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Promotion of Tobu Group Medium-Term Business Plan

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Promotion of Tobu Group Medium-Term Business Plan Promotion of Tobu Group Medium-Term Business Plan May 17, 2019 TOBU RAILWAY CO., LTD. Promotion of Tobu Group Medium-Term Business Plan Status of Progress on Medium-Term Business Plan 1. Progress on Medium-Term Business Plan ・Asakusa/Tokyo Skytree area ・・・・・・・・・・・・・・・・・ P3 - 5 ・Nikko/Kinugawa area ・・・・・・・・・・・・・・・・・・・・ P6 - 8 ・Railway business ・・・・・・・・・・・・・・・・・・・・・・ P9 - 11 ・Town development/lifestyle service business ・・・・・・・・・ P12 - 14 ・Inbound ・・・・・・・・・・・・・・・・・・・・・・・・・・・ P15 ・Hotel business ・・・・・・・・・・・・・・・・・・・・・・・・・ P16 2. Three Pillars of Management Strategy ・・・・・・・・・・・・・ P17 - 19 3. Revision of Target Management Indicators ・・・・・・・・・・・ P20 - 21 for Medium-Term Business Plan All rights reserved. Copyright © TOBU RAILWAY CO., LTD. 2019 1 Promotion of Tobu Group Medium-Term Business Plan Progress on Medium-Term Business Plan Period covered by Medium-Term Business Plan Plan FY2017 FY2018 FY2019 FY2020 FY2021 and later Maximization of revenue through through revenue of Maximization focused investment in key areas key in investment focused Development of Kitajukken River waterfront space ●Opening of facility Asakusa/Tokyo (under elevated railway) ●Construction Skytree area Sumida River ●Completion pedestrian bridge concept commenced ● Construction of 2018.2 ●Opening of hotel Nikko/Kinugawa THE RITZ-CARLTON NIKKO Construction commenced ● ●2018.11 area SL operations 2017.8 ●Restoration complete SL launch of operations Launch of second SL restoration Promotion of redevelopment project Discussion/coordination with area stakeholders/government officials for promotion of redevelopment ●Urban planning decision Ikebukuro area for west exit of Ikebukuro Station Ginza/Yaesu/Coastal Construction of AC Hotels ● 2018.3 ●Opening of hotel area by Marriott Tokyo Ginza Construction commenced further cultivation of businesses along railway lines railway along businesses of cultivation further Improvement of value along railway lines through through lines railway along value of Improvement Introduction of seating service Launch of operations for Hibiya Line through trains Improvement of Completion of double-track line between transportation Expansion of express operation ● Mutsumi and Sakasai, expansion of sections on URBAN PARK Line express operation sections services Introduction of new limited express for sightseeing Launch of operations Construction of Wakoshi south ●Construction ●Opening of Facility development exit station building commenced station building centered on stations Station store/building plan ●Opening of Kitasenju ●Shinkoshigaya VARIE ●Soka VARIE 2 ●Opening of Tokiwadai ●Opening of Kitasenju center zone Renovation of 4F/5F renovation Station North Exit stores South Exit stores Shimizu-koen Condominium/ ●Completion of ●Completion of ●Completion of Solaie ●Completion of Solaie Completion of ● ● detached houses ● Dokkyodaigakumae Completion of Nagareyama Solaie Katsushika Soka Matsubara City Nagareyama Otaka no Mori Provision of luxurious detached houses (2017-2020) Solaie Narimasu Kosuge Terrace condominium Otaka no Mori condominium ●Opening of Solaie ●Opening of Solaie I’ll ●Opening of Soka-city Takasago rental condominium lifestyle services Rental condominium I’ll Shimoakatsuka Nerima Kitamachi ●Opening of Shingashi Ekimae housing complex ●Opening of Kitasenju ●Opening of Hikifune ●Opening of Shin-Funabashi ●Opening of Funabashi Child-raising/senior care childcare facility Establishment of childcare facility childcare facility ●Opening of Minami-Sakurai childcare facility childcare facility lifestyle services Group point ●Launch of new Group point ●Opening of Wakoshi/Asakusa/Kawagoe West Exit Expansion of the Multifaceted development ●Osaka hotel business of hotels ●Sapporo rebranding hotel plan ● Inbound Establishment of Further promotion of Group inbound activities Inbound initiatives Asia Sales Branch All rights reserved. Copyright © TOBU RAILWAY CO., LTD. 2019 2 Promotion of Tobu Group Medium-Term Business Plan Asakusa/Tokyo Skytree area Integrated/ongoing town development Sustainable growth of Tokyo Skytree Town connecting two terminals and tourist areas Launch of electronic billboard Regular holding of events to attract customers Opening of SKYTREE DISCO content at EKIMISE Illumination of bridge over Sumida River Continuous tenant replacement ©2019 Mattel. All Rights Reserved. ©TOKYO-SKYTREE Launch of SKYTREE TERRACE ©Bird Studio / Shueisha Inc. ©”2018 Bird Studio” Production Committee TOURS Collective expansion of duty Skytree admission price free counters Strengthening of mutual customer referral revision Introduction of Alipay and through further promotion of integration Free admission for toddlers WeChat Pay Present Construction