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ENE9694_Trade_Ad_265x360mm v9.indd 1 26/04/2017 13:06 4 WELCOME Brandwave create new ‘Together, we are to this month's Sports Insight rowing’ identity for British Rowing British Rowing and sports of respondents were both proud to “Together, we are rowing”. work of the supporters such as marketing agency Brandwave be a British Rowing member and It represents an inclusive umpires at events, coaches respect created a new identity to satisfied or very satisfied with the approach to promoting the their athletes on their drive and support the organisation’s service they receive, it was clear membership to audiences that are commitment to training. Together, restructured membership from some of the comments that already invested in the sport, or each of these roles make the sport. programme. certain key roles in the sport didn’t discovering rowing for the first time. “It was important to move away British Rowing, the feel that the membership structure As well as the overall creative from the physical benefits and really governing body for the sport of was designed for them. To start development, they also worked tap into the emotive reason for being rowing, has introduced a new to address this, we’ve created on messaging, designed the new involved in rowing. “Togetherness” membership structure to make a framework with categories membership joining packs - was a core theme across all I hope everyone had a great it more relevant to the current of membership that are more including membership card - and Christmas and the New Year got membership types, from camaraderie membership and the wider reflective of the sport as a whole.” online communication assets; social between team mates to the social off to a good start. rowing community. “Our new Coach and Support media and email marketing. As part It's still dark out there but there benefits that come with rowing to Moving away from a more memberships were introduced to of the new membership framework, keep fit or volunteering at events. is a glimpse of days become longer traditional governing body recognise that incredibly important British Rowing has also launched a and lighter nights. Okay, maybe This led to the creation of a more membership scheme, current group of qualified coaches, umpires new online management system for meaningful message, something that reaching a bit at the moment. and prospective members can and volunteers that support our its members. But hopefully a lot of people connects the different member types now choose from new Race, Row, rowers, clubs and competitions, This will improve the experience of with British Rowing as a brand.” are coming out of their winter Coach or Support categories, and and we can now start to develop buying, changing or renewing British hibernation and beginning to take on an experience more closely aligned and deliver services, benefits and Rowing memberships, booking onto some new year sporting challenges. with their roles in the sport. content specifically for them, as well courses and events, checking ranking Editor: MARK HAYHURST New Year resolutions kicking in and Phil Hornsey, director as our wider group of members. points and accessing British Rowing Tel: 01206 508618 Email: [email protected] being stuck to hopefully. of membership and rowing “In 2019, we’ll be focusing on member benefits. And maybe that will translate community at British Rowing, reconnecting former rowers with It sits on the same platform as the Advertising Manager: through to sales across the board. said: “Over the last 18 months our new membership offer to help organisation’s new ClubHub Portal, ­KEITH MARSHALL In this issue Tony James talks to we conducted a consultation them to safeguard the future of giving rowers the ability to manage Tel: 01206 505947 Paralympic cycling gold medallist process, including our biggest their sport.” both their British Rowing and club Fax: 01206 500243. Lora Fachie about life in the ever survey of British Rowing British Rowing appointed membership through one system. Email: [email protected] saddle and learning from failure members at the end of 2017, Brandwave to develop a Natasha Clarke, account director Advertising Sales and proving that blindness isn't a with over 1,300 members taking new identity for the updated at Brandwave, said: “We knew this barrier to sporting glory. 21-23 Phoenix Court, Hawkins Rd, part. Although over 60 per cent membership programme, needed to be emotive and speak Colchester, Essex CO2 8JY Paul Sherratt, of Solutions for to everyone who associates with Sport, investigates the changing face the sport, whether they’re in the Group Advertising of Intersport and the impact their 2.0 middle of their training, coaching Manager: SAM REUBIN roll out could have on their business. at a local club, marshalling at a Also, globally-renowned Group Editor: rowing event or simply enjoying adventure mountain biker, EMILY SEDDON being out on the water and as part Tel: 01206 505983 showman and stuntman, Hans Rey, of a healthy lifestyle. talks to Angela Sara West about “We led a qualitative research Publisher: MATTHEW TUDOR his incredible exploits, what’s hot piece to really understand what it Art Director: LEE WHITEFORD in the world of mountain biking, is about rowing that people love. his forthcoming UK tour and The key insight we found from Advertisement Art challenging former US President this was that everyone within the Director: KEVIN DENNIS George W Bush to a bike race. rowing community has a role, Reproduction: I hope you enjoy reading the and each role is respected by the ACE PRE-PRESS. January issue. others. Racers appreciate the hard Tel: 01206 797541

Photography: CLIQQ PHOTOGRAPHY Ellesse signs British number one tennis star Johanna Konta www.cliqq.co.uk Ellesse, the Italian sports force to be reckoned with in the highlights while wearing ellesse. Twitter: @CliQQphoto apparel brand, has signed women's game. The agreement sees the brand Accounts: SUE CARR. British number one and 2017 Konta said: “I’m very excited to further invest in a sport with which Tel: 01206 505903 Wimbledon semi-finalist be joining the ellesse team ahead it has a great affinity, with the aim Published by Maze Media (2000) Johanna Konta ahead of the of what I hope is a big year for me. of bringing style back to the court. Limited, 21-23 Phoenix Court, 2019 season. Ellesse and tennis go hand-in-hand Simon Breckon, ellesse brand Hawkins Rd, Colchester, Essex The former world number four and their experience will allow me to director, said: “For ellesse, CO2 8JY sport has always been about a obtained her career high after go out and play with style. I’m really All contents © Maze Media (2000) a historic, record-breaking run looking forward to getting back out combination of flair and style and Limited. The views expressed in at the All England Club in 2017, on the court and showcasing their we’ve carried that sentiment with this magazine are not necessarily those of the publisher. Every effort with her quarter-final match unique style to the world.” us at all times. We believe that style is made to ensure the veracity and being the most viewed women's The 27-year-old is joining the always wins and want our athletes integrity of the companies, persons, products and services mentioned in Wimbledon match in UK ever. As likes of tennis legends, such as to be wearing sportswear and this publication and details given a double Grand Slam semifinalist Boris Becker, Chris Evert, Tommy apparel which not only perform are believed to be accurate at the (Wimbledon 2017 and Australian Haas, Pat Cash and Guillermo brilliantly, but also look good, time of going to press. However, no responsibility or liability whatsoever Open 2016) and a triple WTA Vilas, among others, who have so we’re excited to see Johanna can be accepted for any consequence Tour title winner, Johanna is a achieved some of their career wearing ellesse.” or repercussion of responding to any information or advice given or inferred. No part of this publication may be copied, broadcast, interpreted, or stored, in any form, for any purpose, without the written IN PARTNERSHIP WITH permission of the publisher.

The official publication of the Sporting Goods Industry Association Sports Insight has a current ABC certified circulation of 5,281 (audit period July 1, 2016 to June 30, 2017). The Audit Bureau of Circulations (ABC) is an independent audit watchdog that verifies magazines’ circulation figures, providing accurate and comparable data for advertisers. ABC Certification demonstrates a media owner’s integrity, in their willingness to be audited and to conform to industry standards. UK/ROW subscription: £25/£42.50 for one year (10 issues).

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FOOTBALL RUGBY Sports InsightNOVEMBER.pdf123/11/201810:35 SPORTS EQUIPMENT AND HIGH SPECIFICATION TEAMWEAR. CYCLING CLOTHING, MMA GEAR, FOOTWEAR, TECHNICAL MANUFACTURERS OFQUALITYPROTECTIVE SPORTSWEAR,

BASEBALL [email protected] TEL: 01942497707 MORE INFO? All the very latest in the NEWS sports industry... STRAVA UPLOAD Guinness announced as title sponsor RATE SURGES of rugby’s greatest championship Guinness is to become the new over the coming years on developing FIVE TIMES, title sponsor of the Six Nations, new and innovative ways to connect TOTAL with the Championship to be with our fans and consumers.” known as the Guinness Six John Kennedy, Diageo President UPLOADS Nations from 2019. for Europe, Turkey and India, said: The Six Nations is one of the “We are really looking forward SURPASS world’s best attended sports events to the start of the Guinness Six TWO BILLION and regularly attracts record TV and Nations in February 2019. Working online audiences in the UK, France, with the Six Nations, we want to Strava athletes shared more Ireland, Italy and all over the world. enhance both the Championship than one billion activities in The new partnership with and the fan experience whilst using the last 18 months, surpassing Rugby’s Greatest Championship the partnership to encourage the two billion total uploads. cements the Guinness brand’s adult fans watching, or attending, A bumper year of sport ahead In May of 2017, Strava position as one of the game’s the games to drink responsibly.” WITH the new year now in full swing, new research has celebrated its one billionth biggest supporters. Mark Sandys, Global Head of revealed that sports and exercise will be at the forefront of new activity upload eight years The new sponsorship is a Beer, Baileys and Smirnoff at Diageo, year resolutions for Brits. after the company’s 2009 six-year deal and considerably said: “This announcement affirms A survey of more than 7,600 UK adults published by Decathlon in the founding. Just 18 months strengthens Guinness’ our long-standing support for the Decathlon Activity Index 2019, shows that 49 per cent of us will have a later, Strava’s upload pace has commitment to rugby, adding to game of rugby and cements our fitness new year resolution on our list, from getting in shape or taking increased fivefold. The social an already extensive portfolio that position as one of the world’s biggest up a new sport. network for athletes now sees includes the Guinness PRO14, and rugby supporters. We truly believe In fact, this new year resolution will continue well into the year, with 20 activities uploaded every partnerships with the four Home in the power of sport to connect the majority keeping this up into July or even later on in 2019. second, and adds one million Unions and leading European clubs communities and we’ll be working Interestingly, of those who do have a new resolution focusing on new members every 30 days. Leinster and Munster. with the Six Nations to ensure that fitness, three of the top five reasons why are all down to mindfulness. This rapid growth is credited Guinness will work with Six fans’ experience of the Guinness Six More than half (51 per cent), cite they want to improve their to the impact of three groups on Nations to build on its incredible Nations is their best yet.” wellbeing, while 35 per cent want to be healthier. the platform: women, runners, brand heritage. In particular, the This was followed by more than one in three (34 per cent) who said and international athletes. Guinness team will seek to champion they want to be fitter in the new year. Since crossing the one billion both the player and fan experience A further one in four (25 per cent) report they would like to improve activity threshold, Strava has and will use its sponsorship to their mood and a similar number (21 per cent) said having a new year seen 33 per cent growth in encourage the millions of adult fans fitness resolution will help them to relax. activities uploaded by women, watching or attending the games to Izabella Angelova, sports manager at Decathlon, said: “The new year is 21 per cent growth in run drink responsibly. a great opportunity for us to increase our fitness levels, allowing us to form activity uploads, and 13 per Benjamin Morel, Six Nations healthier habits. We can see from this research how people are inspired to cent growth in uploads outside CEO, said: “We are absolutely be more active as they strive to start the new year on the right track. of the United States. delighted to enhance our long- “Everyone has different reasons for embarking on a fitness regime in Michael Horvath, Strava standing relationship with the new year – whether it’s simply to lose weight, get in shape or just to co-founder and interim CFO, Guinness and they will be a terrific do something for them. said: “We founded Strava in title sponsor for Rugby’s greatest “The research shows, however, that improving our mindfulness plays 2009 and invited our friends championship. Guinness are a big part in this and with the likes of Blue Monday on the horizon, this to join, hoping the word world leaders and our partnership is encouraging to see. If people are concerned about the cost of playing would spread. The evolution between two great iconic brands sport or exercising after the expense of Christmas, this doesn’t need to of this community has been will enable us to reach new be the case. It can be as simple as heading out for a walk or a run, which astonishing to watch. I’m audiences on a global scale. won’t break the bank but means people can still get involved in some deeply grateful that so many “We could not be more excited to form of fitness as one of their new year resolutions.” people from all over the world be working with the Guinness team choose to share their athletic Top ten sports women take Top ten sports men take journeys and strive together.” part in: part in: 1. Swimming – 53% 1. Fitness/Gym – 45% Elite Sport Expo announces 2. Fitness/Gym – 46% 2. Cycling – 43% 3. Cycling – 34% 3. Swimming – 43% Totum Sport as headline sponsor 4. Yoga/Pilates – 31% 4. Football – 40% Organisers of the Elite Sports effective solution for athletes to 5. Running – 29% 5. Running – 38% Expo, the UK’s leading event excel in their field. 6. Camping – 23% 6. Tennis – 29% for human performance, “Totum Sport is already being 7. Hiking/Trekking – 2% 7. Camping – 25% have announced a three-year used by a number of elite athletes 8. Tennis – 21% 8. Hiking/Trekking – 23% headline sponsor partnership across the globe – including 17 times 9. Football – 11% 9. Fishing – 17% with Totum Sport, the leading Grand Slam winner Rafael Nadal. 10. Cross Training – 10% 10. Cross Training – 16% brand in 100 per cent natural We hope that our presence within The Decathlon Activity Index tracks rates of participation in sport and sports performance, hydration the Elite Sports Expo will help better other physical activities across the year through a monthly, national survey. and recovery. inform and educate those on the Decathlon has 45 stores in the UK and sells a variety of sports The partnership between Totum benefits of a natural alternative to equipment, clothing and accessories perfect for those want to get active Sport and Elite Sports Expo is a hydration and recovery.” or excel their performance. natural fit with the common target Max Quittenton, Managing For more information, visit www.decathlon.co.uk audiences and fields of interest Director of Elite Sports Expo, within the sporting landscape. added: “2019 is an exciting year The Elite Sports Expo will for us, with our flagship expo use during the show, along with a take place at London’s ExCeL Elevate now being partnered with presentation on May 8 (10.50am) Exhibition Centre on May 8 and 9, both elite sports and recovery by the company’s Group Head of 2019, and will be attended by the professionals (COPA) in an events Nutrition, Marie Farag, and leading industry’s most influential leaders platform which is completely Sports Nutritionist, Dr Marc Bubbs. and decision makers. unique within the UK. Additional partners of Elite Sport John Kelleher, CEO of Totum “We are delighted to partner Expo include UK Sport, ISEH, Sport, said: “We have been looking with a brand which operates in English Institute of Sport, Scottish to identify with partners that such a similar field, encompassing Institute of Sport and UKSCA, align to our strategic aim, to help all of those areas.” providing their support for creating us continue the narrative of the Totum Sport will be exhibiting a world-class free-to-attend importance on hydration in elite during the Elite Sports Expo and exhibition for human performance sport, providing a 100 per cent will also provide and supply 'The within the UK. See elitesportsexpo. natural, sustainable and more Hydration Station' for visitors to com for further details.

@SportsInsightUK FOR FURTHER INFORMATION CONTACT [email protected] USA CRICKET SEEKS T20 Titleist to sponsor Sky PROFESSIONAL EMD UK appoints LEAGUE Sports golf’s coverage of PROPOSALS Nigel Wallace as Fresh off USA Cricket’s the PGA Tour and WGCs historic promotion to World Titleist will continue to build its long association with the world’s Cricket League Division two by best players through their sponsorship of Sky Sports Golf’s coverage the US Men’s National Team, chair of its board of the 2019 PGA Tour and World Golf Championships (WGCs). USA Cricket’s newly seated The sponsorship has started at the Sentry Tournament of Champions the organisation. I am passionate Board of Directors is excited to and runs for the full season to include coverage of The Players, the WGCs about EMD UK’s objectives to announce another significant and the FedEx Playoffs. Titleist will run a combination of 15-second and increase impact and recognition milestone with the release of five-second idents throughout the coverage, as well as digital display and for the hard-working instructors the United States Professional video pre-roll across skysports.com/golf. that play such a key role in the T20 League Request for In addition, Titleist will sponsor the Sky Sports Golf Podcast that has growth of our sector. Proposals (RFP). been joined previously by high-profile guests and Tour Professionals, and “There’s a lot to be done to take As USA Cricket seeks to will also be showcased in several features on the Sky Sports Golf website. the next steps in collaborating grow and develop the game of The announcement comes at an exciting time for the PGA Tour, with across the sector, giving group cricket in the United States, the FedEx Cup set to boast an even bigger purse in 2019, and many of the exercise a powerful voice and including by building new world’s best players committing to a full schedule. heightening everyone’s focus upon structures and pathways Michael Creighton, Titleist Brand Director, said: “Sponsoring coverage the quality of the experience. In for grassroots and domestic of the PGA Tour and the WGCs on Sky Sports Golf was a natural fit for the the end it is the ‘experience’ that cricket, the timing is perfect to Titleist brand and our passion for producing the best products in the game. will determine continued growth seek a partner that focuses on “Sky Sports continues to demonstrate its commitment to energising and in participation. supporting that development growing the appeal of the game and, with the PGA Tour continually going “We have thousands of by building a world-class US from strength to strength, there’s never been a better time for us to embark outstanding instructors and -based T20 professional league. on this next chapter and showcase our industry-leading product range.” that needs recognising and This league will ultimately The decision to sponsor Sky Sports’ coverage of the PGA Tour and mobilising as part of a bigger goal. serve as an anchor for USA WGCs comes following a year in which the Pro V1 franchise reached a EMD UK, the National I’m looking forward to helping Cricket's domestic programs milestone 3,000th win since its launch in 2000. Titleist golfers also amassed Governing Body for group drive that change.” and provide new exposure and an incredible 207 victories worldwide in 2018, six times more than its exercise, has appointed Ross Perriam, Chief Executive visibility for the sport with the nearest competitor brand, as well as an impressive 28 wins on the PGA Tour. fitness industry veteran of EMD UK, added: “Appointing American public. 2018 was also a year which saw Titleist dominate Major championships Nigel Wallace to the position someone with Nigel’s expertise Paraag Marathe, USA Cricket – all of the men’s and women’s Majors were won with a Titleist golf ball of Chair. as Chair of EMD UK is fantastic Board Chair, said: “This is as the brand continued to cement its status as the number one ball in golf. Nigel, who replaces the news for our organisation and an exciting time for cricket Nowhere was this dominance more evident than at the RSM Classic at outgoing Chair Innes Milne, the wider fitness sector. We in the United States with the Sea Island in November, where Titleist golf ball usage hit 83 per cent (129 will play a key role in driving have one of the most diverse and formation of our new Board in play), the highest count on the PGA Tour since 1996. EMD UK’s plans to increase skilled boards in the industry of Directors, USA Cricket’s Rachel Bristow, Director of Partnerships at Sky Media, said: “We are participation in group exercise and we’re delighted to welcome pending recognition as an ICC delighted that Titleist has signed up to sponsor coverage of the PGA Tour on by supporting the workforce Nigel to the team. He will play an approved National Federation, Sky Sports Golf across broadcast and digital platforms. It’s a natural fit between and raising educational and important role helping us to drive and the performance of our the two brands who both have a passionate and engaged fan following.” professional standards of recognition, not just for the work athletes on the field of play. the sector. that we do, but for group exercise “This RFP continues on the Nigel brings a wealth of instructors and brands working in positive momentum as we experience to the role, having the sector. seek to build a successful and previously served as Executive “We want to thank Innes for her sustainable league domestically. Director of the Fitness Industry contribution as Chair over the last Newly released global research Association (now ukactive). He decade, a time that has seen some shows more than 20 million is also currently a Non-Executive major landmarks for EMD UK.” cricket fans in the United States Director at BUCS, the governing According to Sport England’s and a well-run T20 professional body for university sport and sits most recent Active Lives survey, league is the platform needed to on the professional development group exercise attracts over 6.5 engage existing fans and grow board at CIMSPA. million weekly participants and is new ones to support the bullish Nigel, who also spent eight one of the few sports or activities vision this Board has for cricket years as a Director of Lifetime that is growing in popularity. For in the US." Training, said: “I’m excited to more information about EMD USA Project Manager Eric have been appointed as Chair of UK and the support it offers, visit Parthen added: “Over my last EMD UK at such a key time for www.emduk.org two plus years working with cricket in the United States, I’ve met several globally respected organizations and individuals who had an interest in launching MARU Swimwear join with a T20 professional cricket league here. Given the growth of T20 cricket worldwide and Sea Life Trust to tackle ocean plastic the potential marketability of MARU Swimwear have a taste of what’s to come from per cent of the profits from the this format in the US, now is a partnered with the Sea MARU moving forward, with each sales of the Black Pack to the Sea great time to seek competitive Life Trust, a global charity swimsuit being manufactured out of Life Trust, to allow them to fund proposals under the leadership dedicated to protecting the Econyl, a fibre made of 100 per cent projects right across the globe. of this new Board." world’s oceans and the marine regenerated nylon fibre from pre This is only the start of MARU’s While the RFP has some clear life that lives within them. and post-consumer waste, including commitment to using Ecotech minimum requirements, it was Plastic pollution is a global issue. ghost fishing nets, nylon scraps and fabric right across our entire intentionally structured for Every piece of plastic that has ever carpet fluff found in our oceans. range, with the goal to have all our interested parties to be creative been made still exists in some form, David Allen, CEO of MARU, said: swimsuits made from regenerated with their vision given the with eight million tonnes of plastic “We are all aware of the immense products by 2020.” unique opportunities afforded ending up in the ocean every year. amount of work needed to protect Andy Bool, Head of Sea Life Trust in the US market. If that wasn’t enough, much of the our oceans from the intense added: “We’re delighted that MARU ocean plastic that breaks down into pollution caused by plastic waste. I Swimwear are so generously smaller, microplastics, ends up in am delighted that MARU, alongside supporting the Sea Life Trust and our food chain. its partnership with Sea Life Trust, our work to reduce plastic in our The partnership will see MARU will join this battle on two fronts. oceans through the launch of their donate 100 per cent of profits from “Firstly, by manufacturing our new Black Pack collection. the sales of their new eco swimwear Black Pack range from Econyl, “It’s great to see practical range, Black Pack, to the Sea which ensures we adopt a closed solutions like this that are helping Life Trust to help fund the many loop approach by recovering waste to protect marine wildlife from projects and campaigns they run plastic and regenerating into the threat of marine litter and we globally to reduce ocean plastic. something new. applaud MARU’s commitment to The Black Pack range will be “Secondly, by donating 100 making a positive difference.”

