Broadcasting Jan 23

The Fifth Estate Broadcasting Jan 23

THE WOMEN YOU WANT WANT GOOD COMPANY The *1 afternoon show with 1Win Cities women 18 -49 and 25 -54 is Good Company.*

Company

9iov 135, Niemen DMA. Arbitran ADI, weekdays 5.4 p.m. Subject to limitations or survey. for further Information, call 6 155TP.TV Sales at (612) KSTP -TV 646 -555S or your nearest NGrareapolw / BtPrd Petry offke.

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Direct Broadcast Satellite Corporation

Direct Broadcast Satellite Corporation (DBSC) has approval from the Federal Communications Commission to establish a direct broadcast satellite service as a common carrier. Direct broadcast satellites, which are exceptionally high -power communications satellites whose signals can be received by relatively small, inexpensive antennas, will enable homes and offices throughout the United States to receive a broad range of television programs and information services directly from satellites orbiting in space.

We have been retained by DBSC to provide general financial advisory services and to design and arrange joint venture, construction and long -term financing for its satellite system. For additional information regarding DBSC, please contact one of the individuals listed below.

BECKE PJARIB A. G. Becker Paribas Incorporated

Project Finance Group

Charles S. Marantz, Vice President 212/747 -4112 Paul H. Rapisarda, Assistant Vice President 212/747 -4046 Vol. 106 No. 4 Broadcasting Jan 23

Summers named NAB's chief lobbyist Sony wins Betamax case INTV in Los Angeles Top 50 broadcast advertising agencies

fin - LOOK INSIDE D NAB chooses its executive vice NATPE. PAGE sa. Burch gives status report on president, general manager, John Summers, for syn. PAGE 68. Programers tell independents to be chief lobbyist post. Budget approved, Hill course patient with first -run fare. PAGE 70. Original product charted among other decisions emanating from seen as easing program shortage. PAGE 74. joint board meeting in Hawaii. PAGE 35. Advertisers and sellers hash out differences. PAGE 78. INN looks at sports, getting stations on the PAGES 80 -82. CONSUMER VICTORY D Supreme Court decides that air, sales and news. home videotaping is legal. Decision is expected to ignite battle on Capitol Hill to compensate INTELSAT SCORE Intelsat aims to head off copyright owners. PAGE 37. competition as it heads into 21st year. PAGE sa.

O makes proposal TEXCAB PREOCCUPATION D Warner Amex cutbacks DALLAS SHOWDOWN Drew Lewis system in Dallas. in major cities are major topic of concern during to scale down Warner's cable Texas Cable Show. PAGE 38. PAGE 86.

D admits BUSY MARKET D First -run programing is the TINKER HERE NBC chairman fall vows network biggest crop in years, observers say, as INN disappointment with schedule, ends; NATPE is just around the corner. PAGE ao. will do better. PAGE 89.

D Quincy Wash., cable operator MURDOCH CHECK D Warner and Chris -Craft MUST-CARRY CASE stations to complete exchange of stock in move seen to takes case for deleting must -carry it more difficult for Rupert Murdoch to gain appeals court. PAGE 91. control of Warner. PAGE 41. CONVENTION ADVANCES D National Religious MULTIPLE COMMENTS D FCC receives avalanche of Broadcasters and Radio Advertising Bureau's testimony on ways to lift ownership limits on Managing Sales Conference prepare for broadcasters. PAGE 42. respective meetings. PAGE 94.

TOP 50 0 Young & Rubicam again tops list of PBS DEBATE o Koppel and Donahue lead eight leading advertising agencies with radio, Nand Democratic candidates through first debate of cable billings. PAGES 47 -60. political season. PAGE 101.

WORTHY GOALS D is HAVING A PARTY D The Association of Independent Mimi Dawson defining her Television Stations celebrates in Los Angeles with role as FCC commissioner through strong stands its largest gathering. PAGE 62. Industry leaders and a commitment to making "real contributions" wrestle with next year's scheduling of INTV and to the industry PAGE 127.

INDEX TO DEPARTMENTS

Business 84 Datebook 22 In Brief 128 Open Mike 26 Business Briefly 14 Editorials 130 Journalism 101 Programing 89 Cablecastings 10 Fates 8 Fortunes 123 Law 8 Regulation 91 Riding Gain 88 Changing Hands 96 Fifth Estater 127 The Media 94 Stock Index 104 Closed Circuit 7 For the Record 106 Monday Memo 32

Broadcasting (ISSN 0007 -2028) is published 51 Mondays ayes( (combined issue at yearend) by Broadcasting Publications Inc.. 1735 DeSales Street. N. W. Washington. D.C. 20036. Second-class postage paid at Washington. D.C., and additional offices. Single issue $2 except special issues $3.50 (50th Anniversary issue $10). Subscriptions. U.S. and possessions: one year $60, Iwo years $115, three years $160. Canadian and other international subscribers add $20 per year. U.S. and possessions $170 yearly for special delivery. $100 for first- class. Subscriber's occupation required. Annually: Broadcasting D Ceblecaoing Yearbook $80. Across the Dial $6.95. Microfilm of Broadcasting is available from University Microfilms, 300 North Zeeb Road. Ann Arbor, Mich. 48106 (35mm, lull year $55). Microfiche of Broadcasting is available from Bell 8 Howell. Micro Photo Division, Old Mansfield Road. Wooster. Ohio 44691 ($37/yr.). Postmaster please send address corrections to Broadcasting. 1735 DeSales St., N.W. Washington, D.C. 20036. /

INDEX To ADVERTISERS A.G. Becker Paribas. Inc. 4 D Blackburn & Co., Inc. 96 0 Blair TV 34 0 Broadcast Electronics. Inc. 57 0 Broadcast Personnel, Inc. 123 D Chapman Associates 99 o Chicago, The University of 105 0 Churchill Productions 14 0 Classified Ads 112 -122 0 Columbia Pictures Television 12 -13, 23, 69 o Continental Electronics 28 o R.C. Crisler & Co. 101 o Embassy Telecommunications Second Cover/3 o The Fetzer Stations Third Cover o Gannett 79 o Golden West Television 49, 51 0 Group W Productions 11 0 Josephson International, Inc. 102 o King WNW 61, 63, 650 KSTP -TV Front Cover o KTLA 85 o Le Parc Hotel 125o Lorimar 89, 91, 93, 950 Reggie Martin and Associates, Inc. 100 o MCATV 6, 15, 16 -17, 550 Metromedia Producers 66 -67 0 Multimedia Entertainment 750 National Telefilm Associates, Inc. 18 0 NEC America, Inc. 83 o Paramount Television Domestic Distribution 43, 44 -45 o Petry 52-53 o Professional Cards 111 0 Cecil Richards, Inc. 97 o Robert W. Rounsaville & Associates 98 0 Scripps - Howard Foundation 103 o Services Directory 110 0 SONY Broadcast 20 -21 o Howard E. Stark 56 o D.L. Taffner/Ltd. 81 o Telepictures Corp. 24 -25, 27, 29 o Time World Newsradio Service 33 o The Tobacco Institute 600 Turner Program Services 8 -9 o United Press International 59 0 Viacom 19 o Victory Television 76-77 o fAlard -Beck Systems Ltd. Fourth Cover a Warner Bros. Television Distribution 31 0 Vf stern -yWrld Television, Inc. 71, 72-73, 87 o WOR-TV 46 aFFAUNID RU NG!

And the track is fast! The syndication numbers are starting to come in, and Quincy's doing exactly what it was touted to do- attracting huge numbers of young women, winning time periods from late afternoon to late night and giving a giant boost to its lead -out news programs! Here are the results from these early starters:

CHICAGO WBBM -TV 4:00PM ST. LOUIS KMOX -TV 4:00PM # 1 in the time period for both ratings and Moved station from 4th to 1st with four times as share -and a totally dominating performance many women 18 -49 as last year's programming. women 25 -54. among KANSAS CITY KCTV 10:30PM LOS ANGELES KNXT 3:30PM Boosted station from 3rd to 1st, delivering 55% # 1 with men 25 -54. Strong gains over lead -in more women 18 -49. and last year's programming. FRESNO KMPH -TV 12:OONOON MIAMI WSVN -TV 4:00PM Rating jumped 50% while the number of Delivered 80% more women 18 -49 than its women 18 -49 doubled over the previous year's lead -in -a 50% gain over last year. programming. QUINCY The favorite! MCATV

whatever happens in future, he will receive Fin /syn fizzle? sizable annual compensation until Crowded stage becoming eligible for normal NAB Is it all over? ABC and NBC were pension. It's safe bet that Metromedia's KTTV(TV) reported last week to be at point of Los Angeles, in association with abandoning efforts to negotiate settlement proponents of World System Teletext, will of financial interest/syndication issue with not be only ones providing Olympics - motion picture producers and, evidently, Refiguring sweeps related teletext service in Los Angeles next write off further efforts to get those FCC Strange things happen -sometimes twice summer (see "In Brief," this issue). Both rules repealed. "We've made all sorts of in sixth months. Though national ratings CBS and NBC have tested services at their offers that were stonewalled [by made it clear that CBS -TV won prime owned and operated stations there producers]," one well -placed source said. time in November sweeps (by more than a (KNXT[TVI and KNBCITVI), and it's "There's been plenty of give on our side rating point, at that), tabulations of understood that both networks are but no give at all on theirs." With informal market -by-market reports raise doubts formulating plans to provide service deadline of Jan. 31 for completion of aplenty. ABC researchers, in fact, designed to promote teletext during negotiations, there was speculation or that- calculate that ABC won (barely) in summer games. Speculation is that one barring spectacular turnaround -ABC Arbitron measurements and that CBS both networks may align with Panasonic and NBC would soon give individual won (barely) in Nielsens. In terms of and Quasar, both Matsushita subsidiaries, reports of stalemate to FCC Chairman "pure" network programing (local which will have NABTS -standard Mark Fowler. First of these, it was said, programs excluded), ABC says prime time decoders on market shortly, for joint may come this week. homes delivery in Arbitron measurements project during L.A. games. Sony, third CBS's position was less clear. Chairman came out this way: ABC, 15,355,000 manufacturer to announce that it will build Thomas Wyman had been negotiating homes per average quarter hour; CBS, NABTS decoders for U.S. market (its with MCA Chairman Lew Wasserman and 15,179,000, and NBC, 12,738,000. In first units are due out in June or July), is at one point seemed close to compromise Nielsen sweeps it was CBS, 15,372,000; also possible candidate for joint project. framework but, in end, couldn't accept it ABC, 14,960,000, and NBC, 12,563,000. (BROADCASTING, Jan. 9). Producers In both, combined delivery was up from meanwhile were saying that networks November 1982, with gains by ABC and Moving in refused to meet with them last week. NBC more than offsetting slight declines Said network official: "No meeting was by CBS. By Warner Amex or some other cable company gets around to wiring scheduled; no meeting was held." It was second sweeps surprise in six Milwaukee, large hunk of market may months: Results of May 1983 have been lost to competitive medium. measurements were so close that all three $7- Executives of Movie Systems Inc., billion year networks calculated order of finish leading MDS operator, and Microband differently (BROADCASTING, July 4, When all bookkeeping's done, it should Corp. of America, leading MDS common 1983). CBS researchers, who include local show three TV networks' 1983 combined carrier, are scheduled to meet in New York as well as network programing in their billings at least approached $7 billion and this week to discuss joint venture to calculations, have not completed work on perhaps passed that mark, in estimates multichannel television service of November books, but preliminary provide compiled by Broadcast Advertisers eight channels or more in city. Movie indications suggested race for first place Reports. Through November, total stood at Systems, which now operates profitable was closer than anyone had expected. $6.35 billion, and even if December only 27,000- subscriber single -channel MDS matched monthly average -which it service in city, has leased another MDS usually exceeds comfortably-full -year channel from Graphic Scanning and most figure would be over $6.9 billion. Brokers of time of two ITFS channels from local Eleven -month figures confirmed earlier Veterans Administration hospital. projections that each network would pass Man in middle of quiet diplomacy to Microband has bulk of time on four ITFS $2- billion mark in 1983 ( "Closed merge National Association of channels through lease with National Broadcasters Radio Programing Circuit," Dec. 19, 1983). Through University of the Air. Both are seeking with November, BAR estimates put ABC at Conference annual convention of additional ITFS capacity in market. $2,277,604,100, CBS at $2,121,381,400, National Radio Broadcasters Association and NBC at $1,952,745,900. All NBC was Martin Rubenstein, president of needed in December to reach $2- billion Mutual Broadcasting System and one Plateau territory was about $47.25 million, or with contacts on all sides of radio's less than one -third of its monthly billings political spectrum. He met first in Although exact sales figures have not yet average. Washington with NRBAs Bernie Mann and been tabulated, network radio billings for Abe Voron in November, then put December are expected to be "flat," together similarly unpublicized meeting according to Radio Networks Association Security blanket with NRBA leaders and NAB's joint (RNA) president, Art Kriemelman. chairman, Gert Schmidt, and radio board December will mark second consecutive Among other attractions of new deal for chairman, Martin Beck, in December. month that network billings were soft. John Summers in National Association of Pact was ratified Jan. 6 (BROADCASTING, (November was down 1.3%.) Kriemelman Broadcasters scheme of things is his Jan. 9). Also lending hand in courtship: says, however, that the year should be up "golden parachute" contract that holds Gary Stevens of Doubleday Broadcasting, around 18%. RNA relies on data collected out generous increase over present salary who hosted midterm meeting in New confidentially by accounting firm of Ernst of about $120,000 plus assurance that, York. & Whinny.

Broadcasting Jan 23 1984 7 1

Lee `'L'e tie `Le via a-Lia J:L fL rL fL J:'L fL rL THESE STATIONSARE ALREADY ONBOARD WOR - New York KTVT- Dallas. Ft. Worth KDVR -Denver KTLb1- Los Angeles. Palm Spring. KHTV - Houston KCRA - Sacramento. Stockton WFLD - Chicago WPGH- Pittsburgh KPTV - Portland. OR KTZO -San Francisco. Oakland KCPQ - Seattle. Tacoma KPNX - Phoenix. flagstaff WLVI- Boston. Manchester Worcester WTCN- Minneapolis. St. Paul WZTV - Nashville. Bowling Creen WKBD - Detroit WXFL- Tampa. St. Petersburg WTMJ -Milwaukee WTTG - Washington. D.C.. Hagerstown KPLR - St. Louis WCCB- Charlone

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WDSU - New Orleans KOTV -Tulsa KVIA -EI Paso WGRZ - Buffalo WRLH - Richmond, Petersburg, KSBY- Santa Barbara, Santa Maria. WXMI -Grand Rapids, Kalamazoo. Battle Creek Charlottesville San Luis Obispo WTTO - Birmingham. Anniston WIXT - Syracuse. Elmira WBNC - Binghamton WMKW - Memphis KSNW - Wichita. Hutchinson KJTV - Amarillo KOKH - Oklahoma City WPMI - Mobile. Pensacola KSNF - Joplin. Pittsburg KUTV - Salt Lake City WROC - Rochester KTVB -Boise WDRB - Louisville KAYU - Spokane KJAA- Lubbock WYAH - Norfolk. Portsmouth, Newport News WLEX - Lexington KSNT- Topeka WVAH - Charleston. Huntington KBVO - Austin WTSC - Albany. CA WXXA - Albany. Schenectady, Troy WFFT -Ft. Wayne KVHP - Lake Charles WJTM - Greensboro. High Point. WNNE- Burlington, Plattsburgh WNHT - Concord. NH Winston -Salem KTHI- Fargo. Valley City KCWS- Aspen, CO v v zr v v v v v "Ai

...:. Lousteau/Mazon 4t. ' The Expedition of the Century. 6 hours Turner Program Services Atlanta: 404- 827 -2200 London: 44 -1 -636 -2431. Telex: 894179

Inactive interactive struck in lieu of a hoped for joint venture Arts and Sciences where he argued that de- between the two services to provide a full- spite some problems, the electronic corn - Warner Amex Cable Communications an- channel version of ESPN in Canada. ESPN munications media in the U.S. is far from nounced last week that it is discontinuing still hopes to import a full sports channel to that envisioned in George Orwell's 1984. production and distribution of its 90- minute Canada eventually but still has several ob- "The flaws lin comparing the two] are obvi- daily schedule of Qube network interactive stacles to overcome, foremost being approv- ous," he said. News services today are gen- programing. Scott Kumit, vice president, al by the Canadian Radio -Television Corn - erally "solid and satisfying." Among the Qube programing, said, however, that the mission. ESPN and First Choice have an problems, he said, however, was the ten- physical interconnection would remain in application pending before that commis- dency among electronic news gatherers to place for periodic specials. Kumit said the sion. One requirement it has to meet, how- oversimplify complex events. On the plus company could no longer justify the produc- ever, is a minimum amount of Canadian- side, Wussler noted the "immediacy" of the tion costs associated with the regularly originated programing for a cable service in medium, which he said made it "difficult to scheduled Qube network programing be- that country. perpetuate propaganda." cause of the limited audience it attracted. The company also said that 37 of 46 Qube staff people based in Columbus, Ohio, had Turner earnings been laid off. Qube will now function largely Phone talk as a pay -per -view vehicle, although Kurnit Robert Wussler, executive vice president of Turner Broadcasting System and president American Television & Communications did stress that the remaining Qube staff will has instituted a new computerized tele- to develop of the company's wrBS(TV) Atlanta, said last continue occasional specials - phone service to answer commonly asked including both informational and entertain- week that the company had earned approximately $10 million in 1983 and expected to questions from subscribers. The service is ment- oriented programing-as well as seek 24 "more than double that" in 1984. Wussler available hours a day and does not re- out potential partners for co- ventures. The quire operating personnel. A caller selects company still has a to said that CNN would likely be in the black commitment interac- from 12 to 24 pre -recorded messages which tive programing," said Kumit. "I believe it deal with programing, billing, installation will flourish in time," he added, as technical and repair. Callers can also leave messages and operating costs are reduced and greater with the cable system. Charlotte and Ra- audience numbers and advertisers are at- leigh, both North Carolina, are the first ATC tracted to the medium. systems to receive the service. Already the Charlotte systems is logging over 3,000 calls a month, most on information about cable Major signing services. The phone system was developed by Data Acquistion Services, San Marcos, Lifetime, the new basic cable network Calif. formed from the marriage of Daytime and the Cable Health Network, has signed the nation's largest cable system, Cox Cable's San Diego, Calif., operation. The affiliate Z -Tac agreement adds 235,000 homes to Lifetime's count, ATC has signed scheduled to make its debut Feb. 1. Don an agreement with Zenith Andersson, vice president, affiliate rela- Corp. to purchase more than 250,000 of Ze- tions, Lifetime, said the service expects to nith's Z -Tac one -way addressable cable decoders over a be on 1,600 cable systems serving 16 million three -year period. In the first homes when launched. year of that deal, ATC will spend $38 million to purchase an undisclosed number of Z- Wussler Tac decoders. Last month ATC announced that it was also purchasing one -way decod- ESPN goes north by the summer of 1985. Wussler acknow- ers from Scientific-Atlanta -some $40 mil- ledged that TBS has been engaged in dis- lion -worth over two First the next and a half Choice, the Canadian pay cable opera- cussions about a possible DBS venture with years. More than 100,000 of tor, will ATC's close to begin transmitting up to 14 hours a Time Inc. (HBO) and others "throughout the 2.3 million susbcribers are on one -way week of ESPN programing beginning March fall of 1983," but no decision had yet been addressable systems. And the company ex- 1. First Choice has acquired the exclusive made. pects that figure to triple in 1984. ATC has Canadian rights to ESPN in exchange for a Wussler made his remarks at the New not yet committed itself to converting all of "nominal" per -subscriber fee. That deal was York chapter of the Academy of Television its 466 systems to addressability but "the thought looks appealing," said one ATC company executive. Making it easier. The FCC last week moved to make it easier for telephone companies to get into the cable business: lt proposed to permit telcos to provide cable TV service outside their service areas, without having to receive Section 214 approval from the FCC. Section 214 of Audio donation the Communications Act requires carriers to obtain FCC approval to construct, acquire or operate new lines. The requirement applies when a carrier S line is used for a common carrier In -Touch Networks, a New York -based nonprofit service; the FCC said it also may apply when a carrier's line is used for a noncommon carrier program service for the visually -im- paired, service like cable. As a result, the FCC said some telcos have been filing 214 applications for expects to begin in April using an audio subcarrier donated by Southern their own cable TV services. The FCC said the filing and processing of 214's posed unneces- Satel- lite Systems, a wholly-owned subsidiary of sary costs on consumers, carriers and the commission. (lt currently receives about 20 a year, Satellite Syndicated Systems. The service, it said, and knew of none that had been denied.) In its notice of proposed rulemaking, the using transponder three of Satcom IV, will commission proposed to grant "blanket" 214 authority to allow telcos to offer cable outside use more than 300 volunteers who will read their service areas. lt also said it had "tentatively" found that Section 214 filing procedures from more than 60 newspapers and periodi- were an unnecessary regulatory burden for telco offerings of cable and other noncommon cals on the commercial -free service. In- carrier services. Comments are due March 1; reply comments are due March 30. Touch will be a part of SSS's existing Satel- lite Audio Networks cable audio package.

Broadcasting Jan 23 1984 10 * The HOT countdown of the week's top hits - from No. 2. 75 * The HOT poll determining viewers' choices * The HOT young comedian Mike Binder hosting and providing the innovative intros *The HOT touch of Bob Banner -the highest quality production from the foremost Gold producer of music -variety specials and series ( "Solid ") 30 Minutes Daily. Get HOT for September 1984 HOT with Host Mike Binder GROUP IN PRODUCTIONS w WESTINGHOUSE BROADCASTING AND CABLE INC THE HOTTEST AT NATPE

3 iii>r .:.: Columbia,

with association in Production /Goldberg Spelling and II RONA A

KCWS CO. SPRINGS, GLENWOOD TV KCST DIEGO SAN KOBI MEDFORD KPHO-TV PHOENIX KRCR-TV REDDING CHICO- WVIT HARTFORD KAME-TV RENO WRTV INDIANAPOLIS KLAS-TV VEGAS LAS KOVR SACRAMENTO KVUE-TV AUSTIN KWGN-TV DENVER WHEC-TV N.Y. ROCHESTER, KMOX-TV LOUIS ST. KSAF-TV FE SANTA WTSP-TV TAMPA WTVH SYRACUSE KMSP-TV MINNEAPOLIS KSEE FRESNO WCKT MIAMI WJXT JACKSONVILLE KDKA-TV PITTSBURGH WTVG TOLEDO KTXH HOUSTON KTUL-TV TULSA KNBN-TV DALLAS KSLA-TV SHREVEPORT WKYC-TV CLEVELAND KARK-TV ROCK LITTLE WRC-TV D.C. WASHINGTON, WNYT N.Y. ALBANY, WJBK-TV DETROIT KAUT CITY OKLAHOMA WSBK-TV BOSTON WMC-TV MEMPHIS KTZO FRANCISCO SAN WGNO-TV ORLEANS NEW WCAU-TV PHILADELPHIA WOFL ORLANDO WBBM-TV CHICAGO WITI-TV MILWAUKEE KHJ-TV ANGELES LOS KCTV CITY KANSAS WOR-TV YORK NEW

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t TV ONLY I ntage Volkswagen o Dealers association in San Francisco will air consumer incentive campaign beginning Jan. 24 for one week. Denver, Washington state and Oregon associations will begin similar campaign in mid -February. All spots will air in early and late news and prime time. Target: adults, 25 -54. Agency: Doyle Dane Bernbach, Los Angeles. Tambellini Foods Budget gourmet frozen entrees will be spotlighted in year-long flighted campaign beginning Jan. 30. Commercials will air in 14 markets in daytime, early and late fringe. Target: adults, 18 -49. Agency: Diiorio Midwest marketing. Radio Advertising Bureau's new sales effort was on display at RAB /RBC Wergeles, New York. Chicago Rally for Radio where more than 450 local radio sales people, reps and ad agency personnel gathered to hear industry executives speak. Sales rally participants included (l -r): Ronzoni Pasta products will be John Gehron, vice president and general manager, WLS-AM-FM Chicago, and president of promoted in five- or seven -week Radio Broadcasters of Chicago; Bill Stakelin, president, RAB; Kelly Seaton, general sales campaign, depending on market. manager, WGN(AM) Chicago, and president of Broadcasting Advertising Club of Chicago; Ben Flights will air in nine markets: New York; Scrimizzi, RAB senior vice president for sales and marketing, and George Walthius, vice Philadelphia; Miami; Dallas; Houston; president of RAB's Midwest region. Los Angeles; Richmond and Norfolk, O both Virginia, and Albany, N.Y. Spots will Inc., in stiff competition from other agencies, was picked as No Penney -pinching. N WAyer air in early and late fringe, evening and Penney Co., estimated at more than $50 agency for national advertising account of J C prime time. Target: women, 18 -34. account, placing about 80% of its national spending million. Penney is active radio -television Agency: Firestone Advertising, New York. in broadcast. Account has been with McCaffrey & McCall, New York, for 14 years; M &M will In contention with Ayer for account were McCaffrey & handle account until end of January. Stella D'Oro o Breadsticks and Swiss Bates & Co., BBDO, Doyle Dane Bernbach, D'Arcy MacManus & Masius, Grey McCall, Ted fudge cookies will both be highlighted in Advertising and Young & Rubicam. six -week flight airing in approximately O 25 markets. Commercials will air in early Blair's spot radio analysis. For year ended Dec. 31, 25 -54 demographic continued in first and late fringe, evening and prime time. place, according to analysis by Blair Radio. Group accounted for almost 36% of all business Target: women, 18 -34. Agency: Firestone opportunities, up 5% over 1982. Continuing in second place was 18 -49 classification, at Advertising, New York. 16.1 %. Dropping markedly was 25 -49 group, which fell to 9.5% in 1983 from 13.4% in 1982. Blair attributes decline to gains in 25 -54 unit. Beatrice Foods o Corporate campaign promoting many food products and ...and Torbet's yearend report. Similarly, Torbet's examination places 25 -54 in leadership featuring theme: "You've known us all position with 35% of all requests. Torbet noted that 40.6% requests specify adults and only along," will air in 35 markets beginning 24.6% and 22.8% ask for men and women, respectively. Most- favored length continues to be Feb. 7. Spots are'scheduled as Olympic one -week, accounting for 26.2% of requests, followed by two weeks, 17 %, and four weeks, cut-ins in daytime, prime and late -night 16.3 %. programing. Target: adults, 25 -54. Agency: Marsteller Inc., Chicago.

Shasta o Beverages will be promoted in 20- market campaign beginning Feb. 13. Spots will air in day and prime time. Target: adults, 18-49. Agency: The adult contemporary format is Needham, Harper & Steers, Chicago. Americas hottest format. Get it from America's hottest syndicator.' John E. Cain Co. o Three -week flight to spotlight Cain's mayonnaise will begin Call Bob Morrison at Feb. 20 in seven New England markets, (602) 264 -3331 for your demo. supplementing campaign begun this month in Hartford -New Haven, Conn. Various dayparts will be bought. Agency: Harold Cabot & Co., Boston. Churchill Productions Waverly Mineral o Campaign for kitty 1130 East Missouri, Suite 800, Phoenix, AZ 85014 \ litter will begin Feb. 20 and run for one 'Churchill Productions. documented by "American Radio by James Duncan. Jr, week in each of eight markets, including 10 with the highest % of stations increasing their shares in Spring' 83 Arbitron among the nations top syndicators

Broadcasting Jan 23 1984 14 Vf

STATIONS N TRIBUNE TAFT I, S MA`RITE ' NETT nta, Denver, by G York, Chicago, Atla Littlet r e d New girmnng ham, others! Alreadét s e marke,s: in¢apolis-St.ma m anY in pklah° Rochester Miami, d 'ply Washington, Orleans, an New Jacksonville Cincinnati, Beach, West palm

"HEY! ISN'T narr VOU-KNWHO?" Well, not quite. You see, the people who appear on Travolta and Stray Cats...so ingenious you can barely tell the new, comedy -music series, Puffin' On The Hits, are them from the originals! really ordinary folk from everyday life who mimic and Celebrity judges award big cash prizes. But everyone lip -sync the hit recordings of some of today's top artists is a winner as manicurists, garage mechanics, cooks, -re- creating in spectacular fashion the make -up, the lawyers, bank tellers, students and bakers shine for one hairstyles, the costumes...every movement and every exhilarating moment in the spotlight of glamour and gesture of their favorite performers. Nothing is spared glitter! to create the illusion of the real thing! Puffin' On The Hits is a perfect way to reach big It's fast, outrageous, wildly funny and totally unpre- audiences of young adults, teens and kids -week dictable! Just imagine, hilarious put -ons of Michael after week! You gotta see it to believe how good it Jackson, Kenny Rogers & Dolly Parton, Diana Ross, John can be!

A Chris Bearde Production in association with the dick clark company, inc. 26 Original half hours + 26 Repeats. Available fall 1984 Advertiser -Supported Programming from

CALL US TODAY AT (212) 605 -2751.

80 Magnumarkets... Milwaukee Mobile with more to come! Nashville Fresno Charlotte West Palm Beach New York Buffalo Syracuse Los Angeles Orlando Albuquerque Chicago New Orleans Jacksonville San Francisco Columbus, Ohio Green Bay Boston Asheville / Greenville Rochester Detroit Memphis Lexington Washington, D.C. Grand Rapids Honolulu Cleveland Raleigh Huntsville Dallas /Ft. Worth Oklahoma City Johnstown /Altoona Houston Providence Austin, Texas Pittsburgh Salt Lake City Springfield, Missouri Miami Huntington /Charleston Columbia, South Carolina Minneapolis Louisville Florence Atlanta San Antonio Lansing /Jackson Tampa /St. Petersburg Lancaster/ Lebanon Las Vegas Denver Norfolk Augusta Baltimore Birmingham Savannah Sacramento Dayton Charleston, South Carolina Portland Greensboro Columbus, Georgia Indianapolis Albany Amarillo Hartford Little Rock Montgomery Phoenix Shreveport Reno San Diego Tulsa Binghamton Kansas City Flint /Saginaw Boise Cincinnati Knoxville MAGMJM MCMV Nashville, four Pennsylvania and three times on weekdays and 10 a.m. -3 p.m. Florida markets. Spots will air in early on weekends. Target: women, 18 -49. Broadcasting Publications Inc. morning, daytime and early news. Agency: Merchandising Workshop, New Pounder and Editor Sol Taishoff (1904 -1982) Target: women, 25 -54. Agency: York. B. Talshoff, president Montgomery & Associates, Bala Lawrence o Donald V. West, v ?ce president Cynwyd, Pa. ARA Living Centers Nursing homes David N. Whitcombe, vice president will be highlighted in 43 -week flight Jerome H. Heckman, secretary. Philippe E. Boucher, assistant treasurer Lipton Co. o Herbal teas will be beginning this week in 20 to 30 Texas highlighted in six -week campaign markets. Commercials will run in 10 The Fifth Estate beginning Feb. 27 in 19 markets. a.m. -3 p.m. daypart, Monday through Commercials will air in early news and Friday. Target: women, 45 -plus. Agency: early fringe. Target: women, 25 -54. Gulf State Advertising, Houston. Broadcastingm Agency: RDR Timebuying, New York. 1735 DeSeles Street, N.W., Washington 20036 Phone: 202-638 -1022

I I RADIO ANO TV I I Lawrence B. Talshoff, publisher r I RADIO ONLY 1 t Pennzoil o Motor oil will be promoted in Heileman Brewing o Colt 45 malt liquor Editorial Donald V. West, managing editor eight -week flight to begin in late February will be spotlighted in four -week flight in Leonard Zeidenberg, chief correspondent. in more than 100 markets. Commercials 35 radio markets and 10 television Mark K. Miller, senior news editor Kira Greene, assistant to the managing editor will be placed in various dayparts. Target: markets, beginning in late January. Harry Jesse'', associate editor men, 18 -49. Agency: Eisaman, Johns & Commercials will be scheduled in Doug Halonen, Matt Stump, Kim McAvoy, assistant editors. Laws, Houston. afternoon and evening dayparts on John Eggerton, staff writer radio and in fringe periods and sports Anthony Sanders, systems manager Velsicol Chemical o Herbicide and Susan Dillon, Marcia Klein, 5eOff Folsle, programing on TV Target: men, 18 -34. Jeanne A. Omohundro, research assistants. pesticide products will be advertised in Agency: W.B. Doner & Co., Baltimore. Senior Editorial Consultants eight -week effort to begin in late Edwin H. James (Washington) Rufus Crater (New York) February in 15 to 20 markets. o Common Cause Citizens lobby Editorial Consultants Commercials will be carried in farm group will be airing campaign spots Frederick M. Fitzgerald (Washington) programing. Target: men, 25 -54. Agency: countering political action committees Rocco Famighetti (New York) Kenrick Advertising, St. Louis. (PAC's). Commercials will begin this week Broadcasting Cablecasting Yearbook and run through November Presidential Mark manager Revlon o Month -long campaign for Jeschke, election in political primary states of Joseph A. Esser, associate editor Conditioning Creme Relaxer hair Daniel L. Martucci, production assistant. Iowa, New Hampshire Massachusetts product will begin Feb. 1 in 20 major Advertising and Florida, and in major markets markets. Spots will air throughout Washington including Washington, Chicago, New Gene Edwards, director of sales and marketing. morning drive, day and evening drive John Andre, sales manager (equipment and York, Los Angeles. TV buys include news engineering). adjacencies and morning and evening Doris Kelly, sales service manager Christopher Moseley, classified advertising news programs; radio buy comprises manager several dayparts. Target: voters. New nark David Barlyn, senior sales manager Agency: Media Basics, New York. Charles Mohr, Ruth Windsor, sales managers. Hollywood Tlm Thometz, sales manager Circulation Kwentin K. Keenan, circulation manager Patricia Waldron, Sandra Jenkins, ort Debra De Zarn, Joseph Kolthoft, Chris McGirr. Production Harry Stevens, production manager TO Masla Radio: KVON(AM)- KVYN(FM) Napa, Don Gallo, production assistant. Calif., from Weiss and Powell; KAGC(AM) Administration David N. Whitcomb°, vice presidenVoperations. Tex. Bryan, (no previous rep); KDSX(AM)- Philippe E. Boucher, controller KDSO(FM) Denison, Tex. (no previous rep); Albert Anderson. Irving C. Miller, financial consultant. KEZA(FM) Fayetteville, Ark. (no previous Debra Shapiro, secretary to the publisher rep); WFTP(AM) Fort Pierce, Fla., from Wendy J. Liebman. Weiss and Powell; WVEM(FM) Springfield, Corporate Relations Patricia A. Vance, director III. (no previous rep). Bureaus o New York: 630 Third Avenue, 10017. John Herrin Phone: 212. 599 -2830. WOZ(AM)- WDZO(FM) Decatur, Ill.: To Torbet Kathy Haley, bureau news manager Radio from Eastman Radio. Stephen McClellan, assistant editor Vincent M. Ditingo, senior editor rada. O John Lippman, staff writer NTA Marie Leonard, Mona Gartner, Vice President, To Blair Radio: KWKC(AM)- KORO(FM) Abilene, advertising assistants. Midwest /Southern Division Tex., from Hillier, Newmark, Wechsler & Hollywood: 1680 North Vine Street, 90028. wishes you a Howard.; KIKI(AM)- KMAI(FM) Honolulu, from Phone: 213 -463 -3148. Richard Mahler, correspondent. successful 1984. Masla Radio; KWrO -AM -FM Springfield, Tim Thomstz, 4éstern sales manager Mo., from Eastman Radio. Sandra Klausner, editorial- advertising assistant. Visit with John at NATPE '84 o America: NTA Exhibit, 404 Post Street To Avery- Knodel Television: WDAM -TV Lau- Business rel, Miss., and wcFr-Tv Tuscaloosa, Ala., Press Inc both from Adam Young; wcov-ry Mont- H\J3P National Telefilm Associates, Inc. Founded 1931. Broadcasting- Teteeasting introduced 12636 Beatrice Street, P.O. Box 66930 gomery, Ala., and KCBD -Tv Lubbock, Tex., in 1946. Television acquired in 1961. Cebtecosting Los Angeles, California 90066 -0930 both from Blair Television.; wesp(rv) introduced in 1972 o Reg. U.S. Patent Office. o Telephone: (213) 306 -4040 Copyright 1984 by Broadcasting Publications Inc. Telex/Twx: 910 343 7417 Ocala, Fla. (no previous rep); WKCH -TV Knoxville, Tenn. (no previous rep). TELEVISION. c.a.casengs

Broadcasting Jan 23 1984 18 The #1 Syndicated Show

Goodson -Todman's WEUD Source Nielsen. Cassandra Ranking FAMILY November. 1983 1984 Viacom International Inc. All rights reserved, Hosted by Richard Dawson Maw HOW TOA110IDA F M_ UX S. There has been mounting confusion over which combi- U -matic investment. You gain field equipment that's more nation camera /recorder format to choose. And for obvious compact and portable, and a dramatic improvement in tech- reasons. With the addition of so many new formats, nobody nical performance. Furthermore, dramatic improvements are wants to make a mistake that can range from thousands to also on the horizon for Sony U- matic. The evolution of both millions of dollars. these formats is planned and it's total. But if you follow these simple steps, you'll never get FIND A''k" SYSTEM THAT'S WHOLE. caught with your wallet, or your neck, in the proverbial wringer. For those of you who want to capitalize on the outstand- LOOK FOR EVOLUTION. NOT REVOLUTION. ing technical performance of an overall 'F2" system, scrutinize Apparently, many manufacturers feel it's in their best carefully the complete system from Sony. interest to have you replace your existing U- maticTM equipment After all, who else has a portable color field player like with their new stand -alone systems. our BVW 20? Or our 'h" edit -recorder, the BVW 40, which At Sony, we think it's foolhardy to leave you no option but looks and feels like the Sony U -matic equipment you're accus- to make a 180° turn and orphan your existing editing suite. So tomed to using? And who else promises an ongoing com- we designed Betacamm" as an evolutionary system. One that mitment to 1/2" system expansion and refinements that you will easily and efficiently plugs into what's come before. see next year and every other year? This Sony theory of peaceful coexistence allows you BE PENNY-WISE to enter the world of one -piece camera /recorders at your WITHOUT BEING POUND -FOOLISH. own pace. And in this way you not only protect your existing The Sony Betacam system has proven itself on both the

© 1983 Sony Corp. of America. Som is a registered trademark and Betacam and U -matit are trademarks of the Sony Corp. firing line in N icaragua and the fifty -yard line at the Super Bowl. your need for both ENG and EFP; your desire for light weight That's because our format was chosen to be optimum for and high quality; and a total system approach. both ENG and EFP, which is why Betacam is not just the If you want to make sure you'll own the standard of lightest, smallest, most compact 1/2" system you can buy (as excellence in the years ahead, insist on the camera /recorder well as the least expensive), but its picture quality rivals 1 ". from the people who created the standard of excel- Whatever you've been told you might gain from the vari- lence in the years past. ous'/á' formats, when and if they become available, will be For a demonstration, in New York or totally erased by the fact that '/4" is not at all suitable for high - New Jersey call (201) 833-5350; quality EFE Which means, if you purchase 1/4" for ENG. in the Northeast /Mid -Atlantic you'll no doubt have to purchase an entire new system for (201) 833 -5375; in the Mid- field production. west (312) 773 -6045; in THERE'S SAFETY IN NUMBERS. the Southeast (404)451- With over 1,000 Betacams already sold to key end users, 7671; in the Southwest Betacam is virtually the worldwide de facto standard now. (214) 659 -3600; and in the We believe Betacam is outselling all the others by such a West (213) 841 -8711. wide margin because it's better than all the others by such a wide margin. It's the only camera /recorder that focuses on the big picture. A picture that includes your existing investment; SONY.Broadcast Jan. 25-New Jersey Broadcasters Association semi- Program, Annenberg School of Communications, ex- This week annual sales seminar. Holiday Inn, North Brunswick, tension of University of Pennsylvania and University of N.J. Southern California. Washington Program headquar- Jan. 23 -New York chapter, National Academy of ters, 600 Maryland Avenue, S.W., suite 750, Washing- Jan. "Advertising and Beyond Television Arts and Sciences, drop -in dinner. Topic: 25- Cable: the New ton. Information: (202) 484 -2663. Group Ws Hour Magazine. Copacabana, New York. Frontier,' sponsored by Southern California Cable As- sociation and Advertising Club of Los Angeles. Lun- Jan. 27- 28-- Screening of New York World Televi- Jan. 23- 27- MIDEM '84, international record and mu- cheon speaker: Robert Nlissler, executive VP, Turner sion Festival films. Northwestern University, Evanston, sic publishing market and international radio program Broadcasting System Inc. Beverly Hilton hotel, Los An- Ill. Information: (212) 687 -3484. market. Palais des Festivals, Cannes, France. Informa- geles. Information: Ad Club of Los Angeles, (213) 382- tion: Harvey Seslowsky, Perard Associates, 100 La- 1228. Jan. 27-28 -Alpha Epsilon Rho, Southwest chap- fayette Drive, Syosset, N.Y., 11791; (516) 364-3686. ter, meeting. Texas Christian University, Fort North. Jan. 25 -Women in Communications, New York, Jan. an- Jan. 24- Television Bureau of Advertising board meeting. Speaker: Sandi Freeman. CNN. Essex House, 27-29-Florida Association of Broadcasters nual midwinter conference. Ponce de Leon lodge, St. of directors meeting. University Club, New York. New York. Augustine, Fla. Jan. 24- 26- Washington Journalism Center's confer- Jan. 26 -New York chapter, National Academy of Jan. 27-29-- Screening of New York World Televi- ence for journalists, "Health Care: Economic and Ethi- Television Arts and Sciences, forum, "The Business of sion Festival films. American University, Washington. cal Issues." Watergate hotel, Washington. Television: In the New Technology Scramble, Who Gets Information: (212) 687 -3484. Jan. 25 -New York chapter, National Academy of the Money, Who Has the Power?" Waldorf- Astoria, New Television Arts and Sciences, drop -in luncheon. York. Jan. 28-31-Radio Advertising Bureau's managing include Speaker: Mary Alice Dwyer-Dobbin, VP- programing, Jan. 26-Philadelphia Cable Club monthly meeting. sales conference. Speakers John Naisbitt, author of Megatrends; Dr. Norman Vincent Peale, author Lifetime, new 24 -hour cable channel created by merg- Adams Mark hotel, Bala Cynwyd, Pa. Information: and lecturer, and Richard co- chairman, Mutual er of Cable Health Network and Daytime. Copaca- Cheryl Taylor, (215) 667 -6155. Dews, bana, New York. Broadcasting System, and president, Amway Corp. Jan. 28ß7- "Computers and the Shaping of Commu- Amfac hotel, Dallas -Fort North Airport. Indicates new or revised listing nications Policy.- tutorial sponsored by Washington

Major eetlings Also in January Jan. 29 -Feb. 1-National Religious Broadcasters 41st annual convention. Theme: "Christian Media Fac- Jan. 28-31-Radio Advertising Bureau's manag- cago, Chicago. ing the Issues in 1984." President Reagan scheduled ing sales conference. Amfac hotel, Dallas -Fort June 3-6- National Cable Television Association to address convention. Sheraton Washington, Wash- North Airport. annual convention, Las Vegas Convention Center, ington. Las Vegas. Future Jan. 29-Feb. 1-National Religious Broadcasters conventions: June 2 -5, 1985, Jan. 30-Deadline for reply comments on FCC pro- 41st annual convention. Sheraton Washington, Las Vegas; March 16-19, 1986, Dallas, and May posed rulemaking on use of aural subcarrier in TV- 1987, Washington. 17 -20, Las Vegas. baseband. FCC, Washington. Feb. 9-14 -NATPE International 21st annual June 10-15- Broadcasters Promotion Associ- ation/Broadeast Designers Association annual Jan. 30- Syracuse University student affiliates of conference. San Francisco Hilton and Moscone Acedemy of Television seminar. Caesars Palace, Las Vegas. Future con- New York chapter of National Center, San Francisco. Professionals ventions: June 5-9, 1985, Hyatt Regency, Chicago: Arts and Sciences -Media Series.' Len Berman, NBC S.I. March 1- 3-15th annual Country Radio Seminar, June 10- 15,1986, Loews Anatole, Dallas; June 17- Speaker: Sports correspondent. Newhouse of Public Communications, Syra- sponsored by Organization of Country Radio 20, 1987, Peachtree Plaza, Atlanta; June 22 -25, School cuse, N.Y. Information: Scott Klein. (315) 423 -6112. Broadcasters. Opryland hotel, Nashville. 1988, Bonaventure, Los Angeles; June 22 -25, March 7-10-American Association of Advertis- 1989, Renaissance Center, Detroit. Jan. 31- Deadline for entries in 16th annual Robert F ing Agencies annual meeting. Canyon, Palm Aug. 12 -15 -Cable Television Administration Kennedy Journalism Awards for outstanding coverage Future meeting: Springs, Calif. May 15.18, 1985, and Marketing Society 10th annual conference. of the problems of the disadvantaged, sponsored by Greenbrier, White Sulphur Springs. W. Va. Waldorf- Astoria, New York. Robert F. Kennedy Memorial. Information: Caroline Croft, (202)628-1300; 1031 31 st Street, N.W., Washing- March 27- 28-Cabletelevision Advertising Bu- Aug. 26-29- National Association of Broadcast- ton 20007. reau annual advertising conference. Sheraton ers' Radio Programing Conference. Atlanta Hilton Center, New York. and Towers, Atlanta. Future conference: Aug. 25- Jan. 31- Deadline for entries in Global Village 10th April 8-12--National Public Radio annual confer- 28, 1985, Opryland hotel, Nashville. annual documentary festival, supported by National ence. Hyatt Regency, Arlington, Va. Sept. 6.8- Southern Cable Television Association Endowment for the Arts and New York State Council Information: Global Village, 454 Broome April 24-29-MIP-TV international TV program Eastern show Georgia World Congress Center, At- on the Arts. market. Palais des Festivals, Cannes, France. nta. Future show: Aug. 25-27, 1985, Georgia Street, New York, N.Y., 10013; (212) 966 -7526. April 29 -May 2-National Association of Broad- World Congress Center. casters annual convention. Las Vegas Convention Sept 16- 19-National Radio Broadcasters Asso- Center, Las Vegas. Future conventions: Las Vegas, ciation annual convention. Westin Bonaventure ho- April 14 -17, 1985; Dallas, April 13 -16, 1986; Dallas, tel, Los Angeles. February April 12 -15, 1987, and Las Vegas, April 10-13, Sept. 21-25-10th International Broadcasting Feb. 1 -New York TV Academy general membership 1988. Metropole Conference and Exhibition Convention. meeting. RCA Recording Studios, New York. May 7-9--ABC -TV annual affiliates meeting. Cen- Center, Brighton, England. tury Plaza, Los Angeles. Oct 28-No 2- Society of Motion Picture and Feb. 1 -New York chapter, National Academy of May 13-16 -- CBS -TV annual affiliates meeting. Television Engineers 126th technical conference Television Arts and Sciences, drop -in luncheon. Century Plaza, Los Angeles. and equipment exhibit. New York Hilton. Speaker: James Jimirro, president, Disney Channel. Copacabana, New York. May 20-22-NBC-TV annual affiliates meeting. Nov. 7- 9- Television Bureau of Advertising 30th Century Plaza, Los Angeles. annual meeting, Hyatt Regency, Chicago. Future Feb. 1-Deadline for entries in Gavel Awards, sponsored by Association, recognizing me- May Broadcast Financial Management meetings: Nov 11 -13, 1985, Hyatt Regency, Dallas: American Bar 20-23- dia contributions toward increasing public understand- Association 24th annual conference. Grand Hyatt, Nov 17 -19, 1986, Century Plaza, Los Angeles, and ing and awareness of American legal system. New York. Future conferences: May 12 -15, 1985, Nov 18 -20, 1987, Washington Hilton, Washington. Information: Margaret Reilly, ABA, 33 Nest Monroe Chicago; May 18-21, 1986, Los Angeles. Nov 11- Association of National Advertisers 14- Street, Chicago, 60603; (312) 621 -1730. May 30-June 2- American Women in Radio and annual meeting. Camelback Inn, Scottsdale, Ariz. Television annual convention. Palmer House, Chi- No 18-21-AMIP '84, American Market for In- Feb. 1-6-International Radio and Television Society cago. Future conventions: May 7-11, 1985, New ternational Programs, second annual program annual faculty/industry seminar and college confer- York Hilton, New York, and May 27-31. 1986, Loew's marketplace, organized by Perard Associates with ence. Participants and speakers include Metromedia Anatole, Dallas. MIDEM and National Video Clearinghouse. Fon- Robert Bennett; former CBS Inc. President Dr. Frank tainebleau Hilton, Miami Beach. Stanton; CBSS Thomas Leahy and Peter Kohler; NBC's June 2-8-American Advertising Federation na- Arthur Watson and Robert Blackmore; Warner Brothers' lional convention. Fairmont hotel, Denver. Future Dec. 5-7-Radio-Television News Directors Asso- Ed Bleier; Radio Advertising Bureaus William Stakelin, conventions: June 8.12, 1985, J.W. Marriott. Wash- ciation international conference. San Antonio Con- and Robert Alter of Cable Advertising Bureau. Harrison ington. and June 14 -18, 1986, Hyatt Regency Chi- vention Center, San Antonio, Tex. Conference Center. Glen Cove, N.Y Feb. 2- International Radio and Television Society

Broadcasting Jan 23 1984 22 A MAN FOR ALL PEOPLE.

A Witt-Thomas-Harris Production BENSON appeals to men, women, teens NATpF distributed by and kids. Robert Guillaume stars. DIPLOMAT Available now for Fall '84. SUITE 2210 FAIRMONT HOTEL. TOWER

1984 A l'\IT of 71v[ 6p6rye ,PAYY THE PEOPLE'S CO

In the highly important November Sweep, "The People's Court" consis-

tently outperformed its off -network competition. . That's amazing, especially when you consider your acquisition costs for first -run product versus that of off -network. An unproven off -network series of 150 episodes with 6 runs generates 31/2 years of strip programs, usually at a very high weekly cost. On the other hand, a first -run

NEW YORK DETROIT CLEVELAND MONDAY THROUGH FRIDAY 4:30PM MONDAY THROUGH FRIDAY 7:30PM MONDAY THROUGH FRIDAY 9:00PM PEOPLE'S PEOPLE'S WNBC COURT 7/17 WXYZ COURT 13/22 W.KYC PÇÓURTS 8/20 WHAT'S THREE'S WNEW HAPPENING 6/14 WKBD COMPANY 13/21 w J K W CfÑ MVÄTI 8/19 HAPPY DAYS EIGHT WPIX AGAIN 5 13 WXON VEGAS 4/7 WUAB É 7/19

NASHVILLE ST. LOUIS CINCINNATI MONDAY THROUGH FRIDAY 4:OOPM MONDAY THROUGH FRIDAY 4:30PM MONDAY THROUGH FRIDAY 5:OOP PEOPLE'S NSMV PCOURTS 13 33 KSDK COURT 7/22 WCPO PCOURTS 9,23 BARNEY WTVF CHIPS 11 28 KTVI MILLER 7 20 WXIX ÁÑGÉLtis 5/14 BJ W N G E JONES 4 10 KDNL LOBO 12 WLWT S'nEr 5/14

SEATTLE -TACOMA KANSAS CITY INDIANAPOLIS MONDAY THROUGH FRIDAY 4:00PM MONDAY THROUGH FRIDAY 4:30PM MONDAY THROUGH FRIDAY 5:30PM PEOPLE'S PEOPLE'S (ING COURT 6 22 WDAF COURT 9/31 WRTV PCOURTS 1p0Í27 LITTLE BARNEY KCPQ HOUSE 4 1 4 KMBC MILLER 723 WISH BOAT

WTH R MASH 7/18

WTTV LSHIRLEY& 6/16 V's . oi-xriwoax program like "The People's Court" is bought just one year at a time.

. That's why we call it PAY AS YOU GO SYNDICATION. You buy it when pit's hot! You're not stuck with 900 runs of a show that you can't afford to put on the air. "The People's Court" vs. off - network. The numbers speak for them sel ves!