of Development of Kitajukken pedestrian bridge beside River area through public- Enhanced marketing to Expansion of ticket types Sumidagawa Bridge private collaboration attract groups Strengthening of online Asakusa Tobu Hotel ticket sales Expansion of collaboration with domestic and international OTA Aim for 4.5 million visitors to Tokyo Skytree Increased appeal as commercial TEMBO DECK facility Town development in collaboration Consideration of Town development in collaboration Development under elevated with government redevelopment utilizing with government railway near Tokyo Skytree Station (renewal of urban functions) company-owned land (creation of urban area resistant to disasters) Becoming Tokyo’s greatest tourist area All rights reserved. Copyright © TOBU RAILWAY CO., LTD. 2019 3 Promotion of Tobu Group Medium-Term Business Plan Town with new bridge and waterfront to promote integration of Asakusa and Tokyo Skytree Pedestrian bridge project beside Development under elevated railway between Sumidagawa Bridge Asakusa and Tokyo Skytree Shortest distance between Asakusa and Tokyo New “waterfront town” surrounded by park and Skytree Town hydrophilic terrace Contribute to area revitalization as new lively facility connecting two tourist areas of Asakusa and Tokyo Skytree Town Community hostel mainly targeting inbound tourists with café, lounge, event space, and other facilities creating liveliness to open Commercial zone will have 12 sections (tentative) Spring 2020 opening (planned) Illustration Outside of hostel (illustration) Tokyo New liveliness from Skytree Asakusa human exchange Town Commercial zone Commercial zone Hostel zone Copyright(c) NTT Geospace. All Rights Reserved All rights reserved. Copyright © TOBU RAILWAY CO., LTD. 2019 4 Promotion of Tobu Group Medium-Term Business Plan Future sales strategy of Tokyo Skytree Town Domestic-oriented efforts International-oriented efforts ■Establishment of attractive pricing ■Strengthening of online sales by linking ・ Revise prices of advance admission tickets (date- systems with overseas OTAs specific tickets) ■Strengthening of efforts to attract Chinese ・ Implement free admission for toddlers visitors Free Easy to make plans for going out! ・ admission Introduction of Alipay and WeChat Pay No waits! for toddlers ・Implementation of online/SNS ad campaigns, etc. ■Improvement of Tokyo Skytree name recognition on occasion of 2020 Olympics Easier to get Special lighting, laser mapping, etc. Support for family outings Cooperation utilizing Skytree Making Skytree a symbol of Japan ■Enhanced marketing to attract student groups Laser mapping ・ Infrastructure tourism to learn about Skytree as radio tower and emergency operation center FY2018 Results (Provision of educational material in Tokyo Solamachi Tokyo Solamachi average advance in cooperation with Chiba amount from each customer Institute of Technology) sales ・ Support for small groups through revision +3.6% +4.5% of number required for group rates (YoY) (YoY) ・ Implement group fare revision Tokyo Skytree Making Tokyo Skytree a “mecca” of memories TEMBO DECK visitors 4.27 million All rights reserved. Copyright © TOBU RAILWAY CO., LTD. 2019 5 Promotion of Tobu Group Medium-Term Business Plan Nikko/Kinugawa area Transition to resort that can Transition to stay-type resort Transition to year-round resort meet diverse tourist demand Commissioning of Launch of SL Revaty Limited Express comeback operations Total of around Total of 171,000 2 million passengers passengers Introduction of Nikko Concierge Making KANAYA Hotel Opening of new TOBU WORLD a group company SQUARE Station Opening of official Launch of casual sightseeing services Instagram account (Tobu-nikko Station) New highway bus between Commissioning of Nantai, a new pleasure boat on Lake Chuzenji Preparation of environment Tokyo metropolitan for receiving Muslims area/Airport and Nikko area (Establishment of prayer rooms, development of Muslim- friendly menus, etc.) Renewal of discount passes for Multilingual admission ticket foreign tourists SL tie-up events Tie-up event with domestic sales machines Ticket sales +6.0% YoY Introduction of Taiju steam locomotive camera community (Tobu-nikko Station Tourist dream car Center/Rinnoji) Present Luxury hot spring inn Consideration of enhancement “Nikko Fufu” (tentative name) of secondary transportation, to open in spring 2020 including cooperation with traffic Lake Chuzenji motorboat congestion measures Opening of new port on southern Construction of Nishi-sando shore of Lake Chuzenji restaurant facilities Consideration of MaaS Introduction of second SL Introduction of new limited express for sightseeing Cooperation with consideration of introducing Summer 2020 opening electric buses in Tochigi Enhancement of outdoor activities Development of new foods THE RITZ-CARLTON NIKKO Become world’s
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