The Ashen Premise

CONFLICT ECONOMY DISASTER

Samar is situated in the effects of The distinction of one of only five these settings play is initially regions in the a major role in tied to natural country riddled with shaping the devastation as conflict as the New province's Samar is often the People's Army rebels struggling economy first Asian landmass are still active in – this makes Samar hit by more that 20 the area one of the poorest tropical storms or provinces in the typhoons that are born in the Pacific Ocean each year The Glints Within

NATURAL WONDERS TRADITIONS FESTIVALS Igniting the Spark Our Tourism Plans, Programs, Policies and Investments The Wake Up Call

WASAR Training Oriental Hotel Tide Embankment Project

Solar Farm in Palo Palompon Mariculture SAMAR Can’t Remain At The Bottom Forever We had to take a step back, look at the bigger picture and find creative solutions to BRIDGE THE DIVIDE

Our Vision

SAMAR:

• a prime tourist destination • well-sustained environment • stable economy anchored on agro-forestry and fishery • empowered, disaster-resilient, hospitable, healthy and God-loving citizenry • managed by responsive, accountable and transparent government. Our Mission

Build a safe and eco-friendly community through sustainable socioeconomic development programs and projects that would improve the quality of life of the Samarnons. Our Shared Goal

Make TOURISM the driver for Samar’s cultural preservation, environmental care, values transformation, resiliency and economic prosperity for all. Stakeholders / Development Partners

Local Potential National Line People’s Government Investors Agencies Organizations Units

End Internal Private Civil Society Consumers Team Sector

Education Educational Media NGOs Institutions Institutions The Strategy

“Quick-win” Market and Programs, Productizing Media Activities and and Branding Visibility Projects

15 The Target Market

THE NATURE-RIDER SOLACE-SEARCHING MILLENNIAL PROFESSIONAL The Product TANDAYA TRAIL The Local Community as Tourism Service Providers

Community-based Peoples Organizations:

Mamanwa Tribe , Samar

Sohoton Services Cooperative ENGAGED TORPEDO Basey, Samar Paranas, Samar EMPOWERED

Marabut Kitchen Women’s San Juan By The Association Bay Association Marabut, Samar Sta. Rita, Samar Tandaya Trail Product Enhancement Tandaya Trail Product Development

Mangrove Forest The Secret Kitchen Exploration Of Samar Tandaya Trail Product Development

LARA Expanding the Tandaya Trail

Tandaya Trail 2

Gobingob

-

San San Juan By The Bay Langon

Falls Falls

Lulugayan LoboCave Spreading the Spark

Collateral Development Social Media and Travel Trade Spreading the Spark: Goals Achieved

Rebuilding the external image of Ushering in Samar while prosperity by internally building strengthening the a sense of pride marginalized among the sector Samarnons Spreading the Spark: Goals Achieved

Steering growth Promoting care in the rural for the areas environment SPARK SAMAR DEVELOPMENT AGENDA Framework

COMMUNITY TRANSFORMATION

PLATFORM Trade & Disaster Agriculture History & Preparedness Peace & Environment Education Health Industry Infrastructure & Fisheries Culture & Order MSMEs Resiliency

T O U R I S M GOOD GOVERNANCE Systematic Approach Role Of The Government

Investing in Good Governance

Investing in People

Investing in Infrastructure

Investing in the Environment Spark Governance: Role Of The Government Spark Governance: Role Of The Government

Investing in the Environment

Environmental Spark Samar Code Cave Summit

Youth DRRM Summit

Mining Recreational ENVIRONMENT Moratorium Guidelines Spark Stakeholder Participation Engaging Communities and Sectors IF IT’S NOT INCLUSIVE,

IT’S NOT GROWTH 33 Spark Sustainability Placing Mechanisms that ensure sustainability of the Tourism Plans, Programs and Projects Spark Sustainability

Samar Provincial Development Physical Framework Plan (PDPFP) 2016-2022:  Human Capital Development  Community Organizing and Cooperatives Development  Micro, Small and Medium Enterprises (MSMEs) incentive package  Private-Public Investment Collaboration for Eco-tourism  Tourism Clustering or Tourism Destination Packaging  Compliance to Standards for Tourism Facilities and Services  Inculcate Entrepreneurial attitude among youth  Intensive Tourism Promotion  Tourism Infrastructure Support Facility Development  Protection and Conservation of the natural resources  Tourism DRRM & Resiliency Spark Partnerships Public and Private Sector Partnerships Private-Public Partnerships

Bridging Leadership Go Negosyo Program - A Zuellig ALKFI-Bantay Networking Linkages LInkaging on Foundation program Kalikasan Program Entrepreneurial Skills in partnership with Ecotourism and (GO&NGO's) and Product Local Chief Livelihood Project Enhancement Executives/LGU's Spark Best Practices Initiatives Worth Replicating Initiatives Worth Replicating

Enhancing LCE as the Leadership Development Capabilities Champion Spark Collaborations The Implementation process of LGU Tourism-related programs and projects Align

Consult

Collaborate Spark Output & Outcomes The overarching impact of tourism programs Social

Economic

Culture & Heritage

Environment Spark Outputs and Outcomes

Economic (Product Development, Social (Education, Tourism Support Gender Advocacy, and Business Child Protection Services, Micro etc.) lending-finance, human resource development • Tandaya Trail product • Support to K-12 Tourism etc….) Specialization track development / enhancement

•Mainstream gender concerns in •Tourism Industry Human tourism and promote protection Resource Capability Building and welfare of women and children Spark Outputs and Outcomes

Culture and Heritage Environment (Conservation and (Protection and Preservation, etc….) Preservation, Culture and Heritage Greening, Waste (Conservation and Management, Use of Preservation, etc….) alternative energy resources, etc….)

• Cultural mapping finished • Champion environmental causes and Disaster Risk •Support to the Banig craft Reduction & Mitigation production - LARA •Collaboration with the DENR, for greening programs Spark Unity Community Support and Acceptance Spark Outputs and Outcomes

Former supporter of insurgents Many verbalized their gratitude Environmentor part of illegal activities have for having been part of tourism (Protectiontransformedand to become development in Samar Preservation,champions of mother nature. Greening, Waste Management, Use of alternative energy resources, etc….) Many LGUs and communities have verbalized their desire to be part of the Tandaya Trail or be involved in tourism by providing services along the value chain Spark Feedback & Improvement The Drive to Do Better Both formal and informal monitoring and feedback mechanisms are being utilized to assess the areas of improvement in the Samar tourism industry. Tourism Outcomes Reaping the Results Tourism Outcomes

TOURIST ARRIVALS TOURIST RECEIPTS NUMBER OF ACCOMMODATION FACILITIES From From PhP 1,708B in 2015 to 118,018 in 2013 to 41 establishments with 207,709 in 2016 PhP 1.973B in 2016 507 rooms in 2012 to 50 establishments with 822 rooms in 2015 Tourism Outcomes

TRIPP Roads TRIPP Roads TRIPP Roads approved 2015 - 2016 approved for 2017 for 2018 implementation implementation 8 tourism road projects worth 2 tourism road 7 tourism road projects P598M projects worth worth P130M P200M Tourism Updates “ It is not the Strongest of the species that survives, nor the most intelligent that survives. It is the most adaptable to change.

- Charles Darwin - ” THANK YOU