@SportsInsightUK 9 Sports governing bodies commit to greater strategic alliance with leisure sector ukactive has urged the nation’s think about sports facilities and providing an easy one-stop shop. The discussion also drew on relationships. leading sports governing participation, with the power to Since Graves Health and Sports the lessons of Sport England’s Using £100m in funding, the pilots bodies to commit to a long- reimagine existing leisure centres Centre in Sheffield underwent a Local Delivery Pilots, which seek have targeted priority audiences and term strategic alliance with and be more creative in designing £16m transformation to become a to tackle inactivity by recognising their physical environment, covering the wider physical activity new ones. wellness hub, it has seen an 82 per unique needs of each community built and natural environments, as sector in order to improve “Together with Sport England, cent increase in visitors. – from structure to geography and well as transport links. participation rates. we want to work with NGBs, Five National Governing leisure centre operators, gyms and Bodies (NGBs) have partnered other community facilities to bring with ukactive to foster closer these sports and services to more relationships with its vast people in more locations. membership network of gyms, “We look forward to working leisure centres and physical with our ambitious new members activity providers. to draw on their expertise as Badminton England, British NGBs and help to facilitate new Gymnastics, British Weightlifting, partnerships for them across British Tennis and Swim England the sector.” have all joined as members of ukactive has more than 4,000 ukactive this year, demonstrating members, from gym and leisure a shift in the sport and physical centre operators to children’s activity sector landscape. activity providers, boutique gyms During a joint question and and equipment suppliers. answer session with Sport England Speaking alongside Sport at the Why Sports Conference in England Property Director Charles London, ukactive Public Affairs Johnston, Edwards also highlighted Director Huw Edwards called an investment proposal for physical for NGBs to make better use activity and sports facilities to be of existing facilities within the co-located under one roof with sector, as well as finding new other community services such as opportunities to collaborate. GP drop-in centres, libraries and Huw Edwards said: “National police services. Governing Bodies are beginning The “wellness hub” model, to see the powerful potential of which has been submitted to partnering with the wider physical government, would leverage £1bn activity sector in order to boost of capital investment to transform participation in their sports. ageing leisure facilities into state- “We stand at the start line of of-the-art wellness hubs designed a marathon to shift the way we to encourage people to be active by Zwift secures $120 million Series B investment Zwift, a multiplayer online from outside the USA. Eric Min, Co-founder & CEO of setting the stage for us to become people have created accounts on the training and racing platform “Research points to an audience of Zwift, said: “With this significant the first true esport of its kind.” Zwift platform to date, with greater for cyclists and runners, 40 million competitive and enthusiast investment, led by Highland Europe, Mark Cavendish, 2011 World expansion across markets to come. has secured $120 million cyclists, and many of those lie in the Zwift is now more than ready to Champion and 30-time Tour de Earlier this year, the business also in funding, reflecting its traditional cycling nations of Central propel the business forward by France stage winner, added: “Zwift introduced Zwift Run and Zwift commitment both to growing Europe, so in this market alone there providing innovative offerings that has transformed the way the RunPod, a Bluetooth-enabled its new running discipline and is huge growth potential.” are greater in breadth and depth for professional peloton trains. Before device that breathes life into any also to expanding into esports. Birgir Már Ragnarsson, Partner cyclists and runners alike. Zwift, there is no way I would have treadmill, at home or in the gym, Born out of the desire to create at Novator, a London-based “In 2018, more than one third of chosen to ride an indoor trainer. syncing seamlessly with Zwift and an indoor exercise option that was investment firm, added: “We are the Tour de France peloton were Now though, I genuinely enjoy transmitting data, relaying speed in effective, social and engaging, the delighted to be continuing the Zwifters. With that support already it - it appeals to the gamer in me. game. On the back of this raise, Zwift Zwift App enables users to ride or journey with Zwift. We firmly in place, we are in the unique Riders like myself are genuinely is now ready to further innovate the run with friends from all over the believe in the enormous potential position of being able to combine fitter now, thanks to Zwift.” indoor running experience. globe, complete structured workouts of Zwift and this is why we have affordable physical endeavour with Logging more than 410 million Paul Cocker, Co-founder of and participate in group events in chosen to invest further.” video gaming technology, ultimately virtual miles, more than one million True, said: “This investment allows several virtual environments. Zwift to present an even more The Series B round was led advanced offering to a growing by Highland Europe whose audience of cyclists and runners investments include eGym, Huel, in need of new ways to train and WeTransfer and Malwarebytes remain active indoors. As with the – with True, the retail, consumer wider retail industry, the fitness and leisure investment firm industry is evolving rapidly, and we behind the Ribble cycling brand; firmly believe that Zwift will be at Causeway Media, an investor in forefront of that evolution.” both traditional sports and esports; Wyc Grousbeck, Partner of as well as returning London-based Causeway Media and Owner of investor Novator participating. the Boston Celtics, said: “Zwift has Tony Zappala, Partner of already emerged as a leader in the Highland Europe, said: “Zwift is a cycling space on a global scale, and fantastically innovative company we’re excited to help accelerate the and they are certainly leading the company’s expansion plans. With way in the indoor training space. both technology and fitness in its It’s a highly scalable business and DNA, Causeway Media is an ideal we’ve been impressed with how partner for Zwift, as they enter they have already managed to their next stage of growth.” expand globally - already 70 per Zwift is available on PC, Mac, cent of current subscribers are Apple TV, iOS and Android.

www.sports-insight.co.uk WISHING FOR A GOOD BODY? WORK FOR IT! RUN. NEWS 11 ASICS launched limited KYMIRA CELEBRATES edition Nelson Mandela NEW centenary rugby jersey PARTNERSHIPS ASICS launched a limited- features the iconic words of Nelson WITH IASI AND edition rugby jersey to Mandela, “Sport has the power commemorate the centenary of to change the world”, made at the PINNACLE the late Nelson Mandela’s birth. Laureus Lifetime Achievement PERFORMANCE With only 500 available for Awards Ceremony in 2000 when rugby fans worldwide, the jersey referring to the Springboks RWC KYMIRA, the original was worn by the Springbok Sevens victory in 1995. On the reverse of producer of human-powered Team – ‘Blitzbokke’ – at the Cape the collar is the Nelson Mandela infrared textiles, has Town edition of the HSBC World Foundation logo. announced its four year Rugby Sevens Series on December To celebrate the shirt’s release partnership with the Irish 8-9 to honour South Africa’s and ASICS’ I MOVE ME campaign, Private Sport Shop implements Association of Snowsports revolutionary leader. ASICS launched a series of five Instructors (IASI) and Taking its green-and-gold inspired inspiring videos featuring South- succession plan Pinnacle Performance gym design from the intricately patterned African individuals and teams Following a reorganisation of the group's capital last summer, facility, strengthening shirts ‘Madiba’ was famous for showcasing how sport has changed Benoit Durand and Guillaume Bertel, founders of Private Sport its position as a leading wearing, the jersey graphic’s striking their lives. Among the stories are Shop, are implementing their succession plan. performance and recovery design also features the national ‘The Maties’ Wheelchair Rugby Yannick Leouffre and Olivier Cantet have joined the company as enhancing sportswear brand. flower of South Africa, the Protea, Team, former South African Managing Director (GM) and Chief Executive (CEO) respectively. The IASI, aims to educate and a web of the nation’s flags international rugby player Chester Benoit Durand said: “We are convinced that Bridgepoint acquiring and certify other snow sports surrounded by Springbok horns. Williams and players from the a majority stake is important to support the development of PSS, instructors by running courses The shirt’s inner-collar also Springbok Sevens Team. particularly in its international growth. We are progressively stepping across Ireland and throughout back from our positions, handing over the reins to a new duo. Europe. The partnership “Yannick and Olivier will be able to take on new challenges at PSS. will enable IASI, a members In a fast-growing e-commerce sector, Private Sport Shop will continue association of qualified ski to develop its unique position in Europe as a multi-specialist in instructors, to take advantage sport, relying on the mechanism of flash sales as well as a permanent of the KYMIRA Sport products catalogue. For our part, we will continue to be involved in the group's including its winter thermal strategy, notably through our involvement in the board of directors.” collection, as well as a large Olivier Cantet added: “Private Sport Shop has managed incredible discount for members. success in less than ten years. The work achieved by Benoit, Guillaume and all the teams is quite simply fantastic. The company has grown through Derek Tate, from IASI, their strong expertise, which has made the difference to sports enthusiasts. said: “It can get tough on “I am really impressed by the operational efficiency of each department, the slopes, so we need hard- which serves our customers and brands. An example is the detailed, working thermal kit to keep our technical nature of the thousands of product descriptions that are offered members and instructors warm each week in four languages, covering over 100 different sports. and KYMIRA Sport can do that.” “This success has also been possible through close partnerships built As well as growing its with the 1,500 brands who put their trust in our teams. And it's with presence in the world of these brands that the future of the sports industry will be written.” winter sports, KYMIRA will Yannick Leouffre said: “Private Sport Shop is a key player for sport also be working alongside in Europe with a real specialist knowledge, as much through the brands Southampton-based gym, represented as the services offered to our customers, such as assembling Pinnacle Performance. The bikes and mounting skis. sports facility offers those “Our culture is anchored in sport, the site is run by teams of interested in taking their enthusiasts, mostly experienced, and often high-level athletes. Private fitness to the next level, Sport Shop's success within the French Tech label is also remarkable, training advice, nutrition with a sustained growth that has exceeded €100 million and a record advice and personal training. profitability in just a few years. The next goal for PSS is to become the Pinnacle Performance European e-commerce leader for outdoor and performance sports.” members will also receive discount on its garments to aid their workouts and improve Marcus Albrecht spearheads Sportstyle at Intersport their recovery time. Andy McGhee, from Pinnacle Intersport are delighted with the We have taken an important step the Intersport team and external stretch to grow as a person as well Performance, added: “We immediate progress shown by with the successful hiring of Marcus parties. On top of that his passion as a manager. pride ourselves on all aspects their new global category director Albrecht as Global Sportstyle for lifestyle is a true asset.” “The culture within Intersport of health and fitness and know Sportstyle, Marcus Albrecht. Director, to ensure we meet the Albrecht said: “Many elements of also struck a chord with me, it that the recovery properties IIC Intersport are a dynamic consumer demands in this exciting this position appealed to me, it was is open minded with a personal of the KYMIRA kit will really and reactive company and quickly and rapidly evolving category.” a new challenge and an opportunity touch, something that is not a given benefit our customers after a recognised consumer demand The Sportstyle category has to shape Sportstyle within within companies of that size. good session at the gym.” and the need to adapt to a more potential to become the key driver Intersport. The role possessed a “Upon meeting Stephan, it was The partnerships come at contemporary approach to business. for the business. combination of familiar tasks and clear that we shared a similar an exciting time for KYMIRA, The team at Intersport Intersport acquired the services responsibilities with a healthy mindset and outlook on business.” which launched its new winter recognised the need to change from of Marcus Albrecht from Zalando. wear in October last year with the traditional product-focused Albrecht brings a wealth of strategy to a more consumer-led experience from the sporting goods adapted thermal wear for skiing. approach. This led to the complete industry. Beginning his career Tim Brownstone, CEO and transformation and outlook of within sales, he has held roles Founder of KYMIRA, said: Intersport which consequently gave including product management, “All of us at KYMIRA are very birth to “INTERSPORT 2.0”. This merchandising and sourcing. excited by the partnership new era for Intersport set forth the Rosmarie Burkhalter, Senior deals and hope that the ski re-evaluation and restructure of Director Human Resources instructors and gym members the categories and the management Intersport, said: “With his great can benefit from the garments team within them. The new experience within all aspects of we have to offer them. We structure paved the way for the new the sporting goods and wholesale want to work closely with IASI category “Sportstyle”. industries, combined with his and Pinnacle Performance Stephan Schwarz – GM Athletic strong, structured, strategic and moving forward and think this Categories, Intersport, said: friendly personality, Marcus was is a great opportunity to bring “Intersport are the multi-category a great candidate. After the first STEPHAN SCHWARTZ – GM ATHLETIC CATEGORIES, ROSMARIE our products to those who specialist who have the strategic meetings we were convinced that BURKHALTER – SENIOR DIRECTOR HUMAN RESOURCES, MARCUS will get the most out of the target to serve the everyday athlete. he will fit excellently, both with ALBRECHT – GLOBAL CATEGORY DIRECTOR SPORTSTYLE. technology.”

www.sports-insight.co.uk 12 ISPO BRANDNEW WINNERS ANNOUNCED

The expert jury for the ISPO Digital for start-ups in the field prices—would be a major step for protects against sunburn. A blend well as the surfer's preferences and Brandnew award has selected of digital services for the sports the industry.” of 80 percent polyester and 20 prevailing conditions. The decks the 2019 winners from more industry – from digital solutions The award validates the innovative percent Lycra with flat seams are available in different designs, than 400 submissions. for connecting fans and teams, content offered by ORIGINAL+, and a double lining ensures a colours and sizes. The most innovative products platforms for player analysis and which also won over the independent comfortable fit. with true market relevance are training optimization through to ISPO Award jury in 2018. Winner Hardware distinguished each year in the technologies that allow sport to be Winner Fitness Winter world’s largest competition for experienced in a whole new way. Winner Accessories YoRoller, Austria, 2017, SPLIT SKI, Poland, 2018, start-ups in the sports industry. The young companies from this Bluebird Mountain, Germany, www.tiroller.com Website coming soon This year, the concept from sports tech environment will be 2017, www.bluebirdmountain.de YoRoller is a portable fitness The SPLIT SKI is a real space saver. ORIGINAL+ for the mass custom at ISPO Munich in the new ISPO The PowderBee drone from station for equipment-supported A technically simple yet highly manufacturing of alpine skis came Digitize Area. The best concept will Bluebird Mountain shortens strength training indoors and functional connector linking the two out as the overall winner. The other be recognized by a jury of top-class searches for avalanche victims by outdoors with an adapter that elements makes the skis foldable and award winners offered remarkable digital experts in a live pitch. crucial seconds. Light (600g) and enables it to be easily mounted to thus the perfect travel companion products with personalised Here is an overview of the ISPO compact, it fits in any backpack and poles, handrails or trees. Based on by plane, train or bike. On the slopes, functions, new safety features and Brandnew winners who have assists in emergency situations by the flywheel energy concept, the the skis can be easily transported unconventional ideas. already been determined: searching for avalanche victims YoRoller works like a horizontal in a backpack for combined ski and Visitors can see the ISPO from the air. While the drone scans yo-yo that responds to the alpine tours, then unfolded for full Brandnew award winners and Overall Winner the avalanche surface, the search movement of the user and converts usability. The jury was particularly finalists from February 3-6, 2019, ORIGINAL+, Austria, 2016, party can coordinate the next steps the rotational energy accordingly. impressed with the new technical in the ISPO Brandnew Village at www.original.plus in the snow. If PowderBee detects The effects of training result purely connector attachment and the high ISPO Munich. ORIGINAL+ is a concept for the a signal, it transmits a visual and from the athlete’s energy that is quality of workmanship. David Badalec, responsible for mass custom manufacturing of acoustic notification and the used and converted – additional ISPO Brandnew, said: “We had alpine skis. A specially developed rescue can begin without delay. weight is not needed. Winner Wearables extremely good submissions this software works with artificial diPulse, Sweden, 2017, year.The decision ultimately came intelligence to interpret the Winner Apparel Winner Hardware www.dipulse.com down to small details in the design, biometric data of the athlete. Hero Water Wear, Australia, Summer diPulse integrates function or presentation. Along Personal information provided about 2018, www.herowaterwear.com INOBO, France, 2017, electrostimulation (EMS) in with a cohesive overall concept, their skiing style and preferred area Hero Water Wear combines a www.inobo-kiteboarding.com functional clothing to promote the marketability of the product is of use is then combined with these functional shirt suitable for water The modular kiteboard INOBO muscle training. Convenient, always a determining factor.” parameters and all of the collected sports with a lifesaving function. impressed the jury with a carbon-based control elements are The jury selected one Overall information is translated into a In an emergency, the integrated novel combination of a carbon attached to the clothing without Winner as well as one Winner tailor-made set of skis. carbon dioxide cartridge is exoskeleton and an additional wires or electrodes. They enable in each of the categories - Thorsten Schwabe, from INDIGO, activated via a ripcord, which then deck pad. The exoskeleton ensures targeted stimulation of particular Accessories, Apparel, Fitness, a long-time member of the ISPO inflates air chambers in the shirt’s that the high-performance board muscle areas in every training Hardware Summer, Hardware Brandnew jury, said: “The award chest and shoulder areas. It buoys remains stable. The expanded deck stage. In addition, an integrated Winter and Wearables. was given for mass custom the wearer and can thus save lives. module can be exchanged at the virtual trainer can access the data The process is somewhat manufacturing, which—when There are also other convincing surfing spot based on skill level— in real time and give the athlete different with ISPO Brandnew implemented at competitive features: The integrated SPF 50 from beginner to professional—as active feedback.

