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FOR MORE INFORMATION CONTACT APOLLO LEISURE Tel: 00 44 1202 812000 *as validated by a leading Email : [email protected] independent test house ENE9694_Trade_Ad_265x360mm v9.indd 1 26/04/2017 13:06 4 WELCOME Brandwave create new ‘Together, we are to this month's Sports Insight rowing’ identity for British Rowing British Rowing and sports of respondents were both proud to “Together, we are rowing”. work of the supporters such as marketing agency Brandwave be a British Rowing member and It represents an inclusive umpires at events, coaches respect created a new identity to satisfied or very satisfied with the approach to promoting the their athletes on their drive and support the organisation’s service they receive, it was clear membership to audiences that are commitment to training. Together, restructured membership from some of the comments that already invested in the sport, or each of these roles make the sport. programme. certain key roles in the sport didn’t discovering rowing for the first time. “It was important to move away British Rowing, the feel that the membership structure As well as the overall creative from the physical benefits and really governing body for the sport of was designed for them. To start development, they also worked tap into the emotive reason for being rowing, has introduced a new to address this, we’ve created on messaging, designed the new involved in rowing. “Togetherness” membership structure to make a framework with categories membership joining packs - was a core theme across all I hope everyone had a great it more relevant to the current of membership that are more including membership card - and Christmas and the New Year got membership types, from camaraderie membership and the wider reflective of the sport as a whole.” online communication assets; social between team mates to the social off to a good start. rowing community. “Our new Coach and Support media and email marketing. As part It's still dark out there but there benefits that come with rowing to Moving away from a more memberships were introduced to of the new membership framework, keep fit or volunteering at events. is a glimpse of days become longer traditional governing body recognise that incredibly important British Rowing has also launched a and lighter nights. Okay, maybe This led to the creation of a more membership scheme, current group of qualified coaches, umpires new online management system for meaningful message, something that reaching a bit at the moment. and prospective members can and volunteers that support our its members. But hopefully a lot of people connects the different member types now choose from new Race, Row, rowers, clubs and competitions, This will improve the experience of with British Rowing as a brand.” are coming out of their winter Coach or Support categories, and and we can now start to develop buying, changing or renewing British hibernation and beginning to take on an experience more closely aligned and deliver services, benefits and Rowing memberships, booking onto some new year sporting challenges. with their roles in the sport. content specifically for them, as well courses and events, checking ranking Editor: MARK HAYHURST New Year resolutions kicking in and Phil Hornsey, director as our wider group of members. points and accessing British Rowing Tel: 01206 508618 Email: [email protected] being stuck to hopefully. of membership and rowing “In 2019, we’ll be focusing on member benefits. And maybe that will translate community at British Rowing, reconnecting former rowers with It sits on the same platform as the Advertising Manager: through to sales across the board. said: “Over the last 18 months our new membership offer to help organisation’s new ClubHub Portal, KEITH MARSHALL In this issue Tony James talks to we conducted a consultation them to safeguard the future of giving rowers the ability to manage Tel: 01206 505947 Paralympic cycling gold medallist process, including our biggest their sport.” both their British Rowing and club Fax: 01206 500243. Lora Fachie about life in the ever survey of British Rowing British Rowing appointed membership through one system. Email: [email protected] saddle and learning from failure members at the end of 2017, Brandwave to develop a Natasha Clarke, account director Advertising Sales and proving that blindness isn't a with over 1,300 members taking new identity for the updated at Brandwave, said: “We knew this barrier to sporting glory. 21-23 Phoenix Court, Hawkins Rd, part. Although over 60 per cent membership programme, needed to be emotive and speak Colchester, Essex CO2 8JY Paul Sherratt, of Solutions for to everyone who associates with Sport, investigates the changing face the sport, whether they’re in the Group Advertising of Intersport and the impact their 2.0 middle of their training, coaching Manager: SAM REUBIN roll out could have on their business. at a local club, marshalling at a Also, globally-renowned Group Editor: rowing event or simply enjoying adventure mountain biker, EMILY SEDDON being out on the water and as part Tel: 01206 505983 showman and stuntman, Hans Rey, of a healthy lifestyle. talks to Angela Sara West about “We led a qualitative research Publisher: MATTHEW TUDOR his incredible exploits, what’s hot piece to really understand what it Art Director: LEE WHITEFORD in the world of mountain biking, is about rowing that people love. his forthcoming UK tour and The key insight we found from Advertisement Art challenging former US President this was that everyone within the Director: KEVIN DENNIS George W Bush to a bike race. rowing community has a role, Reproduction: I hope you enjoy reading the and each role is respected by the ACE PRE-PRESS. January issue. others. Racers appreciate the hard Tel: 01206 797541 Photography: CLIQQ PHOTOGRAPHY Ellesse signs British number one tennis star Johanna Konta www.cliqq.co.uk Ellesse, the Italian sports force to be reckoned with in the highlights while wearing ellesse. Twitter: @CliQQphoto apparel brand, has signed women's game. The agreement sees the brand Accounts: SUE CARR. British number one and 2017 Konta said: “I’m very excited to further invest in a sport with which Tel: 01206 505903 Wimbledon semi-finalist be joining the ellesse team ahead it has a great affinity, with the aim Published by Maze Media (2000) Johanna Konta ahead of the of what I hope is a big year for me. of bringing style back to the court. Limited, 21-23 Phoenix Court, 2019 season. Ellesse and tennis go hand-in-hand Simon Breckon, ellesse brand Hawkins Rd, Colchester, Essex The former world number four and their experience will allow me to director, said: “For ellesse, CO2 8JY sport has always been about a obtained her career high after go out and play with style. I’m really All contents © Maze Media (2000) a historic, record-breaking run looking forward to getting back out combination of flair and style and Limited. The views expressed in at the All England Club in 2017, on the court and showcasing their we’ve carried that sentiment with this magazine are not necessarily those of the publisher. Every effort with her quarter-final match unique style to the world.” us at all times. We believe that style is made to ensure the veracity and being the most viewed women's The 27-year-old is joining the always wins and want our athletes integrity of the companies, persons, products and services mentioned in Wimbledon match in UK ever. As likes of tennis legends, such as to be wearing sportswear and this publication and details given a double Grand Slam semifinalist Boris Becker, Chris Evert, Tommy apparel which not only perform are believed to be accurate at the (Wimbledon 2017 and Australian Haas, Pat Cash and Guillermo brilliantly, but also look good, time of going to press. However, no responsibility or liability whatsoever Open 2016) and a triple WTA Vilas, among others, who have so we’re excited to see Johanna can be accepted for any consequence Tour title winner, Johanna is a achieved some of their career wearing ellesse.” or repercussion of responding to any information or advice given or inferred. No part of this publication may be copied, broadcast, interpreted, or stored, in any form, for any purpose, without the written IN PARTNERSHIP WITH permission of the publisher. 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