Project for Improving Tourism Attractions in Kansai

Kansai District Transport and Tourism Bureau

Project for improving tourism attractions in Kansai

March 27, 2017

Yosuke Wakabayashi Director-General Kansai District Transport and Tourism Bureau Ministry of Land, Infrastructure, Transport and Tourism -0- Kansai District Transport Trends of intl. visitors to Japan and Tourism Bureau

10 thou. people 2500 24.039 mil. people 2400 Dec.: 2.051 mil. people 2300 (a 15.6% increase) (22% increase) 2200 Nov.: 1.875 mil. people 2100 (a 13.8% increase) 2000 Oct.: 2.136 mil. people 1900 (a 16.8% increase) 1800 (46% increase) Sept.: 1.918 mil. people 1700 (a 19.0％ increase) 1600 Aug.: 2.049 mil. people 1500 （a 12.8% increase) 1400 July: 2.297 mil. people 1300 10 mil. visitors exceeded for the first time (29% increase) (a 19.7% increase) 1200 1100 June: 1.986 mil. people (a 23.9% increase) 1000 1974 900 Inauguration of “Visit May: 1.894 mil. people (a 15.3% increase) 800 Japan” Program 700 1341 April: 2.082mil. people 600 (a 18.0% increase) 500 861 1036 Mar.: 2.010 mil. people 835 835 836 (a 31.7% increase) 400 733 679 622 300 614 673 521 Feb.: 1.891 mil. people 200 (a 36.4% increase)

100 Jan.: 1.852 mil. people 0 (a 52.0% increase) 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Note: The figures for 2015 are final, those for Jan.-Oct, 2016 are provisional, and those for Nov.-Dec., 2016 are estimates. % changes are figures for 2016 over figures for the same month in 2015. Source: JNTO 1 Kansai District Transport Share of intl. visitors to Japan by country/region and Tourism Bureau

Germany 90 thou. 2003 2016 people Russia (1.8%) Australia 40 thou. Spain, 90 thou. people (0%) 170 thou.people France people Russia, 50 thou. people (0%) 90 thou. (3.3%) Australia, 380 thou. people (2%) (0.9%) Italy, 120 thou. people (0%) people (1.6%) Germany, 180 thou. people (1%) Other France, 250 thou. people (1%) U.K. 390 thou. 200 thou. people UK, 290 thou. people (1%) Other, 980 thou. people (4%) (7.5%) people S. Korea Canada, 270 thou. people (1%) (3.8%) 1.46 mill. India, 120 thou. people (1%) Canada people USA, 1.24 mil. people (5%) 130 thou. 3 major Vietnam, 230 thou. people (1%) China, 6.37 mil. (28.0%) Europe, 1.00 mil. people (4%) people European Philippines, 350 thou. people (1%) people 27%) (2.4%) countries 380 thou. Indonesia, 270 thou. people (1%) North America, 1.52 mil. people (6%) people Malaysia, 390 thou. people (2%) (7.3%) U.S.A. 2003 Total: Singapore, 310 thou. people (2%) 660 thou. North 2016 Total: America people 5.21 mil. people Thailand, 900 thou. people (4%) 780 thou. 24.04 mil. people Asia: 3.44 mill. people (66.1%) (12.6%) people Of which East Asia: 2.95 mill. people India (15.0%) 50 thou. people (56.6%) Of which South East Asia: 440 thou. (0.9%) people (8.5%) Taiwan Hong Kong, 1.84 mil. people (8%) Vietnam Hong 790 thou. Asia: 20.10 mil. people (83.7%) 20 thou. people Kong people Of which East Asia: 17.47 mil. people (72.7%) (0.3%) Of which South East Asia: 2.46 mil. people (10.2%) 260 thou. (15.1%) Philippines China Korea, 5.09 mil. people 140 thou. people 450 thou. people (21%) (2.6%) (5.0%) people Taiwan 4.17 mil. people (17%) Indonesia Singapore (8.6%) 60 thou. people 80 thou. people (1.2%) (1.5%) Malaysia Thailand 70 thou. people 80 thou. people Note 1: “Other” includes countries in Asia or in Europe whose names are not listed. (1.3%) (1.5%) Note 2: Adapted by the Kinki District Transport Bureau based on the material prepared by JNTO 2 Kansai District Transport Spending on travel by intl. visitors to Japan and Tourism Bureau ◆ Spending by overseas visitors in 2016 increased by 7.8% over the previous year, and set the new record of 3 trillion 747.6 billion yen. ◆ Overseas visitors spending per person decreased by 11.5% over the same period of the previous year and was 155,896 yen.

