DOCSLIB.ORG

2011 Medical Devices

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
2011 Medical Devices Vol.Vol. 18, 20, No. No. 2, 2, 2009, 2011, ISSNISSN 1854-8466.1854-8466. Medical Devices Vol. 20, No. 2, 2011 The Write Stuff EMWA Executive Committee Journal insights The Write Stuff is the offi cial publication of the European Medical Writers Asso- ciation. It is issued 4 times a year and aims to provide EMWA members with relevant, President: informative and interesting articles and news addressing issues relating to the broad Rita Wellens arena of medical writing. We are open to contributions from anyone whose ideas can Wellens Clinical Research Consulting complement these aims, but opinions expressed in individual articles are those of the Rillaar, Belgium authors and are not necessarily those held by EMWA as an association. [email protected] Articles or ideas should be submitted to the Journal Editor (see below) or another member of the Editorial Board. Vice President: Susan Batti Subscriptions Subscriptions are included in EMWA membership fees. By writing to emwatws@ Premier Research Germany Ltd., Darmstadt, Germany, associationhq.com non-members can subscribe at an annual rate of: [email protected] • €35 within Europe • €50 outside Europe Treasurer: Instructions for contributors Gillian Pritchard • The Write Stuff typically publishes articles of 800–2500 words although long- Sylexis Limited er pieces or those with tables or graphics will be considered. Dundee, UK • All articles are subject to editing and revision by the Editorial Board. Any chang- [email protected] es will be discussed with the author before publication. • Submissions should include the full address of the author, including the telephone and fax numbers and e-mail address. Suitable quotes for side boxes can be indi- Honorary Secretary: cated or they can be selected by the Editorial Board. Sarah Choudhury • Material should be submitted by e-mail as an MS Word fi le using Times New Medical writer Roman (or equivalent), 10 point size, and single spacing. Letchworth Garden City, UK • Published articles generally include a recent photograph of the author (portrait [email protected] picture, CV or passport style, min. 360 x 510 pixels). Timelines Public Relations Offi cer: Month Deadline Deadline Farid Khalfi distributed for receipt of articles for receipt of adverts Guerbet March 1st January 15th February Roissy, France June 1st April 15th May [email protected] September 1st July 15th August December 1st October 15th November Website Manager: Shanida Nataraja Advertising rates (in euro, €) Axon Communications Corporate Private / Freelance members only London, UK [email protected] • Full page €1000 • Full page €200 • Half page €500 • Half page €100 Education Offi cer: Jo Whelan Behind the press Textpharm Ltd The Editorial Board Oxford, UK [email protected] Associate editor Phil Laventhal Board members Chris Priestley Richard Clark Conference Director Ursula Schoenberg Margaret Gray Sunethra Wimalasundera Andrea Rossi Medical writer Iain Patten Hatfi eld, UK Joselita T. Salita [email protected] Columnists Alistair Reeves Wendy Kingdom Alison McIntosh Journal Editor Françoise Salager-Meyer Elise Langdon-Neuner Karin Eichele Baxter BioScience Dianthus team Vienna, Austria Gabi Berghammer [email protected] Greg Morley Freelance forum columnists Raquel Billiones Sam Hamilton EMWA Head Offi ce Durford Mill, Petersfi eld, GU31 5AZ, United Kingdom Disclaimer Tel: +44 (0)173 071 5216, Fax: (+44) 870 442 9940 The views and opinions expressed in The Write Stuff are those of the individual [email protected] authors and do not necessarily represent those of the European Medical Writers As- EMWA website: www.emwa.org sociation or its Executive Committee. The Write Stuff is printed on 100% recycled paper. 68 The Journal of the European Medical Writers Association The Write Stuff Vol. 20, No. 2, 2011 TOC Medical Devices Vol 20, No. 2, 2011 Claudia Frumento Adam Jacobs How do medical device Quis custodiet ipsos custodes? industry managers tick? 76 Getting away with publication misconduct: A ghostly tale 108 Diarmuid De Faoite and Melissa Wilhelmi Ethical and practical problems Chandrima Pal in clinical research with medical Going home 111 devices in traumatology 81 Freelance Section Claudia Frumento Diana Raffelsbauer Classifi cation of medical devices 84 Going freelance: The second of a series of interviews 120 Jane Opie Life as a medical writer Gregory Morley for a medical device company 88 Professional indemnity insurance: Should we bother? 123 Wendy Kingdom Take as directed: Has the recommended cautionary and advisory labelling for Kathryn White st dispensed medicines been improved? 90 My fi rst EMWA conference: 31 EMWA Conference, Nice, November 2010 128 Jack Aslanian Pondering the subtext: Q-tips and Translation Section toothpicks as putative measures Marion Alzer of public intelligence 92 Global Value Dossier translation—A team approach 135 Kathleen Lyle and Helen Stevens What price quality? A summary of the Society for Editors and Proofreaders’ report on the overseas outsourcing Cover photograph of editorial services 94 The front cover is a photograph of Thomas Geierspichler Andrea Rossi (http://www.geierspichler.com/) who has won various medals in the European and PubMed: Scientifi c literature panacea? 