BOSTON HARTFORD -NEW HAVEN PORTLAND MONDAY THROUGH FRIDAY 5 :00PM MONDAY THROUGH FRIDAY 5:00PM MONDAY THROUGH FRIDAY 7:00PM PEOPLE'S PEOPLE'S PEOPLE'S WBZ COURT 9/25 WTNH COURT 7/19 KOIN COURT 12/23 I3RADY WKRP IN LOVE WLVI BUNCH 3/8 WVIT CINCINNATI 3/8 KPTV BOAT 10/18 CHARLIE; LITTLE WKRP IN WSBK ANGII'; 2/6 WTXX HOUSE 2/7 KPDX CINCINNATI 3/6

MILWAUKEE ORLANDO NEW ORLEANS MONDAY THROUGH FRIDAY 4:30PM MONDAY THROUGH FRIDAY 7:00PM MONDAY THROUGH FRIDAY 4:30PM PEOPLE'S PEOPLES PEOPLE'S WTMJ COURT 10/30 W E S H 12/2' WVUE COURT 8/tL; LOVE WITI JEFFERSONS 8/24 W O F L JEFFERSONS 10/17 WDSU BOAT 7/20 MORE GOOD WISN IU AI PEOPLE 4/12 W M O D I AIIGH -IN 1/2 WGNO TIME S 7/19

BUFFALO SPARTANBURG, S.C. WASHINGTON, D.0 MONDAY THROUGH FRIDAY 4:30PM MONDAY THROUGH FRIDAY 4:30PM MONDAY THROUGH FRIDAY 5:00PM PEOPLE PEOPLE'S WGRZ COURTS 6/-I' WSPA COURT 7/25 WRC COURT 7/22

FANTASY I UVI W I V B IAQY 4/11 W L O S CHIPS 4/13 WTTG I;(0A r 6/19

OKLAHOMA CITY PITTSBURGH ATLANTA MONDAY THROUGH FRIDAY 6:30PM MONDAY THROUGH FRIDAY '3:OOPM MONDAY THROUGH FRIDAY 5:00PM PEOPLE' PEOPLE'S PEOPLES P(WTV 16/29 KDKA COURT Ì3/J4 WSB 9/27

KOKH CHIPS 5/9 WTAE MASH 12/28 WXIA COMPANY 8/22 STAR FANTASY ISLAND/D/ KAUT 4/7 WPXI TAXI 4/10 WAGA 6/18

KGMC SRNSONI 4/7 WPGH LOBO 3/6 WTBS IOEBEAVER 2/6

WAIL SHADOW 1/3

New York Los Angeles.. Chicago Dallas Atlanta Tele ictures París Munich Sydney Tokyo Toronto newsmaker luncheon, featuring three network entertainment division presidents: Brandon Tartikoff, NBC; Bud Grant, CBS, and Lewis Erlicht, ABC. Waldorf -As- toria, New York. ftw runQd Feb. 2-Ohio Association of Broadcasters Dayton' managers' luncheon. Dayton Marriott Inn, Dayton, A professional's guide to the intermedia week (Jan. 23 -29) Ohio. Feb. 2-Northern California Broadcasters Associ- Network television D PBS: (check local times) Pudd'nhead Wilson (M. Twain), Tuesday 9- ation meeting. Trader Vics, San Francisco. Information: 10:30 p.m.; ABC: State of the Union -A Democratic View, Wednesday 9:45 -10:20 p.m.; (415) 928 -7424. NBC: Eight Democratic Candidates Respond, Wednesday 9:35 -10:20 p.m.; TV Comedy's Feb. 2 -3- "Alternative Distribution of Technologies: Funniest Moments (comedy special), Friday 10.11 p.m.; Lee Iacocca: An American Profile, The Technological Basis of Local Competitive Entry," Sunday 7 -8 p.m.; TV Academy Hall of Fame Ceremony, Sunday 9 -11 p.m.; CBS: Back tutorial sponsored by Washington Program of The An- (comedy pilot), Wednesday 10:30 -11 p.m.; Burnett Discovers Domingo (music nenberg Schools, extension of University of Pennsylva- Together* nia and University of Southern California. Headquar- special), Friday 10 -11 p.m.; Airwolf* (action/adventure), Saturday 9 -10 p.m.; Mickey Spil- ters of Washington Program, 600 Maryland Avenue, lane's Mike Hammer*, Saturday 10 -11 p.m.; The Four Seasons* (comedy), Sunday 8 -9 p.m.; S.W., suite 750, Washington. Information: (202) 484- The Lost Honor of Kathryn Beck (documentary), Sunday 9 -11 p.m. 2663. Feb. 3.5- Northwest Broadcast News Association an- ABC, NBC, CBS E President Reagan's State of the Union Address, Wednesday 9 -9:40 p.m.; nual meeting. Sheraton-Ritz hotel, Minneapolis. President Reagan's 1984 Campaign Announcement, Sunday 10:55 p.m. Feb. 3.5 -South Carolina Broadcasters Association winter convention. Sheraton Downtown, Charleston, Wednesday or Thursday 8 -11 p.m. [cleared on 60 S.C. Mobil Showcase Network: King Lear, stations]. Feb. 5- Deadline for entries in "Mark of Excellence" contest, recognizing student reporters. editors, broadcasters, cartoonists and photographers, sponsored by Museum of Broadcasting (1 East 53d Street, New York) Fred Astaire: The Television Society of Professional Journalists, Sigma Delta Chi. Years, 25 hours of dance specials, now-Feb. 2; Critic's Choice, a series of screenings, now- Information: Virginia Holcomb, 840 North Lake Shore Feb. 25; Critic's Choice, seminar, Tuesday 12:30-2 p.m. Drive, Suite 801W, Chicago, 60611; (312) 649 -0224. *indicates a premiere episode Feb. 5-7-Louisiana Association of Broadcasters annual convention. Hilton hotel, Baton Rouge. Feb. 8-7- Michigan Association of Broadcasters win- executive committee meeting. NAB headquarters, managers' luncheon and election year workshop. Wes ter conference. Harley hotel, Lansing. Washington. lin, Cincinnati. Feb.7- Feb. 7-National Association of Broadcasters 8- Arizona Cable Television Association annu- Feb. 9- Northern California Broadcasters Associ- al meeting. Phoenix Hilton hotel, Phoenix. broadcast regulatory review committee meeting. NAB ation meeting. Hyatt Union Square, San Francisco. In- headquarters, Washington. Feb. 8- Broadcast Pioneers "Mike Award" dinner. Ho- formation: (415) 928 -7424. tel Pierre, New York. Feb. 7 -West Virginia Broadcasters Association Feb. 9- 10- "Alternative Local Distribution Technol- sales seminar. Sheraton -Lakeview Resort, Morgan- Feb. 8 -West Virginia Broadcasters Association ogies: The Technological Basis of Local Competitive town, W Va. sales seminar. Charleston Marriott, Charleston, W Va. Entry," tutorial sponsored by Washington Program of The Annenberg Schools, extension of University of in Feb. 8 York Feb. 7-New York chapter, American Women Ra- -New chapter, National Academy of Pennsylvania and University of Southern California. "Computers and the Corn- Television meeting. Speaker: Larry dio and Television, seminar. Arts and Sciences, Washington Program headquarters, 600 Maryland Ave- Park Ave- -CIO's munications Field." Clairol headquarters. 345 Kirkman, executive director, AFL labor institute of nue, S.W, suite 750, Washington. Information: (202) nue, New York. public affairs. Copacabana, New York. 484-2663. Feb. Feb. Association Broadcasters 7-8-National Association of Broadcasters 8-Ohio of Cincinnati Feb. 9-14-NATPE International 21st annual conference. San Francisco Hilton and Moscone Center, San Francisco. Feb. 10-11 -18th annual Society of Motion Picture and Television Engineers television conference. Theme: "Image Quality-A Time for Decisions. "Oueen (Opc-nm Vi Elizabeth hotel, Montreal. Information: (914) 472 -6606. Feb. 10-11-Screening of New York World Televi- sion Festival films. State University of New York, Alba- ny Information: (212) 687 -3484. Daytimer retort Let's end this monopoly on the AM band Feb. 10-12-California Chicano News Media Associ- ation fifth annual "Journalism Opportunities Confer- at night and give the daytimers a chance to ence for Minorities." University of Southern California, EDITOR: Daytime broadcasters are not service the needs of local communities, day Davidson Center, Los Angeles. Information: (213) 743- "wimps and children" and if Mr. Maynard and night. If you are sick and tired now, Mr. 7158. ( "Open Mike," Jan. 2) says he is "sick and Maynard, I think you are going to get Feb. 14- International Association of Satellite Users tired" I suggest he see a doctor and take it sicker. Matt McCann, program director, monthly meeting. Twin Bridges Marriott, Arlington, W. easy for a while. wcluAM), Carbondale, Ill. Feb. 14- 15-Wisconsin Broadcasters Association an- Many daytimer broadcasters went on the nual winter meeting and legislative reception. Con- air to provide the first local radio service in course hotel, Madison, Wis. their community. Rural areas of our country, Times do change Feb. 15- Deadline for entries in Broadcasters Promo- for the first time, had local radio service tion Association's International Gold Medallion Awards replacing the need for the clear-channel sta- EDITOR: As I read in your Jan. 9 issue of the competition, recognizing "excellence in the marketing tions. Daytimers serve their local communi- huge prices now being paid for UHF TV of electronic communications." Information: Dr. Hayes Anderson, Department of Telecommunications and ties better than any clear channel station stations. My mind harks back to December Film, San Diego State University, San Diego 92182; could. Tell me that KDKA(AM) Pittsburgh can 1953, 30 years ago, when Empire Coil Co., (619) 265-6570. better serve, or provide service of any kind, where I was employed, sold KCfY, ch. 25 in Feb. 15- Deadline for entries in Vanguard Awards, for to Carbondale and southern Illinois. KDKA Kansas City, to the old DuMont network for "programs presenting positive nonstereotypical por- cannot afford to even attempt to provide ser- $1 (yes, one dollar), just to get it off the trayals of women," sponsored by Women in Communi- vice to anyone other than the Pittsburgh met- books. Reason-Empire Coil, owner of cations. Information: (512) 346 -9875. ro area. Then why give KDKA a monopoly on WXEL , ch. 9 in Cleveland (now WJKW-TV, Feb. 15-Deadline for entries in Wilbur Awards, honor- 1020 khz at night? ch. 8) was being bought by Storer Broad- ing excellence in "presentation of religious values by The clear channels were a good idea, in casting, and the late George Storer did not radio and television stations and producers, sponsored by Religious Public Relations Council. Informa- 1934. While I may listening to want the loser in Kansas City to be a enjoy UHF tion: Martin Neeb, Pacific Lutheran University, Tacoma, wts(AM) Chicago when I can pick it up on part of the deal. He also got [but later sold] Wash., 98447. the skywave at night, is it really in the public KPTV, ch. 21 in Portland, Ore., with WXEL, interest to keep the clear channels when the but that was subsequently moved to ch. Feb. 15- Deadline for entries in 11th Athens Interna- tional Film/Video Festivals, sponsored by Athens Cen- daytimers can better serve the needs of their 12.- Thomas B. Friedman, consulting engi- ter for Film and Video and supported by grants from own local community? neer, Los Osos, Calif. National Endowment for the Arts, Ohio Arts Council

Broadcasting Jan 23 1984 26 THE PEOPLE'S COVE vs. OFF-NETWORK!

MEMPHIS GREENSBORO HIGH-PT. NORFOLK

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. , . and Ohio University College ofFineArts. Information: lions. Information: NAB, (202) 293 -3500. (614) 594-6888. 0March Feb. 23-American Advertising Federation West Feb. 15- Deadline for entries in Los Angeles Area Coast "Advertising and Public Policy Seminar." Speak- Emmy Awards of Academy of Television Arts and Sci- ers include Howard Bell, MF president; Patricia Bailey, March 1- Deadline for entries for Action for Chil- ences. Information: ATAS. 4605 Lankershim Boulevard, FTC commissioner, and Bruce Fein, general counsel, dren's Television program and PSAS awards. Entries suite 800, North Hollywood, Calif., 91602; (213) 506- FCC. Beverly Hilton hotel, Los Angeles. Information: can be sent to Kathleen Ehrlich, ACT, 46 Austin St., 7880. Kennedy, 421 -6867. Janet (415) Newtonville. Mass. 02160 Feb. 16 -15th national Abe Lincoln Awards. spon- Feb. 23-26-Technology Entertainment Design March 1 -Ohio Association of Broadcasters Toledo Baptist Radio and Television Com- .D.1 Communications Conference. Keynote sored by Southern (TX managers' luncheon. Toledo Club, Toledo, Ohio. mission. Americana hotel, Fort North. speaker: Frank Stanton, president emeritus of CBS Inc. Participants include Steve Sohmer, senior VP, NBC En- March 1.3 -15th annual Country Radio Seminar, spon- Feb. Broadcast Financial Management Asso- 16-17- tertainment, and Carl Spielvogel, chairman and chief sored by Organization of Country Radio Broadcast- ciation/Broadcast Credit Association board of direc- executive officer Backer & Spielvogel Advertising. ers. Opryland hotel, Nashville. Information: (615) 327- meetings. Westin Francis, Francisco. tors St. San Monterey Conference Center, Monterey, Calif. Informa- 4488. tion: Judi Skalsky, (213) 854 -6307. Feb. 16.17- "Segmenting the Media Markets: The March 1-4-CBS Radio Affiliates Association board New Broadcast Technologies,' tutorial sponsored by Feb. 23-26--Oklahoma Association of Broadcasters meeting. Cerromar Beach hotel, Dorado Beach, Puerto Washington Program of The Annenberg Schools, ex- annual winter meeting. Sheraton Kensington. Tulsa, Rico. tension of University of Pennsylvania and University of Okla. Southern California. Washington Program headquar- March 5-Society of Cable Television Engineers ninth ters, 600 Maryland Avenue. suite 750, Washington. In- Feb. 28- International Radio and Television Society annual spring engineering conference, "System Reli- formation: (202) 484 -2663. Gold Medal banquet. Waldorf-Astoria, New York. ability Revisited," during SCTE convention (see below). Opryland hotel, Nashville. Feb. 16-19- "Communications and the New Technol- Feb. 28- Association of National Advertisers televi- ogies," 13th annual communications conference. How- sion advertising workshop. Luncheon speaker: James March 5-7-Society of Cable Television Engineers' ard University, Washington. Duffy, president, ABC -TV Plaza hotel. New York. "Cable-Tec Expo '84," second annual convention and trade show Opryland hotel, Nashville. Feb 28-29- "Cable Television and Satellite Broadcast- Feb. 20-22 Antenna Television As- -Community ing," conference sponsored by Financial Times, Lon- March Pennsylvania Association of Broadcasters sociation/Mid- America Cable TV Association ad- 6- don. InterContinental hotel, London. Information: Fi- Congressional/Gold Medal reception -dinner. Washing- vanced technical training seminar. Holiday Inn Medical nancial Times Conference, Minister House, Arthur ton Hilton, Washington. Center Holidome, Wichita. Kan. Street. London, EC4R 9AX; telephone, 01- 621 -1355. March 7 -New York chapter, National Academy of Feb. 21-23-Washington Journalism Center's Confer- Feb. 28.29- Videotex Industry Association "Fo- Television Arts and Sciences, drop -in luncheon. ence for Journalists. "Sports Issues 1984: Pros, Col- rum on unauthorized access." Hyatt Arlington, Rosslyn, Speaker: Lawrence Fraiberg, president. Group W Tele- leges, Olympics." Watergate hotel, Washington. Va. Information: (301) 984 -8586. vision Station Group. Copacabana, New York. Feb. 22 -New York chapter, National Academy of Feb. 29-Association of National Advertisers media March 7- 11-American Association of Advertising Television Arts and Sciences, drop-in luncheon. workshop. Luncheon speaker: Frank Gifford, ABC Agencies annual meeting. Canyon hotel, Palm Springs, Speaker: Robert Frye, executive producer, World News Sports. Plaza hotel, New York. Calif. Tonight. Copacabana, New York. Feb. 29-New York chapter, National Academy of March 8.9- "Communication Technologies and Poli- Feb. 22 -Ohio Association of Broadcasters radio pro- Television Arts and Sciences, drop -in luncheon. tics," sponsored by Washington Program in Commu- gramers conference. Dublin Stouffer's, Dublin, Ohio. Speaker: Al Jerome, president, NBC Television Sta- nication Policy, extension of Annenberg graduate Feb. 23-National Association of Broadcasters nations Division. Copacabana, New York. schools at University of Southern California and Univer- sity of Pennsylvania. Offices of Washington Program, tionwide teleconference on political advertising. Sub- Feb. Broadcast technology chapter, 29- Institute of Washington. Information: (202) 484 -2663. jects to include equal opportunities for candidate ad- Electrical and Electronics Engineers, meeting, "Tech- vertising, lowest unit charge and federal access nical Careers in Broadcasting," with executives of ABC March 8- 9- Practising Law Institute symposium, requirements. Teleconference to be held in 25-30 loca- Inc. United Engineering Center, New York. "Times vs. Sullivan: The Next Twenty Years." Waldorf- ntroducing the ultimate FM Exciter! Continental's Type 802A The exciter may be used as a low Case design is very clean: front panel LED FM power transmitter. analog or digital meters and solid -state Exciter readouts give clear, accurate offers Special circuits protect amplifier from broadcasters mismatched loads. Automatic power indications of system status and unmatched performance. control maintains output at preset performance. A digital LED display shows true peak level of modulating Modulation performance of this new levels from 5 watts up to the in 5% with an exciter exceeds all currently known or maximum level. signal increments accuracy of better than ± 2 %. marketed FM exciters. The Type 802A FM Exciter accepts Modular subassemblies may be No tuning adjustments are required composite baseband signal from a removed from the exciter without other than selecting the operating stereo generator, STL system or the exciter from the frequency. monaural and SCA programming. removing transmitter. The exciter moves A dual -speed, Power output is 50 watts into a 50 digitally-programmed, on slides for easy access ohm load at all FM frequencies. phase-locked frequency synthesis from front of transmitter. system generates exciter frequency. Call us for specs and prices

Broadcasting Jan 23 1984 28 i THE PEOPLE'S COIJP vs. OFF-NETWORK!!

JACKSONVILLE CHATTANOOGA FORT WAYNE

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WN(, I Mn'.II 7/16 WSLS WAI 11111 . 7/18 Telepictures i,til 1..: nlnp:l.:. IMil .11. /11 l alll.r. AIItlI11:. r...l': Munirh ry.Ll.a Toky11 I....till.. Astoria, New York. Information: (212) 765-5700. March 22 -Ohio Association of Broadcasters Youngs- nications, RCA Global Communications, TRT Tele- town managers' luncheon. Youngstown Club, Youngs- communications Corp. and Western Union Interna- March 11 -13 --Ohio Cable Television an- Association town. Ohio. tional. Symposium will comprise conference sites in nual convention. Hyatt Regency /Ohio Center, Colum- U.S., Canada, England, Australia and Japan. U.S. con- bus, Ohio. Information: (614) 461 -4014. March 22- Georgia 23- Cable Television Association ference site: Philadelphia Marriott hotel. Information: 16th annual convention. Ritz -Carlton Buckhead, Atlan- March International Howard Briley, Qomsat, 950 L'Enfant Plaza, S.W., Wash - 13- Association of Satellite Us- ta. ers monthly meeting. Twin Bridges Marriott, Arlington, ington, 20024; (202) 863-6248. Va. March 23- 24- Florida AP Broadcasters 36th annual April 4-6--Indiana Broadcasters Association spring meeting. Holiday Inn, Gainesville, Fla. March 13-14 -Ohio Association of Broadcasters con- conference. Clarksville Marriott Inn, Clarksville, Ind. gressional dinner and visits to FCC. March 24-New York congressmen and University seminar, "Writing April 4-8--Alpha Epsilon Rho, National Broadcast- Hyatt Regency- Capitol Hill. Washington. Successfully for the Film and Television Marketplace." ing Society, 42d annual convention. Prospects '84." NYU campus, New York. Information: (212) 505 -0467. March 13- 15-National Association of Broadcasters Universal Sheraton hotel, Los Angeles. state association presidents and executive directors March 27- 28- Cabletelevision Advertising Bureau April 5-6--International Radio and Television Soci- conference. Marriott hotel, Washington. annual advertising conference. Sheraton Center, New ety "Minority Jobs Fair." Viacom Conference City, New York. Information: (212) 751 -7770. March 13-15-Louisiana Association of Broadcasters York. annual visit with Congress and FCC. Washington. March 27 -28 -LPTV Nést'84, 1/Vest Coast conference April 6-7-Oklahoma AP Broadcasters Association and exposition for low power TV, sponsored by Nation- March 14-New York Market Radio Broadcasters As- annual convention and awards banquet. Park Suite, al Institute for Low Power Television. Disneyland ho- sociation ninth annual "Big Apple Radio Awards." Oklahoma City. tel, Anaheim, Calif. Information: John Reilly, (212) - Sheraton Center hotel, New York. 966 7526,or Don DeKoker, (203) 852-0500. April 8-10-West Virginia Broadcasters Association March 14-16-Arkansas Cable TV Association annu- spring meeting. Oglebay Park, Oglebay Lodge, Wheel- March 28- International Radio and Television Soci- al convention and trade show. Excelsior hotel, Little ing. W Va. ety "newsmaker" luncheon. Speaker: Grant Tinker, Rock, Ark. Information: Floyd White, (501) 898 -2626. chairman and chief executive officer, NBC. Waldorf- April 8-12-National Public Radio annual confer- March 15 -"The New Technologies: Changes and Astoria, New York. ence. Hyatt Regency, Arlington, Va. Challenges in Public Relations," seminar for corporate March 30- Presentation of ninth annual Commenda- April 8-14--International Public executives sponsored by Media Hyatt Re- Television Screening Institute. tion Awards, by gency, Houston. American Women in Radio and Televi- Conference, INPUT '84, hosted by South Carolina sion. Waldorf Astoria hotel, New York. Educational Television Network. Francis Marion ho- March 20- "Cable Law '84," video conference on le- tel, Charleston, S.C. gal aspects of cable TV franchising, sponsored by April '84, "Satellite American Bar Association, cable TV committee of sci- I I 10.11-Satcom Communica- tions- Trends and Opportunities," fourth annual ence and technology section. Washington. Information: April con- (202) 362 -1140. ference sponsored by International Association of April 1- Deadline for entries for Radio-Television Satellite Users. Speakers include Representative Ed- March 20- 22- Washington Journalism Center's con- News Directors Association awards. Entries can be ward Markey (D- Mass.) and Tom McKnight, president, ference for journalists, "Changing Relationships Be- sent to RrNDA President Dean Mell, KHQ Inc., South Orion Satellite Corp. Sheraton Washington, Washing- tween Men and Women." Watergate hotel, Washington. 4202 Regal, Spokane, Wash. 99203. ton. March 21- Illinois Broadcasters Association college April 1 -3- Virginia Cable Television Association an- April 10-11-Ohio Association of Broadcasters spring seminar. Illinois State University, Normal, Ill. nual convention. Williamsburg Lodge, Williamsburg, convention. Columbus Marriott North, Columbus, Ohio. March 21 -Ohio Association of Broadcasters Va. April 18- 18- Videotex '84, organized by London On- Cleveland managers' luncheon. Cleveland Bond April 3-4-Illinois Broadcasters Association spring line Inc. Hyatt Regency. Chicago. Information: (212) Court, Cleveland. meeting. Springfield. III. Information: (217) 787 -6503 279 -8890. March 22- Northern California Broadcasters As- April 3- 5- International Teleconference Symposium, April 19-20-Ohio State University's School of Jour- sociation meeting. Hyatt Union Square, San Francisco. co- sponsored by Comsat, AT &T, ITT World Commu- nalism symposium, "Reporting Public Affairs in the Year 2004." Fawcett Center, OSU campus, Columbus, Ohio. April 23-26--Twelfth annual Telecommunications Policy Research Conference. Airlie House, Warrenton, Va. m April 23-29-Pennsylvania Association of Broadcast- Broadcasting ers annual spring convention. Caravanserai Resort, St. Maarten, Netherlands Antilles. 1735 DeSales Street, N.W., Washington, D.C. 20036 -4480 April 24-29 -20th annual MIP -TV (Marche Intenta - tional des Programmes), international TV program Please send .. (Check appropriate box) market. Palais des Festivals, Cannes, France.

Broadcasting G1 Magazine April 25-International Radio and Television Society newsmaker luncheon. Waldorf- Astoria, New York. 3 years $160 2 years $115 1 year $60 April 25- Broadcast Pioneers George Foster Peabody (Canadian and international subscribers add $20 per year) Awards luncheon. Hotel Pierre, New York. April 27- 28- Kansas Association of Broadcasters Broadcasting Cablecasting Yearbook 1984 broadcast journalism seminar. University of Kansas, Lawrence. The complete guide to radio, television, cable and satellite facts and figures payment $70). April 29 -May 2- National Association of Broadcast- -$80 (if with order Billable orders ers annual convention. Las Vegas Convention Center, must be accompanied by business card, company letterhead or Las ' gas. purchase order. Off press April 1984. Name May Payment enclosed May 1- Broadcast Pioneers annual breakfast. Las Ve- Company Bill me gas Hilton, Las Vegas. May 4-6-Illinois News Broadcasters Association Address Home? Yes No spring convention. Holiday Inn Mart Plaza, Chicago. City State Zip May 5- 9- Eurocast '84, cable and satellite television

Type of Business Title /Position Signature Are you in cable TV operations Yes rrata (required) No Charlotte Schiff-Jones remains president of For renewal or address change Schiff -Jones Ltd., New place most recent label here York, in addition to her new role as executive producer with client, RKO Video - group ( "Fates & Fortunes," Dec. 12, r1 I The one to read when there's time to read only one. 1983).

Broadcasting Jan 23 1980 30 %T(ThJJTIS.4T? W avvlv'i1v

Warner &os. television Distribution A Warner Commun capons Company exhibition. Swiss Industries Fair, Basel, Switzerland. In- May 20-22 -NBC -TV annual affiliates meeting. Cen- nual convention. Theme: "Cable: The Consumer's formation: Michael Hyams, Cable & Satellite Television tury Plaza, Los Angeles. Choice." Las begas Convention Center, Las begas. Exhibitions Ltd., 100 Gloucester Place, London, W1H May Broadcast Financial Management Asso- 3-6-Television workshop sponsored Pen- 3DA;telephone: 01-487 -4397. 20.23- June byC ciation 24th annual conference. Grand Hyatt, New ney- University of Missouri. UM campus, Columbia, May 7- 9-Classical Music Broadcasters Associ- York. Mo. Information: (314) 882 -7771. ation convention. Warwick hotel, New York. Informa- May 30 -June American Women in Radio and Tele- of Broadcasters tion: Tim Davidson, (206) 343 -3981. 2- June 10-13- Kansas Association vision annual convention. Palmer House, Chicago. 34th annual convention. Holiday Inn and Holidome, May 7.4-ABC -TV annual affiliates meeting. Century May 31-June 3- Television Critics Association "Cable Manhattan, Kan. Plaza. Los Angeles. Day," sponsored by Women in Cable. Phoenix. Infor- June 10-15 -Broadcasters Promotion Association/ May 11-13- Pennsylvania AP Broadcasters annual mation: (202) 296 -7245. Broadcast Designers Association annual seminar. Cae- meeting and awards presentation. Treadway Resort sars Palace, Las Vegas. Inn, Lancaster, Pa. II June 13- 14- Illinois Broadcasters Association annu- May 13.16 -- CBS -TV annual affiliates meeting. Cen- June al trip to Washington, for visits to Congress, FCC and tury Plaza, Los Angeles. June 3-6-National Cable Television Association an- associations. Information: (217) 787 -6503.

Vo -day

A cable TV must -carry commentary from Wally Schwartz, Blair TV, and president, Station Representatives Association

Stating the case stations a fee for carriage. Absent the must- carry rules, cable -which is not a regulated for keeping must -carry common carrier -could charge your station an "access fee" for the "privilege" of reach- There are many important issues, deregula- ing your local viewers. Such fees would be tory and otherwise, that confront broadcast- charged, not because cable is the enemy of ers today. For television, however, none is local television, but because of simple eco- more important than preserving the FCC's nomics. cable must -carry rules. Forty percent of all Cable carriage is life and death for new television households are cable wired. By independent stations, as we all know. But it the end of the decade, cable penetration will is also vital to network affiliates whose net- certainly have increased to 50% and will work programing can be duplicated on ca- probably be closer to 60%. A television stable. The Quincy case, for example, does not non's access to 40 % -60% of its viewers is involve carriage of a new independent sta- insured only by the must-carry rules. tion, but rather the unwillingness of a cable The rules were conceived by the FCC in system to carry the network affiliates from the mid- 1960's as an unquestioned necessity both Seattle and Spokane, and the cable sys- for preserving a national system of local tem's desire to replace the three Spokane television service. That necessity is no long- affiliates with WOR -TV New York, CNN and er unquestioned. Nickelodeon. The FCC, its plate full of major deregula- SRA stresses localism. Ours is a nation of tory initiatives, has not taken up the must - communities. There is, to use John Nais- carry issue. But most FCC commissioners Wally Schwartz is president and chief bitt's word, a "megatrend" toward revitaliz- have let it be known privately that they have executive officer of Blair Television and is also ing localism and regionalism in America. no personal enthusiasm for -and, in some president of the Station Representatives Local television is essential to preserving cases, oppose -the must -carry rules. Association. He began his broadcast and revitalizing localism. Local television Ted Turner has filed with the FCC a rule - advertising career in 1955 as an account news and public affairs programs play a vital making request that the must -carry rules be executive with wwJ(AM) Detroit. His radio tenure role in community action. Mass appeal pro- repealed. 'Rimer has followed this action included stints as a sales manager and grams broadcast by local stations bring peo- with a court suit to force the FCC to act on general manager, and in 1967 Schwartz was ple together. Cable narrowcasting -or his rulemaking request. named president of the ABC Radio Network. "slivercasting," to use the word coined by Quincy Cable, a Washington state cable He later served as president of ABC Forbes- fractionalizes the community of operator involved in a major legal proceed- Television. viewers. ing, seeks court reversal of the must -carry SRA stresses the importance of making rules on, among other grounds, the claim which each local station must pass to reach sure that members of Congress do not lose that the rules violate the First and Fifth viewers. sight of the essential role local television Amendments of the Constitution (see story, Further, to the extent cable sells advertis- plays in making it possible for congressmen page 91). ing -and cable advertising sales are increas- efficiently and effectively to reach their vot- The FCC has just announced that it wants ing -the gatekeeper becomes a competitor. ers. Satellite Master Antenna Television, so- Imagine a world in which 50% of all Fords Cable television was created out of the called rooftop cable, deregulated. were required to be delivered to Ford cus- free use of local television signals. What a Even though the FCC staff continues to tomers by General Motors. terrible irony it would be if cable were now enforce the must -carry rules, waiver re- Imagine a world in which a telephone permitted to displace those signals, or to quests filed by cable systems automatically company were free to accept or reject 50% charge for their carriage. stay the local station carriage requirement of your calls and, if it chose to accept them, Preserving must -carry is an issue that will until the FCC acts. Three hundred such re- to charge you any rate the traffic would bear. never go away. It requires the continuing quests are now pending, and it is not uncom- The Station Representatives Association concern and attention of all television broad- mon for the FCC staff of one person assigned stresses that the elimination of the must -car- casters. to these waivers to take years to act on them. ry rules would not only free cable systems to Once local television stations find them- Cable's relationship to television stations refuse to carry local stations, but in addition selves forced to negotiate for the right to is unique. Cable is a monopoly gatekeeper would permit cable systems to charge local reach their local viewers, it will be too late.

Broadcasting Jan 23 1984 32 WORLD NEWSRADIO The World's Premier Newsmagazine Premiers A World Newsradio Service From the pages of TIME, to America and to countries around the world, the TIME WORLD NEWSRADIO SER- VICE is on the air. TIME -with 33 bureaus and 85 correspondents -has the largest news -gathering staff reporting to a single magazine and is read by 30 million people worldwide every week. Now, with TIME magazine on radio, you will have a new listening perspective. The more you know, the more you need to find relevance and understanding in today's explosion of information. On TIME WORLD NEWSRADIO SERVICE, you'll hear cover stories, special reports and special editions. You'll get behind the scenes on a wide range of topics.... from international politics to urban design, fine arts to computers, morality to medicine, literature to law. Stories and adventure that capture the human spirit in daily segments each week. LISTEN FOR IT!

Radio stations worldwide requiring more information, contact: Bill Murphy Media Basics 1180 Avenue of the Americas New York, NY 10036 212-764-9480 NUMBER ONE NUMBER ONE

BLAIR TELEVISION NOW REPRESENTS COSMOS' BROADCASTING'S WSFA-W THE NUMBER ONE NBC AFFILIATE IN THE SOUTHEAST:

1 . Blair Television i A division of John Blair & Company The Leadership Continues...

'Among multi-station markets, Sun. -Sat., sign on sign off. Source: Arbilron Ratings Company. November 1983 R A D I O T E L E V I S I O N C A B L E S A T E L L I T E

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1 TOP OF THE WEEK L Turnabout at the top for NAB

Summers will take over as conclusion had been voiced by one board chief lobbyist, switching member last Wednesday: "The machine isn't from administrative role; working the way we want it to." new 'accountability' for Generally speaking there were three tar- Fritts as he takes more gets of the board's concern. Not necessarily direct charge; solution in order, they were: answers board's disquiet, is The executive committee, which was considered brilliant answer; felt to be too intimately involved in adminis- Rule named to receive DSA trative matters that ought to be left to the staff, and to be crowding the chief executive In one tell stroke, the joint board of directors to the point that he could not function effec- of the National Association of Broadcasters tively. solved two problems last week and in so The chief executive himself, President doing put the association on a course its Fritts, who was felt not to have taken full leadership felt certain would lead to success. charge of the association's activities, nor to The stroke: appointment of executive vice be exercising sufficiently firm command. Summers president and general manager John Sum- And the association's number -two man, proposal, which was quickly and enthusias- mers, 53, to be executive vice president for Executive Vice President Summers, who tically accepted. government relations, the association's chief was felt to be exerting too strong an influ- All hands were unanimous in praising the lobbyist. ence on NAB affairs and, by some, to be too strategy, which many likened to finding a The two problems solved thereby: filling resistant to change. brilliant jewel that lay unnoticed while the the chief lobbyist role that has been vacant The decision on Summers evolved after association looked elsewhere. (News of the since Steve Stockmeyer resigned abruptly criticism of his performance in the general realignment was greeted by cheers and a last October, and shunting Summers out of manager's post began to surface at an execu- standing ovation for Summers at the closing the chief of staff position, where -the board tive session of the joint board on 7hesday joint board session Friday.) It was noticed had come to feel-he was an impediment to and came up again with the TV board on that Summers's long association-he has the full assumption of control by President Wednesday and the radio board Thursday. been on the staff since 1969-made him Eddie Fritts. The executive committee itself called an more knowledgeable of industry affairs than All this and more happened in Maui, Ha- emergency meeting on Thesday, and by any outsider could hope to be and that the waii, last week as the joint board met for its Wednesday night the idea of shifting Sum- extensive government relations operation he annual winter meeting. The Summers ap- mers into the government relations post had will head -with 18 or more professionals- pointment was the capstone of a week in begun to dawn-almost simultaneously, said can take advantage of his acknowledged which, in executive session after executive radio board chairman Martin Beck, on at managerial skills. It is anticipated that he session, speakers rose to voice disquiet over least four members of the executive commit- will engage a number-two person with con- the way the NAB is going or isn't. The con- tee. On Thursday, joint board chairman Gert spicuous lobbying skills, plus -in keeping sensus that animated the week's dramatic Schmidt met with Summers to broach the with the structures committee's suggestion -two junior lobbyists to specialize in radio and TV issues. One or more of those assignments could fall to incumbent members of the NAB staff. It was not clear what status would be held by Summers's top aide in government relations, although he said the post certainly would carry a vice presidency and perhaps a senior vice presidency. It was emphasized that, as the association's only executive vice president, Summers himself will continue to be NAB's number-two executive and will substitute for President Fritts should that be necessary. Even more significantly, the Summers appointment moves President Fritts into a position of unencumbered responsibility, and accountability. "It's mine to succeed or fail," he told BROADCASTING last Thursday, saying that all senior staff vice presidents and others would report directly to him. The general manager's role will be vacated, and Fritts will hire an administrative aide to help with As the sun sinks.... L -r: Chairman Gert Schmidt; Tom Tauke (R-lowa), and President Eddie Fritts. internal affairs. Among the advantages of

Broadcasting Jan 23 1984 35 TOP OF THE WEEK I

Board on the beach. Members of the NAB board gathered at the Third row: Bill Bengston, Mid -Continent Telecasting, Pittsburg, Kan.; Stouffer's Wailea Beach Resort, Maui, Hawaii, for their annual winter meet- Dean Sorenson, Sorenson Broadcasting, Pierre, S.D.; David Palmer,

ing. First row (front), l -r: Leslie Arries Jr., wIVB -Tv Buffalo, N.Y.; Peter Kizer, WATH(AM)- wxra(FM) Athens, Ohio; Edward Giller, Gilcom Corp., Altoona, Pa.; Evening News Association, Detroit; Eugene Cowen, ABC, Washington; Gary Capps, Capps Broadcasting, Bend, Ore.; Ben Hoberman, ABC radio board vice chairman, Ted Snider, KARN(AM) -KKYK(FM) Little Rock, Ark.: Radio, New York; Eugene Lothery, CBS -owned AM stations, New York; radio board chairman, Martin Beck, Beck -Ross Communications, Rock- Kenneth MacDonald Sr., MacDonald Broadcasting Co., Saginaw, Mich.; ville Centre, N.Y.; joint board chairman, Gert Schmidt, Harte -Hanks Com- Robert Hilker, Suburban Radio Group, Belmont, N.C.; Lee Shoblom, munications, Jacksonville, Fla.; TV board chairman, Jerry Holley, Stauffer KFWJ(AM)- KBBC(FM) Lake Havasu City, Ariz.; Dick Rakovan, Outlet Broadcast- Communications, Topeka, Kan.; TV board vice chairman, Bill Turner, For- ing, Providence, R.I., and James Dowdle, Tribune Broadcasting, Chicago, ward Communications, Sioux City, Iowa; NAB president, Eddie Fritts; Mar- III. tin Rubenstein, Mutual Broadcasting, Arlington, Va.; Glenn Mahone, Sheri- Fourth row: Michael Eskridge, NBC Radio, New York; Clyde Price, New dan Broadcasting Network, Pittsburgh, and Thomas Young, KVON(AM)- South Radio, Tuscaloosa, Ala.; Jerry Lyman, RKO General Broadcasting, KVYN(FM) Napa, Calif. Washington; William Faber, Tampa Television, Tampa, Fla.; Wallace Jorgen- Second row (seated also): Bev Brown, KGAS(AM) Carthage, Tex.; Gary son, Jefferson -Pilot Broadcasting, Charlotte, N.C.; Crawford Rice, Gay- Stevens, Doubleday Broadcasting, New York; Douglas Stephens, lord Broadcasting, Dallas, Tex.; Robert Hynes, NBC, Washington; Willie KDEN(AM) Englewood, Colo.; William Hansen, WJOL(AM) -WLLI -FM Joliet, Ill.; Davis, KACE -FM Los Angeles; John Dille, Federated Media, Elkhart, Ind.; John Hyde, KDHL -AM -FM Faribault, Minn.; Charles Jones, WSRZ(FM) Sarasota, Fred Conger, Nation's Center Broadcasting Co., Hutchinson, Kan.; Mi- Fla.; Paul Olson, KLEM(AM)- KZZL(FM) Le Mars, Iowa, and Dick Oppenheimer, chael McCormick, wrMJ -TV Milwaukee, Wis., and Don Wear Jr., CBS, Wash- KIXL(AM)- KHFI -FM Austin, Tex. ington.

the direct reporting process said Fritts, is that fairs $819,451, station services $885,400, puts the board in position to ratify or veto actions up and down "will not be filtered science and technology $530,391, research any executive committee presidential choice through the bureaucratic process." and planning $620,095, radio $284,301, within 'a year and sets up an annual review On Friday, the executive committee met television $286,456, membership $829,384 process for all incumbent presidents. with Fritts and Summers to convey a general and general administrative $4,082,100. The joint board heard Representative set of instructions from the board reflecting The board approved a change in proce- Tom Tauke (R- Iowa), co- author of H.R. its expectations of the association's staff. dure for selecting a new president, should 2382, the broadcast deregulation bill, evalu- Generally, they said that Fritts would be both the incumbent resign, be dismissed or be- ate legislative prospects for that measure. He the chief executive officer and the chief qp- come incapacitated. It calls for the executive advised the broadcasters to remain steadfast erating officer, as well as the association's committee to form itself as a search commit- in their search for a legislative solution and principal spokesman. The executive com- tee, with no committee member eligible to posed four prospects for how things might mittee later described the instructions as put- accept the presidency. The immediate past go: (1) A compromise in the House Telecom- ting Fritts clearly on his own in terms of joint board chairman would head the group munications Subcommittee with Chairman accountability. and be a voting member of it. The executive Tim Wirth (D- Colo.); (2) a compromise with Concern over the association's general di- committee would have full authority to "re- Chairman John Dingell (D- Mich.) and Re- rection was the preoccupation in Maui last cruit, select, negotiate with and hire" a new presentative Al Swift (D- Wash.) in the par- week but it was not the only order of busi- president. In the past, all search committee ent House Commerce Committee; (3) at- ness. Among the others: decisions were subject to ratification by the tachment to another piece of legislation in The board approved a budget for the full board as in 1982, when the board reject- the Senate, or (4) attachment to some other April 1, 1984 -March 31, 1985 fiscal year ed a search committee selection and, in- legislation in the House. However things that anticipates expenditures of $9,919,480 stead, elected the then- incumbent joint might go, Tauke pronounced himself opti- against income of $10,107,000. The largest board chairman, Eddie Fritts. mistic that, despite all odds, the deregulation income items are for dues ($2,958,000 from Moreover, the NAB voted a bylaws measure has a chance this year. He chided radio and $3,308,000 from television) and change that would require the board to spe- broadcasters for having lost an earlier oppor- from the annual convention ($2,400,000). cifically renew its presidential selection at tunity for passage by pulling back from a Expenses by department: government rela- each June board meeting (the first meeting legislative compromise with Swift last year, tions $934,176, legal $647,726, public af- after the annual convention). That change and counseled that they stand firm this time

Broadcasting Jan 23 1984 36 I TOP OF THE WEEK L I around. (Tauke told the NAB he expected a "make Sony Betamax victory likely to ignite or break" meeting with Wirth shortly after Congress returns this week.) Hill copyright activity The TV board advised the staff that any broadcast deregulation legislation involving But legislation to overturn copy a program for later viewing at home, or quantification, EEO or children's TV re- Supreme Court decision allowing have enacted a flat prohibition against the quirements must be reviewed with the TV consumers to videotape programs sale of machines that make such copying board before any NAB approval is given. at home unlikely in this session possible. It may well be," the opinion add- The board also provided for interim suc- ed, "that Congress will take a fresh look at cession to the office of president, in the this new technology, just as it so often has event of resignation or incapacitation, by di- A Supreme Court ruling that videotaping of examined other innovations in the past. But recting that the executive vice president broadcast programing on home videocas- it is not our job to apply laws that have not would take over. It was left to the executive sette recorders is exempt from copyright law yet been written." committee to fill any vacancy in the immedi- is expected to ignite new battles on Capitol The court said that the plaintiffs had failed ate past board chairman position, with the Hill. Hollywood, which was sorely disap- to demonstrate harm in home taping for instruction that past executive committee pointed by the ruling, pledged to seek legis- "time- shifting" purposes. And it added that members be given "due consideration." lative relief. It will be opposed by the victors "substantial numbers" of other copyright The TV and radio boards recommended in the court, Sony Corp. of America, and holders "who license their works for broad- creation of a task force on alcohol and drug other manufacturers and distributors of cast on free television would not object to abuse to address "societal" problems it feels VCR's, which the court vindicated in its de- having their broadcasts time -shifted by pri- broadcasters can do something about, and at cision that the taping of television programs vate viewers." the same time offsetting criticism of the for later viewing was a "fair use" of copy- Stevens cited testimony given at the dis- broadcast media in connection with those righted works and therefore beyond liability trict court trial by public broadcasting's Fred issues. The NAB is particularly concerned for copyright royalties. Rogers of Mister Rogers' Neighborhood. "He that anti -alcoholic beverage advertising The high court, splitting 5 to 4, reversed testified that he had absolutely no objection movements may accelerate this year. an earlier decision by a U.S. Court of Ap- to home taping for noncommercial use and Both TV and radio boards approved ex- peals which declared off-the -air copying il- expressed the opinion that it is a real service pansion by two seats to assure representation legal (BROADCASTING,Oct. 26, 1981). The to families to be able to show them at appro- by women and minorities fora period of four appellate court had overturned a lower court priate times." Justices William J. Brennan, years. Each appointment would be for two decision in a suit filed in 1976 by Universal Byron R. White and Sandra Day O'Connor years, subject to reappointment. It is antici- Studios Inc. and Walt Disney Productions and Chief Justice Warren E. Burger joined pated that the natural upward movement of against Sony, manufacturer of the Betamax Stevens. Justice Harry A. Blackmun wrote women and minorities, would, four years videorecorder, and a number of retailers and the dissent, joined by Justices Thurgood from now, provide for normal progression to individual users. The suit was filed in the Marshall, Lewis Powell Jr. and William those seats, and the ad hoc procedure would U.S. District Court in Los Angeles. Rehnquist. then be discontinued. The district court ruled in favor of Sony "I would hope that these questions ulti- The radio board passed a resolution urg- and said that neither the 1909 nor the 1976 mately will be considered seriously and in ing the FCC to hold off acting on some 1,000 copyright laws "gave copyright holders mo- depth by the Congress and be resolved there, applications for FM translator service, filed nopoly power over an individual's off -the -air despite the fact that the Court's decision to- presumably in anticipation of the commis- copying in his home for private noncommer- day provides little incentive for congression- sion's opening up a new low -power FM ser- cial use." Two years later, a three -member al action," Blackmun wrote. Blackmun felt, vice (as proposed by the Moody Bible Insti- U.S. Court of Appeals reversed the district however, that the court should not deter tute of Chicago). court decision. The Supreme Court took up copyright issues to Congress. "Perhaps a The TV board approved setting up a the case last year and was scheduled to issue better and more accurate description is that dues structure to admit direct broadcast sat- an opinion last summer but delayed its deci- the court has tended to evade the hard issues ellite stations to NAB membership. sion until after the parties reargued their when they arise in the area of copyright law," The radio board approved ongoing ne- cases orally last October. he said. gotiations with the Daytime Broadcasters The Supreme Court majority opinion, Blackmun maintained the majority's con- Association, looking toward merger-and written by Justice John Paul Stevens, said: clusion that time- shifting is "fair use" was including absorption of the DBA's existing "One may search the Copyright Act in vain seriously flawed. "It is my view that the debt (some $50,000). The board backed for any sign that the elected representatives court's approach alters dramatically the doc- "100%" the recent plan to merge NAB's Ra- of the millions of people who watch televi- trines of fair use and contributory infringe- dio Programing Conference with the annual sion every day have made it unlawful to ment as they have been developed by Con- convention of the National Radio Broadcast- ers Association, and applauded efforts by President Fritts in bringing that merger about. In a move with still further federation overtones, the TV board recommended creation of a children's TV conference in con- cert with conventions of the Association of Independent Television Stations or NATPE International, or both. A proposal that the NAB join in a move to develop one standard for AM stereo- being spearheaded by Fred Walker of the Broadstreet group -was turned down largely because of antitrust implications. ABC Inc. Vice Chairman Elton Rule 411k. was named to receive the NAB's Distin- ft '\\ guished Service Award at the annual con- `t vention in April. ' i.:._ 1.'it`'R\àF1` Elected to the Radio Hall of Fame: Red Skelton and Bob & Ray. wayman uaienn

Broadcasting Jan 23 1984 37 TOP OF THE WEEK I gress and the courts," Blackmun said. Stan Parris (R-Va.) and House Majority "Should Congress choose to respond to the Whip Thomas Foley (D- Wash.), who plan to Warner's franchise court's decision, the old doctrines can be forge ahead despite the court's ruling. resurrected. As it stands, however, the deci- Said another House aide: "There's going problems dominate sion today erodes much of the coherence that to be a lot of intense lobbying. Since it's an these doctrines have struggled to achieve." election year, if we don't see movement dur- Texas Cable Show Hollywood is turning to Congress for re- ing the first couple of weeks in February then on whether fallout lief. "Congress must decide whether or not I don't expect legislation." Opinions vary copyright is real or whether it is mush," said Chairman Kastenmeier was doubtful that from MSO's cutbacks will give Jack Valenti, president of the Motion Picture Congress would act. "Candidly speaking, it cable industry long -term headache Association of America. would seem to me that Congress will not be "The future of creative entertainment for disposed, in light of the court's decision, to The Texas Cable Show, which attracted more the benefit of the American family is at act on legislation calling for the imposition than 2,000 cable operators and hardware and stake. If what creative people produce can- of royalties on home taping," the subcom- software suppliers to San Antonio last week, not be protected by copyright, then it is the mittee chairman said. provided the cable industry with its first op- public who will be the ultimate victim. Un- Although Kastenmeier said he had "no portunity in 1984 to measure the impact of less the Congress clearly defines the rights quarrel with the result reached by the court," Warner Amex Cable Communications' deci- of creative owners, the biggest loser is the he indicated that the motion picture industry sion to pare down the elaborate and costly American family," Valenti asserted. might pursue other avenues to seek relief. cable systems it promised in several big The motion picture industry also enjoys Kastenmeier was referring to legislation cities and to review the industry's many in- the support of a broader coalition including pending in his subcommittee, H.R. 1027 terrelated legal and regulatory problems. the American Society of Composers, Au- and H.R. 1029 that would modify the "first - Warner Amex's actions were perhaps the thors and Publishers (ASCAP) and the Re- sale doctrine," of copyright law. The doc- hottest unofficial topic at the three -day cording Industry Association of America trine holds that copyright owners are not en- event. Two weeks ago, Warner Amex Chair- (RIAA). titled to royalties from the re-sale or rental of man Drew Lewis told the city of Milwaukee The home taping controversy was debated their works after the first sale. H.R. 1027 that the company planned to cut back drasti- vigorously in the last Congress, but the leg- and H.R. 1029 and companion measures in cally on the service and facilities of the city's islators were unwilling to act until the Su- the Senate, S. 32 and S. 33, would amend yet -to-be -built system to insure that it is eco- preme Court handed down its decision. Hol- the law to give copyright owners control nomically viable (BROADCASTING, Jan. 16). lywood is preparing to launch a massive over subsequent sale or rentals of recorded And, last Monday, just a day before the Tex- campaign to convince Congress to adopt leg- audio or visual works. The language pertain- as cable operators began arriving in San Ant- islation now pending in the Senate and ing to television in the legislation reads: onio for a pre- convention party, Lewis deliv- House (S.31 and H.R.1030) that would "Unless authorized by the copyright owner, ered essentially the same message to the city exempt consumers from copyright liability the owner of a particular copy of a motion of Dallas (see page 86). but would impose a royalty on the manufac- picture or other audiovisual work may not, The Texans, of course, were more con- turers of home tape and taping equipment. for purposes of direct or indirect commercial cerned about what was happening in Dallas. The bills would create a royalty pool, with advantage, dispose of the possession of that Lewis Pearce, who operates a 21,000 -sub- contributions to be decided by negotiation copy by rental, lease, or lending, or by any scriber system in Wichita Falls, Tex., for between copyright owners and the manufac- other activity or practice in the nature of American Telvision & Communications, turers and importers of VCR's and blank rental, lease, or lending." Similar language thought it could seriously damage cable's tapes. If the parties failed to reach agree- pertains to recorded sound. "image" in the state and make it tougher to ment, they would be required to submit to Hollywood's efforts to gain legislative re- deal with local officials. "It's this question binding arbitration. lief will be staunchly opposed by Sony, the mark. It's this cloud that hangs over all of us. S.31 is sponsored by Charles McC. Math- Electronic Industries Association and repre- Are we really telling the truth and are we ias (R -Md.), who chairs the Copyright Sub- sentatives of the Home Recording Rights really dealing square with them ?" committee. Mathias was unavailable for Coalition, a group of manufacturers and re- Jake Landrum, of Mid -Coast Cable, Bay comment last week. In the House, Represen- tailers in the home video industry. Kenji Ta- City, Tex., (11,588 subscribers in 10 sys- tatives Don Edwards (D- Calif.) and Carlos miya, president and chief operating officer tems) remembered the "bad taste" the back - Moorhead (R- Calif.), who introduced H.R. of Sony, said the company was "extremely room franchising of Houston left in the 1030, are planning to press ahead. "I intend gratified" with the court's ruling, but was mouths of his subscribers-the city awarded to pursue my legislation which balances the expecting the battle to continue in Congress. five franchises without a formal bidding pro- interests of home tapers and home recording He urged consumers to let their congression- cess-and said Warner Amex's move in Dal- equipment manufacturers and the creative al representatives know how they feel. las could generate some of the same antipa- community," Edwards said after the court Jack Wayman, senior vice president for thy. decision was released. He said he hoped EIA's Consumer Electronics Group, was Apparently expecting negative fallout, Robert Kastenmeier, of the House Judiciary "elated" by the decision. Wayman warned Steve Effros, executive director of the Com- Subcommittee on Copyright, and the parent that "we must now look to Congress to make munity Antenna Television Association, Judiciary Committee, "will move quickly to sure that our victory in this case is not taken tried to put distance between the troubled take up the suggestion made by the jus- away by special- interest legislation." Way - major-market builds and the rest of the in- tices -that Congress address this issue." man said 10 million VCR's are now in use. dustry. "Cable must not be painted with the In other quarters doubts about congres- Wayman said 4.2 million VCR's were sold brush of what is happening in the major ur- sional action were raised. "There's no need in 1983 and anticipates sales will reach 5.5 ban centers," he said. The high capacity, for Congress to act now that the matter is million in 1984. The home recording indus- two -way systems that were promised to big settled," said an aide to Senator Dennis De- try estimates revenues are close to $3 billion cities over the past few years are not cable Concini (D- Ariz.). DeConcini is the author a year. television, he said. "You can call them 'ca- of legislation (S. 175) that would exempt Some experts predict that the home taping zorninplat,' but you can't call them 'cable home taping from copyright liability. The controversy is due for further airing in the television.' " bill has been rendered moot by the decision courts. According to Joseph Mello, chair- Not all the cable operators felt the Mil- of the court. "There's no real possibility of man of the New York City Bar Association's waukee and Dallas situations would be detri- the industry moving a bill. They need a vehi- copyright committee, "Another area that mental to the industry-at least not entirely. cle, and if home taping is not violating the might be tested is in connection with the Indeed, Jerry Craft, a Texas cable operator law, there's no momentum for a bill," the home taping of pay TV rather than free TV" (8,000 subscribers in 11 systems) and presi- aide said. Mello believes that companies such as Home dent of the Texas Cable Television Associ- In the House, a companion measure Box Office might be the next to go to the ation, which sponsors the convention, (H.R.175) was offered by Representatives courts. thought they could be beneficial. They could

Broadcasting Jan 23 1984 38 TOP OF THE WEEK serve to remind local officials everywhere, because of the way the court's decision was he said, that the cable business is like any written. The court ruled that "the CRT is a other business in that burdensome regula- legislative agency, not an administrative tions can destroy it. Upon purchasing a cable agency like the FCC," he said. "So anything system in Bridgeport, Tex., last April, he that the CRT decides so long as it is in a said, he was preparing to ask for a rate in- 'zone of reasonableness' is going to be OK crease when Bridgeport officials, pointing to with the court of appeals. That means you the lower rates and seemingly superior ser- are facing in 1985 and every five years there- vice in Dallas, demanded that he lower his after a virtually unbridled CRT." rates. Craft said he told them that if he low- Seeking copyright legislation to limit the ered his rates he would put himself in the power of the CRT could spawn additional same "financial bind" as Warner. "They problems, Christensen said. "If you go up didn't believe me," he said. "But now I can't there to get some changes in the copyright wait to go in and tell them about the dollar law, Jack Valenti [president of the Motion and a half I want." Picture Association of America] will be right There was no consensus at the show as to behind you and you better be careful in how what caused the problems in Milwaukee, you try to remove the knife that's being held Dallas and other markets. Bill Strange of at your neck by the MPAA." Sammons Communications, which operates As an alternative to pressing forward with a large system in Fort Worth and lost the legislation, which could create additional Dallas franchise to Warner, said it was igno- problems, Christensen advised the cable op- rance of the big -city marketplace. When the erators to work to "get people on the CRT bids were made and accepted, he said, no- who know something about cable and can body knew what the economics of big -city understand the arguments that are made." cable were. "We didn't know, the cities The current commissioners are not "venal" update. Kathryn president didn't know and the consultants didn't CCI Creech, or "stupid," he said, "but they are not so- of the Council for Cable Information, know." The one big variable that everybody phisticated in cable television." Cable oper- gave cable operators at the Texas Cable seemed to have misjudged is penetration, he ators should identify their candidates for the Show last week an update on CCI's $5- said. The penetration in the major markets is two current vacancies, he said, and then pur- million image -building campaign for ca- not as high as everybody thought they would suade friendly senators to recommend them ble. We are...developing a campaign be, and, as a result, revenues fall short of to the White House, which actually appoints that emphasizes the benefits of cable expectations, he said. by the commissioners with the approval of the Effros disagreed with Strange. Sammons, focusing on two points: the selectivity Senate. Said Effros: "You can be sure that introduces into the homes Warner and the other cable operators did not that cable and the MPAA is already doing that." walk into the major markets blind, he said. the individual control that the subscriber According to Effros, two bills are pending "Everybody knew the house of cards was has to tailor his viewing to his own unique in Congress that are designed to partially going to fall," he said. "The promises in the tastes and needs," she said. CCI's adver- offset the effect of the 3.75% rate hike, and, major urban centers were ridiculous." tising agency, McCann -Erickson, has de- in effect, he said, each would allow every Effros blamed the big city troubles on the veloped three cartoon versions of the cable system to add one more distant signal franchising process. "The process of fran- possible television commercials and, be- without having to pay the 3.75% rate. ginning week, will gauge chising was not and is not capable of dealing this consumer If the motion picture and broadcast indus- reaction them at locations with high technology," he said. "It never has to seven tries knew what was in their best interests, been. High technology moves too fast and is across the country, she said. If any of Effros said, they would aid cable operators too risky. The entrepreneurs don't know them proves effective, she said, it will be in passing the legislation rather than oppos- incorporated into where it is going. How do you expect the produced and CCI's ing them. When the court upheld the 3.75% national which city officials to know where it is going ?" campaign, Creech ex- rate increase, he said, subscribers and broad- launch next According to Effros, Warner Amex's trou- pects to September. casters were the ones who suffered. Cable bles underscore the need for H.R. 4103, the operators, having already adjusted for the cable deregulation bill that would bring rate increase by either dropping distant sig- some order to the franchising process "be- they are getting back to Dingell," he said. nals or raising subscriber fees, "are reacting fore that process starts all over again in the During one of the convention's 12 panel with a big yawn," he said. entire renewal sphere." sessions, Effros and Gary Christensen, a re- Increased coverage afforded by cable car- Besides giving cable operators some as- tired Washington communications attorney, riage is a great benefit to some broadcasters, surance that their franchise would be re- discussed possible changes in cable's com- but the compulsory license, because of the newed, H.R. 4103 and its companion bill, pulsory copyright license and the must -carry broadcasters' small share of the annual roy- S. 66, which was passed by the Senate last rules. But they warned that tampering with alties, is of little value to any broadcaster. "If June, also relieve cable operators of rate reg- either the license or the rules to make them the MPAA succeeds in restricting the ability ulation and allow them to renege on prom- more amenable to cable operators could proof cable systems to carry broadcast signals, ised services and facilities under some con- duce some unintended side effects. "The it isn't the broadcasters who win," he said. ditions. FCC, the courts, the Congress, the Copy- "Broadcasters should be on our side and Ed Burakowski, the National Cable Tele- right Royalty Tribunal and our old friend the eventually they will be." vision Association representative at the con- Copyright Office are all involved in this Standing in the way of broadcasters' sup- vention, was sanguine about the prospects mish -mash of regulation," said Christensen. port is the National Association of Broad- for H.R. 4103. There is "tremendous mo- "When one deregulates, you can bet that casters, he said. "A long time ago, the NAB mentum" behind the bill, he said. The Tele- someone else is going to be urged by your got the idea that cable was an enemy, and communications Subcommittee has already opponents to pick up the regulations in an- they haven't looked recently." He urged ca- reported out the bill and lobbying efforts, other form." ble operators to circumvent the "Neander- guided by the NCTA, seem to be making Early this month, the U.S. Court of Ap- thal" trade association and appeal directly to some headway, he said. To overcome one peals in Washington affirmed the CRT's the broadcasters. Some of them know where major obstacle -House Commerce Com- 3.75% royalty rate for distant signals added their interests lie, he said. CATA members mittee Chairman John Dingell (D- Mich.)- by cable systems after June 24, 1981. Chris- have reported to him that some broadcasters cable operators, he said, have been talking tensen called the ruling an "absolute disas- have offered to pay the 3.75% compulsory to mayors and other city officials in Dingell's ter" for cable, not only because the rate is license fee to insure their continued carriage, district and, so far, "We have been success- regarded as excessive and effectively reim- he said. ful in turning some of them around... and poses the FCC's distant -signal rules, but also It even makes sense for the MPAA, the