(100 mill. JPN) Trends of spending on travel (yen/person) 40,000 200,000 【Spending on travel in Japan (2015)】 37,476 176,167 180,000 35,000 《24.8 trillion yen》

151,174 160,000 30,000 34,771 155,896 136,693 Spending on intl. travel by Spending on travel by 133,426 130,819 140,000 129,763 Japanese (spend in Japan) intl. visitors to Japan 25,000 1 tril. yen (3.9%) 3.5 tril. yen (14.0%) 120,000

20,000 100,000 20,278 80,000 15,000

14,167 60,000 10,000 11,490 10,846 40,000 8,135 5,000 20,000 Spending on day trips by 0 0 Japanese Spending on overnight 2010 2011 2012 2013 2014 2015 2016 4.6 tril. yen (18.5%) domestic travel by Japanese Travel spendings (100 mil. yen）- Left 15.8 tril. yen (63.6%) (Preliminary results) Travel spending (yen)/person - Right

Note: Values in and before 2015 are final results. Because the values in 2016 are preliminary results, the final values may differ. Source: Consumption Trend Survey for Foreigners Visiting Japan, JTA 3 Kansai District Transport Numbers of intl. visitors to Japan arriving at Kansai Intl. Airport and Tourism Bureau Intl. visitors to Japan arriving at Kansai Intl. Airport 10 thou. people Trends of flights operated by Intl. LCCs 700 (services/week) 450 40.0% 609 34.5% 600 400 32.9% 35.0% 501 350 30.0% 23.6% 500 300 LCC flights as a share of all passenger flights 21.3% 25.0% 250 400 17.9% 20.0% 317 200 390 358 15.0% 300 150 232 7.3% 7.5% 10.0% 179 100 189 200 175 1.6% 4.1% 155 134 50 122 5.0% 10 24 42 47 100 0 0.0% 02801冬8 w. 0 2900冬9 w. 1 2010冬 w. 1 2011冬1 w. 1 20212冬 w. 120313冬 w. 1 20414冬 w. 1 2051冬5 w. 1 20616冬 w. 0 (Source: Kansai Intl. Airport, Co., Ltd.) Note: w.= winter 2010 2011 2012 2013 2014 2015 2016 FY 2016: Intl. visitors to Japan arriving at Kansai FY 2016:Intl.visitors entering Japan by airport Intl. Airport, by country of origin Australia New Chitose 4.9% UK, Germany, Other Other 7.3% 0.5% France 1.9% 6.7% Naha 5.8% China Haneda North America 25.7% Fukuoka 14.1% 0.7% 7.0% SE Asia 10.2% 2016:Intl. 2016: visitors’ Intl.arrivals airports of at Kansai Airport by Kansai arrival Narita nationality 26.2% 29.4% Korea 26.8% Taiwan Hong Kong 18.5% 9.0% Chubu 5.3% (Source: Statistics of Immigration Control, Ministry of Justice) 4 Kansai District Transport Trends of inbound visitors to the Kansai area and Tourism Bureau

【Japan】【Kansai】【Osaka】 Estimated 3000 (10 thou. people) 1,200 (10 thou. people) 1000 (10 thou. people) 939.3

1,022.3 900 2500 2403.9 1,000 800 2.9 times 3.8 times 4.7 times 716.5 1973.7 789.5 700 2000 800

600

1500 600 500 1341.3 478.8 400 374.2 1036.4 1000 400 835.8 345.1 300 260.1 272.5 200.6 200 500 200