99 world championships as well as in the Paralympics. Daniel Heuman Photo by Nadja Meister Science writers and editors hijack ([email protected]) software designed for management Graphic design by Anders Holmqvist consultants 101 ([email protected]) Regular features Sanja Pavlica From the Guest Editor’s desk 70 The personalised medicine revolution: Erratum 71 New opportunities for medical writers 103 Message from the President 72 In the bookstores… 113 Webscout 115 Gina M Dungworth Vital signs 115 Medical writing for the veterinary Journal watch 116 Good writing practice 118 pharmaceutical industry, Words, Grammar & Co 130 take two: Pharmacovigilance 106 For the regulatory writers 132 The Journal of the European Medical Writers Association 69 Vol. 20, No. 2, 2011 The Write Stuff From the Guest Editor’s desk Medical devices by Claudia Frumento What do a wheelchair, a magnetic resonance tomograph, a the production batches? Why should medical device com- cochlear implant and an infusion pump have in common? panies have easier marketing release procedures for their new medical-device-based therapies than pharmaceuti- They are all medical devices! The world of medical devic- cals? A new therapy is a new therapy; whether it is based es is complicated and not getting easier. Microtechnology, on a medical device or a new drug does not really make a nanotechnology and bionics, among others, are making huge difference. such rapid progress that one could get dizzy in an attempt to follow all the new developments: new mechanical limbs But there are valid arguments for a faster market release that can be connected to the nerve endings at the stump of of some medical devices, particularly for those that are not an amputated arm or leg and can be steered just as a nor- used for new diagnostic or therapeutic procedures such as mal arm or leg without even thinking; implantable micro a syringe or a clamp and that are not based on new tech- cameras that permit the blind to recognise objects in their nologies. Nobody with a bit of common sense would ask a way; pills that can be swallowed and deliver exact pictures company that wants to market a ‘me too’ pacemaker with of their journey through the intestinal tract; CT scanners no new features or technological gadgets to run a double blind controlled clinical trial. We must also take into ac- that produce real-time 3-D images of the coronary arteries count that it is not so easy to run controlled clinical trials as the heart beats and make invasive coronary angiogra- with medical devices, as Diarmuid De Faoite and Melissa phy look like a primitive method. The oncologist’s dream Wilhelmi describe in their article “Ethical and practical of delivering chemotherapy only where it is needed and problems in clinical research with medical devices in trau- when it is needed is already under clinical testing—want matology” on page 81 of this issue and Geert Hertecant more? You name it and for sure somebody in some high mentions in the interview on page 78. tech company is already working on it! Moreover, the risk of a wide-spread and uncontrolled use But why have most of us—medical writers—had little or of medical devices that have been newly introduced to the no contact with this fascinating world? A simple answer European market is quite low, since the market release of could be: there was and still is less regulatory control of a new medical device does not automatically lead to its medical devices by independent authorities than of drugs, reimbursement. This is frequently the biggest obstacle not because control is not wanted but simply because of to an unlimited use for some devices. In the last decades the intrinsic explosive characteristic of new developments: the Health Technology Assessment (HTA) has developed the regulatory and legal authorities cannot respond at the into a multidisciplinary method to systematically examine pace dictated by the creative minds of engineers, entrepre- the safety, clinical effi cacy and effectiveness, cost, cost- neurs and investors. This is not specifi c to medical devices, effectiveness, organisational implications, social conse- we see it often when new technologies, developments, or quences, legal, and ethical considerations of the applica- even life-style fashions are introduced to the market: did tion of a health technology—usually a drug, a medical anybody think to seriously study the possible negative ef- device or a clinical/surgical procedure. “HTA acts as ‘a fects on the eyes (or brain) of sitting for hours in front of a bridge’ between evidence and policy-making. It seeks to PC screen? Was the use of nano structures ever tested for a provide health policy-makers with accessible, useable and negative impact on the environment? evidence-based information to guide their decisions about the appropriate use of technology and the effi cient alloca- Times are changing though, and demands for more and tion of resources” [2].