Broadcasting Jan 23 1984 39 I I TOP OF THE WEEK I group primarily responsible for the rate hike, helped create the CRT, he said. The con- audience of both children and adults with to support cable in its legislation efforts to gressman is interested in correcting the prob- stories that would begin each Monday, con- offset the hike, he said. The Supreme Court lem through legislation, he said. tinue through the week and end Friday with a struck a blow against the motion picture in- Hope among cable operators to eliminate "cliff- hanger," enticing audiences to return dustry and MPAA last week, ruling that in- the must-carry rules now resides with Quin- the following week. A total of 65 episodes home videotape recording was not a copy- cy Cablevision, which appealed a fine for are planned for availability starting next fall, right infringement. As a result, the MPAA refusing to add another must -carry signal to according to Kellner, who said the show's immediately began pressing Congress for the U.S. Court of Appeals in Washington. per-episode budget of $100,000 might re- help in controlling royalties stemming from Quincy has argued that the must -carry rules quire that Orion seek equity partners for its videotape movie sales and preserving the violate its First Amendment rights. Oral ar- production. Foreign investors have already FCC's financial interest and domestic syndi- guments were heard last week (see story, expressed interest, he said. cation rules. page 91), and a decision is expected within a Paul Glick, a Chicago -based self -im- Since MPAA has much more at stake in its few months. provement expert whose salon offers clients other legislative efforts, he said, perhaps the But Christensen said there is another case everything from a new hairstyle to speech MPAA could be persuaded not to block ca- pending at the FCC that may be a more po- and elocution lessons, is the host of Being ble's efforts at copyright in exchange for ca- litically adept way of liberalizing the must - Your Best, a magazine strip offering viewers ble's help on MPAA's other fronts. "You carry rules. The case does not challenge the information and demonstrations of how to a can't dip in the well all the time and expect to must -carry rules, he said, but the application improve their self-image. Produced by Bob win all the time," he said, "and you need of the rules in a specific circumstance, one Parkinson and Andy Friendly, the program is allies. Wouldn't it be nice to work with that is particularly onerous to cable opera- the third first -run show to be offered by 20th Jack ?" tors. Century-Fox Television for next fall. It joins Despite his talk, Effros doesn't really ex- The case would allow the courts to lift the A Case In Point, an audience participation pect to form alliances with broadcasters and rules in the specific case, but preserve the courtroom strip produced by Scotti Brothers/ motion picture interests. Still, he seemed op- rules in general, "so broadcasters aren't so Syd Vinnege lèlevision, and Magic Music timistic that the cable industry, working on nervous and don't go up to the Hill and try to Machine, a weekly, half -hour music /variety its own in opposition to NAB and MPAA, hang another amendment on your copyright talent contest. could push through copyright legislation. changes," he said. The trick is getting the The Good Life, another new magazine According to Effros, Robert Kastenmeier case out of the FCC, which is now wary of strip that surfaced at INTV, would offer (D- Wis.), chairman of the House Judiciary must-carry items, he said. But those in- viewers tips on the finer things in life, in- Subcommittee, charged with copyright, was volved "will figure out a way to get the FCC cluding where ordinary people can find upset by the court of appeals decision, which to act so we can get that case before the them. Produced by Earl Greenberg Produc- effectively gave the CRT legislative power. Court of Appeals, and I think we have a very tions, Los Angeles, and Columbia Pictures That was not Kastenmeier's intent when he good chance of success," he said. Television, it is being distributed on a straight barter basis by Kenyon & Eckhardt Advertising. According to a spokeswoman for K &E, independents as well as affiliates expressed interest in the show last week, First -run choices abound at INTV independents, for broadcast following their nightly 10 p.m. newscasts. Greenberg is for- Number of shows in development place at last week's INTV program exhibi- mer executive producer of NBC -TV's day- offered for inspection at meeting tion appeared much more active than those time series, Fantasy. in Los Angeles is record for of the two previous years. Several major Yet another new strip, this one combining recent years; sales reported new first -run series were on hand, including live dancing with music videos in a half- to be better than usual a half-hour comedy science fiction strip hour strip hosted by Livingston Taylor, sur- from Orion Television and two magazine faced just prior to the opening of last week's "There's an explosion in the development of strips, one from 20th Century-Fox and the convention. Entitled This Week's Music, it is first -run programing. Much of it won't get other from Kenyon & Eckhardt Advertising co- produced by Viacom Enterprises and the on the air, but at least it's being developed, Inc. Despite complaints about suites pro- Entertainment Television Co., an indepen- and that's healthy. The market's very active- vided for screening by the convention hotel dent record production and music publishing . .. very competitive ... the exact opposite (see page 62), the word around the conven- company. Viacom is distributing the series. of last year" tion and from a number of distributors was Other new shows unveiled at the conven- With those words, George Back, All that, in the words of one, "quite a bit of tion included Vantage Point, a half-hour American Television president and former business ... more than usual for an INTV weekly public affairs series, and the first NATPE International executive director, convention" was written. program from Local Program Network, a summed up the TV program marketplace Along with the new shows, several al- cooperative news service created by wCCO- that has developed this winter and had its ready announced, most notably MCA Tele- TV Minneapolis and distributed by All first chance to show itself at an exhibition vision's weekly half hour, Puffin' on the Hits, American Television and Fox/Lorber Asso- last week, at the 1lth annual Association of and Telepictures Corp.'s strip soap, Rituals, ciates. Stories offered on the LPN daily feed Independent Television Stations convention closed sales to group operators and now ap- and used within Vantage Point, which can (see pages 62 -84). pear certain to go on the air next fall. Al- be localized or aired intact, are produced by Not all distributors would agree that this though most of those contain at least some WCCO -TV and a number of leading news sta- year's marketplace is much different from barter time, a number of distributors, as well tions around the country, which form a core those of the past few years, when relatively as some station operators, said there is a membership. I few new shows were even proposed. Randy demand this season for programing sold, at Golden West Television, on hand last Reiss, president of TV distribution and pro- least in part, for cash. "Stations need inven- week to screen its new 90- minute music vid- duction, Paramount Television Group, be- tory after all the barter programing they've eo series, New York Hot Tracks, also intro- lieves a plethora of game and music video acquired in the past few years," said Don M. duced a new one -time only special, The shows, some of them inexpensively pro- Lacy, assistant general manager and pro- Great Weight Loss Challenge. Produced last duced and duplicative in approach, have gram director, KSTW(TV) Seattle. year by Golden West's KTLA(TV) Los Ange- made the marketplace look more crowded Orion Television President Jamie Kellner les, the one -hour show takes "a fun look at than it really is. "There are always a lot of said his company is reluctant to reveal much weight loss and exercise," according to ideas at this time of year," he said. "It's the about the half-hour comedy it is proposing Bruce Johnson, director of television distri- ones that have a real chance of getting on the for first -run syndication until major group bution, and has been sold to the Gannett air that count." buyers have had a chance to screen and react station group. It is hosted by Dick Clark and Whichever description fits, the market- to it. Entitled Major Mars, it would target an is being distributed for cash. The Great

Broadcasting Jan 23 1984 40 TOP OF t C THE WEEK I Warner, Chris -Craft go ahead with stock exchange

Even so, Murdoch still manages to buy additional million shares

Rupert Murdoch acquired more shares of Warner Communications last Thursday despite signs earlier in the week that maneu- vering by Warner may have ground Mur- doch's objectives to a halt. Murdoch increased his stake in Warner by another 1,022,400 shares to give him 5.57 million, or 8.5% of Warner's total outstanding common shares. Based on average trading values the day of the purchase, Murdoch's latest sally is estimated to have cost $29.8 million. In a move widely regarded as an attempt to thwart Murdoch's declaration to acquire control of the entertainment giant, Warner and Chris -Craft Industries also announced last week they had completed their stock Prime time It 18 months as a 'radical idea which nobody in this country soap. started ago swap agreements that give Chris -Craft a has ever tried." That idea -a first -run prime time serial drama, or soap opera-now appears 19% interest in Warner in exchange for to have come to fruition. Richard Robertson, senior vice president of sales and marketing at Warner acquiring a 42.5% interest in Chris - Telepictures that its venture with Metromedia to a Corp., announced Rituals, joint produce Craft's television subsidiary. Murdoch has was now a firm go. decision new serial drama for prime time and prime access, Metromedia's petitioned the FCC, saying the transaction to put Rituals in its prime time lineup for next fall has also "triggered commitments" from constitutes illegal transfer of control. including in other stations, Robertson said, stations the Outlet, Gannett, Multimedia and The announcement was made hours after Robertson said the lineup at present represents 50% coverage of Chronicle groups. station the Federal Trade Commisson cleared the NTI households. Production costs are substantial: Start-up, development and first -year pro- way for Chris -Craft to aquire up to 49.9% of will $14 million. will probably debut either 10 or Sopt. duction expenses exceed Rituals Sept. Warner at about the same time the FTC gave 17 "to get a jump on the networks," Robertson said. Dick Block, executive vice president of Murdoch similar permission to acquire up to will probably air and Metromedia, said that group's independent stations Rituals between 8 an identical amount in Warner. Warner said in will it 4 p.m. following 9 p.m. Metromedia's ABC affiliate Boston, wcvB -N air at General the transaction did not require FCC approval nightly serial dramas have not successful American television, Hospital. Historically, been on because it involved less than majority con- but Robertson pointed out that Latin America, Australia and the U.K. all have nightly serials trol of Chris- Craft's broadcasting interests. that dominate their time periods. And if Rituals proves successful, Robertson added, the The transaction increases the number of program "could expand to an hour." Warner's outstanding common shares from 65.4 million to about 70 million. Until the Weight Loss Challenge was also made avail- weekend hour. Solid Gold is distributed by Warner/Chris -Craft transaction was consum- able at last year's NAIPE International con- Television Production Enterprises as an Op- mated, Murdoch was Warner's largest single vention, according to Johansen, but it took a eration Prime Time project. Paramount shareholder. He acquired the interest last De- back seat to the company's efforts to clear its screened a pilot of its proposed half -hour cember for $101.3 million. Murdoch subse- major project, the strip Woman to Woman. comedy strip, Anything for Money, at last quently announced he would seek control of Lexington Broadcast Services, the coun- week's convention, and, according to Reiss, Warner, even threatening to wage a proxy try's largest distributor of barter programing, the program, if given the go-ahead, would fight if necessary. introduced a package of 12 feature films for likely air on a lineup comprising about 50% Murdoch issued a press release after cash or barter. Produced by MGM/UA, the independent stations. Warner and Chris -Craft announced they had movies includes such titles as "The Fixer," Lorimar Productions, which screened its closed their deal saying he was "appalled" at "Barretts of Wimpole Street," "Red Badge proposed magazine strip, What's Hot, the transaction. The release also stated "the of Courage" and `The Brothers Karama- What's Not, at last week's convention, sur- hasty consummation of this improvident zov." faced a new package of promotional spots transaction, despite the serious unresolved The program that created perhaps the for Dallas, the off- network series it has sold questions before the FCC and the Delaware most visible stir at last week's convention to 93 stations for next fall. One 60- second court, gives continuing evidence of the dis- was MCA Television's weekly half -hour spot for each episode of the serial will offer a regard Warner management has for its share- musical comedy series, Puttin' On the Hits, quick recap of what happened in the episode holders." in which young practioners of "air gui- aired the day before, plus video previews of The "poison pill" statement refers to a tars" -the imitation of musical performers, what's coming on the next episode to air. provision in the Warner /Chris -Craft agree- a craze popular on college campuses-com- Larry Hagman, who stars in the progam as ment that calls for Warner to buy back its pete before a panel of judges for the highest J.R. Ewing, will host the spots and stopped shares owned by Chris -Craft if an outside score. MCA sold the series to Taft Broad- at the Lorimar suite last week to promote the buyer acquires more than one -third of casting, for four of its stations, Tribune effort. Warner. The underlying assumption is that Broadcasting, Gannett Broadcasting and Among the new shows that have been pro- anybody seeking control of Warner would be Malrite Broadcasting as well as a number of posed for next fall so far this season, a few discouraged by having to pay additional other stations, during the convention, and have quietly been withdrawn, the latest, AU huge amounts to repurchase its shares from MCA declared the series "a definite go." About US, a magazine strip from Colbert Chris -Craft.The provision expired afterBHC In other news, Paramount Television con- Television and produced in cooperation with acquired its convertible preferred stock. firmed it is discussing expanding its hit US magazine. The series is being reworked, Earlier this month, Warner filed suit in a weekly music series, Solid Gold, into a strip according to a spokesman from Colbert, for Delaware court charging Murdoch with vio- that would include five half -hours and a possible re- introduction next year. lations of Security and Exchange Commis-

Broadcasting Jan 23 1984 41 TOP OF THE WEEK I 1

sion regulations. Analysts regard the suit as In order for Chris -Craft to secure a 19% ing to more than 30% of the total TV house- an attempt to block Murdoch from purchas- voting interest in Warner, a two -step process holds (crediting UHF's for only 50% of the ing additional Warner shares, which Mur- must be executed. Under the agreement, ADI TV households in their markets). "Such doch said he intends to pursue. A Warner Chris -Craft will acquire 15.2 million shares gradual ownership deregulation will afford spokesman said that parties are to begin deli- of a new series of Warner stock, convertible the commission practical experience with vering depositions in that case sometime this into 12 million shares of common stock that the consequences of changed ownership re- week. will be worth a minimum of 15.6% of Warn- strictions, and provide a basis for their possi- To avoid any crossownership problems, er's total voting stock. Last Thursday (Jan. ble subsequent elimination." Warner also simultaneously transfered its 19), the New York Stock Exchange ap- LIN Broadcasting Corp. said broadcasters 50% voting interest in the Warner Amex Ca- proved the issue of the convertible preferred shouldn't be able to have more stations than ble systems in California, Oregon and Wash- stock. they need to reach 20% of the nation in each ington to American Express, its other part- The other Chris-Craft television stations of the AM, FM and TV services. "The abili- ner in the cable systems. include the United Television group of four ty of a group owner of television stations to Chris -Craft has also indicated that it TV's, in which Chris -Craft holds a 50.1% reach 20% of the nation's television audi- would seek to purchase additional shares of interest. Those stations are independents ence should provide a sufficient base upon Warner. In a filing with the Department of KMSP -TV Minneapolis and KBHK -TV San which to justify independent program pro- Justice required by the Antitrust Improve- Francisco, and network affiliates KTVX(TV) duction," it said. ment Act of 1976, Chris -Craft would said it Salt Lake City and KMOL -TV San Antonio, The National Radio Broadcasters Associ- buy more than 25% of Warner. Tex. ation urged raising the radio limit -but not indefinitely. It recommended that no party be permitted to own more than 18 AM's and 18 Lifting ownership limits appeals to many FM's. When the rules were adopted, parties were limited to owning 0.44% of the stations But how far the FCC should go, ing, the emergence of fully competitive radio in existence, it said. Its alternative, in per- and what, if any, restrictions and television industries -and the availabil- mitting the ownership of 36 stations, would should be placed on networks vary ity of other nonbroadcast sources of enter- allow parties to own the same percentage of in comments on rule of seven's tainment and information-eliminates what- stations now in existence. "The adoption of ever regulatory relevance the restrictions an 18- station rule will allow for significant The FCC's proposal to repeal, or relax, its may have had." expansion in radio station multiple owner- rule of sevens has drawn a mixed response in Taft Broadcasting Co. felt the same way: ship and will also insure against any undue comments at the FCC. "A determination of whether any specific economic concentration or any significant The Department of Justice and the Nation- proposed merger or acquisition would tend loss in the diversity of sources of informa- al Telecommunications and Information Ad- to monopolize or substantially decrease tion and entertainment," NRBA said. ministration offered competition in any relevant market should support for the propos- Susquehanna Broadcasting Co. supported al. Broadcasters instead be resolved by the Department of themselves were divided: raising the radio limit to 36, with no more While many argued for Justice, using traditional antitrust criteria." complete repeal, oth- than 24 of them in either the AM or FM ers asked the FCC to stop Co. said short of that. Some Gannett merely raising the limits service. But it also recommended phasing completely opposed the concept, while oth- wasn't the solution. "The rules concededly those higher give the ers argued for letting were arbitrary when everyone but the televi- adopted 30 years ago, commission the opportunity to periodically sion networks expand and any new, their station portfo- albeit higher, limit adopted review the actual results." lios. today would be no less arbitrary." The Department of Justice said it didn't A group of TV licensees, including For- Gaylord Broadcasting Co. and Lee Enter- think repeal of the rule -which limits station ward Communications Corp., May Broad- prises Inc. supported raising the TV limit to owership to seven AM's, seven FM's and casting Co., and Television Station Partners, at least 14 (without distinguishing between seven TV's (no more than five of the last urged total elimination. They also said the VHF's and UHF's) -for everyone except the VHF's )-would lead to the development of networks shouldn't face special limitations. television networks, that is. The networks, they said, new networks that could compete with the "There is no rational basis for treating net- should be limited to seven. existing ones. Nonetheless, it didn't think works differently from either group owners The Association of Independent Televi- lifting the rule would pose "significant com- or conglomerate firms with substantial non- sion Stations utged the removal of the limita- petitive risks." broadcast interests." tions for radio for everyone-and repeal of NTIA supported lifting the limitations on Metromedia urged the FCC to repeal the the TV limitations for everyone but the na- radio altogether, since local and national ra- limits on radio immediately, and permit par- tional television networks: "It would not be in dio markets are "extremely competitive." It ties to own up to 14 TV's now, removing the the public interest to allow these ubiqui- tous and said it was "inclined" to support repeal of the latter limitation altogether on Jan. 1, 1989. powerful entities to increase their limits on TV as well, but, noting that there is "The seven-station ownership limits have television station holdings." a difference between radio and TV markets, perpetuated a feudal system in which the The Motion Picture Association of Amer- added that it wanted to read the comments network lords exercise near total dominion ica, an ally of INTV's in the network syndi- before deciding whether total repeal or some over the station owner serfs. The commis- cation and financial interest rule proceeding, form of major relaxation is appropriate for sion's dogged pursuit of the widest possible singled out the networks as well: "The pre- television. dispersion of station owners has had the per- sent television station ownership restriction The National Association of Broadcasters verse effect of assuring that no group owner should not be relaxed insofar as it applies to urged the commission to "liberalize or de- became strong enough to establish an inde- CBS, ABC and NBC." lete" the rules. It also opposed the erection pendent voice separate and distinct from the Greater Media Inc., owner of 12 radio of separate limitations for the networks. "To networks," it said. "The only realistic hope stations, came out in opposition to the rule - continue to hobble broadcasters alone with for greater diversity in conventional over- making . It urged the commission to proceed outmoded ownership limits is an inevitable the -air television programing lies in the cautiously, warning that concentration could anachronism and unjustified intrusion upon prospect of group owners capable of amor- result. "Such caution is particularly warrant- licensee discretion and marketplace oper- tizing the cost of program development over ed where, as here, the changes in the indus- ation," the NAB said. a broad base of stations." try structure once made will be largely irrev- The networks agreed ABC, for example, Although Cox Communications Inc. said ocable." said complete abolition of the rule was justi- it thought complete elimination of the TV Henry Geller, former head of the National fied by changes in the national video -audio cap could be rationalized now, it recom- Telecommunications and Information Ad- marketplace since the rules were adopted. mended a smaller step. It urged that the rule ministration, said the rulemaking fell "far "While the seven -station rule may have had for TV be changed so that no one could own short of providing a reasonable basis for some utility in the early history of broadcast- TV stations with combined ADI's amount- changing the rules."

Broadcasting Jan 23 1984 42 UPUPAAfDAWAJ7

America's #1 first -run series soars to new St. Petersburg! And the pronounced Young ova heights in its third season! The early Novem- Adult skew prevails coast to coast! Continu- ber reports show incredible increases over ing growth, top Ratings and Shares, and year -ago programs as well as phenomenal strong young demographics are three good Shares like these: 47 for Women 18 -49 in Jack- reasons advertisers are paying premium sonville, 42 for Men 18 -49 in Beaumont -Port prices for the most prestigious series in IMP Arthur, and 41 for Women 18 -49 in Tampa- syndication - ENTERTAINMENT TONIGHT! T!-TE LOCAL MARKET STORY*

NEW YORK WRAC TULSA KOT V DMA Women Men 7:30 PM, M -F HH 6:30 PM, M -F HH 1849 18.49 Nov. '83 Share 14 20 15 Nov. '83 Share 30 25 27 Nov. '82 Share Varlaas 10 11 10 Nov. '82 Share eT 19 18 20 UP 40% 82% 500 UP 58% 39% 35%

MIAMLWSVN DMA Women Men ALBANY -SCHENECTADY, DMA Women Men 7:30 PM, M -F HH 18 49 1849 WNYT7:00 PM,M -F HH 18-49 18-49 Nov. '83 Share 23 27 27 Nov. '83 Share 22 32 25 Nov. '82 Share Er 18 19 19 Nov. '82 Share ,FT' 17 29 22 UP 28% 42% 42% UP 29% 10% 14%

BUFFALO WGRZ I)MA Warnen Men DALLAS WFAA DMA Women Men 7:00 PM, M -F HH 18 49 1849 10:30 PM,T -F HH 18.49 18 -49 Nov. '83 Share 28 35 39 Nov. '83 Share 24 28 25 Nov. '82 Share Fn 25 29 33 Nov. '82 Share (various) 19 16 19 UP 12% 21% 18% UP 26% 75% 32%

LOUISVILLE WHAS DMA Women Men 7:30 PM, M -F HH 1849 18-49 1983 Hating 1982 Rating Nov. '83 Share 24 40 36 ET 11.0 9.5 UP 16% Nov. '82 Share 21 26 24 SO YOU '111111k YouAv ETW 6.4 5.6 UP 14% Got 'Fumbles' 17.4 15.1 UP 15% UP 14% 54% 50% ET/ETW

* NSf CASSliNURA: Nrv.1983 *WI: 11/28-12/4/83 vs. 11/29.12/5/82

TONIGHT /THIS WEEK ' Mary Hart Cr Rn. Ilans'r.;. .1 DixieWhailey&AIanArthar of I:NT:R'IAINMI:IIT TONI011'l' CNT:ITIAINMI:NT THIS WF.F:K

LI I L VI40N WWII" YIIL G11fNIBUIION FIRST-RUN, FIVE -A-WEEK AND HILARIOUS!

Have you ever considered what people will or won't do for cold, hard cash? This is the unprecedented comedy show that captures people being asked to face outrageous situations -all for money! These hilarious, real -life challenges will guarantee "Anything For Money" and your station the all- important, comedy -loving men and women 18 -49 audience -the demographics that advertisers crave. To this unique comedy, we add the backdrop of a game show -with all the advantages of viewer involvement but without the traditional disadvantage of older- skewing demographics. This strong combination -hilarious comedy first and game show format second - insures stations the ideal total audience delivery. If there were ever a comedy concept that was fool- proof, "Anything For Money" is it! There's only one thing people will do for money. Anything! Success. Wealth. Power. Fame. We'll travel the world to show who's in, who's out, How do the super rich really live? In Style" is a what's hot and what's not. fascinating trip into a seldom -seen world where It's more than just fluff-it's compelling and enter- the celebrated do what most people only get to taining and attracts young adults -the audience dream about. most sought by advertisers. Now -a high -appeal, It's a daily peek at the world of private jets, stretch sexy show that promises glamour for women and limos, exotic locales, executive suites, extravagant adventure for men! From Fairchild Publications - restaurants, lavish homes and the most beautiful and Paramount, the people who bring you the pace, people in the world! polish and excitement of "Entertainment Tonight"! t . OW M x tF Ñ ' t - 1 ; S 0 New Jersejyans

aS,stú`w + , " ,,rat go p - ` . ..* N looking fora <~^d' r e . pp ar.y'ti fir. . ERS 01%. °,047r44 t. job Jv"Ytit^"s ]oed 0%01' M,.t 66/0/#9;1- " eV' r r DMp . w n rt+' tous. .MArrr11rr, 3 0 ' < + p. On October 27, 1983 looking for a job in p s.MN M yti er New Jersey meant looking at WOR -TV. /w , 3 Ñ Because that was the night Channel 9 aired the first all -New Jersey Job A Thon. r " IM .f-;r.. f /,04 ,00 rwr , And unlike many TV public service pro- ",.nuw : Cierñ r grams designed only to focus . -1 attention and 1 1+a °+'w.f a i f^" ., M4 increase awareness about problem, wrttPl/( NPV,+'A - Channel 9's Job A Thon was designed to ,3,0 .pt1`Ñ,Pi , perform a real public service...to find E jobs for New Jersey's unemployed. Working together with the New Jersey Department of Labor, business `cN1ek - v people and businesses in the Garden State, Channel 9's live, five -hour Job - AThon listed and displayed nearly ' -, 8,000 real job opportunities. Combined with special reports on resume writing, job interviews and other job- hunting skills, Channel 9's Job -A -Thon gave New Jersey's unemployed the help and hope they needed. And that's a job all of us at Channel 9 are proud of

RKOVTELEVISION

. .

. n n n n n

Advanswers Backer & Ally & Gargano NW Ayer Ted Bates Admarketing Media Spielvogel Programing n n

Campbell- Bozell & Jacobs Leo Burnett Mithun

SpecialrfiReport Cunningham & Dailey & Compton Walsh Associates

BROADCASTING'S Della D'Arcy- Dancer Femina, W.B. Doner Fitzgerald MacManus Travisano & Sample & Masius Partners

Foote, Cone Dane William Esty Doyle A. Eicoff & Belding Bernbach n

Humphrey, Jordan, Case HBM Creamer Browning, & McGrath MacDougall n AGENCIES Laurence, Kenyon & Ketchum Charles Eckhardt & Free r1

Needham, McCaffrey MCA Harper & Ogilvy & Mather & McCall Steers

1 ,

Rosenfeld, Tatham- Laird & Ohlmeyer Sirowitz SSC &B Kudner & Lawson n

Tracy, Wells, Rich, Young & J. Walter Locke Greene Rubicam Thompson BBDO

Broadcasting Jan 23 1984 47 TOP 50 AD AGENCIES Top agencies hit $12.5 billion in broadcast billings in '83 Top 50 firms spending up 19% slightly more than $11.2 billion, an increase Y&R exceeded its 1982 total by $164 mil- from '82; Y &R leads again with of 20.4% over TV billings in 1982. Radio lion. $1 billion; total cable expenditures among the top 50 agencies In second position was J. Walter Thomp- investment runs to $163 million climbed to almost $1.2 billion, an increase son, once the kingpin U.S. broadcast agency of 15.3% over 1982. but now Y &R's perennial challenger. Combined television and radio billings for For the sixth consecutive year, Young & Thompson trails Y &R by a comparatively the top 50 broadcast agencies soared in 1983 Rubicam romped off with top honors in the modest margin, having wound up 1983 with to $12.5 billion, eclipsing the 1982 total by broadcast sweepstakes. This year the agency $995.2 million in TV-radio investment, up 19 %. broke through the billion -dollar level, $91.8 million from 1982. Retaining the third BROADCASTING'S 32d annual survey amassing a total of $1,090,000,000 in do- position was BBDO with $772 million, up found domestic television billings totaling mestic TV-radio spending. In the process, $26.7 million from 1982, followed by Leo

BROADCASTING's top 50 advertising agencies Broadcast All figures are in millions percent of Broadcast Combined agency's billings Last broadcast Total TV TV Total Radio Radio cable total % change year's Agency billings TV network spot radio 'network spot TV billings from 1982 rank

1. Young & Rubicam $1,090.8 $985.9 $704.9 $281.0 $75.5 $24.3 $51.2 $29.4 63 + 17.7 1 2. J. Walter Thompson 995.2 917.7 596.7 321.0 63.8 23.0 40.8 13.7 70 + 10.1 2 3. BBDO 772.0 667.0 401.0 266.0 90.0 27.0 63.0 15.0 60 + 26.7 3 4. Leo Burnett 624.0 592.0 413.0 179.0 25.0 4.0 21.0 7.0 70 + 10.4 4 5. Ogilvy & Mather 569.5 535.2 395.3 139.9 27.8 8.2 19.6 6.5 75 + 21.8 6 6. Dancer Fitzgerald Sample 525.5 489.7 275.3 214.4 24.5 18.8 5.7 11.3 84 + 7.7 5 7. Grey Advertising 482.6 441.2 323.8 117.4 26.5 2.7 23.8 14.5 60 + 7.7 7 8. Foote, Cone & Belding 461.0 412.0 272.6 139.4 49.0 13.0 36.0 71 + 24.9 10 9. McCann -Erickson 438.1 400.0 215.0 185.0 34.0 4.0 30.0 4.1 77 + 45.9 11 10. D'Arcy- McManus & Masius 438.0 363.0 186.0 177.0 75.0 22.0 53.0 60 + 15.2 9 11. Doyle Dane Bernbach 402.0 380.0 247.0 133.0 22.0 - 22.0 45 + 5.1 8 12. Compton 318.0 303.0 240.0 63.0 3.0 3.0 12.0 83 + 90.9 22 13. William Esty 308.0 281.0 189.0 92.0 26.0 5.0 21.0 1.0 55 + 2.6 12 14. Benton & Bowles 294.1 281.5 153.5 128.0 12.6 0.6 12.0 67 + 6.9 14 15. SSC &B 293.5 272.7 208.4 64.3 20.8 4.7 16.1 80 + 28.9 15 16. Needham, Harper & Steers 291.3 246.9 179,8 67.1 43.5 23.6 19.9 0.9 59 + 45.1 19 17. Ted Bates 275.7 256.9 152.6 104.3 18.8 12.7 6.1 74 - 2.6 13 18. Backer & Spielvogel 269.5 225.0 175.1 49.9 38.5 5.0 33.5 6.0 78 + 29.1 18 19. Campbell -Ewald 240.0 198.0 158.0 40.0 32.0 6.0 26.0 10.0 62 + 8.9 16 20. N W Ayer 236.5 205.1 167.6 37.5 30.9 12.0 18.9 0.5 58 + 8.5 17 21. Wells, Rich, Greene 198.4 170.4 88.6 81.8 22.0 2.0 20.0 6.0 48 + 5.0 20 22. HBM /Creamer 171.0 150.8 60.9 89.9 17.4 - 17.4 2.9 60 +129.0 35 23. Advanswers /Media Programing 170.2 158.7 108.2 48.5 11.5 1.0 10.5 2.2 77 + 6.0 23 24. Cunningham & Walsh 164.8 152.0 111.0 41.0 9.4 2.9 6.5 3.4 48 + 14.6 24 25. Kenyon & Eckhardt 162.6 142.0 88.0 54.0 15.6 1.9 13.7 4.9 68 - 12.6 21 26. Tracy- Locke/BBDO 161.6 132.3 46.5 85.8 29.3 3.2 26.1 82 +101.1 34 27. Bozell & Jacobs 158.3 114.6 37.6 77.0 43.7 3.4 40.3 1.3 53 + 28.1 26 28. Della Femina, Travisano & Partners 155.6 130.0 56.7 73.3 25.0 2.0 23.0 0.6 70 + 37.7 27 29. Campbell -Mithun 150.3 130.8 43.6 87.2 19.5 1.1 18.4 64 + 19.1 25 30. Admarketing 132.4 127.0 - 127.0 5.0 0.4 4.6 0.4 85 - - 31. Ally & Gargano 113.7 110.0 54.8 55.2 3.7 - 3.7 68 + 11.8 48 32. W.B. Doner 105.5 74.5 4.5 70.0 30.7 0.7 30.0 0.3 69 + 21.6 31 33. Marschalk 100.0 93.7 57.3 36.4 6.3 - 6.3 - 49 - 4.1 29 34. Jordan, Case & McGrath 100.0 85.0 50.0 35.0 12.0 4.0 8.0 3.0 68 + 20.4 32 35. Ketchum Communications 95.1 77.8 24.3 53.5 17.3 - 40 - 4.2 30 36. Rosenfeld, Sirowitz & Lawson 92.3 83.9 19.5 64.4 8.1 8.1 0.3 80 + 33.3 41 37. Ohlmeyer Advertising 88.0 85.0 83.0 2.0 0.5 0.5 2.5 94 + 45.0 40 38. Scali, McCabe & Stoves 85.0 71.0 24.0 47.0 13.0 1.0 12.0 1.0 55 + 4.9 33 39. Kornhauser & Calene 82.0 67.7 56.1 11.6 13.1 4.0 9.1 1.2 63 + 12.8 36 40. Chiat/Day 80.0 75.6 32.0 43.6 4.4 - 4.4 1.0 60 + 18.3 38 41. Dailey & Associates 79.0 60.0 31.5 28.5 18.5 1.5 17.0 0.5 66 + 42.4 45 42. MCA Advertising 78.0 72.0 30.0 42.0 3.0 - 3.0 3.0 57 - - 43. McCaffrey & McCall 73.0 67.5 60.0 7.5 4.5 0.2 4.3 1.0 48 + 6.3 37 44. Tatham -Laird & Kudner 71.5 69.0 42.0 27.0 2.5 1.5 1.0 - 34 + 39.2 42 45. Laurence, Charles & Free Inc. 60.0 56.0 31.0 25.0 3.0 0.5 2.5 1.0 31 + 15.4 49 46. A. Eicoff 58.1 54.1 3.1 51.0 4.0 - 4.0 95 + 8.0 47 47. Waring & LaRosa 53.2 48.8 36.0 12.8 4.0 0.5 3.5 0.4 66 + 7.2 50 48. Warwick Advertising 52.9 50.1 38.2 11.9 2.5 2.0 0.5 0.3 44 - 4.3 46 49. Ross Roy 51.8 39.1 23.2 15.9 12.7 0.2 12.5 42 - - 50. Humphrey, Browning, MacDougall 51.1 45.0 20.5 24.5 5.5 - 5.5 0.6 51 10.7 43

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1984 GOLDEN WEST TELEVISION loP 60 AD AGENCIES

Burnett in fourth with $624 million. man Catalogue. Heavy spot spenders at Admar- cy, however, invested more in network radio - Y &R logged the largest broadcast gain, keting include Air Cal, Jet America, La Victoria $12.7 million to 1982's $6.2 million-and less in followed by BBDO and Compton, which Foods, Mocha Mix, Ronco, Tuscan Dairy, Ra- spot -$6.1 million to the previous year's $9.3 increased by $152 million. Other dramatic leigh Hills, Kentucky Fried Chicken and South- million. The only new account signed in 1983 upward changes were McCann, plus $136.8 em California Oldsmobile Dealers. A number of was Pizza lime Theater. Major accounts termi- million; HBM/Creamer, reflecting the merg- clients are involved in program sponsorship of nated included Electrolux, Coors, Home Box Of- er of Creamer Inc. with Humphrey, Brown- the Los Angeles Raiders football games on ra- fice and Cadbury Schweppes. Among the agen- ing, MacDougall, which added $129 mil- dio and television. cy's other clients are Colgate, ITT Continental, lion; Ally & Gargano, up $118 million; M &M /Mars, Warner Lambert, Kal Kan, Matsu- Ogilvy & Mather, up $102.3 million; Foote, 23 shita, Carter Wallace and Prudential Insurance. Cone & Belding, up $92 million, and J. Wal- ter Thompson, up $91.8 million. Advanswers Media/Programing Inc. Ad- Increases in billings were achieved by 44 vanswers, the Gardner Advertising Co. subsid- 3 agencies. Four showed declines in television iary, increased its broadcast and cable billings BBDO o The agency was on a new- business and radio spending, and two are new to the by 6% in 1983 to $170.3 million Accounts add- spree, landing accounts and products from list. Those losing ground in 1983 were ed in the past year included new product as- Scott Towels, Frito -Lay, Gillette, Citibank, Wrig- Marschalk, Ted Bates & Co., Ketchum and signments from Ralston Purina, Johnson & John- ley, Ken -L- Ration Tender Chunks, Xerox Educa- Warwick Advertising. New to the top 50 son, McNeil Consumer Products Co., tion Publications, Advanced Mobile Phone Ser- compilation for 1983 were MCA Advertis- Hollywood Brands Inc. and Southwestern Bell vice, Home Box Office and Menley & James. ing and Admarketing Inc. Dropped from the (corporate). The company's cable clients includ- BBDO increased its broadcasting expenditures listing were Eisaman, Johns & Laws and ed Southwestern Bell and Ralston Purina Co. by a resounding $163 million, a 26.7% jump Free & Ginsberg. over 1982. Television was the big gainer, ac- Young & Rubicam, with its huge invest- 31 counting for $115 million of added spending. ment in broadcast, captured first place in BBDO reported it allotted $15 million to cable four categories: total broadcast billings, Ally & Gargano o Ally's broadcast expenditures last year. Involved in program sponsorships $1.09 billion; total television, $985.9 mil- rose by a generous $61 million in 1983 over the were General Electric, Pepsi -Cola, Gillette and lion; network TV billings, $704.9 million, estimated $52.5 million of 1982. The agency re- Stroh Brewery. Among BBDO's aggressive TV- and biggest broadcast gain, $164.6 million. ported it had landed the Franklin Computer ac- radio spenders are Wrigley, Firestone Tire & Thompson was the frontrunner in spot tele- count but resigned Commodore business ma- Rubber, Campbell Soup, Stroh, General Elec- vision with $321 million. BBDO was the chines during 1983. Ally has an extensive list of tric, Pepsi -Cola, Lever Bros., Black & Decker, kingpin in three classifications: total radio clients active in broadcast, including MCI Com- duPont, Pillsbury and Quaker Oats. billings, $90 million; spot radio billings, $63 munications, Federal Express, Dunkin' Donuts, million, and network radio billings, $27 mil- Saab Scania, Travelers Insurance, Midway Air- lion. lines and Puritan Fashions. 14 BROADCASTING also questioned the agen- o cies on their investment in cable television. Benton & Bowles The agency's combined Some reported that spending there was insig- 20 broadcast billings for 1983 totaled $294.1 mil - lion-up 6.9% over the previous year. As in nificant; others said it was lumped with net- N W Ayer Inc. o N WAyer climbed 8.5% in com- 1982, the majority of Benton & Bowles's broad- work or spot television and could not be bined broadcast billings for 1983, posting an cast business went into television- reaching an broken out. Thirty -five of the agencies sup- estimated figure of $236.5 million. Television bill- estimated $281.5 million. The agency invested plied separate data for cable, totalling $163 ings accounted for $205.1 million while radio $153.5 million in network and $128 million in million in all. Y &R again led the parade with and cable expenditures totaled $30.9 million spot. On the radio side, total billings added up a $29.4 -million commitment to cable, fol- and $500,000 respectively. Among new major to $12.6 million. New accounts in 1983 were: J. lowed by BBDO, $15 million; Grey Adver- accounts added to N WAyer's fold in 1983 were: Aron, Corning, Arizona Bank and Kidco. The tising, $14.9 million; Thompson, $13.7 mil- Braniff International, Emerson Electric, Zena only account resigned was E.F. Hutton. Other lion; Compton, $12 million, and Dancer Jeans, The Sun Co., Texize (a division of Morton - Benson & Bowles clients include: Procter Fitzgerald Sample, $11.3 million. Thiokol), Like Cola (a brand from Seven -Up & Gamble, General Foods, Richardson -Vicks, Tex- The following is an alphabetical listing of Co.), NuVision, Walt Disney Home Video and the aco, Morton -Thiokol, Emery and Pinkerton. the top -billing broadcast agencies. The fig- American Lamb Council. Accounts resigned ures were obtained for the most part from the during the year included Cannon Mills and How- agencies themselves; in others estimates ard Johnson -the latter picked up by Campbell - 27 were obtained from various sources. Ewald. Bozell & Jacobs Broadcast and cable billings 18 for Bozell & Jacobs increased by slightly more than 28% last year, with a total of $158.3 million. Combined broadcast Backer & Spielvogel Television billings came to $114.6 million, up B0 for Backer & Spielvogel rose 29.1% to billings 25.2%, while radio billings reached $43.7 mil- $269.5 million. Total television billings account- Admarketing Los Angeles-based Admarket- lion, up almost 37 %. Cable billings totaled about ed for $225 million; radio, $38.5 million, and ca- ing is new to the top 50 broadcast agency com- $1.3 million. The agency gained some 34 new ble, $6 million. Major accounts added during pilation with $132.4 million in billings. Admarket- accounts in 1983. Among them: Association of 1983 were: AtariTel, a division of Atari Inc.; Miller ing is a heavy user of spot radio and television Chicago McDonald's, B. Dalton Bookseller, Bell Brewing Co.; NCR Corp.; Paddington Corp.'s and eschews network television completely. The Atlantic, Business Week, Fairchild Aircraft, Life Malibu Rum Liqueur, and Red Lobster Inns of past year (1983) has been markedly successful Saver, McDonald's Atlanta, New York Times, America. The major broadcast client resigned for Admarketing in terms of new businesses, Sealy, St. Regis Corp. and won -TV New York. was Seven -Up Co.'s Like Cola brand, which was having added eight clients to the roster, bring- Among accounts resigned were Ampex Corp., picked up by N W Ayer. ing in more than $35 million in TV-radio expendi- Centel Corp., Coca -Cola Midwest Bottlers, tures. New clients joining Admarketing during Days Inn of America Inc., Paramount Pictures the year included MCA Records, New Horizons 17 and Drakes. Pictures, La Victoria Foods, Mocha Mix nondairy Ted Bates o Ted Bates's combined broadcast products, Ronco Teleproducts, Breuners Rent- billings in 1983 slipped 2.6% to $275.7 million. 4 als, Kentucky Fried Chicken (southern California Total television billings were $256.9 million Leo Burnett Co. Burnett strengthened its and Texas) and Southern California Oldsmobile ($152.6 million in network and $104.3 million in agency billing with an estimated $79 million dur- Dealers. Dropped during the year were two spot) with radio billings accounting for $18.8 ing the past year, acquiring such accounts as small clients: Airco Technical Schools and Hart- million of broadcast ad expenditures. The agen- Beatrice Foods, Samsonite Luggage, Ekrich

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TOP 50 AD AGENCIES

Meats, Fisher Nuts and the American Dental As- ed British Airways, Union Underwear Co., Chris- not broken out. New DFS clients in 1983 were sociation. Resigned was its portion of Kimberly tian Broadcasting Network and Dannon. Only BRK Electronics, Chicago Board of Options, Clark. Projections of figures for 1983 showed one broadcast client was reported lost -Buitoni County Line cheese, Edison Electric Institute, that Burnett allotted $7 million to cable televi- Foods. Equitable Life Insurance Co. and J C Penney sion. Substantial television spenders are All- The agency reported no account defections. state Insurance, General Motors (Oldsmobile), 24 Topping the list of heavy TV -radio spenders at Heinz, Keebler, Kellogg, McDonald's, Maytag, Cunningham & Walsh Broadcast and cable D'Arcy in 1983 were Anheuser-Busch, Amoco Memorex, Miller Brewing, Nestle, Pillsbury, Oil, American billings for C &W increased by 14.6% in 1983, Dairy Association, General Mo- Procter & Gamble, RCA Corp., Salada Foods, tors, M with television billings climbing almost 16% to &M Mars, Southwestern Bell Telephone, Star -Kist Foods, Union Carbide, Union Oil, Unit- $164 million, but with radio billings dropping by Whirlpool and Budget Rent -A -Car. ed Airlines and Wilson Sporting Goods. about 25% to $9.4 million. The agency's network TV billings totaled $111 million and spot televi- 28 sion 19- billings, $41 million. Accounts added in Della Femina, Wavisano & Partners Broad- 1983 included American Home Products Corp., Campbell -Ewald This cast and cable billings for this top -50 agency agency reported Brown and Williamson Tobacco Corp., Jovan broadcast billings for 1983 of $240 rose substantially in 1983 to almost $156 million, million, up Inc., St. Regis Corp. and Sterling Drug Inc. Ac- 8.9% over the previous year. Television an increase of close to 38 %. Most of the gains billings counts resigned included Anixter Bros., CBS accounted for $198 million ($158 came on the TV side, where the agency had million network Video games, General Financial, Purity Baking and $40 million spot), with $32 total billings of $130 million-$56.7 million net- million for radio Co. and Harcourt, Brace, Jovanovich. ($6 million network and $26 million spot) and the work and $73.3 million spot -an increase of al- remaining $10 million for cable television. most 40 %. New accounts included Rolls Royce Campbell -Ewald says it invests in both televi- 41 Motors, Trans America Corp. and First Boston sion and /or radio through several General Mo- Corp. Accounts resigned included wnsc -TV New Dailey & Associates Dailey's broadcast ex- tors divisions such as Chevrolet, AC- Delco, York. Cable clients included Dow Chemical and penditures climbed by more than 40% as the Delco Electronics and GMAC (General Motors Trans America. agency landed a group of new accounts includ- Acceptance Corp.) along with Eastern Airlines, ing Sega Enterprises (video cartridges), Valley National Car Rental, Bil -Mar Foods Inc. and First National Bank, Hunt -Wesson (new products) 32 Federal of Michigan. A major account acquired Ampex. It last year was Howard Johnson. and resigned Rosarita (Mexican W.B. Doner Doner's broadcast billings rose foods) and Taco Bell restaurants. Dailey is by more than 21 % to $105.5 million, with broad- heavy in national spot television and radio activ- cast TV spending up 7% to $74.5 million and 29 ity, with $28.5 million in the former and $17 mil- radio up more than 80% to $30.7 million. The lion in the latter in 1983. Its advertiser list ranges Campbell -Mithun Broadcast billings for bulk of radio and TV spending went into spot. In over a wide spectrum -Honda motorcycle and Campbell -Mithun increased by about 19% in addition, Doner invested an estimated $300,000 power equipment divisions, Great Western Sav- 1983, to $150.3 million. Billings on the television in cable advertising. Accounts added during ings and Loan, Hunt-Wesson, Armor All, Ford side accounted for most of that business, with the year included W.R. Grace Home Center, Dealers of Southern California, Sega, Lawry $130.8 million (up 21.5 %), while radio account- Michigan Lottery, Electronic Realty Association Foods and Valley National Bank. ed for the remaining $19.5 million (up 4.8 %). and Sedgefield Sportswear. Among its major ac- The agency added Jockey for Her, Lamaur Con- counts are Heileman, McCormick, Commercial sumer Products, Kimberly Clark, Cobra Tele- 6 Credit, Pizza Hut, Eckerd Drugs, Color Tile and communications, Schwinn Bicycle Co. and Ma- Vlasic Foods. Dancer Fitzgerald Sample The agency in- sonite Corp. to its account list over the past year. creased its broadcast spending over 1982 by Accounts resigned included Chicagoland Olds- 11 $38 million, representing a 7.7% climb. This mobile Dealer Association, Ray -O -Vac and Rich comfortable growth was achieved despite a de- Doyle Dane Bernbach DDB had a lukewarm Products Corp. crease in the broadcast share in 1983 to 83.8% year, increasing its TV -radio total by 5.1% to from 86% in 1982. New accounts obtained by $402 million. During the year, the agency lost 40 Dancer during the year included Royal Crown parts of Procter & Gamble, portions of IBM and Chlat/Day Los Angeles-based Chiat/Day reg- Cola, American Automobile Association, Lark the Bulova Watch Co. It added Michelin Tires, istered a robust 18.3% gain in 1983 to reach $80 Luggage, Helene Curtis (new products), Mexi- billing about $15 million, and the Investment million in broadcast billings, overwhelmingly in can Government Tourism, Simplicity Pattern Co., Company Institute. Radio billings grew by $1.5 television. Accounts obtained during the year Almost Home cookies, Jantzen (swimwear), million to $22 million and television by $17.6 included Home Savings of America, Nike Shoes Ryder Truck Lines & Pacific Intermountain Ex- million to $380 million. Advertisers with a major and General Electric (corporate). C/D reported press and Idaho First National Bank. Accounts role in broadcasting during 1983 included no account defections. Radio was a disappoint- resigned during 1983 were Duracell batteries, American Greetings Corp., Chanel Inc., Cigna, ment: its reported billings fell from $13.5 million White Cloud bathroom tissue and Almaden Vine- Atari, Clairol, Polaroid, Hershey, IBM, Ore -Ida to $4.4 million. Fortunately, television expanded yards. DFCS long list of TV -radio investors in- Foods, Wlkswagen of America, Continental In- by more than $20 million, to $74.6 million. Big - cludes such clients as Toyota, General Mills, surance Co., Hershey Foods, CBS/Broadcast spending TV -radio accounts embrace Apple Procter & Gamble, Leggs, Life Savers, Wendys, Group, MCA/Universal, Borden Inc. and Clairol. Computer, Yamaha Motors, Nike, Fotomat, American Cyanamid, CPC International, Florida DDB said figures for its cable advertising invest- Olympia Brewery, Shakey's Restaurants and Department of Citrus and Peter Paul Cadbury. ment were not available; in 1982 it reportedly New York Air. Toyota, P &G and Peter Paul were involved in spent only $350,000 in cable. network TV program sponsorships. Dancer 12 raised its spending in cable TV in 1983 to $11.3 million from about $7 million in 1982. 46 Compton After a particularly poor year in A. Eicoff Estimated billings at Eicoff rose by 1982, when the agency's broadcast billings 10 8% to approximately $58.1 million in 1983. The were off almost 27 %, Compton had an unusually agency specializes in direct response advertis- strong 1983 when broadcast and cable billings D'Arcy -MacManus & Masius Powered by a ing and places heavy emphasis on broadcast, were up 83% to $318 million. Most of that was collection of new accounts, D'Arcys domestic earmarking about 95% of its budget for televi- accounted for in the network television category, broadcast billings were bolstered by $58 million sion and radio, particularly TV Its long list of where the total was $240 million, almost double in 1983. This volume was a comfortable 15.2% broadcast spenders in 1983 included Allstate the previous year $123 million. Spot TV billings increase over 1982. Radio expanded by $20 Insurance, Avon, Capital Records, Grant Co. for 1983 were $63 million, while radio billings million and television by $38 million. Cable tele- (household items), LS Products (leak sealer), amounted to $3 million. Accounts gained includ- vision billings were included in the total but were Majestic Drug Co.. Sizzler Restaurants, lime-

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Life Books and Ziff -Davis Publishing. Foods. Top broadcast spenders during the year Biggest spenders were Sheraton Hotels, Alcoa building products, 13 Stouffers, Parker Bros., P &C Food Markets, Her- Total broadcast billings shey Foods, American Brands and Narragan- William Esty William Esty is slightly ahead of sett Brewing Co. its 1982 pace with total broadcast billing figures Young & Rubicam $1.09 billion for last year inching up 2.6% to $308 million. Of Total TV billings 50 that figure, $281 million was invested in televi- Young & Rubicam -$985.9 million sion advertising ($189 million network and $92 Humphrey, Browning, MacDougall As of million spot), with $26 million going into radio Network TV billings Dec. 31, 1983, HBM became a part of Creamer ($5 million network and $21 million spot) and $1 Inc. The agency reported TV -radio billings of Young & Rubicam-$704.9 million million spent on cable. Major accounts acquired $51.1 million, down $6.5 million from 1982. It lost in 1983 were: Mastercard International's Master - Spot TV billings Jordan Marsh, Bleyle (apparel firm), National teller, Miguel- Torres Wines from Joseph E. Sea - Association of Recording Merchandisers and J. Walter Thompson $321 million grams & Sons and five additional perfume prod- Colibri (lighters). The agency obtained Co- uct lines of Chesebrough -Pond's. Among the Total radio billings lumbo Yogurt, Culinet (computer system), Star major accounts lost in 1983 were Colgate -Pal- BBDO-$90 million Market (supermarkets) and Kurzweil Music Sys- molive, Irish Spring soap, Ajax all- purpose tems. Substantial users of TV and radio in the cleaner and Nabisco Brands' Chips Ahoy and Network radio billings HBM fold include A &W Beverages, Beltran Snap Cracker brands. BBDO-$27 million Corp., Consumer Value Stores, New England Oldsmobile Association, Parker Bros., Stanley radio billings 8 Spot VNbrks and wez -Tv Boston. BBDO-$63 million Foote, Cone & Belding Broadcast billings at 34 FCB rose by almost 25% to $461 million as the Biggest broadcast gain agency added $92 million to its 1982 total. Young & Rubicam -$164.6 million Jordan, Case & McGrath A boost in broad- Foote, Cone was buoyed by an account acquisi- cast billings of more than 20% lifted Jordan, tion spree, bringing to its roster Stokely -Van Case & McGrath to the $100 -million mark in Camp, Data General, CBN Cable Network, Kim- 'ncrease in spending came from both television 1983. Its growth was powered by such new ac- berly- Clark, VisiCorp, American Can Co., Arrow and radio and particularly from cable advertis- counts as Progresso Foods, Nestle (Crunch Bar, Electronics, Colgate -Palmolive, Orion Pictures, ng. Its investment in cable for 1983 more than Wispride Cheese), Selchow & Righter, Richard - Wayne Dog Food and Italian Swiss Colony ripled its 1982 expenditure, climbing to $14.5 son-Vicks, Sargeants flea and tick products and Wines. Lost during the year were Ramada Ho- million. Grey's extensive list of television -radio Block Drug (Nytol, Dentrol). It resigned Squibb tels and Fotomat. The major gain was in televi- advertisers is represented by ABC Motion Pic- (Theregran). Major 1V-radio accounts also in- sion, which increased by $87 million, while radio tures, American Motors, Arby's, Block Drug, Bor- cluded Aetna Life Insurance, Welch, Richard - added $5 million. Major accounts handled by den, Canon U.S.A., General Foods, ITT Conti- son -Vicks, Group W, Long John, Tonka, Selchow Foote, Cone during 1983 were Amana, Arco, nental, Kenner Products (toys), Mennen, & Righter, Duracell and Jones Dairy. California Raisin Advisory Board, Clorox, Panasonic, Procter & Gamble, RCA, Revlon, Ti- Denny's Inc., Frito-Lay, Armour-Dial, Kraft Foods, mex and Warner Bros. Program sponsors on Levi Strauss, Mazda Motors, Pearle Vision Cen- television included American Motors, General 25 ters, Pizza Hut, S.C. Johnson & Son, Sunkist soft Foods, Kenner, Procter & Gamble and Revlon. drinks, Swift & Co., Zenith Radio Corp., Clairol, Kenyon & Eckhardt Combined broadcast -Van Stokely Camp, Adolph Coors, Kimberly - 22 billings for Kenyon & Eckhardt, last year's 21st Clark and Wlume Show Corp. ranked agency, fell by 12.6% in 1983 to $162.6 HBM /Creamer On Dec. 31, 1983, Creamer million. Total TV billings were off 8.4% to $142 Inc. acquired Boston -based Humphrey, Brown- 7 million, while radio billings declined by almost ing MacDougall Inc. and followed an account- half, from $31 million to $15.6 million. The agen- Broadcast expenditures ing procedure of incorporating HBM's billing Grey Advertising cy had cable billings of $5 million. Accounts by $34.4 million, abetted by acquisition into Creamers. As a result, Creamer shows total swelled added over the past year included Holiday Inns -Continental Ho- broadcast billings of $171 million, $51.1 million of new accounts, including Inter and Kawasaki. Accounts resigned included four Kern Foods of which is HBM's. Disregarding HBM's contribu- tels, Arby's, Jenos, Clairol, Upjohn, assignments with Colgate -Palmolive. and new assignments from Timex, Ameritone tion, Creamer still added about $45 million dur- Paint Corp. and Wickes Lumber. Accounts re- ing 1983 under its own power. Creamer brought signed during the past year included Shearson/ in such new clients as Sheraton International 35 American Express and ComputerLand. Grey's and Endicott- Johnson and resigned Progresso Ketchum Communications Ketchum combined broadcast billings declined by 4.2% in 1983 to $95.1 million. Television billings were down almost 11% to $77.8 million ($24.3 million More than a decade of Constructive Service network and $53.5 million spot), while radio billings were up about 44% to $17.3 million. Among the agency's major clients are Pepsi, Pizza Hut, to O.roadcadter3 and the r/,roadcasting industry Safeway Foods, Heinz, Gordons and Pillsbury. 39