100

0 0 0 2012 2013 2014 2015 2016 2012 2013 2014 2015 2016 2012 2013 2014 2015 2016

Source: Consumption Trend Survey for Foreigners Visiting Japan, JTA and The Number of Intentional Visitors, JNTO Intl. visitors to Kansai (estimates)= Visitors to Japan (Jan. - Dec.) / Share of visitors to Note: The figures for 2012 through 2015 are final, those for Jan.-Oct. 2016 are provisional, and those for Nov.-Dec. 2016 are estimates. Kansai over total visitors to Japan 5 Kansai District Transport Trends of visitor nights and Tourism Bureau

Domestic and intl. visitor nights Intl. visitor nights

1.3 times in 6 years 4.5 times in 6 years (10 thou. people) (10 thou. people) 9,000 2,000 1,745 8,000 7,547 7,483 1,800 7,047 1,592 6,819 1,600 7,000 6,267 5,850 1,400 6,000 1,200 1,085 5,000 1,000 4,000 793 800 3,000 606 600

2,000 391 400

1,000 200

0 0 2011年 2012年 2013年 2014年 2015年 2016年 2011年 2012年 2013年 2014年 2015年 2016年

Visitor nights for Kansai as a share of visitor nights for Japan Intl. visitor nights for Kansai as a share of intl. visitor (2016) nights for Japan (2016) ⇒ 15.1％ (14.0％ in 2011) ⇒ 24.6％ (21.2％ in 2011) Note: The figures for 2011 through 2016 are final, and those for 2016 are estimates. Source: The Number of Inbound and Outbound Travelers, JTA 6 Kansai District Transport Advantages of the Kansai area as a tourism destination and Tourism Bureau ○ Attractive tourism resources are concentrated in a 100-km radius from Osaka. ・5 of Japan’s 19 World Heritages are in the Kansai area. ・About 60% of Japan’s national treasures and 50% of its important cultural properties are in the Kansai area. ・Well-developed railways and other public transportation networks provide easy access between cities.

Cultural properties in Himeji Castle Kyoto, an old capital

Cultural properties in Nara, an old capital

Sacred sites and pilgrimage Buddhist monuments routes in the Kii Mountains in the Hōryū-ji Temple area

(Source: Documents prepared by the Kansai District Transport and Tourism Bureau) 7 Kansai District Transport Accesses to/form Kansai Intl. Airport and Tourism Bureau

Major rail networks linking Kansai Intl. Airport to major cities Outline of the Naniwasujisen Plan

Osaka Pref. Kyoto Pref.

Tokaido Branch Line JR underground railroad Nankai Kintetsu Hanshin Kitaumeda Osaka Keikyu (tentative name) Hankyu Osaka Subway (Midosuji Line) Naniwasuji Line

Sannomiya Osaka (Umeda) Nara Pref.

USJ JR Namba

Namba Nankai Namba

[Travel time bet. Osaka (Umeda) and Kansai Intl. Airport] Kansai Intl. Airport Upon completion of the Tokaido Branch Upon completion of Current Line underground the Naniwasuji Line installation 68 min. 51 min. 46 min. JR (no transfers) (no transfers) (no transfers) (Kanku rapid) (Haruka) (Haruka) 56 min. Nan (1 transfer) 47 min. － (no transfers) kai (Midosuji Line＋ (Rapid) Rapid) Wakayama Pref. Koyasan (Source; Kansai District Transport and Tourism Bureau) 8 Kansai District Transport Three airports in the Kansai area and Tourism Bureau

Locations and outlines of major Osaka Intl. Airport airports in Kansai Kyoto 1. Airport owner: New Kansai International Airport Co., Ltd. - Concessionaire: Kansan Airport, Co., Ltd. 2. History 1958: Runway A enters service. Himeji 1970: Runway B enters service. 1994: Intl. flight services terminated. 2016: Osaka and Kansai intl. airports enter service with Kobe Osaka operation under concessions 3. Facilities ・Area: 311.8 ha ・Runways: 1,828 m X 1 and 3,000 m X 1 Sakai ・Hours: 14 hours (7:00-21:00)

