RESEARCH ARTICLE Evaluation of tooth brushing behavior change by social marketing approach among primary students in Qom, Iran: A quasi-experimental controlled study 1 2,3 2,3 Ali Asghar Habibi , Mahdia GholamiID *, Ahmad Reza ShamshiriID 1 School of Dentistry, Tehran University of Medical Sciences, Tehran, Iran, 2 Department of Community Oral Health, School of Dentistry, Tehran University of Medical Sciences, Tehran, Iran, 3 Research Center of Tooth Caries Prevention, Research Center of Dentistry Sciences, Tehran University of Medical Sciences, Tehran, Iran a1111111111 a1111111111 *
[email protected] a1111111111 a1111111111 a1111111111 Abstract Objectives OPEN ACCESS Nowadays traditional training methods for promotion of oral health behaviors cannot meet Citation: Habibi AA, Gholami M, Shamshiri AR the demand of the society and there is a need for effective new methods. The aim of this (2018) Evaluation of tooth brushing behavior study was to evaluate the effect of social marketing approach versus the traditional method change by social marketing approach among on promotion of tooth brushing habits in primary school students of Kahak and Jafariyeh, primary students in Qom, Iran: A quasi- experimental controlled study. PLoS ONE 13(10): Qom, Iran. e0206042. https://doi.org/10.1371/journal. pone.0206042 Materials and methods Editor: Ghobad Moradi, Kurdistan University of Medical Sciences, ISLAMIC REPUBLIC OF IRAN This study was conducted in the 2016±2017 academic year. First, the reasons for lack of Received: March 6, 2018 interest in proper tooth brushing were evaluated. Forgetting and laziness were determined as the most important reasons. According to these results, appropriate intervention tools Accepted: October 5, 2018 related to proper tooth brushing habits were designed.