WEMBLEY MASTERPLAN Supplementary Planning Document

WEMBLEY Supplementary Planning Document MASTERPLAN WM WEMBLEY MASTERPLAN Supplementary Planning Document Adopted June 2009 Section 0 - Front Cover v7.indd 38 1/3/10 12:13:22 FROM VISION TO REALITY This masterplan has been prepared to guide developers and landowners in the area as the regeneration of Wembley moves forward over the next twenty years or more. A range of community benefits are envisaged as a necessary part of the regeneration and the current aspirations are outlined throughout the document. The document proposes ways in which the community benefit might be delivered by suggesting quanta of development, indicative building layouts and heights of buildings, amongst others. It should be noted that this document is not prescriptive and will be subject to variation over time, particularly in response to the adoption and revision of the Infrastructure Investment Framework, which forms part of the Local Development Framework Core Strategy. 3 Section 0 - Front Cover v7.indd 39 1/3/10 12:13:30 ForEWorD I am pleased to offer my support and endorsement for this new masterplan for Wembley. Wembley is one of London’s most exciting regeneration opportunities and the scale and pace of change in the last few years has been breathtaking, but this is only the beginning. With the successful opening of Wembley Stadium, The success of the adopted planning documents re-opening of Wembley Arena, the creation of and impetus provided by the opening of the Wembley Arena Square, and completion and stadium and development of the Quintain occupation of the first residential units, the Stage 1 application has now provided the shift in regeneration of Wembley is fast taking shape. Plans perceptions of Wembley as a global brand and to build further new homes, shops, hotels, restaurants desirable location in which to invest. Given this and a multi-screen cinema are well underway by shift and rising development interest, the time is Quintain Estates & Development plc and £80 million now right to adopt this strengthened Wembley invested in infrastructure and transport improvements Masterplan. has successfully changed Wembley into a public transport destination. I believe a new chapter has begun in Wembley’s history. Brent Council and our partners look The regeneration focus in Wembley has now spread forward to continuing to play their part in to other land in and around Wembley. Developer delivering our Vision for a new Wembley. interest in Wembley remains high with a number of new proposals coming forward for lands to the east and north of Wembley Stadium. Brent Council is determined to ensure that development within these lands occurs in a coordinated way. We also want to ensure that we maximise potential from one of London’s most exciting regeneration opportunities to provide tangible benefits to the local community whilst boosting the London economy. This strengthened Wembley Masterplan is essential to achieve these goals and ensure the new plan continues to provide strong guidance to developers over the lifetime of the regeneration project. 4 5 01. THE VISION 02. 05. PURPOSE & STRUCTURE DISTRICT & SITE BRIEFS 14 The New Masterplan 134 North West District 16 Achieving the Vision 144 Olympic Way 17 Core Objectives 158 North East District 18 Purpose of the Masterplan 168 First Way 19 Masterplan Process & Structure 178 Eastern Lands 03. 06. STRATEGIC & POLICY IMPLEMENTATION & FRAMEWORK DELIVERY 22 Area and Surroundings 188 Implementation 23 Past, Present & Future 196 Delivering the Infrastructure 34 Policy Context 200 Delivering Design Quality 202 Monitoring & Review 04. 07. THE MASTERPLAN CONTACTS & USEFUL 42 Land Use 78 Movement Infrastructure LINKS 93 Public Transport 96 Public Realm, Streetscape & Public Art 104 Scale, Height & Massing 108 Design Quality & Ambition 08. 116 Safety & Security 118 Flood Risk Strategy APPENDICES 120 Sustainability & Climate Change 6 7 01 the vision 1.1 THE VISION “Imagine a new Wembley! A new place, a new home and a new destination - modern, urban and exciting. At its core will be a comprehensive range of leisure and commercial facilities, exploiting excellent public transport connections to the rest of London and the United Kingdom, all in a contemporary, lively and distinctive setting.” 