Load more

Recommended publications
  • You're a Green One
    NOVEMBER | DECEMBER 2019 You’re a Green One, MR. GRINCH! HOW DR. SEUSS ’25 TURNED HIS FAVORITE CHARACTER INTO A HOLIDAY TV CLASSIC FIVE DOLLARS 191111_MariMari_Ivy.indd 1 9/23/19 8:30 AM 1 cover n/d 19 real.indd 2 10/2/19 3:58 PM H W’ P B B LISTINGNEW SOLD 1979. Your first real responsibility KING ROAD - Hanover, NH SLEEPY HOLLOW FARM - Pomfret, VT drooled a lot. Which seems pretty manageable compared to having kids in college and aging parents to care for in 2019. ADAMS HILL ROAD - Newfane, VT THE TRUMBULL HOUSE - Hanover, NH One minute you’re just a kid with a new dog. The next, life’s far more complicated. That’s why a Raymond James financial advisor will partner with you to build a plan that is designed to account for your increasingly complex financial needs. From tuition and senior care, to your own desire to enjoy the retirement lifestyle you’ve always wanted. LIFE WELL PLANNED . JOHN S. BANKS, CFP®, D'90 Financial Advisor / Managing Director 5 T G, W, VT 802.457.2600 35 S M S, H, NH 603.643.0599 T: 585.485.6341 @ . . [email protected] johnbankswealthmanagement.com Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®. © 2019 Raymond James & Associates, Inc., member New York Stock Exchange/SIPC. 19-BR3RM-0005 TA 6/19 S . P . BIG PICTURE Palm Readers | Nearly 200 miniature books are preserved in the Rauner Special Collections Library, which librarians have been showcasing on Instagram. The books fit easily into the palm of your hand— some are as tiny as a fingerprint and accompanied by a tiny magnifying glass.
    [Show full text]
  • Spring Concert the Write Stuff Bright Beginnings
    2017 S MAGAZINE SCHOOL BERKHAMPSTEAD PRING TERM Spring BERKY Concert CHILDREN RAISE THE ROOF! TheENGLISH Write AT BERKY Stuff Bright beginnings BERKHAMPSTEAD DAY NURSERY REGULARS: MUSIC NOTES | SCHOOL NEWS | SPORT REPORTS | SPOTLIGHT ON... NewsFROM AROUND THE SCHOOL FLIPPING MARVELLOUS PTA Thoughts from Spotlight on Prep children perfected their running pancake THE HEAD MARTIN COLE tossing for this year’s House Pancake Race event. Now in its seventh year, this popular Berky House competition was staged for the erkhampstead isn’t about teaching subjects, it’s about teaching children. r Cole joined the Berkhampstead first time on the MUGA. The excited crowd B I believe that we provide an education that is not about possessing the MPrep team in 2002 and currently is - made up of parents, teachers and Pre-Prep ‘answers,’ but understanding the importance of the questions. We are a responsible for a Y3 form. He teaches Maths, children - witnessed speedy sprinting, impressive place where the children learn to respect others, become tolerant toward English, History and heads the Critical tossing technique and great team spirit. all points of view, not necessarily to accept them as their own, but to Thinking department. A keen chess player, understand why someone else might hold them. And our efficacy cannot he has brought his love of the game This year St Andrew’s were the winners be measured in numbers. to Berky and runs a thriving club. of the much-coveted pancake trophy. Afterwards, Your earliest Berky memory? the PTA kindly However, in the last 5 years… After being offered the job by the provided 1140 Sports matches have been played against other schools.
