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The Write Stuff the Journal of the European Medical Writers Association The Write Stuff The Journal of the European Medical Writers Association Status and Heroes Florence Nightingale www.emwa.org Vol. 14, No.4, 2005 The Write Stuff EMWA Lyon 2006 3-6 May 2006 The future is here: Medical Writing and Electronic Submissions Lyon, a city of historical significance nestling at the base of the Rhône-Alpes, has long been renowned for attracting the social, intellectual and artistic elite. In the first century BC the Romans made the city, then called Lugdunum, the capital of the three Gauls. In the 11th century, the Church declared it the Primate of Gaul. During the 17th and 18th cen- turies Lyon established its famous silk industry, dressing the rich the world over and deco- rating their homes. Now, in culmination of nearly 2000 years of intellectual, artistic and tech- nological development, the city will play host to the 2006 EMWA annual conference. Lyon 2006 will be used as a forum to present and dis- cuss the current state of affairs regarding the eCTD. This will be an opportunity to obtain information on the electronic submission of regulatory documents and how this will affect the role of medical writing. Facilitating the development of both novice and expe- rienced medical communicators, the EMWA confer- ence will offer a selection of high quality workshops, covering many aspects of our work. From essential writing techniques, comprehendible statistics work- shops and the ins and outs of the key regulatory doc- uments, through to report writing and publication planning, there will be something for everyone. The facilities at the Palais des Congrès Convention Centre will provide our delegates with a superb learning environment and surroundings that are ideal for recharging the batter- ies. Lyon is a superb location for relaxation: the quays of the Rhône and the Saône, the neighbouring vineyards (boasting famed names such as Brouilly, Côtes de Brouilly and Saint-Amount, to mention but a few) and the 'Historic Site' in Lyon, one of Europe's UNESCO World Heritage sites. The unique blend of extensive training, discussions on the latest developments, networking opportunities and cultural exposé to be found at the Lyon conference will make it a confer- ence to remember. I look forward to seeing you there. Ian Metcalfe Vice President, EMWA The Journal of the European Medical Writers Association 103 The Write Stuff Status and Heroes Vol. 14, No 4, 2005 Grey, yes — eminence, no way 109 The job of a medical writer in modern society can be compared with that of a scribe in Egypt but the status of the two professions is worlds apart. Is the status attributed to medical writers today what we deserve? From over the pond: Heroes for medical writers 113 Susanna J Dodgson Florence Nightingale was the first post-industrial medical writer, indeed a medical writing hero, from whom many les- sons can be learned as we work together to define medical writing as a profession 150 years on. Nursing in the London blitz 116 Kathleen Birch Heroes and heroines come in many guises. This is a delightful account of humanity and romance wrapped up in the recollections of a nurse working in a London hospital during the blitz of World War II. Designing persuasive tables and charts 119 Sally Bigwood and Melissa Spore Tables and figures are arguably the most important part of any document a medical writer compiles and may even be the only part of the document some readers look at. They need to be of the highest possible quality. The importance of data presentation: 122 A commentary on "Designing persuasive tables and charts" Barry Drees Barry comments on the points made in Sally and Melissa's article, and also considers the relative value of tables and illustrations. Opinions differ more than might be expected. Medical writing in a contract research organisation 124 Karen Donnelly Medical writing is a diverse profession. This article gives an insight into the work and opportunities within a CRO. Medical writing: A fine profession in a "fine" city 127 Lim Soo Hwee Although medical writing is well established in Europe and the US, pharmaceutical companies are avidly taking up opportunities for conducting clinical trials in Asia and they need medical writers. Soo Hwee gives an insight into work- ing in Singapore. Meeow! Marketing medicine in Germany 129 Ursula Schoenberg Ever tried to herd cats? Some useful hints about preparing documents and organising a press conference for a new doctors' cen- tre in Germany will help you avoid pitfalls in implementing a marketing plan for doctors and might even help with herding cats. www.emwa.org 131 Shanida Nataraja You are given an update of activities on the EMWA website and invited to contribute to the site. Beginning your first draft: Turtle or rabbit? 