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14

Swim England and Everyone zynk to design new bouldering venue Active launch new three-year zynk Design has been commissioned by The Climbing partnership Hangar to design a new 10,500 sq ft climbing centre in Swansea A new partnership is turning the tide on inactivity by creating a Retail Enterprise Park. nation of swimmers. Central to the venue’s design Swim England and Everyone Active have kicked-off 2019 by is a 600m2 climbing surface area launching a new three-year partnership. It is the first time the two featuring innovative climbing organisations have formalised their collaboration, and will result in a holes that create a challenging more strategic approach to tackling inactivity and encouraging more experience for climbers of all people to engage in swimming. abilities. Complimenting the Over the next three years, the national leisure operator and national climbing wall is a relaxing cafe area governing body for swimming will focusing on a trio of key subjects in catering for the strong community order to make improvements across all areas of aquatic activity. aspect associated with the sport, They will work together to improve the health of the nation by and a retail area for merchandise. encouraging people of all ages to swim more, increasing the number Speaking about the new of young people learning to swim at Everyone Active centres and project, zynk Design’s managing supporting 500 additional swim teachers to gain qualifications. director, Stavros Theodoulou Jacqui Tillman, head of swimming at Everyone Active, said: “We are says, “Bouldering is increasing in delighted to have officially launched our partnership in this way. As the popularity throughout the UK so country’s national governing body for all things swim-related, Swim we are seeing a growing number of England brings an assurance of quality and the highest standards, venues being opened. something that we are continuously striving to provide to both our “The nature of the sport is members and colleagues. challenging and lends itself to a “Our objectives have long been aligned, but formalising our bright and invigorating interior key demographic of young of life and creates a community partnership and committing to three years of working together has that will motivate customers. professionals and students around a love of the sport. Our new enabled us to outline key objectives and take a forward-thinking Other key considerations on this between the ages of 18 and 38. venue will provide visitors with approach to improving swimming provision across the country. I am project include creating maximum Besides its recreational appeal, the climbing focused training facilities looking forward to putting our plans into action.” visibility for the climbing wall, centre will act as an educational and the latest climbing holds and Lesley Hill, head of strategic partnerships at Swim England, said: especially from spectator areas centre for young climbers wanting volumes on the market. We have “Everyone Active has been a key partner of Swim England for many years. such as the café, and a carefully to progress in the sport. asked zynk to design an interior “As one of the largest operators in the country with a proven record configured footprint that delivers a Ged Macdomhnaill, Managing that reflect all aspects of the sport.” of delivering high-quality Learn to Swim programmes and a range of maximum return on investment.” Director of The Climbing Hangar Work on the new Climbing activities for swimmers of all ages to enjoy, we are delighted to be working The new Swansea venue said: “Bouldering brings together Hangar centre is expected to be together to make a real impact and create a nation of swimmers.” will target bouldering’s like minded people from all walks completed by Spring 2019.

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16 Sports PR agency adds potential STRI Group appoints Gwynn Davies Gwynn Davies turfgrass agronomy at STRI. has been Gwynn said: “I am delighted Olympic sport to its portfolio appointed as to be back with the STRI team a turfgrass and I am looking forward to and György Gattyán, founder and Teqball, the world’s fastest the first time, all four UK nations consultant to being able to share my knowledge owner of Docler Holding, Teqball’s recognised sport combining were represented at the World the STRI Group, and experience, supporting the business strategist. football and table tennis, Cup and moves are now underway to support development of sports facilities Viktor Huszár, Teqball CEO has appointed multi-award to establish FITEQ (Fédération extensive business growth and across the UK. I always enjoyed and co-founder, said: “We see the winning independent sports Internationale de Teqball) service development in the UK the camaraderie of the team at UK as an important market for us communications firm Macesport federations in England, Scotland, and overseas markets. STRI and I am excited to join and one we believe will embrace as its retained PR agency. Wales and Northern Ireland to Gwynn is a well-known figure them as they enter a new phase of Teqball given the public’s love of Invented in Hungary just three spur uptake of the new sport. in the sports turf industry and growth and development in 2019.” football. Macesport executed an years ago, Teqball is already Ben Thompson. Macesport CEO, has accumulated a wealth of STRI Group director, Lee outstanding World Cup campaign being played in over 42 countries said: “It’s not often you get the specialist experience during his Penrose, said: “Gwynn is an for us and demonstrated their worldwide and has become a opportunity to help grow a sport 15-year career. Initially gaining outstanding sports facility ability to deliver the Teqball popular addition to the training from the very beginning and we’re a First-Class Honours degree in consultant who has expert message and drive mass awareness grounds of many Premier League privileged to be working with the Turfgrass Science and receiving technical knowledge. I have no around the sport. We’re confident football clubs including Manchester Teqball team to put down roots an R&A Scholarship. doubt that Gwynn will hit the that Macesport’s expertise United, Chelsea FC and Arsenal. here in the UK. Since then, Gwynn has held ground running and continue to will help us to achieve our goal Football superstars Neymar Jr. “Teqball has all the makings of several senior positions in deliver STRI consultancy services and we’re looking forward to and Lionel Messi were spotted a fantastic spectator sport, with golf course management and to the highest level as expected by continuing to work with them.” playing Teqball during their time players exhibiting incredible skill, consultancy, including a stint in our clients.” off over Christmas and Jesse agility and mental aptitude, but Macesport will deliver a PR and Lingard had a Teqball table at also a game that complements digital communications strategy the launch of his clothing brand existing sports like football, aimed at establishing Teqball within goal Huszár believes could become a impressive client portfolio which JLINGZ Be Yourself indicating the footvolley, futsal and even the UK, further legitimising Teqball reality by 2032. includes the NFL, William Hill, rapid rise of the sport. freestyle. We’re excited to see as a sport in its own right and Teqball became the world’s Kitman Labs, Air Race 1, Fuel Nottingham-based agency where we can take Teqball supporting the sales and marketing fastest recognised sport in August for Sport, Soccerex and formerly Macesport was initially brought using our experience, industry programme with content across 2018 when FITEQ was officially Vauxhall during its seven-year on board in October to raise connections and expertise across owned and earned channels. recognised by the Olympic lead sponsorship of the England, awareness of the sport within the PR, digital and events sectors.” With endorsement from ex- Committee of Asia. Upcoming Northern Ireland, Scotland and the UK, using the Second Teqball Teqball is the brainchild of professional footballers Robert Pires, events include international Wales national football associations. World Cup in Reims, France as the former professional footballer William Gallas, Simao Sabrosa and tournaments in Asia, Africa and Visit https://macesport.com/ or centrepiece. The media campaign Gábor Borsányi, who brought the Ronaldinho, Teqball is becoming a beach games in South America. for more information on Teqball go reached over one billion people idea to life with help from fellow co- widely recognised as both a football Officials hope it will also be to https://teqball.com/ worldwide, with 57 pieces of founders Viktor Huszár, a computer training aid and a competitive sport included in the 2022 Asian Games Watch highlights from coverage and 1.2 million views on scientist who designed the iconic in its own right with ambitions to one in Hangzhou, Zhejiang, China. Macesport’s 2nd Teqball World the World Cup highlights reel. For curved table the game is played on, day feature in the Olympic Games - a Teqball adds to Macesport’s Cup campaign here.

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Elevate19_SportsInsight_Ad_265x360mm.indd 1 10/01/2019 10:12 BRANDNATION APPOINTED BY SCIENCE IN SPORT Olympian Neal signs Brandnation has been up with FINIS appointed by leading sports nutrition brand, Science in FINIS has signed two-time internationally, since competing Sport, to activate an extensive Olympian Lia Neal. in her first Olympic Trials at age 13. ambassador program The New York native and Neal made history on the global following a competitive pitch. Stanford alum signed a long-term stage in 2012, becoming the first The agency will be deal with the leading swim brand woman of African American responsible for the that extends through the 2020 descent to become a two-time growth, management Olympic Games. Olympian and swim in an Olympic and amplification of its Neal said: “I am extremely final for Team USA. As a star ambassador programme excited for the opportunity to join sprinter at Stanford, Neal played in the UK as Science in the FINIS family. The future’s a vital role in setting multiple Sport makes a significant looking bright for FINIS. I could American records and winning commitment to influencer not be happier to be part of this national titles, finishing her career marketing in 2019. team on its upward trajectory as team captain of Stanford’s 2017 The agency has been through 2020 and beyond.” NCAA Championship team. very early on in the process.” San Diego, California. briefed to increase the John Mix, CEO and cofounder, Most recently, Neal emerged Neal is a major proponent for Mix said: “We’re just getting brand's digital footprint and said: “We are very proud to support from World Championships in improving education and access started. In launching the Rival 2.0, engage its active customer an athlete like Lia. She has the Hangzhou, China, with four medals, to swimming in the US and it was our explicit goal to make a base through the creation of character, work ethic and potential including a gold medal in the 4x100 internationally. In 2017 and 2018, suit that would impress the best authentic, quality content that we look for in every member alongside a fellow member of Team Neal led swim clinics around the athletes in the world. Lia joining that will ultimately drive of Team FINIS. Lia puts her whole FINIS, Olivia Smoliga. globe, including in the US, China, the team is just one of the many consumers to the brand heart into this sport and that’s what Keith Jizmejian, national Hong Kong, Mexico and Singapore. indicators that the Rival 2.0 is site and increase sales. we need in our athletes—they are sales manager, said: “I admire Further, she recently launched that suit. Brandnation will also be our closest partners in developing everything Lia represents as an Swim Brooklyn, an initiative to “Working with someone of Lia’s supporting the amplification the best products in the world.” athlete. She’s not only committed raise awareness about swimming caliber is an exciting step for our of Science in Sport's existing Neal started her impressive to improving her own performance, in her home community. team and we intend to maintain sponsorship deals including career at an early age. She has but also improving access to the Neal is currently training with every bit of this momentum going Chris Hoy, Adam Peaty and continually excelled, nationally and sport. Lia’s values stood out to us David Marsh and Team Elite in into 2020.” Mark Cavendish. The account will be headed up by the sport and lifestyle division’s account Ironman welcomes Santini director, Joe Murgatroyd and Karen Khachanov supported by the agency's as official cycling and social and influencer teams. Mary Killingworth, returns to HEAD triathlon apparel partner managing director at Brandnation said: “As such Ironman has entered a multi- riding conditions in mind – then a highly-regarded brand and year global partnership with engineered and manufactured to product in the sports sector, Santini, a worldwide leader in deliver the ultimate performance we’re extremely excited to technical apparel products. that World Champions and have picked up the Science As part of the agreement, committed age-group athletes in Sport brief. Santini will become the exclusive require and demand. “Brandnation has a cycling and triathlon apparel Monica Santini, CEO of reputation for delivering partner for all owned Ironman Santini Cycling Wear, said: communications that races across the world, with “We are particularly proud to influence and have an exciting creation of a co-branded, be collaborating with Ironman, plan of activity lined up that innovative, athlete-focused an iconic triathlon brand will help Science in Sport collection which will be available worldwide that has influenced blaze a trail in influencer for the 2019 race season. the multi-disciplinary sport over marketing within the sports Jennifer Mocerino, President of the last 40 years. Our unswerving sector. Through influencer Global Merchandise for Ironman, pursuit of product innovation marketing, content creation said: “The partnership with is a perfect fit with Ironman’s and sponsorship support, Santini reaffirms our commitment ‘push your limits’ philosophy and our plans aim to broaden the to helping athletes perform at their will see us produce co-designed brand's existing audience very best. Santini has a rich history and co-branded ultra-high whilst maintaining their in cycling and triathlon and we are performance technical clothing. performance credentials.” excited to bring our athletes new We are ready to develop ideas and Matt Cook, brand manager HEAD has signed a long-term agreement with the current ATP technical products and collections projects together, to write the at Science in Sport, said: Number 11 Karen Khachanov. that focus on fit, performance, future of triathlon.” “Brandnation clearly The 22-year old Russian was a member of Team HEAD until 2015. comfort and durability.” Santini apparel will make demonstrated real expertise Johan Eliasch, HEAD CEO and Chairman, said: “This is fantastic news. The apparel Santini produces its expo debut at Ironman 70.3 in the sport influencer At HEAD, our focus is and always will be on the high performance of our are developed from scratch by a Marbella on April 28, 2019, and landscape. We were really products. We collaborate very closely with players in order to bring the team of dedicated designers, who athletes will also be able to purchase impressed by the agency's best tennis gear to our consumers. all have a deep-rooted passion for product online through the Official creative ideas to help take our “Karen is one of the rising stars on the Tour and we are absolutely cycling, triathlon and running. Ironman Merchandise Store at existing ambassador program convinced that he has a great career ahead of him. We are very proud to Each piece in the collection is www.ironmanstore.com and at the to the next level. welcome him back into the family.” designed with specific user and Santini website, www.santinisms.it “We're looking forward to 2018 was a breakthrough year for Khachanov. In November he working closely with the conquered the ATP1000 throne at Paris-Bercy, edging past current ATP team to fuel even more number one and fellow HEAD player Novak Djokovic in the final. athletes in 2019” He also won the ATP-250 tournaments in Marseille and in his native Moscow earlier in the year. At 1,98m (6’6”), Khanchanov is one of the tallest players on Tour and his signature right-handed forehand is feared by the competition. Novak Djokovic said: “He can really hurt you. His serve is really, really strong and precise.” While undoubtedly a great addition to HEAD’s impressive squad of athlete talent, the brand focuses on more than simply the success of their players. Eliasch said: “Of course, we love it when our players win but we especially value the feedback they provide on our products and innovations. Our R&D team is in frequent contact with the players and they often meet to come up with the next big thing in Tennis. Karen is extremely thorough and smart, we expect a very productive collaboration.”

www.sports-insight.co.uk NEWS 19 Rhino signs up for Rugby League World Cup 2021 InspirationALL Programme Leah Davis to join The Rugby League World Cup Laureus as director 2021 has partnered with Rhino, one of the world’s leading rugby league equipment of marketing and manufacturers, to provide exclusive support for two of the tournament’s InspirationALL communications legacy initiatives. Leading sports marketing professional Leah Davis is to Rhino won a competitive tender join Laureus in January as director of marketing and to become the first partner of the communications, with a brief to increase global awareness and CreatedBy RLWC2021 Capital engagement with the organisation. Grants Programme, where they Leah joins Laureus from her role as Head of Marketing at the British will supply the provision of Olympic Association (BOA) where she was responsible for the overall CreatedBy RLWC 2021 branded Team GB Marketing strategy, with a focus on brand growth, CRM, kit and equipment for the small RHINO RUGBY LEAGUE DIRECTOR AND EX GB CAPTAIN, PAUL SCULTHORPE, MBE (LEFT) AND RLWC2021 AMBASSADOR AND ENGLAND WHEELCHAIR digital and social media. Appointed before London 2012, Leah was grants scheme. The CreatedBy PLAYER JAMES SIMPSON (RIGHT) ANNOUNCE THE NEW PARTNERSHIP custodian of the Team GB brand; developing and executing a strategy RLWC2021 Capital Grants which achieved 98 per cent brand awareness within the UK. Programme offers rugby league Development Programme (IDP), world’s biggest leagues, teams and In her new role at Laureus, Leah will oversee marketing and clubs and community groups the which includes the production and competitions. Our InspirationALL communications strategy for all elements of the organisation including opportunity to bid for funding delivery of a full InspirationALL programme is all about creating the World Sports Awards, Sport for Good and the World Sports to increase participation and playing kit that will be donated to a a lasting impact and delivering Academy. Leah joined the team on January 7, in time for Laureus engagement within their local local team in each of the locations high quality products to help World Sports Awards 2019, taking place in Monaco on February 18. communities. visited around the world over grassroots clubs and communities Leah Davis said: “Laureus is a globally-recognised organisation which The application process for the next three years ahead of the is absolutely integral to that.” uses the power of sport to improve the lives of young people around the interested grassroots clubs and tournament. The IDP will see the MD of Rhino Rugby League, Tony world. It’s an honour to join the team at an exciting stage in the journey communities is now open on legacy team travel across the globe Colquitt, added: “The tournament and I’m excited by the opportunities and challenges that lie ahead. I look www.RLWC2021.com/facilities to burgeoning rugby league nations in 2021 is already shaping up to be forward to working with the team to tell the inspirational stories of the with funding available for large to transfer knowledge and provide the biggest and best Rugby League Laureus movement in engaging and innovative ways on a global stage.” transformational projects and support to help grow the sport. The World Cup. The InspirationALL Jonathan Hill, CEO of Laureus World Sports Awards Limited, smaller-scale initiatives, including IDP has already held events in the program is a massive part of this said: “We’re delighted to have such an experienced and recognised the kit and equipment that will be Netherlands and Papua New Guinea. tournament’s reach and we hope to marketing executive joining the team at a truly exciting point in the supplied by Rhino via CreatedBy Chief executive of the see it having a lasting impact – we’re growth of our movement. Leah has extensive agency and in-house RLWC2021 funding. RLWC2021, Jon Dutton, said: incredibly proud to be part of that experience and her knowledge of the current sports marketing space In addition, the agreement “Rhino is a ubiquitously known drive to develop the sport and look will help us in our goal to take the Laureus story to new audiences will also see Rhino support brand in rugby league, offering forward to the journey in the next around the world.” the RLWC2021 International quality equipment and kits to the three years.”

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Onto the trails Upside Down Remodeez Outsmart Quick Setup Portable The Superior 4.0 takes an already lightweight, fast trail shoe and makes it even lighter. With Reversible Swimsuit Smell Rebounder The Challenge back reversible silhouette Quick and easy to setup with only 30 seconds the new Altra Quantic midsole, new MaxTrac Remodeez provides an odourless and non- features thin straps and a contemporary assembly time. The Precision quick setup sticky rubber on the outsole, rounded heel toxic solution to remove - not mask- everyday cutout, full front lining, and a medium height odours. While most products rely on harsh rebounder delivers quick training drills, and seamless upper it is made to fly down leg cut for maximum freedom of movement chemicals and fragrance to cover up smells, repetition, improves skills and techniques. the trail with ease and speed. Also features a and support where you need it most. arena’s remodeez neutralizes odour using activated Adjustable and lightweight, the net size is removable StoneGuard. most advanced and longest-lasting fabric, charcoal derived from coconut husks to 5ft by 3ft. In addition, a carry bag is included 100% Polyester MaxLife suits are designed to absorb odour at the source. remodeez is along with three sturdy ground anchors. deliver maximum comfort, range of motion hypoallergenic, and toxin free. Use them in Now in stock. and chlorine resistance. your shoes, gym bag, car or home. remodeez will outsmart smell wherever smell exists.

0161 366 5020 015396 22322 0115 938 6444 www.2pure.co.uk/our-brands/ [email protected] [email protected] [email protected] remodeez/ www.altrafootwear.co.uk www.solosports.co.uk www.reydonsports.com

Comfyballs Cotton We Who Run Reusch Prisma Mac In A Sac Edition Saucony presents We Who Run. A proud, Blur the lines between style and packable Boxers crazy, competitive, inclusive and sometimes- Pro R3 performance with the new MIAS Edition. The cotton boxer is the perfect daily boxer. rogue-but-always-up-for-it community who The Prisma Pro R3 features the newly Waterproof, breathable (7,000mm / Made of delicious, soft combed cotton which believes we are all born to run. #WeWhoRun developed R3 – Mega Solid palm specially 7,000gsm) and loaded with YKK water provides maximum quality. The result of developed for artificial and hard surfaces. repellent zips, fully taped seams and this is a fabric that is extremely soft, while In a striking new black/red colourway, the concealed hood the Edition offers weather increasing its durability. Pro version also includes an additional protection and lightweight packability. For you, this means that you will be Duraguard patch. Other gloves in the range Offered to retail with attractive mark-ups and comfortable throughout the whole day! also offer the R3 palm giving the perfect POS display stand. Become a stockist today. combination of durability and grip. Style meets packable performance.