    [Show full text]
  • The Write Stuff: Memos and Short Reports. an Offering of Step Ahead: a Partnership for Improved Health Care Communication
    DOCUMENT RESUME ED 343 026 CE 060 686 AUTHOR Bernhardt, Steve; Laroche, Pierre TITLE The Write Stuff: Memos and Short Reports. An Offering of Step Ahead: A Partnership for Improved Health Care Communication. INSTITUTION New Mexico State Univ., Las Cruces. SPOONS AGENCY Office of Vocational and Adult Education (ED). Washington, DC. PUB DATE 91 CONTRACT V198A00163 NOTE 88p.; For related documents, see CE 060 682-685. PUB TYPE Guides - Classroom Use - Instructional Materials (For Learner) (051) EDRS PRICE MF01/PC04 Plus Postage. DESCRIPTORS Adult Basic Educaon; Adult Literacy; *Allied Health Occupations; Basic Skills; *Communication Skills; *Hospital Personnel; Hospitals; Illiteracy; Literacy Education; *Reports; Staff Development; *Technical Writing; *Writing Skills; Writing Strategies IDENTIFIERS *Workplace Literacy ABSTRACT This coursebook provides materials for a course to improve the writing skills of workers in health care settings. The course is designed to be presented in eight sessions over a 4-week period. Stated objectives for the participant are as follows: feel more comfortable with on-the-job writing, understand and use a process approach to writing, be able to choose from several outlining and planning methods, choose effective language for both reporting and persuasive writing, and revise memos and reports with a clear purpose and an intended audience in mind. Introductory materials include course goals, outline, and four suggested writing assignments. The first section covers the communication triangle, purpose, and audience. The second section addresses these topics: the writing process, writing behaviors/styles, planning strategies, drafting strategies, and revising and editing. Worksheets are provided in the first two sections for some topics. Two tip sheets discuss reviewing someone else's writing and strategies for quick writing.
    [Show full text]
  • Vol. 27 Write Stuff
    Examination Book Name___________________________________The Write Stuff Subject__________________________________Showcase of Student Writing Date__________________Book2017 No.___________27 THE WRITE STUFF Volume 27, 2017 Language and Literature Department Cape Cod Community College West Barnstable, MA 02668 1 Editor: Michael Olendzenski Editorial Board George Albert Patricia Allen Rachael Bancroft Kerry Drohan Rebecca Griffin Richard Norwood Production Staff Cindy Pavlos 2 Table of Contents You Never Forget the First Time Rachid Arnick....................................................................page 4 My Identity Chanda Uy.........................................................................page 7 Embrace Tony Mase ......................................................................page 10 When I Write My Next Essay Lina Takahashi...............................................................page 13 Plastic Bag Ban in Plymouth, Massachusetts Marielle DeSisto ............................................................page 16 Sleep and Dreams : A C o g n i ti v e S t a te Benjamin Thompson..................................................page 20 On the Granter of Victory: Constantine Benjamin Thompson................................................... page 25 Let the Music Take Control Arrianna Angelique Prentiss ..............................................page 31 American Policy Failure Regarding Jewish Refugees During WWII Mandred Henry............................................................page 35 "Drown" by Junot
    [Show full text]
  • The 2007 Oxford Conference for the Book
    Southern Register Winter 2k7 2/19/07 3:28 PM Page 1 the THE NEWSLETTER OF THE CENTER FOR THE STUDY OF SOUTHERN CULTURE •WINTER 2007 THE UNIVERSITY OF MISSISSIPPI 2007 Oxford Conference for the Book his year’s Oxford Conference for the Book will be a special one. The conference honors each year a Tprominent Southern writer, and Larry Brown will be the focus of attention when the 14th annual conference meets on March 22–24, 2007. Brown was one of the South’s, and nation’s, most acclaimed younger writers, when he died November 24, 2004. The conference will provide the first literary occasion to gather critics, scholars, musicians, teachers, friends, and family to consider and celebrate Brown’s achievements. Brown was an especially well known figure around Oxford. Having grown up in Lafayette County, he studied writing at the University of Mississippi, taught here briefly, and had been a frequent participant in Center work. Brown was a legendary figure—the Oxford firefighter who served the community from 1973 to 1990, when he retired to work full time on his writing. He studied with Mississippi writer Ellen Douglas, and his wide reading and relentless work on his writing contributed to his prolific success. He published his first book, Facing the Music: Short Stories, in 1988. He wrote five novels, a second short-story collection, and two books of nonfiction. His last novel, A Miracle of Catfish, will be published by Algonquin Books of Chapel Hill on March 20, just before the conference begins. Illustrating 2007 Oxford Conference for the Book materials is a Brown received the Mississippi Institute of Arts and Letters Larry Brown portrait made by Tom Rankin in 1996.
