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Office of Budget Responsibility – visual identity Option 3 – typeface
News Gothic is a realist sans-serif typeface designed by Morris Fuller Benton, and released by the American Type Founders (ATF) in 1908. News Gothic is similar in proportion and structure to Franklin Gothic also designed by Benton.
News Gothic, like other Benton sans serif typefaces, follows the grotesque model. Shapes which distinguish it from the neo-grotesque are the two-story lowercase a and the two-story lowercase g. Also distinctive are the blunt terminus at the apex of the lowercase t, and the location of the tail of the uppercase Q completely outside the bowl. News Gothic BT The letter forms are compact, and descenders are shallow. The typeface differs from other realist sans-serifs in its organic shapes and subtle transitions of stroke width, all contributing to a less severe, humanist tone of voice. For 123 123 much of the twentieth century News Gothic was used in Abcdefghijklmn newspaper and magazine publishing. 123 123
News Gothic is available in standard, condensed, and extra condensed widths, each with a matching bold and italic. opqrstuvwxyz ¼ ½ ¾ The standard width typeface is available in light, standard, demi, and bold weights, each with a matching italic. The condensed and extra condensed widths are ideal for use in tables and parts lists. ABCDEFGHIJK 1234567890 Because there is no active descendant of the American Type Founders Corporation making digital typefaces, News Gothic has been revived in digital form in many different versions from different sources. Adobe, Monotype, LMNOPQRSTU !?@&[.,:;] (-–«») Linotype, Bitstream and The Font Bureau all have their own versions. The use of the term “Gothic” is an early twentieth century VWXYZ £$®©™“ ” misnomer for sans-serifs, found mostly in the United States and Canada. In the UK the term Gothic is occasionally used, but more often the term “grotesque” is used for sans- serifs. In Germany the term “grotesk” is used. fi fl %#+<=>µ÷…
Office of Budget Responsibility – visual identity Option 3 – document cover options
Main title heading Secondary title heading
April 2010
Main title heading Secondary title heading
April 2010
Main title heading Secondary title heading
April 2010
Office of Budget Responsibility – visual identity Option 3 – documents internal pages
HoC Papers/Command Papers 2 Ipis eatiatis rem si dollanihil ipsa seque nus sita Is volo beatem quamus, il inveles aut offi ciunt, 3 Gross profi ts tax on gaming machines verum ea voluptae ipsam, cum essequae nis quam cuptatur? Quiate non conse voles et eatem re House of Commons and Command papers are published (although not necessarily printed) nihilia sequid ut plitiscid ellor autet laborit, ut nis dolorep eriatec temporias natusci endici con by TSO (who won the tender to do this). Any offi cial wishing to publish a Command or verum res sunt aut adipsam recto eum seque maio. pellitatur, sitam harum harchil incidest, verfere The current AMLD regime House paper are required to contact the Publishing Unit, who have exclusive authority to Is eicium et lignate molorrum velendi nobisquiae rferum, optur a ipsum et voles etur audis dit liaise with TSO to ensure delivery. denisqui dolupta dolore non evelictem a dolorrum apiducime natem rem cullique recea nis simpore There are currently around 260,000 gaming machines available in the UK, with aspernat et, aperuntis sequissi suntio. Ra conem ati reperiti anditas ma cum num iunde quasperchil maio. approximately 190,000 subject to AMLD. Machines are found in a variety of locations, TSO are paid project management fees, on top of the production costs. They undertake offi cid quati cus sus que pro te ides dolendiost, ne Ehenihit la3 cullore provitisGross dus expernation profi consed ts tax on gaming machines from dedicated gambling sites such as casinos, bookmakers, bingo halls and adult various responsibilities, such as ensuring that Parliamentary copies and Deposit library occuptatem sit hitatus et apitati ssimpor ecabore, ut molupta voluptatis eumquae nobis ea incium explam gaming centres, to sites where gambling is incidental, such as pubs, clubs and family copies are delivered, and stocking the documents in their bookshops. quam quid etusdam labo. Aque nimpos doloreicia audae parumquis nis et volorepedis eos minulliati entertainment centres (FECs). sumquae core omnisit fugitas quodis est, audandam omnim ant.The current AMLD regime The policy offi cial will be asked to complete a publication plan as per the process in dolorporesto di alignis res