HOWARD E. STARK Kornhauser & Calene Inc. Television and ra- { dio billings increased by 12.8% to $82 million, with broadcast TV rising 9.9% to $67.7 million, Media Brokers - Consultants radio up 18.0% to $13.1 million and cable TV billings totaling $1.2 million. In broadcast television, network investments led spot by almost 575 Madison Avenue New York, N.V. 10022 (212) 355-0405 five to one; in radio, spot led network by more than two to one. National Westminster Bank/ USA, Cone Mills, Skin Control Systems and Os-

Broadcasting Jan 23 1984 56

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BROADCAST I=E ELECTRONICS INC. 4100 N. 24th ST., P.O. BOX 3606, QUINCY, IL 62305-3606, (217)224 -9600, TELEX: 25 -0142 TOP 50 AD AGENCIES car de la Renta men's apparel were among sev- ings for this agency jumped more than 45% in 36 eral new clients added during the year. Other 1983 to $438.1 million, with a large portion of leading advertisers represented included that figure-$400 million- invested in television Rosenfeld, Sirowitz & Lawson o Radio and TV Whitehall Labs, Boyle- Midway, American Home ($215 million network and $185 million spot). billings rose by a third in 1983, reaching $92.3 Foods, Church & Dwight, Purdue Frederick and Radio ad expenditures, on the other hand, million. Broadcast TV billings climbed to $83.9 J.P. Stevens. dipped from $46.1 million in 1982 to an estimat- million from $56 million in 1982, while radio bill- ed $34 million last year. The balance of ings went to $8.1 million from $4 million. Cable 45 McCann- Ericksons broadcast billings ($4.1 mil- billings totaled $300,000. New accounts includ- of Chase Manhattan Laurence, Charles & Free Inc. o Television and lion) went into cable television. Major accounts ed products and services Drug and Inter- radio billings reached $60 million, up more than added in 1983 were: Century 21, AT &T, Hickory Corp., Sharp Electronics, Block espe- 15% from 1982. Broadcast TV billings totaled Farms and Shearson /American Express. Other national Spice, all heavily involved in N and radio clients $56 million, up from $50 million the year before, accounts using television and/or radio are: cially spot. Other leading TV and McDonald's. with network getting a somewhat bigger share Coca -Cola U.S.A., Coca -Cola Foods Division, included International Playtex than spot. Radio billings increased by $1 million, Pabst Brewing Co., Buick, Exxon, Texas Instru- reaching $3 million, predominantly in spot. The ments and Sony. The only account resigned in 49 agency also put $1 million into TV. Major 1983 was Bache, which, according to McCann - cable Ross Roy o Ross Roy, based in Detroit, had accounts added during - Erickson, spent $3 million on both spot televi- the year included Bar combined broadcast billings of nearly $51.8 milton's Candy products, Heublein's Lancers wine sion and radio. lion in 1983, with almost half of that accounted and Westwood Pharmaceuticals' Keri lotion. for by network television billings, which totaled Other accounts included 16 Adidas sportswear, $23.2 million. Spot television billings accounted Abbott Labs' Selsun Blue and Murine Ear Needham, Harper & Steers o Needham, Harp- for $15.9 million, while radio billings totaled Drops, Bristol- Myers' Ban, Ultra -Ban, Comtrex, er & Steers's combined broadcast billings for $12.7 million, with almost all of it coming in the Bufferin and Extra -Strength Bufferin and Drack- 1983 soared 45.1 % to $291.3 million, with sever- spot category ($12.5 million). Among the agen- ett's Endust and other products. al of the agency's accounts using both television cy's existing clients are Chrysler, Coca -Cola and radio in their media mixes. Total television Bottlers of Detroit, Detroit Edison Co., Florists 33 billings reached $246.9 million, while expendi- Transworld Delivery, K -Mart Corp., La -Z -Boy tures on radio advertising registered mil- Co. and Michigan Milk Producers. Marschalk o Marschalk had combined broad- $43.5 Chair lion. The also invested $900,000 in cast billings in 1983 totaling just more than $100 agency cable. New accounts to Needham, Harper 38 million, representing a 4.1% decline from the added list in 1983 Ramada Inns, previous year. Most of the agency's broadcast & Steers's include: Scala, McCabe, Stoves Inc. o The agency in- Southern California Honda Dealers Association, billings are accounted for on the television side, creased its Nand radio spending by 4.9 %, to Binney & Smith's Crayola line, C &C Cola, Israel where it had $93.7 million worth in 1983-$57.3 $85 million, with broadcast N billings going Ministry of Tourism, MGM /UA Entertainment million in network and $36.4 million in spot. Ra- from $69 million to $71 million and radio from Inc., Canadian Imperial Bank of Commerce, dio billings totaled $6.3 million. The agency ac- $12 million to $13 million and with cable billings Sears Merchandise Group and Soft Lines and quired the Coopercare account last year and reaching $1 million. Continental Airlines was LaPetite Boulangerie, a division of Pepsico. received new assignments from Del Monte added to the account list. Other major accounts Among major accounts resigned was Gallo. Heublein SPG (Chun King) and Gillette (Toni). handled by the agency included Perdue Inc., Other Needham, Harper & Steers clients in- Richman Brothers resigned as a client. Vblvo, Hertz, Castrol and James River /Dixie clude Xerox, Amtrack, General Mills and State Northern Inc. Farm Insurance. 42 15 MCA o Founded five 5 Advertising only years SSC &B o SSC &B added $65.8 million in broad- ago and with offices in New York and Westport, cast billings in 1983, raising its Ogilvy & Mather o Ogilvy garnered an addition- total to $293.5 Conn., MCA has been inducted into BROADCAST- million. Expenditures were increased al $102.3 million in billings, representing a across the ING'S top 50 broadcast agency compilation for board, but most noticeably in network growth of more than 20% in broadcast during television, 1983. MCA wound up the year with expendi- which reached 1983. Television was the big winner, adding al- $208.4 million-up 35.5% over tures of $72 million in television, $3 million in 1982. Major accounts SSC landed most $96 million, while radio accounted for $6 &B during the radio and $3 million in cable television for a total year include Datapoint and United million. Part of the growth in television -radio ex- Satellite of $78 million. MCA reported it has strength- Communications Inc. ened its billings through new product assign- penditures can be attributed to a greater emphasis on broadcast as the share rose from 70% ment from current clients and from a new ac- 44 count, Manley & James (Sine Off and new to 75 %. O &M has an extensive list of broadcast- Tatham -Laird & Kudner o The agency enjoyed products). MCA said it did not resign any ac- oriented advertisers, including American Ex- a banner year, increasing its billing by almost counts during the year. Among MCA clients in press, Avon Products, Block Drug, Bowery Sav- 40% to million. TL &K embarked on a new broadcast were Tropicana, Ralston Purina, Tam - ings Bank, Ex -Lax Inc., Campbell Soup, $71.5 account spree, winning a sizeable number of pax (Maxithins), Menley & James and Stroh Chesebrough -Pond's, Foremost Foods, General agency's roster are Brewery. Foods, Hallmark Cards, Hershey Foods, Lever accounts. Newcomers to the Brothers, International Paper, Menley & James, York Steak House, Activision, Ralston- Purina, Par Parfums, Pepperidge Farms, Trans World Air- Miles Laboratories detergent products from 43 lines, Warner Amex Cable Communications, Ar- Procter & Gamble, Adolph Coors Co. and Kim- mour & Co. and Sears, Roebuck & Co. berly- Clark. Dropped during 1983 was Interna- McCaffrey & McCall o The agency reported a tional Harvester. Radio- TVadvertisers at Kudner 6.3% increase in TV -radio spending to reach the 37 included Interfood Ltd., International Harvester, $73- million mark in 1983. McCaffrey obtained Kimberly -Clark, Miles Laboratories, Oscar the American Association of Retired Persons ac- Mayer, Ralston Purina, Corning Glass Works and count in 1983. McCaffrey allots less than half of Ohlmeyer Advertising o This agency, formerly Hearst/ABC Video Services. its billings to television and radio. It reported a Parkson Advertising, boosted its TV-radio bill- $1- million investment in cable. McCaffrey's ac- ings more than 45% to $88 million. Virtually all of 2 tive broadcast investors included Avis, ABC, the increase was in broadcast TV though its in o - Hartford Insurance, J C Penney, Mercedes - spending cable TValso rose (to $2.5 million). J. Waiter Thompson JWT retained its runner Benz of North America, Pfizer and Texize. In addition to handling a long list of Nabisco up post in BROADCASTING'S annual top 50 agency products, the agency picked up the Nabisco billings derby, with broadcast expenditures of 9 corporate account. Other clients included Ace $995.2 million, up 10.1% from 1982 figures. It Comb Co. and J.B. Williams Co. for both toile- trailed only Young & Rubicam, which has been McCann -Erickson o Combined broadcast bill- tries and pharmaceutical products. the number one TV-radio agency for the sixth

Broadcasting Jan 23 1984 58 Hew broadcasters feel about getting off the lin and on the Ream? United Press International is swiftly approaching a major milestone in news delivery and service. First the good news. Next month, we'll install the 2,000th earth station in our nationwide system. Now the better news. By April, when those huge AT &T increases are scheduled, virtually all UPI subscribers will be "off" long lines and on the dish. How did UPI become the satellite leader? One reason is the remarkable, lightweight 2 -foot Equatorial dish. UPI was the first major U.S. wire service to utilize the money-saving Equatorial. We're not just talking about Equatorial. We've already installed more than 1,000 of them where larger dishes were not needed. UPI anticipated the need to drop long lines by early 1984 -and we acted. For UPI subscribers, getting on the dish means news delivery that spells reliability. UNITED PRESS INTERNATIONAL And a welcome protection from high long line costs. United Press International. We're looking out for the news...and you. For more information about UPI Broadcast Services, contact UPI Sr. VP for Broadcast Services, Paula Baird at 1- 800 -621 -4746. In Illinois, call 1- 312 781 -1650 Or call your local UPI representative. TOP 50 AD AGENCIES

has straight year. Thompson traditionally been a from 68% in 1982. Broadcast TV billings in- registered $22 million, the majority of which was led potent spot television agency and in 1983 creased 12% to $48.8 million while radio billings in spot advertising ($20 million). New accounts with investment $321 million. this category an of dropped by 35% to $4 million. The agency also added during 1983 included Purolator, The Gap represents a in JWT wide array of clients active spent $400,000 in cable TV. Accounts added and American Federation and Loan. The only broadcast, including Beatrice Foods, Burger during the year included Erno Laszlow Institute's major account reported lost was Century 21. King, Eastman Kodak, R.T. French Co., Lever skin treatment products, Fisher -Price childrens Bros., Miles Laboratories, Nabisco Brands Inc., furniture and accessories, S.C. Johnson & Son i Nestle Co., Pepsi -Cola, Reynolds Metals, Sam- for special products and new products, Prince Young & Rublcam o Y &R has hurdled the bil- sonite, Scott Paper, Warner- Lambert, Dunlop Matchabelli cosmetics, Ragu Foods and Great lion- dollar barrier in broadcast advertising, Sports, Ford Motor Co., Dart & Kraft, Jovan Inc. Waters of France. The Julius Wler Sons account amassing TV -radio expenditures of more than (floor cleaners), Oscar Mayer & Co., Quaker was resigned. Leading radio and TV clients in- $1 billion. In the process, the agency romped off Oats, Sears, Roebuck & Co. and Uncle Ben's cluded Ragu, Fisher -Price, Prince Manufactur- with first place for the sixth straight year in Foods. ing, Perrier, SCM, Aziza, Cutex, Quaker Instant BROADCASTING'S top 50 agency compilation. 26 Grits, Red Devil paints and Poland Spring water. Y &R's domestic TV-radio spending rose by $164.6 million over 1982. The agency's coup of W.Cy- Locke/BBDO o Tracy-Locke/BBDO re- 48 the year was resigning about $60 million in ported TV-radio billings of more than $161 mil- Procter & Gamble billings in order to take on Warwick o lion in 1983, representing double its 1982 invest- Advertising Warwick reported a more than $120 million in Colgate- Palmolive ment. The huge increase came in part from $2.3- million dip in broadcast billings for 1983, business. Other major acquisitions were Pabst higher spending by long -time clients and by the winding up with $52.9 million. Warwick snared Brewing, about $20 million; Whitehall Laborato- addition of new advertisers. Clients gained dur- several accounts, including Economics Labora- ries, $15 million, and Thomas's English Muffin, ing the year included Labatt Importers (beer), tory (Scrub Free bathroom cleaner), Resolve $9 million. In addition to P &G, Y&R dropped Dodge Dealers Associations, Frito-Lay (tortilla carpet cleaner and U.S. Tobacco (Skoal Ban- Atari coin -operated games, approximately $2.5 chips), Pearle Health Services and Pepsi Lite. dits). Warwick said it lost no accounts during the million, and Hardee's restaurants, $2 million. As The agency reported no account resignations year. Its primary accounts in television and radio befits broadcasting's leading agency, Y&R has a during 1983. Heading Tracy-Locke's extensive were Benjamin Moore Inc., Brooke Bond Foods long list of clients active in television and radio list of TV-radio users are Frito-Lay, Phillips Petro- Inc., Burlington Industries, Economics Labora- including American Home Products, CIT Finan- leum, Pepsi -Cola, Best Products, Borden Inc., tory, D-Con, Pfizer-Coty, Plough Inc. and U.S. cial Services, Dr. Pepper Co., General Foods, Frontier Airlines, Haggar Co. and Mountain Bell Tobacco. Eastman Kodak, Gulf Oil, Hallmark Cards, John- Telephone. 21 son & Johnson, Lincoln- Mercury division of Ford, Peter Paul Cadbury, Richardson -Vicks 47 Wells, Rich, Greene o The agency rose 5% in Inc., Union Carbide, Uniroyal, Curtis Mathes, Waring & LaRosa o Radio and TV billings in- total broadcast billings last year, putting its 1983 Miller Brewing, Clorox, Del Monte, Toshiba and creased 7.2% to $53.2 million, but the radio -TV total at $198.4 million. For television, expendi- 20th Century-Fox Television. Y &R reported it share of total billings declined slightly to 66% tures totalled $170.4 million. Investment in radio spent $24.3 million in cable advertising in 1983.

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Broadcasting Jan 23 1984 60 A Smash Hit!

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MERV GRIFFIN PRODUCTIONS' "Wheel of Fortune" Distributed by K NG WORLD Telephone: (201) 522 -0100. TWX 710 -984 -7961 INTV President Herman Land INTV '84: "Suddenly we're a big convention."

Record -setting attendance, more "growth pains" as a result of the rapid expan- Sessions on sales showed independents, than 1,000, marks 11th convention sion of its industry. The most pressing of competing more and more with one another for independent TV; flourishing those pains is the growth of INTV's pro- as well as with network affiliates, continue first -run marketplace, increased graming exhibition, which this year over- to battle stereotypes that favor network and presence of Washington political flowed with bustling activity after two much affiliate programing over that aired on inde -. community and first equipment quieter previous years, and which continues pendents, but there were also signs that the exhibitor mark four -day event to arouse concern among organizers of the battle is being waged more effectively now. industry's largest programing exhibition, INTV has contracted with Broadcast Adver- The largest -ever annual convention of the NATPE International (see page 64). tiser Reports (BAR) for regular breakouts of Association of Independent Television Sta- This year's INTV program exhibition national advertising dollars being spent on tions was held in Los Angeles last week took place on two afternoons set aside solely independent television on a market- by -mar- (Jan. 13 -17) and although a burgeoning mar- for screening and on two floors of the con- ket basis, said Land, with the first reports ketplace for first run programing showed vention hotel, rather than spread out, as in due in spring. signs of stealing the show (see "Top of the the past, over many floors. With suites so "Advertisers have kept quiet about how Week "), enough else emanated from the close together, traffic was heavy, even for much they spend on independent television, five -day agenda to assure that "alive and many smaller companies, but the aging Bilt- in part because they feel they have a com- well" as a description of the state of indepen- more's cramped rooms, poor service and lo- petitive edge in doing so," said Land, "but dent television would be the understatement cation removed from Hollywood drew re- we're going to make all of that public now." of the year. peated complaints from distributors as well INTV will pay BAR between $25,000 and The Industry turned out in force, with to- as broadcasters. $30,000 annually for the new service. tal attendance topping the 1,000 -mark by the The issue of primary concern to most con- Industry leaders at several key sessions convention's fourth day, up from 750 last vention delegates was clearly programing. called on independents to band together in year. Attendees included new and soon-to- In session after session, from one on the consortiums, both national and regional, for be independent operators, some of whom growing scarcity of traditional, off -network more effective marketing to advertisers and attended a special one -day seminar on put- sit -corns (see page 74), to one on the future for developing and producing original pro- ting a new station on the air (see page 80), to development of first -mn (page 70) to one on graming. established independent operators and some the inexorable movement of sports from signs of growth at INTV 's conven- of their arch competitors -network affiliates broadcast to cable TV (page 80), the mes- tion included increased attendance by mem- who travel to INTV 's convention each year sage came through that independents face a bers of the Washington political and regula- for sneak previews of new first -run shows in radically changing world when it comes to tory community, particularly Senate Com- development. Also on hand were representa- putting together a schedule that will compete munications Subcommittee Chairman Barry tives of at least 80 program distribution corn- effectively with network affiliates and new Goldwater (R- Ariz.), who addressed a lun- panies, 56 of which hosted screening suites media. "It is absolutely imperative for this cheon, FCC Chairman Mark Fowler, who at convention headquarters, the Biltmore ho- group to find its way out of the bind they are engaged in a live -by- satellite conversation tel. in now of depending on off- network pro- from Washington with convention dele- "Suddenly we're a big convention," said graming," said Land. "At one time, it was gates, FCC Commissioners Mimi Weyforth INTV President Herman Land, who ad- not at all commonplace for independents to Dawson and James Quello, who attended, mitted the annual event, headed for its 12th launch a big first -run show, but now, it's and several members of the House Telecom- go -round in 1985, is experiencing some entirely possible." munications Subcommittee, who appeared

Broadcasting Jan 23 1984 62 000

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Distributed by KING WORLD 710- 984 -7961 Telephone: (201 ) 522 -0100. TWX: on a panel discussion. it may not attend next year's INTV conven- The INTV expanded its government rela- tion if a solution can't be found to the prob- tions effort in 1983 by hiring a chief lobby- lem, and another major studio, Paramount ist, James Hedlund, formerly of the National Television, has said it will follow suit. Al- Cable Television Association. though Land said relations between INTV In still another sign of growth, Panasonic and its member distributors have always became the first equipment company to ex- been smooth and remain so, he also said he hibit at an INTV convention. In a suite in the is considering INTV's options for solving program exhibition area, it demonstrated its the problem of next year. half-inch videotape recorder. Those options include holding INTV's Next year's INTV convention date and convention in the same city and on the same place have not been set. dates as NATPE International's conference next year, with a joint programing exhibition, said Land. INTV board members have "ruled out absolutely" NATPE's suggestion Pushing and of a "doughnut" convention, in which a jointly -held program exhibition of several shoving over days would be tucked between the end of one association's convention and the begin- Cole combined ning of the other's. dropped duplicate pay services. And finally, Land fears INTV's convention will lose its the increase in programing hours to 24 by exposition identity if held at one end of a jointly held both HBO and Cinemax was not accompa- program exhibition. "We've decided we nied by an increase in titles. Merger of INTV and NATPE shows have our own destiny to pursue," he said. Further, Cole pointed out, in the interim being pressed by distributors; "We represent a challenge to the networks between the two studies a new independent Land says association is resisting and their affiliate structure and we want to station went on the air in Tulsa, and is com- continue that challenge." Land also noted manding a larger share of the audience. Cole Leaders of the television industry's largest that stations would find it difficult to send said viewing is higher in cabled homes com- annual programing exhibition, NATPE In- staff away to a convention that would last pared to noncabled homes, but in the latter, ternational, met with INTV President Her- almost two weeks. The INTV "is very sym- network erosion was traced to the new inde- man Land last week to continue pressure for pathetic" toward the distributors' problems pendent station. The fact that pay cable creation of a combined program exhibition with next year's convention, he said, but viewership is down in cable homes as well, that would replace the two separate events, NATPE "is forcing an issue" by pressuring Cole observed, is "no reason for the net- one held by INTV in conjunction with its INTV with a closer and closer convention works to celebrate." Cole said the missing annual convention and the other by NATPE. schedule and syndicators should "prevail viewers are simply enjoying basic cable Land has resisted such discussions during upon NATPE to remove the pressure." more, and that includes independent and the past two years, preferring that INTV's must-carry channels. convention be kept separate and autono- But Cole also warned independents mous, but growing dissatisfaction among against complacency. From 1981 to 1983, he program distributors, who claim it is costly Indies looking said, pay subscribers in lhlsa increased from and difficult to exhibit at two shows held so 47,000 to 75,000. He said the average pay close together, may be forcing a detente be- profitable today subscriber now buys 1.4 services. "Pay tele- tween the two associations. vision has not run out of steam," Cole stated. NATPE International, increasingly con- and tomorrow "There is no evidence that people categori- cerned that its franchise would be usurped cally deny pay services." by the growth of INTV's program exhibi- INTV panel previews viewing Bill Harvey, publisher of Media Service tion, which attracts affiliated as well as inde- trends of the future; players Reports, New York, said that independents pendent station buyers, has been scheduling shares may drop a bit but no one must also be on guard for advances being its event earlier and earlier in the year, mov- is expected to be out of business made by other new electronic media (NEM). ing closer to INTV's convention, traditional- Between 1980 and 1983, Harvey said, the ly held in mid- January. Next year NATPE's The future of independent television stations prime time NEM share grew from 4.2 to conference is set to open in San Francisco is bright, but so is the future of other mem- 11.8, although 90% of that growth has come only five days after INTV's convention, ten- bers of the Fifth Estate. That was the quali- from cable and videocassette recorders tatively set for Los Angeles, closes. fied endorsement from advertising execu- (VCR's), leaving the alphabet -soup ser- MCA Television, the industry's largest tives who were asked to evaluate vices-MDS, STV, PC's, video games, program producer /distributor, has indicated "independent television and tomorrow's me- etc. -with the 10% balance. dia mix" on a Saturday morning panel ses- During the same period, Harvey reported, sion at INTV's 11th annual convention. How much will an independent count in Do-lt- yourseffer. "I liked it so much, I the future? According to Larry Cole, senior bought the company" says Remington vice president and media director at Ogilvy Products Chief Executive Officer Victor K. & Mather, New York, the future is now in Kiam, in a series of television commer- 1Llsa, which O &M first visited in cials touting the firm's electric razor. Kiam Okla., 1981 to study the impact of cable television told a Sunday INN luncheon audience on In 1983. he also prefers to make his own adver- broadcast network audiences. Cole reported, O &M went back to litlsa to tisements as well as star in them. The take another look. executive has produced 30- second The 1981 study, Cole said, concluded that spots in 15 languages (Kiam memorizes the three major networks suffered from cable the different scripts) at Remington's Hart- television penetration. But the 1983 study ford, Conn., headquarters, cutting aver- turned up some interesting reversals. Since age costs from Madison Avenue's the first study, Cole said, prime time viewing $80,000 to $12,000. The self-described pay cable services declined from an aver- entrepreneur offered his own formula for of age 25 share to a 12 share. Cole attributed success: "70% hard work, 20% brains the decline to several factors. First, he not- and ingenuity, and 10% luck." ed, some of the "novelty" of pay cable may have worn off. Also, consumers may have Harvey

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Boston (617) 449-0400 New York (212) 953-1744 Los Angeles (2133'462-7111 the growth of prime time viewing for inde- will continue to grow indefinitely. "HBO at the same time noting that the elements of a pendent stations has grown from a 9.3 share loses five million subscribers a year," she satisfactory compromise exist. "I am opti- to an 11.5 share, while prime time viewing said, "and those are viewers lost, not mis- mistic that INTV's interest will be protect- for PBS has dropped from a 4.2 share to a placed." ed," he said, "and even better than anticipat- 3.8 share and for the three networks from Rosen said that independents only stand to ed." 83.3 to 76.1. However, Harvey pointed out, gain from the network erosion-which, de- Mel Blumenthal, executive vice president in pay cable homes, independents' shares are spite some occasional blockbusters, Rosen of MTM Enterprises and a companion with lower, even though in the same period the says continues. Independents must learn to Burch in the Washington negotiations, said pay cable prime share has dropped from 11.9 adapt, she stressed, reaching out to the me- that INTV's support had been critical in turn- to 10.4. dia planning groups and buyers who "control ing the situation around. He also expressed Although both Cole and Harvey were cau- your fate." Rosen warned independents to optimism about the outcome of current ne- tious in their predictions about the future of not let cable "pre-empt the network erosion gotiations between the parties, which have independent television stations in the more issue." momentarily stalled over the issue of when competitive marketplace, a more bullish One suggestion Rosen advanced was that financial interests are to be agreed upon. forecast came from Marcella Rosen, senior independents should band together and form Networks would prefer settling upon such vice president and media director at N W regional networks, not necessarily national participations as early as possible in the life Ayer, New York. "What may be the trends of networks as are commonly promoted. Re- of a show-perhaps even as early as the mo- the early 1980's," Rosen declared, "may not gional networks of independent stations ment a producer proposes a concept for de- be the trends of the late 1980's." could set aside one spot in the same hour, or velopment. Producers would like to defer as The pundits who have written off the fu- one spot in their top -rated program, for an long as possible, until the idea has become a ture of over-the -air television because of the advertiser seeking less broad exposure, Ro- reality and its worth can be more easily de- advent of cable-basic and pay -have based sen said. Rosen also exhorted independents termined. Blumenthal suggested that a point their opinions on erroneous conclusions, Ro- to clean up their clutter situation. "You are not prior to production of the first episode in sen said. First, she noted, who thought the more cluttered, and many advertisers pro- a series might be about right. ( "We never networks would stand idle? She cited Winds test," she explained. Rosen advised indepen- asked that negotiations be delayed until after of War and The Thorn Birds as proof that the dent stations loading their popular programs a show is a hit," Blumenthal insisted.) networks can still pull in mega- audiences. with more commercials than some adver- On other major points-a "cap" on finan- Second, Rosen volunteered, she's one of the tisers like to charge a 20% premium for spots cial interest of around one -third (Burch indi- skeptics who challenge whether pay cable in uncluttered pods. cated it might be less than 30 %) and continued prohibition of syndication -both Burch and Blumenthal were optimistic. Burch said that Jack Valenti, president of INTV gets good news on fin -syn the Motion Picture Association of America, had been trying to get the parties together for Burch's status report notes dential intervention, the odds had shifted to a meeting last Thursday (Jan. 19), but antici- that momentum has shifted favor INTV and its Hollywood producer al- pated that it would be delayed. But he noted away from networks and to lies-if not through outright retention of the that there was a Jan. 31 deadline for report- independents; he sees rules then at least through a compromise that ing to the FCC on progress of negotiations, favorable compromise resulting would favor their side. and seemed to feel that circumstance would Moreover, INTV members -who believe impel the parties to action soon. A year ago, when he and another former that repeal would result in their being at a Blumenthal added that "it's very hopeful. FCC chairman, Richard E. Wiley, debated disadvantage in obtaining off- network prod - We're all under a mandate to agree, and the the matter before an INTV convention, Dean uct -can anticipate a minimum of two years area where it's in limbo is not unsolve- Burch would not have predicted that things grace before anything happens, even if cur- able." could have gone so well on the matters of rent efforts for a compromise fall through. financial interest and domestic syndication. That is because President Reagan, in his let- At the time, repeal of those FCC rules ter to Congress asking for a moratorium on seemed a virtual certainty, with Chairman the matter, suggested a two -year study be Fowler spells out Mark Fowler and a commission majority undertaken before any further action is im- seemingly set to readmit the television net- plemented. Burch noted that all the major future FCC actions works to business precincts from which they provisions of the FCC rules are embodied in He tells INTV that commission had been barred for over a decade. Justice Department consent decrees, and will soon move on 7 -7 -7 rule By last week, when Burch (outside coun- reasoned that Justice would not move to as well as VHF drop -ins sel for INTV) presented a status report to the modify those decrees in the face of the Presi- 1984 annual convention, the worm had dent's preference for the status quo. The FCC will act within the next two or three turned. Through a combination of just plain "I am not depressed" by the way things months, and perhaps sooner, on a rulemak- lobbying plus congressional and even presi- are going for INTV's side, Burch said, while ing to relax or repeal its multiple ownership rules, said FCC Chairman Mark S. Fowler, in a live -by- satellite exchange at the INTV convention on Saturday (Jan. 14). In response to questions from his audience, Fowler also indicated the FCC is nearing a final decision on its VHF drop-in rulemaking, that its future action on relaxing its financial interest and syndication rules could be influenced by industry efforts underway now toward compromise, and that it is not likely to initiate any changes soon in its cable must-carry rules. In a two -way satellite conversation originated at Metromedia's wTTG-TV Washington and transmitted by the Wold Communica- tions Co., Fowler said he has not yet had a chance to review comments filed in the FCC's proposal to modify its rules limiting Burch and Blumenthal ownership of broadcast outlets to seven

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IT WAS A PLEASURE MEETING YOU AT INN... WE LOOK FORWARD TO SEEING YOU AT NATPE. AM's, seven FM's, and seven TV's (no more stations. growth of high-quality, first -run program- than five VHF). But he said: "We want to go On financial interest and syndication, ing. "The three major networks have con- as far as we can" toward lifting ownership Fowler said industry negotiations under way vinced independents that the growth of bar- restrictions." Part of the FCC's efforts to re- now toward compromise "could defuse pri- ter has hurt the national spot market," he lax ownership rules is taking place in a sepa- vate contractual disputes" that have log - said. "By convincing the world that barter is rate rulemaking to relax the present restric- jammed the issue in Washington, and could bad, the networks don't have to sell against tion on regional ownership stations "influence the FCC's action." it. They can improve the competitive stance (BROADCASTING, Jan. 16), said Fowler. No one at the FCC is planning to initiate a of their affiliates and they can cut off a Asked whether the FCC is preparing to rulemaking to modify the must-carry rules, source of programing to independents." handle a flood of ownership change applica- said Fowler, although cable entrepreneur Ted The "wrong culprit has been singled out tions once it changes its rules, Fowler said he Thrner "is trying to force" action by suing for the softness in fourth -quarter national expects no flood. "It takes money to buy the FCC for failing to act on a petition filed spot advertising," said Masini, who has stations and time to assemble financing," he years ago. "Until we have full copyright li- maintained that softness resulted primarily said, and what's more, "there's no magic to ability for cable operators following a transi- from an expansion of commercial inventory chain broadcasting." Good station oper- tion period of several years. I don't see the during the past year by all three major net- ations "result from good management and FCC getting rid of must -carry rules." works. "TeleRep would not support barter if the commitment of owners," he said. The FCC's recent revision of its policy on it was bad for national spot." As the FCC gets "closer to a final deci- children's television did not "lessen broad- Barter demands a place in the growth of sion" on its proposal to drop in new VHF casters' duty to offer children's program- quality first-run programing, said Masini, stations where previously they had not been ing," said Fowler, but it gives them "more because the high cost of producing shows is permitted, "serious questions are being flexibility" by allowing them to look at beyond the budgets of small -market sta- raised about whether the engineering what's available elsewhere in their markets, tions. "Barter is essential for depth of clear- works," said Fowler. "Original engineering particularly on cable, before deciding how ance, and depth of clearance is essential for proposals" for the addition of drop -ins "are much children's fare to offer. multiple program ventures," he said. proving to be quicksand," he said. "I doubt Finally, Fowler said the FCC is looking "Some independents object to a 50/50 bar- you'll see the introduction of the massive into its procedures for licensing new transla- ter split" between national and local com- numbers of new stations as originally pro- tors to see whether it is possible to award mercial time reserved in a show, said Ma- posed." Initiated under the Carter adminis- priority to those planned for extending a sta- sini. "I am not suggesting you ruin your tration, the VHF drop -in proposal had envi- tion's signal, over those to be licensed to bottom line, but I ask you to experiment." sioned the creation of as many as 200 new low -power TV operators. Key weekend time periods are becoming crowded with competing first -run shows, and he said it's time for stations to put more effort and money behind promoting these Programers tell INTV that answer shows. One cost -effective way that has proved successful in some markets, he said, to program shortages is first -run fare is to "pick the best shows, program them in a block and make a commitment to promote Masini, Bennett, Gershman, Siegel chairman, Lexington Broadcast Services, it." and Wilson say indies must be willing and Daniel Wilson, president, Daniel Wil- "The networks can be beaten, but not with to take programing chances and son Productions, New York. reruns of their own product," said Masini. to make barter deals with advertisers There is "schizophrenia" in independent "Independents don't want to be the used -car television, said Masini. "Stations complain salesmen of the television industry, and the "The present mental attitudes of some inde- about the outlandish prices they must pay for time is right for a quantum leap in first-run pendents prevent exceptional program pro- off- network programing, yet they won't pay programing." gress," said Al Masini, president of TeleRep nearly as much for first run." Siegel, who as chairman of LBS heads the Inc. and Television Program Enterprises, "Many independents are complacent largest distributor of barter syndication in the New York, who joined four other industry . content to rerun movies in prime time for U.S., joined Masini in defending its role. leaders on a panel asked to size up the future the rest of their lives," said Masini, who "Barter has had little or no effect on spot TV of first -run programing. The bottom line, helped found Operation Prime Time, the expenditures," but has had a major effect on according to all five, was that first -run prod- first successful effort to develop, produce the development of first -mn shows, he said. uct for independents will continue to in- and nationally distribute first -run, network- "Advertisers are increasingly willing to crease, but only if stations face fundamental quality movies and mini -series for indepen- divert money from the networks," he said. changes in their roles as programers. dents. "We have made great progress in first - "We actively sell our inventory against that Joining Masini on the panel were Bob run programing, but we need much more," of the networks," but "do not compete in the Bennett, president, Metromedia Broadcast- he said. spot arena." ing and Production; Larry Gershman, presi- Masini joined several other panelists in Wilson, who co- produced the 1983 Oper- dent, MGM/UA Television; Henry Siegel, asserting that barter is essential for the ation Prime Time mini -series, Blood and

SOCIATION OF INDEPENDENT TELEVISION STATIONS

L -r: Bell, Bennett, Gershman, Masini, Siegel and Wilson

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Distributed by WESTERNWORLD TELEVISION the need to develop original programing for No network fan. Declaring himself "fed up" with the three commercial networks, Senate independents. Communications Subcommittee Chairman Barry Goldwater (R-Ariz.) told an INN luncheon "The future for off-network sitcoms is audience last Tuesday (Jan. 17) he is hopeful that independent television stations will have "a bleak," she declared. As for action/adven- lot more authority in the world of television than they think they have now." ture shows such as Magnum P.I., Salhany Goldwater, who accused the networks of "cheating, lying and stealing" to maintain their said "no hour [series] that I know of has the dominance, reiterated his call for federal licensing of the broadcast networks but acknow- flexibility or staying power of half-hour sit- ledged such an occurrence is unlikely. coms." The half-hour comedy, she insisted, "We're going to see terrific changes in the communications industry" Goldwater predicted. remains "the lifeblood" of independents. "The one big change that's going to come soon," he said, will be the introduction of rooftop "We have to develop our own program- satellite receiving antennas on many American homes. Goldwater revealed that he has a 12- ing," she continued, "slick, network-quality foot satellite dish at his home in Arizona, along with cable television and extensive amateur fare that can compete and compare." Sal - radio and television equipment. hany feels that first-run syndicated programs Goldwater, in a brief reference to cable, noted that many large cities have lagged so far are working on many independents and behind in cable construction that "they will probably lose out entirely in cable television." He urged greater emphasis on series, movies warned that "they may get federal regulation back -which none of us want -if they are not and even local program development. careful." "Our profit centers are dwindling and our program options shrinking," she lamented. "We can't let the networks and producers Honor, said his energies "until a few years with reruns in summer. Production begins control [the future of] our independent sta- ago" had gone "totally" toward producing Feb. 6. tions." for the major networks. The creation of Other first -run efforts under way at MGM/ Salhany pointed out that her stations are OPT, however, he said, "opened a new UA include an international co - produc- paying three times the previous price for world for the kind of work I do." Blood and tion of On the Beach that could yield both a theatrical films already seen on pay cable Honor was an international co-production theatrically released movie and a TV mini- and the broadcast networks, even though that would have been "just acceptable" to the series in the U.S., and a joint production fewer plays are offered. major networks because they had not been with KTLA(TV) Los Angeles of a music -vari- Richard T. Robertson, senior vice presi- involved from the word `go,' " said Wilson, ety special for syndication. dent of marketing and sales for Telepictures but OPT leaders gave the go -ahead and Corp., praised Operation Prime Time for "changed my life." "challenging the status quo" through pro- International co- production is creating duction of original films for independent sta- opportunities for "event programing" for in- Original programing tions, adding that "disease -of- the -week" dependents, said Wilson. "People will watch made -for-television movies syndicated to in- these shows, not because they are on the answer to product dependents do not perform as well as other networks, but because they want to see dramas. Robertson also stressed the impor- them." shortage, INTV hears tance of first -run series, claiming Telepic- Metromedia's Bennett and MGM/UA's tures and other producers "are now able to OPT, ad hoc Gershman both urged independents to invest networks also cited bring you more competitive shows that can as ways adverse more time and effort in the launching of new to counter trend compete [with off-network fare] between 6 first -mn shows. The development of a first- The questions heard throughout the hallways and 8 p.m." Said Robertson: "Your flexibil- run show "doesn't happen overnight," said and hospitality suites at the Biltmore hotel ity in terms of commitment is massively dif- Bennett, who recently led a campaign to last week were finally given official sanction ferent" than it was five years ago. give The Bennett Group's BreakAway more last Tuesday (Jan. 17) during the closing "I think this business is one of cycles," time to overcome initial ratings failure and panel session of the 1984 INTV convention: said Barry Thurston, vice president of do- has made similar efforts on behalf of Thicke How will independents replace rapidly de- mestic syndication for Embassy Telecom- of the Night, a project in which Metromedia creasing off-network programs and can they munications. "Independent stations are en- is involved with MGM/UA and InterMedia expect to pay increasing prices for the little tering an era of product management and Entertainment. off -network product coming into the mar- planning." As the number of network sit- The "impatience" many stations exhibit ket? coms drops, the number of dramas [especial- with fast-mn shows "may be at the bottom In a panel entitled "Syndication: The ly serials] rises and industry competition in- of the networks' problems" with audience World of Shrinking Options," moderator creases, Thurston sees independent stations erosion, said Bennett. "First -run will work Kevin P. O'Brien, vice president and general being forced to schedule, promote and select only if you have the patience to stick with manager of wrTG -TV Washington, noted that programs with more skill. it." only one or two off- network series are ex- Thurston took exception to Robertson's Gershman, who announced at the session pected to become available to independents bullish view of first-mn programing, insist- that a renewal of Thicke of the Night has been next year, compared to 12 to 15 first -run ing: "This is really a very simple business- given the go- ahead, told independents first - series. He said 126 off-network shows have finding programing that works." In Thur- run is the "area of greatest opportunity for been placed in the syndication market during ston's experience, that is, and will continue independents" because they have "time and the past 16 years, but only 25 are scheduled to be, movies and situation comedies. flexibility to program it" as affiliates do not. to enter syndication within the next four "Don't take out things that work from your 6 "In partnership with producers, you now years. This trend, he noted, is coupled with a to 8 o'clock lineup. You may be innovative have a new source of programing," he said. rapid escalation of per- episode costs, which in first run and wind up with no ratings." He "Don't make the mistake the networks have have climbed in Baltimore, as an example, added that Embassy intends to keep five or by canceling too soon." from $550 in 1971 (for The Flintstones) to six sitcoms on the air and noted co- founder MGM/UA decided to "give Thicke the about $15,000 in 1984 (for M*A *S *H), an Norman Lear's return to active network pro- proper time" it needs to develop, said Gersh- increase of more than 2,700%. He estimated gram development as evidence of that con- man, who maintained the company had average advertising revenues for indepen- viction. "overproduced" the show in its initial zeal to dent spot sales have increased only about "There are more risk -takers than there launch it, but said that production changes 412% during the same period. He singled were 10 years ago," commented Henry Gil- have "honed the format" so that "the show out the introduction of Happy Days reruns lespie, chairman of the board of limner Pro- we have now is the one we would have liked (pegged at $8,500 an episode in Baltimore in gram Services in Atlanta. He suggested to start with." 1979) as the turning point in syndication more program ventures ought to be devel- The new cycle of production will yield 13 pricing. oped that distribute original fare to ad hoc weeks of new episodes, produced one -a-day Lucille Salhany, vice president of cable networks of 150 to 200 stations. rather than two-a -day, and all original epi- and television programing for Taft Broad- "You need to work a lot harder and a lot sodes will air in the spring, said Gershman, casting, reacted to those figures by stressing smarter," Gillespie continued. "You are go-

Broadcasting Jan 23 1984 74 me RESEARCH SHOWS ONE ENERGY SOURCE ENLIGHTENS OVER 6 MILLION VIEWERS DAILY

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Ninth Street, Cincinnati, OH 45202 Television's "outstanding dramatic series;' 1981,1982,1983... ing to have to promote your own material," advertising revenues, insisting that cutbacks research "will proliferate" and buyers will be such as local or station group programing. by key advertisers, increased inventory at able, with the help of computers, to assimi- "Beat them [the networks] at their own the major networks, competition from cable late much more information. game," he said. "Produce your own quality and other competitive factors have had an Despite assertions from the buyers' side shows." Collectivism and innovation, Gille- impact on sales. that independents carry "quality program- spie believes, are the keys to successful in- Koch insisted that buying programing is ing" and that agencies no longer differentiate dependent programing. only 50% of a program director's job, noting as much as they once did between buying "Your first and only thought should be that scheduling and promotion are also keys time on affiliates and independents. Katz's innovative television, first- run," said Gille- to ratings success. He also urged stations to Egan opened the sellers' side of the debate spie. "First -run is the most important thing consider 60- to 70- episode programs that by noting that in 1983, more advertising dol- you have." might be scheduled in new ways to positive lars went into affiliate news programing than Gillespie also urged independents to con- effect. "You need to find the right blend of went into all of independent television. Sug- centrate on development of dayparts they programing," he concluded. gesting that independents make use of spe- have previously been inclined to throw "If you own a program and it's working, cial Arbitron reports to "break out reasons" away, such as daytime. "You're missing a try to hold on to it," Koch advised. "Inde- for counterselling affiliate news, she told the very, very important area," he chided. pendents can't wait any longer for the syndi- buyers: "There are still too many plans that A final panelist, Syndicast Services Presi- cator of the future to come knocking on the restrict buyers from effective use of independent Leonard V. Koch, downplayed the sig- door. You have to go out and knock on his or dents." nificance of barter's impact on independent her door." Egan urged agencies to "include buyers more in the media -planning process," to "put more faith in their buyers, who too often are forced to execute set plans and ignore Advertising buyers and sellers opportunities in the marketplace" and to "invite sales reps to participate in market pre- hash out their differences sentations to clients." "We tend to use numbers and statistics for Stations say agencies buy shuffling program schedules following rat- support, not illumination," said Egan, who according to outmoded habits; ing sweeps and then selling shows with un- urged agencies to "question more and accept agencies say stations need realistic estimates of their rating perfor- less" and `look beyond the numbers." to update audience research mance in new time periods, said Toro. In a tongue -in -cheek presentation, KCOP's Stations further complicate things by having Feldman cited a long list of misconceptions Buyers and sellers of TV advertising time on no "set formula" on selling shows that have buyers seem to harbor about buying time on independent stations, aired their differences been moved, so that in some cases a time independent stations. "Why is violence 'out' last week during a lively discussion at the period's most recent rating is sold and in and news programing 'in'? " he asked, and INTV convention. The bottom line: Agen- others, a program is sold on an estimate of its "why do only the stupid and the poor switch cies need to give their buyers more flexibil- performance in a new time period. Stations to watch a new indie that goes on in a mar- ity to take advantage of shifting marketplace must set their own formulas on selling such ket?" conditions, can be confident Vanderbeke, er -using the latest research tools avail - they know what they are getting. lies in sellers' infrequent access to media able-to break down traditional buying hab- Pranzo complained that independents too planners. "There should be more planner/ its that primarily include affiliate often "sell just to get it sold," offering fringe buyer /seller /exchanges," he said, "and programing. dayparts as prime time in one instance and as should be more planner /buyer/seller ex- Making the case for the buyers' side were fringe in another or trying to sell their 10 changes," he said, "and planners should be Yolan Toro, senior vice president, director of p.m. news as early news. "If you don't have accessible to rep and station personnel." local broadcast, BBDO, New York; Gary what we want, don't try to get us to revise Planners should also have buying exper- Pranzo, senior vice president, director of lo- our plans," he said, "and don't argue that ience, he said, so they understand how mar- cal broadcast, Young & Rubicam, New what you are selling is similar, especially ketplace conditions can affect their opportu- York, and Jack Deitchman, senior vice presi- when you sold it as something different yes- nities. dent, director of local broadcast, Ogilvy & terday." The "mystique" of affiliate news as a Mather, New York. Representing sellers According to Deitchman, independents "must" and "only" buy by some advertisers were Cathy Egan, vice president, director of should be preparing now to sell time in the drew a number of questions from the audi- marketing, Katz Independent Television, future, when media planning groups will ence toward the end of the discussion. To a New York; Rick Feldman, general sales play a bigger role in agency buys than they number of complaints, Toro replied that sta- manager, KCOP(TV) Los Angeles, and Larry do today. "You must increase your exposure tions could work much harder at selling Vanderbeke, vice president and manager, to media planners," he said, also warning against affiliate news rather than simply ac- MMT Sales Inc., Chicago. stations to stay familiar with the latest in cepting a news -only buy. Agencies, she said, Timebuyers' biggest complaint against syndicated research into target demogra- are encountering "fewer people trying to sellers is the frequent station practice of phics and audience selectivity. Syndicated break down the news -only buy."

pç CxTNV Flag FCti ctLOV,., IATION OF INDEPENDENT

L -r: Toro, Pranzo, Deitchman, Egan, Feldman and Vanderbeke

Broadcasting Jan 23 7984 78 (Gannett 1983

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America Today segments portray consistently interesting' and "a AMERICA TODAY: America at work and at play. Topics valued addition to our schedule." range from ski patrols in the Rockies Quality news and information to crafts in the Appalachians and services are a major commitment of PRIVATE HELP shrimp fishing off the coast of Gannett Broadcasting. Extending Georgia. help to public television is just part FOR PUBLIC TV America Today, now two years of the public service performed by old, is aired by more than 100 public Gannett's world of different voices When public television needed TV stations from Portland, Ore., to where freedom speaks. supplemental public affairs segments Plattsburgh, NY. The segments are to inform and entertain viewers with prepared for public television at quality programming during station KBTV, the Gannett station in Denver, breaks, it turned to its commercial and fed nationwide by Pacific Moun- brethren for help. tain Network satellite. America Today Gannett and its six major- market also serves the U.S. military and their TV stations responded by packaging families abroad through the Armed «IJ special news and information pro- Forces Radio and Television Service. gramming under the title America Station managers say audience Today and providing the short fea- response is overwhelmingly favor- GANVEIT tures as a public service. able. They describe America Today AWORLD OF DIFFERENT VOICES The three - to five- minute as "fascinating... indispensable... WHERE FREEDOM SPEAKS

Gannett Television Stations: KPNx -TV KBTV WX1A -TV WLVI -TV WPCN -TV KOCO -TV Phoenix Denver Atlanta Boston Minneapolis -St. Paul Oklahoma City dication. "There's a huge, ready -made audience" for boxing, he said, adding that box- Scoring points ing is one of ESPN's highest rated programs. Advertisers are keen on boxing events, Fruit with sports said, because they reach the hard -to-get young black and Hispanic male markets. INTV hears suggestions on how Fruit also said independents may eventu- independents can beef up ally be able to pick up some of the United a currently sparse program form States Football League games, especially if they could be packaged on an independent "We want to insure that there is a future for network for, say, Saturday night prime time. sports on independents," remarked Jack Fruit noted that ABC's USFL ratings were as Moffitt, general manager of WNAV-TV Day- good as NBC's Saturday afternoon baseball ton, Ohio, in introducing a panel on the fu- games. ture of sports programing on independents, "and we want to know what that future is." Finkelstein According to the panel, that future is not guaranteed and is one that will have to be INTV holds classes markets may not grow as fast as hoped, in- fought for -negotiated, that is. "Sports is terest rates will fluctuate more than expect- the weakest part of programing on indepen- on getting on air ed, film costs will be larger than expected, dents," observed Robert Briner, president of competitors will not sit idly by and more ProSery Television, a Garland, Tex. -based All -day seminar hears advice working capital than expected will always be packager and distributor of sports program- from those who have successfully needed. ing and events. Briner said there were "some launched independent stations "Be prepared for a rigorous fmancial exceptions," but even in those cases sports analysis, ' Finkelstein continued. "[Inves- programing is often not heavily promoted. More than 200 station executives-or tors] will not buy a pig in a poke." Briner suggested that "something has to be would -be executives -tried their luck at a John Serrao, panel moderator and presi- done about the environment" that sports pro- Friday the 13th INTV "how -to" session on dent and general manager of wPMT(TV) York, graming is promoted within, and he recom- new independent stations, in the conven- Pa., urged operators to select a realistic start mended that shows about sports are one way tion's first-ever attempt to address the needs date and stick to it. Making a predicted sign - to do it. Programs about sports, Briner said, of operators just getting on the air. on date will generate much free publicity help give the independent a "sports pres- The suggestions offered during the day- and credibility within the local community, ence." Briner advised that independents long workshop ran the gamut from station he said, whereas late starts can have a deva- form a consortium to help defray and share financing ("always have at least 20% more stating impact on a new station's image. He the costs of producing programs about cash than you think you will need ") to engi- also urged new operators, particularly UHF sports -"Own the program yourself ...th- neering ( "don't scrimp on transmitting stations, to maximize power and locate an- at's the way to make the most money." equipment and get the best possible antenna tennas at the same sites with competitors, in Nobody needs to tell independents that site "). All told, eight industry veterans gave order to tap into existing audiences. they face stiff competition from cable and lengthy presentations and took questions Ted Baze, president and general manager pay -per -view services. Charles Fruit, vice from the audience, many of whose members of KGMC(TV) Oklahoma City, suggested that president, corporate media, Anheuser- were in the most formative stages of station as many "experienced and reliable" person- Busch, said that, for the foreseeable future, construction. nel as possible be brought into new stations independents can expect the competition A key concern was program acquisition. to overcome unanticipated but inevitable from networks to continue. At present, Fruit Many expressed apprehension that the al- early problems. He also advised new sta- said, 65% of A -B's local advertising dollars ready tight program marketplace and com- tions "not to scrimp" on fundamental equip- go to independents, but "sports programing petition from established stations would ment, such as transmitter, film chain and is difficult to forecast beyond 1990." make it difficult to buy quality product. videotape machines. For most of the major sporting events, "Prioritize the program schedule in terms Fruit said, the networks are committed for of its value to you," urged Edward G. Aiken, the next several years. However, he said that vice president of programing for Petry Tele- there is also more sports programing in the vision. "Ask yourself which dayparts are go- Land paints rosy marketplace, as well as more advertising ing to bring you the most revenues and con- dollars that sponsors want placed in such centrate on them." Aiken listed the most picture of future programing. Fruit said that this year, howev- desirable categories of programing, in order er, the winter and summer Olympics are of importance, as movies, situation com- INTV president predicts growth pulling dollars away from other sports pro- edies, action/adventure shows, children's of independents will continue; graming as sponsors decide to funnel their programs and paid religion or sports. competition with networks will budget into the two, two -week Olympic Aiken and other speakers stressed the increase; announces that HBO events. need to obtain reliable and frequent ratings has joined the association Fruit also reported that sports advertisers information. Information on six software are especially worried about the clutter that service companies involved in computer An ebullient INTV president, Herman Land, attends their commercials. The opening and processing of metered overnight ratings was addressed the opening session of last week's closing ID's are of particular concern be- circulated to workshop participants. Los Angeles convention with "a report of the cause the sponsor's message is simply be- During a morning discussion on the eco- obvious: We're into a second decade of un- coming lost in all the other billboards, he nomics of station start-up, Michael Finkel- paralleled growth." Indeed, he said, "all of said. stein, senior vice president of New York - the growth in television in recent years has Sports programing categories that offer based Odyssey Partners, urged prospective been among the independents." Organiza- more opportunities for independents, Fruit operators to consult with investment bankers tionally, that has meant an expansion from suggested, are auto racing and boxing. in order to help weigh risks. 71 stations in 1972 to 193 in mid- December There is potential for a well -produced auto "A bank will ask many, many hard ques- 1983. For the industry at large, it has meant race that could be picked up by independent tions, as will investment bankers," Finkel- 100 independent stations going on the air in stations, he said. Advertisers are after the stein said, adding that a careful business the last four years alone, while 27 more are audience of men 18-49 that could be attract- plan should be a prerequisite for any new expected to be activated momentarily. ed. Fruit also suggested that "the time is station. Among his other "commandments" Moreover, independents now reach 80% ripe" for a regular- weekly, monthly or were: time sales will lag behind ratings, of U.S. TV households, Land said-a quarterly- boxing event for prime time syn- creditors will not wait long for payments, healthy increment over the 70% that is con-

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Already licensed in re- release, in New York, Los Angeles, New Orleans, Portland OR, San Diego, Omaha, Dallas /Ft. Worth, Charleston /Huntington, Kansas City. sidered a minimum national buy for adver- increase 19%, with total spot sales up 16% a year. tisers -and independents should soon be over 1983. In terms of overall trends, Ka- "News isn't the answer to all indepen- considered not only a spot medium but a true min's prognostication is that the U.S. gross dents' problems," Corporon advised, but he network alternative in their own right. He national product will grow 4.8% and con- did note that independents could counter- said that program vendors exhibiting at sumer profit increases of 33.1%. About $2.3 program prime time with news just as they INTV (for the third year) estimate that inde- billion in sales should be generated by the counterprogram the 5 to 8 p.m. period with pendents represent 65% of all their sales. independent television industry, according off -network comedies. (Land even suggested at one point that it is to Kamin. FCC Commissioner James Quello urged the independents that are subsidizing the TV Robert W. Jones, INTV's New York -based independents not to follow the road traveled networks, in that producers make most of director of marketing, presented results of an by the networks in producing a newscast. their profits from network production in the INTV survey of 300 advertising agency buy- Quello said he felt there might be some justi- aftermarket represented by syndication and ers at 20 New York firms representing $2.5 fication for the recent public criticism of the dominated by independents.) billion in spot television revenues. Although press. "It seems the American public is get- Land struck a cautionary note on the sub- data from the study is still being evaluated, ting fed up with rude, arrogant newsmen," ject of deregulation, saying that "the com- Jones said initial findings showed that 51% Quello said. Although Quello noted much of petitive millenium has not yet arrived." Not of buyers rarely or never have input on the recent criticism may be "directed at the only did he cite financial interest and domes- buying specifications and 40% seldom do. networks, the fallout is on independents." tic syndication as areas in which INTV In answer to another question, 40% said they Quello said those remarks may be surpris- would oppose change, but he indicated op- seldom or never succeed in getting excep- ing coming from him, given his staunch be- position to any modification of the multiple tions to specifications set by agencies. lief in the First Amendment, and he ac- ownership rules that would allow networks Both Jones and Kamin emphasized knowledged that any public official must to increase their station holdings. INTV will INTV 's intention to use its recent National realize "hatchet jobs go with the territory." support general relaxation of those rules for Television Audience Profile, developed with But Quello said that "from what I see, inde- other groups. Simmons Research Co. for local station and pendent networking tends to be more objec- Not only was Land sanguine about the market support. Kamin said INTV is also tive." And he believes that station licensees independent status quo, but he was even studying possible commission of a "major should be more news conscious. more optimistic in predicting where it might study" in 1984 to determine the effect of go from here. "In the very near future we independent advertising frequencies versus may well see radical shifts taking place in network exposure. Representatives of three the heretofore well-ordered world of the tra- stations on the panel echoed their support for ditional network corporate family. There is localization of INTV research in acquiring Making the most of little question that we shall see not long from regional and national agency support. ads now a sometimes shift in affiliate to indepen- direct response dent operation." Direct response advertisers have been and As if to emphasize that industry forces are will continue to be an important source of in constant flux, Land announced that HBO revenue for independent television, a panel had become an INTV member, and that Independents discuss of industry veterans told an INTV session CNN would be participating in last Tues- where to place news audience Sunday, Jan. 15. day's activities. "We will always be there, in support of HBO joined as an associate member, the independent and cable television," said Si category reserved for program If counterprograming the 5 to 8 p.m. time suppliers, in Sanders, vice president and broadcast media preparation for -for period against the local network affiliate is selling made -cable mov- director for Wunderman, Ricotta & Kline, ies and often the independent television station's series in the TV syndication market- New York. He predicted that more inventory place. programing success strategy, where on independents is there room for a newscast? The will open up for direct response marketers as answer, according to veterans of news pro- the number of independent stations increases graming on independent stations, may lie on and "television gets more like radio." In the Kamin reports the other side of early fringe or prime access. short-term, Sanders said he is concerned that Prefacing his remarks with the appendage there may not be enough quality programing bright spot that he was a businessman and not a news- to sustain such stations. man, Pat Servodidio, president of RKO Ed LaBuick, president of LaBuick & As- sales picture General Television, said he believes that sociates Media, Palm Springs, Calif., point- news programing contributes as much to the ed out that many consumers are spending INTV marketing VP tells convention bottom line as it does to public service. To more time at home and are shopping by tele- that 1984 looks to be a good year position itself in a crowded news market, phone or mail. He noted that while retail Servodidio said RKO's woR -TV Secaucus, record sales were undergoing a sharp decline via television ads have in- The television advertising environment has N.J. , recently launched a prime time news- recently, sales been "good, but not great" during the past cast at 8 p.m. The reason, Servodidio ex- creased dramatically. year, but should show significant improve- plained, is to accommodate commuters who LaBuick conceded that direct response ment in 1984. That prediction, offered by arrive home after other local and network firms have suffered from a negative image in INTV marketing vice president Howard Ka- news programs have gone off the air. min during a Monday morning (Jan. 16) ses- Regular evening newscasts are a relatively sion, is based on the assumption that an eco- new phenomenon, said John Corporon, nomic recovery is under way and that president of Independent Network News and corporate profits will continue to rise in the news director at wPix(TV) New York. Cor- coming months. poron said the big break for news program- According to INTV figures, corporate ing on independents came in 1975 when sat- profits were up 13.6% in 1983, followed by ellites began to be used by both programers a 12.7% boost in advertising expenditures. and stations to transmit information. At that Total spot television advertising was up 16% time, Corporon said, there were only a over the previous year, with local advertising "handful" of independent stations in the revenues climbing 19% and national spot up news business; today, he noted, there are 12%. over 100. Satellites, Corporon said, "broke "It's still shaky out there," Kamin cau- the big three- network monopoly on news," tioned, "but it should be a good media year." and made it considerably less expensive than In 1984, he estimated affiliate spot sales will using AT &T long lines, which most inde- grow 15%, independent spot revenues will pendents could only afford a couple of times

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IMAGINE WHAT WE'LL DO NEXT NEC America, Inc., Broadcast Equipment Division 130 Martin Lane, Elk Grove Village, Illinois 60007 the past, in part because a booming economy ducts are available and that financial re- cago's A. Eicoff & Co., noted that many and lack of controls let irresponsible individ- sources are adequate to back up orders. "If Fortune 500 companies are entering direct uals into the business. "Stations and con- you put a fly -by-night on the air," he response marketing, which, Eicoff added, sumers got ripped, and ripped bad," he said. warned, "you could be in trouble." Sanders "is still mail order to me." "As the economy went bad, it eliminated also recommended that stations deal with Ratings and share points don't necessarily many of the unscrupulous operators from direct response companies carefully, citing translate into sales for many advertisers, in- our business. The strong will survive." the example of a station that paid $60,000 in cluding direct response firms, said Eicoff. In order to protect themselves and their refunds to disgruntled viewers after a com- "The only important thing in all of advertis- viewers, LaBuick urged stations to carefully pany that bought advertising time with cash ing is direct results in sales." Independents, screen direct response marketers, making in advance failed to deliver a product. he stressed, move goods for mail order ad- sure that the firms are legitimate, that pro- A third panelist, Alvin M. Eicoff of Chi- vertisers. D

Intelsat's executive director, Richard Colino, at Washington headquarters Intelsat: 20 years old and still counting The colossus of the international Reagan's Washington, for instance, compe- $2 billion. telecommunications world is moving tition and marketplace forces are the driving Thus, the dream of the Kennedy adminis- away from the construction mind -set force of policy. tration in the early 1960's to harness the that characterized its first two Intelsat, now composed of 108 member communications technology the U.S. was decades and now is concentrating countries and functioning as a nonprofit co- developing in the world's service would ap- on marketing all that capacity - operative-it has reduced rates 12 times pear to have been a practical one. The Com- and fending off the competition since it began operating in 1965, and has munications Satellite Act of 1962, which never raised them - carries 60% of the created the Communications Satellite Corp., The International Telecommunications Sat- world's international telephone calls and vir- initiated the drive for the creation of an inter- ellite Organization, established 20 years ago tually all of its intercontinental television national satellite organization that came into principally as a product of the American ge- transmissions. It has initiated an internation- being in 1964. And Intelsat is now one of the nius for combining idealism and pragma- al business service that enables corporations few demonstrated successes in the field of tism, has become the force its founders in- to link plants and offices through small earth international organizations: Representatives tended to knit together the nations of the stations on company property. In December, of South Africa and black Africa, of Israel world. And as it enters its 21st year, its new it announced plans for a telephone service, and the Arab states, of communist countries leadership talks confidently of a marketing Vista, to meet the needs of the two billion and capitalist states and the Vatican, all mo- program to increase use of the Intelsat sys- people who live in the rural areas of the tivated by self-interest, put aside differences tem-for television transmission, for in- world (BROADCASTING, Jan. 2). And Intel- to cooperate in the delivery of telecommuni- stance. But as a counterpoint to the opti- sat, its officers point out, offers service on an cations services worldwide. mism to be heard in Intelsat's plush offices in average cost -pricing basis to enable the 'Rio weeks ago, Richard Colino, the Amer- Washington, questions for the first time are poorer countries of the world to make use of ican who on Dec. 31, 1983, assumed the posi- being raised as to whether the monopoly po- international satellite service. tion of Intelsat's director general, saw the or- sition it occupies in the provision of commu- As for Intelsat's bottom line, it generated ganization as in a time of transition, at a time nications satellite services has not become $391 million in revenues in 1983 on an in- when attention can be turned from develop- anachronistic in an era when, in President vestment in the space segment of more than ing technology to selling. "There has been a

Broadcasting Jan 23 1984 84 SWEET SMELL OF SUCCESS.