Kobe Airport Kansai Intl. Airport 1. Airport owner: 1. Airport owner: New Kansai International Airport Co., Ltd. The City of Kobe - Concessionaire: Kansan Airport Co., Ltd. 2. History 2. History 2006: Airport enters service. 1994: Runway A enters service. 3. Facilities 2007: Runway B enters service. ・Area: 156.5 ha 2012: Merging management of Osaka and Kansai intl. airports ・Runways: 2,500 m X 1 2012: A terminal for exclusive use by LCCs enters service. ・Hours: 15 hours (7:00-22:00) 3. Facilities ・Area: 1,067.7 ha ・Runways: 3,500 m X 1; 4,000 m X 1 (Source: Civil Aviation Bureau, Ministry of Land, Infrastructure ・Hours: 24 hours and Transport; West Japan Civil Aviation Bureau) 9 Kansai District Transport Diversified types of accommodations and Tourism Bureau

High-end, foreign-operated Japanese ryokans Temple lodgings Machiya (old townhouse) Western-style hotels accommodations

Four Seasons Hotel Kyoto (Kyoto) Nara Hotel (Nara) Murasakinoshionan (Kyoto) Ekoin Temple (Koya, Wakayama Pref.)

Funaya: traditional fishermen houses

St. Regis Hotel Osaka (Osaka) Nishimuraya Ryokan (Toyooka) Ineno Funaya (Yosano, Kyoto Pref.) Honmachijyuku (Hikone)

Guest houses Low-cost accommodations Capsule hotels Love hotels Private residence lodgings in Doyagai

Kyoto Guest Inn Nagaokakyo (Nagaokakyo) Business Hotel Raizan (Osaka) 10 Projects for improving tourism attractions: Kansai District Transport ① The “Legends of Beauty” Wide-area Tourism Promotion Route and Tourism Bureau Seven outstanding scenic sites: Amanohasidate, THE FLOWER OF JAPAN, KANSAI Hokuriku the Nightscapes of Osaka and Kobe, theTotttori Shinkansen Sand Dunes, the Maruto Tidal Whirlpools, the Finding the beauty of Japan: 5 UNESCO World Heritage Mikata Five Lakes, Hikone Castle, the San’in sites and 7 outstanding scenic sites Kaigan UNESCO Global Geopark

” San’in Kaigan UNESCO Global Geopark Wakasaji Area:

y Sakai Port Totttori Sand Dunes & sea, lakes and t San’in Kaigan UNESCO Global Geopark area Amanohashidate area history u Kohama City & Wakasa a Yonago Kitaro Airport Kyoto Maizuru Town area e Toyo’oka area Port

B Hikone Castle and castle town

“Kyoto by the sea” f

e area t o u

o R

s Cultural heritage area of the old Kyoto capital area Tokaido Shinkansen n o d i t Himeji area o n m o

e Himeji Castle Rokko, Arima & Kitano area r P

m Osaka Castle area s e i Cultural heritage area of the Nara r u

L old capital area o T “

a Kobe Port e Buddhism buildings in the Horyuji area r e a - e h d

i Mozu Furuichi Kofungun Ancient Tumulus Clusters

T W Asuka Fujiwara Palace Site area Kansai Intl, Airport Naruto Awaji Island area Koyasan area Major wide-area tourism routes Naruto Tokushima area

Center area for wide-area tourism promotion Japan (11 center areas) Kumano area Wide-area tourism promotion area

Sacred Sites and Pilgrimage Routes in the Kii Mountains Major gateway facilities Nanki Kumano Geopark area World Heritage

Promotion body: Union of Kansai Governments, Kansai Economic Federation, The Foundation for Kansai Region Promotion 11 Projects for improving tourism attractions: Kansai District Transport ② Improving railway service and Tourism Bureau □The Kansai One Pass, a pass covering different □Travel Service Center Osaka transport providers ～Omotenashi Station～・Test sales of the 3,000-yen pass started in April l2016, and 46,475 passes have sold. ●Site: JR Osaka Station ・It is a chargeable IC pass based on ICOCA of JR West Japan. ・It is used to pay for certain bus and rail service in Kansai. ●Services: tourist information, railway service information, (21 railway companies and 33 bus companies are partners.) foreign currency exchange, ticket sales, accommodation reservations, left luggage ●Hours: 7:00-23:00, year-round operation

Current card New card (Friday, March 24, Year-round sales of the pass start in April 17, 2017 (2,000 yen) ! 2017) Inauguration! □Special tickets for inbound tourists

□Aiming to reduce the inconvenience of transfers at stations ・ Hankyu There have been steep increases in overseas visitors to the Namba area, which has direct access to Kansai Intl. Airport. ・Tourists have trouble reaching the station to transfer to other rail lines, because the underground passageways are complicated.