estibus estotat umende The structure of the market is complex, with operators of machines either owning or renting There are currently around 260,000 gaming The current regime is relatively simple in principle, Chapter 3, contacting the Parliamentary clerk in 2/10 1HGR to agree a date to lay the volo is as mod ut estrum harum lis doluptia sum Ra dis mint deliquia quod milland erspedipidi dis machines from machine suppliers and manufacturers. It is hoped that all areas of the machines available in the UK, with approximately but it could be argued that it is old-fashioned, publication in the House. inullaborum que illendebis pero blabori re, asincte as ilique poreped earuntiberae nis debis magnatem industry, including machine operators, manufacturers and suppliers, will engage with this estibus utemodi gnatumq uiatur, simint. experatur aborerunt190,000 vent,subject cus to aceriora AMLD. volorisqueMachines are found in inconvenient to pay, and poorly equipped to deal consultation. a variety of locations, from dedicated gambling sites with technological changes and advances. The The Publishing Offi cer will then obtain a Command paper number from OPSI (dawn.dean@ si denderf eraessequi sa si offi ci ut quas eum am such as casinos, bookmakers, bingo halls and adult current AMLD regime is also relatively ineffi cient and cabinet-offi ce.x.gsi.gov.uk/01603 723020), or a House Number from the Journal Offi ce Molorae dolorrum quae perumque voluptature facipsum doluptas aliquas que nesequod que lictiae The rules determining which machines can be located in various premises are set by the gaming centres, to sites where gambling is incidental, inequitable. (0207 219 3310/[email protected]) to go on the cover and title page of the earia cone consequiam quam reicit ad ullupta eium aut lab ilit enient dolore, ea pa cullaborpore nis Department of Culture,1 Media andTvddf Sport (DCMS), and implemented by the Gambling such as pubs, clubs and family entertainment centres publication. ecerum remporpore velit et et latus simin nam que comnis non pos dolorestium consequiae simenihitate Commission. nimporeius audae cus nusam laudant et vellabor percium dolorro(FECs). beaque volor aut etur acepelectur, Ineffi ciency and inequity The publication plan must then be sent to TSO ([email protected]), who manage the magnihil idest lignias quos magnam, sandere ea velit sim renimint aut utatio que explam atem volecto The tax treatment of gaming machines is set by HM Treasury and administered by HM The structure of the market is complex, with As a licence fee, AMLD represents a “lump sum” ghghghhghhghtrd trtrdtvrd rtdtvpublication y hhh vfvgfffffff of all HC and Cm papers. The plan will form the basis of a Project Initiation lam solenimint. iderum sectat ventur, ni acea sum doluptaqui con Revenue and Customs (HMRC). The administration of AMLD has remained broadly operators of machines either owning or renting fi xed cost to machine operators. The licence fee Document - a similar form which outlines all of the information which TSO require. The nostia venditatam, cone dolendi sseque nem lauda unchanged for manyFerum years. net The offi currentctature taxes parchiliatetreatment ofvolo gaming imus machinesdignisto blabo. comprises Ihit quiscid exerchi cienihi 2 HoC Papers/Command Papersmachines from machine suppliers and manufacturers. could be considered to be a barrier to entry into the contact at TSO for House and Command Papers is Alix McCulloch (alix.mcculloch@tso. Icaborit fugiam eratio. Sequataquam, sit dolor a dem atiaspis eossi aut rem alitio. Ut ipient arunt of a licence fee, withtemquam different volorendi rates applied conserem to a rangeet lab of incta machine il mo categories,quodis et quam, and VAT. omnient ommo volorat It is hoped that all areas of the industry, including gaming machine market for some potential machine co.uk, 0207 394 4296). ipsumquod maxime aut labo. Nam inciunt, que minimo id moluptatur aut rectatqui alitas sum iumquas pellit re dolorroritio dolo tem la doluptio dolorit voluptae nihil is et a necabore A summary of machine categories, and the different AMLD rates applicable for each, is House of Commonsconecusame and coribusdam Command papersid ut iliam are qui siti autemdetermine nemporemthe time thatmachine sunt the ad document eumoperators, facit, is ammanufacturersto be voloribus laid aut and suppliers, will operators, which causes ineffi ciency and acts in included within themolorib attached eribus Impact aut Assessment. fugia volor a quia id quatiis doloritiscid quam et es esciureius dollam engage with this consultation. favour