar, A. Rashid 33 Leonidou, Constantinos N. 35 Keeling, Debbie Isobel 33 Leonidou, Leonidas C. 12 Keeling, Kathleen 21, 33 Levina, Olga 13 Kehagias, John 37 Li, Eliane Yan 22 Keinan, Anat 42 Liang, Haw-Yi 18, 19, 30 Kemp, Elyria 42 Lianos, Gerasimos 18 Kemp, Laurence 39 Liebtrau, Robert 48 Keshavarz, Alireza 27 Liesch, Peter 25 Khan, Romana 14 Liljander, Veronica 45 Kilian, Thomas 15 Lin, Jiun-Sheng Chris 18, 19, 30 Kirchner, Theresa 26 Lin, Xiaomin 14 Kitchen, Philip 17, 24 Lindsey, Kris 10 Kocabiyik, Tugba 41 Ling, I-Ling 11, 16, 22 Koku, P. Sergius 31, 34 Linhares, Mariana 28, 40 Konopka, Roman 40 Linzmajer, Marc 50 Konstantoulaki, Kleopatra 39 Liu, Fang-Mei 37 Kopanidis, Foula 34, 37, 44 Liu, Matthew 12, 22 Koppl-Turyna, Monika 33 Liu, Yi-Fen 11, 16, 22 Koronaki, Eirini 45 Llonch, Joan 43 Kovac, Kristina 28, 49 Locander, William B. 16 Krey, Nina 16, 42 Locander, William H. 27 Kuester, Sabine 45 Lo Presti, Letizia 46 Kuhn, Marc M. 9, 28, 49 López, Cristina 15 Kumar, Jain 28 López-Sánchez, José Ángel 31 Kunkel, Thilo 36 Lu, Irene R. 31 Kwong, Kenneth 14 Lykoudi, Dimitra 31 Kyroussi, Antigone 45 Köcher, Sören 40, 41 M Küsgen, Sarah 40, 41 Ma, Yu 50 Machado, Joana César 18 L Maher, Amro 35 Ladik, Daniel 27 Mai, Li-Wei 39 Lado, Nora 32 Maity, Moutusy 28 Lambkin, Mary 18 Malhotra, Neeru 10

56 2015 Academy of Marketing Science INDEX

Author Page Author Page Malone, Sheila 22 Newton, Fiona 48 Manthiou, Aikaterini 31 Newton, Josh 48 Marino, Vittoria 46 Northington, William 10 Markowski, Edward 26 Nyengerai, Sarah 28 Martin, Diane M...... 23 O Martin, Xavier 27 Obal, Michael 40 Massera, Laura 20 Oczaglar-Toulouse, Nil 30 Mattison Thompson, Frauke 49 Ogbonna, Erinma 46 Mazzoli, Valentina 44 Ogilvie, Jessica 10 McCarthy-Byrne, Teresa 44 Okan, Mehmet 41 McColl-Kennedy, Janet 47 Oliveira, Tracey 35 McGrath, Michelle 11 Olsen, Lars Erling 15 McGuffog, Mary 28 O’Malley, Lisa 29 Medler-Liraz, Hana 49 Öncü, T. Sabri 14 Medzhybovska, Nataliia 13 Orazi, Davide ...... 33 Mehandjiev, Nikolay 33 Ortinau, David J. 16, 30 Meng, Tao 14 Orus, Carlos 32 Meseguer-Artola, Antoni 45 O’Reilly, Norm 31 Mesquita, Jose Marcos 28, 40 Österle, Benjamin 9 Michaelidou, Nina 11 Özsomer, Ays¸egül 38 Minouflet, Patricia 49 Özturan, Peren 38 Mishra, Prashant 34 Mohiuddin Babu, Mujahid 17 P Monnot, Elisa 22 Paharia, Neeru 42 Moraes, Caroline 11 Paluch, Stefanie 40 Moreira, Patricia 28, 40 Palumbo, Ada 43 Moreno Warleta, Gonzalo 50 Panigyrakis, George 45 Morgan, Todd 40 Pantouvakis, Angelos 19 Morgan-Thomas, Anna 20 Papadopoulos, Nicolas 25, 48 Mosca, Fabrizio 32 Papastathopoulou, Paulina 38 Moser, Sophie 49 Parameswaran, Ravi 28 Mousavi, Sahar 21 Parkinson, Joy 27 Mrad, Mona 29 Pascoe, Michael 21 Mulki, Jay 49 Pascual-Fernández, Primitiva 31 Murdy, Samantha 41 Passaro, Pierluigi 50 Murfield, Monique 44 Patterson, Paul 47 Murphy, Steven A. 48 Paulin, Michele 11 Musso, Fabio 31 Pauwels, Koen 38 Muthaly, Siva 19 Payan, Janice 43 Mützel, Lisa M. 15 Payne, Kelly 46 N Peluso, Alessandro M. 13, 37 Peneklioglu, Ozan 9 Nadeau, John 31 Pentina, Iryna 43 Nagel, Duane M. 26 Peretz, Adrian 15 Nagengast, Liane 50 Perin, Marcelo 11 Nakata, Cheryl 34 Petrovici, Dan 29 Nasr, Linda 33 Petruzzellis, Luca 35 Navarro-Garcia, Antonio 36