OUR RATINGS TOPPED THE THREE COMPETITORS COMBINED!

FOR 9 CONSECUTIVE YEARS KTLAS ROSE PARADE COVERAGE HAS BEEN WATCHED BY MORE PEOPLE THAN ANY OTHER STATION IN LOS ANGELES!

SPECIAL THANKS TO OUR STAFF OF OVER 100 PEOPLE WHOSE HARD WORK AND DEDICATION MADE THIS YEAR'S PARADE COVERAGE THE MOST SUCCESSFUL EVER!

LIVE COVERAGE RATING SHARE* KTLA (8:15.10:45 AM) 25.3 45%

KTTV (8:20 -10:45 AM) 12.5 22%

KNBC (8:00 -10:30 AM) 6.3 12%

KNXT (8:30 -10:30 AM) 3.1 5%

-LOS ANGELES ARBITRON OVERNIGHTS JANUARY 2ND. 1984. ALL RATINGS ARE SUBJECT TO QUALIFICATIONS AVAILABLE UPON REQUEST

NFLA LOS ANGELES 0 tremendous expansion and growth in lots of Without referring specifically to the two tion to assure compatibility with the system directions simultaneously, and for the first applications, Colino said that services that on technical and economic grounds. And time we have a clear picture of the satellite diverted traffic from Intelsat would be harm- Colino said his obligation will be to perform inventory for the next 10 years," Colino ful. As an example, he cited the Vista project "the most objective and thorough analysis said. "I'm in the enviable position of saying: to offer telephone service to rural areas. It is possible" to determine what the "economic 'Now let's start thinking of being market - not a service that will pay for itself, he said. harp will be, if any." Then, he said, the driven.' " He wants Intelsat to anticipate The prospect for further reductions in rates matter would be up to the board of governors customer needs "and not wait to be asked" would also be endangered, he said. And he and the Assembly of Parties, comprising the for specific services. is not impressed by reports that government governments that are members. And while One of the services whose marketing po- officials considering the Orion and ISI appli- he noted he does not know the form in which tential he appears to have pondered is televi- cations say that the basic telephone service the proposals will be presented to Intelsat, if sion. At present, Intelsat offers signatories that provides Intelsat with most of its rev- at all, he offered the following as the most (the entities serving as their countries' desig- enues would be protected. Colino made it likely scenario of what will ensue if they are: nated link to Intelsat) two basic services - clear Intelsat would not want to lose any of "I'll say, 'Economic harm.' And [the board occasional use, at $80 for the first 10 min- its television business, which generates of governors] will say, 'Right. "' utes and $480 for an hour, or full -time use at more than 6% of the system's revenues. And Still, the mood in Washington these days $1,250,000 for 24 hours a day, 365 days a he said loss of the private telephone service is to encourage private entrepreneurs, to year-rates far less than commercial U.S. it now provides corporations would be a drop barriers to competition, to deregulate satellite companies charge. Colino wants to blow. Intelsat leases 1,600 private line ser- business. That way, the administration feels, offer a quality service capable of being tai- vices to such customers. is the best route to serving the public. Orion lored to a variety of needs. The question of whether, and in what and ISI have heard that message and are He talks of digital rather than the present form, the FCC-once the executive branch responding to it. So, the question as Intelsat analog television service to assure customers has adopted its position on the issue-will completes its first 20 years is whether the the "studio quality" not now available. He approve the two pending applications re- role originally created for it will remain un- would like to meet the demand of customers mains to be answered. If they are approved, changed or whether it will be adapted to who prefer to employ small earth stations the Intelsat Agreement would require the conditions changed by technology and poli- because of their mobility and cheaper cost. U.S. to submit them to Intelsat for coordina- tics. Colino said Intelsat has the "spare capacity in spare satellites" to provide the power needed to meet that kind of demand -and "at an attractive price," either on a long -term Lewis proposes changes in Dallas system basis. lease or an occasional -use Indeed, he Although city may be receptive formula would exempt the company from made much the "flexibility" he indicated of to some of Warner's building those remaining areas with a densi- would be the hallmark of Intelsat proposals, television others are likely to cause problems ty of less than 50 dwelling units per mile. service: There would be different charges "That's a tough one" for the city to accept, during off -peak and peak hours. A different said Barta, because some tax- paying resi- size channel would be available for the relay As expected, Drew Lewis, chairman and dents could not receive cable services. of cable television signals, since cable sys- chief executive officer of Warner Amex Ca- Another WA proposal that Barta said tems "retransmit signals of less than studio ble Communications, went to Dallas last would probably meet stiff resistance con- quality" and thus might want a channel to week to offer a wish list of proposals that if cerned the wiring of remaining apartment improve the quality. In addition to point -to- approved would excuse the company from complexes. (More than half of the city's resi- multipoint service, Intelsat would offer point fulfilling a number of commitments in its dents live in multiunit dwellings.) It calls for to point, with video service separate from franchise agreement there. The week before, apartment owners to absorb the costs of wir- audio or with the audio contained in the - Lewis met with officials in Milwaukee to ing their complexes, and passes costs on to baseband (which, while offering cost sav- propose a substantial scaling back of the the residents if need be. ings, might affect the signal quality). planned system there, including a joint ven- Barta said WA's proposal to defer con- Beyond television, Colino said, Intelsat ture to operate the system with Viacom struction of an institutional network should examine "the whole range of possible (BROADCASTING, Jan. 16). wouldn't be approved because it would af- services" -telephone and data transmis- A Dallas city official said that Lewis had fect existing curriculums of some of the sion, analog or digital, among them -in told him that if the city did not grant all or city's educational institutions. that fashion, to determine if they can be of- most of the proposed revisions in the Dallas Barta said that cutting back programable fered in a variety of ways on different satel- franchise agreement, Warner Amex "would channels from 80 to 47 may be acceptable. lites. Throughout most of its history, the not be there" for the long term. "If they can get what needs to be on there in definition of services Intelsat offered Joe Barta, chairman of the Dallas cable 47 channels and there's not enough program- evolved from the practice of defining what it television board, said that while some of ming to fill 80, they may have a good argu- made available -"the unit of satellite utili- Lewis's proposals "make a lot of sense," ment for curtailing commitments in that zation"-as a two -way, half -voice circuit to there were several "onerous" ones that the area," he said. a satellite. In recent years, Colino said, the city would have a difficult time accepting. Lewis said that if the city accepted all of practice of "thinking of the world as being in An additional concern, said Barta, was the proposals, the company could save blocks of certain types of defined voice cir- that Lewis had not been specific in his pro- $12.6 million in capital spending and close cuits" no longer seemed to make sense. "The posed service and system cutbacks. To that to $7 million in operational expenses. He business service changed that approach," he end, a three -member committee of Dallas also said the company would seek higher said, adding, "Are there any other unique city council members was formed to com- subscriber rates for the system's tiered ser- requirements? We're going to ask our signa- pare the new proposal on an item -by -item vices. tories to find out." basis with the current franchise agreement, Lewis told Baria last week that even if the But what of the applications of the Orion and work with the cable TV board to draw up city were to grant the concessions, WA Satellite Corp. and International Satellite a recommendation for the city council. A would not help to obtain hold -harmless Inc. for FCC authority to provide trans -At- deadline for those recommendations has not clauses from the losing bidders in Dallas lantic communications service by satellite? been set. (ATC, Cox, Storer, Sammons and United) to Would approval of those applications jeopar- Lewis, in turn, has promised to compile a prevent a suit against the city. Nor would WA dize Intelsat's plans for expansion? The ap- more detailed description of the proposed attempt to have Dallas exempt from any ca- plications have raised a host of domestic and franchise revisions in the next week or so. ble legislation that might be passed by Con- foreign policy questions that are now being Among the proposals that the city finds gress. Asked what Dallas would receive in reviewed by the executive branch, whose difficult to accept is one calling for a "line exchange for the concessions besides an eco- report is expected to be completed sometime extention formula" to be applied to the re- nomically viable cable system, said Barta, this month. maining construction, about 300 miles. The Lewis "did not answer."

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ly three -hour program for country affiliates. No to nonwired The show, to be called This Week in Country Jack's back Katz Radio President Ken Swetz has sent a with Dottie West, will be a combination Wolfman Jack, who rose to popularity countdown and artist interview series de- as a letter to client stations calling nonwired rep radio, television and film personality in the signed for weekend air play, said Braiker. networks -packaging of client as well as 1970's, returned to southern California air- nonclient stations, often several in the same As for the CI-IR network, Braiker reports waves on Jan. 15 with a six- night -a -week that it should market, into a single buy for an agency with be up and running from the program on KRLA(AM) Pasadena. A weekly rates individually negotiated with each sta- new Los Angeles facility just prior to the version of The Wolfman Jack Show is distrib- tion- "anticompetitive." Swetz said selling start of the National Association of Broad- uted to 150 U.S. stations by the disk jockey's multiple noncommonly owned stations in casters convention in Las Vegas in April. Hollywood syndication company, Audio Originally, the same market has "exclusionary impact Transtar projected that both Simulation. The trnt.A program is hosted by upon all other stations in that market." The country and CHR networks would be in op- Wolfman Jack (Bob Smith) from midnight to eration ( letter was accompanied by an affidavit for this month "Riding Gain," Oct. 10, 5 a.m., Monday through Saturday. Most of Katz stations to sign to make a case before 1983) but, says Braiker, their debut was de- the programs will be pre -recorded at the layed primarily because of the the FCC. According to Swetz's letter, the continuing Audio Simulation studio, which has a corn - construction of commission has invited Katz "to formally re- the new studios. munications link with MLA. Wolfman Jack's open the Blair vs. McGavren Guild case" in distinctive howl was last heard on a regular which the FCC last spring ruled that the 'Time' for radio basis on KDAY(AM) Santa Monica, Calif., in nonwired 1973. About network approach to selling spot The pages of Time magazine will soon be the same time he gained visi- radio time was not in violation of its combi- transformed into a new radio service called bility as host of NBC -TV's Midnight Special and in nation rate policy (BROADCASTING, April 25, Time World Newsradio. According to its di- the role as an all-night disk jockey in 1983). rector, Nathaniel the motion picture "American Graffitti." Ac- Lande, the service will rely cording to on Time's bureaus worldwide to contribute Smith, the syndicated program will continue without Transtar update stories, including features and special re- interruption. ports, appearing in that week's issue of the Plans are moving ahead for the introduction magazine. Looking at radio of Colorado Springs -based Transtar Radio Time World Newsradio will deliver to sta- Network's two new full -time satellite -deliv- tions, on cassettes or -to tape, 15 reel -reel Radio will be the focus during ABC Televi- ered formats-country and contemporary programs per week (12 three-minute broad- sion's Good Morning hit radio (CHR)- according to company ex- for weekdays America program this casts and three five- minute week (Jan. 23 Ivan Brafker. The Transtar Country for -27). ABC plans to have cam- ecutive reports weekends). Plans call for stations four will be on the air with approxi- eras at radio stations as the show's co- Network to air three programs per day, Tuesday host, Joan mately 30 stations by Feb. 20, says Braiker. through Saturday. Launch has been Lunden, conducts live interviews date set with popular morning drive -time personal- Its signal will be delivered to stations via for next Tuesday (Jan. 31) with all the mar- ities Scott Shannon, WHTZ -FM Newark, N.J. Wold Communications on Westar V, tran- keting and distribution for the service being (Monday); Jess Cain, WHDH(AM) Boston sponder 3D, from Transtar's newly built stu- handled by Media Basics, a New York - (Tuesday); Wally Phillips, WGN(AM) Chicago dios in Los Angeles. Braiker also told BROAD - based media buying service. Time World (Wednesday); and Don Imus, wNBC(AM) New CASTING that Transtar just finalized a deal Newsradio will be offered to stations on a York (Thursday). calling for singer Dottie West to host a week- barter basis, says Lande. "At the same time they are seen on the ABC -TV program, their interviews will be head over their own stations," said a spokesman for Good Morning America. The future of the radio industry will be the topic of conversation on Friday. In- studio guests will be: Ben Hoberman, president of ABC Radio; Robert Hosking, president of CBS Radio; and Michael Eskridge, president of NBC Radio. New network The Americana Series, short- segment programing profiling historical figures debuted on NPR's Westar IV on Jan. 9. The programing is the first of many proposed by a new Washington -based enterprise, The North American Network. Under a contract with NPR's Extended Program Services, NAN has begun its weekly broadcasts, making its Talkradlo luncheon. Radio talk show hosts gathered last week at an IRIS luncheon in New programing available to 260 PBS stations. York's Waldorf- Astoria hotel to discuss their role in the medium. "Talk show hosts have gotten The current series is presented under three too bland. They need to become more issue oriented," said WMCA(AM) New York's Barry Gray, headings: Black Heroes, Great American who has been a radio host for 33 years. in order for any talk show to be successful, it has to Women and The American Inventor. An ex- both inform and entertain," added Mutual's overnight talk maven, Larry King. Pictured back tensive series of Black Heroes segments has stage at the event (l -r): Dick Penn, vice president and general manager, NBC Radio Network; been packaged for February, black history Ralph Baruch, chairman, Viacom International and IRIS president; Sherrye Henry, talk host, month. For more information contact: Tom WOR(AM) New York; Gray; D. Judith Kuriansky, talk host, waec(AM) New York; King, and Bruce Sweeney, NAN, 2040 12th Floor, National Williams, talk host, NBC Talknet. Press Building, Washington 20045, (202) 342 -6101.

Broadcasting Jan 23 1984 88 sized that NBC has not changed its position Asked about other news division pro- Down, not out, on the fin/syn debate. grams, linker reiterated NBC's justification Negotiations with former NBC Nightly of NBC Overnight's cancellation on the says NBC's Tinker News co -anchor Roger Mudd are continu- grounds that "there simply wasn't enough ing, according to linker, who said he is audience out there to support it ever, ever, During annual consumer press tour, hopeful Mudd will return to the air soon in a ever, as far down the road as we could see. chairman of third -place network says political reporting capacity. Tinker said it is And therefore we were just sentencing our- ship is not sinking, predicts rating his "understanding" that NBC News Presi- selves to that red ink forever." He also said improvement in spring, comments on dent Reuven Frank is discussing with Mudd he is "totally committed" to First Camera, on fin syn rule, Grossman as new head a role as senior political correspondent and the Sunday evening news magazine, "as a of NBC News and role of Mudd said he knows nothing about reports that program ...Right now, I certainly can't tell may settle his current contract and you that First Camera is scrubbed, because "The boat is not sinking. All we did was just Mudd leave the network. "I certainly hope that's it isn't." Tinker said that news consultant kind of rock it a little bit." NBC Chairman Frank Magid has been assigned to be "an Grant linker offered that assessment of the not true," said Tinker. his PBS Presi- objective observer of what we do right now third -place network's lack of ratings success He defended selection of dent Grossman to succeed Frank as in early morning television, and that obvi- last fall with the majority of its new prime Larry NBC News president next May, labeling the ously relates particularly to the Today Show." time series during a Los Angeles news con- executive "a super He added that NBC "may or may not" take ference Jan. 14. 'linker told television writ- public broadcasting piece Ac- Magid's advice on any suggested changes in ers gathered at the Century Plaza hotel for guy -a great of manpower." there has been some affili- early news programing. the semiannual Consumer Press Tour he has knowledging that "total faith" in NBC Entertainment President ate resistance to the selection of Grossman, Although NBC "failed to generate excite- can learn Brandon Tartikoff despite the network's flat Tinker said he feels Grossman ment" with its new programing last fall, lin- is needed the terms jour- ker said ratings and he predicted improvement this what for job in of "what we did was sort of concen- spring with new programing entries. nalism. trate our failure on a couple of nights [Friday more interested in the person, and in and Saturday], "I'd be lying to you if I said I was thrilled "I'm which, God knows, we have with absolutely every program we sched- this case I think he is a superior one," linker to fix." was ready to step aside One uled," Tinker said, "but by and large I did declared. "Reuven possible explanation for the net- do a very work's not anticipate the failure that we would have and let somebody else difficult job, performance, linker concluded, is a and Larry came to mind as the very best shift in audience attitude. . I think we damaged ourselves, but not fatally." candidate." "The audience that we have now, in one Asked why NBC keeps Tartikoff in charge of programing in spite of such experiences, Tinker said "because we stumble here or there or make a mistake, I don't think there's any particular reason to go and change the whole complement. We don't take [program failure] lightly on the other hand. It's our basic business. It's the essence of what we do. It's hugely important." The NBC executive also discussed the ongoing negotiations between network representatives and members of the Hollywood production community regarding the financial interest and syndication rules, disclos- ing that CBS President Thomas Wyman had MAKE ANY the proxy of NBC and ABC in his recent negotiations with MCA Inc. President Lew Wasserman on a possible compromise in the PROGRAMMING DECISIONS industry stand -off. "He came back [from the meeting with Wasserman] with what they had arrived at, UNTIL YOU SEE to which we and ABC did not subscribe," Tinker explained. "It didn't quite play for us. And those talks may or may not be going on...I wanted to disabuse anyone who thought differently of the idea that Tom [Wy- man] came in the dark of night to Lew Was- HOT, serman without our knowledge." Tinker said WHAT'S "less than three" of the networks were unwilling to resume discussions with Motion Picture Association of America President Jack Valenti on the issue Jan. 11, as had been expected, saying: "They just weren't ready." WHAT'S NOT' The networks have been talking to one another since the Wasserman/Wyman talks broke off, he said. A meeting with Valenti FIRST RUN FOR FALL "may still occur," Tinker added. "I don't '84 FROM LQRIM R think that's ruled out forever." He empha-

89 sense, is more sophisticated because it's al- Newspaper accounts seem uniformly to rulings. ways had television, and dismisses a lot of describe the proposal as a "plan"-some as INTV's brief, by Forrest A. Hainline III the stuff that we would have watched," he if it were already in effect -but NCAA offi- and J. Laurent Scharff of Pierson, Ball & said. cials last week called it "more a concept than Dowd, argues that NCAA restrictions un- a plan." The reason, they explained, is that it necessarily reduce the number of games that is still conditional. Specifically, they said, it would be available for telecasting, "depriv- NCAA floats would have to be approved by ABC -TV and ing broadcasters other than NCAAs contrac- CBS -TV -which have national rights to tual partners of access to this valuable mar- proposal for NCAA games under contracts challenged in ket." the case before the Supreme Court-and, For broadcasters "there is no effective al- night games even if those networks approve the "con- ternative to NCAA football during the time cept" or "plan," would still have to be autho- it is aired," the brief asserts, and indepen- Regional TV clashes on Thursday rized by the NCAA council. dents are harmed because they are "almost and Saturday, however, may Another consideration, although it wasn't entirely" deprived of access to games, "even be mooted by Supreme Court case mentioned, is that the approach would be though many schools would sell their rights unnecessary, if not illegal, if the Supreme for television coverage if the NCAA would Waiting for the Supreme Court to rule on the Court upholds two lower court decisions and permit them to do so." legality of its control of TV rights to college rules that the NCAAs handling of TV rights Justice said that "It is clear ... that absent football games, the National Collegiate Ath- violates antitrust laws. In that case, any these controls, the amount of such broad- letic Association has come up with a new school presumably would be free to negoti- casting would be much greater, the televised idea: allowing NCAA schools and confer- ate with any TV network or station with no games would better coincide with consumer ences to air games on regional TV on Satur- restrictions. preferences, and payments received would day nights and Thursday nights, if they NCAA sources said last week the Su- vary considerably to reflect anticipated wish. NCAA Division I -A schools, general- preme Court is expected to hear arguments viewer interest in each particular football ly the larger ones, would get the option for in the case in March, but that they don't match -up." Justice lawyers argued NCAAs Saturday nights and Division I -AA schools expect a decision before June. current agreements limit opportunities for for Thursday nights. In all cases, the tele- The Association of Independent Televi- smaller schools to appear on television and casts would be limited to stations in the sion Stations (INTV) and the Justice Depart- prevent major football schools from appear- NCAA districts in which the schools or con- ment have filed friend -of-court briefs urging ing on television "as frequently as consumer ferences are located. the Supreme Court to uphold the lower court demand would dictate." `Amelia' gives ABC the week

With big help from Something About Amelia, which proved to be the and Practical Jokes scored a commanding 25.0/35 against CBS's second -highest rated program thus far in the 1983-84 season, ABC -TV Scarecrow and Mrs. King (17.5/25) and ABCs That's Incredible (13.3/ took first place by more than a point in the prime time ratings for the 19), helping NBC into second place for the night with 16.9/25 over week ended Jan. 15. CBS's 14.2/21. Amelia, an ABC Theater presentation dealing with a family stunned TV's Bloopers ranked fifth for the week, and ABC's entry of similar ilk, by father -daughter incest, generated an average Nielsen rating /share Foulups, Bleepers and Blunders, on Tuesday, became the week's of 31.6/46, in this season second only to ABC's The Day After (46.0/ 13th- ranked show with 20.1/29, outscoring the first half of Mississippi 62), and in terms of household delivery (an estimated 26,480,000 per on CBS (11.4/16) but considerably behind the first half of A Team on average minute) second only to The Day After (38,550,000) among NBC (25.3/36). At 9-10 p.m. the same evening the second episode of made -for -TV movies of all time ( "In Brief," Jan. 16). NBC's Riptide did a 19.8/29, more than two rating points off its two- For the week, the 16th of the 1983 -84 season, ABC averaged 18.1/ hour premiere but enough to dominate ABCs regular entries and out - 28, CBS 16.9/26, and NBC 15.4/24. It was ABCs fourth weekly win of point, although barely, the first half of the CBS Tuesday night movie, 1983-84 against 12 for CBS. License to Kill (19.3/30). Amelia, appearing on the Monday -night period recently relin- ABC won Monday, Wednesday and Saturday, CBS took Thursday, quished by NFL Monday Night Football, demolished its opposition Friday and Sunday, and NBC took Tuesday. and led ABC to an evening -winning 25.5/37 average. Earlier in the The season -to-date ratings: CBS 18.1/28, ABC 17.1/27, and NBC evening, however, the premiere of NBC's TV Bloopers, Commercials 15.1/24. O

Rank o Show Network Rating/Share Rank o Show o Network o Rating/Share Rank Show o Network o Rating/Share

1. Something About Amelia ABC 31.6/48 25. Scarecrow & Mrs. King CBS 17.5/25 Mama's Family NBC 14.3/23 2. 60 Minutes CBS 27.5/42 26. The Electric Horseman ABC 17.4/27 Blue Thunder ABC 14.3/21 3. Dynasty ABC 25.7/38 27. Alice CBS 17.4/26 St. Elsewhere NBC 141/24 4. A Team NBC 25.3/38 27. Bugs Bunny Special CBS 17.4/26 We Cot It Made NBC 14.1/23 5. TV Bloopers NBC 25.0/35 29. Cheers NBC 17.3/26 Real People NBC 13.9/21 6. Dallas CBS 242/36 30. Mau Houston ABC 17.1/28 Automan ABC 13.8/21 7. Sinon Cfi Simon CBS 24.1 /37 31. Goodnight, Beantown CBS 17.1/25 Hart to Hart ABC 13.3/22 8. Hotel ABC 23.0/38 32. T.J. Hooker ABC 16.9/27 That's Incredible ABC 13.3/19 a Falcon Crest CBS 21.5/35 33. Charlie Brown Special CBS 16.9/26 Buffalo Bill NBC 13.2/20 10. Magnum, P.l. CBS 21.5/32 34. Reacts of Life NBC 16.9/25 Ripley's Believe It Or Not ABC 13.0/20 1 I. Knots landing CBS 20.9/34 34. Hardcastle & McCormick ABC 16.9/25 Hard Knox NBC 13.0/19 12. Fall Guy ABC 20.831 36. Remington Steele NBC 16.827 Invasion Fbrce NBC 12.8/19 13. lbulupe, Bleeps, Blunders ABC 20.1/29 37. Knight Rider NBC 16.3/24 Domestic Life CBS 12.1/18 14. Riptide NBC 19.8/29 38. Famity Ties NBC 16.2/24 Body Heat CBS 11.7/20 15." Jefferson CBS 19.6/28 39. AfterMASH CBS 162/22 Yellow Rose NBC 11.5/20 16. License to Kill CBS 19.3/30 40. Night Court NBC 16.1/24 Masquerade ABC 11.4/17 16. Trapper John, M.D. CBS 19.3/30 41. Difrrent Strokes NBC 16./26 Mississippi ABC 11.4/16 18. Webster ABC 18.8/28 42. 20/20 ABC 15.7/26 Whiz Kids CBS 112/18 19. Three's Company ABC 18.3/28 43. Happy Days ABC 15.6/22 Modern Problems CBS 10.5/16 20. Bob Hope Special NBC 18.1/27 44. Silver Spoons NBC 15.4/24 Empire CBS 10.1/15 21. One Day At A Time CBS 17.8/28 45. Fantasy Island ABC 15.2/27 Emerald Point, NAB. CBS 9.7/15 22. Hill Street Blues NBC 17.7/29 46. Oh Madeline ABC 15.0/22 New Show NBC 8.9/15 22. Love Boat ABC 17,7/29 47. Gimme A Break NBC 14.8/22 Fist Camera NBC 5.6/9 24. Benson ABC 17.7/27 48. Newhart CBS 14.7/21

Broadcasting Jan 23 1984 90 mixed FCC continue to require the filing of a state- can Soccer League and the Major Indoor Comments ment when a new network -affiliated station Soccer League also urged the FCC to retain on repeal of is to be added to a system -or eliminate the its requirements dealing with service starts rule altogether, but require the cable operator and expansions into new geographic areas. distant signal "to provide written notice thereof to every "Absent that section, the leagues would have television station within whose zone the ca- no way of monitoring which systems are in notice rule ble system operates." operation on anything less than an annual Major league baseball said it would not basis." oppose Cable operators are all for it, the proposal -as long as it was limit- but sports and some broadcasters ed to the statements required when broadcast say timely reporting is essential signals are added. It said it would be op- Quincy case to protection of their rights posed, however, to attempts to delete the requirements that statements be filed when a goes before The FCC's proposal to scrap its requirement new system begins operation or when an ex- that cable operators submit registration isting system expands into a new communi- appeals court statements when they add broadcast signals ty has drawn a mixed response in comments at The league said those filings were "criti- Washington cable operator, fined the FCC. cal" for it to meet its responsibilities under by FCC for dropping broadcast signals, The commission, in proposing to delete the FCC's sports rule. That rule generally makes its case for repeal of must -carry its requirement, noted that cable operators requires each cable system located within a rules; FCC, NAB, INTV argue otherwise report their signal complements every year community where a sports event is taking on FCC Form 325. As a result, there is at place to delete the distant signal broadcast of Debate over the propriety of the FCC's must - most a "minimal" need for the registration that event. At the same time, however, the carry rules was presented to the Court of statements, the FCC said. The cable repre- rule requires the rights holder to let the sys- Appeals in Washington last week. sentatives that filed picked up on that theme. tem know which telecasts are supposed to be Because some facts have changed since The National Cable Television Associ- deleted. The league uses the registration the case at hand originally was decided by ation said the FCC's proposal was a "sensi- statements to identify the cable systems it the commission, it's unclear whether the ble and efficient" way to reduce the paper- has to notify. court will get around to the constitutional work burden on cable operators "without The National Basketball Association, the issues raised any time soon. adverse consequences to the public." National Hockey League, the North Amen- The case was brought to the court by Tele- Communications Inc. gave the proposal its endorsement. And Heritage Corn - munications Inc. added that the administrative costs involved -for cable operators and the FCC alike -"are not insubstantial." The Cable Television Operators, representing several hundred cable systems, recommended the elimination of all of the FCC's registration requirements, not just the one for added broadcast signals. The American Legal Foundation also gave the proposal its support. "Deletion of the requirements would serve the public interest by freeing the commission staff to perform more substantive oversight duties and DON'T MAKE ANY by lessening cable operators' administrative costs and inconveniences." KUTV Inc., licensee of KUTV(TV) Salt PROGRAMMING DECISIONS Lake City, disapproved. It said the statements were useful in maintaining network program exclusivity protection. UNTIL YOU SEE To obtain network exclusivity protection, broadcast stations must ask for it from cable operators and must notify cable systems of the specific network programs to be protected, Kure noted. Under the status quo, broadcasters are tipped off by the registration statements WHAT'S HOT, when a cable operator starts operation or adds a new TV signal. Under the FCC's proposal, local TV stations would have no way of knowing when a distant network affiliated station signal is added (at least not until the WHAT'S NOT' Form 325 reports become publicly available), and would not be able to take the step required to obtain network program exclu- FIRST RUN FOR FALL sivity protection, KUTV said. '84 FROM LQJ JMAR , As a result, KUTV recommended that the

91 Quincy Cable, the operator of a cable system in Quincy, Wash. Among other things, it ar- The next generation. Hughes Communications Galaxy Inc., which scored big in the fixed - gues that the rules violate its First and Fifth satellite business by selling transponders to selected customers, is moving into the direct Amendment rights. It is also protesting a broadcast satellite (DBS) business. It has asked the FCC for authority to construct and launch fine it received for violating the rules. in 1989 a DBS system that could beam up to 32 channels of service to most of the nation from In 1979, Quincy, then operating a 12- one orbital slot. channel system, was importing the signals of Hughes proposed to place two 16- transponder satellites into orbit at 119 degrees west three TV network -affiliated stations from longitude to serve the entire country. Depending on the signal strength, the beams of the Seattle; it also was retransmitting, under the transponders could be switched to serve a time zone, half the continental U.S. (CONUS) or must -carry rule, the signals of the Spokane, the entire CONUS. By asking for all the channels available at 119 degrees, Hughes is betting Wash., network affiliates, which qualified that some of the currently authorized would -be DBS operators will modify their plans or for must-carry status because their signals simply drop out. Graphic Scanning, RCA, Video Satellite Systems and Western Union have were being retransmitted by translator sta- asked for 18 channels at that slot (BROADCASTING, Jan. 16). tions in the Quincy area and were considered National Exchange Inc. (NEX) asked for permission to launch its "SpotNet" DBS system. It to be "significantly viewed" under FCC would include two orbital satellites and one ground spare. The in -orbit birds would be at 101 rules. Quincy wanted to delete the Spokane degrees west longitude, where NEX intends to place three additional satellites, two at 12/14 signals and petitioned the FCC for special ghz and the other at 4/6 ghz. Co-locating all the satellites would allow NEX to "offer a myriad of permission to do so. integrated services through a variety of tailored communications networks." While that petition was pending, Quincy, NEX plans to offer both video entertainment programing and business communications on its own, dropped two of the Spokane sig- services. Former Hughes executive and Office of Telecommunications Policy chief Clay nals. The FCC staff refused the request. Whitehead is president of NEX. Quincy subsequently petitioned the FCC to Two other new companies submitting filings were Advanced Communications and Space reconsider. That petition also was denied. At Communications Services. The National Christian Network, Satellite Development Trust and the same time, the staff told Quincy to re- Satellite Syndicated Systems reconfirmed earlier DBS plans in filings. sume carriage of the Spokane signals, warning it that if it continued to ignore the rules, it would be fined. Quincy continued to ignore the staff order and petitioned the full rules still require Quincy to carry the Spo- ignore the staff 's order to resume carriage, FCC to review the case. The full FCC sided kane signals on its basic tier (which consists he said. with the bureau and fined Quincy $5,000. of 12 channels). Quincy, he said, would pre- On constitutional grounds, Christopher In oral arguments befòre the appeals court fer to carry them on a second tier. said, the must -carry rules are sound. Chris- panel (comprising Circuit Judges Malcolm Gregory Christopher, counsel for the topher said the test of a rule's constitutional- Wilkey, J. Skelly Wright and Robert Bork, FCC, however, recommended that the court ity is whether it furthers an important gov- although Bork was not present for the oral declare the constitutional issues and ernment interest -and whether it is no more argument), Jack Cole, representing Quincy, Quincy's request for special relief moot per- intrusive than necessary. The government in- charged that the staff order warning Quincy mitting Quincy to petition the FCC anew for terest at hand, Christopher said, was the sur- to resume carriage should not have gone into relief, this time reflecting the increase in vival of free TV-not for the benefit of effect until Quincy's requests for special re- channel capacity. Christopher added that he broadcast licensees, but for the benefit of the lief had been acted upon by the full commis- thought it "irresponsible" of Quincy to have public. `This is a very reasonable and mod - sion. Cole also reiterated Quincy's First and with the court on the basis of est intrusion of his Fifth Amendment arguments against the having a 12- channel system, when it had facility," he said. rules. He also said Quincy's argument was upgraded to 32 channels beforehand. Michael Berg, associate general counsel the same, even though the system had been Christopher also said that actions taken by for the National Association of Broadcast- upgraded to carry 32 channels in January the FCC staff under delegated authority are ers, said that organization -and the three 1983. tantamount to final commission action. As a Spokane stations, the Association of Inde- Cole explained that, with the upgrade, the result, Quincy had been in no position to pendent Television Stations, and other inter- venors in the case -supported the FCC. Berg said the must -carry rules were "perfectly reasonable" and primarily designed to Easy Improvement. An FCC proposal that should make it easier for FM and TV broadcasters protect the public's access to free TV. D to upgrade their facilities has drawn more support in comments at the FCC. Under the status quo, a Class A FM operator who wants to upgrade to a Class C, for example, might have to face competitors who also want that new channel. Similarly, a UHF -TV operator might also have to face challengers to upgrade to a lower UHF channel or to a VHF. Under the commission's proposal, those FM and TV changes could be approved as long as the FCC provided U.S.- Canada treaty channels comparable to the one to which a broadcaster wants to move for competing parties to seek (BROADCASTING, Dec. 12, 1983). boosts AM activity The National Association of Broadcasters gave the proposal its support in comments at the in Class I and IV FCC. It said the change would encourage incumbent licensees to upgrade. When other parties expressed interest in a channel, the NAB said, the commission should go ahead and Bilateral agreement provides modify the incumbents license if one additional channel is made available for competing for longer hours for some applicants. To encourage even more modifications, the FCC could modify licenses "even daytimers, greater power where there are expressions of interest and no channel other than the incumbent's channel for some full- timers and will (to be abandoned by an incumbent who is granted a modification) for which interested allow about 125 new stations parties might vie," NAB said. Bahakel Communications Inc. urged the FCC to go even further. The proposal at hand, it After two years of negotiations, the United said, would apply to licensees and permittees of a channel already assigned to a particular States and Canada last week signed a new community. It said, however, the proposal would be "appropriate" to new entities in a commu- bilateral agreement that will enable the nity that wants to add a channel. "Bahakel has occasionally been presented with the opportu- countries to establish new AM radio sta- nity to add a channel to a community and then apply for the license, but has declined to do so tions-and expand the service of stations al- in view of the possibility of competing applications for the license," Bahakel said. "Assigning ready in existence. the channel and awarding the license to the party seeking the channel assignment at the The agreement supersedes for the U.S. rulemaking stage would achieve many of the same goals the commission will achieve by and Canada the North American Regional adopting the rule as proposed. Thus, it would appear that application of the proposed Broadcasting Agreement. The agreement procedure to any rulemaking proponent would be in the public interest." Other broadcasters would permit qualified U.S. daytimers to gave the concept their support late last year (BROADCASTING, Dec. 12, 1983). begin broadcasting at 6 a.m. and to offer post- sunset operation until up to two hours

Broadcasting Jan 23 1984 92 after local sunset. without competitive bidding and on favor- which it could not obtain if the programing It also lays the groundwork to permit the able terms and conditions that they could not were open to competitive bidding in Den- more than 1,000 U.S. Class IV AM stations obtain in competitive bidding, and had ver," Camellia said. to increase their nighttime power from 250 threatened "to boycott distributors of quality Chris -Craft, through its Los Angeles and w to 1 kw. programing, and deny access to the lucrative Portland independent TV stations -and sta- The agreement further clears the way for New York, Los Angeles and Chicago mar- tions in Minneapolis, Salt Lake City and San the FCC to start accepting more applications kets, unless those distributors accede to their Antonio, 'Ex. (which it owns with United for the approximately 125 unlimited -time unlawful demands." Television Inc.)-also engages in group AM stations on clear and adjacent channels Camellia said that Tribune, with its inde- buys, the complaint said. resulting from its 1980 action reducing pro- pendent TV stations in New York, Chicago, In the complaint, Camellia asked the court tection to clear channel stations (BROAD- Atlanta, New Orleans and Denver, is able to to order the companies to stop violating the CASTING, May 29, 1980). About 300 clear exercise "tremendous" group buying power federal antitrust laws. It also requested triple channel applications are currently on file or to distort and eliminate competition. "In this the damages it said it would prove at trial. have been designated for hearing. In 1982, manner, Tribune has acquired and continues An attorney for Chris -Craft said the corn - the FCC stopped accepting applications for to acquire quality programing for its Denver pany intended to defend itself "vigorously" unlimited stations so it could complete its station without competitive bidding in Den- against the charges. "We think the case is negotiations with Canada. However, both ver, and upon favorable terms and conditions without merit," he said. Canada and the U.S. have agreed to continue a freeze on new applications for unlimited stations on the 25 Class I -A clear channels Words on Mart1's home. President Reagan was cautioned last Wednesday (Jan. 18) that the for six months to permit parties with applica- Voice of America's credibility could be damaged by a "questionable" congressional decision tions already pending to bring them into line to make Radio Marti the responsibility of VOA. The waming came from the bipartisan U.S. with the new agreement. Advisory Commission on Public Diplomacy in a report to the White House. The agreement also would permit, for the Radio Marti legislation setting up an AM facility in Marathon Key, Fla., to beam broadcasts first time, U.S. nighttime operations, within to Cuba was enacted last fall by Congress and signed into law by the President (BROADCAST- 650 miles of the U.S. -Canadian border, on ING, Oct. 3, 1983, et seq). the seven Canadian clear channels. Both The advisory commission told Reagan that Radio Marti should have been placed under the countries, however, have agreed to delay Board for International Broadcasting, which operates Radio Free Europe and Radio Liberty. making assignments on the seven Canadian The commission, reporting to the President and to Congress, said it would closely watch clears in the border area for six months. Radio Marti to make sure its broadcasts of news about Cuba to Cuba do not violate VOA Wilson LaFollette, assistant chief of the standards or "become the voice of any single element of American society." FCC's policy and rules division, said the The seven -member commission last week also made public a Sept. 21 letter to Secretary commission is working on a notice of proof State George P. Shultz stating the commission's misgivings about the decision to place posed rulemaking looking toward establish- Radio Marti within the VOA. Shultz replied that he hoped there would be no harmful conflict of ing ground rules for filing applications for the missions of Radio Marti and VOA, and pledged that Radio Marti broadcasts would the new assignments that will be made avail- maintain "the same high standards for accuracy and reliability as the traditional VOA broad- able on the Canadian clears in the border casts." region.

Independent U's say groups freeze program marketplace Camellia City Telecasters says Tribune and Chris -Craft combine to make group programing buys DON'T MAKE ANY Camellia City Telecasters Inc., majority owner of independent UHF stations PROGRAMMING DECISIONS KDVR(TV) Denver and KPDx(TV) Vancouver, Wash., has filed suit against Tribune Corn - UNTIL YOU SEE pany Broadcasting Inc. and Chris-Craft In- dustries Inc., alleging that the two group broadcasters are violating the antitrust laws. In a complaint filed in U.S. District Court for the District of Colorado, Camellia Y charged that Tribune and Chris -Craft have "combined and continue to combine" to AT'S HOT, make joint buys of programing for their television stations. Camellia also alleged that the two group broadcasters "and their co-conspirators" had required distributors of quality programing WHAT'S NOT' to boycott Camellia's TV stations in Denver and Portland "as a condition of doing business"; had combined and exercised their dominant market power to demand that dis- FIRST RUN FOR FALL '84 FROM tributors of quality programing license pro- LQRJMAR. grams to their Denver and Portland stations

.8oaacasnng Jan 23 1984 93 -eoVedia

Club. In addition, the opening ceremonies Inc., Polaroid, Associated Press, United NRB gathers flock will include the presentation of NRB's high- Press International, PTL -TV Network, CBN est honor, the Religious Broadcasting Hall of University and Word Inc., the gospel music for annual conclave Fame Award, to the late Dr. Eugene R. Ber- recording subsidiary of ABC. termann. Bertermann, who died Dec. 29 Religious broadcasters to hear (BROADCASTING, Jan. 9), served as NRB from Reagan, Falwell, Robertson; president from 1957 to 1975, and was on more than 4,000 expected in NRB's board of directors at the time of his Radio Washington for four -day event death. salesmen The keynote plenary session Monday head for Dallas More than 4,000 persons associated with re- morning will include addresses by NRB ligious broadcasting are expected in Wash- President E. Brandt Gustayson and keynoter Over 1,100 expected for RAB's ington next week for the 41st annual conven- Jack Van Impe. annual Managing Sales Conference tion of the National Religious Broadcasters. The NRB will reprise two of its more pop- The theme of the Jan. 29 -Feb. 1 sessions ular Washington- related features of recent The business of selling radio time takes cen- in the Sheraton Washington hotel, "Facing years-the congressional breakfast'ilresday ter stage Saturday (Jan. 28) as over 1,100 the Issues in 1984," could also apply to the morning, an event that normally attracts at industry executives descend on the Amfac Monday (Jan. 29) address of Ronald Reagan least 100 from Capitol Hill, and the FCC hotel in the Dallas -Fort Worth airport for the at the NRB gathering. It will come barely 15 luncheon lltesday. Speaker at the latter will Radio Advertising Bureau's fourth annual hours after Reagan's scheduled TV an- be Dr. Jerry Falwell. Managing Sales Conference. This year's nouncement from the White House Sunday Other internationally known speakers and meeting, the first for the new RAB manage- night on his re- election intentions. participants scheduled for the four -day meet- ment team headed by Bill Stakelin, presi- The President's 2 p.m. speech is expected ing include theologian Dr. Francis Schaeffer; dent, will include 24 workshops ranging to deal with national and international is- Charles Colson, former White House aide from computer aid in sales to capturing sues, with emphasis on moral aspects of and now head of a nationwide ministry; newspaper advertisers. concern to the NRB delegates. It will be General John Vessey Jr., chairman of the Keynoting the three -day event, which car- carried via satellite around the world. joint chiefs of staff, and Richard E. Wiley, ries the theme "Quest for Excellence," will The presidential highlight, plus an agenda former FCC chairman. be author Dr. Norman Vincent Peale, who featuring leaders in religion, government More than 60 professional workshops for will discuss positive thinking. During Sun- and communications, prompted NRB's broadcasters and other Christian communi- day's lunch, Stakelin will give the "State of longtime executive director, Dr. Ben Arm- cators will focus on changes in technology, the Radio Industry" address, his fast major strong, to comment: `This promises to be a marketing, regulation and audience needs. policy speech since assuming the office of historic convention for a number of rea- Special events have been lined up to under- RAB president last July (BROADCASTING, sons." score the role of Hispanics and blacks and July 11, 1983). Stakelin will also introduce Armstrong noted that "1984 is no ordinary international communications. the 1984 "Radio. It's Red Hot" campaign year. It is an election year, and never have we The 1984 NRB Media Expo, on the lower commercials, produced by the Dick Orkin faced so many incursions on religious broad- level of the convention hotel, will include Radio Ranch. Several of the 10 new spots cast freedoms as we do now." He also ex- exhibits and booths of major equipment will feature actor Harold Gould. Richard pressed hope that exciting new research in- manufacturers, radio and TV stations, satel- DeVos, co- chairman of Mutual Broadcast- formation on religious broadcasting will lite networks, producers of religious pro- ing, will be the speaker for Monday's lun- break early this year, "creating a national grams, publications and suppliers of ser- cheon, and John Naisbitt, author of the best and international stir." vices. seller " Megatrends," will give closing re- The opening plenary session Sunday night They include Sony Professional Audio marks lhesday (Jan. 31). will be addressed by Pat Robertson of Chris- Products, Sharp Electronics, Channel Mas- RAB's first nighttime panel will take tian Broadcasting Network and The 700 ter, Digital Video Systems, TV Technology place Sunday from 8 to 10 p.m., with a session titled "Everything You Need To Know About Political Advertising," moder- Annual report. The National Association of Broadcasters is offering its view of the year just ated by NAB Senior Vice President and past through its first -ever annual report that includes a department -by- department review of General Counsel Erwin Krasnow. all association activities and accomplishments in 1983 (BROADCASTING, Jan. 16). The 28 -page Monday morning, registrants who opt to document was mailed to NAB members last week, but NAB's radio and television board attend the 7 a.m. RAB breakfast will hear members were the first to see it during their winter meeting last week in Maui, Hawaii (see 77- year -old Commodore Grace M. Hopper, "Top of the V ek "). a motivational speaker, who, according to "Our activity on Captiol Hill has been intense -and we can see results. It's safe to say 1983 the RAB, is considered responsible for the was the year in which more congressional support for deregulation was exhibited than ever in computerization of the U.S. Navy. Also our history. The Senate unanimously passed a dereg bill early in the year and as the House scheduled for Monday are separate sessions adjourned for the December holidays, there were 226 co-sponsors for H.R. 2382- a majority on how to analyze Arbitron and Birch rating of the House of Representatives," says NAB President Eddie Fritts in a letter to the member- data as well as how to use small and large ship contained in the report. Fritts boasts of NAB achievements at the FCC and in Congress. market co-op advertising techniques. The He notes, however, that NAB has faced "significant opposition" in its efforts to gain broadcast RAB plans to unveil new target marketing deregulation legislation. "There is tough sledding ahead. But we are in a strong position to research data at a 9 a.m. session called carry on the fight." "EMP -The Powerful New Sales Weapon." The report paints a rosy picture of an otherwise turbulent year for the NAB. "In summation," Its main thrust will be to show radio sales Fritts writes, "both in our advocacy role and our information role, NAB is meeting the chal- executives how to sell against newspapers, lenge of the ever changing communications marketplace and is doing so through your active says an agency spokesman. involvement." Hospitality suites are being limited by the The report features a chronological review of 1983 and a department -by- department RAB to the 16 sponsors of events. Among breakdown of association activities. A list of board members and senior staff is also included. those sponsors that will have suites (not all will participate): TM Communications,

Broadcasting Jan 23 1984 94 1 I Fairwest, Se!com, McGavren -Guild Radio, Hillier /Newmark/Wechsler & Howard, Otis Pioneers providers. The Broadcast Pioneers Library, in a yearend statement on its fund Connor Productions, Donnelly Media and raising, reported that 1983 was its most productive year since the original founders' cam- Greenwood Sales Development. paign 13 years ago. Ward L. Quaal, president of the library, announced the following major As of late last week, RAB Executive Vice corporate donors in 1983: American Broadcasting Companies, John Blair & Ca, Bonneville President Wayne Cornils reported paid pre- International Corp., the BaonocAsriNG/Taishoff Foundation, Cox Communications, Federated registration at 1,083. Total attendance is ex- Media, Fetzer Television Co., Gaylord Broadcasting Corp., Group W (Westinghouse Broad- pected to be well ahead of last year's count casting & Cable), Hubbard Broadcasting, Lee (Enterprises) Foundation, Frank N. Magid of 1,050 executives, with hotel facilities Associates, Palmer Communications, Stuart Enterprises Taft Broadcasting Co., Tribune running at full capacity for the duration of Broadcasting Co., and Wilkes, Artis, Hedrick & Lane Foundation. In addition to ongoing the conference. annual payments of $20,000 from Group Wand Hubbard for a total of $100,000 each, multi- year pledges were received from Blair, Fetzer, Magid, Palmer and Tribune. The library, located in the National Association of Broadcasters building in Washington and under the direction of Catharine Heinz, is seeking an endowment of $3 million to provide a Editorializing ban stable income for its operating expenses. "When that goal is met -and there is no doubt it will for public stations be-we will start raising funds for a new building," Quaal said. debated before and Congressman Henry Waxman (D -Ca- mote privately held views," he said. if.). It resulted in a U.S. District Court in Fredric Woocher, lawyer with the Center Supreme Court Los Angeles declaring the ban unconstitu- for Law in the Public Interest, which is fight- tional (BROADCASTING, Dec. 6, 1982). ing the ban, said "this was not a case where Arguments over whether barring editorializ- At the High Court last week, Samuel A. the issue was how the government was enti- ing on federally subsidized public broadcast- Alito Jr., assistant to the solicitor general at tled to spend its money" He said the statute ing stations was constitutional were present- Justice, said that the law "imposes a very surpressed free speech of stations receiving a ed before the Supreme Court last week. The limited restriction" on public stations. He government subsidy, as well as prohibiting Department of Justice called the ban a pro- said it does not prohibit public stations from editorials purchased with nonfederal funds. tection against the use of public stations for airing any editorials-only those editorials In effect, Woocher said, the government was "propagandizing by the government," while that are labeled "an expression of views on penalizing a station "for exercising its con- those against it said it was an "unconstitu- behalf of the station management." Under stitutional rights." tional condition" that required the recipients the statute, he said, prominent commenta- Woocher contended that there is nothing of federal funds to "forfeit their constitution- tors like Bill Moyers or Eric Sevareid could in the "special world" of noncommercial al rights." be hired by public broadcasters to express broadcasting that warrants the suppression The case was initiated in 1979 when the the commentators personal views. Given the of the licensee's views on public issues. The Center for Law in the Public Interest filed "special nature of public broadcasting," implications of the federal ban, he said, have suit against the FCC on behalf of the League Alito said, the statute was permissable and truly "far-reaching implications." of Women Voters of California, noncommer- "served important purposes." It "insured The Supreme Court is expected to rule on cial group broadcaster Pacifica Foundation that public money would not be used to pro- the issue by the end of July.

DON'T MAKE ANY

Time -shift revolution. Arthur I. Cohen, DECISIONS president of ABC's TeleFirst Entertain- PROGRAMMING ment Recording Service, told an audience of business and civic leaders in Chi- UNTIL YOU SEE cago last Tuesday (Jan. 17) the network expects the television viewing day will be stretched through the time -shifting afforded consumers by TeleFirst, launched early Tuesday morning in that city. The service, which allows decoder -equipped videotape recorders to receive up to WHAT'S NOT, three -and -a -half hours of programing broadcast by ABC -owned wLs-ty beginning at 2 a.m., "is poised to take advantage of the explosive growth in videocassette recorder ownership," said Cohen. WHAT'S NOT' "We believe any technology which invites the consumer to spend more time with his television set and less with competing activities is bound to be good for ABC's FIRST RUN FOR FALL '84 FROM L RJM R , business as a whole."

