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Tourism and Events(2018-2019)

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Tourism and Events(2018-2019) Recreation, Culture and Events (Levels of Service to Public) 2018-2019 Resutls Recreation, Culture and Events Program Target Department Division Service Name Sub Service Service Definition Service Component Current Service Level Achieved Results / Comment Y/N/NA • Social media campaign with municipal, partner and regional posts Social media campaign activated in July 2019 through Agency of Record. An informed visitor (Facebook, Instagram, Twitter) no less than 3 times per week Yes Regular posting and engagement confirmed (formal analytics available for Social media • Target: 95% of the time review) engagement / A public service provided to tourists and interation visitors offering information about local • Response to social media inquiries within 48 hours and regional attractions, and activities An informed visitor Yes Average response time is 2-4 hours Recreation, Visitor • Target: 90% of the time Tourism and as well as hospitality services with the Culture and Information: Events aim to trigger a visit to the area, Events Visitor focused Face-to-Face / • Provide face-to-face and telephone Visitor Information all year round • Resurgo Place Visitor Information Centre open 12 months/year enhance visit satisfaction, prolong a visit An informed visitor Yes Telephone or encourage a subsequent visit to • Target: Minimum 1 location • Treitz House Visitor Information Center open from May-September. Greater Moncton. An informed visitor that selects Moncton • Online advertising campaigns targeting four priority segments Online advertising campaign activated in July 2019 through Agency of On-line advertising (and/or Greater Moncton, SouthEast New Yes • Target: New Brunswick, Atlantic Canada, Quebec/Ontario, New England Record. Brunswick) as their destination of choice. 12 attraction partners: Hopewell Rocks, Magic Mountain, Magnetic Hill Zoo, NB Explorer, Parks Canada, Pays de la Sagouine, Magnetic Hill Wharf Village, Olivier Soapery, Shediac Bay Cruises, USVA Spa Nordik 2018 only: Roads to Sea Guided Tours, Verger Belliveau Orchard Partnership • Tourism Moncton partnership agreements in place with a minimum 20 2019 only: Village de Cap-Pelé, Destination SouthEast agreements with tourism partners (attractions and accommodations) Yes industry • Target: 100% of the time 12 accommodation partners: Coastal Inn, Crowne Plaza, Delta Hotels, Fairfield Inn and Suites, Four Points by Sheraton, Hampton Inn and Suites, Holiday Inn Express, Quality Tourism as an economic generator by Inn, Residence Inn, Rodd Hotels, Wingate by Wyndham A public service provided to industry increasing number of visitors, visitor 2018 only: Casino NB Destination partners highlighting the value expenditures and visitor length of stay, year- Recreation, Tourism and Promotion: proposition of Moncton as tourist over-year. Delivered through all sectors Culture and Events Industry destination of choice. Applies to including meetings and conventions, travel Events Trade shows, industry • Attend 10-12 marketplaces and travel trade shows to promote and Focused consumer, meetings and convention, trade, sport tourism, leisure, fully Yes Attended 15 industry events events, sales missions market the region travel trade and sport sectors. independent traveller. Industry coordination, • Mininum of 3 inbound familiarization tours for major sport, conference Co-hosted inbound familiarization tour for meeting planners in participating in of meeting planning bodies Yes partnership with accommodations, hosted Soccer Canada for National relevant associations event bid, various candidates as part of 2021 program Destination • Develop Service Level Agreements between the City of Moncton and Industry work to transition to the development of a third party Destination Marketing future Destination Margeting Organization _ Marketing Organization: currently working to develop Service Level Organization - Third • Target: Agreements in place by June 2020 Agreement between City and future Destination Marketing Organization Party • Produce annual Canada Day festivities in both official languages • Target: Within an open space able to accommodate a minimum of Yes Canada Day festivities occurred – full day, free event on Riverfront Recreation, A public service offering municipally Tourism and Events and Municipally Initiated Free, open and accessible event offerings for 5,000 people Culture and planned and funded community events, Events Festivals Events the public Events festivals, and signature events. • Produce three 3 weekly Acoustica concerts Acoustica concert series in Victoria Park, Moncton Market and addition of Yes • Target: 3 different event zones in July and August Downtown Plaza as new venue • Confirmation of receipt of an event application Yes Achieved through automated response • Target: within 48 hours • Response from Coordinator to review event requirements Yes Achieved target 95% of time - inability to achieve attributed to capacity • Target: within 72 hours • Review and respond to requests for street closures and or noise by-law exemptions through Events Management Committee Yes Achieved 100% of the time • Assistance and support to hundreds of • Target: within 28 days A public service offering community community events and festivals, 12- Recreation, Support community event and festival organizers support months/year • Signed letter of offer confirming areas of support (financial, Value In Tourism and Events and Achieved 90% of the time - inability to achieve attributed to changing Culture and event and festival for effective event execution. • Support established through Event Kind, infrastructure) Yes Events Festivals requirements and content of letter of offer Events organizers Accomplished through guidelines as Guidelines for Support: facility access, • Target: no later than 2 weeks prior to event outlined by Event Guidelines. organization support, equipment provision, • Delivery of required materials, provided by the City financial support Yes Achieved target 95% of time - inability to achieve attributed to capacity • Target: no later than 2 hours prior to event execution • On site visist during event, where applicable Yes Achieved 100% of the time • Target: minimum of one visit per event All 9 outdoor event zones were fully operational for complete season - • Post event debrief and recommendations for next year's event Yes addition of new event zone (Downtown Plaza), operational 12 • Target : prior to year end months/year Attended Sport Event Congress with in person appointments with 7 Support community • Attend industry events with one-on-one sales opportunities for event Events and National Sporting Organizations (Basketball Canada, Hockey Canada, event and festival development Yes Festivals Cycling Canada, Judo Canada, CARHA Hockey, Volleyball Canada, Pickleball organizers • Target: minimum of 1 annually Canada) A public service offered to event • Evaluation of event hosting grant application with response and partners, Provincial organizations, confirmation/decline of funding Yes 15 requests evaluated with response within allocated timeline Recreation, Attract and host major, regional, national and Tourism and community groups, etc. to assist with • Target: within 30 days of application Culture and international events to Moncton and the Events the development of bid packages for Events surrounding region. Event Attraction: Events Regional, National and International Bid Development • Complete bid submissions Yes Actual result: 1 Attraction Event Hosting. • Target: 2 annually Event Attraction: • Successful bid Yes Actual result: 6 • Target: 1 (large-scope event – national, international).
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