015396 22322 0800 2061491 0161 439 4383 028 9079 0588 [email protected] [email protected] [email protected] [email protected] www.comfyballs.co.uk www.saucony.co.uk www.reusch.com www.macinasac.com

@SportsInsightUK 21 sports insight selects Fitbit Charge 3 Advanced health and fitness tracker with a large touchscreen and backlit display that automatically adjusts to lighting conditions, it’s easier to see stats, notifications or the time in sunlight or at night. Smart, Sharp Touchscreen. www.fitbit.com

Athletic Sport Tape Gola Active Upping the Tempo NANEX shoe Athletic Sports zinc oxide tape in 12 colours For a run in parks, on pavements or Vortex Pro meandering paths the new Tempo (2 pack) protection with great packaging. Its latex free, comes in Run relentlessly with the Gola Active The latest development in sports shoe is a great choice for your first 5k or for the 13.7m lengths which is approx 30 per cent Vortex Pro. This running trainer features protection. Uniquely NANEX protects all hard miles training longer distances. longer than other brands. This product rrps a breathable and lightweight open weave types of sports footwear against rain and The minimal level cushioning, soft at £3.99 which offers great margins and hexagon mesh upper. The rubber print stains for between three and six months polyester and durable heel and toe are key exceptional value to the retailer and provides targeted support and no sew and works on all types of footwear upper features of this new style for 2019. end consumer. comfort, Vortex Pro has been designed with materials. NANEX is completely transparent Technical and affordable. a high density open cell in-sock for added and so can even be sprayed on bright white rebound and shock absorption. shoes without any risk of darkening or unwanted residue.

07970 766816 01706 212512 0161 366 5020 01702 530656 [email protected] [email protected] [email protected] [email protected] www.d3tape.com www.gola.co.uk www.hillysocks.com www.charlesbirch.com

KT Tape Pro Wide Vulkan Supports Winmau Vengeance Training T-shirt - The well-established Vulkan range of Vengeance darts introduce Winmau’s Black neoprene supports help prevent and speed up first V-tech Control three-dimensional Black Edition 10 KT Tape Pro Wide Black is engineered 100 This Compressport limited edition of black recovery from various injuries and conditions technology, the smartest and most per cent synthetic in convenient pre-cut Training T-shirts will be effective during with a unique Aerotherm technology, helping biomechanically precise darts ever made. strips. It's two times wider than normal your workouts. Its ultra-lightness, the users to keep doing what they love. V-Tech Control features seven-degree, KT Tape Pro for lower back and other large hydrophobic micro-fibres it is made in, and power accumulator opposition force design muscle groups. It is water resistant and has its perfect body alignment make it a perfect dynamics, for maximum grip torque. four-seven days of wear. ally during training sessions.

07984 327 832 01656 767042 www.2pure.co.uk/our-brands/ www.2pure.co.uk/our-brands/ [email protected] [email protected] kt-tape/ compressport/ vulkansupports.com www.winmau.com

www.sports-insight.co.uk 22

sportsThe place to source all yourhub products and services

: www.sports-insight.co.uk Sports Insight @SportsInsightUK @SportsInsightHub

Represent New 401 Event! New On FlipBelt Zipper something different The 401 Challenge launch another epic The FlipBelt Zipper enhances the security weekend of running for supporters and fans Cloudventure of the classic FlipBelt by featuring an extra Blaze Wear's superb range of Heated For trail runners on a mission. Lightweight. of The 401 Foundation! Portishead, August secure zipper pocket in the fitness belt you Clothing and Sports Heat Therapy products Fast. Missiongrip rubber grip studs that 24-25, 2019, an amazing chance to run a already love to use. FlipBelt Zipper is also deliver heat where and when it's needed. The provide extreme grip on slippery surfaces, marathon over the course of the weekend! wider to accommodate passports while Sports Heat Therapy range offers targeted, as well as great cushioning that absorbs Ideal for every training plan! travelling and extra large phones, such as the deep penetrating, soothing heat that eases the shock of flying downhill fast. The On iPhone 6 Plus and Samsung Note 5. pain and provides relief for conditions Cloudventure. ranging from sports injuries to muscle The FlipBelt is easy to use, comfortable and strain. All stock is available in the UK. carries everything you might need while 'Feel the Heat' travelling or exercising.

0845 475 7510 07392978408 [email protected] www.2pure.co.uk/our-brands/ [email protected] [email protected] on-running.com flipbelt/ www.blazewear.com www.the401challenge.co.uk

Be Unstoppable Gel Max Terraventure 2 Odlo Performance Runners are emerging from winter training. A UK best seller from the world’s number one Combining the lightness of a running shoe mouthguard brand. Stock up on a range of Warm Big races are on the horizon. Spring and with the rugged durability of a trail shoe, Built with seamless bodymapping, this colours and flavours. Available for adults and summer are where PBs are set, and are a the Terraventure 2 features a two-density performance baselayer offers perfect juniors. Trust in the best for your store and peak time for running. The new Marathon injected EVA midsole on a rugged Vibram thermoregulation and excellent freedom of maximise your sales. Contact them collection of seamless tees and twin shorts outsole. Deeper, more generously spaced movement for optimal climate control with an today to set up an account and order with lots of pockets help keep you going. And lugs improve underfoot traction in mud and unrestricted feel. Effect by Odlo permanent your stock for 2019! going. And going. Kit for the long run. slush and a flexible forefoot rock plate adds anti-odour treatment keeps you feeling fresh protection against rocks and roots. and adds durability to your garment. Organic Bodymapping complements your shape while streamlining your layers.

0161 366 5020 01582 670100 07581 741799 www.2pure.co.uk/our-brands/ [email protected] [email protected] topo-athletic/ [email protected] www.ronhill.com www.shockdoctor.co.uk Odlo.com

@SportsInsightUK 23 sports insight selects Weather Jacket The Weather Jacket: the perfect companion when your run gets wild. This ultralight women's running jacket protects you in all weather. This jacket offers ultralight protection whatever the weather. www.on-running.com

AfterShokz Trekz Foot Glide Anti Elite Ultra Light No RockTape Air blister balm Show Tab Kinesiology Tape AfterShokz are the only official headphones Protect your feet and toes against rubbing Feetures' most technically advanced sock. RockTape is a premium kinesiology tape that chosen by England Athletics. Nothing in/on/ that causes blisters, chafing, raw skin and Designed around their patented Targeted features a tighter weave, greater elasticity over your ears. Their open ear design makes hot spots. The advanced formula is a dry, Compression for superior comfort and and stronger adhesive than other kinesiology it safer for running, cycling and driving. invisible, non-greasy barrier. Stay active, support plus Ultra Light cushioning that takes tapes. RockTape is 5cm x 5m and comes in Trekz Air are about 3cm smaller than Trekz pain free. The Original Anti Blister Stick. up minimal room inside the shoe.Patented a large variety of colours and patterns. Titanium. Bone conduction technology Sock-Lock Technology to provide targeted As used by Gloucester Rugby and Brighton delivers music through your cheekbones and compression where it’s needed most. and Hove Albion FC. your ears remain completely open to hear • Anatomical design enhances fit, delivering ambient sounds. maximum comfort and protection by eliminating blisters. 01606 558428 01206 615464 www.2pure.co.uk/our-brands/ [email protected] www.bodyglide.com [email protected] feetures/ www.pinpointce.co.uk www.rocktape.co.uk

Show support for ATAK Zoo Sport Never tie your shoes Liverpool Grip Socks Primal range again Show your support in the race to become The simple concept which is revolutionising The new Zoo Sport Primal range, in navy and In the early days, Lock Laces found their 2018-2019 Premier League Champions, the sporting world, ATAK grip socks feature black, features a stylish range of polos, tees, home on the shoes of triathletes looking to TFS has a huge range of over 300 Liverpool a grid of grippy material which is designed to hoodies, shorts and track pants. Featuring shave seconds off their transition times and FC products from Homeware to Jewellery keep the foot locked firmly in place to avoid dry fit breathable-fabric with a unique runners frustrated by interruptions caused by including this stylish Executive Travel Mug. slipping and sliding when making quick and gel silicon logo. untied laces. The patented double-eyelet lock sudden movements which also helps to device makes it easy to make adjustments and reduce blistering. holds your laces in place.

01969 625300 (+353) 93 22400 0113 253 0491 www.2pure.co.uk/our-brands/ [email protected] [email protected] www.zoo-sport.co.uk lock-laces/ www.footballsouvenirs.net www.Atak.ie [email protected]

www.sports-insight.co.uk 24 FITNESS

Five things to know when opening a fitness studio Using its latest research and insight, coupled with advice from its studio owners the experts at MINDBODY have shared five tips to consider when opening a new studio

ecent data sourced by Creative Director at MINDBODY research into your trainers and The price is right can sync up Heart Rate monitors business management studio, Ten Health & Fitness, teachers to ensure they are a MINDBODY’s 2018 Insight to get results in real time on a group software provider, explains why the launch of Ten perfect fit for your target audience. Report showed a positive leader board to track performance, RMINDBODY, has shown continued Clinical (which bridges the gap Naturally, what makes a ‘perfect’ and with results emailed to them correlation between the most growth of the fitness and wellness between the fitness and medical instructor will differ depending popular MINDBODY studios and immediately after class, they industry in the UK. Moreover, community) has been instrumental on your offering. However, introductory offers, proving these can access all their information, revenue among gyms has increased to the studio’s growth: “Ten has according to MINDBODY insight, offers can really have an impact. learn from it and aim to improve by 5.5 per cent since 2013 and by always been more than just another Yogis preferred a teacher with Insight from the report also on results next time they visit two per cent for Yoga and Pilates boutique fitness provider - with patience, HIIT fans want a trainer showed that price is a driving your studio. studios, according to recent reports our ability to offer an end-to-end that pushes them, while women force for customer loyalty, MINDBODY research also found from IBIS World. solution, helping people from consider a friendly personality to so when you consider prices that locations with online bookings The data highlights that rehabilitation to full-function be the most important trait in a for your classes, think about enabled saw higher customer competition is at an all time high, as fitness, we were already well on personal trainer or instructor. rewarding return customers. For numbers than those without, consumers become more demanding the way to achieving this. Ten When it comes to the trainers example, MINDBODY customer, showing how an online booking and open to switching between Clinical takes us one step further and coaches themselves, Brendan XtendBarre, offers ten per cent system or accessible website is a studios, classes and gyms with within that strategy. It also means Chaplin, founder of Strength and off retail when joining as a new key factor in attracting customers. ease. This competitive landscape, we can reach a new and growing Success Business Coaching, said: member, and it’s not uncommon combined with the influx of large population for whom exercise isn’t “Knowledge of their client’s goals, for studios to offer better value Spread the word global brands opening UK locations just a lifestyle choice, it’s a genuine desires, fears and beliefs are key to customers when purchasing a Another key piece of data from and the continued expansion of need. The response has been when it comes to getting long term ‘package’, or even offering ‘buddy MINDBODY Insight Report was ‘boutique’ operators, means that amazing so far.” transformational results. credits’ to encourage return visits that word of mouth continues to opening a new studio can feel like a “Taking the time to really get to with a friend. be the best performing marketing daunting challenge. Your people are key know your ideal customer really channel, with over half (58 per MINDBODY’s latest consumer does pay dividends down the line. Get tech-savvy cent) of people saying this is how Know your niche research looked into the Very often as trainers we try to Research conducted by they find a new studio; online It might sound fairly obvious but importance of fitness instructors instil in people what has worked MINDBODY, showed that 15 searches and advertising (22 defining the niche for your new and personal trainers when it for us rather than what is truly best per cent of people think using per cent and 19 per cent) are studio is key when starting out. comes to driving repeat visits and for them. We are teaching them to technology as part of their fitness increasingly important; showing MINDBODY discovered in its recent customer loyalty. The data showed read from our map of how things routine helps improve motivation that these platforms are vital in Insight Report that consumers that one in five (20%) consider a should be. The art of effective and keep goals on track, meaning building awareness for your studio. are unique and a one-size-fits-all good PT or instructor the most coaching is to learn to see the world technology can be a great way to These platforms aren’t just great approach doesn’t work within important factor when choosing a through their eyes. Only then can add value to your service and for attracting potential customers, the fitness and wellness industry. studio. So, once you’ve nailed your we make real progress and build a keep clients engaged. With but are also important in engaging What your studio offers will be (and niche, make sure to do thorough sustainable business.” FitMetrix by MINDBODY, clients existing customers with inspiring should be) very different to the next, content and, if nothing else, to meet the increasingly individual reminding them that you are open! needs of the consumer. The art of effective coaching is to learn to see the world Consider introducing elements through“ their eyes. Only then can we make real progress and For more information about of ‘added value’ throughout the MINDBODY business software studio, to give you a unique edge build a sustainable business. Brendan Chaplin, founder of solutions, please visit: https:// on competitors. Justin Rogers, Strength and Success” Business Coaching uk.mindbodyonline.com/business

@SportsInsightUK cycling hub : www.sports-insight.co.uk Sports Insight @Cyclinginsightuk @SportsInsightHub The place to source all your products and services

Bar Fly 4 MTB Feedback Sports Cycle E-Bike Hydraulic Brake The Bar Fly 4 MTB is a mountain bike inspired mount Based on the succesful M2 brake Clarks' E-bike made specifically for MTB, CX and riders looking for Storage hydraulic brake is a sensor control design. Designed The Feedback Sports RAKK Storage and Display stand a ‘top of the stem’ mounting solution. Modular system for use on 45km/hr E-bikes, it consists of a two-piece is simplicity itself to use. Just roll the bike wheel into mounts the following computers and accessories cast calliper allowing internal maintenance, the brake the slot - and thats it! The spring loaded swing arm – Garmin, Polar, Wahoo, Mio, Magellan, Cateye, is specifically designed for use with E-bikes and has holds the top of the wheel to balance the bike. Works Powertap, Bryton. GoPro and most lights. Compatible an automatic motor shut off when the brake lever is with road bikes, BMX bikes, cross bikes, mountain with 31.8mm and 35.0mm handlebars. Only one applied resulting in safe braking. bikes, tandems and most others. Metal clips allow accessory can be mounted at a time, top of mount only. multiple RAKK units to be held parallel, or joined to www.2pure.co.uk/our-brands/clarks/ www.barflybike.com create a curved display. The arm can be locked down to make extra RAKK units easy to store or transport. www.2pure.co.uk/our-brands/feedback-sports/

Ibis Cycles Lock-On MOAB Grip Unior quality hand tools Ibis was founded in 1981 by Scot `Chuck Ibis’ Nicol. Utah's Delicate Arch printed pattern pays homage to the Unior hand tools are manufactured on the latest After a change of hands and some time off, Scot state's mountain biking trails while providing excellent computer-controlled machines for thermal, mechanic returned to Ibis in 2003 with a new crew consisting of traction. Lizard Skins Lock-On Grips include the grips, and surface processing of materials and protection Hans Heim (industry veteran of Specialized, Bontrager clamps, screws and plugs. Length: 130 mm; Weight (with of the products. The advantage of modern technology & Santa Cruz), Tom Morgan (Giant, Answer & Titec) plugs): 114 grams; Diameter: Small (30.5 mm). solutions increases the flexibility of production and Roxy Lo (industrial designer). They have since processes. The ability to adjust is a quality that makes gone on to create some of the most cutting edge carbon www.2pure.co.uk/our-brands/lizard-skins/ Unior an excellent partner. fibre bicycle frames in the world. www.2pure.co.uk/our-brands/unior/ www.2pure.co.uk/our-brands/ibis-cycles/

www.sports-insight.co.uk@SportsInsightUK 3634

EMERALD Endura announces partnership EXPOSITIONS with British Army Cycling Team CANCELS Endura has entered an exciting with Endura. Army Cycling covers INTERBIKE 2019 partnership with the British all seven cycling disciplines and Army Cycling Union. moving to Endura means that all Interbike owner, Emerald The Scottish brand will design of our race teams can be clothed by Expositions, has announced and manufacture kit in its one manufacturer. that the Interbike trade Livingston headquarters for all of “Why Endura? We are the show will not take place in Army Cycling’s tribes of riders. British Army, we are as passionate September 2019 in Reno as Army Cycling’s One Army One about our cycling clothing as we are previously scheduled. Team motto aligns consistently about riding our bikes, so to have Instead, the company with the All Tribes One Clan theme “Handmade in Scotland”, on our kit will research alternative that underlines Endura's long- means a lot to us. The purpose of plans for 2020 and beyond, standing commitment to all kinds Army Cycling is “Inspiring Soldiers including the opportunity of bike riders. to Cycle” and I believe that Endura to launch events featuring Army Cycling are active in all will help us to achieve it. So thank bicycling and bike-related cycling disciplines from road you Endura and I very much hope components within or racing to BMX and all points in this is the beginning of a long and alongside its various between. With over 1,000 members productive partnership.” successful, multi-sport trade in the Army Cycling Union, their David McKenzie, Emergency show franchises. racers compete in events at home Services Manager, Endura, Darrell Denny, Executive and abroad and count several added: “I’m delighted that Army Vice President of Emerald national champions in their midst. Cycling have chosen Endura to Expositions’ Sports Group, Colonel Stuart Williams, be their official kit supplier. said: “While there were chairman of Army Cycling, said: The passion that Colonel distinct advantages to “In this the 100th Anniversary of Williams, Captain Simon Hale Reno and Tahoe as venues the Army Sport Control Board it and Sergeant Major Alan Ridler for Interbike and the Free is fitting that Army Cycling, the have to inspire solders to cycle is Ride Festival, respectively, fastest growing sport in the Army, very clear, they want the best to overall travel time and announces a new joint venture have the best.” cost proved challenging for attendees and exhibitors. “Further, the past four years have been difficult for Lyon Equipment to distribute the US bicycle market. The substantial increase in tariffs Salsa Cycles and Teravail Tyres on bike related imports Cumbria-based Lyon to trail and with some exciting during 2018, and announced Equipment has announced developments in the pipeline will for 2019, is compounding an exclusive UK and ROI soon be a tyre brand that is on a lot these challenges. distribution deal with Salsa of people’s radar. “As a result, we are Cycles and Teravail Tyres. “Both brands complement our rethinking how to best serve The distribution agreement existing cycle portfolio of Ortlieb the cycling industry and follows significant investment waterproof luggage, Bombtrack will conduct a review of the from Lyon Equipment into its cycle bikes, Tubus expedition-grade possible timing, locations, division and comes after a visit to racks, Julbo eyewear and HydraPak and formats with dealers, QBP, the parent company of Salsa hydration systems, as well as our brands, distributors, reps, and Teravail, at its home base in extensive outdoor portfolio.” designers, and media over Minneapolis. Alex Zidarevich, International the coming months. Our goal McLaren to become joint Jonathan Capper, Lyon Business Development Manager is to develop and deliver Equipment Managing Director, said at QBP, added: “We are extremely thoughtful solutions which venture partner in Bahrain “Our vision at Lyon is to provide pleased to be working with Lyon provide strong returns on equipment and expertise to allow Equipment in the UK. It was investment for all industry Merida Pro Cycling Team people to venture further. As a clear from our first meeting that participants.” result, our cycle division has carved throughout their business they As a result of the decision, McLaren Group is to become a 50 per cent joint venture partner out its place in the market as a one- have a genuine passion for Justin Gottlieb, show in Team Bahrain Merida, the UCI WorldTour team with a long- stop shop for adventure cycling. enabling adventures. director, Andria Klinger, term vision to participate at the top level of the sport. “Salsa is well known for its “From a commercial point sales director, Andy The partnership is rooted in three key areas: technical collaboration; adventure-orientated portfolio of of view, both QBP and Lyon are Buckner, art director, and human high-performance; and marketing and commercial services; bikes, parts and accessories. With clearly aligned with regards to Jack Morrisey, marketing delivered through McLaren Applied Technologies and the group’s the growth in gravel, bikepacking corporate social responsibility and director, left the company on marketing specialism. and self-supported endurance business ethos.” December 31, 2018. McLaren Applied Technologies has a proven track record of events they have led the way for Lyon will be making its Denny said: “Justin, unlocking and delivering extraordinary human performance in sport many years in the adventure cycling debut at the COREbike show later Andria, Andy, and Jack have and cycling. In recent years teams at McLaren Applied Technologies scene through constant innovation. this month, where prospective dedicated themselves to the successfully collaborated with Californian bicycle manufacturer “Teravail is a relatively new, dealers can find out more about cycling space and worked long Specialized, on the design and creation of the legendary Specialized forward-thinking tyre brand from both brands and the rest of and hard. We will miss them S-Works+ McLaren Venge racing bike. the US with products that are Lyon’s portfolio. greatly and wish them the best Ahead of the 2012 London Olympic Games the company collaborated developed with a specific terrain or Details of the ranges can be in their future endeavours.” with Team GB’s cycling, rowing, sailing and canoeing teams who reaped event in mind. Their range covers found at www.salsacycles.com and the rewards from performance management systems designed by a broad spectrum from gravel www.teravail.com McLaren Applied Technologies. Team Bahrain Merida comes into the partnership from a position of strength and this venture represents a natural part of the team’s growth. The combination of the team’s upward trajectory, and McLaren technology, human performance and marketing expertise, will underpin the joint ambition to build an internationally recognised pro-cycling brand through a long-term partnership aim to be the best in professional cycling. John Allert, Chief Marketing Officer, McLaren, said: “Racing, technology and human performance are at the heart of everything we do at McLaren. Cycling is something we have been involved with in the past and have been looking at entering for some time. “It is a completely natural fit for our skills and our ambitions and a perfect partnership with Team Bahrain Merida who have the right vision and approach for the future. We will be working tirelessly in the months ahead as we know the world of professional cycling is home to some of the best athletes and competitive teams in the world of sport.”