95 i mhz with 31 kw and antenna 235 feet above average terrain. Broker: Blackburn & Co. CMIJ L1aIJ Ugo.1lJC° n% WHGI(AM)- WYMX(FM) Augusta, Ga. o Sold by Briar Creek Broadcasting Corp. to American Republic Communications Corp. of Georgia Inc. for $1,840,000, including _ 1 I PROPOSED i Seller also owns co- located K000(AM) which $1,090,000 note. Seller is owned by A. buyer has agreed to purchase for $400,000 if WV/7(TV) Greenville, Miss. o Sold by Big Mills Fitzner, who has no other broadcast be found. Seller is River Broadcasting Co. to Lamco Commu- another buyer cannot interests. Buyer is subsidiary of Dallas - by Sherry Sanders (49%), Ernest nications Inc. for $4.8 million. Seller is owned based real estate investment company, owned by group of Greenville -area busi- McRae (11%) and Media Financial Corp. American Republic Corp., owned by 16 in- nessman. None have other broadcast inter- (40 %), which is group of 13 investors head- vestors, including Robert J. Werra, chair- Dick president. Media Finan- ests. Buyer is Williamsport, Pa. -based com- ed by Ostberg, man (41 %); Barry T. Conway, senior vice pany headed by Andrew W. Stabler Jr., cial recently sold KSTR(AM) Grand Junction, president (18 %), and Roland D. Freeman, Colo., for $275,000 ( "Changing Hands," president. It also owns WLYC(AM)- WI1.Q(FM) senior vice president (22 %). It also owns Aug. 15, 1983). Sanders's husband, Mack Williamsport and WCYB -TV Bristol, Va. WGSP(AM) Charlotte, N.C. WHGI is 5 kw Sanders, is owner of four AM's and two WxvT is CBS affiliate on ch. 15 with 2,746 daytimer on 1050 khz. WYMX is on 105.7 kw visual, 549 kw aural and antenna 887 FM's, who previously sold both K000(AM)- mhz with 50 kw and antenna 83 feet above feet above average terrain. Broker: Avpro KESY-FM in 1977 to Centennial Communica- average terrain. Inc. tions Inc. Centennial, as debtor-in- posses- sion, sold stations to current licensee for $3 KMY2-AM -FM Pryor, Okla. o Sold by Ronald WETT(AM) Ocean City, Md., and WWTR -FM million ( "Changing Hands," March 7, G. Kolker, receiver, to Shamrock Communi- Bethany Beach, Del. o Sold by Coastal Tele- 1983). Sherry Sanders is also applicant for cations for $1,510,000, including $750,000 communications to Resort Broadcasting of new FM at Russellville, Ala. McRae is also note. Previous licensee, Communications Maryland Inc. for $2.6 million, including 40% owner of KSWN(AM) (formerly Marketing Consultants, owned principally $1.3 million cash. Seller is owned by Stuart KRBL[AM]) McCook, Neb., and KFNF(FM) by Earl Butler, filed for bankruptcy under D. Frankel, president of Abell Communica- Oberlin, Kan. Buyer is equally owned by chapter 11 last March. It owns no other tions, Baltimore-based station group owner Jayne Ann Woods and John W. Biddinger. broadcast stations. Buyer is owned by James and publisher of Baltimore Sun. Buyer is Woods is 25% owner of CP for new AM at J. Haggerty and his wife, Cecelia L. (25% owned by William E. Tart, who also owns Cross City, Fla. Her husband, Frank A., also jointly), and her brothers, William R., WANC(AM) Aberdeen, N.C. Werr is on 1590 26% owner of CP at Cross City, is also direc- George V. and Edward J. Lynett (25% each). khz with 1 kw day and 500 w night. WwTR- tor and 5% owner of Knoxville, Tenn. -based It also owns WDIZ(PM) Orlando, Fla.; FM is on 95.9 mhz with 3 kw and antenna group owner, SunGroup, and is 49% owner WQFM(FM) Milwaukee; WTTR-AM -FM West- 300 feet above average terrain. of WTBP(AM) Parsons, Tenn., and WTBB(FM) minster, Md., and WETTAM)- WEZX(FM) KESY FM Omaha o Sold by Richard Marshall Bonifay, Fla. Biddinger is president of Bid - Scranton, Pa. It also owns daily Scranton Capitol Corp. to MediaOmaha for $2.2 mil- dinger Capital Corp., Indianapolis -based Tines and commercial printing company. lion plus $300,000 noncompete agreement. private venture firm. KESY -FM is on 104.5 KMYZ is 1 kw daytimer on 1570 khz. KMYZ- FM is on 104.5 mhz with 100 kw and antenna 320 feet above average terrain.

WGDI(AM) Homestead, Fla. o Sold by Radio South Dade Inc. to Greater Miami Broad- casting Inc. for $1,265,000, including noncompete agreement and $1,050,000 note. Western Listings Seller is owned by James L. Wiggins. It is also applicant for new FM at Homestead. 1 Buyer is owned by Ramiro Marrero, M.D., 1 Miami-based physician. He has no other broadcast interests. WQDI is on 1430 khz with 500 w fulltime. Two AM/FM combos in economically- $2,300,000 healthy markets within easy driving WBYG -FM Kankakee, III. o Sold by WKAK distance from each other. An abundance of Inc. to Gene Milner Broadcasting Co. for real estate is included. Attractive terms. $1.2 million. Seller is principally owned by Harry C. Fitzgerald, who has no other broadcast interests. Buyer is Gene Milner, AM station in an attractive and growing $700,000 Fort Lauderdale, Fla. -based broadcast consultant. Milner city. Excellent revenue is former part owner of coastal growth over WSRF(AM}wSHE-FM Fort Lauderdale, which the last 12 months, coupled with a potential was sold ( four years ago "Changing Hands," a signal improvement, make this an Aug. 6, 1979). WBYG -FM is on 99.9 mhz attractive opportunity. Terms. with 50 kw and antenna 500 feet above average terrain. Broker: John D. Stebbins Co.

KRKO(AM) Everett, Wash. o Sold by Melvin Squyres and Dexter Taylor to Everett Broad- casting Co. Inc. for $1.1 million, including i $770,000 cash. Sellers have no other broad- L4CKBURNCOMPANY,IC. cast interests. Buyer is group of seven investors including Norman F. `Sparky' Taft, RADIO TV CATV NEWSPAPER BROKERS / NEGOTIATIONS FINANCING APPRAISALS president, and Niles R. Fowler (25% each). Taft is former national sales manager for WASHINGTON, D.C., CHICAGO, IL ATLANTA, GA BEVERLY HILLS, CA O'Day Broadcasting, owner of KxA(AM)- 20036 60601 30361 90212 KYYX(FM) Seattle and KORL(AM) Honolulu. 1111 19th Street, N.W. 333 N. Michigan Ave. 400 Colony Square 9465 Wilshire Blvd. His father, William R. Taft, owned KRKO for (202) 331-9270 (312) 346-6460 (404) 892-4655 1213) 274-8151 35 years before selling it in 1976. Norman 1/23/84 Taft was general manager of station in 1967-

Broadcasting Jan 23 1984 96 75. KRKO is on 1380 khz with 5 kw fulltime. WTMC(AM) Ocala, Fla. o Sold by WTMC Inc. ests. Buyer is group of 21 investors headed Broker: Archie Taft & Associates. to Jerry E. Gause and J. Elwyn Leak for by Max W. Wells, chairman, and Ken Fair- $725,000, including $700,000 note. Seller child, president. Wells is president of The KURV(AM) Edinburgh, Tex. o Sold by Magic is owned by Charles W. Jackson Jr. and his Oaks Trust Co., Dallas -based investment Valley Radio Inc. to Voice of Valley Agricul- son, Charles A. Jackson, who have no other company, and chairman of several north Tex- ture Inc. for $1 million including noncom- broadcast interests. They bought station four as banks. Fairchild is former general man- pete agreement. Seller is owned by W. Lloyd years ago for $1.1 million ( "Changing ager of Metromedia station, KRLD(AM) Dal- Hawkins and wife, Loyse. Lloyd Hawkins is Hands," March 3, 1980). Buyer is owned by las. Buyer recently purchased KKLR -FM principal in group that recently bought KRIG- Jerry F. Cause, who owns jewelry story in Edmond, Okla., for $500,000 ( "Changing (AM) Odessa, Tex. ( "Changing Hands," Jan. Ocala, and J. Elwyn Leak, Ocala-based at- Hands," Jan. 2). KMMK is on 95.3 mhz with 16). Buyer is owned by Charles D. Rankin, torney. They have no other broadcast inter- 3 kw and antenna 215 feet above average who is station's farm director. KURV is on ests. WTMC is on 1290 khz with 5 kw day terrain. and 1 kw night. 710 khz with 250 w fulltime. Broker: Chapman Associ- WTKY- AM-FM Tompkinsville, o ates. Ky. Sold by KPEN(FM) Los Altos, Calif. D Fifty -one per- Ministers Broadcasting Corp. to J.K. Whit - cent sold by LDS Enterprises to Alan Baer WCNW(AM) Fairfield, Ohlo o Sold by Broad- timore for release of approximately for $60,000 and assumption of seller's share cast Management Inc., debtor-in- posses- $400,000 debt. Seller, group of nine inves- of approximately $1.8 million in debts. Don sion, to Vernon R. Baldwin Inc. for tors, bought station from buyer for $450,000 W. Burden, station's general manager, owns $700,000, including noncompete agree- ( "For the Record," Aug. 9, 1982). Buyer has other 49%. Burden, previous owner of In- ment. Seller is Fairfield, Ohio -based group no other broadcast interests. WTKY is 2.5 kw dianapolis -based group owner, Star Sta- owner, with 46 shareholders, headed by Joel daytimer on 1370 khz. WwKY-FM is on 92.1 tions, whose station licenses were denied M. Thrope, president, and Samuel A. Fran- mhz with 3 kw and antenna 240 feet above renewal by FCC (BROADCASTING, Dec. 22, kel, executive vice president. It recently sold average terrain. 1975), had applied to purchase of KPEN WNDB(AM)- wwLV(FM) Daytona Beach, Fla., WJFL(AM) -WOMV-FM Vicksburg, Miss. o ( "Changing Hands," Aug. 4, 1980), but for $2.5 million ( "Changing Hands," Sept. Sold by Omni Media Corp. to RONKEN withdrew application after commission 19, 1983). It has also announced sale of Inc. for $200,000, cancellation of $100,000 failed to approve it within one year. Seller is WINF(AM) Manchester, Conn., for $295,000 note and assumption of approximately owned by Frank DeSmidt, who has no other (see below). It also owns wwEG(AM)- $400,000 in debts. Seller is owned by Ron- broadcast interests. Buyer is chairman of WRKR(FM) Racine, Wis. Buyer is Hamilton, ald E. Hale, who will own half of buyer. Brandeis Corp., Omaha -based department Ohio -based furniture dealer, who has no oth- Hale recently sold 28% interest in Central store company. He has no other broadcast er broadcast interests. WCNw is on 1560 khz Television Inc., licensee of wtrrv(Tv) Me- interests. KPEN(FM) is on 97.7 mhz with 3 with 5 kw day and 1 kw critical hours. ridian and WLHT(TV)IcP] Hattiesburg, both kw and antenna 350 feet above average ter- Mississippi, and WYDE(AM) Birmingham, rain. KMMK(FM) McKinney, Tex. o Sold by Modern Ala. Buyer is equally owned by seller and Media of McKinney Inc. to Oaks Broadcast- Southern Mississippi Bottling Co., Jackson, KFLN -AM- FM(CP) Baker, Mont. o Sold by ing of Texas Inc. for $400,000 cash. Seller is Miss. -based soft drink bottler principally Empire Broadcasting Corp. to Newell owned by C.R. Graham, and his wife, Jose- owned by Kenneth A. Brown. Brown has no Broadcasting Inc. for $870,000, including phine B., who have no other broadcast inter- other broadcast interests. WJFL is on 1490 $667,800 note. Seller is principally owned by Gary N. Petersen, who has no other broadcast interests. Buyer is owned by Rus- sell E. Newell, station's general manager and 6% owner, and wife, Jeraldine. KFLN is 5 kw daytimer on 960 khz. KFLN- FM(CP) has permit for 100.9 mhz with 3 kw and antenna 161 feet above average terrain.

WXPX(AM) West Hazleton and WOEO(FM) Thinking of Selling ? Freeland, both Pennsylvania o Sold by Ed- ward F. Genetti (50ß6) and estate of Richard S. Genetti (50ß6), late brother of Edward Genetti, to Guy T. Block for $770,000, plus $70,000 noncompete agreement. Sellers Call us -Our confidential have no other broadcast interests. Buyer is former owner of WCRV-AM Washington, handling and screening techniques N.J., which he sold three years ago ( "Changing Hands," Dec. 22, 1980) and can effect a sale with a WFMV-FM Blairstown, N.J., which he sold recently for $560,000 ( "Changing Hands, minimum of exposure and risk. Aug. 8, 1983). WxPx is 500 w daytimer on 1300 khz. WQEQ is on 103.1 mhz with 3 kw and antenna 680 feet above average terrain. A Confidential Service to Owners & Oualified Buyers WFOY-AM -FM St. Augustine, Fla. o Sold by Ponce DeLeon Broadcasting Co. to Douglas D. and Marilyn Shull for $800,000, includ- CECIL L. RICHARDS ing real estate and $700,000 note. Seller is IPORATEDNCOR owned by estate of John Bernhard Jr. and has no other broadcast interests. Buyers are hus- MEDIA BROKERS band and wife. Douglas Shull is former vice president and general manager at WINO(AM) NEGOTIATIONS FINANCING APPRAISALS West Palm Beach and WRMF(FM) Palm TV CAN RADIO NEWSPAPERS Beach, both Florida. Marilyn Shull is registered nurse. WFOY is on 1240 khz with 1 kw 7700 LEESBURG PIKE, FALLS CHURCH, VA 22043 1703) 821 -2552 day and 250 w night. WFOY-FM is on 97.7 mhz with 3 kw and antenna 160 feet above MIDWEST OFFICE average terrain. Broker: Chapman Associ- 4320 DUNDEE ROAD, NORTHBROOK, IL 60062 1312) 291 -0188 ates.

Broadcasting Jan 23 1984 1 97 khz with-1 kw day and 250 w night. WQMv for $295,000 cash. Seller is Fairfield, Ohio - WKLM Radio Inc. to Cape Fear Broadcasting is on with 98.7 mhz 56 kw and antenna 310 base group owner which is also selling for $200,000 cash. Seller is owned by Mere- feet above average terrain. It has construc- WCNW(AM) Fairfield (see above). Buyer is dith S. Thorns and son, Matilann S., who tion permit for 100 kw and antenna 802 feet owned by Simon Konover and family have completed divestiture of broadcast above average terrain. (80%); his nephew, Daniel Konover, presi- properties with this sale. It also recently sold KMSD(AM)- KBEV(FMXCP) Milbank, S.D. dent (10%), and Jean T. Epstein (10%). Si- WCOG(AM) Greensboro, N.C., for $200,000; Sold by Beverly J. McKee and Vernon A. mon Konover is Hartford, Conn. -based real WEAM(AM) Arlington, Va. (Washington), for McKee to Midland Atlas Co. for $365,000. estate developer. Daniel Konover is Stam- $1 million ( "Changing Hands," Nov 7, Sellers are husband and wife who have no ford, Conn. -based attorney. Epstein is ad- 1983) and cable system in Asheville, N.C. other broadcast interests. Buyer is owned by ministrative director at station. Her hus- ( "In Brief," April 18, 1983). Buyer is owned Charles J. Tobin Jr., who publishes county band, Jay, is station's general manager. WINF by Victor W. Dawson (50%) and his two atlases and weekly "shopper" newspaper in is on 1230 khz with 1 kw day and 250 w nieces, Margaret D.H. Dickson and Ann Ca- Milbank. He also owns local office supply night. meron Highsmith (25% each). It is also li- store and travel agency. KMSD is 5 kw day - WVSI -AM-FM Jupiter, Fla. Fifty percent of censee of co- located wAAV(AM), which is be- timer on 1510 khz. KBEV has permit for voting stock sold by Ronald A. Winblad to ing sold, co- located WGNI(FM) and 104.3 mhz with 98.7 kw and antenna 220.5 Raymond E. Knape for $225,000 cash. Con- WFNC(AM) -WQSM(FM) Fayetteville, N.C. feet above average terrain. tract replaces announced agreement to sell WKLM is on 5 kw daytimer on 980 khz. It WJRD(AM) ilrscaloosa, Ala. and WDXB(AM) station to Palm Beach Broadcasting ( "For the has construction permit to increase hours of Chattanooga Forty -seven percent sold by Record," Feb. 14, 1983). Seller is divesting operation to unlimited. Dr. Charles B. Crow Jr. and daughter, Mau- his interest in station, where he has also been Other proposed station sales include: reen, to William A. Grant Jr. for approxi- general manager. He has no other broadcast WEGN -AM-FM Evergreen, Ala.; wZZE(FM) mately $300,000. Sale also includes 10% interests. Buyer owns remainder of voting Hockessin, Del.; wAPR(AM) Avon Park, Fla.; ownership of WAOC(AM) St. Augustine, Fla. stock and all of nonvoting stock. He will WEAT--AM -FM West Palm Beach, Fla.; WOVR- Sellers have no other broadcast interests. continue to negotiate sale of station to Palm FM(CP) Versailles, Ind.; KCDR(AM) Cedar Ra- Buyer, with family, is 49% owner of w1RD Beach Broadcasting. Wvst is 1 kw daytimer pids, Iowa ( "Changing Hands," Jan. 16); and WDXB. He and his family also are major- on 1000 khz. Wvs[ -FM is on 96.7 mhz with 3 KLIB(AM) Liberal, Kan.; KwNR-FM(CP) Lib- ity owners of WAOC and have minority inter- kw and antenna 300 feet above average ter- eral, Kan.; WTGI(FM) Hammond, La. est in wWwB -AM -FM Jasper, WWWF(AM) rain. ( "Changing Hands," Jan. 16); WGFP(AM) Fayette and WWWR(AM) Russellville, all Ala- WWKY(AM) Winchester, Ky. Sold by Wilda Webster, Mass.; WWHB(FM) Hampton Bays, bama. They also have minority interest in Horton and family to Bayard Harding Wal- N.Y. ( "Changing Hands," Jan. 16); wELw- Liveline Cable TV in Jasper. WiRD is on ters for $125,409 plus assumption of ap- (AM) Willoughby, Ohio; wMGw(AM)- 1150 khz with 5 kw day and 1 kw night. proximately $91,000 debt. Seller has no oth- WZPR(FM) Meadville, Pa. ( "Changing WDXB is on 1490 khz with 1 kw day and 250 er broadcast interests. Buyer also owns co- Hands," Jan. 9); KLui(rv) Harlingen, Tex. w night. located WFMI(FM) and WKCM(AM) and KCKO(AM) Spokane, Wash. (see "For the Record," WINF(AM) Manchester, Conn. Sold by Hawesville, Ky. WwiY is 1 kw daytimer on page 106). Broadcast Management Corp., debtor-in- 1380 khz. Broker: Chapman Associates. possession, to Daniel I. Konover and others WKLM(AM) Wilmington, N.C. Sold by I APPROVED BY FCC 1 I KMID -TV Midland, Tex. Sold by Midessa Television Trust to Telepictures Corp. for $15 million ( "In Brief," June 27, 1983). To Make 1984 Seller, based in Odessa, Tex., is principally Rounsaville Resolves owned by R.H. Drewry and has interests in KSWO -AM -TV Lawton and KRHD -AM -FM Dun- Your Most Profitable Year Yet! can, both Oklahoma; KGLN(AM) Glenwood Springs, Colo.; KFDA- TvAmarillo, Tex., and Town UHF-TV cable systems in Lawton, Okla. Buyer is Small Southern publicly traded program syndicator, headed $3,600,000 Terms by Michael J. Solomon, chairman. It recently announced intention to purchase WKBM- TV Caguas (San Juan) and WLUZ -TV Ponce, Powerful Major Market AM, both Puerto Rico ( "In Brief," Dec. 12, grossing $3,000,000 /year Cash Flow, $1,000,000 1983). KMID -Tv is ABC affiliate on channel Price: 8 x Cash Flow. 2 with 100 kw visual, 10 kw aural and antenna 1,050 feet above average terrain. KGNS -TV Laredo, lbx. Sold by Gulf Coast Midwest AM/FM, Broadcasting Co. to Alfred T. Burke for $3 Second largest Market in State. million ( "In Brief," Sept. 19). Seller is owned by T. Frank Smith Jr., who also owns 5kw Daytime AM/Class A -FM KRIS -Tv Corpus Christi, Tex. Buyer, based $800,000 Cash in Longview, Tex., owns Louisiana soft drink bottling franchises and recently bought KCYU -TV Cheyenne, Wyo.; KSTF(TV) ., Scottsbluff, Neb., and KTSV(TV) Sterling,

Trying again. Faith Center Inc. has ap- IthWRouavi11eissociates pealed to the Court of Appeals in Wash- ington an FCC action denying it renewal for KHOF -FM Los Angeles. The renewal MEDIA BROKERS AND CONSULTANTS had been denied on the grounds that the ATLANTA, GA 30355 ORLANDO, FL 32803 nondenominational church had failed to P.O. Box 11898 P.O. Box 2991 participate in the discovery proceedings (404) 261 -3000 (305) 423 -9426 and that it failed to comply with the administrative law judge's orders (BRoAo- 1- 1- 800 -531 -1500 800 -328 -3500 CASTING, Nov 21, 1983).

Broadcasting Jan 23 1984 98 The National Association of Broadcasters The committee also will monitor actions by has 25 committees charged with examining state public utility commissions to protect a plethora of regulatory, legislative and in- broadcasters from unreasonable local rate dustry-related issues. In this series, BROAD- increases. In addition, a memo from NAB CASTING is examining each of those commit- staff on the subject to NAB board members tees, focusing on their chairmen, members notes that there are other related issues to and goals for the coming year. watch. "Broadcasters must be aware of efforts by the Bell operating companies and AT &T to provide unregulated enhanced ser- TASK FORCE ON PROGRAM TRANSMISMON vices which may compete directly with CHARGES AND SERVICES o The impact of the broadcasting for access to the home video divestiture of AT &Ton the broadcast industry audience. Pacific Telephone Co., for exam- is the main thrust of one of NABS newer com- ple, plans to construct a 112 -channel cable mittees. The task force on program transmis- television system in Palo Alto, Calif., and sur- sion charges and services was established rounding areas. And with increases in local last summer to track telephone -related mat- phone rates, terrestrial microwave frequen- ters at the FCC and in Congress. The com- cies are likely to become more valuable for mittee is chaired by former FCC Commis- use as alternatives to wireline telephone ser- sioner Robert Wells, who is now vice VAIS vice. Thus, broadcasters may face increas- president of Harris Enterprises, Garden City end -to-end television transmission service. ing challenges to their use of spectrum for Kan. NAB charged that the telephone companies STLs, ENGs, intercity relays, etc." For the time being, wells says, the commit- were using the Bell divestiture as an excuse Other committee members in addition to tee, which met twice, will concentrate on tar- to demand rate increases for television and Wells are: Ward Huey Jr., Belo Broadcasting, iff proceedings at the FCC. "Our primary radio transmissions (BROADCASTING). Dallas; Terry Lee, Storer Communications, concern is to ensure that the FCC seperates "We haven't asked for special consider- Miami; William Moll, Harte -Hanks television divestiture related tariffs from the nondivesti- ation, we just want the commssion to take a group, San Antonio, Tex.; Evans Nord KE- ture related tarrits and that rate increases good strong look at this," Mils says. Wells LO(AM) Sioux Falls, S.D.; Clark Pollock, Na- remain reasonable," he explained. NAB in notes that the rates broadcasters pay for tionwide Communications, Columbus, Ohio; comments filed at the FCC last month asked both long distance and local service could Leslie Small, Mid -America Media, Kanka- the commission to investigate the proposed change dramatically. it's up to us to protect kee, Ill., and George Williams, wcED(AM) Du- AT &T tariff that would result in a 43% hike for our rates." bois, Pa.

Colo. ( "Changing Hands," Nov. 7, 1983). is weatherman at WEws(TV) Cleveland. be -sold limited partnership. WROD is on KGNS -TV is NBC and ABC affiliate on chan- Gerber is Cleveland -based investment coun- 1340 khz with 1 kw day and 250 w night. nel 8 with 316 kw visual, 42.2 kw aural and selor. Both have interest in WBGB(AM) Mount antenna 1,021 feet above average terrain. Dora, Fla. Ownership may involve yet -to- KRSL -AM-FM Russell, Kan. Sold by

KECZ -FM Glendale, Ariz., and KJJJ(AM) Phoenix Half interest sold by A. Alfred Taubman to The Wolpin Co. for approximately $2 million. Stations were bought two years ago for $6,250,000 ( "Changing Hands," Oct. 5, 1981). Seller is Bloomfield // // Hills, shopping center developer. He / Mich., / THE OF /TO SALE / ANNOUNCE WE ARE PLEASED / /l/ has no other broadcast interests. Buyer, which already owned other half of stations, KMEN (AM) and KGGI (FM) is owned by Walter Wolpin (85%) and Fre- dric G. Weber (15%). Both are Detroit beer Riverside -San Bernardino, California distributors and real estate investors who to also own WCAR(AM) Livonia, Mich. KEcz is on 92.3 mhz with 100 kw and antenna 880 Commonwealth Broadcasting Company feet above average terrain. Kin is on 910 khz from with 5 kw full time. Lincoln and Sylvia Dellar WBEU(AM )-WOLO -FM Beaufort, S.C. Sold by Beaufort Broadcasting Corp. to Stephen for J. Hannon for $1.2 million. Seller is owned $5,000,000 by George G. Trask, president; his brother, John M. Trask Jr. (38.5% each), and their Our Associate Elliot B. Evers initiated the mother, Flora G. (23 %). None have other transaction and assisted in negotiations broadcast interests. Buyer is Gastonia, /// N.C., orthodontist, who has no other broadcast interests. WBEU is daytimer on 960 khz Chapman Associates with l kw. WQLO -FM is on 98.7 mhz with 36 kw and antenna 225 feet above average ter- 17402 Chatsworth Street, Suite 203 rain. Granada Hills, California 91344 (818) 366 -2554

WROD(AM) Daytona Beach, Fla. D Sold by First Daytona Investment Corp to Barry Gerbe. and Daniel Dobrowlski for $925,000. Seller is equally owned by Keith E. Putbrese, Robert Klein and Frank Ward, who have no other broadcast interests. Put- brese is McLean, Va., communications attorney. Buyer is equally owned by Daniel Dobrowlski and Barry Gerber. Dobrowlski £ifIAL Broadcasting Jan 23 1984 99 Thompson Communications Inc. to Russell Other approved station sales include: azine- and -newsstand" strategy of offering Broadcasting Ltd. for $923,000. Seller is WZTN(AM) Montgomery, Ala.; WERD(AM) many programing services and inviting sub- owned by Fred Thompson, who recently Jacksonville, Fla.; WLPQ(AM) Pittsburg, Ky.; scribers to choose among them, Castell said. sold KYFM(FM) Bartlesville, Okla. ( "Chang- WCOU(AM)- WAYU(FM) Lewiston, Me.; But the quality of the programs, may have ing Hands," April 11). He will be half owner WNLT(AM) Duluth, Minn.; WJQS(AM) Jack- been overlooked. "When it comes to market- of buying general partner. Buyer will be gen- son, Miss., and KCSR(AM) -KQSK(FM) Cha- ing entertainment, the key is programing. eral partnership with additional financing dron, Neb. (see "For the Record," page And when you're talking programing, from limited partnerships. Owners of gener- 108). you're talking shows -not networks," he al partnership will be Thompson (50%), said. "The number of channels may be less William Aufleger and Kenneth E. Garrett relevent than the numbers in kind of pro- (25% each). Aufleger and Garrett are Still- gram options made available to the custom- water, Okla., businessmen who syndicate er... Give a year's worth of Tarim the Otter limited partnerships. KRSL is 250 w day - Castell warns on the cover of your program guide and I'll timer on 990 khz. KRSL-FM is on 95.9 mhz show you churn ... Many of us who banked with 3 kw and antenna 295 feet above aver- cable against heavily on that magazine and newsstand age terrain. analogy have found that the consumer has KFPW(AM)- KXXI(FM) Fort Smith, Ark. Sold DBS complacency not seen us that way. To the consumer a rose by Hernreick Broadcasting Stations Inc. to is a rose, radio is radio, magazines are maga- Border Broadcasting Co. for $900,000, in- Because of the limited channel capacity of zines and TV is TV" cluding $400,000 note. Seller is owned by direct broadcast satellites, many cable oper- Castell said little about how STC would Robert E. Hernreich. He also owns ators don't think satellite broadcasting can distinguish its programing. "We are going to KZNG(AM)- KWBO(FM) Hot Springs, Ark., compete with cable. showcase the programs and events associat- which he is negotiating to sell to buyer; Such cable operators should think again, ed with pay TV" KHBS -TV Fort Smith (formerly KFPw -Tv), according to Ronald Castell, senior vice Refering to other competitive pay media, KTVP -TV Fayetteville and KArT-TV Jones- president of marketing for Satellite Televi- as well as DBS, Castell told the cable opera- boro, all Arkansas. Buyer is equally owned sion Corp. , the Comsat subsidiary that plans tors that "the wolf at your door doesn't nec- by Gordon Brown, president; his brother, to launch a five- channel DBS service late essarily have to devour you. It can be do- Bill Brown; Margie Cole, George Glover this year. Castell, speaking before the South- mesticated, but it may mean a redefinition of and Bill Gravley. Several of buyers worked ern California Cable Association in Los An- the business." Cable operators should see previously at KPOM -TV Fort Smith, Gordon geles last week, suggested that DBS opera- themselves as purveyors of information and Brown as general manager, Bill Brown as tors could overcome their channel entertainment and not restrict themselves to film director, Cole as sales manager, and limitations and compete with their cable a particular medium, he said. "Presented via Glover as account executive. Gravley owns counterparts by simply offering better pro- cable, install and service DBS, and rent vi- local appliance store. KFPw is on 1230 khz graming. "DBS may be the boutique that deocassettes and even recorders for those who want with 1 kw day and 250 w night. Kxxi is on offers what the consumer considers the best customers a different window," he 100.9 mhz with 2.15 kw and antenna 360 without all the rest," Castell said. said. feet above average terrain. The cable industry has adopted "the mag- Castell comments on broadcasting and cable from a rare perspective, having served as a marketing executive with Warner Amex Cable Communications, the ill -fated Pre- Root Communications miere pay television challenge of the movie studios, and Group W Satellite Communica- Daytona Beach, Florida tions. At Warner Amex, Castell was instrumen- has purchased in separate transactions tal in winning some of the big city franchises that have now put the company in financial hot water and caused Warner Amex's Chair- man Drew Lewis to seek reductions in the WVFM services and facilities promised in the origi- Lakeland, Florida nal franchise agreements (BROADCASTING, Jan. 16). "From a Marketing standpoint, franchising was target marketing and squared," he said. "Your advertising and promotion reached a lot of consumers, but generally there were - -AM & FM only a handful of qualified buy WNDB WWLV- ers-a city council, a commission, a may- or." Daytona Beach, Florida Winning a franchise, according to Castell, was a simple application of an old sales max- For a Total of im: "Ask for the order and, when they say, 'Yes,' get the heck out of town." Castell also offered a couple of reasons for $5,600,000. the failure of GWSC's Satellite News Chan- nel in its cable -news war against Ted Turner. First of all, the advertisers didn't cooperate. SERVING AS INITIATOR AND BROKER GWSC's "seasoned" sales people "found that when it came to cable TV, in many in- stances, Madison Avenue's commitment to REGGIE MARTIN cable advertising was, to quote the late Fred Allen, 'about as sincere as a tap dancer's and ASSOCIATES, Inc. smile.' " Turner's counterattack in the form of CNN Headline News also Specializing in FLORIDA and The SOUTHEAST hurt. "This muddied the waters and ... with Ted offer- FLORIDA / REGGIE MARTIN, Key Biscayne (33149), 731 S. Mashta Drive (305) 361 -2181 ing, in essence, both the morning and evening newspapers, there wasn't much of a mar- VIRGINIA / RON JONES, Locust Hill (23092), Box G-61,1804) 758-4214 ket for another entry," he said . O

Broadcasting Jan 23 1984 Journalism wins barring the public and the news media from Pols pool. Television and radio pool cov- attending jury- selection proceedings in the one, loses one erage is available for the Democratic na- Winston -Salem trial, contending that closed tional convention at Moscone Center, proceedings would be necessary to insure in Supreme Court San Francisco (beginning July 16), and the defendants received a fair trial. Republican convention (beginning Aug. Reporters' trespass convictions 20) at the Dallas Convention Center. A are rejected for review; foreign broadcast service will be also court also rules that press available for non -U.S. broadcasters. Af- PBS airs first may attend jury selection filiates should contact their respective networks for information, all others debate of season The Constitution does not protect a reporter should contact: (Democratic convention) who breaks the law in pursuit of a story. Robert Asman, NBC News, 4001 Nebras- Koppel, Donahue lead forum That appeared to be the bottom line of the ka Avenue NW, Washington, D.C. 20016; among eight Democrats Supreme Court's decision last week to let (Republican convention) Mark Kramer, stand the criminal convictions of a group of CBS News, 524 West 57th Street, New The reporters who were convicted of trespassing York, N.Y. 10019, and (foreign coverage, exchange, by most accounts, was informative, while covering a demonstration at an Okla- either convention) Patrick Marz, Cable but what seems most noteworthy about the Democratic presidential candidate homa nuclear generating plant site. News Network, 1 World Trade Center, lob- debate In 1979, the Oklahoma utility invited re- by floor, New York, N.Y., 10019. Applica- televised by the Public Broadcasting Service was porters to the site for a press conference, and tions should be filed before April 15. not so much what was said, as the forum in set aside a certain area for the press. When which it was presented to the public. protestors crossed a utility fence at the site, several reporters went along, even though process for the trial of men charged with Held at Dartmouth College in Hanover, they were warned they would be arrested. violating the civil rights of five members of N.H., on Jan. 15, the three -hour debate was The arrested reporters were subsequently the Community Workers Party who were presented before an audience of 800 (400 of convicted of trespassing and fined $25 killed in a shootout with Ku Klux Klansmen whom were press) and paired veteran ABC apiece. and Nazis in a 1979 antiKlan rally in Greens- anchor Ted Koppel with talk show host Phil At the state level, the reporters- includ- boro. Donahue, as moderators. (Koppel put ques- A District court judge issued a gag order ing Ronald Stahl, from KOCO -TV Oklahoma tions to the candidates during the first 90 City, and Vicki Monks, from KDFW-TV Dal- las -said they had crossed the fenced boundaries only to cover the demonstration. f But an Oklahoma district court judge upheld the convictions. The Oklahoma court of appeals went along. "The First Amendment does not shield newspersons from liability for torts and crimes committed in the course of newsgathering," it said. In their petition for review at the Supreme Court, the reporters charged the utility had conspired with local law enforcement officials to restrict coverage of the demonstration. They contended that reporters had a constitutional right of access to cover such stories. The Supreme Court, without comment, declined to review the lower court's ruling. In other action last week, the court ruled unanimously that the constitutional right of R.C. CRISLER reporters and the public to attend criminal trials extends to jury- selection proceedings. & COMPANY In a case brought to it by the Riverside, Calif., News -Enterprise, the court said unless trial judges can come up with specific Full service financial reasons why jury selection must be closed, counseling the proceedings should be conducted in open to the broadcast industry. court. Opening the process "enhances both the basic fairness of the criminal trial and the EXCELLENCE. INTEGRITY. EXPERIENCE. appearance of fairness so essential to public confidence in the system," the court said. The holding set aside rulings that allowed California courts routinely to conduct secret R.C. CRISLER & COMPANY jury- selection proceedings in capital cases. CINCINNATI, OHIO Meanwhile, last week, four North Caroli- na newspapers asked Chief Justice Warren Burger to overturn a lower court ruling pre- venting news coverage of the jury- selection

Broadcasting Jan 23 1984 101 1 Donahue for trying to move the debate topics along too quickly. At one point, John Glenn and Walter Mondale left their seats, engaging in a shouting match after Glenn accused Mon - dale of saying "the same vague gobbledy- gook" he has been saying throughout the campaign. Mondale responded that Glenn had just given a "six- minute speech -all of it baloney." And the studio audience loved it. According to PBS spokesman Stuart Kan- tor, the debate received an average 3.8 rating and 8.4 share in five major markets regularly monitored by PBS. Chicago had the highest figures with a 5.3/11; New York followed Glenn and Mondale with Koppel in the middle Donahue does his thing with a 4/9; Philadelphia posted a 3.5/7; Los Angeles got a 3/8, while San Francisco minutes, while Donahue directed questions les -based IBB Communications. CBS used turned in a 2.4/7. PBS research director, from the audience while roaming the aisles excerpts in its nightly newscasts, in addition Dale Rhodes, said "the audience actually during the second half.) to a 30- minute special report. Mutual Broad- built" during the telecast, "increasing by The event itself, organized by the House casting offered the entire program live to its over 60% from start to finish." He said sta- Democratic Caucus and co- produced by 900 affiliates. tion ratings were "from two to four times" WGBH noncommercial -TV Boston and New Koppel introduced some ground rules for larger than usual for the Sunday, 3 -6 p.m. Hampshire Public Television for PBS, was the proceedings at the outset: The "very time slot. According to an ABC News - televised nationally less than six weeks be- Democratic title" of "Mister" would be used Washington Post national telephone survey fore the New Hampshire primaries. It cost instead of official titles to address the candi- immediately following the broadcast, an es- about $50,000 to produce, according to co- dates; answers were to be brief, and since timated 25 million adults (about 15%) saw at producer Glenda Manzi of WGBH -TV, with those on the podium would be there for three least some of the program. funding coming from the Corporation for hours, they were advised by Koppel to "go The prevailing opinion seems to be that Public Broadcasting. easy on the water." But, by the end of the the debates made for good television, The entire three hours were broadcast live debate, decorum had diminished into a prompting some to question what formats by PBS. ABC, CBS and NBC aired excerpts quick -paced free- for-all. By the last half, the subsequent debates will take. The League of on their newscasts that evening. For radio, candidates responded to Donahue's height- Woman Voters, the major sponsor of candi- WGBH(FM) distributed the program to Na- ened, if not hectic, pace by throwing their date debates, announced the format for its tional Public Radio stations. ABC Radio hands in the air, waiting to be called on. The first 1984 presidential debate (to be held broadcast excerpts from the NPR feed, while result was a spontaneous style with candid Feb. 23 in Manchester, N.H.) last Wednes- NBC Radio and CBS Radio used a transport- asides being intermixed with sometimes day, with no major changes from previous able satellite uplink supplied by Los Ange- forceful reprimands of one another as well as debates. The format in Manchester "will encourage a free- wheeling discussion among all candidates; there will be no panel of ques- January 17, 1984 tioners," the league said. Instead, ABC cor- 1 respondent Barbara Walters will be the moderator, following a style similar to league - sponsored debates moderated by Howard K. Smith in 1980. While a league spokeswoman said the Koppel- Donahue debate style "was interesting," she said it did not affect how the league debates would be run. Mutual's feed raised some controversy with producers of the program, who said that Now on the while no one had exclusive radio rights, anyone except NPR affiliates that carried more NASDAQ than four- or five -minute excerpts of the production, was in violation of "fair news use" NATIONAL MARKET and "had to help defer production costs." Although fair news use is "more a profes- SYSTEM sional courtesy," questions of copyrights, unauthorized interception of communications or improper use of material may be the Symbol: JSON grounds for a legal case, according to WGBH- TV attorney, Eric Brass. While he said, "there's no such thing as a free lunch," he FINANCIAL SERVICES added that the station was looking into the matter and would try to resolve it without OFFICE PLANNING, DESIGN, AND FURNISHINGS going to court. In response, Mutual said a spokesman at WGBH -TV had told them the debate was RADIO STATIONS AND TV PRODUCTION available for miking, that the "mult box" (multiple outlets for audio) was there; they TALENT AND LITERARY AGENCIES just had to plug into it. NBC, which had agreed with Manzi that it would notify its affiliates that only excerpts could by used, said it told WGBH -TV at the time that it could Josephson International Inc. 40 West 57th Street, New York, NY 10019 not guarantee that all affilitates would hear that. In fact, one NBC Radio affiliate, KING - (AM) Seattle, carried the entire debate on a delayed broadcast at 10 p.m. NYT.

Broadcasting Jan 23 1984 102 .only your best, please.

Send us your best - your program, series of ' programs, or series of announcements aired in 1983 ROY W. HOWARD to promote the public good. Any format or length is acceptable. Competition is open to any single radio or television station, or any commonly owned group of AWARDS radio or television stations in the United States. Here is my best... No networks, please. Station or Group

Prizes totaling $4,500 Address The overall broadcast winner will receive $2,500 and a bronze plaque. The first radio runner -up and first television runner -up will each receive a Materials enclosed 51,000 award. video cassettes for television. " °' audio cassettes for radio. Rules (no.) audio reels for radio. (no.1 Each entry must be accompanied by a separate (Tapes will be returned only if requested) authorization form, as shown. I authorize submission of the accompanying material No entry fee or narrative statement necessary. for the Roy W. Howard Public- Service Awards: You are, however, welcome to include an explanation, endorsement or description. (Signature of officer or manager) Television entries must be submitted on 3/4" Send to: videotape cassettes only. ROY W. HOWARD AWARDS do FRED CORRIGAN Radio entries must be submitted on 1 /4" WEWS audiotape, either 7-1/2 or 3 -3/4 ips. 3001 EUCLID AVENUE CLEVELAND, OH 44115 SCRIPPS-HOWARD 1, 1984. Entries must be postmarked by Feb. 216 -431 -3952 FOUNDATION Tapes will not be returned (Please enclose separate authorization form for each entry) unless requested. L J No@hoU Market Market Closing Closing Capitali- Closing Closing Capitali- Wed Wed Net Percent PIE zation Wed Wed Net Percent PIE zation Jan 18 Jan II Change Change Ratio (000,000) Jan 18 Jan II Change Change Ratio (000,000) BROADCASTING PROGRAMING

N ABC 60 3/4 59 7/8 + 7/8+ 1.46 11 1,782 O Barris Indus 5 1/4 5 1/8 + 1/8+ 2.43 28 30 N Capital Cities 143 5/8 145 1/4 - 1 5/8 - 1.11 17 1,925 N Coca -Cola 51 7/8 53 3/8 - 1 1/2 - 2.81 13 7,062 N CBS 69 1/4 70 - 3/4 - 107 11 2,055 N Disney 54 3/8 50 7/8 + 3 1/2 + 6.87 20 1,880 N Cox 46 47 - 1 - 2.12 18 1,303 N Dow Jones & Co. . . 47 1/2 50 1/2 - 3 - 5.94 26 3,044 A Gross Telecast . . 61 1/4 61 1/2 - 1/4 - .40 14 49 O Four Star 7 7 7 6 O LIN 22 1/4 22 3/4 - 1/2 - 2.19 22 466 N Getty Oil Corp 117 7/8 117 3/8 + 1/2 + .42 21 9,328 N Metromedia 34 3/4 34 3/8 + 3/8 + 1.09 29 972 N Gulf + Western 33 31 3/8 + 1 5/8 + 5.17 10 2,552 N Outlet Co. 45 44 7/8 + 1/8 + .27 37 185 O Robert Halml .... 1 7/16 1 1/2 - 1/8 - 8.33 46 23 O Price Commun.. 7 1/4 8 1/2 - 1 1/4 - 14.70 5 81 O Lorimar 21 1/4 21 1/2 - 1/4 - 1.16 12 108 0 Scripps- Howard 28 1/2 28 1/4 + 1/4 + .88 16 294 N MCA 40 41 3/8 - 1 3/8 - 3.32 13 1,928 N Storer 37 36 1/4 + 3/4 + 2.06 22 607 N MGM/UA Ent. 13 5/8 14 5/8 - 1 - 6.83 10 402 O Sungroup Inc. 6 1/4 6 5/8 - 3/8 - 5.66 3 4 N Orlon 14 7/8 14 1/2 + 3/8+ 2.58 16 138 N Taft 57 1/2 58 5/8 - 1 1/8- 101 14 523 O Reeves Commun. . . 11 3/8 12 1/4 - 7/8 - 7.14 18 141 O United Television 13 7/8 14 - 1/8 - .89 18 162 O Telepictures 15 7/8 14 7/8 + 1 + 6.72 26 103 O Video Corp. 12 7/8 10 5/8 4- 2 1/4 + 21.17 23 21 BROADCASTING WITH OTHER MAJOR INTERESTS N Warner 29 1/2 26 7/8 + 2 5/8+ 9.76 4 1,929 A Adams Russell 23 5/8 22 7/8 + 3/4 + 3.27 21 143 A Wrather 38 3/4 39 7/8 - 1 1/8- 2.82 42 87 A Affiliated Pubs.. . . . 42 3/8 41 1/8 + 1 1/4 + 3.03 16 343 CABLE N American Family . . . 18 3/4 19 5/8 - 7/8 - 4.45 10 307 A Acton Corp. 8 1/4 8 3/8 - 1/8 - 1.49 28 46 O Assoc. Commun 14 3/4 15 - 1/4 - 1.66 0 70 O AEL 30 30 1/2 1/2 1.63 23 61 N A.H. Belo 38 1/2 38 + 1/2 + 1.31 12 439 - - O AM Cable TV 5 1/4 5 1/8 + 1/8+ 2.43 26 19 N John Blair 33 1/2 30 1/2 + 3 + 9.83 14 265 N American Express 32 5/8 32 1/2 + 1/8+ .38 6 6,569 N Chris -Craft 32 3/4 29 1/4 + 3 1/2 + 11.96 39 207 N Anlxter Brothers 24 5/8 23 7/8 + 3/4 + 3.14 34 448 N Cowles 27 1/4 25 3/4 + 1 1/2+ 5.82 26 108 O Bumup & Sims 6 5/8 7 - 3/8 - 5.35 7 59 N Gannett Co. 40 7/8 41 1/8 - 1/4 - .60 11 32,701 O Comcast n 1/4 23 - 3/4 - 3.26 21 182 N General Tire 38 39 3/8 - 1 3/8 - 3.49 14 800 N Gen. Instrument 32 3/4 31 3/8 + 1 3/8+ 4.38 24 1,031 O Gray Commun 60 1/2 60 1/2 13 30 N Heritage Commun 16 7/8 16 5/8 + 1/4 + 1.50 34 125 N Gulf United 31 30 5/8 + 3/8+ 1.22 13 926 T Maclean Hunter X . . 18 1/8 17 1/4 4- 7/8 + 5.07 25 668 N Harte -Hanks 22 1/2 23 3/8 - 7/8 - 3.74 14 493 A Pico Products . 10 3/4 12 1 1/4 - 10.41 35 30 N Insilco Corp 19 3/4 20 - 1/4 - 125 11 335 - O Rogers 10 3/4 10 3/8 + 3/8 + 3.61 10 237 N Jefferson -Pilot .. 38 1/2 37 5/8 + 7/8+ 2.32 8 818 O TCA Cable TV 14 1/4 14 3/4 1/2 3.38 26 95 O Josephson Intl 16 1/8 16 + 1/8+ .78 11 79 - - O Tele-Commun. 21 5/8 22 3/8 1.70 22 931 N Knight- Rldder 26 1/2 25 7/8 + 5/8+ 2.41 15 1,733 - - N Time Inc 59 1/4 60 1/8 7/8 1.45 23 3,479 N Lee Enterprises 25 1/4 25 + 1/4 + 1.00 15 339 - - O Tocom 23/4 2 3/4 2 21 N Liberty 23 1/4 23 + 1/4 + 1.08 13 233 N United Cable TV 27 3/4 27 5/8 + 1/8 + .45 18 306 N McGrew-Hill 43 43 18 2,155 N Viacom 31 3/4 33 1/2 - 1 3/4 - 5.22 19 407 A Media General 56 3/8 58 - 1 5/8 - 2.80 11 392 N Meredith 45 46 3/4 - 1 3/4 - 3.74 13 423 ELECTRONICS/MANUFACTURING O Multimedia 38 1/8 37 1/2 + 5/8 + 1.66 17 635 11 A New York Times . . 26 1/8 25 3/4 + 3/8 + 1.45 6 1,020 N Arvin Industries 25 3/8 26 1/4 - 7/8 - 3.33 191 11 11 11 O Park Commun 21 3/4 22 1/4 - 1/2 - 2.24 18 200 0 C -Cor Electronics . . 1!2 + 1/2 + 4.54 40

A Post Corp . . 60 3/4 58 7/8 + 1 7/8 + 3.18 22 111 O Cable TV Indus 4 1/4 4 1/4 21 13 N Rollins 20 1/4 19 1/4 + 1 + 5.19 25 524 A Cetec 10 7!8 11 - 1/8 - 1.13 21 24

N Schering- Plough.. . 38 1/8 37 7/8 + 1/4 + .66 11 1,925 O Chyron 16 3/4 16 3/4 24 103 T Selkirk 13 3/4 13 3/4 30 112 A Cohu 8 7/8 8 1/8 + 3/4+ 9.23 20 15 O Stauffer Commun 50 50 13 50 N Conrac 17 17 5/8 - 5/8 - 3.54 14 104 19 A Tech Operations . . . 41 7/8 42 1/2 - 5/8 - 1.47 18 39 N Eastman Kodak 74 1/2 74 7/8 - 3/8 - .50 12,334 N Times Mirror 75 1/2 77 1/2 - 2 - 2.58 29 5,185 O Elec Mis & Comm.. . 11 3/4 10 1/2 + 1 1/4+ 11.90 36 34 N Tribune 30 3/4 31 - 1/4 - .80 14 1,260 N General Electric 56 3/4 57 7/8 - 1 1 /8- 1.94 13 25,776 O Turner Bcstg. 26 3/4 26 1/2 + 1/4+ .94 76 545 0 Geotel -Telemet 2 2 29 6

A Washington Post. . 74 1/2 74 + 1/2+ .67 17 1,056 N Harris Corp. 41 7/8 39 1/2 + 2 3/8+ 6.01 24 1,653 N Wometco 42 5/8 43 - 3/8 - .87 26 604 N M/A Corn. Inc. 20 7/8 21 - 1/8 - .59 29 898 O Mlcrodyne 9 1/2 9 1/2 31 44 SERVICE N 3M 80 1/4 82 3/4 - 2 1/2 - 3.02 14 9,419 O BBDO Inc. 38 1/2 37 3/4 + 3/4+ 1.98 13 247 N Motorola 133 1/4 135 3/8 - 2 1/8- 1.56 23 5,232 N 78 1/2 79 1/2- .63 13 1,126 O Compact Video 5 1/2 6 1/8 - 5/8 - 10.20 13 22 N.A. Phillips - N Oak Industries 6 1/8 6 3/8 1/4 - 3.92 2 100 N Comsat 33 7/8 32 3/4 + 1 1/8+ 3.43 11 610 - 12 O Doyle Dane B 19 3/4 19 1/4 + 1/2 + 2.59 16 120 A Orrox Corp. 5 5 3/8 - 3/8 - 6.97 5 N RCA 38 36 + 2 + 5.55 18 3,104 N Foote Cone & B . . . 45 1/2 46 1/2 - 1 - 2.15 12 132 N Rockwell Intl. 33 3/8 33 1/8 + 1/4 + .75 13 5,156 O Grey Advertising 116 115 + 1 + .86 9 69 A RSC Industries 5 7/8 5 1/2 + 3/8+ 6.81 73 20 N Interpublic Group . . 53 5/8 53 1/2 + 1/8+ .23 12 286 15 15 750 358 N JWT Group 38 3/4 38 + 3/4 + 1.97 14 230 N Scl- Atlanta 1/4 2 1/4 6.76 31 272 A Movlelab 8 8 1/4 - 1/4 - 3.03 8 13 N Signal Co.s 31 33 - - 1/4 1.60 28 3.546 O A.C. Nielsen 35 1/4 35 3/4 - 1/2 - 1.39 16 791 N Sony Corp. 15 3/8 15 5/8 - - N Tektronix 74 3/8 74 + 3/8+ .50 29 1,425 O Ogilvy & Mather . . 49 1/2 49 + 1/2 + 1.02 15 222 A Texscan 19 1/8 18 5/8 + 1/2+ 2.68 21 120 0 Sat. Syn Syst 10 9 3/4 + 1/4 + 2.56 21 57 56 1/8 56 3/8 1/4 .44 28 1,202 O Telematlon 6 3/4 6 3/4 7 8 N Varian Assoc. - - N Westinghouse 55 55 1/4 - 1/4 - .45 10 4,816 O TPC Commun 1 1 1/4 - 1/4 - 20.00 1 2 37 3/4 1/4 + 1/2+ 1.34 16 826 A Unite] Video 10 1/2 10 3/4 - 1/4 - 2.32 14 21 N Zenith 37 N Western Union 37 1/4 38 7/8 - 1 5/8 - 4.18 17 896 Standard & Poor's 400 188.80 189.12 - 0.32 - 0.17

Notes: T- Toronto (Canadian dollars), A- American, N -New York and 0 -Over The months are used. "0" in P/E ratio is for deficit. Footnotes: ' Stock split in the form of Counter. Some bid prices supplied by Shearson /American Express, Nkshington. a 25% stock dividend payed Jan. 12, 1984. " Top executives have arranged for Common A stock price unless otherwise noted. P/E ratios based on Standard & leveraged buyout of company Shareholders will receive $8 cash and $7 subordinat- Poor's estimated earnings. If no estimate is available, earnings figures for last 12 ed debenture.

Broadcasting Jan 23 1984 104 THE UNIVERSITY OF CHICAGO ANNOUNCES THE

illiam enton ellowships in roadcast ournalism Sponsored by J The William Benton Foundation The William Benton Fellowship Program at The University of Chicago, now entering its second year, provides a unique opportunity for professionals - television and radio reporters, news directors, producers, writers -to expand their expertise on fundamental issues, free from deadline pressure. Each participant works with a faculty adviser to develop an individualized six - month program consisting of four courses in such fields as economics, law, anthro- pology, and public policy. The Program also includes a seminar on fundamental questions facing broadcast journalists at a time of rapidly advancing and changing technology. William Benton Fellows meet and exchange ideas with national leaders in the broadcast industry during their visits to campus. Fellows also receive an in -depth exposure to the country's most competitive local news market. Stipends are normally equivalent to full -time salary for the six -month period of the Fellowship. The Foundation covers tuition and travel costs. University personnel assist with local arrangements for Fellows and their families. The application deadline is March 1. Fellows will be notified June 1. The 1984 -85 Program begins September 26, 1984.

National Advisory Committee John Chancellor, Paul M. Davis Anthony Tiano Chairman Ted Koppel David Webster Ed Bradley Frank Mankiewicz Judy Woodruff John D. Callaway Walter Roberts Robert Wussler Van Gordon Sauter To receive a brochure and application form, mail this coupon to: Director, William Benton Fellowships, The University of Chicago, 1101 East 57th Street, Chicago, Illinois 60637.

