Five Simple Steps A Pocket Guide Combining typefaces by Tim Brown 2 3 A Pocket Guide to Combining Typefaces by Tim Brown Published in 2013 by Five Simple Steps Studio Two, The Coach House Stanwell Road Penarth CF64 3EU United Kingdom On the web: www.fivesimplesteps.com and: http://nicewebtype.com/ Please send errors to
[email protected] Publisher: Five Simple Steps Editor: Stephen Coles Copy Editor: Owen Gregory Production Manager: Jo Brewer Art Director: Nick Boulton Designer: Nick Boulton, Colin Kersley Copyright © 2013 Tim Brown All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system, without prior permission in writing from the publisher. ISBN: 978-1-907828-17-1 A catalogue record of this book is available from the British Library. … Why combine typefaces? Why would anyone bother using more than one typeface? 6 Designers can, and often do, use a single variation of one typeface (for example, Proxima Nova Regular) for entire projects. This is a common exercise in Typography 101 classes because it helps students understand typesetting options and limitations, and it’s a popular aesthetic among professionals who are in a hurry, trying to be plain, or trying to be careful. Even sticking with a single typeface (for example, the complete Proxima Nova family) provides a multitude of possibilities, particularly if that face offers many weights, widths and styles. The act of bringing different typefaces together to convey a message is challenging, inspiring and fun.