@SportsInsightUK INTERVIEW 27

FINDING THE FLOW… NO WAY, HANS REY! Globally-renowned adventure mountain biker, showman and stuntman, Hans Rey, talks to Angela Sara West about his incredible exploits, what’s hot in the world of mountain biking, his forthcoming UK tour and challenging former US President George W Bush to a bike race

rom cool glaciers to hot lava have graced the covers of around early, too, causing him to catch the pioneering moves and techniques. Games. “Trials riding was only in fields, having risked life and 400 magazines worldwide. The mountain biking bug, albeit a little “I’ve always liked that mountain the very first Extreme Games (now limb during his celebrated more extreme the stunts the better reluctantly, at a very young age. biking is an individual sport, with X Games). Leading up to the Games, Fcycling adventures in extreme for this fearless biker. There have “When I was very little, my sisters numerous ways to enjoy it and ESPN had chosen me as one of the climes and on diverse terrains, such been bunny hops across cars on a pursued me, maybe with a little experience it. With my Trials riding few athletes who would get pushed as vanquishing five volcanos in five freeway, impressive bike flips into push, to ride my tricycle down a set background, I’ve always liked and and featured leading up to the days and performing on famous swimming pools, biking bungy of five stairs… That didn’t end well!” embraced technical terrain and competition. That helped to get my landmarks like the Statue of Liberty, jumps and wild bike rides on ropes Undeterred, he went on to rule sections that others wouldn’t ride.” name on the map, especially since Hans Rey is considered the world down a 14-story skyscraper in the mountain bike world… Many pro In 1996, he performed at the they had a major strike in baseball leader in extreme mountain biking. New Zealand, not forgetting his riders inspired Hans when he was Olympics’ closing ceremony. “It was and hockey and the network didn’t Known for his rad rides, he’s legendary bike dance on a Hawaiian growing up. “I was mostly inspired a great feeling to perform on such know what to put on TV other than scaled the slopes of monumental volcano, surrounded by hot lava! by moto cycle riders and racers, like a prestigious stage in front of the repeating our stuff!” mountains, steered through the Exciting escapades have seen him some of the great legends of Trials whole world, ringing in a new area How did it feel to take the crown deadliest of deserts, pedalled conquer extreme conditions and riding, such as Bernie Schreiber and of sports. I was part of an Extreme as a world champion and to have victoriously over volcanoes and elements in over 70 countries, Martin Lampkin, as well as BMX Sports act/show, choreographed been inducted in the Mountain wheeled his way through waterfalls, achieving a number of ‘firsts’, such racers from America, like Andy by well-known producer, Kenny Bike Hall of Fame? “A lot of things all on his beloved GT bikes. Former as making the first bike descent of Paterson or Bob Haro.” He was Ortega, and many legends of would just happen back in the day Trials Riding World Champion, Mount Kenya, along the way. also influenced by athletes from actions sports, like Tony Hawk, the anticipation or hype wasn’t as pioneer of Freeride and Mountain various other sports. “I would try Mat Hoffman and Dave Mirra, to big, and there was less pressure Bike Hall of Famer, Hans Rey, has Intrepid inspiration to learn from their actions, success name just a few. Our show was and expectation from sponsors, travelled the globe extensively, An adventurous child, German- and failures and apply the lessons to symbolise the changing of the the media and the audience. riding over and through areas born Hans grew up practising sports learned to my own sport.” guards from traditional sports.” Winning some of these titles were previously considered ‘unrideable’. from the minute he could walk. “My Among his abundant awards big milestones, but I was always Making a name for himself with whole family was very active. We World champ & Olympic and accolades were many Trials looking for new challenges and a number of ‘out there’ publicity used to hike, ski, go on bike tours performances medals, clinched when the X Games eventually found them outside stunts, Hans and his trusty bikes etc.,” he tells me. The stunts started Hans became famous for his were known as the ESPN Extreme of competing, not just pushing

www.sports-insight.co.uk 28

the limits of extreme riding or destination boasting numerous we couldn’t pass up the opportunity, never been done before, like riding Urban Adventures adventures, but also by reaching challenges, it comprises jagged nor let down the people of the on glaciers, volcanos, waterfalls etc.” Rey recently kicked off his ‘Urban new levels off the bike and pushing peaks and clima-zones with Mount Kenya Trust, who organised No wonder his nickname is ‘No Adventure’ series with a five-day my sport or my career into areas diverse flora and fauna, from the this event to raise funds for Mount Way Rey’! When was it coined? ride across Los Angeles. “In the past where nobody had gone before - and open savanna to rainforests and Kenya National Park.” “When I first came to America, decade, I’ve been more in search of not just geographically. However, equatorial glaciers. “We’d never Out of all of his amazing biking people called me ‘Rey’ because they the ultimate flow… the best trails… the appreciation of some of my ridden above 15,000ft, but both adventures and achievements, couldn’t pronounce my first name and some of them are actually achievements sometimes didn’t handled the terrain and altitude which have been the most ‘Hansjörg’. They’d never seen a rider purpose built. Lately, it’s been come until years later.” well. We encountered rain, snow momentous and memorable. “At with such Trials biking skills (Trials ‘Urban Adventures’ that make my Having won numerous bike Trials and a thunderstorm.” this stage, I have to say it was two was a European sport, unlike BMX heartrate go up. I have singled out riding championships, including Countless other hazards years ago, climbing and riding down or MTB), and would often say ‘No a dozen big and interesting cities taking the title of German, Swiss and required really upping their both Mount Kenya and Kilimanjaro way… that’s impossible!’ They soon which are surrounded by beautiful USA National Champion, NORBA technical riding game. “We were back-to-back with Danny started calling me ‘No Way Rey’… nature. TransAngeles was my first World Champion, Winner of the warned of elephants, buffalos, MacAskill. That was a hard trip.” and it stuck!” one - a five-day traverse of the city UCI World Champion and Bike lions, contaminated water and Which other places have been Does he have a mantra? “Be good of Los Angeles and its surroundings Trial Union Vice World Champion, malaria-ridden mosquitos. Within particular highlights and which to others and chances are your faith with all its contrasts, culture and Rey retired from competitive sports hours of my arrival, I was charged discoveries have also seen him won’t come short, and that one can history. Next up was TransNapoli, in 1997 to explore the world on his at by an elephant with her new- ‘stoked’? “I’ve always liked to only make a first impression once.” in Naples, Italy, just a few months amazing mountain bike adventures, born baby!” Having escaped the ride to ancient sites… places like Which have been among the ago. And now, I’m eyeing other adding endless impressive elephants, culture vulture Hans Machu Picchu or the Pyramids. most hair-raising experiences for places like Hong Kong.” escapades to his repertoire. was happy to make some tribal Anything new excites me; new trails, hardy Hans? “When going head- Oh the ultimate flow… that much friends en route. “I got to meet and destinations, cultures, food, people. to-head with Mother Nature, sought-after trail nirvana... that Retirement adventures hang out with some of the Samburu On many of my adventure trips, I’ve she is unpredictable and always feeling all mountain bikers seek and - mission ‘possible’ Warriors, who still live in the bush been search of something mystical stronger… like riding in a hot lava know it when they’ve found it. When As the only permanent member of in their traditional ways.” Their or historical. Some missions were field, across glaciers or in places one obstacle melds perfectly into the ‘Hans Rey Adventure Team’, exhilarating adventure also took pretty far out, but there was often with extreme weather conditions. another, you’re suddenly in cycling a quest to explore the world using them along the site of a recent more to it; even if we often didn’t Riding along Ireland’s Cliffs of heaven. But where can we can find it? his mountain biking talents in airplane crash. “There were parts hit the jackpot, we would still shed Moher, along a tiny edge as narrow “The way we ride, where we ride and search of something historical or and pieces scattered all over the some light on some interesting as five inches on top of a 600ft cliff, what we ride has improved so much mysterious, Hans’ thrilling trips are mountain side – it was quite eerie.” stuff, often long before those things raised a few hairs!” since the beginning. Biking is at a frequently filmed for TV, capturing Not one, but two missions were became known in the mainstream. the cultural, scenic and spiritual actually accomplished during this It could be as simple as following the aspects of the exotic locations he feat. “Our real mission was the first footsteps of Moses or ‘Che’ Guevara encounters along the way. descent, but I also accomplished across some mountain range, or From following in the footsteps my secondary mission to find the in search of that ancient elephant of Moses across the Sinai Desert, to remains of ‘Icy Mike’, the elephant skeleton on Mount Kenya.” discovering the ‘alien’ dwarf Dropa bones and skull discovered years tribe in China, he has also traversed ago in a remote valley on Mount Risky rides & ‘dope’ Peru’s Inca Trail, ridden the Roop Kenya at an astounding altitude discoveries – handling Kund trek in the Indian Himalayas of over 15,000 ft. I took a DNA the pressure and even uncovered Pyramid sample of this mysterious find. Truly testing the limits during mysteries in Cairo. We crossed the equator from an inspiring lifetime of discovery Significant triumphs include the Southern Hemisphere to the and adventures, it’s his desire to being the first (alongside Canadian Northern Hemisphere right before accomplish the “impossible” that freeriding legend and pioneer, the Sirimon Park Gate. This was an motivates him to attempt such epic Richie Schley) to traverse, summit unforgettable adventure and, to end and highly-precarious challenges and also make the first bike descent it, jubilant and ripe, we were on the and to push both his mental and of Mount Kenya - Africa’s second- guest list to race in the annual ‘10 to physical boundaries. “I like to highest mountain at 16,300ft/5,000 4’ (50km) race the next day. It was conquer things that used to be metres. A world-class trekking the last thing we wanted to do, but considered ‘unrideable’ or have

@SportsInsightUK INTERVIEW 29 great point and some destinations Schley and Darren Berrecloth, have really embraced this trend, like plus representatives from long- Livigno in the Italian Alps with its time sponsors GT Bicycles (a Carosello 3000 Mountain Park. “ partnership which began back in 1987, making it one of the Rad rides on the first longest-standing sponsorship ever Flow Country relationships in the entire cycling, trail… Putting Livigno action sports and outdoor industry) on the biking map and Crankbrothers. Alongside Hans has been working as a sipping on cocktails, there’s bidding consultant and spokesperson for on silent auction items ranging the Italian commune of Livigno, from brand-new mountain bikes helping to put this part of Lombardy to tickets to the premières of in the spotlight of the international Hollywood movies! mountain bike scene. In fact, he loves Livigno so much, he proposed Monkeying around - to his wife there! small & silver screen “I’ve been riding at, and working appearances with, Livigno and Carosello 3000 for Talking of movies, Hans has starred around 14 years. It has an incredible in big-screen productions including infrastructure for all sorts of biking.” Tread: The Movie, and made guest Hans has raised the resort’s profile appearances and carried out stunt exponentially after implementing the work on the TV series Pacific ‘Flow Country Trail’ concept there. Blue. He’s also worked as a stunt “Ten years ago, I coined the phrase coordinator and rider on Willy ‘Flow Country’ for flowy trails that Bogner’s White Magic films, and are never steep, never extreme and Fire, Ice and Dynamite, the huge never dangerous. A concept of fun, action/sports comedy starring family-friendly trails.” Roger Moore. The legendary trials He reckons this style of trail is and adventure rider was also one of it during my films, competitions, have to all be responsible and not my entire riding career with lots of set to become a new micro trend the first to produce action videos of Trials shows and adventures. On love them to death.” insights, info and stories, as well in the world of mountain biking, his Trials biking and extreme biking that bike, I used to turn heads when Apart from the obvious fitness as the ‘why, how, and what it’s all appealing to a large number of skills, too, including his own VHS doing front wheelies on the Statue benefits, the sport can also aid about’ for me.” riders, regardless of skill level and series from 1992-96. of Liberty, where I used to stand on general wellbeing. What are the mountain bike type. “Over the Hans has been biking with many my back wheel, hopping the bike advantages of the social side of Pushing the blood- years, we have built a huge network luminaries of the mountain biking with one arm raised to the sky!” mountain biking etc.? “It’s great on pumping limits & of trails, which are not just for fraternity, making edits showcasing so many levels, I have learned so time out experienced riders; we now see more his and their talents along the way. Evolving hot wheels much from riding bikes, pushing What does he miss most about his and more female bikers, families and “I always enjoyed riding and filming With so much new equipment, my limits, travelling and meeting competing days? “I have mainly kids. I visit Livigno several times a with Greg Herbold, one of the early such as technical developments people, along with staying fit and great memories… there are hardly year. The first time I went was on a biking legends. I’ve always admired with GPS tracking apps, Strava, enjoying nature.” any photos or film of any of that.” family hiking vacation, when I was John Tomac, too. Nowadays, it’s advanced clothing etc. entering the And what sets him apart from his just eight years-old!” great to ride with riders from the new market lately, what’s currently hot Riding Life – carrying competitors? “I think I realised generations and to witness first-hand in the world of mountain biking? on the UK tour early on what I wanted and that it Riding their skills and see where they have “E-bikes. Personally, I like pedal- Rey gives talks and motivational would be down to me to reach those recommendations taken the sport, be it Nino Schurter, assist e-bikes and have been riding keynote speeches at events and, goals. I also realised that I needed Where does he recommend for Martin Maes or Darren Berrecloth, them for a year, but they will not following his hugely-successful to be more than a skilled rider and biking here in Britain? “I really like to mention just a few”. Hans says no- replace my regular push bikes. November 2017 UK theatre tour, great athlete if I wanted to make some of the Welsh bike parks and one has stood out more, though, than E-bikes will be part of the next steps the first by a professional mountain a living and stay around for more trail centres and I sometimes ride Mr Jiggs. “The chimp that starred in in evolution. Like them or not, they biker, will be back on the saddle in than a few seasons. It was up to me in the Peak District and Cannock my video Monkey See, Monkey Do!” are fun and open many new doors.“ Blighty this January and February to keep the fire burning... I will talk Chase in Staffordshire. The How else has the world of 2019, on an extension of the about this on my forthcoming tour.” concept of riding and trail centres Pedalling with pop stars mountain biking changed over the same tour - a must for all cycling Cycling aside, how does Hans was actually pioneered in the UK, & pioneering Presidents years and what does the future aficionados. “I had real fun doing keep fit and healthy and on top of especially in Wales!” Hans has pedalled alongside hold for the sport? “The evolution the first part of the tour. It’s cool to his game? “It’s all about the right How about biking in his countless celebrities… “I’ve met a of mountain biking has been meet people from so many different balance between working out, living hometown, Laguna Beach in few and have ridden with others, incredible on every level in the generations. Most seem to get a healthy and happy lifestyle and California? “Laguna is a beautiful including Tim Commerford (Rage last three decades. From the bike inspiration from the talk and I love embracing new trends,” he explains. town with some great riding… not Against the Machine) and Taylor technology and materials, to the hearing their stories, too.” As an adrenaline junkie, does he exactly the most beginner-friendly Hawkins (Foo Fighters), along places we ride and how we ride. Ready to ride some rad new enjoy any other extreme sports? riding, with steep hills, up or down.” with some basketball legends. I The past was more dictated by trails? Taking in 14 new venues, “Only to a degree. I like off-road Still on his bucket list? “There are once challenged mountain bike technology, while the immediate Rey’s Riding Life tour will continue motos, like Trials and Enduro, and numerous big cities that I want to fan, President George W Bush, to a future will be more dictated by to take audiences on an inspiring I like the crossover into many other explore on my Urban Adventures… bike race and chased him through where we ride and how we ride. journey through his fascinating 30- sports, but not as much as I enjoy Other than that, I still need to ride in a conference room, both of us on The quality of the trails and riding year career and will also highlight pushing the extreme limits.” places like Alaska and Madagascar.“ bikes! He was one of the early experience will become most some of the best trails and cycling When it’s time to put on the pioneers of the e-bike movement, important.” destinations worldwide. From brakes, where does Hans head for Wheels 4 Life - 22 years ago, long before the bike his early riding days in Germany some revitalising R&R? “I just changing the world, one industry realised their potential.” Discovering the great and the mountain bike boom in relax at home and in our garden.” bike at a time Along with footage of the cycling outdoors in our droves America, to his extreme biking It’s not long, however, before he’s Hans has also been busy putting President rising to that challenge, Hans is hopping happy to see the feats and adventures, the rapturing hungry for the next adrenaline- the wheels in motion in the Third Hans posts all sorts of inspiring sharp increase in the number two-hour talk will also offer fuelled adventure. “I’m always World. Founded by Hans and edits on his YouTube channel. “I’ve of riders embracing the great Hans’ vision on the future of the eyeing other places… and at the his wife, Carmen, in 2005, the been posting lots of content lately, outdoors and enjoying mountain sport, along with what keeps him moment, my eyes are set on non-profit charity ‘Wheels 4 Life’ old and new. I have a huge library biking. “Finally! I was wondering motivated. “It takes you through Hong Kong!” donates bikes to Third World of VHS tapes that I’m currently what took everybody that long to countries. “We give bicycles to converting. There’s a lot of cool, and discover the outdoors.” Hans Rey’s second leg of his acclaimed UK tour, Riding Life, kicks off in people in need of transportation in almost forgotten, footage.” He warns, however, that there is Derby in January 2019. developing countries. We all work He loves showing off his a downside to the sport’s recent rise For further details, see: www.speakersfromtheedge.com/theatre-tours/ voluntarily and the charity has very special cycling mementoes and in popularity. “It’s definitely a two- hans-rey-riding-life few overheads. To date, we have memorabilia, too. “I also show edged sword… As somebody who donated over 12,000 bikes in 32 things about my personal life on makes a living from this industry, Hans rides for GT Bicycles and is also sponsored by Adidas Terrex, iXS different countries.” there. People are very keen to see I’m pleased that so many people Sports, CLIF Bar, Stan's NoTubes, Fox, Vittoria, Deuter, Crank Brothers Hans holds an annual fundraiser the bike treasures I’ve hoarded in are being active and riding bikes. and Shimano. He is also an honorary board member and long-time for his Wheels 4 Life foundation in my garages!” This cycling YouTube But, from a more personal point supporter of the International Mountain Bike Association (IMBA). his adopted hometown of Laguna sensation’s favourite ever bike? of view, I miss the days when we Beach. Guests at the glitzy event “The bike that’s most associated had the hills to ourselves. Luckily, Wheels for Life: www.wheels4life.org include mountain bike industry with me must be the GT Zaskar. those more remote places can still Carosello 3000: www.carosello3000.com stalwarts and supporters such It was one of the most legendary be found, although they might take For more information, visit: https://hansrey.com as Hans’ fellow riders Richie bike models of all time, and I used a bit more travelling to get to. We