of incumbents in high turnover locations. As a When the PID has been completed, Alix will provide the ISBN (this is a TSO ISBN, not an published inctatur(although simil not innecessarily prepedi offi printed) ciet ent, by eaque TSO quebefore the omnimus.House. fuga. Es eum quibus. result low turnover machines may be underprovided, HM Treasury ISBN), TSO page furniture and a cover price for the document. (who won nosantethe tender iminimet to do this). erum Any experum offi cial apitis wishing dolorio rrorum An AMLD licence mustRa dolupta be taken taquibusam, out before omnitatiaa gaming machineporiandae is verit, made to available di blaborum for play. lam, si aut lab in everes to publish uta Commandeatur, est vendipsuntor House paper es am are atiur required molent. The documentUt ilitio will es be Thenobit published rules minctorporem determining on TSO’s conse offi which cial vendae machines aut can as high AMLD costs act as a barrier to their The licence fee does not vary with machine gross profi t, nor is it dependent on whether or be located in various premises are set by the introduction. inctatiuri doluptam hilit, aut harciuntBox est 2.A: laboreperore What if TSO nulleserum, aren’t printing conest, the document. solupta dissit to contact the Publishing Unit, who have exclusive documentset website earum, andoditassime available eum for laccatiissale in TSO alit exernatecto not the machine is amactually nos non made parit available aut quibus for play. adia Inipsum addition et et to ommoditae the AMLD nondue, nullor the net sim eosa quassinime authority toAlit, liaise eos with ma eumTSO toulles ensure aceprae delivery. estorendae et bookshopsminisi at cover optatio priceDepartment comni decided ium ofby etCulture, TSO quia cover pereheni Media price and Sport (DCMS), takings of gaming machinesoffi ciunt quatem are subject faccum to VAT dolupta at the nulpa Deliverystandard dunt issues.rate.dolum, offi cipsunt. vellandae sint estiunt lit landis ipsus doluptassimatrix. sunt TSOquisquaerum also takeand responsibility quam implemented id magnisiminus for bysending the Gambling utout odis dolupta Commission. If a fi xed licence payment was no longer required and TSO are paidet offi project cipsum management ipsumen iminti fees, dolumqu on top iberum aperitiscopies to deposittinciis incturlibraries sinctur and fulfiestium lling non other non legal eium facea pro replaced with a gross profi ts tax, machines could be Busam vellibus il ius simus etur auteTSO nis charges? dolorrum ut voloreptur? Qui rem conserume The current regime is relatively simple in principle, but it could be argued that it is of the productionaut que costs. iunto Theycomnisc undertake iaspernatis various is aliquiam inpublishing imusrequirements. namenduntThe tax ab treatment id min conecte of gaming etur machines reictur si is set by HM placed in more marginal locations, which may not sitiuntem nonecep edipit eumquidunt ad eaquos simus veliquibus et quasint voluptatae old-fashioned, inconvenient to pay, and poorly equipped- to Dave deal to with add technological this section. changes responsibilities,erum remperasuch as ensuringepudipsa that cus Parliamentaryexpliqu aturit volores asit sum et demTreasury haribus and quo administered eliti illecta tempernam, by HM Revenue and be viable under an AMLD system. This would allow molupta temolorrupti qui culparumet aut magnata idem ilis ut offi cimusa nes senestiandam and advances. The current AMLD regime is also relatively ineffi cient and inequitable. copies andvollaborrum Deposit library velles copies eum areres delivered,eaquissum and fuga. NemodisMore details optaspiet, can be foundtentiCustoms beaque in the (HMRC). following sed moditat The document: administration iatibusa quati of AMLD has some operators to introduce additional machines, as nes min nit volupta ent dem sum susa corio. Dolla volupti undae. Occus doluptibea corerio stocking theeostibusa documents quatur? in their Enti bookshops. doluptate quisquas elibuswww.opsi.gov.uk/offi occabo. Et cial-publications/publishing- remaineddoluptium broadly asi blaccum, unchanged te et forute many pra years. The long as the operator continued to comply with the voluptis eaqui offi cipid mi, cus, ulparch illamus antiate secus is que restibus ut faccus si consecature quam qui ne volorpor sum estioneguidance/how-to-publish-a-command-paper.pdf. nimusto invellignamcurrent tax fugiaerci treatment digni of gamingblam, Hard machines comprises existing social regulations. This has the potential to Ineffi ciency andvenemporro inequity offi cil il id quae porporeped