10 11 02 purpose & structure The New Masterplan Achieving the Visioin Core Objectives Purpose of the Masterplan Masterplan Process & Structure 2.1 The National Stadium plays an important There are a number of reasons why an updated THE NEW role locally, regionally, nationally and in an and extended masterplan is required: international context. It is a major venue for world class events, and attracts millions of visitors each ≥ Wembley will be Brent’s core growth area for MASTERPLAN year. It is an iconic landmark, a large employer the next 20 or more years; and a significant revenue generator for current and future local businesses. Together with the ≥ Increased residential growth needs greater By 2030, Wembley will be a national and Quintain Stage 1 Land holding, the impetus social and physical infrastructure planning; international destination, a key contributor to provided by the successful opening of the new the London economy and the beating heart Wembley Stadium has now provided a shift in This includes a range of measures such as: of the London Borough of Brent. It will be a perceptions of Wembley into a global brand world class destination, a beacon of sporting worthy of substantial investment. Given the shift ≥ new schools, health, sports and other and architectural excellence and will boast a in market conditions and rising development community facilities; comprehensive range of high quality hotels, pressures, the time is now right to revisit the leisure, commercial, residential and retail activities Wembley Masterplan and develop and strengthen ≥ new parks and open spaces; all in a contemporary, lively and distinctive setting. its remit to include lands to the east and north of the new stadium, maximising the regeneration ≥ new access roads into the area; potential of this area in line with Brent Council’s Vision. ≥ improved parking and bus services. ≥ There is a growing body of evidence to suggest an increased demand for new retail provision; ≥ The London Plan has been altered, with policy on sustainability measures significantly strengthened; ≥ A brand new Civic Centre for Brent is now planned within the North West District of the masterplan area; ≥ The continued successful operation of Wembley Stadium and Wembley Arena will reinforce Wembley’s role as a major visitor destination. 14 15 2.2 AchiEvinG THE Vision The overarching aim is to continue to build upon Wembley’s gravity as a world renowned destination and brand, which in turn will encourage regenerative investment and maximise employment opportunities. The regeneration process will provide jobs for local people living in deprived local neighbourhoods who may currently be unemployed or under-employed. 2.3 To achieve this ambitious goal we will need to create a balanced and sustainable mix of facilities with provision for a sustainable community, in a CorE world class urban setting. The masterplan seeks to provide a long term infrastructure, planning and development environment that will enable OBJECTIVES comprehensive and sustainable regeneration whilst allowing new and existing businesses, including Wembley Stadium, to operate with A range of core objectives underpin this increased success. masterplan and will ensure the future success of the Wembley area: Since 2002 Brent Council has sent out a clear and consistent message about Brent’s expectations ≥ The creation of 10,000 extra full time jobs (not ≥ A new shopping street that develops and and ambitions for Wembley. In 2007 the council only in the retail and hospitality sectors); complements the existing High Road offer; produced a document, ‘Wembley – from Vision to Reality’, which sets out eight principles to guide ≥ Training for local people to compete for locally ≥ New parks, open spaces and squares will the transformation of the area based on creating created jobs; provide vital amenity for all; an exciting destination for visitors and businesses from which the local community can benefit. It ≥ To play a leading role in the provision of ≥ Exciting new development that will meet will exude quality; harnessing its sport, music and sustainable homes and businesses that enable community, cultural and sporting needs; industrial assets to form a sustainable, vibrant and progress towards a low-carbon future; diverse community. ≥ Providing affordable and creative spaces for ≥ To enable Wembley Stadium, Wembley creative people; Arena and other existing businesses to co- exist harmoniously with current and future ≥ A pedestrian focussed network of living streets neighbours; that give priority to sustainable modes of trave; ≥ New large scale visitor attractions, hotels and conferencing will be encouraged; ≥ To create high quality, affordable homes within a defined and unique place; 16 17 CONTEXTUAL SECTION 2.0 ANALYSIS RESEARCH CORE SECTION 3.0 PRINCIPLES DESIGN & IMPLEMENTATION CONCEPT SECTION 4.0 DEVELOPMENT SECTION 5.0 DELIVERY IMPLEMENTATION 2.4 2.5 PURPosE MASTERPLAN SECTION CONTEXTUAL CONTEXTUAL RESEARCH of THE ProcEss & 3.0 ANALYSIS SECTION 2.0 ANALYSIS RESEARCH MASTERPLAN STRUCTURE This document has been prepared as a guide to ≥ To establish the impact of potential future The masterplan has been developed in SECTION CORE CORE Brent Council’s (the Local Planning Authority) development and set out

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