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HOW DO YOU SOLVE A PROBLEM LIKE INTERSPORT Paul Sherratt, of Solutions for Sport, investigates the changing face of Intersport

The Past the same sentiment appeared to Product Selection range cannot be chosen centrally segmented - tennis, cricket etc. I can't remember how many be the case at the Q3 Intersport Without a data collection strategy by the Intersport selectors and, The core ranges are selected Intersport Shows I've attended Show as Nike, whilst there with – stock holding and sell through ultimately, proposed to the core by Intersport and presented to over the past 25 years, but its a virtual/digital presence, had no information being fed directly from members in a show environment. the members and the brands are enough to remember the changing sales force present. all members into Intersport HQ - to This would make the buying not present. face of the group and the trade as Is this then the future? Is this directly influence individual member process more efficient for members The Intersport selectors can a whole. the start of more and more brands purchasing decisions will be difficult. and allow Intersport to work more provide additional information Back in the day when the bypassing the show and more However, if this data collection closely with those suppliers that if required. Intersport Regionals were strong decision making/product selection element of the new strategy can have products that have been Once these selections have – Giles, Hargreaves, Warner taking place within Intersport HQ? be rolled out across all members selected within this core range. taken place the individual member etc – and when the industry was then it will be highly influential in may then want to add to the core experiencing explosive growth, Intersport 2.0 the ultimate selection of the core History range accordingly, either adding the shows were buzzing, vibrant, Intersport UK General Manager products that will sit within the However, there are some historical additional product lines that are not exciting and stimulating. Neil Venables has now been in the Intersport stores of the future. challenges to overcome to really showcased by the brands that are Retailers were intent on finding role for coming up to 18 months. As Neil explained back in make this strategy a success; showcased or, indeed, by those that the next new growth area and He is fully aware that changes September in this very publication: Firstly, many members still see have not been selected and he would motivated by attending a show need to happen for Intrersport to “That’s also part of the clustering Intersport as a buying group, not a be welcome to do that by his usual where they could explore some of become more relevant to today's exercise, whether they’re more vertical retailer, and do not want a interaction with the brand through these new opportunities. market place and is tasked with of a tennis specialist or a cricket growing percentage of their product stock rooms or sales rep visits. Excel was still around – a mass locally rolling out the global specialist etc, making sure we’re selection being “dictated” centrally. of sports trade stands in several Intersport 2.0 strategy - a new offering the right three or four Secondly, many suppliers view The future NEC halls showcasing the great concept, a new way of doing brands to work with them at the a non selection as them being Its a big step for retailers and and good of UK sports brands. The business. best terms and with an aligned “kicked out of the club”. suppliers to consider this future but regional show at Bournemouth Core to this business drive is the marketing campaign.” Of course both of these it appears both logical and inevitable. still existed. Allied had their own opening of the new Intersport 2.0 And it is this element of the objections miss some key points. Intersport will continue to lose buying show and, on a global scale, concept stores and the collection of Intersport 2.0 Strategy that perhaps No matter what the past, members who don't subscribe to the Super Show was a sprawling product and store performance data. holds the key to what future Intersport has to evolve in this future (or simply are unable to mass of hundreds of sports brands It is Intersport’s aim to persuade Intersport shows may look like. the direction it is heading to invest to support the Intersport 2.0 all vying to take their place in the their members to invest in their become closer to the Intersport Strategy), however, a more efficient market. stores and, for those that are Future Intersport Shows International model and to become purchasing structure based on real Today, as we are all aware, the willing, upgrade using elements If, for example, the Intersport more relevant to the end consumer. data can only be a benefit to the landscape is very different and of the 2.0 Concept, or to the full selectors have No matter what products are group in the long run and allow the nowhere was this more evident Concept store format. A challenging a) reviewed product ranges from selected centrally this does not organisation to move with the times. than at the December 2018 task in the current climate. all relevant suppliers for that exclude suppliers continuing to The Intersport Show will evolve Intersport Show. Key, of course, to driving specialist category court the Intersport customer and, just as the shows of the past I remember when Nike pulled this concept forward will be b) reviewed sell through data from base, to a greater or lesser extent, are now history, the Intersport out of the Super Show back in the the relationship with the core all Intersport stores integrated into depending on the positioning of the Shows as we know them today will mid-90s, citing that they no longer suppliers. However, against a central stock system and store both geographically and from undoubtedly disappear. needed to have a presence since a backdrop of many brands c) explored any new trends/ a category perspective. However that shouldn't they were already engaged with aggressively driving a direct brands/products then there is no If we take this to its logical mean that neither the group or their core dealership. to consumer strategy this will reason to suggest that a relevant, conclusion we find a show in the supplier relationships also Roll forward 20 or so years and certainly be challenging. logical and profitable product the future where the ranges are disappear - they will simply evolve. “ Its a big step for retailers and suppliers to consider this future but it appears both logical and inevitable. ” www.sports-insight.co.uk Matrix AD_265x360+5mm.indd 1 2018-10-19 11:50 33 outdoor insight in association with

DELEGATE Marquee Brands acquires Dakine BOOKING FOR Marquee Brands LLC has harshest conditions and accompany OIA'S 2019 acquired the Dakine brand and the most fearless athletes. all related intellectual property. Over time, Dakine has developed CONFERENCE In conjunction with the a global following and today AND AGM ARE acquisition, Marquee Brands has generates an equal amount of sales entered into a long-term license in both North America and Europe. OPEN agreement with JR286 Inc., which Zachary Sigel, managing director Delegate bookings for has acquired the operating assets of of Neuberger Berman, said: “Dakine the Outdoor Industries Dakine and will become Marquee is a high quality brand with a Association’s (OIA) annual Brands’ long-term operating performance integrity and legacy Conference and AGM are partner for the brand. of innovation that has allowed it now open. Founded on Maui’s North Shore to develop a fiercely passionate During the two-day event, in 1979 and currently based in customer following, and which there will be influential Hood River, Oregon, Dakine is an we believe is ripe with untapped Marquee Brands and JR286, by Ken, joining the Marquee family.” keynote speakers in key outdoor sports and lifestyle brand growth potential. This brand is who will develop Dakine’s core JR286 Founder, president and areas that impact the outdoor offering snow, surf and biking bags, truly emblematic of the types of categories, will maintain dedicated CEO Jonathan Hirshberg said: industry, while having the backpacks, gear and accessories to acquisitions we seek to make for the teams for the brand in Hood River, “We are extremely excited to join opportunity to network with outdoor enthusiasts. Marquee Brands portfolio.” Los Angeles, California and Annecy, forces with Marquee Brands as their colleagues from a variety of The brand got its start when it Marquee Brands is a growing France. Ken Meidell, Dakine’s operating partner in this acquisition. organisations. There will created an innovative new surf brand management company with current CEO, will be joining the For years, as a passionate sport also be the chance to take leash that became a breakout a portfolio that currently consists Marquee Brands team. and outdoor enthusiast, I truly part in a series of educational success amongst Hawaii’s surf of Bruno Magli, Ben Sherman, Michael DeVirgilio, president of appreciate the Dakine brand, breakout sessions and scene. Since then Dakine has Body Glove, BCBGMAXAZRIA and Marquee Brands, said: “Marquee its longstanding heritage on the outdoor activities. continued to deliver innovative, BCBGeneration, which together Brands’ vision is to intensify Dakine’s mountain and in the water, and the The event will take place on high-quality equipment and generate over $1.5 billion of retail focus on producing high quality success it has achieved by staying March 13-14, 2019, at Shrigley accessories built to perform in the equivalent sales. products for its snow, surf and true to its core consumer.” Hall Hotel in Cheshire. This bike customers while also pushing He also added: “We are excited fantastic venue nestled on the brand to explore exciting and to begin working with the talented the edge of The Peak District Bradshaw Taylor Becomes uncharted waters. The team at Dakine team members around worked extremely well for JR286 is world class and we’re the globe. Their expertise sits 2018, with its combined hotel European distributor of tentree thrilled to be partnering with them to right in our wheelhouse of design, and conference facilities, and help realize this brand’s full potential. engineering, sourcing, and global close transport links. We are also proud to have a team of commercialization. We can’t wait to The OIA are currently brand enthusiasts from Dakine, led get started.” building an exciting and diverse range of speakers for the conference and have so far secured an outstanding Callaway Golf Company line up to deliver keynote presentations over the completes Jack Wolfskin deal two days. Callaway Golf Company has to partnering with the Jack Wolfskin completed its acquisition of management team to maximize this They include: outdoor brand Jack Wolfskin. brand's growth potential." Liz McMahon, Madison The international, premium Melody Harris-Jensbach, Jack Muir Trust: Is Your outdoor apparel, footwear and Wolfskin's Chief Executive Officer, Brand Your Brand? Brand equipment brand. was sold for said: "We are thrilled to be joining management in this fake approximately for €418 million. Callaway's growing portfolio of news and social media world The acquisition furthers premium, active lifestyle brands. Callaway's push into the active The Callaway team has proven Dan Raven-Ellison, London lifestyle category after its over many years that they are great National City Park, Guerrilla Bradshaw Taylor and Canadian apparel company tentree have successful 2017 acquisitions of innovators and brand builders. We Geographer & Creative announced a pan-European partnership. TravisMathew and Ogio. Post- are excited to have them invest in Explorer: How to Join the Full European distribution kicks in for the AW19 collection, but National Park City Movement Bradshaw Taylor’s team will be servicing current accounts for SS19. acquisition, Jack Wolfskin will our brand and are eager to start Anthony Cazottes from French Albion will continue as agent in the continue to operate out of its working with them." Ben Saunders, Polar French market. Idstein, Germany, headquarters. Explorer & Record-Breaking Corry Taylor, managing director of Bradshaw Taylor, said: “We Chip Brewer, president and Long-Distance Skier couldn’t be more delighted to partner with tentree for European chief executive officer of Callaway, Frederic Hufkens, A.S. distribution. tentree has planted over 25 million trees since its launch in said: “We are very excited to have Adventure: "Pass on Plastic" North America five years ago. Their goal is to plant one billion by 2030. completed this acquisition and – Why the outdoor industries What a fabulous opportunity for us to be part of this movement, as we have the Jack Wolfskin brand as need to take a lead on the fight introduce this fresh, environmentally progressive apparel brand to our part of the Callaway portfolio. against single-use plastics. retail partners in the UK and across Europe.” We believe Jack Wolfskin fits extremely well with our current David Luba, VP of Sales and one of the original founders of tentree, OIA members and non- brands and furthers our stated added: “We have created one of the fastest growing apparel brands members are welcome to plan of strategic investments in in North America, with a large part of this growth attributed to the attend the conference. complementary areas. overwhelming response to our mission of planting ten trees for every For more information and “Jack Wolfskin provides an item sold. Our motto ‘Protect Your World’ has resonated with the ever- to book please visit the OIA innovative product offering with growing socially responsible consumer and we are working hard to website or please email long-term synergies to the existing become the most environmentally progressive brand on the planet.” [email protected] soft goods portfolio. We look forward

www.sports-insight.co.uk 34

RETAIL BENEFITS WHEN THE “OUTDOOR EXPERIENCE” BECOMES TANGIBLE AND DESIRABLE Outdoor by ISPO examines changing buying behaviour as customers search for new encounters and touchpoints

convincing in-store and fuels their anticipation for the also allowed for new customer for a concept like this to work. curtain, it naturally needs a place experience draws outdoors before they’ve even left retention concepts to emerge in Insincere experiences are where the international outdoor customers to stores. For the store. The outdoor experience the outdoor industry. ‘In-store quickly identified as purely a industry can consolidate and open thisA to work, manufacturers and already begins indoors,” confirms experience’ is the magic word that sales promotion and lose their itself to other industries. This retail need to act in concert. The Jens Holst (branch manager of promises retail both incentives effectiveness in the long-term. requires a space that promotes binding force comes from the Globetrotter Munich). and customers. Due to its identity- “People who want to experience new ideas and breaks down brand, the staging from retail. establishing character, the outdoor outdoor want real experiences. barriers – both physical and This requires a close exchange The Starbucks principle industry especially has major It doesn’t matter what it’s psychological. of ideas and mutual inspiration. It’s like a ritual. When people order potential to bring this approach about, it just can’t seem too Together, this can result in a A recipe for success for the a coffee at Starbucks, they’re asked to life. artificial,” emphasizes Jens distinct image of what constitutes outdoor industry. for their name. Why is that actually Next to Globetrotter, it’s also Holst (branch manager of outdoor at its core. A shared vision, worth shooting a look over to Globetrotter Munich). Uniqueness is king the case? In other cafés the drinks an image of the future. Only when outdoor online giant evo, which is Only when retailers come this joint goal is clearly described Uniqueness is the commodity that ultimately find their owners, even opening more and more physical to grips with the image and can every retailer figure out their sells best in stores. The equation without names. In fact, Starbucks identified a concept a long time retail locations. This plan of action personality of a brand, in addition own path towards the destination. is simple. The customer needs an is giving its brand image a lively to its products, can they establish incentive to visit a sales floor. The ago that draws people into their With the brands they discover, coffee shops: a shared moment. The atmosphere. In order to offer the a consistent, recreational support, and represent. physical product experience is just hot brands from the board and atmosphere where brands can a foundation. What it needs is that ritual of giving one’s name creates In addition to product a personal brand experience and bike sectors a fitting projection achieve their full effect. This innovations and more efficient “one more thing.” Something the surface, evo is weaving the product requires formats that give retailers customer won’t get anywhere else. closeness to the company. That match-making, the brand values makes the customer want to come experiences into an overall precisely these avenues. of the manufacturers above all The solution: The sales space experience made up of a scene is increasingly becoming a stage back. The coffee chain has thus need to come alive. In doing so, established one of the simplest and bar, a workshop and a gallery. Worlds of experience, the special features need to be the for major productions that The trend-conscious target group most effective experience concepts product environments, focus. What makes up a brand at its immerse customers into a brand is thanking the brand and turning out there. core? What makes it unique? For environment and promise real its sales rooms into regular and the needs of target which target group is it absolutely experiences. The transformation community meeting spots. groups are becoming has begun. From the point of sale to It’s great in there – more complex. Retail essential? Who are its icons, its the point of stage. Even the famous In-store experience in What retail and brands needs to understand heroes? Only once the retailer multi-channel retailer Globetrotter has experienced these properties is calling its stores ‘experience the outdoor industry can learn from each other brands that much better for itself can it curate a world Frequency drops at stores have It takes courage and authenticity branches’ for a reason. For the point of stage to lift its of experiences that will draw “The product alone still doesn’t customers to stationary retail. generate an outdoor experience. In People who want to experience outdoor want real experiences. That unique combination addition to good consultation, in of select brand identities thus retail it’s especially important that “It doesn’t matter what it’s about, it just can’t seem too artificial becomes that “one more thing” the environment comes to meet the ” needed to make a purchase into a customer, that it understands them Jens Holst, branch manager of Globetrotter Munich. unique experience.

@SportsInsightUK OUTDOOR INSIGHT

Vango launches major new brand NCC EVENTS identity and marketing campaign APPOINTS Leading UK outdoor equipment imagery and the minimal style is MCS TO manufacturer, Vango, is hoped to be instantly recognisable launching a major new and provoke an emotive response PROMOTE immersive illustrative style from customers. for its brand, in what it claims Robert Birrell, added: “We CARAVAN, represents a “radical” move for loved Marcus Marritt’s work as CAMPING & the company. soon as we saw it. His designs The recently launched brand are eye-catching and his style is MOTORHOME campaign will see the company distinctive – similar to our own adopt a new strapline ‘For wherever products. As one of the UK’s SHOWS you go’ as well as new marketing leading outdoor brands, and being campaign and collateral, including based in Scotland ourselves, Vango Leading outdoor advertising, brochures, retailer has always been passionate about specialist PR agency Media point of sale and event materials. championing local Scottish talent. Contact Services (MCS) The artwork was showcased quality time together. It’s a place Alongside the introduction With Marcus based just down the has been appointed by within the Vango Gallery at the for adventure, for any adventure of a new brand tagline, the new road from us in Govan, the location NCC Events to handle the Kendal Mountain Festival, the main big or small and we want our kit to marketing campaign will see the that inspired the Vango name, public relations activity social event for outdoor enthusiasts be part of that journey. introduction of a new identity for there was no doubt that we had to for the 2019 Caravan, in the UK. At the end of the weekend “Based on significant the Scottish-based outdoor brand. incorporate Marcus’ works into Camping & Motorhome Festival, the framed illustrations, research, our ‘For wherever you Vango has collaborated with local our marketing plans for the year.” Show, in February, and which had been signed by artist go’ campaign, connects with Glasgow-based artist, Marcus Operating since 1966, Vango the Motorhome & Caravan Marcus Marritt, were entered into customers on an emotional level Marritt to create a series of new has a long heritage developing and Show, in October. a prize draw with all proceeds going and reflects our diverse range of illustrations that will accompany the designing cutting edge outdoor Both consumer shows, to Mountain Rescue. products and their uses – from campaign. Reminiscent of the classic equipment, including pioneering which are owned and Robert Birrell, Vango Marketing family camping, to festivals or travel posters and adverts from the new tents, rucksacks, awnings, organised by NCC Events, Director, said: “The Great more extreme mountaineering. golden age of rail, the images convey furniture and camping accessories. are held annually at the Outdoors is a place to explore, It conveys that the brand is for a sense of exploration and freedom. Headquartered in Port Glasgow, NEC in Birmingham and make memories in, to reach the everyone and seeks to inspire The unique illustrations are a radical Vango products are now available provide the opportunity for edge of your limits, or just spend people to take on new adventures.” departure from previous brand to buy in over 30 countries. consumers to view, compare and purchase the very latest caravans, motorhomes, tents, awnings and outdoor Recco and Braloba to integrate and camping accessories. Supported by both member searchable technology into new organisations, The Caravan & Motorhome Club and The Samsung Smartwatch straps Camping & Caravanning Club, each show attracts After six months of development hiking. By working with Braloba, around 100,000 visitors. and successful testing, we can ensure that we maintain MCS has been retained Recco is proud to announce a our quality standards at the highest to support new marketing collaboration with Braloba. level while providing more people campaigns and help The Samsung Galaxy Watch the opportunity to be searchable to promote exhibitors, has been released by Samsung rescuers worldwide.” attractions, activities, in New York City and is the first Thomas Schori, Senior VP at features and celebrities to smartwatch to feature an integrated Braloba Group, said: “For over existing and new visitor Recco rescue reflector in its strap. forty years our family company has groups. MCS is partnering Anyone equipped with the Strap been known for our excellence in with specialist agency Right Studio watch band with Recco producing the highest quality watch Lines Communications to technology will be searchable by straps and wearables. Our key to work closely on the effective rescue teams in large areas via success is the permanent research delivery of the consumer air using the Recco SAR for innovation and technology and campaigns. Helicopter Detector finding ways to manufacture Marta Williams, MCS or on the ground with each product in the agency director, said: “We the Recco Handheld most sustainable are thrilled to have won Ellis Brigham Detector, used for and innovative this pitch and it is a true avalanche rescue. way. At reflection and endorsement Mountain Sports Fredrik Braloba of what the MCS and Right Steinwall, CEO we are not Lines team can offer. With at Recco AB, looking for our combined knowledge opens its first Boot Lab said: “To work customers and experience of the together with and camping, outdoor and wider The first Ellis Brigham Boot Lab has opened, dedicated to Braloba as suppliers, we consumer markets we are custom fitting ski boots and offering one of the largest ski and a partner to are looking for confident of working with boot ranges in the UK. extend our partners such the NCC Events team to With an online booking facility, state of the art boot fitting devices, business as Recco who deliver some great results free coffee and a heli-skiing Virtual Reality experience, the Boot Lab is into the understand in 2019.” set to revolutionise ski boot fitting in Bristol and the South West. watchmaking the need to Jenny Summers, group The store team are skilled at modifying existing or new boots to industry was a create the best marketing director of NCC achieve the perfect fit, so whether it’s stretching, grinding or softening, big step for us. possible product Events added: “We were they’ll remedy potential problems to give a precise fit and greater Watches are a for a high demanding looking to refresh our PR comfort which can even improve skiing skills. perfect product market. We are happy agency support and pleased Mark Brigham, Marketing Director at Ellis Brigham, said: “We into which we can to have found with Recco that we have found the ideal are really excited about the Boot Lab and all it offers customers, both integrate our technology since a great partner to develop this PR partner. With the joint current and new. So much of what we do is aimed at making people’s they are very unlikely to be removed first ever made search & rescue resources that the MCS team experience of the mountains more enjoyable and this is another way from the force of an avalanche or watch strap to support rescue teams can provide, I am confident to help customers embark on their ski trip with the confidence of accident. Watches are one of the in over 400 locations worldwide that we are going to enhance knowing they have the right product to help them ski in comfort.” most versatile pieces of outdoor and increase with our strap the consumer awareness and The Boot Lab is situated on Whiteladies Road, in Bristol, next door equipment and are used in a wide chances of being found in case of an visibility during the lead up to the current Ellis Brigham Mountain Sports store. range of sports from skiing to avalanche or outdoor accident.” to the shows.”