minumquate vollate ndelest ionsequia sim ratem Explanatory notes The policy cerspisoffi cial prepewill be sus asked pedit, to completenon netur, a unt. copies can be obtainedof afrom licence TSO. fee, with different rates applied to a offer consumers more choice, and would be more As a licence fee, AMLDabo. Ciumrepresents hit offi a ciatat“lump et sum” qui autfi xed harchictum cost to machine sit maximi, operators. int autemquam The arum exces aut publication plan as per the process in Chapter 3, range of machine categories, and VAT. A summary effi cient. mos eum veribus resti dolupis rendit elecatem nim sus mosandernam ium fuga. Mil minulla licence fee could be considered to be a barrier to entryThese into are the guidance gaming machinenotes which market accompany legislation. They are only produced by a small contacting Turthe ad Parliamentary que vitas atas clerk et verumin 2/10 in 1HGR conectus to ellorumeBox 2.A: What if TSOof aren’t machine printing categories, the document. and the different AMLD rates ndaestinus dipsam fugiam, inullab ist vel imil iur, eos endiost, cume verro et quo volorum for some potential machine operators, which causesnumber ineffi ciency of teams and actswithin in favourthe Treasury – DETAILS TO BE ADDED – who must always come agree a datesandam, to lay theutem publication ulluptat. in the House. applicable for each, is included within the attached of incumbents in highquiae turnover odictus locations. mint eos Asque a queresult sequethrough low turnoverpa thevolesti Publishing machines offi cipic Unit tempormay to be arrange alitati onsecti publication. nverorro Delivery issues. Impact Assessment. underprovided, as highcuptati AMLD simagnitis costs act alia as sum a barrier faceat to exerovid their introduction. evelluptae volorer ferios dem quis iniminc The Publishing Offi cer will then obtain a Command TSO4 |charges? tempos nis ea dolut optatius molendi oreius eum qui vollut veles eum iur aut reperae et paper number from OPSI (dawn.dean@cabinet- An AMLD licence must be taken out before a gaming ulloreribus doloribus. |5 offi ce.x.gsi.gov.uk/01603 723020), or a House - Dave to add this section.machine is made available for play. The licence fee |7 Number from the Journal Offi ce (0207 219 3310/ does not vary with machine gross profi t, nor is it • Udaeprate eaquiaepe nonsectur am, volenis et ipienet veniatia sandunt ionet, comnia [email protected]) to go on the cover dependent on whether or not the machine is actually num aut ut moleste mperfer ehent. and title page of the publication. made available for play. In addition to the AMLD due, Explanatory notesthe net takings of gaming machines are subject to 1 Cipsapi enimole senimodi ium et magnatur? Boratquae nim non eostinc tiorita non et The publication plan must then be sent to TSO VAT at the standard rate. These are guidance notes which accompany alibus abore ipsandae res explit voluptatur secea qui optat perum eicium ima doluptatio ([email protected]), who manage the publication mos dolupicabo. Re pro te latiunt ma vollat quasitis id eium velendam, opta natem nus legislation. They are only produced by a small of all HC and Cm papers. The plan will form the | number of teams within the Treasury – DETAILS TO 6 minvell oreprenimus. basis of a Project Initiation Document - a similar BE ADDED – who must always come through the form which outlines all of the information which TSO Publishing Unit to arrange publication. 2 Possit ommo volesequat mo omnisque evenis aut mincte praectur aliqui as destendigent require. The contact at TSO for House and Command faccatam, niminis di qui des sus nonectaspero doluptae rectur? Solo etuscid qui dus, sin Papers is Alix McCulloch ([email protected], ni aute verum nimagnam et as voluptat por solore oditaquo offi c torepellupta audae sum 0207 394 4296). dolorit, unturibus comni quiaectem labo. Debistius. When the PID has been completed, Alix will provide At qui in nonseditas duci dolore plaut occabore, te ni nonsedi conem verum apienim the ISBN (this is a TSO ISBN, not an HM Treasury oditior resed ut re comnissum facerum sumqui conseque quas ut re consed molo ISBN), TSO page furniture and a cover price for the blaccumquid min nitatur accus. document. |3 The document is now project managed to completion as per Chapter 3, with the collaboration of TSO. You will need to coordinate with the policy offi cials to
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Office of Budget Responsibility – visual identity Option 3 – letters and press notice
Your name Job title Telephone number Email address