    [Show full text]
  • May 2021 | Issue 2 the Word
    MAY 2021 | ISSUE 2 THE WORD A NEWSLETTER FROM THE ENGLISH DEPARTMENT AT MESSIAH UNIVERSITY Table of Contents A Conversation with Dr. Jean Corey A Conversation with Dr. Jean Corey by Nate Castellitto By Nate Castellitto, Class of 2023 page 1-2 After 26 years in higher education, including 14 at Messiah University, Dr. Zetta Elliot Jean Corey will retire from teaching this spring. Dr. Corey teaches courses page 3 in rhetoric, composition, and American literature in the English Department as well as various other courses across the University. In her Work in Progress by Christina Lamoreux time at Messiah, Dr. Corey also served as the English Department Chair, page 4 Director of the Writing Program, Director of the Center for Public Humanities, and Director of the Writing Center. Last month, I sat down with A Word on Creativity by Nate Castellitto Dr. Corey for an interview celebrating her accomplished career. (Parts of the page 5-6 interview have been edited for clarity.) Honors Project Presentations Nate: What are some of your favorite memories from your career? Emma Spronk, Olivia Bardo and Joel Pace Dr. Corey: My favorite thing is watching my students, how they’ve taken the page 6 very conversations we’ve had in class, and really watching how they’re living out their vocations and following that. To me, that’s definitely the A Note from the Chair: A Season for Awe most gratifying thing. And, some of them are professors themselves. But page 7 not just as professors--watching how God has used their inclinations, their temperament, their passions, and their interests, and where that has led to.
    [Show full text]
  • Sanibel Siudents 48
    ^ ~JJ\ The write stuff Visitors information 26C Seven sma'? Sanibel siudents 48 Vol 2-4, No 14 Three iectsros, 81 pages Tuesday, Aoril 2, 198' 25 cent, Town meeting draw* 200 ressdetiis to discuss three tslmd issues Uy farbarJi KruQiIas* Councumafl Minx KJein pianaing More than 2W hland residents fitjod ('omnnjiiion Chairman heunari !he .Sanibei Cumin unify Association Loieitson ait<* wmmivEtooer^ H<- > i uiidlturiuii tost Ucdni?«,dav iij,.ht for ths !owr> mwting iijvjnwircd by the continued page iiA Ct>T'»iiU>e at tht* M inds V£ i/n Iht agenda (or di ^ ueiii' n wert [ Mayor echo«s • Piopo^t-dchinb^lr ttieftateof Croutfi ordin.mu including, exemp complaints that tion of ingle family hones from the process after Jan; 1, 1!W j sown meeting was • Ways nntl means lo put the brakes on, ciwrimercial developinent ! "'pure along Periwinkle Way; and v 0j (!j •A proposed Intensity of Use or Was las' W«ctne«iLti' dinauce tfmt COT! believes is needed ts»'ing 0"?a ized b> C lo "achieve limitations on occupancy of thal°lands conriycipst t.t in a given number pf. dwelling units. the J fOTI Chainnan ^Ubcrt Burstej cs jn t«}ual opportunity to snjd lh<? boordi-fYjicd mutnbora of the City Cowwtt itrtin^Wnding Commis j ^f^\^r Fred VJJJJK cJwirtjeif JJU bimi to the mpctlr/j; b^^iL e ihtn ji lhc (T5ponhit»!fy*ti7* ftctiun in tr*t«-p flty otj»<rr' in thi cnicial areas cail-ij t!>> Twi m j Seated at tlift speaker's podium ! da for thf tCTl po'at of along willi C0T1 tro;:rd members were Mayor Fred .Vfjftin'and counciJmen I continued pasje Bill HaKerupat"! Lmiise Johnson Citizens vote to keep Bay Drive Bridge By 'Barbara /thindaj;' primary election at no cast to tin.