18th World Marketing Congress 57 INDEX

Author Page Author Page Pfaff, Simon 28 Rigopoulou, Irini 37 Pfajfar, Gregor 41 Rippe, Cindy B. 49 Pieters, Rik 30, 38 Risitano, Marcello 22 Pillai, Kishore Robichaud, François 45 Gopalakrishna 27, 35 Robinson, Linda 34, 44 Pinho, José Carlos 44 Robson, Karen 17 Pino, Giovanni 15 Robson, Matthew 30 Pinto, Diego Costa 48 Rod, Michel 48 Pirc, Mitja 30 Rodrigues, Paula 25 Pisani, Marta 43 Rodríguez-Ardura, Inma 45 Pisharodi, R. Mohan 28 Rojas-Mendez, Jose I. 48 Pitt, Leyland 17 Romanazzi, Salvatore 35 Plangger, Kirk ...... 49 Rondan-Cataluña, F. Javier 36 Plante, Llynne Marie 25 Roper, Stuart 21 Porcu, Lucia 24, 26 Rosier, Laurence 25 Prado, Paulo 42 Rossi, Carlos 47 Pras, Bernard 37 Rossiter, Catherine 16 Pritchard Jones, Rowan 33 Rothenberger, Sandra 14, 25 Procidano, Isabella 43 Rouquet, Aurélien 22 Puelles Gallo, María 50 Roux, Therese 17 Puriwat, Wilert 13 Rouziès, Dominique 27 Roy, Sanjit Kumar 21, 41 Q Rucker, Derek D. 13 Quaranta, Anna Grazia 12 Rudolph, Thomas 50 Quintano, Michele 22 Ruiz-Mafe, Carla 21 Quinton, Sarah ...... 17, 20 Rundle-Thiele, Sharyn 11, 36 R Russell-Bennett, Rebekah 36 Radic, Dubravko 48 Russo, Joseph 46 Radic, Marija 48 S Rahman, Mahabubur 18 Sabadie, William 10 Rajah, Edwin 22 Sahadev, Sunil 35 Ramirez-Correa, Patricio E. 36 Sahay, Arvind 48 Ratchford, Brian 30 Saini, Gordhan 48 Ravazzoni, Roberto 50 Salciuviene, Laura 10, 28 Razmdoost, Kamran 9 Salman, Aela 11 Reeves, Peter 35 Salomone, Sergio 50 Reid, Mike 44 Samiee, Saeed 12 Reit, Vanessa 28, 49 Sampaio de Sá, Elisabete 44 Reniou, Fanny 22 Sanghavi, Nitin 28 Renzi, Maria Francesca 19, 42 San Martín-Gutiérrez, Héctor 13 Rep, Stephanie ...... 48 Santander, Paulina 32 Reynolds, Kristy 10 Santos-Vijande, María Leticia 31 Reynolds, Nina 29 Sawang, Sukanlaya 45 Reynoso, Javier 31 Schaarschmidt, Mario 19, 27, 40 Rezaee Vessal, Saeedeh 37 Schattke, Kaspar 11 Rezvani, Zeinab 10 Scheidler, Sabrina 47 Rialp, Josep 43 Schena, Francesco 25