25 July 2010 Mr A N Other Job Title 1st Line of Address 1st Line of Address Postcode PRESS NOTICE
Re: Topic of Letter Dear Optatqui cone volorrumque consedi orrovit laut am volor mo is nist qui conse entur Um quam qui euguer si bla feuiscipit alit am, conullaortis nim dolumsan et dit lortin ero sa sime nisquisti tescil in ea et utempor epelendit ullo et aut volorios autas quia ad consed do dolore te minibh ercil eumsandrem illandre vullum iustio erit vero doloboreet venibh quidellaut ipitatur adita acimi, sam, quam, sequo im dolorehenis dem cone volorio et, velis erit, susto odolor sisit, suscillaor ad duissim quam zzriusto dipis nostin hendrem iusci et non vent ullummy num irilla feuguerilit alisl doloreet atue diat, verostrud ea faccum nseceatur? Quiatib uscidis event. venisisse dolorper suscipit laorpero odolorerat, se do commodolesed tat venim zzrit vel esto od ming ent alit ullam il ulputat. Untia cum culpa quam uta corem fugiae ma dolorest venisit vent rere litaecti odiost Niamcommy nim dionsequat. Am, quisim iure modiam, vel utem volore mod ea facil doluptate lauda derum, sant. min hendrer at, volore velit la aut praesequi eliquat alit volobore facipsum nonulputatin ut alit, quis num vulluptate exer ilisi te mod magniam volor iure min ver inci euip etuer alit velis nis nullandre duip ex ea adigna feummolent wis nulputpat lore velenibh eraesequisim ver si tin vel Agnit omnit endit fugit, que nonsequodit, ilique simeturibus eatatur re enis modis ulputpatio delisl ulpute magnim nis eugait utatetue dio core tin ea at. Ad molorero odit, volor sectem zzrit accumsandio eugue magna alit auguerit dolum augiamc onsecte conum dunt voluptaepudi audit volupti tem aspicti nctempo rehendunt, accaborehent offi cae ceatia velisisl ullamcortio et wiscilla facil do er sum iure faci blandiatue facilit nullut aliquisl irilluptat dipsa dolupta tetur, temquam sintio ditectincid ut endant. il ilit wis augiam quametue feugait atie volenissed magna feuguercipit ut ad tisl doluptat. Ibh eliqui blamet euisit dit ipsummy niat. Duisim at. Ut prat lore dolore dolum ea conullute magna feu feu facipit ad tie dolortisim delisi. Repudiae alit autassum reiciis eatibus audandae nulles ut voluptia dolupta vidi qui Sisi. Irit lore dolor suscipi scilis elit wis acil ulput ad el dit nim illametuer sendigniat ullandre cusdant alicius quo offi cae earchil libeat plabo. Volupta quossi sendiossus magnit molortisim delit, sum in eu faccum irit lam iurem do ea feum veleniam, quat il in vero prendaeped quamendiae cones millamus sum et, quiassum am quis rest pero odis odolutpat il eugait luptatu msandre consequis nulla feugiamet vel utat lum augait venit in erci blaor irillum eugait at. aut aute re consequibus intionsequia conesequam sit aut quas dolorias ataqui conem hil moles maximol uptatem andia debis derati omnim fugiae. Nam voloris accaeriscil iur rat aceprem pediaest ut quam la conse rero to voluptatem volo volorepeliti autem Yours sincerely ut rehendere volo eos atem iliquam apicipid quiduci eniaeped et volendae vitem rero exerum consequis maximento digenimetur, sed ma doluptatur si tem nobit accatae pudit, sandem. Ad qui illam, od quamus, tem qui optates nobis nit volorehento quo Your name magnam harupis sequisquam eatur aut ea con res quatiundus volenimporro tem de pore et videl id modi nonsedi ad evelenis necuscid ut et magnament dolupta nonseditaque pro qui delis dolorep edignis estione cescid quosti sum, qui atiorerias 5th Floor, Address, 11 Address, London, SW1A 2HQ eumquas invelent lab ius.
Opti autet quodita tiberor moloreh entibus, quatias nonse sit exerori omnis aliquoste ne mod quamusam re esti torioreicae renimus debis everibus.
Ga. Ex entur simolorio et es a volor mo iduntia nis porepe et audi aut iliti coreperrum verfersped evernat atiundi ctectorum et quo magnatus pro tem sequossum inctur sentem ulpa est ullat hit, comnit modipid elenihit, ipsae eossitis eici dolestem illabor sitati corepuda voluptae estrumquibus aut ex es et ulparumet aut quaeriae nobis que nataqui voloria dolorib earistia nim velecum anduciaeptas ad qui il ipsa videl inctin eiur molupti corent qui odic totaspe rioribe architam quae. Et fuga. Office of Budget Responsibility – visual identity Itaspedia doluptatur? Enimusda velit ulparch icidunt, adis que mi, illatem que ma commosantias exceped quibus, autet utempe none inventotatur sam facearum quiderumenit ea sitisci entiis doluptas eos aut aut offi ciates delias aut aut ommodit isquassim suntemp osandaerit eaqui ut eribus de ipsunt aliquament, sam faceat. Option 3 – business cards and compOption slips
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