    [Show full text]
  • The Write Stuff.Ps - 4/24/2006 8:18 AM the Write Stuff.Ps - 4/24/2006 8:18 AM the Write Stuff.Ps - 4/24/2006 8:18 AM
    The Write Stuff.ps - 4/24/2006 8:18 AM The Write Stuff.ps - 4/24/2006 8:18 AM The Write Stuff.ps - 4/24/2006 8:18 AM The Write Stuff: A Style Manual for Effective Business Writing Written by Richard Anderson and Helene Hinis Edited by National Press Publications Copyright 2006, Rockhurst University Continuing Education Center, Inc., Overland Park, KS. All rights reserved, including the right to reproduce this material or any part thereof in any manner. Visit us on the Web at wwwNationalSeminarsTraining.com or call 1-800-258-7246. The Write Stuff.ps - 4/24/2006 8:18 AM The Write Stuff.ps - 4/24/2006 8:18 AM Table of Contents 1 Make Your Words Talk...............................................................................1 2Writing for Style.........................................................................................2 3 Editing for Style .........................................................................................5 4 Paragraphs ..................................................................................................9 5 Sentences ....................................................................................................13 6 Phrases........................................................................................................15 7Words..........................................................................................................19 8 Mechanics...................................................................................................33 9 Spelling.......................................................................................................37
    [Show full text]
  • 4 October 2019 Page 1 of 9
    Radio 4 Extra Listings for 28 September – 4 October 2019 Page 1 of 9 SATURDAY 28 SEPTEMBER 2019 series.Producer: Beaty RubensFirst broadcast on BBC Radio 4 consequences for all except himself and his leader.For years his in March 2014. family have tried to get hold of the stoker's diaries, for they SAT 00:00 Daphne du Maurier - The Blue Lenses SAT 02:30 Dave Sheasby - Shifting the Leaves (b007jtch) believe his account of the epic journey should be worth a (b007k4rp) Episode 5 fortune. It turns out to be a revelation.Robin Bailey stars as Episode 2 In her quest to finally come to terms with her Cornish past, Stoker Leishman in Peter Tinniswood's drama.Frederick Afer discovering she's able to see things that others can't, Marda Marjorie gets help from some youngsters.Written by Dave Leishman ....Robin BaileyMrs Bentall ... Shirley DixonDora .... West fears for her survival in this dangerous new world.The Sheasby.Marjorie Beaumont ...... Elizabeth Bradley.Mrs Nugent Barbara MartenGordon .... Christian RodskaBarbara .... Liz conclusion of Daphne du Maurier's two-part fantasy thriller ...... June BarrieMandy ...... Alison PettittTilson ...... Tristan GouldingEdgar ... Martin MatthewsDirector: Tony Cliff.First exploring the darker aspects of human nature.Read by Emma SturrockProducer: David HunterFirst broadcast on BBC Radio broadcast on BBC Radio 4 in January 1981. Fielding.Produced and abridged by Gemma Jenkins.Made for 4 in April 1998. SAT 07:30 Mabey in the Wild (b02qd1s3) BBC 7 and first broadcast in 2007. SAT 02:45 Ricky Tomlinson - Ricky (m0008r28) Series 2 SAT 00:30 Off the Page (b0076mw8) Episode 5 Yew, Sycamore And Ash Boredom Concluding his autobiography, actor Ricky Tomlinson recalls In the first of two programmes about British trees, Richard Matthew Parris and his guests are inspired by boredom.
    [Show full text]
  • The Write Stuff Was Born
    TH 5 EDITION THE WRITE STUFF SEVEN STEPS TO WRITTEN EXCELLENCE ™ ® Published by: Emphasis 130 Queen’s Road Brighton BN1 3WB UK Tel: +44 (0)1273 732888 Email: [email protected] www.writing-skills.com First edition December 2008 Second edition August 2010 Third edition November 2012 Fourth edition December 2015 Fifth edition August 2018 © 2018 Emphasis Training Ltd ISBN 978-0-9564810-2-3 All rights reserved. Written by Kathy Gemmell Additional material for Chapters 2, 3 and 6 by Jacob Funnell Edited by Cathy Relf and Rob Ashton Designed by Huskii Studio | www.huskiistudio.com Contents Introduction p3 1 Tips for clear writing p5 2 Writing for the web p15 3 Writing email p25 4 Jargon buster p30 5 Writing for a global audience p33 6 Emphasis house style p39 7 Problem words p57 Index p63 Introduction Introduction We first came up with the concept for this book way back in 2007. My colleague Tom and I were returning from visiting some clients. It was obvious to us that their staff desperately needed a clear guide to the company’s approach to written communication. The trouble was, we knew the clients would never produce one. It was simply too big a task for them, just as it was for all the other clients we’d floated the idea with. We decided we’d better produce our own universal guide. And so The Write Stuff was born. Back then, we never dreamt just how popular it would become. It’s now in its fifth reprint and over 50,000 copies are in use around the globe.