www.sports-insight.co.uk 28 OBERALP GROUP GB Snowsport: APPOINTS One Team, ANGUS MCKENDRICK One Goal AS UK SALES British Ski and Snowboard achieve our vision.” is changing its name to GB It has also been announced that MANAGER Snowsport. three-time Snowboard Cross World The new identity brings together Cup winner Charlotte Bankes will Bolzano-based Oberalp every discipline, including now represent Great Britain. Group, which includes Parasnowsport, as one team with Born in Hemel Hempstead brands Salewa, Dynafit, Wild one goal, to make Great Britain into the 23-year-old has been Country and Pomoca, has a top five snowsport nation by 2030. competing for France. She is announced the appointment GB Snowsport CEO Vicky a three-time French national of Angus McKendrick as UK Gosling OBE, said: “Most people champion, two-time World sales manager. are now aware that we have Junior Champion and a two-time Angus re-joins the talented individuals competing Olympian, but has now decided to company from Silva, having and winning across all the major represent her home nation. earlier worked as the snowsport disciplines. Great Vicky Gosling said: “A few years THREE-TIME SNOWBOARD CROSS WORLD CUP WINNER CHARLOTTE BANKES. Northern rep for Salewa Britain is already a leading ago, and with the exception of PICTURE: FIS and Dynafit. In his new snowsport nation and today our our medal-winning Park + Pipe role, McKendrick will be new identity brings together programme, we simply did not have many other sports. We are now head coaches from other nations. responsible for all brands these athletes under one brand. the structures in place to support tapping into the expertise which “Our new tagline is ‘Go Beyond’ except Wild Country, whose We have created one elite team an athlete like Charlotte who might created these success stories, and and we are doing exactly this, distribution recently moved which will provide the support, want to return to Great Britain and we are bringing it to snowsport. putting everything in place to to Beta Climbing Designs. welfare, resources and coaching continue their elite progression. “We have already made support our athletes in every Mathijs de Vries, B.U. our athletes need and which will There would have been no reason significant changes in performance possible way, taking them to the manager Export/UK at allow them to achieve their goals for her to return home, but she can personnel, including bringing in top step of the podium.” Oberalp Group, said: “We are and ambitions.” now see that it is the right time to happy to have Angus back on In the last eight years, British be part of the GB Ski + Snowboard board to lead the UK team. skiers and snowboarders have been Cross Squad. Charlotte is only 23, Leading British aftercare brand to open With the increased support on the podium in every discipline currently ranked number four in from the International team at either World Cup, World the world, and has a great future new headquarters in Derbyshire in Bolzano and our local Championship or Junior World ahead of her so we can’t be more Grangers has confirmed that work is complete and its new sales agents we are ready Championship level. This year pleased she’s decided to be part of headquarters near Chesterfield, Derbyshire, will officially open to take the next step in this alone 85 athletes will contest 237 GB Snowsport. It will also mean in February 2019. important market.” events and clock-up 533 days of that other young snowboarders will The keys to the new 43,000 square feet headquarters built by G F Angus added: “It’s exciting competition at venues across benefit from training alongside a Tomlinson in partnership with Henry Boot Developments, were handed to be back working with the world. truly elite athlete.” over to Grangers on November 30. Occupying a 2.8 acre site, the new both brands again, the “We have the coaching staff, the Charlotte’s move to GB headquarters will bring all of the brand’s core functions under one roof opportunities and potential athletes and the support staff and Snowsport was approved by FIS including Grangers’ manufacturing arm, distribution, finance, design, here are enormous and it will we have always had the ambition (Fédération Internationale de Ski) sales and marketing teams. be pleasure to be part of their to make Great Britain a leading and she represented Great Britain It follows news that the renowned polar explorer and record-breaking continued development snowsport nation. Our new brand for the first time at a Europa Cup long-distance skier, Ben Saunders, has been signed as Grangers’ first and future. provides the focus required to event in Austria before competing brand ambassador. “I am looking forward make this happen. As we move into on the World Cup circuit and at Karolina Jones, Grangers General Manager, said: “Grangers has immensely to working with the next era of success on snow, February’s World Championships undergone a remarkable journey of growth since the brand was founded, our customers current and as GB Snowsport, we do this with in Park City, Utah. supporting the first ascent of Mount Everest in 1953, supplying the British new, the products we have a singular mindset and a clear Gosling added: “As a nation, Military and helping today’s polar explorers stay warm, safe and dry.” up and coming have been objective. As with all sports we Great Britain has shown we can Grangers, which was founded and set up operations in Watford more well thought out and offer need to work hard to secure the compete at the highest level than 80 years ago, first moved to Alfreton in Derbyshire in 1990. a clear point of difference financial resources we need but in rowing, cycling, swimming, Karolina, continued: “In the 28 years since Grangers moved to whether it be for skiing and no-one should doubt our ability to gymnastics, hockey, netball and running with Dynafit, or Alfreton, the brand has gone from strength to strength. The last ten years for a revamped approach have been particularly successful both in the UK and abroad and we have to mountaineering and seen 40 per cent international year-on-year growth in volume for the climbing with Salewa.” second year running in 2018. Contact Angus via angus. Montane becomes GB Ice “Many exciting new retail partnerships have also been established [email protected] in the last 12 months and this new custom-built headquarters will and 07841 032674 Climbing team kit sponsor enable the business to capitalise on that growth and continue to drive innovation in technical apparel aftercare. At the same time it will further For the 2018/19 competition Mountaineering Scotland over the improve Grangers’ operational capability.” season, the GB Ice Climbing next two seasons.” team will be supported with Zoe Spriggins, BMC Montane sponsored clothing. Competitions Programme Manager, This exciting development said: “We are super psyched for precedes a fully revamped team a revamped, refreshed GB Ice philosophy and selection policy, Climbing Team and we can’t thank intended to create a team capable of our wonderful sponsors, Montane, competing with the best in the world. enough for its support.” Terry Stephenson, Montane Ahead of this years’ competition Head of Marketing, said: “We calendar, the Team has renewed are delighted to be the official kit its ambition to achieve world- sponsor for the GB Ice Climbing class results, and are looking Team. We have a long history forward to making a strong start of supporting athletes and in Switzerland on January 24- expeditions, and are excited to 26. The BMC has worked closely help the team push itself – and our with Mountaineering Scotland to kit – to the absolute limit. This galvanise these aspirations. partnership further galvanises our Jamie Smith, Mountaineering collaborative relationship with Scotland, added: “We welcome the BMC, for whom we are the Montane as the new supporter of Recommended Clothing and Pack the GB Ice Climbing Team, and Partner, and we look forward to wish all the team the best of luck working even closer with them and for the coming season.”

@SportsInsightUK OUTDOOR INSIGHT

outdoor: www.sports-insight.co.uk Sports Insight @Outdoorinsightuk hub @SportsInsightHub The place to source all your products and services

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Earthwell drinkware Socks Classic 400 Mac in a Sac Polar Earthwell designs and produces the highest Woolpower Ullfrotte 400 socks with insulating Down Jacket quality, premium finished stainless steel drinkware terry knit in feet and shafts. Extra elasticity in A new and exciting piece coming to the Mac in a Sac imaginable — top to bottom, inside and out. Their goods the beginning and end of shaft for comfortable fit. range. Reversible and packable with RDS approved are made for active outdoor adventurers who play hard, Available in Black and Pine Green. down. The new Polar jacket is available in various push boundaries, and place a high value on design, 01576 490100 colours and in men and women’s styles. Offered to retail function, performance, durability and respect for with attractive mark-ups. Become a stockist today. our shared planet. [email protected] www.outwearltd.co.uk Reversible, Packable, Down Jacket. www.2pure.co.uk/our-brands/earthwell/ 028 9079 0588 [email protected] www.targetdry.com

www.sports-insight.co.uk@SportsInsightUK 38 39 The North Face Launches Futurelight In Las Vegas, The North Face through new practices in the customize the fabric for specific unveiled Futurelight, a new fabric creation process. These usage, for example, by increasing breathable waterproof material advances have allowed the brand breathability in garments for set to revolutionize the future of to responsibly create three-layer aerobic pursuits or increasing technical fabrics. garments through use of recycled protection for harsh, wet climates. Developed using innovative fabrics and production that cuts The ability to adjust these Nanospinning technology and chemical consumption, all while factors in fabric construction sustainable practices, it is the most being produced in a cleaner, solar- is unprecedented in apparel, advanced breathable-waterproof powered factory. equipment and accessories. outerwear material available. The Nanospinning process used While testing Futurelight fabric Scott Mellin, global general to create Futurelight fabric, has The North Face team alpinist, Jim manager of Mountain Sports at allowed the brand’s designers to Morrison, climbed and skied three The North Face, said: “Right now, add unprecedented air permeability 8,000 metre peaks 2018, including the expectation from a waterproof into the membrane of a fabric for Everest, Cho Oyu and the world’s that moved and performed as well an organization that certifies first product is something loud, crunchy, the first time. The process creates first descent of Lhotse Couilor with as Futurelight. It is creating a new responder gear for firefighters, EMS muggy and unpackable. With Nano-level holes, allowing for his partner Hilaree Nelson. paradigm for what I expect out of a and hazmat responders. The test Futurelight we can theoretically use incredible porosity while still Nelson, The North Face athlete waterproof material.” methods developed were 50 percent the technology to make anything maintaining total waterproofness, team captain, said: “During the Beyond The North Face more stringent than the current breathable, waterproof and for the letting air move through the past two years, our world class athletes internal testing labs, the standard for the Outdoor Industry. first time, comfortable. material and provide more venting team of climbers, skiers, alpinists, brand worked with third-party Michael Seward, of Underwriters “Imagine a waterproof t-shirt, than ever before. snowboarders and trail runners has independent experts including Laboratories, said: “The liquid sweater or even denim that you Additionally, Nanospinning been rigorously testing Futurelight UL (Underwriters Laboratories) integrity test for Futurelight is even actually want to wear. Today we start gives designers the ability to adjust across every discipline to prove a world-renowned safety more extreme compared to the with jackets, tents and gloves, but the weight, stretch, breathability, this technology in varying weather certification testing organization, NFPA testing that UL conducts, possibilities could be endless.” durability, construction (knit conditions and climates all over to push the limit of the Futurelight proving Futurelight is not only With Futurelight technology, or woven), and texture to match the world. fabric. UL predominately tests totally waterproof, but also fit The North Face is also setting a athletes’ and consumers’ activity “In all my years in the mountains, waterproofing for the National Fire for the harshest expeditions the new standard in sustainability or environment. Designers can I’ve never experienced a product Protection Association (NFPA), outdoors has to offer.” Cotswold Outdoor celebrates inov-8 unveil world’s first- ten years as film festival partner 2019 marks the tenth anniversary of the prestigious Banff ever graphene hiking boots Mountain Film Festival UK & Ireland Tour, Cotswold Outdoor toughest grip. do the same in hiking and outdoors. returns as a Presenting Partner. “The hiking and “Mark my words, graphene is the Leading outdoor clothing and equipment retailer Cotswold Outdoor outdoor footwear future, and we’re not stopping at is dedicated to helping customers prepare for adventure, with quality market has been just rubber outsoles. This is a four- products from the very best brands, and in-store experts offering stagnant for many year innovation project which will exceptional service and advice. Banff Film Festival shares this passion years and crying out see us incorporate graphene into for the outdoors and is excited for its fearless explorers and film-makers for innovation. We’ve brought 50 per cent of our range and give to inspire audiences to go out and find their own adventures. The world’s first-ever hiking a fresh approach and new ideas, us the potential to halve the weight Nell Teasdale, director of the Banff Mountain Film Festival UK & boots to utilise graphene – the launching lightweight, fast-feel of shoes without compromising on Ireland Tour, said: “We're delighted to welcome Cotswold Outdoor back as strongest material on the planet products with graphene that will performance or durability.” a presenting partner for Banff 2019, which is our tenth anniversary tour. – have been unveiled by British allow hikers, fast-packers and Graphene is produced from “Cotswold Outdoor has an amazing passion for the outdoors which brand inov-8. outdoor adventurers to get more graphite, which was first mined in resonates perfectly with the tour and our audiences. The festival will Building on the international miles out of their boots and grip to the Lake District fells of Northern travel to almost 60 venues across the UK and Ireland, and Cotswold success of their pioneering use all terrains, no matter how gnarly.” England more than 450 years ago. Outdoor has the reach nationwide to support the festival before, during of graphene in trail running There are two ROCLITE boots inov-8 too was forged in the same and after the tour.” and fitness shoes last summer, with graphene-enhanced rubber fells, albeit much more recently in The festival is part of a larger World Tour that visits nearly 50 the brand is now bringing the grip (G-GRIP) – the ROCLITE 335 2003. The brand now trades in 68 countries, reaching over 400,000 people globally. For UK & Ireland, the revolutionary technology to and the ROCLITE 345 GTX. The countries worldwide. Festival will be offering over 100 screenings this year. a market recently starved of former offers increased warmth The scientists who first isolated Fiona Spence, Senior Marketing Manager at Cotswold Outdoor, said: innovation. on cold days with PrimaLoft graphene from graphite were “We’re thrilled to be partnering with Banff Film Festival UK & Ireland Just one atom thick and 200 insulation in the upper of the shoe, awarded the Nobel Prize in 2010. once again. We love the festival’s infectious spirit for adventure and how times stronger than steel, wonder- while the latter has waterproof Building on their revolutionary it inspires audiences to discover the outdoors – and we can’t wait to help material graphene has been infused GORE-TEX protection for hiking work, a team of over 300 staff at prepare them for whatever adventure they embark on.” into the rubber of inov-8’s new adventures in wet conditions. The The University of Manchester has The Banff Film Festival UK & Ireland kicked off in Edinburgh on ROCLITE hiking boots, with the ROCLITE 335 weighs just 335g and pioneered projects into graphene- January 19 and runs until May 24. Dates, films and ticket information can outsoles scientifically proven to be the ROCLITE 345 GTX weighs just enhanced prototypes, from be found on Banff’s website, banff-uk.com. 50 per cent stronger, 50 per cent 345g. Both are available to buy now. sports cars and medical devices more elastic and 50 per cent Commenting on the continued to aeroplanes and of course now harder wearing. collaboration with The University sports and hiking footwear. Collaborating with graphene of Manchester, inov-8 CEO Ian Dr Aravind Vijayaraghavan, experts at The University of Bailey said: “Last summer saw a Reader in Nanomaterials at The Manchester, inov-8 is the first powerhouse forged in Northern University of Manchester, said: brand in the world to use the Nobel England take the world of sports “Using graphene we have Prize winning material in sports footwear by storm. That same developed outsole rubbers that shoes and now hiking footwear. powerhouse is now going to are scientifically tested to be Michael Price, inov-8 product do likewise in the hiking and 50 per cent stronger, 50 per cent and marketing director, said: outdoors industry. more elastic and 50 per cnet “Working with the National “We won numerous awards harder wearing. Graphene Institute at The across the world for our “But this is just the start. University of Manchester, we’ve revolutionary use of graphene in Graphene is a such a versatile been able to develop rubber trail running and fitness shoes, and material and its potential really outsoles that deliver the world’s I’m 100 per cent confident we can is limitless.”

@SportsInsightUK OUTDOOR INSIGHT 39

BRINGING PASSION AND ENERGY TO THE OUTDOOR MARKET Andrew Hunter, MD of Outwear, talks to Mark Hayhurst about the brand and their plans for the future