58 2015 Academy of Marketing Science INDEX

Author Page Author Page Schlegelmilch, Bodo 36, 40 T Schons, Laura Marie 47 Teller, Christoph 47 Schouten, John W. 23 Theilacker, Max 33 Schuhmacher, Monika C. 45 Thomas, Fanny 15 Schultz, Don 24, 41 Thornton, LaDonna 14 Schumann, Jan H. 46 Tielen, Judith 11 Schuster, Lisa 36 Tinson, Julie 10 Schuurmans, Lucas 11 Tjiptono, Fandy 35 Schwab, Pierre-Nicolas 25 Tomacelli, Carla 15 Seetharaman, Seethu 50 Tombs, Alastair 41 Seger-Guttmann, Tali 34 Toni, Martina 42 Serrat, Maude 49 Torres, Ivonne M. 17 Sezgin, Selime 41 Torres Baumgarten, Gladys . . 16 Shani, Yaniv 39 Treviño, Teresa 11 Sharp, Lisa 34 Tseng, Ting-Hsiang 12, 22 Shaw, Michael 34, 37 Tsogas, Markos 38 Sheinin, Dan 32 Tutore, Ilaria 22 Shi, Guicheng 22 Tynan, Caroline 39 Shoham, Aviv 18, 25 Silva, Joaquim 46 U Simões, Cláudia 11, 18, 46 Ulrich, Isabelle 29 Sinclair, Gary 10 Uribe, Andrés Felipe 43 Singh, Jaywant 11, 18, 41 Ur Rehman, Manqoosh 33 Singh, Vishal 14, 50 Uy, Cherrymae 44 Siregar, Yuri Heikal 36 V Sloev, Igor 18 Valenzuela, Ana 30 Smith, Scott 16 Valette Florence, Pierre . . . . 37 Smyth, Hedley 9 Van der Veen, Gerrita 11 Solja, Eeva 45 van der Waldt, De la Rey 17 Song, Sujin 32 van Heerde, Harald 20 Sorrentino, Annarita 22 van Osselaer, Stijn M.J. 32 Soscia, Isabella 37 Veloutsou, Cleopatra 20, 21, 30 Souchon, Anne 48 Viana, Kleinia 28, 40 Spallini, Sabrina 32 Vigar-Ellis, Debbie 17 Spanjol, Jelena 34, 40, 47 Vignolles, Alexandra 46 Stern, Philip 40 Vigolo, Vania 19 Stiehler, Beate 46 Vilnai-Yavetz, Iris 13, 34 Stradner, Michael 47, 48 Vissak, Tiia 31 Stuebiger, Nina 21 Viswanathan, Vijay 41 Stöttinger, Barbara 12 Suh, Wang Suk 15 W Sullivan Mort, Gillian 10, 25 Wagner, Christian J. 46 Suvatjis, Yannis 37 Walgenbach, Peter 27 Svensson, Göran 43 Walsh, Gianfranco 19, 27, 30, 40 Sénécal, Sylvain 47 Wang, Fang 43 Söderlund, Magnus 45 Wangenheim, Florian v. 10 Watchravesringkan, Kittichai . 21 Watson-Manheim, Mary Beth 34

18th World Marketing Congress 59 INDEX

Author Page Author Page Weerawardena, Jay 25 Y West, Douglas 35 Yagil, Dana 49 White, Christopher 21 Yang, Zhilin 43 Whitelock, Jeryl 29 Yañez, Diego 32 Wilson, Damien 17 Yoon, Sukki 32 Winer, Russell 27 Yu, Ting 21 Woisetschläger, David 44 Woodbury Zeno, Kathy 16 Z Wright, Malcolm 40 Zablocki, Agnieszka 40 Wright, Owen 21 Zeelenberg, Marcel 39 Wuyts, Stefan 38 Zhang, Chuang 43 Zhang, Yang 43 X Zhuang, Guijun 43 Xiao, Sarah Hong 26 Zouni, Georgia 31 Xiao, Yazhen 34, 40 Zúñiga, Miguel Angel 17 Xue, Tao 26

60 2015 Academy of Marketing Science