    [Show full text]
  • 27 September 2019 Page 1 of 9 SATURDAY 21 SEPTEMBER 2019 Underwoodmaleverer
    Radio 4 Extra Listings for 21 – 27 September 2019 Page 1 of 9 SATURDAY 21 SEPTEMBER 2019 UnderwoodMaleverer ..... Stephen CritchlowJennet ..... Alex weapon in the weekly battle for audience-share on Saturday TregearRawling ..... Patrick BrennanCranmer ..... Sam nights) "Casualty" has become one of BBC 1's most consistent SAT 00:00 Carey Harrison - A Call from the Dead DaleRochford ..... Amelia LowdellRich ..... Chris performers. Series in celebrating innovative TV programmes, (b01nf2h9) PavloDereham ..... Mark Edel-HuntQueen Catherine ..... whilst using them as a window on a particular period in our It's good to talk - or so they say - but not when you're called Melody GroveOther parts are played by members of the cultural and social history.Paul discusses the programme's from beyond the grave...Stars John Shrapnel as Dr Edward cast.Dramatised by Colin MacDonald.Director: Kirsteen origins with the show's creators (Jeremy Brock and Paul Unwin) Elmore, Nick Dunning as Stephen Warburton, Christopher CameronFirst broadcast on BBC Radio 4 in September 2015. and the people who commissioned it and stood by it during its Scott as the Reverend Neville Barber and Carolyn Jones as SAT 02:45 Book of the Week (b04wwtsj) lean years (Lord Grade and Jonathan Powell). He assesses how Martha.Scripted by Carey HarrisonDirector: Sally Avens First Different Every Time - Robert Wyatt much it has changed in its long life.Featuring cast members broadcast on BBC Radio 4 in 1997. Episode 5 Patrick Robinson (Ash) and the ever-present Derek Thompson SAT 00:30 Off the Page (b0076mn5) Wyatt curates a very successful Meltdown Festival in London.
    [Show full text]
  • Never Eat Alone This Book Has Been Optimized for Viewing at a Monitor Setting of 1024 X 768 Pixels
    Never Eat Alone This book has been optimized for viewing at a monitor setting of 1024 x 768 pixels. Never Eat Alone And Other Secrets to Success, One Relationship at a Time KEITH FERRAZZI with Tahl Raz CURRENCY • DOUBLEDAY NEW YORK LONDON TORONTO SYDNEY AUCKLAND A CURRENCY BOOK PUBLISHED BY DOUBLEDAY a division of Random House, Inc. CURRENCY is a trademark of Random House, Inc., and DOUBLEDAY is a registered trademark of Random House, Inc. Copyright 2005 by Keith Ferrazzi Cataloging-in-Publication Data is on file with the Library of Congress elSBN: 0-385-51529-4 Book design by Fearn Cutler de Vicq All Rights Reserved All trademarks are the property of their respective companies. SPECIAL SALES Currency Books are available at special discounts for bulk purchases for sales promotions or premiums. Special editions, including personalized covers, excerpts of existing books, and corporate imprints, can be created in large quantities for special needs. For more information, write to Special Markets, Currency Books, [email protected]. Visit our web site at www.randomhouse.com/doubleday vl.O Contents SECTION ONE The Mind-Set 1. Becoming a Member of the Club 3 2. Don't Keep Score 14 3. What's Your Mission? 23 Connectors' Hall of Fame Profile: Bill Clinton 40 4. Build It Before You Need It 42 5. The Genius of Audacity 48 6. The Networking Jerk 56 Connectors' Hall of Fame Profile: Katharine Graham 61 SECTION TWO The Skill Set 7. Do Your Homework 67 8. Take Names 73 9. Warming the Cold Call 79 10. Managing the Gatekeeper—Artfully 87 n.
    [Show full text]