PLEASE PRINT

NAME

TITLE STATION/NETWORK

ADDRESS TELEPHONE n t e"Th e Recorcia

As compiled by BROADCASTING, Jan. 6 103.1 mhz, 3 kw, HAAT: 114 ft. Address: 116 Arkansas St., FM. Action Dec. 30, 1983. Dermot 71638. Principals: Lowell S. Jumper (49 %), Bennie through Jan. 13, and based on filings, au- Rhinelander, Wis.-Wiscom app. returned for 97.5 Ryburn Jr. (25 %), Bennie Ryburn Sr. (23 %) and Regionald mhz, 100 kw, HAAT: 487.36 ft. Action Dec. 21, 1983. thorizations and other FCC actions. Glover (3 %), who own KAK(AM) Dermon, Ark. Jumper Abbreviations: AU- Administrative Law Judge. alt.-al- also has interest in KELC(AM) England, KCCL(AM) Paris, TV's ternate. ann.-announced. ant.- antenna. app. -applica- KAK(AM) Demon, KFFB(FM) Fairfield Bay, KWCK(AM) tion. aur.-aural. aux.- auxiliary. CH -critical hours. Searcy and KDEW -AM -FM Dewitt, all Arkansas. Action Buffalo, N.Y. -Commonwealth Foundation for Public CP -construction permit. D-day. DA-directional anten- Dec. 22, 1983. Broadcasting app. dismissed for ch. 23, ERP: 1,117 kw vis., na. Doc- Docket. ERP -effective radiated power. HAAT - Halley, Ark. -Rebel Broadcasting Co. of Arkansas app. 111.7 kw aur., HAAT: 491.96 ft. Action Dec. 23, 1983. height above average terrain. khz- kilohertz. kw 3 -kilo- dismissed for 103.1 mhz, kw, HAAT: 300 ft. Action Dec. Buffalo, N.Y. -Western New York Public Broadcasting watts. meters. mhz- megahertz. MO&O- memoran- rr- 22, 1983. Association granted ch. 23; ERP: 1,009 kw vis., 100.9 kw dum opinion & order. MEA -major environmental action. Long Beach, Calif. -Long Beach Radio Co. app. re- aur,. HAAT: 913 ft.; ant. height above ground: 934 ft. Ad- MP- modification of permit. N- night. PSA- presunrise turned for 105.5 mhz, 1.6 kw, HAAT: 400 ft. Action Dec. dress: P.O. Box 1263, Buffalo 14240. Principal is noncom- service authority. RCL-remote control location. SH- 21, 1983. mercial corporation which owns WNED -FM -TV and WE- specified hours. SL -studio location. TL-- transmitter loca- BR(AM), all Buffalo. J. Michael Collins is president. tion. trans.- transmitter. TPO- transmitter power output. *Palm Springs, Calif. -Palm Springs Education Radio Action Dec. 22, 1983. U- unlimited hours. vis.- visual. w -watts. - noncom- Media app. returned for 89.3 mhz, 405 w, HAAT: 550 ft. mercial. Action Dec. 21, 1983. Fajardo, P.R. -Eastem Broadcasters app. dismissed for ch. 34; ERP: 97.7 kw vis., 9.7 kw aur., HAATL 799 ft.; ant. 'Jacksonville, Fla. -New Covenant Ministries Inc. height above ground 135 ft. Action Dec. 22. 1983. granted 88.1 mhz, 1 kw, HAAT: 490 ft. Address: 2361 Cor- tex Road, Jacksonville, Fla. 32206. Principal is headed by Fajardo, P.R.- Ttilateral Communications Inc. seeks New stations Wiley Tomlinson, president, and has no other broadcast inch. 34; ERP: 91.4 kw vis., 9.14 kw our., HAAT: 2,807 ft. terests. Action Dec. 28, 1983. ant. height above ground: 185 ft. Address: St. 2A -6, Monte- bello Estates, Truilo Alto, P.R. 00760. Principal: Franklin Redding, Ha-Howell Mountain Broadcasting Co. Delano Lopez (100 %), who also is applicant for new LPTV app. dismissed for 91.9 mhz, 4.8 kw, HART: 1,434 ft. Ac- Applications at San Juan. Action Dec. 22, 1983. tion Dec. 14, 1983. San Antonio, Tex. -Commonwealth Foundation for 'Glendale, Calif.- National Association for Broadcast Quincy, Fla. -Quincy Broadcasting Co. app. returned Public Broadcasting Inc. app. dismissed for ch. 23, ERP; Entertainment and Education seeks 88.3 mhz, 100 kw for 104.9 mhz, 3 kw, HAAT: 275 ft. Action Dec. 7, 1983. HAAT: 654 ft. Address: 570 N. Plymouth. Los Angeles 1,312 kw vis., 131.2 kw aur. HAAT: 115.7 ft. Action Dec. *Winter Fla. 90004. Principal is nonprofit corporation formed for an- Garden, -Florida Public Radio app. re- 23, 1983. nounced purpose of helping and training handicapped and turned for 89.5 mhz, 3 kw, HAAT: 300 ft. Action Dec. 30, 1983. disabled in broadcasting industry. It is headed by Dick Dor- wart. Filed Jan. 13. Honolulu -Island Broadcasters Ltd. app. returned for 98.5 mhz, 100 kw, HAAT: minus 37 ft. Action Dec. 28, Ownership changes Washington. N.C. -J.J.B. Inc. seeks 98.3 mhz, 3 kw, 1983. HAAT: 300 ft. Address: 31 E. Hartnett St., Lillington. N.C. 27546. Principal is owned by Walter L. Johnson Jr., and his Kailua -Kona, Hawaii -Mauna Kea Broadcasting Co. wife. Betty L., and W. Glenn Johnson, and his wife. Sue A. app. returned for ch. 6: ERP: 5.13 kw vis., .513 kw aur., Applications Walter Johnson is broadcast consultant. Glenn Johnson is HAAT: 2,509 ft. ant. height above ground 70 ft. Action Dec. 21. 1983. attorney. Filed Aug. 12, 1983. WEGN -AM -FM (formerly WTH[FM1) Evergreen, Ala. Washington, N.C. -James Eugene Hodges seeks 98.3 *Wellington, Kan. -Wellington Educational Broadcast- (1470 khz, 1 kw -D; FM: 93.5 mhz, HAAT: 527 ft.)- -Seeks mhz, 3 kw, HAAT: 300 ft. Address: 122 Riverside Drive, ing Foundation app. returned for 90.3 mhz, 383 w, HAAT: assignment of license from Stafford Broadcasting Inc. to Washington, N.C. 27889. Principal also owns co-located 113 ft. Action Dec. 27, 1983. Davis Broadcasting Inc. for $152,000, including $40,000 cash. Seller is owned by Wayne Stafford and his wife, Wan- WWGN(AM) (formerly WEEWIAMI) ( "For the Record." Las Vegas-Faith Communications Corp. granted 90.5 da, who have no other broadcast interests. Buyer is owned Sept 19., 1983). Filed Aug. 30, 1983. mhz, 100 kw, HAAT: 1,269 ft. Address: 2201 S. Sixth St., by Franklin Davis and his family. Davis is general manager Las Vegas 89104. Principal is nonprofit religious and educa- and vice president of WBKH(AM) Hattiesburg, Miss. Filed TV tional corporation, headed by Jack French, president. It also Dec. 14, 1983. owns KILA(FM) Henderson, Nev.; KANN(AM) Ogden, Valdosta. Ga. -Coastal Plains Area Arts Inc. seeks ch. Utah, and is applicant for KCIR(AM) Twin Falls, Idaho. WJRD(AM) Thscaloosa, Ala. (1150 khz, 5 kw -D, I kw- 33, 5.6 kw vis., 560 w aur., HAAT: 240 ft., ant. 207 ft. Action Dec. 23, 1983. N) and WDXB(AM) Chattanooga. (1490 khz, I kw -D, 250 above ground. Address: Route 2, Box 483, Hicks Road, Newark, N.J. -Brunson Communications app. returned w -N) -Seeks transfer of control of GMC Broadcasting Inc. Valdosta. Ga. 31601. Principle is headed by Larry Nixon, for 105.9 mhz, 1.58 kw, HAAT: 1,223 ft. Action Dec. 12, from Dr. Charles B. Crow Jr. and daughter, Maureen (46.6% president. and John W. Wood, vice president. Wood is also 1983. before; none after), to William A. Grant Jr. (49% before; applicant for new FM at Valdosta, which he said would be 94% after) for approximately $300,000. Sale also includes terminated upon approval app. for Jersey City, N.J. -Dewey Hughes and Catherine of TV Filed Dec. 28. 10% ownership Hughes app. dismissed for 105.9 mhz. 10 kw, HAAT 393 of WAOC(AM) St. Augustine, Fla. Seller has no Actions feet. Action Dec. 22, 1983. other broadcast interests. Buyer, with family, is currently 49% owner of WDXB and WJRD. He and his family Garden City, N.Y. Concorp app. returned for -Crystal also are majority owners of WAOC and have minority inter- AM's facilities of WLIR(FM). Action Dec. 15, 1983. est in WWWB -AM -FM Jasper WWWF(AM) Fayette and WWWR(AM) Priceville. Ala.- Abercrombie Broadcasting Co. grant- *Lawton, Okla.- Lawton Educational Broadcasting Russellville, all Alabama. They also have minority interest in ed 1310 khz, I kw -D. Address: 1431 Highway 31 North, Foundation app. returned for 91.9 mhz, 378 w, HAAT: 147 Liveline Cable TV in Jasper. Filed Dec. 21, 1983. Hartselle. Ala. 35640. Principal is owned by Alvin L. Aber- ft. Action Jan. 5. crombie, who has no other broadcast interests. Action Dec. Ponca City, Okla. -Doyle W. Brewer dismissed app. for KPEN(FM) Los Altos, Calif.(97.7 mhz, 3 kw, HAAT: 19, 1983. 100.1 mhz, 3 kw, HAAT: 300 ft. Action Dec. 14, 1983. 350 ft.)-Seeks transfer of control of Los Altos Broadcast- ing Inc. from LDS Enterprises (51% before; none after) Olyphant, Pa. -Emke Media Enterprises Inc. granted Cave Junction, Ore. -Illinois Valley Radio granted to Alan Baer (none before; 51% after) for assumption equi- 750 khz. 2.5 kw -D. Address: 124 River St., Drawer 401, 102.7 mhz, 100 kw, HAAT: 1,976 ft. Address: 1400 North of valent share of debts equaling approximately $1.8 million Olyphant, Pa. 18447. Principals: Ruth M. Griffiths (50 %), Sawyer Avenue, Cave Junction 97523. Principal is owned and $60,000. Contract also calls for associated company James J. Emmel (39 %) and Rosemary Emmel (11 %), none by Larry M. ludic (90 %) and Gerald L. Grooms (10 %). of Baer's to loan $540,000 to licensee. Don W. Burden, sta- v of who have other broadcast interests. Action Dec. 22. 1983. They also own KIVR(AM) Cave Junction. Action Dec. 30, tion's general manager, owns other 49 %. 1983. Burden, previous DePere. Wis.- Hercules Broadcasting Co. app. denied owner of Indianapolis-based group owner, Star Stations, 870 10 I for khz, kw -D, kw -N. Action Dec. 27, 1983. Farwell, Tex.-Farwell Broadcasting app. returned for whose station licensees were revoked by commission, had 98.3 mhz, 3 kw, HAAT: 300 ft. Action Dec. 27, 1983. applied to purchase total control of KPEN, but withdrew FM's application after Hebbronville, Tex. -William Jackson Pennington III commission had failed to approve it within one year. Baer was then brought in as new buyer. Seller is Springerville, Ariz. -KRVZ Inc. granted 101.7 mhz, 3 granted 101.7 mhz, 3 kw, HAAT: 300 ft. Address: 912 owned by Frank DeSmidt, who has no other broadcast inter- kw, HAAT: minus 93 ft. Address: P.O. Box 386, Ava., Mo. Beresford Court, Mount Pleasant, S.C. 29464. Principal is ests. Buyer is chairman of Brandeis Corp., Omaha -based 65608. Principal is headed by Joseph E. lindra, president. also applicant for three new FM's (see above). Action Dec. department store company. He has no other broadcast inter- Principals also own KKOZ(AM) Ava. Action Dec. 23, 30. ests. Filed Dec. 28, 1983. 1983. Winters, Tex. -Soho Broadcasting seeks 95.9 mhz, 3 kw, HAAT: 166 ft. Address: P.O. Box 57100, Los Angeles WINF(AM) Manchester, Conn. (1230 khz, I kw -D. 250 Springerville, Ariz -Round Valley Broadcast Associ- 90057 -0100. Principal is owned by Benito Soho (51 %) and w -N) -Seeks trader of control of Broadcast Management ates Inc. app. dismissed for seeks 101.7 mhz, 3 kw, HAAT: her husband, Stanley (49 %). Benito Soho also owns KMAP- Corp. of Conn. Inc. from Broadcast Management Corp., minus 93 ft. Action Dec. 23, 1983. (AM) South St. Paul, Minn. With Stanley Soho, she has debtor -in- possession (100% before; none after), to Daniel I. Demon. Ark. -Southeast Arkansas Radio Inc. granted interest in KBWA(AM) and CP's for two new AM's and one Konover et al. (none before; 100% after) for $295,000 cash.

Broadcasting Jan 23 1984 106 Ky. ( 1370 Seller is Fairfield. Ohio-base group owner which is also WHGI(AM)- WYMX(FM) Augusta, Ga. (1050 khz, 5 WTKY-AM -FM Thompkinsville, khz. 2.5 selling WCNWIAMI Fairfield (sec below). Buyer is owned kw -D; FM: 105.7 mhz, 50 kw, HAAT: 83 fl,) -Seeks assign- kw-D; FM: 92.1 mhz. 3 kw. HAAT: 240 fl,) -Seeks assign- by Simon Konover and family (80 %): his nephew. Daniel ment of license from Briar Creek Broadcasting Corp. to ment of license from Ministers Broadcasting Corp. to J.K. debt. Konover. president (l0% 1. and Jean T. Epstein (10%1. Si- American Republic Communications Corp. of Georgia Inc. Whittimore for release of approximately $400,000 mon Konover is Hanford. Conn. -based real estate develop- for SI.840,000. including $1,090,000 note. Seller is owned Seller is group of nine investors, which bought station from er. Daniel Konover is Stanford. Conn. -based attorney. Ep- by A. Mills Fitzner. who has no other broadcast interests. buyer for $450.000 ( "For the Record,' Aug. 9. 1982). Buyer stein is administrative director at station. Hcr husband. Jay. Buyer is subsidiary of Dallas -based real estate investment is previous licensee of station. He has no other broadcast is station's general manager. Filed Jan. 9. company, American Republic Corp., owned by 16 investors interests. Filed Jan. 11. including, Roben J. Werra. chairman (41 %); Barry T. Con- WWTR -FM Bethany Beach, Del.. and WETT(AM) WWKY(AM) Winchester, Ky. (1380 khz. 1 kw -D)- way. senior vice president (18 %). and Roland D. Freeman. Ocean City, Md. (1590 khz, I kw -D, 500 w -N; FM: 95.9 Seeks transfer of control of W W KY Inc. from Wilda Horton senior vice president (22%). It also owns WGSP(AM) Char- mhz. 3 kw. HAAT: 300 R.) -Seeks assignment of license and family (100% before; none after) to Bayard Harding 6. from Coastal Telecommunications to Resort Broadcasting of lotte. N.C. Filed Jan. Walters (none before: 100% after) for $125,409 plus as- Maryland Inc. for S2.6 million. including S1.3 million cash. WOVR- FM(CP) Versailles. Ind. (103.1 mhz. 890 w. sumption of approximately $91.000 debt. Seller has no other Seller is owned by Stuart D. Frankel, who is president of HAAT: 507 ft.)- -Socks assignment of license from Jean L. broadcast interests. Buyer also owns co-located WFMI(FM) Abell Communications. group owner and publisher f Rulli. Ruh to Owen Valley Broadcasters Inc. for $10. Seller is wife and WKCM(AM) Hawesville. Ky. Filed Jan. 4. inure Sun. Buyer is owned by William E. Tan. who also of buyer's majority owner. Buyer is owned by Henry B. WTGI(FM) Hammond. La. (103.3mhz. 100 kw. HAAT: owns WANC(AM) Aberdeen. N.C. Filed Jan. 12. Ruh, husband of seller (67 %). and Robert M. Petranoff 500 ft. above average terrain) -Seeks assignment of license (30%). Pctranoff is also 10% owner of Indiana Communica- Inc. to Keymarket Communica- WZLE(FM) Hockessin. Del. (88.7 mhz. 10 w. HAAT: from Tangi Broadcasting tions. licensee of W B W B(FM) Bloomington, Ind. Filed Jan. This will be third 70 (t.)-Seeks assignment of license from Sanford School tions of Louisiana Inc. for $1.8 million. 5. for assignment of license filed within past 12 Inc. to Glen Mills School. Buyer is private Concordville, application at commission: previous two were not closed. Seller Pa.. nonprofit school for "court committed" "adjudicated KCDR(AM) Cedar Rapids. Iowa (1450 khz, 1 kw -D, months by Ron Strother, president (65 %). and Donald delinquents." headed by Glenn Sullivan. president. It has no 250 w -N) -Seeks assignment of license from Cedar Rapids is owned broadcast interests. Buyer other broadcast interests. Filed Jan. 9. Broadcasting Co. to Dulaney Broadcasting Inc. for Lobel) (35 %). They have no other $300,000 cash. including three -year noncompete agree- is equally owned by Paul H. Rothfuss and Kerby E. Confer. WAPR(AM) Avon Park, Fla. (1390 khz. I kw -D)- ment. Seller is majority owned by G. Dale Cowie. He also They also own WJDX(AM)- WMSI(FM) Jackson. Miss.; Seeks transfer of control of Florida Outdoor Inc. from Elden owns KASS(AM) -KCCQ(FM) Ames, Iowa, and is half WDIX(AM) -WIGL(FM) Orangeburg. S.C.: and arc 45% R. Lindsey (51% before: none alter) to Charles C. Castle owner of KKJO(AM)-KSFT(FM) St. Joseph. Mo. Seller owners each of WGVUAM) Greenville and WSSL(FM) (49 %. before; 50% after) and William A. Stokes (none be- both South They are 31% owners each bought the station for $760.000 ( "For the Record," Aug. 1 I . Gray Court, Carolina. fore; 50% after) for 5100.000. Seller said station exper- 1980). Buyer is owned by Mike Dulaney, station's general of buyer, subject to FCC approval. of WTBC(AMI- ienced "disastrous fire" last March. Buyers are equal owners manager (66;:%); James W. Young. and Eugene J. Downie WUOA(FM) Thscaloosa, Ala. ( "Changing Hands," Dec. of WOKCIAM)- WLMC(FM) Okeechobee. Fla. Filed Dec. (16.7% each). Young and Downie are equal owners of co- 12, 1983). Confer also owns 50% of KSSN(FM) Little 28. 1983. located KTOFIFM). Filed Jan. 5. Rock. Ark.. and has interest in WGKX(FM) Memphis, re- WQDII AM) Homestead. Fla. (1430 khz, 500 w -U)- cently bought for $3.2 million ("Changing Hands." Feb. 28. KLIB(AM) Liberal. Kan. (1470 khz, 1 kw -D. 500 w- Seeks assignment of license from Radio South Dade Inc. to 1983). Filed Jan. 3. N) -Seeks assignment of license from Communications En- Greater Miami Broadcasting Inc. for 51,265,000. including terprises of Kansas Inc. to Leon E. Roulier for $180.000. WGFP(AM) Webster. Mass. (940 khz. 250 w -D)- noncompete agreement and S1.050,000 note. Seller is including 575,000 plus interest due two years after closing Seeks assignment of license from Lakeview Broadcasting owned by James L. Wiggins. It is also applicant for new FM date. Seller is owned by Charles A. Johnson (40 %), Hugh E. Co. to Okun Broadcasting Corp. for $165.000 including at Homestead, Fla. Buyer is owned by Dr. Ramiro Marrero, Jones and J. Roben Wooten (30% each). Johnson is also note for $25,000 cash. Seller is owned by Edward F. Perry M.D., who is Miami -based internal medicinist. He has no president and 5% owner of LPTV at Ponca City, Okla. Buyer (75 %) and Lloyd F. Simon (25 %). Perry is also 80% owner other broadcast interests. Filed Dec. 19. 1983. also has app. pending to buy co- located KWNR -FM(CP) of WATD(FM) Marshfield, Mass., and 50% owner of applicant for new FM at WVSI -AM -FM Jupiter, Fla. (1000 khz. 1 kw -D; FM: (see following app.). Filed Jan. 5. Hampshire County Broadcasting, 96.7 nth /. 3 kw, HAAT: 300 ft.)-Seeks transfer of control Amherst, Mass. Simon is 50% owner of Walden Communi- KWNR- FMICP) Liberal. Kan. (102.7 mhz. 50 kw, of U.S. Three Broadcasting Corp. from Ronald A. Winblad cations. applicant for new AM at Concord. Mass. Buyer has HAAT: 353 ft.)- -Seeks assignment of license from Don M. to Raymond E. Knape for $225.000 cash. Contract replaces been general manager of WGFP since September. Filed Jan. Kelly to Leon E. Roulier for $45.000 and includes consul- announced agreement to sell station to Palm Beach Broad- 4. tancy agreement ending three years after station has gone on casting ("For the Record." Feb. 14. 1983). Seller is divesting air. Seller is 95% owner and general manager of KUSH(AM) WJFL(AM)- WQMV-FM Vicksburg, Miss. (1490 khz, 1 his interest in station. where he has also been general man- Cushing, Okla. He recently sold KLTR(AM) Blackwell, kw -D; 250 w -N; FM: 98.7 mhz, 56 kw. HAAT: 310 ft. It has ager. He has no other broadcast interests. Buyer owns re- -Seeks assignment of license Okla., for $115.000 ( "For the Record," Dec. 19, 1983). CP for 100 kw, HAAT: 802 ft.) mainder of voting stock and all of nonvoting stock. He will Buyer has application pending to buy co- located KLIB(AM) from Omni Media Corp. to RONKEN Inc. for $200,000. continue to negotiate sale of station to Palm Beach Broad- (see preceding app.). Filed Jan. 5. cancellation of $100,000 note to Southern Mississippi Bot- casting. Filed Jan. 13. tling Co. and assumption of approximately $400,000 in WEOY -AM -FM St. Augustine. Fla. (1240 khz, I kw -D. debts. Seller is owned by Ronald E. Hale, who will own half 250 w -N; FM: 97.7 mhz, 3 kw. HAAT: 160 0.) -Seeks of buyer. Hale recently sold 28% interest in Central Televi- assignment of license from Ponce DeLoron Broadcasting Co. sion Inc., licensee of WHTV(TV) Meridian, to Douglas D. and Marilyn Shull for 5800,000. including Summary of broadcasting WLHT(TV)ICPI Hattiesburg, both Mississippi. and real estate and S700.(100 note. Seller is owned by estate of WYDE(AM) Birmingham. Ala. Buyer is equally owned by John Bernhard Jr. and has no other broadcast interests. Buy- as of October 31, 1983 seller and Southern Mississippi Bottling Co.. Jackson, ers are husband and wife. Douglas Shull is former vice Miss. -based company, principally owned by Kenneth A. president and general manager at WJNO(AM) West Palm Brown. which has soft drink bottling franchise for central On Air CP's Total Beach and WRMF(FM) Palm Beach. both Florida. Marilyn Service Mississippi. Filed Dec. 28, 1983. Shull is registered nurse. WFOY is on 1240 khz with 1 kw Commercial AM 4.726 166 4,892 KFLNAM- FM(CP) Baker, Mont. (960 khz, 5 kw-D; day and 250 w night. WFOY-FM is on 97.7 mhz with 3 kw Commercial FM 3,490 425 3.915 FM: 100.9 mhz, 3 kw, HAAT: 161 f.)- -Seeks assignment of and antenna 160 feet above average terrain. Filed Jan. 9. Corp. to Newell Broad- Educational FM 1,104 181 1.285 license from Empire Broadcasting WMAJITV)ICPI WPAN(TV)ICPI) Panama casting Inc. for $870.000-$100 for FM(CP)-including (formerly Total Radio 9.320 772 10,092 City, Fla. -Sunrise Television Corp., which was buyer. sub- $667,800 note. Seller is 91.3% owned by Gary N. Petersen, FM translators 741 423 1.164 ject to FCC approval, (see "Fur the Record." June 27. 1983), who has no other broadcast interests. Buyer is owned by has requested dismissal of application. Sunrise, majority Russell E. Newell. station's general manager and 6% owner, owned by Roy L. Hess, said that time contract allows for Commercial VHF TV 536 19 555 and wife, Jeraldine. Filed Dec. 23, 1983. FCC approval, six months. has elapsed. Filed Jan. 12. Commercial UHF TV 334 200 534 KESY -FM Omaha (104.5 mhz. 31 kw, HAAT: 235 ft.)- Marshall Capitol WSEBIAM)- WSKP-FM Sebring, Fla. (1340 khz, 1 kw- Educational VHF TV 107 5 112 Seeks assignment of license from Richard for $2.2 mil- D, 250 w -N; FM: 105.5 mhz. 3 kw, HAAT: 150 ft.) -Seeks Educational UHF TV 172 22 194 Corp. to MediaOmaha, a limited partnership assignment of license from Harry J. Morgan to Highlands lion plus $300,000 noncompete. Seller also owns co-located Total TV 1,149 246 1,395 + Broadcasting Ltd. for $400,000- $50,000 cash. $250.000 K000(AM) which buyer is required to purchase for note and $100,000 noncompete agreement. Seller also owns $400,000 if, 15 days after FCC approval of KESY -FM trans- WSKT(AM) Knoxville. WKCE(AM) Harriman and VHF LPN 179 80 259 fer, seller has been unable. using best efforts, to find other W SVC(AM) Dunlap. all Tennessee. Buyer is owned by Rob- UHF LPTV 66 71 137 purchaser for AM. Seller is owned by Sherry Sanders (49 %), %), ert J. Connelly (20 %) and Highlands Broadcasting Corp. Total LPTV 245 151 396 Ernest McRae (11 %) and Media Financial Corp. (40 (80%). Highlands is equally owned by brothers: William B., which is group of 13 investors headed by Dick Ostberg. Ruben A. and John M. Spottswood Jr. They are also trustees president. It recently sold KSTR(AM) Grand Junction, of Spottswood family war, which owns WKWF(AM)- VHF translators 2.831 206 3,037 Colo. Sanders' husband. Mack Sanders. is group owner of WVFK(FM) Key West, Fla.. where Connelly is general UHF translators 1,850 342 2.192 four AM's and two FM's, and was previous owner of manager. All four are principals in applicant for new FM at K000(AM)- KESY(FM), which he sold in 1977 to Centen- -in- St. Johnsbury, Vt. Connelly also has minor interest in ITFS 250 114 364 nial Communications Inc. Centennial recently, as debtor WWNH -AM -FM Rochester, N.H. Filed Jan. 5. possession. sold the station to its current licensee for $3 Low -power auxiliary 824 0 824 million ("For the Record," March 7, 1983). Sherry Sanders WEAT -AM -FM West Palm Beach, Fla. (850 khz, 1 kw- 7.430 205 7.635 TV auxiliaries is also applicant for new FM at Russellville, Ala. McRae is U; FM: 104.5 mhz, 100 kw, HAAT: 520 ft.)- -Seeks transfer UHF translator/boosters 6 0 6 also 40% owner of KSWN(AM) McCook, formerly of control (interest in net operating profits or losses) of 5 KFNF(FM) Oberlin, Kan. Buyer is equal- Gowdy Florida Broadcasting from Milo L. Pike (50% be- Experimental TV 3 8 KBRL(AM). and ly owned by Jayne Ann Woods and John W. Biddinger. fore: none after) to Curt Gowdy Broadcasting Corp. (50% Remote pickup 12.338 53 12.391 Woods is 25% owner of CP for new AM at Cross City, Fla. before; 100% after) for $1.6 million. Seller previously had Aural STL 8 intercity relay 2,836 166 3.002 Her husband, Frank A., who is also 26% owner of CP at right to half share in profits and losses of licensee. Buyer is Cross City, is also director and 5% owner of Knoxville, owned by network sportscaster. Canis E. Gowdy. He also - Includes off -air licenses. Tenn. -based group owner SunGroup, and is 49% owner of owns KOWB(AM) Laramie, Wyo.. and WCCM(AM)- WTBP(AM) Parsons, Tenn., and WTBB(FM) Bonifay, Fla. WCGY(FM) Lawrence, Mass. Filed Jan. 9.

Broadcasting Jan 23 1984 107 Filed Jan. 12. Biddinger is president of Biddinger Capital sold three years ago ( "Changing Hands," Dec. 22, 1980) and KFPW(AM)- KXXI(FM) Fort Smith, Ark. (1230 khz, 1 Corp., Indianapolis -based private venture capital firm. -FM Filed WFMV Blairstown, N.J., which he sold recently for kw -D, 250 w -N; FM: 100.9 mhz, 2.15 kw, HAAT. 360 ft.)- Jan. 12. $560,000 ('Changing Hands, Aug. 8, 1983). Fled Jan. 6. Granted assignment of license from Hemreick Broadcasting WWHB(FM) Hampton Bays, N.Y. (107.1 mhz, 3 kw, WQEQ(FM) Freeland, Pa. (103.1 mhz, 3 kw, HAAT. Stations Inc. to Border Broadcasting Co. for $900,000, in- HAAT: 300 ft.)-Seeks assignment from EFEM Inc. to 680 ft.) -Saks assignment of license from Edward F. Gen - cluding $400,000 note. Seller is owned by Robert E. Hem - South Fork Broadcasting Corp. for $825,000. including etti and Estate of Richard S. Genetti to Guy T. Block for reich. He also owns KZNG(AM)- KWBO(FM) Hot Springs, two-year noncompete agreement. Seller is equally owned by $450,000, including real estate, plus $50,000 noncompete Ark., which he is negotiating to sell to buyer; KHBS -TV Richard H. Brown and Lloyd A. Werner. Brown is vice agreement. Seller and buyer are same as in sale of Fort Smith (formerly KFPW-TV), KTVP -TV Fayetteville president and general manager of Katz Independent Televi- WXPX(AM) West Hazleton, Pa. (see preceding transac- and KAITTV Jonesboro, all Arkansas. Buyer is equally sion, national TV station representative firm. Werner is sen- tion). Filed Jan. 6. owned by Gordon Brown, president; his brother, Bill Brown; ior vice president, sales and marketing, Group W Satellite Margie Cole, George Glover and Bill Gravley. Several of KMSD(AM)-KBEV(FM)ICP) Milbank, S.D. (1510 Communications, wholly -owned subsidiary of Westing- buyers worked previously at KPOM -TV Fort Smith; Gordon khz, 5 kw-D; FM: 104.3 mhz, 98.7 kw, HAAT: 220.5 ft.)- house Broadcasting Inc. Buyer is owned by Edward Simon, Brown as general manager, Bill Brown as film director, Cole Seeks assignment of license from Beverly J. McKee to Mid- president. and his brother, singer and songwriter. Paul Simon as sales manager, and Glover as account executive. Gravley land Atlas Co. for $365,000. Seller was granted CP for FM. (33.3% each); television producer Lome Michaels (18.2 %), owns local appliance store. Filed Nov. 15, 1982. Granted Her husband, Vernon A., owns KMSD. They have no other and his wife Susan Forrestal Michaels (15.1%). Filed Jan. 3. March 7, 1983. broadcast interests. Buyer is owned by Charles J. Tobin Jr., WKLM(AM) Wilmington, N.C. (980 khz. 5 kw-D). It who publishes weekly "shopper" newspaper in Milbank and WROD(AM) Daytona Beach, Fla. (1340 khz, 1 kw -D, has construction permit to increase hours of operation to county atlases. He also owns local office supply store and 250 w- N)- Granted assignment of license from First Day- unlimited. -Seeks assignment of license from WKLM Ra- travel agency. Filed Dec. 15. tona Investment Corp. to Barry Gerber and Daniel Do- dio Inc. to Cape Fear Broadcasting for $200,000 cash. Seller browlski for 3925,000. Seller is equally owned by Keith E. KURV(AM) Edinburgh, Tex. (710 khz, 250 w -U)- is owned by Meredith S. Thorns and son, Matilann S. It has Putbrese, Robert Klein and Frank Ward, who have no other Saks assignment of license from Magic Valley Radio Inc. to divested its three radio properties, including recently sold broadcast interests. Putbrese is McLean, Va., communica- Voice of Valley Agriculture Inc. for SI million including WEAM(AM) Arlington, Va. (Washington) ("Changing tions attorney. Buyers are equal owners. Dobrowlski is noncompete agreement. Seller is owned by W. Lloyd Haw- Hands," Nov. 7, 1983) It also recently sold WCOG(AM) weatherman at WEWS(TV) Cleveland. Gerber is Cleveland - kins and wife, Loyse. Lloyd Hawkins is principal in group Greensboro. N.C., and cable system in Asheville, N.C. ( "In based investment counseler. Both have interest in which recently bought KRIG(AM) Odessa, Tex. ( "Changing Brief," April 18, 1983). Buyer is owned by Victor W. Daw- WBGB(AM) Mount Dora, Fla. Ownership may involve yet - Hands," Jan. 16). Buyer is owned by Charles D. Rankin, son (50%) and his two nieces, Margaret D.H. Dickson and to-be -sold limited partnership. Action Dec. 19, 1983. who is KURV's farm director. Filed Dec. 23. Ann Cameron Highsmith (25% each). It is also licensee of WERD(AM) Jacksonville, Fla. (1400 khz, I kw -D, 250 co-located WAAV(AM) which is in process being KLUJ(TV) Harlingen, Tex. (ch. 44, ERP: 5.4 kw vis., of sold; w- N)-- Granted assignment of license from Radio Station co-located WGNI(FM) and WFNC(AM)-WQSM(FM) 986 w vis.; HAAT: 370 ft.)- -Seeks assignment of license Fay- WERD Inc. to Pres -Jas Inc. for $350,000. Seller, owned by etteville, N.C. Filed Jan. 11. from Faith That Pleases God Church Inc. to Community Ronald Cohn, is former licensee of station, which it sold to Educational Television Inc. for 550,000. Seller is nonprofit, WCNW(AM) Fairfield, Ohio (1560 khz, 5 kw -D, 1 kw- Gilliam Communications four years ago for 3488,000, in- religious corporation headed by Joe Sosa, president. Buyer CH) -Seeks assignment of license from Broadcast Manage- cluding note ( "Changing Hands," April 16, 1979). WERD is nonprofit California corporation. Filed Dec. 22. ment Inc., debtor -in- possession, to Vernon R. Baldwin Inc. Inc. foreclosed on Gilliam in August, and then made win- for $700,000, including noncompete agreement. Seller is KMMK(FM) McKinney, Tex. (95.3 mhz, 3 kw, HAAT: ning bid for station in Oct. 3 public sale. Cohn has no other former group owner, with 46 shareholders, headed and prin- 215 ft.) -Seeks assignment of license from Modern Media broadcast interests. Buyer is owned by Mark A. Picus, for- cipally owned by Joel M. Thrope, president, and Samuel A. of McKinney Inc. to Oaks Broadcasting of Texas Inc. for mer assistant program director at KXXY(FM) Oklahoma Frankel, executive vice president. It recently sold 5400,000 cash. Seller is owned by C.R. Graham, and his City. He is son of Lawrence R. Picus, whom court appointed WNDB(AM) -WWLV(FM) Daytona Beach, Fla., for $2.5 wife, Josephine B., who have no other broadcast interests. receiver Aug. 19, and who sold station at auction to WERD million ("Changing Hands." Sept. 19, 1983). It has also Buyer is group of 21 owners headed by Max W. Wells, Inc. Oct. 3. Action Jan. 5. announced sale chairman, and Ken Fairchild, president. Wells is president of of WINF(AM) Manchester, Conn. for KRSL -AM -FM Russell, Kan. (990 khz, 250 w -D; FM: S295,030 (see below). It also The Oaks Trust Co., Dallas-based investment company, and owns WWEG(AM)- 95.9 mhz, 3 kw, HAAT: 295 ft.)- Granted assignment of WRKR(FM) is chairman of several north Texas banks. Fairchild is former Racine, Wis. Buyer is Hamilton, Ohio-based license from Thompson Communications Inc. to Russell furniture dealer. who general manager of KRLD(AM) Dallas. Buyer recently pur- has no other broadcast interests. Filed Broadcasting Ltd. for $923,000. Seller is owned by Fred Jan. 6. chased KKLR -FM Edmond, Okla., for $500,000 ( "Chang- Thompson, Bartlesville, Okla. -based communications con- ing Hands," Jan. 2). Filed Dec. 28, 1983. WELW(AM) Willoughby, Ohio (1330 khz, 500 w -D)- sultant, who recently sold KYFM(FM) Bartlesville Seeks transfer of control of WELW Radio Inc. from certain KRKO(AM) Everett, Wash. (1380 khz, 5 kw -U)- ( "Changing Hands." April II). He will be half owner of shareholders to Shamrock Broadcasting Corp. Seller is Saks transfer of control of Melvin Squyres and Dexter buying general partner. Buyer will be owned by general group of over 50 stockholders, which has no other broadcast Taylor (48% each before; none after) to Everett Broadcasting partnership with additional financing from limited partner- interests. At least 10 shareholders, holding 53% of voting Co. (none before; 100% after) for $1.1 million, including ship. Owners of general partnership will be Fred Thompson stock, are committed to sell their shares to buyer, who will $770,000. Sellers have no other broadcast interests. Buyer is (50%), William Aufleger and Kenneth E. Garrett (25% pay approximately $105,000 for all shares of company's group of seven investors including Norman F. "Sparky" Taft, each). Aufleger and Garrett are Stillwater, Okla., business- stock. Buyer is owned by Howard E. Sullivan of Waite Hill, general manager and president, and Niles R. Fowler (25% men who syndicate limited partnerships. Action Dec. 19, Ohio. who has no other broadcast interests. Filed Nov. 14, each). Norman Taft is former national sales manager for 1983. O'Day Broadcasting, owner of KXA(AM)- KYYX(FM) Se- 1983. WLPQ(AM) Pittsburg, Ky. (1600 khz, 500 w -D)- attle and KRRL(AM) Honolulu. His father, William R. Taft, KMYZ-AM -FM Pryor, Okla. (1570 khz, I kw -D; FM: Granted transfer of control of Q Radio Group Inc. from Leon owned KRKO for 35 years, during which Norman Taft was 104.5 mhz, 100 kw, HAAT: 320 ft.)- -Seeks assignment of Pruitt and wife, Mary Ellen (3316% jointly; none after), and sales manager for eight years. William Taft sold station in license from Ronald G. Kolker, receiver, to Shamrock Com- estate of J.A. Jones (3316% before; none after) to John and 1976. Neither Fowler, who is Everett-based beer distributor, munications for $1,510,000 half in cash; half as note. Seller Lucretia Begley (33(% before; 100% after). Consideration nor other investors have other broadcast interests. Filed Jan. was recently approved receiver, is repayment of $50,000 loan to Pruitts and $20,000 to Jones as successor to previous 12. Kenneth R. Greenwod, by District Court of Mayes county, estate. Buyer is joint venturer with Pruitts in Pulaski County Okla. ('For the Record," Jan. 2). Licensee of station, Com- KCKO(AM) Spokane, Wash. (1380 khz, 5 kw -D, 2.5 Broadcasters, permitter of WKEQ(AM) Burnside, Ky. Ac- munications Marketing Consultants, filed for bankruptcy kw -N) --Seeks transfer of control of Great American Radio tion Dec. 29, 1983. under chapter I1 last March. Buyer is owned by James J. Corp. from Brent T Larson (51% before; none after) to WCOU(AM)-WAYU(FM) Lewiston, Me. (1240 khz, 1 Haggerty and his wife, L. (25 her brothers Marketing Systems International (49% before; 100% after) Cecelia %jointly); kw -D, 250 w -N; 93.9 tnhz, 13 kw, HAAT. 250 ft.)-- Granted William V. .1. for $70,000. Seller is 93% owner of KBUH -AM -FM R., George and Edward Lynett (25% each). It assignment from Androscoggin Broadcasting Corp. to Philip also owns WDIZ(FM) Brigham City, Utah; 89% owner of KSVC(AM)- Orlando, Fla.; WQFM(FM) Milwau- M. Lowe for 5450,000. Seller is subsidiary of Allied Capital kee, Wis.; WTTR -AM KKWZ(FM) Richfield, Utah, and 51% owner of KSIT(FM) -FM Westminster, Md., and WEIL- Corp., which bought station's assets at foreclosure auction Rock Springs, Utah. Buyer is Reno-based marketing com- (AM)-WEZX(FM) Scranton, Pa. It also owns Scranton from Welboco Inc. for $350,000 ("Changing Hands," Oct. Timsa daily newspaper printing pany equally owned by Roger D. Larson, president, and A. and commercial company. 17). Buyer also owns WCNL -AM -FM Newport, N.H., and Hollis Norton, vice president. It also owns KGU(AM) Filed Dec. 16, 1983. WHIM(AM) East Providence, R.I. Action Dec. Honolulu. Filed Jan. 6. 19, 1983. WMGW(AM)- WZPR(FM) Meadville, Pa. (1490khz, 1 WNLT(AM) Duluth, Minn. (1390 khz, 500 w)- Grant- kw -D, 250 w -N; FM: 1(10.3 mhz, 10 kw, HAAT. 530 ft.) -- ed assignment of license from Timothy Banish, receiver, to Saks assignment of license from Regional Broadcasters Actions Liberty Wireless Corp. for $75,000. Seller is receiver for Group to Great Circle Broadcasting Co. for $900,000 in- previous licensee, Northern Light Broadcasting Co. Inc., cluding cash and agree- 5700,000 $100,000 noncompete WZTN(AM) Montgomery, Ala. (1000 khz, 5 k-D, DA- equally owned by Charles W. Borchard and Douglas J. Li- ment. Seller is owned by Alastair B. Martin; his wife, Edith of D)-Granted transfer control of Amendment One Inc. vernais. Buyer is owned by Poter H. May (95 %) and Mark S. P., and their family. also Poreer They own WPIC(AM)- from Thomas M. (100% before; none after) to Alvin Steinmetz (5%). May is newscaster and air personality at Pa., and Jr. WYFM(FM) Sharon, WKOP(AM) Binghamton, W. Dixon (none before; 100% after). Consideration: KSTP -FM Minneapolis -St. Paul and is also applicant for N.Y They are majority WAAL(FM) Binghamton, cash owners of 560,000 plus assumption of majority of 5285,000 in new FM (95.7) mhz at Duluth, Minn. Steinmetz is sales N.Y., and WXQT(AM) is -WGRD(FM) Grand Rapids, Mich., notes. Buyer former announcer at WXVI(AM) and has no manager at WCCO -FM Minneapolis -St. Paul. Action Jan. and recently sold WAMT(AM)- WAJX(FM) Titusville, Fla., other broadcast interests. Action Dec. 19, 1983. 5. for $700,000 ( "Changing Hands," Sept. 12, 1983). Buyer is KECZ -FM Glendale, Ariz., and KJJJ(AM) Phoenix owned by Beth J. Gunton (70 %) and her son, Gary E. (910 khz, 5 kw -U; FM: 92.3 mhz, 100 kw, HAAT: 880 ft.)- WJQS(AM) Jackson, Miss. (1400 khz, 1 kw -D, 250 w- (30 %). They own Berwyn, Pa. -based building products dis- Granted transfer of control from A. Alfred Taubman (50% N)- Granted assignment of license from Town & Country tributor and have no other broadcast interests. Filed Jan. 12. before; none after) to The Wolpin Co. (50% before; 100% Broadcasting Co. Inc. to John Pembroke for $250,000. Sell- WXPX(AM) West Hazleton, Pa. (1300 khz, 500 w -D)- after) for approximately S2 million. Stations were bought er is owned by Ann C. Zimmerman (68.4 %) and G. Lee Hodges (31.6 %). Neither have Seeks assignment of license from Radio Action Co. to Guy two years ago for $6,250,000 ( "Changing Hands," Oct. 5, other broadcast interests. T. Block for 5320,000, including $100,000 cash, plus 1981). Seller is Bloomfield Hills, Mich., shopping center Buyer is general manager and half owner of KJOP(AM) 520,000 noncompete. WXPX has app. to increase hours of developer. He has no other broadcast interests. Buyer, which Lemoore, Calif. Action Dec. 19, 1983. operation to U pending, which, unsuccessful. will reduce already owns other owned if half of stations, is by Walter KCSR(AM)- KQSK(FM) Chadron, Neb. (610 khz, 1 price $25,000. Seller is equally owned by Edward E. Genetti Wolpin (85 %) and Fredric G. Weber (15 %). Both are Detroit kw -D; FM: 97.5 mhz, 100 kw; HAAT: 844 ft.)- Granted and the estate of his brother, Richard S. Genetti. Buyer is beer distributors and real estate investors who also own transfer of control of Big Sky Co. from Deloris M. Kath former owner of WCRV -AM Washington, N.J., which he WCAR(AM) Livonia, Mich. Action Dec. 27, 1983. (50% before; none after) to Alan G. Kath (none before; 50%

Broadcasting Jan 23 1984 108 after). Considerations: S250,000. Principals: Seller is repre- change HAAT to 1,000 ft. and change TL. Ann. Jan. 10. Comments due March 12; reply comments, March 27. Ad- sentative estate her husband, Kermit G. Kath, de- dress of consultant: Edward M. Johnson & Associates Inc., of of KWWL (ch. 7) Waterloo, lowa-Seeks CP to modify ceased. As his representative, she also owns KATH -FM One Regency Square, Suite 450, Knoxville, Tenn. 37915. emergency ant. sys. Ann. Jan. 10. Douglas, Wyo.; KGOS(AM)- KERM(FM) Torrington. (MM 84 -8). Adopted Jan. 6. Wyo., and had interest in KVSH(AM) Valentine. Neb., and Klamath Falls, Ore. -Wynne Broadcasting Co, pro- KASL(AM) Newcastle, Wyo. Buyer is son of Deloris and AM actions posed substituting FM class C ch. 295 for ch. 296A at Kermit Kath, who has interest in KASL(AM) Newcastle, Klamath Falls. Ore, and modifying license of KKRB(FM) to KMJC (910 khz) El Cajon, Calif.-Granted app. for Wyo. Action Dec. 19. specify operation on ch. 295. Comments due March 12; mod. of CP (790122AS) to augment day and night radiation reply comments, March 27. Address: Wynne Broadcasting WBEU(AM)- WQLO -FM Beaufort, S.C. (960 khz, 1 pattern. Action Dec. 28. kw -D: FM: 98.7 mhz, 36 kw. HAAT: 225 ft.)- Granted Co. Inc., Robert J. Wynne, vice president, Post Office Box assignment of license from Beaufort Broadcasting Corp. to WACK (1420 khz) Newark, N.Y. -Granted app. for 1450, Klamath Falls, Ore. 97601. (MM 84 -6). Adopted Jan. Stephen .1. Hannon for $1.2 million, including $330.000 mod. of CP (BP- 801230AE) to make changes in ant. sys. 6. Action Dec. 30. noncompete agreement (BRonixxsrme. Sept. 12). Seller is Cookeville, Tenn.-Gallaher and Huffines requested owned by George G. Trask, president; his brother, John M. substitution of class C FM ch. 234 for ch. 232A and modifi- Trask Jr. (38.5% each). and their mother. Flora G. (23 %). FM actions cation of license of WGSQ to specify operation on class C None have other broadcast interests. Buyer is Gastonia. channel. Comments due March 12; reply comments, March N.C.. orthodontist, who has no other broadcast interests. New (93.3 mhz) Danbury, Conn.-Granted app. for 27. Address of counsel: Michael H. Bader, 200 M St., N.W., Action Jan. 4. CP to change freq. to 93.3 mhz and ERP to 0.0181 kw. suite 600 Washington 20036. (MM 84 -14). Adopted Jan. 6. KGNS -TV Laredo. Tex. (NBC, ABC, ch. 8; 316 kw Action Dec. 30. vis., 42.2 kw aur.; HAAT: 1.021 ft.)- Granted assignment WINZ -FM (94.9 mhz) Miami-Dismissed CP to make Actions of license from Gulf Coast Broadcasting Co. to Alfred T. changes in ant. sys.: change trans. type, ant. and TL; and Sacramento, Calif.- Commission upheld staff action Burke for $3 million. including $325,000 noncompete increase HAAT to 616 ft. Requested waiver of sections sustituting UHF TV ch. 29 for ch. 15 at Sacramento. (BC agreement (BROADCASTING, Sept. 26. 1983). Seller is owned 73.207, 73.3518, 73.3520 and 73.1675. Action Dec. 21. 80-755). adopted Nov. 23, 1983. by T. Frank Smith Jr., who also owns KRIS -TV Corpus MO &O WPIO (89.3 mhz) Titusville, Fla. -Granted app. to Christi, Tex. Buyer, based in Longview, Tex., owns Louisi- Bloomington, Ind.-Granted ch. 42 +; its third com- change freq. to 88.9 mhz. Action Dec. 30. ana soft drink bottling franchises and recently bought mercial television assignment. Petitioner: William V. John- KCYU -TV Cheyenne, Wyo.; KSTF(TV) Schottsbluff, WRNO -FM (99.5 mhz) New Orleans-Granted app. for son. (MM 83-364). Report and order adopted Jan. 13. Ncb., and KTSV(TV) Sterling. Colo. Action Dec. 15. 1983. CP to make changes in ant. sys.; decrease ERP to 27.5 kw; Paducah, Ky -Granted ch. 49; its third commercial increase HAAT to 1,004 ft., and change TL. Action Dec. 30. KMID -TV Midland, Tex. (ch. 2. 100 kw vis.. 10 kw television assignment. Petitioner: William T. Conner. (MM aur., HAAT: 1.050 ft.) -Granted assignment of license from KPRB -FM (102.9 mhz) Redmond, Ore.-Granted app. 83 -362). Report and order adopted Jan. 6. Midessa Television Trust to Telepictures Corp. for $15 mil- for mod. of CP (BPH- 820709AG) to change HAAT to 392.5 Fort Scott, Kan., and Poplar Bluff, Mo. -Fort Scott lion. Seller is based in Odessa, Tex. and has interests in ft. Action Dec. 30. granted ch. 26 its fest television assignment. Carrier KSWO(AM) -TV Lawton, and KRHD -AM -FM Duncan, -; WBRQ (97.7 mhz) Cidra, P.R.-Granted app. for CP to frequency of ch. 26 at Poplar Bluff changed to 26 +. Peti- both Oklahoma; KGLN(AM) Glenwood Springs. Colo.; change ERP to 2.7 kw and HAAT to 891 ft. Action Dec. 30. tioner: K of K Communications Inc. (MM 83-490). Report KFDA -TV Amarillo, Tex., and a Lawton. Okla., cable sys- and order adpted Jan. 6. tem. Buyer is publicly traded syndicator. It recently an- WAVA (105. I mhz) Arlington, Va.- Dismissed app. for nounced intention to purchase. subject to FCC approval. CP to make changes in ant. sys.; decrease ERP to 46 kw; Lawton, Okla.- Granted FM ch. 232A to Lawton with WKBM -TV Caguas (San Juan) and WLUZ-TV Ponce, both increase HAAT to 541 ft.; change type ant. and trans., and site restriction; Lawton's fourth FM assignment. Petitioner: Puerto Rico. for S8.6 million ("In Brief," Dec. 12, 1983). utilize present ant. and trans. as aux. to be operated on 50 kw James L. Gardner. (MM 83 -712). Repon and order adopted Action Jan. 4. ERP and 500 ft. HAAT. Action Dec. 23. Dec. 14, 1983. Tulsa, Okla. -Granted UHF ch. 53; its ninth television assignment. Petitioner: Harty C. Powell. (MM 83 -241). Re- Facilities changes Allocations port and Order adopted Jan. 6. Lebanon, Tenn. -Granted ch. 66- with site restriction; Lebanon's first television service. Petitioner: Peggy Ann Rothchild. (MM 83-414). Report and order adopted Jan. 6. AM applications Applications El Paso- Granted UHF ch. 65; its eighth television assignment. Petitioner: Peggy Ann Rothchild. (MM 83 -382). Beach, Fla. N. Heisler proposed FM ch. rendered Mexico -Betty Report and order adopted Jan. 6. 257A to Mexico Beach; its that FM service. Comments due KRVV (1360 khz) Vail. Colo. -Seeks CP to change March 12; reply comments, March 27. Address: Star Route - Lubbock, Tex.-Granted UHF ch. 16 +; its fifth com- freq. to 610 khz. Ann. Jan. 10. Box 114, St. George Island. East Point, Fla. 32328. (MM mercial television service. Petitioner: Kyle R. Wesley. (MM 84 -7). Adopted Jan. 6. 83 -363). Report and order adpted Jan. 6. KHND (1540 khz) Harvey. N.D. -Seeks CP to change freq. to 1470 khz and power to I kw. Ann. Jan. 10. Burley, Idaho- Mini -Cassia Broadcasting proposed Roanoke, Va. -Granted UHF ch. 60; its sixth television substitution of class C FM ch. 260 for ch. 252A at Burley. assignment. Petitioner: David Allen Crabtree. (MM 83- KYJC (1380 khz) Medford, Ore. -Seeks CP to increase Idaho, and modification of license for KMVC(FM) Burley, 404). Report and order adopted Jan. 6. power to S kw -D. Ann. Jan. 10. to specify operation on ch. 260. Petitioner is also licensee of Seattle-- Granted UHF ch. 45; its seventh television ser- KRPX (1080 khz) Price, Utah-Seeks CP to increase KBAR(AM) Burley. Comments due March 12; reply com- vice. Petitioner: William V. Johnson. (MM 83 -409). Repon power to 10 kw /5 kw Ann. Jan. 10. (CH). ments, March 27. Address of counsel: M. Scott Johnson, and order adopted Jan. 6. WKGM (940 khz) Smithfield. Va. -Seeks CP to change 1875 Eye Street, N.W., Suite 1050, Washington. D.C. hours of operation to unlimited by adding 5 kw -N and in- 20006 -5472. (MM 84 -I1). Adopted Jan. 6. stalling DA -2. Ann. Jan. 10. Presque Isle, Me. -Allen Weiner proposed assignment of UHF ch. 62 to Presque Isle; its third television facility. Accepted Site restriction and Canadian concurrence required. Com- ments due March 12; reply comments, March 27. Address of In contest WCXN (1170 khz) Claremont. N.C. -Seeks MP (BP- consultant: Edward M. Johnson & Associates Inc., One 821028AH) to make changes in ant. sys. and change TL. Regency Square. Suite 450, Knoxville, Tenn. 37915. (MM Ann. Jan. 10. 84 -IO). Adopted Jan. 6. St. Johns, Ariz. -AU, James Tierney, granted joint re- 76scola, Mich.-Robert A. Sherman proposed assign- quests for approval of agreements. granted Bold Production FM 1590 khz and Plateau applications ment of FM ch. 269A to Tuscola; its first local assignment. Inc.'s app. for new AM station on Site restriction and Canadian concurrence required. Com- Communications Inc.'s app. for new FM station on ch. 239C rendered FM and Plateau's AM app.'s, ments due March 12; reply comments, March 27. Address: at St. Johns; dismissed Bold's 82- 661 issued 1039 Division, Pon Huron, Mich. 48060. (MM 84-13). and terminated proceeding. (BC -62). Order *New (89.3 mhz) Haines City. Fla. -Seeks CP to Adopted Jan. 6. Jan. 5. change freq. to 88.9 mhz. Ann. Jan. 10. Bozeman, Mont. -Charles Joseph Thompson proposed Farmington, Ark.; Blue Springs, Mo., and Memphis - KDXL(91.7 mhz) St. Louis Park, Minn. -Seeks CP to assignment of class C FM ch. 260 to Bozeman; its third Commissioners granted petition by Eastern Jackson County change freq. to 106.7 mhz. Ann. Jan. 10. broadcast service. Comments due March 12; reply com- Broadcasting Corp. for leave to amend its app. for new AM March 27. Address consultant: Edward M. John- station at Blue Springs; designated Eastern's antenna as criti- Accepted ments, of son & Associates Inc., One Regency Square, Suite 450, cal array; severed Eastern's app. from proceeding involving -9). it and those of Minority Broadcasting Co. of the Midwest for KNDE (99.1 mhz) Thatcher, Ariz. -Seeks mod. of CP Knoxville, Tenn. 37915. (MM 84 Adopted Jan. 6. new AM station at Memphis and Bowman and Caselman (BPH- 820915AH) to change ERP to 75 kw; change HAAT Family Radio proposed assign- Hobbs, N.M. -Smith Enterprises for new AM station at Farmington, and condi- to 172 ft., and make changes in ant. sys. Ann. Jan. 10. its FM ment of FM ch. 275 to Hobbs; third commercial tional granted Eastern's app. (BC 82 -599 -600, 82 -603). service. Mexican concurrence is required. Comments due Commissioners Fowler, Quello, Dawson and Rivera. March 12; reply comments. March 27. Address of consul- TV applications MO &O adopted Jan. 3. tant: Edward M. Johnson & Associates Inc., One Regency Pasadena, Calif. John Conlin, in supplemental rendered Square. Suite 450, Knoxville, Tenn. 37915. (MM 84 -12). -AU, Adopted Jan. 6. decision, granted app. of A.W.A.R.E. Communicators Inc. for CP for new FM on ch. 294 at Pasadena, and denied KWOK (1530 khz) Wagoner. Okla. -Seeks CP to in- Fort Totten, N.D. Devils Lake Sioux Tribe pro- -The competing app. of San Marco Broadcasting Co. for same crease power to 1 kw and change TL. Ann. Jan. 10. posed assignment FM ch. 244A to Fort Totten. (RM 4734). facility. In initial decision of Jan. 29, 1982, A. W.A.R.E.'s Filed Dec. 23, 1983. Accepted app. was denied, San Marco's app. was granted and renewal Bend, Ore.-Charles Joseph Thompson proposed as- of KROQ-FM Pasadena was denied. On May 19, 1982, KSCH -TV (ch. 58) Stockton, Calif. -Seeks MP to signment of FM ch. 252A to Bend; its fifth FM assignment. Review Board ordered record reopened to consider newly

Broadcasting Jan 23 1984 109 discovered evidence. (BC 79 -67). Supplemental initial deci- decision affirming AU's selection of Bluebonnet Broadcast- New FM's sion issued Dec. 28, 1983. ing Co. as best applicant for new TV at Galveston, and 'WFRC Family Stations Inc.. Columbus, Ga. denying those of The Old Time Religion Hour Inc. and San Bernardino, Calif.- Review Board granted app. of Alden. (BC 80- 445 -7). MO &O adopted Jan. 10. KHUI Ke -Nui Corp., Kahului. Hawaii Angeles Broadcasting Network to be interim operator for TV 'WVBA Black American Communications Inc.. facilities formerly licensed to KHOF -TV San Bernardino. As in all cases involving interim operators, grant was condi- Et cetera Frankfort, Ky. tioned upon Angeles's distributing any net profits to quali- WFAL Schooner Broadcasting Inc.. Falmouth, Commission announced that Dr. John F. Clark, director fied California noncommercial educational broadcast inter- Mass. ests or charities in which it has no direct or indirect interest. of space applications & technology, RCA Corp., will serve Ch. 30 became available when commission denied app. of as vice-chairman of federal advisory committee on technical New TV's Faith Inc. for renewal 83 standards for DBS service. Center of its license. (MM -1001- 'WRES Glorious Church of God in Christ Inc., Co- 8). Decision of Jan. 3. has received Canadian AM broadcast sta- Commission coa. Fla. tion identification, dated Nov. 8, 1983. Orlando, Fla.-ALT, Walter C. Miller, granted Metro 'KUSM Montana State University, Bozeman. Mont. Broadcasting Inc. CP for new commercial TV on ch. 65 at WVSN Bocanegra/Girald Broadcasting Group, Hu- Orlando, while denying competing app.'s of Rainbow Emergency Broadcast Subcommittee of National Indus- Broadcasting Co. and Winter Park Communications. (FCC try Advisory Committee (NIAC) will be held Tbesday, Jan. macao, PR. 83D -69). Initial decision issued Dec. 14. 31. at National Association of Broadcasters, 1771 N. St., Existing AM's N.W. Washington. Lexington, Ky.- Review Board granted petitions for KEZY KNWZ Anaheim, Calif. leave to amend filed by FBS Inc. and Way of the Cross Outreach Inc., app.'s for new TV at Lexington; denied peti- Pole attachments- Pursuant to Section 1.1414(b) of WJZX WKKO Cocoa, Fla. tion by Way of the Cross to reopen record and to enlarge commission's rules on cable television pole attachments, the KTWN KTCR Minneapolis following jurisdictions have certified that they regulate issues against FBS. Board previously granted, Oct. 6, FBC's WJDS WBOL Bolivar, Tenn. app. for new TV. (BC 82 -106, 82 -108). adopted rates, terms and conditions for pole attachments, and have MO&O KFMX KBBL Lubbock. Tex. Dec. 28. authority to consider and do consider interests of subscribers of cable television services as well as interests of consumers KBSN KSEM Moses Lake, Wash. Garden City, N.Y.-Review Board dismissed petition by of utility services: Alaska, Calif., Conn., D.C., Hawaii, Nassau Broadcasting Inc. seeking ruling requiring Existing FM's Phoenix Idaho, III., Ky., La., Md., Mass., Mich., Nev., N.J., N.M., Media Corp. either to cease operation under of WLIR(FM) N.Y., Ohio, Ore., Pa., P.R., Tenn., Utah, Vt., and Wash. WFFX WUOA Tuscaloosa, Ala. special temporary authority or continue such operation on Certification by state pre-empts FCC accepting pole attach- KLZZ KPRI San Diego condition it dismiss its app. for interim authority to operate ment complaints under subpart J of part I of rules. the station. (MM 83- 1010 -13). Order adopted Dec. 15. WXLO WFMP Fitchburg. Mass. KHKC-FM KEOR -FM Atoka, Salem, Ore. -AU, Joseph Chachkin, granted joint re- Okla. quest for removal of conflict; granted Salem Television Inc.'s WDXC WWLH Pound, W. motion and dismissed its app.; granted motion by Willia- KDRM KSEM -FM Moses Lake. Nash. mette for summary decision and resolved air hazard issue in its favor, conditionally granted WiUiamette's app. for new Call letters Grants TV station at Salem, and terminated proceeding. (MM 83- Call Assigned to 546-47). MO &O adopted Jan. 3. New AM's Brownfield, Tex. -Commission denied Brownfield Ra- Applications dio Inc. review of Review Board decision granting Brown- can Sought by KKAR Mount Wilson FM Broadcasters Inc.. He- field Broadcasting Corp.'s app. for new FM at Brownfield, speria. Calif. Tex. Commission also denied Brownfield Radio's request to New AM WGFN Premier Broadcasting Corp.. South Glens reopen record. (BC 81- 164-65). Action by order, Jan. 12. WUNE Worcester County Christian Communications Falls. N.Y Galveston, Tex. -Review Board denied Alden Commu- nications of Texas Inc., reconsideration of Review Board Inc.. Leicester. Mass. New FM'S

KEXC Eastern Arizona Broadcasting Co.. Eagar, Ariz. KOKU Guam Radio Services Inc.. Agana. Guam 'WEIRS Family Stations Inc., Middle Island, N.Y. AERONAUTICAL CONSULTANTS Tore, tOCalron Reign, Srud.eS KWYL-FM BBRV Inc.. Wlliston, N.D. SILL Neeoialons KLZK Charles M. Mlle. Farwell, Tex. JOHN CHEVALIER. JR. AVIATION SYSTEMS New TV's ASSOCIATES. INC. KEAE Araphoe Silent Majority Pueblo. Colo. Services Pacific 1650 So Coss) Here WIUD Public Interest Corp.. Lakeland, Fla. Redondo Beach CA 90277 (2/3) 316.5281 KEII Powell Broadcasting Co.. Dubuque. Iowa 9VGVK Grand Valley State College, Kalamazoo. Mich. WWCW W.C. White. Christiansted. VI. FCC DATA BASE SOUTHERN KMTB Mt. Baker Broadcasting Co.. Anacortes, BROADCAST SERVICES Wash. datawonld COMPLETE TURNKEY SYSTEMS AM FM TV LPTV MDS STUDIOS, TRANSMITTERS. Existing AMI Tower Location /Height TOWERS ANTENNAS Allocation Studies Full Rigging 6 Erection Services WMML WUNI Mobile. Ala. 1302 18th St.. N.W. Suite 502 Custom Electronics Design E Installation KLAZ KOKY Little Rock, Ark. Washington, D.C. 20036 PO Boa 740. Alabaster. AI 35007 (202) 296-4790 800. 368-5754 (205) 6633709 KKAP KKBZ Santa Paula, Calif. WBGR WAVE Baltimore WCCS WADA Shelby. N.C. 301-731-5677 ca.o., WALS WPVL Painesville, Ohio e ...... 'MC 0.1) WLKE WGZS VAupun, Ws. or,.s. a ...uu...a. Existing FM's

CALL LETTERS KLAZ-FM KLAZ Little Flock. Ark. systems Ltd. CALL LETTER SYSTEMS KXXS KEEO Paris, Ark. 75,5 Ans..un e.0 s,nl .., PO Boa 12403 . sorer Jackson. MS 39211 KEZY-FM KEZYAnaheim, Calif. ran..n.. r.na 18011 9513222 KSLY-FM KUNA San Luis Obispo. Calif. WZXM-FM WEGS Gaylord. Mich. WKLO WJBL -FM Holland. Mich. BROADCAST DATA SERVICES contact WNSR WOEA Rogers City, Mich. Computerized Broadcast Service Including BROADCASTING MAGAZINE KBIT KOOK -FM Billings. Mont. 1735 Malin St. N.W. WIGL-FM WIGL Orangeburg. S.C. Data Base /Allocation Studies Terrain Profiles Washington, D. C. 20036 WJSO-FM WIDD -FM Elizabethton, Tenn. PC. for avallabllitin KEYP-FM KFML Whitehouse, Tex. A Da. of Moffet , Larson @ Johnson, (703) 841 -0282 Phone: (202) 631 -1022 WGGO WLKE -FM Waupun, Ws. KCWC-FM KCWC Riverton. YVyo.