JR West Japan Nankai . Kintetsu - The implementation of a field experiment using ICT (smartphones) - Analysis of issues related to reducing tourist inconveniences

Kansai Thru Pass Keihan Hanshin Osaka City Subway 12 Kansai District Transport Projects for improving tourism attractions: ③ Various taxi services and Tourism Bureau ○ Foreign-friendly Taxis (Kyoto) Taxi drivers and vehicles that can cater to the needs of foreign visitors are given special certificates. A taxi stop for foreign visitors has been set up at Kyoto Station. It is the first such stop in Japan.

April 1, 2017: Full-scale Credit cards accepted! operation starts. ◎“This taxi is convenient.”: 97.7% -- Questionnaire survey of foreigner visitors

●Drivers : They must be very hospitable. The Mayor of Kyoto certifies drivers who undergo ICOCA cards accepted! language and etiquette training and who meet other certain conditions. ●Vehicles : They must be able to accommodate large luggage and accept credit cards and transportation IC cards. ●App for calling a taxi : Access the Foreign Friendly Taxi app through the Japan Taxi app. Foreign-friendly Taxi app ○ International Visitors Taxi (Osaka) English-speaking drivers operate vehicles that are marked International Visitors Taxi. Taxi services that cater to inbound visitors are provided! ●Requirements for certification ・Training: foreign language training, a speaking test, completion of the hospitality Service training course ・OJT: training to foster a deep understanding of major tourist sites in Osaka Pref. started in ●Accredited drivers: 83 drivers at 26 companies,1group July 2015. Special drivers who excel in hospitality, foreign languages and knowleadge of tourist sites 13 Projects for improving tourism attractions: Kansai District Transport ④ Tourism promotion regarding cruise ships and passenger boats and Tourism Bureau Cruise ships Passenger boats

【Osaka Port】【Osaka】 River cruises The SuperStar Virgo, operated by Genting Hong Kong, will make Guided riverboat cruises to several tourist sites in Osaka 21 visits to Osaka (April - Nov. 2017) are popular among international visitors. Trends of port calls 60 53 Foreign companies 50 Japanese companies 40 28 30 47 21 20 13 22 10 18 11 6 6 0 2 3 220014 年 2 0 21051年5 2 0 21061年6 2 0 21071年7 (Planned) The SuperStar Virgo

【Kyoto Maizuru Port】【Kyoto】 Lake Biwa Sosui cruises The Costa Neo Romantica, operated by Costa Cruises, will make Inauguration of the Keage-to-Otsu route for spring test 32 tours of the Japan Sea coast (April - Oct. 2017) operation in April 2017. Trends of port calls 40 36 Foreign companies 30 Japanese companies

20 15 17 36

10 7 8 14 5 8 3 3 0 0 2200114 年 2 0 12501年5 2 0 21061年6 2 0 21071年7 (Planned) The Costa Neo Romantica 14 Projects for improving tourism attractions: Kansai District Transport ⑤ Restoration and active use of old private houses and Tourism Bureau

■Initiatives of NOTE Inc. ■Initiatives of Iori Produce Co., Ltd. ～Sasayama, Tanba; The Konnos’～～Tsuwano, The Kajiuras’ (Kyoto)～ The “national strategic special district” system has been used to improve the Sasayama Castle Town historical district. By restoring old private houses, Stays in Tsuwano as if you were living there: the attractive townscape of a castle town has been achieved. Such One of the accommodations during your trip is undertakings have contributed to the revivification of “marginal like your home. Relax and enjoy your stay with villages” (those in which at least 50% of the population is age 65 or close friends and other important people. older) and rural areas.

The revivification of Maruyama village in Sasayama City.

Sasayama Jokamachi Hotel Nipponia

15 Kansai District Transport Japan’s promotional logos and Tourism Bureau