Alternative Payment Methods in General
PAYMENTS Alternative REPORT payment methods Tricia Lines Hill of First Atlantic Commerce believes payment companies need to diversify and accept many forms of online payments to succeed in today's anti-fraud environment hile I was getting ready for bed last movers and shakers are offering sideline activities so night, I gazed at my rolled-up tube of as not to lose their already acquired customers (that toothpaste sitting on the bathroom coun- want to play a different game) to other operators. Wter, and as my eyes rolled over the brand – Aquafresh Likewise, payment gateways, which in their sim- Extreme CleanTM – I thought about how consumer- plest form used to be the switch between the mer- buying behaviour toward toothpaste has changed in chants and the banks for credit card processing, are the past three decades. now offering other forms of online payment to satisfy Remember when toothpaste was simply there to their customers. Those that differentiate themselves clean your teeth and prevent cavities? Today, how- will gain market share and continue to lead the online ever, toothpaste has morphed into that whole mouth- payment space, while those that stick to credit card Tricia Lines Hill clean trend. It whitens, brightens, freshens breath, processing only will surely fall behind. is vice-president, fights plaque, fights cavities, controls tartar build- Apart from secure and reliable credit card process- Marketing & up, tastes like mint or cinnamon or bubblegum. ing, the leaders are providing other forms of payment Corporate Com- munications, at First through their platform such as debit card processing, Atlantic Commerce PayPal, virtual cash in the form of Ukash and/or Pay- (FAC), a Bermuda- Changing business models safecard, inbound bank transfers and payout solutions based, international Bear with me, I am coming to my point here.
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