Can you tell us the Have there been any What can we expect What advice would you ordering and a helpful support team history of the company? recent developments from your company in offer to retailers? to answer any questions. Outwear are happy to assist retailers at any Before Outwear was established, Retailers today have been facing that have changed your the next 12 months? of their events and will visit you the owners of our company ran the many challenges for some time company’s profile? In terms of our brands we will be regularly to provide training, share distribution of the brands from and I am sure that most have Since commencing the distribution increasing the Woolpower range product news and listen to feedback. our sister company, Wm Clark and spent a lot of time developing their of Woolpowers’ full range we have with their new “Skilled Socks” We are still a small company so are Son (a business that was founded businesses, so any advice I have had the opportunity to engage more and their recently launched “Pine able to adapt quickly to the needs of in 1924). As the growth of Pfanner, will probably not be mind-blowing. with the outdoor market and have Green” colour will also be extended our retailers. Protos and Woolpower increased found this to be a successful venture to more products. With Protos I would suggest that retailers within their company, the decision with strong interest in the brand. we expect to see more markets focus on what makes them unique was taken to create a new company engaging with their innovative 4 and try to share that story with their What are you currently that would be totally focussed on customers. Don’t copy everyone working on? New What inspires you and user Bluetooth communication brand distribution. Outwear Ltd system. We also have some exciting else, be different. I have certainly launches, etc? was therefore created in 2017 and how do you develop partnership opportunities with noticed a lot of thriving businesses Woolpower’s Pine Green colour proudly launched into business on your relationships more high-quality brands. that have become specialists in a is a big development for the February 1, 2018. Our team bring with suppliers and sector, an activity or a service. brand. Woolpower aim to produce passion and energy to every aspect customers? To what do you garments that last and also do not of the company. We love speaking to the customers attribute your success? What services and change their range each season. So that make use of our products We attribute our success so far support do you offer to change their green colour for the How is your company whether this be at a show, events to the relationships that we have retailers? first time was a major decision. developing and or over the phone. From these developed with our customers, Our main differentiator is that we Our Protos 4 user Bluetooth conversations we hear about their suppliers and team. Our team at ensure our brands are only stocked communication system was growing? designed for safety applications During our first year of business challenges and this helps us to Outwear are skilled and motivated by an exclusive number of retailers. but it is exciting looking at new we have seen tremendous identify solutions from our brands to provide fantastic service to our This helps to keep competition opportunities in other sectors. development of the company with or other brands. We are always customers. We enjoy developing manageable, real margins attractive lots of exciting opportunities and keen to consider new opportunities long-term partnerships with both and allow real relationships with challenges. We have attended and identify the best products for the brands that we distribute and the brand to develop. We have How can a new customer a variety of trade shows across our customers. the retailers that we supply. provide a modern B2B website for open an account? a range of sectors and enjoyed We are always keen to speak meeting fans of our brands and with potential new stockists. The best familiar faces. We have continued We are always keen to consider new opportunities way to start the conversation is to give to add new stockists and engage “and identify the best products for our customers us a call on 01576 490 100 or drop an with new sectors. ” email to [email protected]

www.sports-insight.co.uk 40

A NEW WAY FOR HEALTH AND FITNESS There’s a backlash that’s gathering momentum, with challenger brands taking on the diet, fitness and wellness industry and showing consumers how to make wellness a way of life, not a quick fix that ends up in a cycle of failure. Fiona Bugler looks at the trend providing a fresh approach to active living and offering up new ways for sports brands to work with new brands and reach both men and women

port England’s This Girl in the category of morbidly obese, minutes a week. And it seems fat is the receiving end of the lose weight The Diet Industry Can campaign was very the percentage of women is higher more than a feminist issue, when it to be happy messaging. More Backlash successful in raising than men. Sport England’s annual comes to activity levels it’s a class brands are recognising that it’s The backlash has been widely Sawareness and gave some useful survey has showed that three thing too, with 33 per cent of those time to start addressing the cause reported. Writing in The Guardian, insights into why women between quarters of women say they want to in lower socio-economic, both men of inactivity, not just the symptom. Ruby Tandoh a columnist and 16 and 40 don’t exercise, for be active but half between the ages and women, groups most likely to With the help of This Girl Can’s former contestant in the 2013 example, fear of judgement, of 29 and 60 had done no activity be inactive. insight and a thriving community series of The Great British Bake Off however, the campaign could only in the previous 28 days. The Active There are still gaps to be filled and of women hungry for change they said: ‘There are many toxic layers go so far into making things happen. Lives Survey (17/18) shows there innovative brands and marketeers are taking on traditional ideas of to the wellness phenomenon. It is The problems remain: women’s also remains a gender gap, with 60 are looking at ways to make real what makes a person healthier no coincidence that the faces of obesity rates continue to stay at per cent of women, compared to 65 changes, mainly directed at women, and happier. wellness are unfailingly young and an epidemic level in the UK, and per cent of men being active for 150 as they have traditionally been on I’ve created an online community thin, overwhelmingly white and for endurance women (https:// all the talk of purity against that endurancewomen.com). All the backdrop of privilege leaves a rather women involved do exercise, are unsavoury taste in the mouth. And interested in good nutrition and it’s no news that diets don’t work, are aware that being fit and healthy a review of studies from 2007 is something they want for life. found that one third to two thirds The purpose of my community, of dieters regain more weight than and many others like it is to add they lost on their diets. In addition to women’s lives, in this case, our pre-occupation with weight endurance sport, not talk about is misguided. You can be healthy deprivation, cutting calories, and fat and numerous studies ditching bad habits. The trend for have found that a focus on health, women taking on adventures, doing not dieting or body size has better sport, participating in something outcomes in the longer term. that doesn’t focus on dress size Quick fixes don’t work. The is very real. In running alone, the obsession is with how we look, balance has shifted so that now not how we feel and the only way in the US, the National Running to change that is to experience Survey 2017 reports more women something great. This is where sport are recreational runners than men. can make a difference, get women

@SportsInsightUK FITNESS 41 back to netball, encourage all to Experience and run, and race, and rasie money for Accessibility charity. It’s this that will make you One of the key benefits of the feel good and there’s an incentive digital revolution is accessibility. to keep going and leave the vicious And many online communities wellness industry stop-start cycle. have recognised that their platform can be a focus for the offline New Attitudes to Health community offering meet-ups and Happiness and pop-up classes. Customer Taking on the industry is a big ask. experience is a focal point for The Global Wellness Institute innovative brands in sport, for research revealed the wellness example, sporting equipment brand market is growing at historic and manufacturer of premium rate: nearly twice as fast as global exercise bikes, Peloton who stream economy and in 2017 was worth an classes into people’s homes so estimated $4.2 trillion. But there are the exerciser can virtually join greenshoots for those advocating an expert-directed class without it changes its focus. In December actually being there. Peloton also Sport England supported the hugely sells apparel and accessories from successful volunteer led parkrun its national network of showrooms with a £3 million investment aimed to take the Peloton lifestyle further. at helping more women and people from lower socio-economic groups to Challenge it – it’s the experience that counts, the here Could you change sizes for netball/ taking part. get active. And, increasingly brands experience that counts and now, and not some promise of a tennis/running so that more people 5. Age matters – remember the and businesses are taking action and It seems the time is right for better life in the distant future. by your product? Remember the power of the grey pound. One source working at driving change through challenger brands to make their average size for women is size 16 suggests health spending is forecast wellness and sport for women. Nike, mark (a term coined in Adam Six Takeaways for (yougov.uk). to accelerate by 6.4 per cent per year Adidas and Under Armour have Morgan’s book Eating the Big Fish). Retailers 3. Authentic Adverts – The between 2013 and 2018, with the all recognised the importance of These are brands that will disrupt 1. Go Grassroots – There are infamous bikini diet poster on prevalence of age-related diseases championing women in sport. An traditional ways of doing things, lots of local groups and trainers, London underground was a fail. But such as dementia, cardiovascular article in the Drum highlighted how such as Deliveroo who transformed and online influencers, who are now sports brands are following disease and diabetes all increasing. each of these brands have invested the way we enjoy eating for challenging perceptions and being This Girl Can’s lead and using 6. Act with purpose – Brands such in women. Nike stated that we will pleasure and resulted in the inclusive. People drive change ordinary sized women and with as Mizuno actively supporting make their women’s sportswear arm decline of eating out in restaurants. – and grow business, become a ordinary lives, or real athletes community-inspired sports brands an $11bn business by 2020; Under Communities such as Endurance people’s champion. Grassroots instead of models. as part of their own mission of Armour’s ‘I will I want’ campaign Women aim to show women recommendation matters and 4. Think beyond the physical – if ‘contributing to society through resulted in 28 per cent increase in that changing the way you view according to Neilson 83 per cent of you’re promoting sport, promote the advancement of sporting goods women’s sales; and Adidas’s ran the ‘exercise’ will not just change your consumers trust recommendations the benefits socially and for a happy and the promotion of sports’ by #MyGirls’ campaign, encouraging body shape (that’s a by-product) from their peers over advertising. state of mind, the experience and providing product for free, such girls and women to come together but change the way you feel about 2. Availability of the right size – Are the benefits for all. Use real people as T-shirts. Does your mission through sport and fitness. life, at home, and at work. It’s the you only marketing to athletes? and show them the benefits of statement reflect your actions?

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RETAIL 43

MAKE THE EFFORT AND ENTICE THE CUSTOMERS Paul Clapham explains the benefits of in-store events to your business

etail premises are done some research on this front physical invitation (they can rsvp we’re not all lying on the beach in potentially in a big way. expensive so you should – visiting other stores which are by email). The key benefit is that Barbados waiting for the cricket Including a charity angle is aim to squeeze every last running an event. That should it cuts straight through the digital to start, we can assume arithmetic definitely worth considering. It Rpenny worth of value from them. have told you what has worked noise. Hand writing the envelope, flaws as a minimum. could also help you attract the You should definitely regard your elsewhere in your area and just as assuming you’ve got a respectable Invite the local media along. If presence of a local celebrity – store as part of your marketing effort important what failed. script, is another way of showing you have established connections plenty of them are not remotely and expenditure. If nothing else it You know all that time you’ve them that they are highly regarded. – always a good idea – just call cynical about their support for a makes paying the rent and business spent schmoozing people who An in-store event is a social them. If you are running your event favoured charity and some even rates a little more tolerable. run sports clubs? This is where it activity – a shop full of like-minded in ‘silly season’ ie the summer have their own charity. So create an in-store event. should pay back. Ask them to put people who want to know about holidays you might get the local TV If you are on good terms with People will remember a great retail up a poster publicising your event. something clever, new, sexy or one company to turn up. You’ll need a your commercial neighbours, experience for a long time and Convince them to come along. Beg of another dozen hooks. So it makes good hook – a pic of girls and boys consider asking them to join in – they’ll come back and back. Done and plead with them to bring a total sense to publicise your event in relevant local kit, maybe? it spreads the cost and attracts well you will be creating a buzz in famous friend. on Facebook, Twitter, Instagram Tell them in advance about any a wider variety of visitor. It also your store, on your street, in your You may have a little black and so on. You should ask your big prizes and large numbers of free means you have more manpower to town and that adds up to money book full of the relevant numbers customers their social media giveaways. Journalists like a string throw at the task. in the till. What’s more, it beats yourself. Personally, I would fight preference – these things change. of zeros the same as everyone who Finally, a contentious issue – the internet traders out of sight shy of paying an appearance fee, I have seen some dramatic figures enters the Euromillions lottery. food and drink. Plenty of people because you can’t do an in-store but if you see that as an investment, regarding this and I am openly Plan to give everyone who visits a will tell you that if you provide it event online. fine – go for it. I’m told that recently sceptical, but here they are: 75 per money off voucher for this or their people stay longer and vice versa. Ask yourself the two obvious retired sportsmen are often keen cent of shoppers reading social media next visit, so put a time limit on it. Personally, I’m not convinced. questions – what will bring them on events, especially if they have comments from friends click the Remember that your typical I think it attracts free-loaders in and what will bring them back? a book of memoirs to sell – I’d call links to the retailer or direct provider. journalist wants a story above all rather than customers. I would Any part of your event that doesn’t that a decent quid pro quo. 53 per cent then go on to buy. things. Most of them don’t have a most definitely avoid alcohol. My contribute an answer to either When sending out invitations it I’d say those were the sort of smutty mentality and would far one exception is if you can attract of those two questions should be is pretty well a no brainer to send statistics that are also lies and prefer, for instance, to be seen to be free or very low cost food and changed or removed. email or a text message these days. damned lies or maybe somebody promoting ‘Kick it Out’. Help with drink products from suppliers as a I predict that you have already I recommend a rethink. Post a just failed to divide by ten. Since that and you’re helping their career, sampling exercise. “ Ask yourself the two obvious questions – what will bring them in and what will bring them back? ” www.sports-insight.co.uk GEL MAX POWER

SUPER FIT MY SPORTING LIFE 45 Blindness proves no barrier for sporting glory

ou’re riding a racing bike at to the London 2012 Paralympics as a 50 mph, you can’t see where Tony James talks to Paralympic gold medallist serious medals contender. you’re going and your safety It wasn’t to be. Fachie and Y- and in extreme circumstances, Lora Fachie about life in the saddle and Duncan finished fourth in two your life - are in someone else’s velodrome events and eighth in hands. It takes a special kind of learning from failure the road time trial. In the road race person to cope with that sort of they had a 14-second lead going into challenge and they’re hardly likely the final lap only to have a jammed to come more special than Lora chain on the tandem and eventually Fachie MBE. finish seventh. Blind since childhood, Fachie is a Fachie admits she was Rio Paralympic gold medallist and devastated. “I felt I had let my tandem pursuit world record-holder. friends and family down and never She has also made what to most wanted to get on a bike again. I would be a massive disability into a decided to give myself a year to positive life-enhancing experience. see whether I could enjoy riding On the back seat behind her pilot a bike again and it was becoming and team-mate Corrie Hall, as they world champion in 2013 that really gear up training to six days a week rekindled my love for the sport. in preparation for next year’s Tokyo “It was at this point that I realised Paralympics, Fachie knows how that failing at the first attempt was dangerous her sport can be and nothing to be ashamed of and that relishes the risks she takes. I could be a Paralympic champion. “I love it,” she says. “I thrive on I learned a lot from the setbacks of the feeling of going so fast and not London 2012 and they made me a really being in control. I’ve had much stronger person.” some really nasty crashes – it took She won the 2013 world me two years to completely regain championship in Canada with my confidence after one in 2014 - another pilot, Corrie Hall, and but you put your trust in the person the following year the new team on the front of the bike. dominated women’s tandem racing, “There’s complete trust between adding the road race championship Corrie and me. In a race we know to their collection and double golds what the other is thinking and in Spain and Italy. we are equals in the team and the Not that this stopped them stronger. As a teenager she took up into it,” she remembers. But Rio 2016 was the golden medals we win are for both of us. having successful sporting careers. athletics and broke her mother’s What happened next would target, involving six-days a week “When I first started tandem Fachie’s mum was a 1,500m record- record. “I found my mum’s old profoundly change her life both training and strict health and racing I didn’t really consider how breaking runner, and two brothers running spikes in the back of her professionally and personally. She nutrition regimes - and it paid off. dangerous it was. Crashes hurt but played blind cricket and blind wardrobe and she became my heard about a visually impaired After years of hard, gruelling, work, you mend, and you’ve just got to get football for England. role model.” Beijing Paralympics runner who Fachie got her Olympic gold after back on the bike,” says Fachie, who “Our visual impairment was Fachie attended a mainstream had successfully switched to breaking the world record in the went skydiving on her 30th birthday never seen as a barrier to stop us school but when she asked to take a tandem racing, found a contact, and tandem pursuit, plus a bronze in the and can’t wait to do it again. “When doing the things we wanted to do,” PE GSE exam, her teachers tried to two weeks later was paired with road time trial. I give up racing, it could be my next Fachie remembers. “My parents dissuade her. “They were worried experienced able-bodied cyclist The successful partnership with big challenge.” always encouraged us to take any my lack of sight would cause me to Rebecca Rimmington for her first Hall has continued, with gold medals A warm and engaging person, and every opportunity that came up. fail. But I took the exam - and was tandem ride. in track and road events and building Fachie loves her life. “I wouldn’t “We were just an ordinary the first student in the school to get She says she instantly fell in momentum for the defence of their have my sight back even if I could,” family which became very good an A*.” love with the sport. “As a child my Paralympic title at Tokyo 2020. she says. “I’ve accepted what I have at problem-solving to complete At 17 she took a break from parents bought me a bike but we “Of course I want to win gold in and if I woke up tomorrow with everyday tasks. None of us could athletics to study physiotherapy at couldn’t take the stabilisers off. I Tokyo,” Fachie says. “But I want sight, I really wouldn’t know what to see what we were doing and we the University of Birmingham but can’t ride a solo bike but on the back Neil to win more. If I’m not doing do with my life. walked into each other a lot. The discovered that this was not to be of a tandem something just clicked.” well he’s there to work out what’s “I love having a guide dog, I love neighbours also got used to seeing her ultimate challenge. “I realised Something also clicked with going wrong and is my best critic.” riding on the back of a tandem. If I us out with four guide dogs. But just how much I missed sport. I Scottish-born gold and silver Already she is thinking about life was to change now, I’d be back to apart from that we were normal! I missed competing - and especially medallist Neil Fachie who had after Tokyo and is currently doing square one. I have lived my life not never regarded my lack of vision as the feeling of winning.” been her initial inspiration. They a nutrition course with the Future being able to see and it has given something to hold me back.” When it was announced in 2005 became close, married in 2016, and Fit Training organisation, for which me incredible opportunities like Until she was five, Fachie could that London would host the 2012 are now a charismatic Paralympics she is an ambassador, as part of an competing in the Paralympics and still read large letters and played Paralympics Fachie dreamed power couple. eventual new career “I’m hoping meeting amazing people.” football and cricket with her of competing but had given up Rebecca Rimmington was that the lessons I’ve learned in sport Fachie comes from a family brothers. “The only reason they let athletics. She was looking for a new Fachie’s pilot when she joined can help others succeed in whatever which knows all about plunging me join was that I could find the ball challenge and serendipity provided the Great Britain cycling team in they want to do,” she says fearlessly into the dark. At home for them when they lost it.” the answer. 2009 and the pair competed at “My story has taught me that it’s in Liverpool her mother and two From then on, her sight Listening to commentary on the 2009 and 2010 track world ok to fail but not ok to give up. You brothers could only make out if it deteriorated until she needed tandem racing at the 2008 Beijing championships. The following year, can learn from failing and come was night or day and her father’s a cane and a guide-dog but her Paralympics she became fascinated with a new pilot, Fiona Duncan, she back stronger. So keep on trying and congenital cataracts gave him very determination to succeed at by the sport. “I thought it was won silver at the UCI para-cycling one day - as happened to me - that limited vision. whatever she tackled only grew amazing but had no idea how to get track world championships and went dream might just come true.” “ I’ve accepted what I have and if I woke up tomorrow with sight, I really wouldn’t know what to do with my life. ”

www.sports-insight.co.uk 46 UNDER THE COUNTER A sideways look at the world of independent retailing It's all getting a bit heated!

id you read that bit in the 27 people that your shop is rubbish Customer: “That's terrible. I feel paper the other day about and that in future they're going to awful. Poor chap. Send him my very the America pizza store buy stuff on-line. best. Just let us know when the Downer who pulled out a gun and With business being what it is board eventually comes. Don't worry threatened to shoot three customers at the moment - I've just rung up about my daughter - she is getting a who complained that the basil the till to remind myself of what it pony as well anyway." leaves weren't chopped finely sounds like - you simply can't afford Hopefully we won't see him again enough in their pizza Margherita? to put anyone's back up. but the same can't always be said And what about the coffee shop that And if that means walking around of the shopkeeper's scourge: the has banned the chap who complained all day with an inane grin on your habitual complainers. You know the 37 times that their decaffeinated face and putting up with nonsense ones I mean: Whatever you try to coffee tasted like Bovril? from someone who's got out of the sell them, whatever its price, it won't I don't know if it's all these wrong side of the bed that morning, be good enough. eruptions on the sun causing then so be it. The good news is that we haven't negative vibes, or whether it’s all the In fact that's not as easy as it seen our worst customer from hell worry about Brexit and President sounds, as I found the other day ever since Norman interrupted his Trump, but it seems to me that when I was confronted by a man diatribe about the inadequacies of customers are complaining a lot who wanted to buy just one football a pair of Burmese-made cricket more than they used to - and about boot lace - the one in the other boot pads he had bought for his son, things which, to be honest, seem was apparently OK. with: “I shouldn't stand too close pretty trivial to me. When I pointed out that would be The truth is that Norman, during daughter's birthday three weeks ago to the counter. For instance, a cove came into our a violation of the 1992 amendment the course of a long career in sports and this is the fourth time I've been "I seem to have caught something shop the other day and complained of the Sales of Goods Act (1979) and retailing, has learned how to deal in. What the hell are you playing at?" nasty on holiday in the Gambia and that it was raining. He also had I could probably go to prison for with complaints - mainly because Norman: “The proprietor's in I'm waiting for the result of tests." something to say about the fact that it, things started to get nasty and I his customers have had a lot to hospital I'm afraid. The wholesaler The customer was last seen hurrying the sole came off one of the Albanian found myself trying to remember if complain about. let us down and the boss was making from the shop with his coat collar trainers we had sold him while he I had learned anything useful from But I have to admit that when a special trip to fetch your board over his mouth. was actually taking it out of the box that kung fu demonstration in 1988 dealing with customers who have when his car was hit by a runaway I was thinking that perhaps I which, I suppose, might be construed at the Methodist Hall, and decided marched into the shop fizzing with petrol tanker. Things aren't looking should stand Norman a spot of lunch as a possible valid complaint. that I hadn’t. fury, it's a pleasure to hide behind too good. We'll know more when he on the strength of getting us out of Be that as it may, there's no Luckily my assistant Norman was the office door and hear Norman at comes out of intensive care. that bit of trouble and maybe I would doubt that dissatisfied customers on hand to defuse the situation by work, as this recent instance shows: "The family heard him whisper that have done, but for the life of me I are on the increase and if the latest donating the bootlace he uses to tie Customer: “I want to speak to he hoped your daughter has a happy couldn't think of anywhere round statistics are to be believed, every up his dog outside the pub and the the proprietor. Now look here. birthday and that I should give you here where I hadn’t complained disgruntled punter will tell at least man went away reasonably placated. We ordered a skateboard for my your money back." about the food.

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