134 Alison McIntosh Need some advice about that tricky task of starting to write your drafts? Regular features From the Editor's desk 106 Message from the President 108 The webscout 132 Hey, it's only my opinion The Journal of the European Medical Writers Association 104 The Write Stuff Journal insights The Write Stuff is the official publication of Advertising rates (in euros, €) the European Medical Writers Association. It is issued 3 times a year and aims to provide Corporate EMWA members with relevant, informative Full page €1000 and interesting articles and news addressing Half page €500 issues relating to the broad arena of medical Private writing. We are open to contributions from any- Freelance members only one whose ideas can complement these aims. Full page €200 Half page €100 Articles or ideas should be submitted to the Editor-in-Chief (see back cover) or another member of the Editorial Board. Behind the press, The Editorial Board Subscriptions Subscriptions are included in EMWA member- Editor-in-Chief ship fees. Non-members can subscribe at an Elise Langdon-Neuner annual rate of: €35 within Europe Assistant Editor €50 outside Europe Barry Drees Instructions for contributors The Write Stuff typically publishes articles Artistic Director of 500 - 1500 words although longer Hilde Joosen pieces or those with tables or graphics will Copy editing be considered. Judi Proctor All articles are subject to editing and revi- Chris Priestley sion by the Editorial Board. Any changes Julia Chamova will be discussed with the author before Richard Clark publication. Rosalie Rose Submissions should include the full Ursula Schoenberg address of the author, including the tele- phone and fax numbers and email Columnists address. Suitable quotes for side boxes Karen Shashok, can be indicated or they can be selected Alison McIntosh by the Editorial Board. Diana Epstein Material should be submitted electronically Susanna Dodgson on computer diskette or by email as an Joeyn Flauaus MS Word file using Arial font (or equivalent), 11 point size, and single spacing. Published articles generally include a Cover picture recent photograph of the author (portrait The picture of Florence Nightingale is published courtesy of the picture, CV or passport style). Florence Nightingale Museum, 2 Lambeth Palace Rd, London SE1 7EW, UK Back issues www.florence-nightingale.co.uk [email protected] Subject to availability, previous issues of The Tel 00 44 (0)20 7620 0374 Write Stuff can be obtained for the cost of Fax 00 44 (0)20 7928 1760 mailing by contacting the EMWA Head Office The Museum is open every day. (see back cover for address). Please see website for more details. The Journal of the European Medical Writers Association 105 The Write Stuff From the editor's desk: Medical writers – status and heroes By Elise Langdon-Neuner As medical writers we do not seem to have much of this status thing. In Egyptian times to scribes we would have had plenty of it, as we learn in an article in this issue. Social status is the 'standing', the honour or prestige attached to one's position in society. In modern societies, occupation is usually thought of as the main dimension of status [1]. Why do some jobs attract more status than others? More precisely, why doesn't med- ical writing attract the same high social status as Egyptian scribes did? This is the ques- tion explored in the article referred to above, 'Grey, yes – eminence, no way'. Could the answer be that now-a-days 'anyone' can do the job because everyone can write, so it is assumed that writing is easy, or unimportant1, or that small departments like medical writing ones lack political clout within an organisation, or other department's work is not dependent on products produced by medical writers because these products are at the end of the line, or that status is not important to medical writers themselves? Another thought occurred to me. Perhaps women have blighted the profession. You do not encounter so many men in medical writing. When a colleague recently said to me, of another overworked colleague that of course, had she been a man, she would have had an assistant by now, I was reminded of an observation made by anthropologists. Throughout human societies what a man did has always been regarded as more impor- tant than what a woman did, irrespective of what it was [2]. When the number of women in an occupation is relatively high compared with the number of men, the status of the occupation tends to go down. Even in areas in which the women:men ratio is balanced sex differences still exist in the tasks and status between men and women. There have been a number of studies showing this and one highlighted publishing [3]. In any event Diana Epstein suspected that few medical writers, if they had been asked as children what they wanted to be when they grew up, would have answered, "I dream of being a medical writer".
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