--The call sign KTCE assigned to the FM station Lilly Ama- I dor located at Anson. Tex., has been rescinded.

Broadcasting Jan 23 1984 110 Professional Cards

ATLANTIC RESEARCH CORP. EDWARD F. LORENTZ A.D. RING & ASSOCIATES COHEN and DIPPELL, P.C. Jansky & Bailey & ASSOCIATES CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS CONSULTING ENGINEERS Telecommunications Consulting Suite 500 1015 15th St., N.W., Suite 703 Member AFCCE 1334 G St . N W. Suite 500 1140 Nineteenth St.. N.W. 5390 Cherokee Avenue Washington. DC 20005 Washington, D.C. 20036 (202) 783-0111 Alexandria Virginia 22314 (2021 347 1319 12021 223 -6700 Washington. D.C. 20005 Member AFCCE 17031 6424164 Member AFCCE Member AFCCE

EARL SILLIMAN AND SILLIMAN TELEPHONE 0011 M9 110. LOHNES & CULVER A. CULLUM, JR. 8701 Georgia Ave. =805 Consulting Engineers CONSULTING ENGINEERS Silver Spring, MD 20910 1156 15th St.. NM.. Suite 606 INWOOD POST OFFICE o ROBERT M. SILLIMAN. P.E. CARL T. JONES Assoc' AlIS Washington. D.C. 20005 BOX 7004 ( 3011 589.8288 CONSUL WO ENGINE EPS (2021 296.2722 DALLAS, TEXAS 75209 2>if, THOMAS B. SILLIMAN. P.E. 19a, YAPNWOOb COURT SPRINGER LO V< (214) 631 -8360 (8121 853 -9754 Au.aMne AEEx7. Member AFCCE Member AFCCE Member AFCCE re

MoffeL Larson & P.C. Johnson, DAVID STEEL ANDRUS AND ASSOCIATES, INC. HAMMETT & EDISON, INC. CONSULTING ENGINEERS & ASSOCIATES, INC. ALVIN H. ANDRUS, P.E. CONSULTING ENGINEERS 1925 North Lynn Street P.O. Boa 230 351 SCOTT DRIVE Box 68, International Airport VA Main St. a Malvin Ara. SILVER SPRING, MD. 20904 San Francisco, California 94128 Arlington, 22209 Ouaenslown. MO 21650 301 3845374 (4151 342 -5208 (703) 841 -0500 (301) 0274725 Member AFCCE Member Af CCf were AK[I A Member AFCCE

JULES COHEN CARL E. SMITH VIR JAMES JOHN B. HEFFELFINGER CONSULTING ENGINEERS CONSULTING ENGINEERS & ASSOCIATES, P.C. AMFMTV Engineering Consultants Applications and Field Engineering Suite 400 Complete Tower and Rigging Services Computerized Frequency Surveys 9233 Ward Parkway, Suite 285 1730 M St. N.W. 816- 444 -7010 3137 W. Kentucky Ave. -80219 DC 20036 (303) 937-1900 Kansas City, Missouri 64114 Washington 8500 Snowville Road (202) 659.3707 Cleveland, Ohio 44141 DENVER, COLORADO Member AFCCE Member AFCCE 216/526.9040 Member AFCCE & NAB

E. Harold Munn, Jr., ROSNER TELEVISION Mullaney Engineering, Inc. HATFIELD & DAWSON & Associates, Inc. SYSTEMS Consulting Telecommunications Engineers Consulting Engineers Broadcast Engineering Consonants CONSULTING & ENGINEERING 9049 Shady Grove Court Broadcast and Communications Box 220 250 West 57 Street Gaithersburg, MD 20877 4226 6th Ave., N.W., Coldwater, Michigan 49036 New York, N.Y. 10107 301-921-0115 Seattle, Washington, 98107 Phone: 517 -2787339 Member AFCCE (206) 783 -9151 (212) 246 -2850 Member AFCCE

MIDWEST ENGINEERING MATTHEW J. VLISSIDES, P.E. C. P. CROSSNO & ASSOCIATES RAcdoENGINEERiNGco ASSOCIATES STRUCTURAL CONSULTANT CONSULTING ENGINEERS eanar.itln9 Ewer TOWERS. ANTENNAS. STRUCTURES P. 0. BOX 18312 CONSULTANTS Studies Analysis Design Modification. DALLAS, TEXAS L1 Rd NORWOOD J. PATTERSON 150 Wesley 75218 13 Coeve Coeur. 4 61611 Inspe,.lions Supervision of Erection P.O. Box C omaule, Amen Design & Auuuuun YNEZ, C420A (309) 6983160 6867 Elm Si.. McLean. VA 22101 NC SANTA 93460 F.W. HANNEL. PE. Tel (7031 356-9765 (214) 689-0294 (805) 688 -2333 Member AFCCE Member AFC'C'E Member AFCCE Serving Broadcasters over 35 years

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LAWRENCE L. MORTON, E.E. EVANS ASSOCIATES SELLMEYER ENGINEERING AND ASSOCIATES Consulting Telecommunications PAUL DEAN FORD Telecommun,colions Engineers Rt. 1, Box 270 Consulting Engineers BROADCAST ENOINEeRINO CONSULTANT AM. FM, 1V. LPN, MDS, STL, CAN, AM FM- TVCATVITFS- LPTV- SetelIice McKinney, Texas 75069 Cellular, Field Engineering. Computerized R.R. If. SOX STS Channel Searches 216 N. Green Bay Rd. 214. 542.2056 WEST TERRE HAUTE. INDIANA A7006 21671 SUPERIOR LANE THIENSVILLE, WISCONSIN 53092 Applications LAKE FOREST. CALIFORNIA 92630 Phone: (414) 2426000 Facilities Planning T,,,,, ea 012 -530.3831 (7141 859 -6013 Member AFCCE Field Engineering

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EDM & ASSOCIATES. INC. DON'T BE A STRANGER contact' LECHMAN, COLLIGAN, Beast AM FM TV LPTV ITFS Translator. To 191.781- Rear'- & JOHNSON Frequency Searches d Rule Makings Broadcasting's BROADCASTING MAGAZINE Display your Professional Or Se'. Telecommunications Consultants C 'Carrer Cellular. Satellites 1735 DiSAlas St. N.W. Card here It will be seen by Staley- Applications Field Engineering MDS, P P Microwave cable TV system owners and deli Washington, D. C. 20036 makers 2033 M Street. N W. Suite 702 FCC 1st Class d PE licensed staff for avallabllltles Washington. DC. 20036 Y 1110 Vermont Ave., N W, Suite 1130 -1982 Readership Survey showing Phons: (2021 638 -1022 Washngtm. D.C. 20005 Phone 1202) 2960354 readers per copy (202) 775.0057 See last page of Classified Section for rates, Classified Advertising closing dates, box numbers and other details.

Absentee owner looking for general manager to buy Midwest station needs aggressive salesperson. RADIO large block of stock and take over operation of small Small market station owned by strong, young com- HELP WANTED MANAGEMENT market Illinois class A FM. Applicant must have man- pany Resort area with unlimited potential. Send re- agement experience and the desire for partial owner- sume to KVIN, Box 419, Vinita, OK 74301, or call 918- Christian radio group owner seeks management pro- ship. Write Box J -112. 256 -7224. fessional with demonstrated successful administrative/ New York, Los FM looking for general man- management experience. Must be highly motivated, Attention: Chicago, Angeles, Philadel- Chicago station sales phia. Wanted: radio general sales manager. Tired ager. Must have 5 years+ broadcast sales experience with proven success in sales, administration, and proof the rat race? The traffic? The high cost of living? The in both and retail. Good income and benefits. motion. Must understand the dynamics of the Christian cold- agency ness of a big city? Come back home to the Midwest. Please send resume to: Drew Horowitz, General Man- community and must be a no- nonsense organizer, ad- where life is WUSN Radio, North Michigan Avenue, Chica- vance planner. Must be results- oriented. Our company Raise your children peaceful, comfortable, ager, 875 and safe. You won't have to money position go, IL 60611. is well -established, over 20 years, and growing fast. sacrifice or to do it. The market leader is looking for a general We know our market and our mission. We're looking for sales manager who can motivate, organize, and manage. Sales manager, WGMR, only class B in market. All an experienced manager/administrator who under- replies confidential. Write Cary Simpson, Box 204, stands how to make thOgs happen and get things This number one station in a medium market has its community image and dominance firmly intact. State College, PA 16801. EOE. done. Age is not important -but past experience and Send resume and all to Robert H. performance record is very important. No amateurs, details Elliott, WQHK/ Sales manager who can do it all: sell, recruit, train WMEE, P.O. Box Fort Wayne, IN please! Excellent salary and benefits. Send resume 6000, 46896. sales staff, promote, merchandise. Calif. $20 -$40K. and salary history to: Dick Bott, President, Bott Broad- New FM In Ohio: small town needs general manager Write Box J -143. casting Company, 10841 East 28th Street., Indepen- to put us on the air, build staff, run successful oper- dence, MO 64052: Central Eastcoast Florida R&B station seeking highly ation. Contact Randall O'Grady, Cadiz Broadcasting, motivated sales personnel. Send billing history, resume Inc., 136 S. Main St., phone 614 -942 -2118, Research director. Leading AM/FM combo in South- Cadiz, OH to: WJZX, PO Box 3387, Cocoa, FL 32922. 43907. west needs aggressive and experienced research di- not rector to upgrade and expand call -out research. Com- Small market pro. If you can make customers, just General manager: Upstate New York top rated NC write, and hit the pensation based upon experience. Incentives based sales; and produce your own copy; station. 27 years as number one in market. Want GM streets running, send resume to KVOU, Box 758, on ability to generate additional call -out research cli- with strong, innovative sales orientation who under- Uvalde, TX 78801, or call Gary Petty, 512- 278 -2555 ents. Growth company. Send resume and salary history stands that sales and growth go hand in hand. Should to Box J -13. Position open now EOE/MF be creative and able to take charge. Resume, refer- Growing company seeks experienced, successful and salary requirements to for immediate Radio sales ex- Sales manager: top 25 Sunbelt market AM/FM combo ences Box J -135. salespeople openings. facilities, seeks creative sales manager to guide, direct and lead perience required. Excellent opportunities, HELP WANTED SALES and company benefits. We're growing fast and you can sales staff to new horizons. Must have exceptional un- grow with us. It's an outstanding opportunity to repre- derstanding of all phases of agency and retail sales. Growing company seeks experienced, successful sa- sent our sales/production libraries, custom musical Salary, override & car. Send resume to Box J -25. All lespeople for long term association. Excellent facilities, commercial for advertising agencies, radio ID 's, and inquiries will be kept confidential. reputation, commissions. High standards of perfor- radio specials. Send resume, salary requirements and mance and ethics. Great Plains regional AMs and local growing 10- V references to Otis Conner Productions, 2829 W North- General manager for station group. FMs. Reply Box H-65. have just acquired FM /AM combo, Baton Rouge, LA. west Hwy, Suite 940. Dallas, TX 75220. Dynamite market, Dynamite opportunity. If you are a manager. North Lake Sales Salt City, Utah, 50,000 HELP WANTED ANNOUNCERS winner with a proven track record as a general man- watts, KFAM Radio, is accepting applications for the ager, send complete details on what you have done in position of sales manager. Must be experienced and Expanding small market (suburb of lop 50) contem- radio that is unique. different, and better. I am not inter- have a proven track record. Good starting salary, bene- porary country AM seeking personality DJ. Great path ested in the "usual resume." Richard Oppenheimer, fits, and opportunity to advance. Send resume and to larger mkt. with growing, aggressive company, NE. 1219 W. 6th Street, Austin. TX 78703. 512 -474 -9233. salary requirements to KFAM Radio, 1171 South Nest PO Box 374, Planetarium Station, NYC 10024. EOE. Temple, Salt Lake City, UT 84101. EOE. Petersburg, Alaska, needs unusual person to create Small minority-owned radio station in Georgia seek- Top flight street salesmen needed for upstate NY sub- and present modified adult contemporary service on ing dynamic station manager with strong background urban top 50 market. Great growth potential with grow- local non -commercial FM station. KFSK splits day in sales. Send resume/tape to: J. Hunter, 565 Research ing company PO Box 374, Planetarium Station, NYC equally among news, popular music and cultural pro- Drive, Oakview Square, Suite B, Athens, GA 30605. 10024. gramming. We seek mature, experienced personality with excellent on -air skills willing to accept challenge in Bloomington Broadcasting seeks general sales man- 3 million dollars sold. LaCrosse AC -FM station needs remote, isolated Southeast town of 3000. Commercial ager candidates for a major new Grand Rapids FM. If experienced salespeople now. Send resume to Jim Lit- background OK, but should be able to work in public you have the experience and leadership ability to hire, ter, 9360 Hwy 16, Onalaska, WI 54650. radio environment. No beginners. Call 907- 772 -3808, train, and develop a winning sales team, send resume or write Box 149, Petersburg, AK 99833. and references to: WKLQ, 1005 Peoples Bldg., Grand Reward yourself! If you have a successful radio sales and/or management background, why not move up to Rapids, MI 49503. EOE. Michigan A/C seeks creative morning personality with a position that gives you a real opportunity to earn what upbeat, mature approach. Should like audience feed- General manager. Group broadcaster seeks top flight you're worth? We offer qualified candidates a chance to back. Excellent facility, benefits, salary. Attractive area. VP /GM for strong and growing AM /FM combo in major earn $40,000 during their first year, $60,000 or more Tape/resume to Stan Banyon, PD, WHFB, PO Box 608, market. Minimum of five years major market GM and each year thereafter. You will be establishing and work- Benton Harbor, MI 49022. GSM experience required. Send resume with salary ing directly with client stations to assist them in devel- requirements to Entercom, Two Bala Plaza, Bala Cyn- oping the full radio co-op advertising potential for their Pennsylvania A/C station looking for a morning per- wyd, PA 19004. EOE. markets. Most areas of the country will require limited sonality Strong community involvement, entertaining. overnight travel. For full details call Bob Manley, 806- Combination PD /AMD a strong possibility Also invite T/ Sales manager: desirable top 50 market in the South- 372.2329. R for future openings. Send T/R to Frank west Sunbelt. Due to tremendous growth and success announcer Troiani, P.O. Box 667, Lewistown, PA 17044. of leading AC FM station, we are now looking for a Sales manager for top 100, Texas, class C. We're strong sales manager who knows how to lead, train growing and adding stations. Grow with us! If you can Long Island top stations, WHLI AM - WKJY FM. Pre- and motivate a fine sales statt. Excellent base + over- generate results, call Gary Teaney, 409 -769 -2475. sent and future openings, parttime positions. Prefer NY ride package on total station revenue. See RAB mes- area based. WHLI MOYL; WKJY easy listening. WING Is looking for an experienced salesperson who - - sage board at AMFAC in Dallas Jan. 28 -31 for interview Cassette and resume to: WHLI WKJY, 384 Clinton will probe for client needs and make benefit oriented - info., or send confidential resume to Box J -106. St., Hempstead, NY 11550. EOE, MIE. presentations to agencies and retailers. If you're inter- General manager of KRJS -FM, the 100,000 watt bilin- ested in satisfying client needs, you may be the profes- Virginia AM seeks experienced announcer for midday gual public radio station of the University of Southwest- sional we are looking for. Send resume to Sales Man- shift with knowledge of traditional country and blue- ern Louisiana. Must have BA plus 3 yrs. management ager, WING. 717 East David Road, Dayton, OH 45429. grass music. Call Bill, 703-483-2264, between 7 and experience. Experience in French programming de- EEO /MFH. 9 PM EST. sired. Send resume and three letters of reference to with good production voice needed Della Bonnette, Box 41690, Lafayette, LA 70504. Opportunity to join growing central Ohio communica- Morning jock/MD tions company as sales manager. High performance immediately for FM country music station in Delaware. Woodward Communications, Inc., is looking for an leader should be interested in assuming station man- Call 302 -422 -7575. EOE. experienced, sales oriented general manager to over- ager position within a year. Sales products include re Florida R &B station seeking multi- see one of their communications facilities. Grow with gional 24 -hour class B FM A/C format and country day- Central Eastcoast air staff. Send tape /resume to: WJZX, PO Box an AM/FM and mobile communication operation in a time AM, nostalgia/talk format. Compensation talented highly competitive market. Send your resume, refer- package: attractive base, generous bonus, fringes, op- 3387, Cocoa, FL 32922. ences and salary requirements to: Bob Wbodward, Jr., portunity for action option targets. Please send resume Announcers, broadcasting, radio, TV eng. Many 8th and Bluff, Dubuque, IA 52001. 319-588 -5684. and record of achievement to President, WMVO AM/ openings. Tape and resume: Broadcast Center, 305- EOE. FM /CAT, Box 348, Mount Vernon, OH 43050. EOE. 898 -0337.

Broadcasting Jan 23 1984 112 Well- rounded air person needed for announcing and HELP WANTED PROGRAMING Young GM of Midwest major market AM/FM looking production at #1 easy listening WSRS. Mature and PRODUCTION AND OTHERS for equity GM position. Sales and programming back- mellow delivery for morning drive. Attractive New Eng ground. Prefer Southwest or Sunbelt. Box J -78. director needed by land area. Modern facilities. Salary open. Prefer that Corporate program/production radio Bott Broadcasting Company is general manager with strong sales/program- you live in the Northeast and have 3 to 5 years exper- Christian group. Current a professional with solid experience. ming record, wanting to relocate in med. market. 16 ience in commercial radio. Tape & resume to Les Ross, looking for proven to quality, and Write Box J -90. Operations Manager, WSRS, Box 961, West Side Sta- Must be highly motivated, committed years experience. Must have ability to manage others and tion, Worcester, MA 01602. EOE. very creative. control overall sound of each station. Must be team SITUATIONS WANTED ANNOUNCERS Wanted: Pete the "Flying Dutchman" to cut radio spots player and results-oriented. If you're a broadcast pro- Female broadcaster seeking position in Indiana. for Baltimore area retailer. Please call collect: Ray Ken- fessional with talent, creativity, and demonstrated ex- Have Columbia School of Broadcasting training. Call ney, Pasadena Furniture, 255 -0110. perience, and you desire to be a part of Christian 301- Ruth Bull, 317 -7956. broadcasting, send resume and salary history to: Dick -643 100kw AC FM accepting applications for person with Company, 10841 Bott, President, Bott Broadcasting I love small markets. Totally trained broadcaster with experience and excellent production skills who likes to East 28 Street, Independence, MO 64052. FCC first. Realistic goals, excellent character. Clean - work overnight. Start $235. Send resume and tape to cut, Robert Redford type. Call Bill, 516 -674 -4134, 11 Operations Manager. WRLO. PO Box 509, Antigo, WI Development director for duo -public radio station AM - 8 PM EST. 54409. (WKPK-FMNJKPL -FM). Responsible for planning on- HELP WANTED TECHNICAL air fundraisers, recruiting volunteers, soliciting corpo- FCC licensed (general), degreed, broadcast college rate underwriting, coordinating monthly program guide graduate seeks on air announcer position at rock, adult Chief engineer: for Wisconsin AM/FM station. Knowl- and other similar activities. Requires Master's degree contemp, top 40, community involved station. Call Pat- edge of AM directionals, automation, high power FM in relevant field, excellent organizational and communi- rick, 916-624-3936. required. Group owned station with highest quality cation skills. On -air skills, development and public goals & standards as requirements. Experienced with broadcasting experience desirable. Salary: Announcer /sportscaster. Seven years experience, salary requirements apply to Box J -95. $12,646.40. Submit application to Administrative Of- know rock format. Southern Rockies, West Coast. fice, Louisville Free Public Library, Louisville, KY 40203. Leave message. 303-651-1167. Chief engineer- 100,000 watt FM, 5,000 watt AM IGM automation, microwave. Must be an aggressive Opening for experienced producer to develop ear - 3 years' experience. Currently doing show on medium self- starter dedicated to quality work. Send complete catching Catholic oriented PSAs for the Missionary Ob- market Chicagoland station. Have successfully han- salary history and resume to: James Hoff. KRED /KPDJ- lates Radio Ministry. EOE. Include salary expectations dled most aspects of radio broadcasting. Different for- FM, 5640 South Broadway, Eureka, CA 95501. with resume. Send to Second Thoughts. 9500 W. IL. Rt. mats, tempos; also, news, sports (color) and interview- 15, Belleville, IL 62223. talk. Management experience with FCC 1st class and 2 Chief operator /engineer. 5000W day, 500W direction- yr. college degree. Ready for step up in Chicago area. al night, four tower array. Top rated AM station in mar- Petersburg, Alaska, public staticn needs Morning Edi- Please call Joe Thomas, 312-442-0970. ket. Be responsible for state -of -art transmitter and tion host/operations director. Prefer mature, exper- back -up all day to day maintenance of all broadcast ienced individual with excellent delivery, on -air skills Need a "can do" attitude around your station? Trained and studio equipment. Resume. references and salary and familiarity with NPR satellite operations. KFSK beginner gives 150% effort. Any format, any place, im- requirements to Box J -136. serves isolated, remote town of 3000 in beautiful south- mediately. DJ-news -production. Rick, 18 Harvard Ave., east Alaska; we seek stable individual who accepts Lynbrook, NY 11563. 516-599 -1143. Must have strong mainte- Staff engineer wanted: challenge of small town life. Call 907- 772 -3808, or antennas, An incredible catch! Skyrocketing sportscaster seeks nance skills and experience with directional write Box 149, Petersburg, AK 99833. microwave and earth stations. Should be experienced bigger field of play Accurate, dynamic, distinctive in installation and repair of all broadcast equipment, Production manager, radio. Needed at KUMR -FM PBP; entertaining, thought -provoking features, consci- and assist chief engineer in all areas of radio engineer- public radio to supervise the programming, produc- entious team player. If sports matters, write Box J -124. ing. Qualifications and salary requirements to: Don tion, and traffic activities of the station. Will also be 'Pained, starving announcer seeking entry level posi- Hibbitts, WSUN Radio, PO Box 761, St. Petersburg, FL responsible for on -air program, news, and feature pro- tion in your airchair. Will relocate. Call Bob Kale, 414- 33731, duction. A Bachelor's degree in a communications - 728 -8972. Rt. 2 Box 268, Elkhorn, WI 53121. related area or an equivalent combination of education HELP WANTED NEWS and experience from which comparable knowledge Available now! Evening country or rock Oldies shift Newscaster for Cleveland area station. Resume/tape and abilities can be acquired is necessary. Two to three preferred. Previous part time experience. Doug, 419- to WBKC. Box 266, Chardon, OH 44024. EOE. years radio and operations experience is required. -7761. Public radio experience is desirable. Starting salary. Morning news anchor needed for local news leader. $16.800- $20,400. UMR is an engineering- scientific Experienced announcer looking to get back into busi- Two years experience, strong, natural delivery, ability to campus located on the fringe of the Ozarks recrea- ness after sabbatical. Must be Midwest. 303 -597- handle several newscasts and street reporting. Tape & tional areas. Application deadline: February 14, 1984. 2531 resume to Don Voltz, WTRC, Box 699, Elkhart, IN For application forms, contact: Personnel Services, G -1 46515. Parker Hall, University of Missouri -Rolla, Rolla, MO SITUATIONS WANTED NEWS 65401, or call 314-341-4241. UMR is an affirmative has for fulltime news director. Ambitious sportscaster with experience can provide NE Texas FM opening action /equal opportunity employer. Send tape and resume to KEMM. Box 1292. Greenville, expert PBP in football, baseball, basketball, & hockey, TX 75401. Milwaukee's WEMP and "the mix" WMYX need a pro- including interview work & sportscasting. If interested, duction coordinator. Requires: minimum of two years call Mike Kelly, 312 -652 -2452. Napa Valley, News director position in the beautiful commercial radio production experience, writing abili California, 45 minutes from San Francisco. Replacing Sports director. 16 -years experience. Excellent re- ty, major market voice quality, ability to work well with retiring 16 veteran with station. Experienced in interviewing, talk -show techniques. PBP col- -year people. Send resume and cassette of production sam- porting, writing and reporting. Mature voice helpful. Head 4- lege, professional sports. Award winner. Box J -80. ples to: Gregg Ewen, 11800 W Grange Ave., Hales and resume to Tom person department. Send cassette Corners, WI 53130. AA/EOE. Young, KVON, PO Box 2250, Napa, CA 94558. An Organized/knowledgeable. Experienced in news/ PBP /production. West Coast PBP /sportstalW equal opportunity employer. WYLD AM/FM, in New Orleans, is ready to hire immed. Seeking production position. Warren Jacobs, 415 -2749. exp. continuity person. College education preferred. -538 will gather news Reporter- anchor: aggressive person Must submit resume and writing samples to Tracy Lew- this four -person Experienced news pro. Reporter, anchor, writer, pro- and anchor afternoon newscasts in is, PO Box 19066. New Orleans, LA 70179. AM -FM news operation in attractive Colorado Springs ducer, talk -show host. Dedicated, flexible. organizer. -5350. market. Advancement possible into company owned SITUATIONS WANTED MANAGEMENT Call Steve, 904-769 TV stations. Send T &R, salary requirements to Mike Experienced, stable newsman seeks change. Back- 15- manage- Hadley, News Director, KRDO Radio, PO Box 1457, Medium -small markets. 29 -years radio, ground includes management, public affairs and print. radio. and Colorado Springs. CO 80901. ment. Profit man, teacher of Community Now in metro New York. Box J -98. sales oriented. Prefer lower Midwest, consider all. Now Reporter /Anchor for medium market AWFM stations. available. 218-847 -4942. Sportscaster seeking 1st break. Baseball PBP is my Creative, motivated. hard -working journalists only Re- forte. Contact Ken Scott, 1413 169th St., Hammond, IN wanted. Highly - sume to Box J -122. Station manager or sales -PD combo 46324. Tape available. ambitious station money-maker. 9 years in radio. Sales report. Must Morning news person. Gather, write, and announcing, PBP, copy, and production. Want small or Sportscaster available immediately! 6 years' exper- February. be experienced and dependable. Stan medium market, Midwest or Northwest. Currently em- ience radio and television. Conversational delivery. IN 46526. Bill WKAM/WZOW -FM, POB 497, Goshen, ployed. Write Box J -121. PBP major college sports. Also, have news back- Musser, 219 -533 -1460. EOE. ground. Will consider all markets. Erik, 312-741-8128. Professional seeking management position with net- Experienced newsperson. Good chance for ad- works, group owners, or industry related business. Ex- Dependable DJ- sportscaster: polished PBP Clean vancement, great station. T &R to WLBR, Box 1270 perience includes sales, announcing, public relations, announcing, brilliant production. Will relocate, any- Lebanon, PA 17042, and affiliate relations. Presently employed. Box J -126. where. Licensed. Jef, 916-344-3495. if you're motivated, dedicated and good, we have the Experienced sales manager, with proven work and Suburban major market sportscaster wants prove into opening and opportunity you're looking for. Small mar- community record in small and medium markets, wish- major market. Professional baseball, major college A.M. news ket upstate New York station needs strong es to move over to a general manager's position in PBP, with appointments and awards to my credit. Con- Box person/mid -day jock combo. Resume to J -149. small Northwest market. Box J -145. tact now. Box J -118. Morning newsman wanted for AM -FM combo in Successful GSM seeks GM or GSM position in Texas. BA political science-three years announcing, some southeastern New York. Prefer experience in commer- Track record of big dollar increases. Excellent sales news writing. Seek entry level in small, medium market. work morn- cial radio. Must be willing and able to early and programming background. Looking for growth sit- T/R available. Jim Thompson, 404-542-1226; 404- ing We want who committed. Re- hours. someone uation. Box J -151. 546 -8411. sume to Box J-150.

Broadcasting Jan 23 1984 113 Dynamic, professional sportscaster, 6 Research -years exper- analyst-local Philadelphia television sta- Transmitter maintenance engineer. KRIV-TM Metro- ience, seeking medium to large market, sports or com- tion seeks research analyst. Minimum one to two years media Houston, Texas, has an immediate opening for bo with news. Ready to move. Randy Kerdoon, experience media 702- in research, particularly TV Strong conscientious individual. Must have strong UHF back- 358 -7849. math and communication skills. Some knowledge of ground and the desire to advance to supervisory posi- computers and market research desirable. Forward re- Need entry newsperson? Superior credentials, refer- tion. New facility with modern equipment. Apply to Vt.- sume and salary requirements to Box J -131. An equal ences & talent. voice. Prefer dell R. Wybomy, VP/CE, KRIV-TV, Metromedia, Inc., P.O. Good NYC metro. Brian. opportunity employer. 212 -968 -8873. Box 22810, Houston, TX 77227. 713-626-2610. EOE. Business manager. Most desirable SITUATIONS WANTED location in the U.S. Moplx/TV facilities manager (technical operations Must have three years' experience as PROGRAMING,PRODUCTION, OTHERS business man- manager): supervises Washington DC plant of 85 em- ager and complete knowledge of accounting. Major ployees. Skills should include extensive studio mainte- group flagship station. Resume 10 yr. professional currently employed in one of the to Box J-55. EOE. nance of state -of-the -ad television equipment, hands - top 5 markets, seeks PD position in small or medium on experience with HELP WANTED SALES studio color cameras, video-tape New England market. Box J -99. machines (3/4- Quad -1- inch), signal converters, and Co-op specialist - an opportunity is engineering gear. Must be proficient in the technol- College degree, eight years experience in all facets of available to become the co-op specialist working as part of the sales ogies of computer operations, satellite, teleconferenc- radio work. I seek a strong position with a Christian team at KENS -TV, the leading station in San Antonio, ing communications. A strong, technically fluent leader broadcast group. Ken Case, 1306 Taylor, Roswell NM Texas - one of the fastest growing markets in the coun- is needed. Graduate engineering degree preferred. 88201. 505-623 -2810, evenings. try Qualifications must include at least two years of co- Salary range from $56,945 to $67,200. Senior Execu- Program director with excellent track record in var- op experience with a television or radio station, news- tive Service. Send resume or application before Febru- ious formats. Eight -years experience. Northeast pre- paper or major retailer. Send a complete resume with ary 24, 1984, to: U.S. Information Agency, Room 524, ferred. Box J -119. references to Dan Sankovich, General Sales Manager, 301 4th Street, SW Washington, DC 20547. USIA is an KENS -TV, P.O. Box TV5, San Antonio, TX 78299. No equal opportunity employer. calls, please. Applications must be received by Febru- Maintenance engineer. Major full- service ary 10, 1984. KENS -N, a CBS affiliate, is a division of production TELEVISION facility is looking for a top -notch maintenance Harte -Hanks Broadcasting, and an equal opportunity engineer. Should be knowledgeable with HELP WANTED MANAGEMENT employer. Sony one -inch VTR's, CMX340 editor, GV 1600 switcher, Digital effects sys- General manager. Group affiliate in medium size, dy- Small market UHF affiliate has immediate opening for tems, TR6005, audio, video, and digital transmission namic market, Sunbelt. Strong news and proven man- local sales manager. Send resume and compensation systems & circuits. Applicant must be able to interface agement ability required. Make inquiry. You never requirements to Box J -94. EOE. with clients and operators. Send resume to: Chief Engi- know! Send enough information so we'll call you neer, Telematioh Productions, 834 N. 7th Ave., Phoenix, back! Traffic Resume to Box J- 53.EOE. coordinator. A fast growing independent in the AZ 85007. Dallas/Ft. Worth market seeks a motivated, hard work ing traffic coordinator. Prefer Maintenance engineer. Video production company. National sales manager - An opportunity is available independent television with Need immediately! Fast growing video/audio to become the national sales manager of KENS -TV the and Bias experience a working knowledge of or- produc- der entry log tion company looking for top notch maintenance leading station in San Antonio, Texas - one of the fastest through preparation. Minimum of two engineer. Must have experience on CMX, Ampex VPR -2- growing markets in the country. Qualifications must in- years experience. If you are aggressive and want to VPR-20, Ampex cameras, ADO & Ampex clude either 3 years of national television rep exper- become a part of a winning team, apply ASAP! No switching, calls, please. Rank Cintel. etc. Serious inquiries only Contact: Nancy ience or three years as a national sales manager for Send resumes to: Dept. T, 1712 East a Kartes, Kartes Video television station. In addition, local Randol Mill Rd. Arlington, TX 76011. EOE/M -F. Communications, Inc., 10 East television sales ex- 106th perience is preferred, but not required. Street, Indpls., IN 46280. 317-844-7403. Send a com- Marketing research director. Top 50 NBC station in plete resume with references to Dan Sankovich, Gener- number 1 position in market seeks qualified person to Assistant chief engineer. Progressive central Florida al Sales Manager, KENS -N P.O. Box TV5, San Antonio, provide management with professional research input leader. Responsibilities include: supervision of large TX 78299. No calls. please. Applications must be re- to aid sales, programming, and promotion, or other staff, remote transmitter site, microwave, studio, and ceived by February 10, 1984. KENS -TV a CBS affiliate, management research needs. The successful candi- MPU. Requires FCC license, 3 -5 years UHF transmitter is a division of Harte -Hanks Broadcasting, and an date should have a Bachelor's degree in marketing and associated equipment experience. PO Box WCJB, equal opportunity employer. plus documented experience. Reply to: Personnel Gainesville, FL 32602. Manager, PO Box 2115, Huntington, WV 25721. General manager. ABC affiliate in Hawaii. Prefer three Chief engineer and transmitter supervisor needed for to five years EOE.M /F. experience. Must be experienced in bud - new CH33, Miami/Ft. Lauderdale market. Applicants gefing/cost control, with strength in sales Send re- Group-owned network affiliate in medium size South- must have worked in this position for two years or more. sume and salary requirements Personnel, to KIN 1290 eastern market is looking for an aggressive local sales Salary commensurate with experience. Call or write to Ala Moana Boulevard, Honolulu, HI 96814. An equal manager. Minimum three years successful local sales Ed Reid, Director of Engineering, KTXA -TV 21, 1712 opportunity employer. experience in television broadcasting with proven East Randol Mill Road, Arlington, TX 76011.817 -265- 2100. General manager. Top 50 market. Seeking aggressive track record and ability to train and motivate; management experience preferred. Send resume to Box J -134. person to run UHF independent station in Southeastern TV Broadcast maintenance engineer/operator: Mini- market. Prefer An equal opportunity employer. three to five years experience. Send mum 5 years experience. Experience with studio re- resume. salary requirements and references to Box J- General sales manager: group -owned network affili- mote cameras; all formats of video tape equipment; 103. ate in mid -Atlantic seeking goal -oriented general sales switchers; graphics; computers; Telecine equipment; microwave; audio; and digital video Local sales manager: street wise manager for west- manager. Ability to lead, motivate and direct rep and equipment. Salary local sales commensurate with ability and experience. Send re- em Colorado market. Direct accounts are 99% of busi- staff along with management and communi- skills must. sume to Chief Engineer, WSMV, PO Box 4, Nashville, ness. Ideal opportunity for street fighter to step into cations a Candidates must have previous management experience TN 37202. management. 3 -5 years television sales required. Lo- and proven track record. cal Send resume and compensation requirements to: Box economy on the edge of energy boom. Excellent Engineer: for Southeast station. Responsible for on air J -142. All replies strictly confidential. EQE. salary, commission, and benefits. Resumes to Steve switching and master control operations. FCC license Robinson. Station Manager. KJCT-TV, Box 3788, Grand General sales manager" Looking for experienced, required. Minimum two years electronics training at a Junction, CO 81502. EOE. calm, work- oriented TV sales individual with ability to reputable institute and minimum two years experience direct sales staff, train new salespeople, and carry list. in television engineering. Qualified applicants should Creative services manager. Responsible for sales Strong management skills, organizational and motiva- send complete resume to Box J -132. EOE. and marketing of station's teleproduction facilities, in- tional abilities, a must. Send all details in first letter to cluding CMX editing, studio /EFP, teleconferences. Re- Great Trails Broadcasting Corporation, 4 South Main Chief engineer. Video production company Chief en- quires at least six years state of the art teleproduction gineer Street, Suite 200, Dayton, OH 45402 -2059. EQE. for major production /post production. Exper- experience including substantial producer/director ex- ience must be qualified on CMX, Ampex VPR- 2 -VPR- perience and three years experience marketing tele- HELP WANTED TECHNICAL 20, Ampex cameras, ADO & Ampex switching, Rank production services. Minimum salary $28,000 /year, ne Cintel. etc. Also, must have systems experience for gotiable, plus excellent fringe benefits. Send resume to Excellent station to work. Maintenance engineer with future expansion requirements. Contact: Nancy digital and TV broadcast Har- KVIE, PO Box 6, Sacramento, CA 95801 Deadline: 2/6/ experience. Contact Bob Kartes, Kartes Video Communications, Inc., 10 East die, 918 -6880, or send resume 84. AA/EOE. -663 to: Box 33223, 106th Street, Indpls., IN 46280. 317 -844 -7403. Tulsa, OK 74153. EOE. General manager - top group owned CBS affiliate in Southeast. Prefer three to five years experience. Must Southern California. Christian satellite and broadcast Maintenance engineer. Video production and post be experienced in budgeting /cost -control, with network has openings for maintenance engineers. production facility has openings for senior and junior maintenance strength in sales. news and programming. EEO -M/F Minimum two years experience required. Send resume engineers, studio and remote, to service Send resume to Box J -146. to Ben Miller, Director of Engineering, Trinity Broadcast- state -of- the -art equipment including CMX editing sys- ing Network, Inc., P.O. Box "A ", Santa Ana, CA 92711. tems, 3/4" to 2" VTR 's, Grass Valley systems, digital General manager. New station, small Texas area An equal opportunity employer. effects and camera maintenance. Salary open. Send (Greenville, Sulphur Springs. Commerce), seeks pro resume to Bert Morales, Flite Three Recordings, Ltd., fessional general manager with three -five years exper- Assistant chief for UHF station. Must have 3-5 years 1130 East Cold Spring Lane, Baltimore, MD 21239. ience in station management. Staff of twenty in place. supervisory experience. Self motivated and people on Must have some knowledge of programming, budget- ented. Experience in RF, ACR -25, and Sony 1" helpful. Broadcast technician. Experienced engineer needed for ing, news, administration, community relations, and Reply Box J -49. EOE. operation and maintenance of television broadcast heavy sales experience. equipment. Minimum of two years advanced technical Station affiliated with JPD and So. FL VHF station needs transmitter supervisor (min. INN networks. Compensation commensurate with ex- education or equivalent desired. Qualified applicants 3 yrs. exp.); ENG /studio maint. eng.; videotape eng. please perience. Send resume to Jim Runyan, 18 send resume to Barb Davis, WDTN, Box 741, Channel Send resume to: Eng. Mgr., PO Box 510, Palm Beach, Television, P.O. Box 837. TX 75433. Dayton OH 45401. An equal opportunity employer. Cumby. FL 33480. EOE.

Broadcasting Jan 23 1984 114 Videotape operator/engineers: production facility is News producer. Top 15 market looking for top notch Ready to move up, assistant promotion directors? If seeking qualified videotape operator /engineers. If you producer. Must have strong editorial, writing, produc- you're number two and ready to be number one - here's would like working in Colorado, quality on Ampex/Sony tion, and organizational skills. Looking for creative your opportunity We are a competitive mid -Atlantic me-

1 ", Sony BVUS and have organizational abilities, con- mind with ability to make the most of anchors, report- dium sized market looking for someone creative with tact: Jerry Ebbers. Chief Engineer, Telemation. 7700 E. ers, bureaus, and helicopter in fast paced, highly three to five years experience in television promotion. (lift, Suite H, Denver, CO 80231. 303 -751 -6000. graphic early newscast. Send resume to Box J -123. As a major broadcast group and network affiliate, we EOE. offer a competitive salary, excellent fringe benefits plus HELP WANTED NEWS unlimited growth potential. Send your resume in confi- for TV news photographer. Shoot and edit ENG top dence to Box J -115. EEO. News director. One of the leading news stations in the rated station in South Carolina. One year minimum ex- U.S. Major group looking for news director from a corn- perience. Send resume and recent videotape to: Tom Film director. A fast growing independent: a great petitive news market. This position has potential for Posey, Chief Photographer, WIS-TV P.O. Box 367, Co- movie station; a top ten market. That's who we are and Re- future station management. Beautiful resort City lumbia. SC 29202. EOE. where we are. But we need a top rate film director. Two sume to Box J -54. EOE. to three years experience necessary. Must be able to TV news reporter. Tough and aggressive TV reporter motivate and supervise. Experience in 16MM editing Weekend sports anchor in 72nd ADI, #1 newscast. with excellent writing and production skills needed to -air and 1" and 2" operation a must. A strong preference Four -year college degree, plus on experience and fill vacancy in top 15 market. 2 -3 years' experience. willingness to do own shooting. Send tape with first exists for a person who is adept at keeping accurate Send resume to Box J -129. An EOE. and records on a large program inventory. letter to: J. Janes. News Director, KFVS -TV PO Box complete Must be with all and receiving proce- 100, Cape Girardeau, MO 63701. Nation's #1 independent expanding to weekend familiar shipping news. Following positions to be filled: (1) anchor /report- dures. A strong desire and ability to work with people is Need personality for necessary. No calls. Send resumes with sal- Personable weatherperson. air er. (2) general assignment reporter, (3) sports photog- absolutely F, Mill 6 and 11 TV newscasts. No beginners. Southeast. Re- rapher, (4) news photographer. All positions require 2 ary history to: Dept. 1712 East Randol Rd., Arling- TX -F sume /salary expectations to Box J -86. years TV news experience. Apply by 2/15/84. Send ton, 76011. EOE/M Week-end anchor /reporter, experienced preferred. resume, salary requirements and tapes (no phone Television writer /producer. The University of Illinois at KMSP -TV Tape and resume to News Director, WISC -N 7025 Ray- calls) to Penny Parrish, News Director, 6975 Chicago has one opening for a seasoned TV writer/ mond Road, Madison, WI 53711. EOE. York Avenue S., Mpls., MN 55435. EOE. producer at its Health Sciences Center campus. Can- Reporter /photographer. Can you report, shoot & edit? didates must have a Bachelor's degree in communica- Pacific Northwest top 25 market seeks feature field tions, television or journalism, with on writ- If you can and have at least one year's experience emphasis reporter for daily afternoon hour long talk and informa- ing, as an educational or (college & cable don't count), send tape and resume to and 2 -3 years experience tion program. Background must include writing, 3/4" TV writer /producer. Responsibilities in- Jacque Minnotte, KIII -TV, Box 6669, Corpus Christi. TX commercial editing. Must be adept at live reporting on location. live and TV 78411. No phone calls. EOE. clude scripting and producing videotaped Send audition cassettes and resumes to Personnel productions, as well as sound -slide programs. Intense Manager, KATU, PO Box 2, Portland, OR 97207. An Accepting resumes for creative line producer for fast client interaction. Should be able to work with health affirmative action /equal opportunity employer. paced, highly visual newscast in medium market, net- professions faculty and technical production staff. Assistant news director. Dominant Gulf Coast affiliate work affil. Salary needed. sell me in your letter. Resume Strong verbal and organizational skills a must. Respon- for initiating projects with faculty is major portion needs a #2 good enough to be #1! Good people skills, to Box J -141. sible is bene- production, writing and reporting skills a must. Assign- of effort. Salary $16,000, with comprehensive HELP WANTED PROGRAMING, in posi- ment desk and supervisory skills essential. EOE. Send fits package. If you're interested a challenging PRODUCTION & OTHERS in a send cover resume and written news philosophy to Box J -96. tion stimulating atmosphere, please Creative services director: Midwest network affiliate letter, resume, salary history, and work samples to: Jo- Producer for 6 & 11 p.m. newscasts. Need senior tele- looking for self- starting leader able to move and work anna Ryan, Personnel Office, University of Illinois at vision journalist who can do more than arrange news with people, schedule staff and studio, wear many Chicago, P.O. Box 6998, Chicago IL 60680. AA/EOE. items, but help shape those items. Send resume to hats, follow through on paperwork. Responsible for Promotion manager. Aggressive top -50 Mideast affili- Harvey Powers, News Manager. WWBT, PO Box 12, broadcast standards and regulations. Television exper- Richmond, W 23201. ate seeking promotion specialist. Must have extensive ience mandatory. Send resume to Wayne Thing, WTOL- news promotion experience, strong writing skills, and Promotion manager/Midwest ABC station: responsi- TV P.O. Box 715, Toledo, OH 43695 EOE, M/F ability to plan and administer all station promotion cam- ble for developing and executing campaigns in all me- paigns and budget. Resume and salary requirements Production manager - dominant #1 station, 20th mar- Two promotion experience. Also need excel- to Box J -127. dia. years ket in the California sun, seeking an aggressive, detail - lent writing skills and familiarity with production leader to manage state -of- the -art production/ oriented Creative services coordinator: top station in 30th techniques in all media. Send resume and written sam- facilities. Following qualifications de- post- production market seeks highly creative person to produce first ple of work. No beginners. please. EOE. Box J -104. with the work with clients. sired: Sales oriented ability to quality station campaigns. oversee video and concep- Positive skills with directly supervis- Are you a small market assignment editor /producer people experience tual elements of all promotional spots. Must be able to ing department personnel. Experience with budget ad- ready to move up? If you are well organized, a super take on a campaign and deliver highest quality writing ministration account billing. Practical knowledge newsperson. know what you want and how to get it and and and production. Not for beginners. Salary $25,- 30,000, latest production remotes, quality con- can lead and command respect, we'd like to talk. Send of equipment, depending upon qualifications. Send tape and resume and scheduling of production facilities. Candidates resume and references to Personnel, KIN 1290 Ala trol to Creative Services Director, WSMV, PO. Box 4, Nash- must have at least four years experience in broadcast- Moana Boulevard, Honolulu, HI 96814. No phone calls. ville, TN 37202. please. EOE. ing with two years management experience. Send resume and salary requirements to: Linda Bayley,Crea- Producer/director. Medium size Northwest Rocky Aggressive small market 3- station group seeking tive Services Director, KCRA-TV, 310 Tenth St., Mountain affiliate seeking mature individual capable of 5:30 & 10 PM producer. Must be a leader with solid Sacramento, CA 95814. EOE M/F No calls, please. punching own newscast. Experience in commercial news background. Resume & references to Brian Ol- producing required, as well as the ability to train and /editor: PM Magazine in Southern mar- son, KYCU -N 2923 E Lincolnway, Cheyenne, WY Photographer supervise. One inch and Chyron 4100 knowledge help- ket needs aggressive, creative, self -starter. Salary 82001. ful. Send resume and tape to David M. Priest, Produc- based on experience. EOE. Send resume and tape to tion Mgr., KBCI TV, PO. Box 2, 1007 W Jefferson, Boise Top 100 market in Illinois needs a producer PM Magazine, KFDM -TV, P.O. Box 7128, Beaumont, TX station ID 83707. EOE. No phone calls, please. with excellent writing skills and solid news judgement. 77706. Must know how to work with people. Two years exper- A west coast medium market ABC affiliate seeks high- Videographer wanted to work in NYC corporate com- ience preferred. Excellent salary range. Send tape and ly motivated photographer- editor. Experience must in- munications. Must have three professional ex- resume to Tom Saizan, News Director, WRAU -TV 500 N years clude: studio and field photography, 3/4" computer perience in location and studio lighting; location shoot- Stewart Street, Creve Coeur, IL 61611. EOE. editing and an extensive knowledge of studio and field ing (Ikegami 3/4 "); basic engineering; 3/4" lighting. A minimum of 3 years experience required. stations in four Midwestern markets Send resume. no reels, to Box J- Group owned computerized editing. Send resume to: Jean Wiegman, Operations Director, looking for self- motivated people. Possible open- 111. N KEYT-N P.O. Drawer X, Santa Barbra, CA 93102. An ings for anchors. reporters. sports people. Excellent in equal opportunity employer. benefits, good pay, growing company with room to Videographer/director. Progressive public station northern Rocky Mountain states seeks a person move up. Send resume to Box J -116. tit are an EOE/M/ the Promotion manager for top -50 independent in pros- responsible for operation of ENG and EFP state- of -the- F perous, progressive Midwestern City Three years ex- Direct remote and studio productions to art equipment. perience required. Must have excellent writing and News graphics artist - min. 2 a and aesthetically pleasing PTV pro- yrs. or equivalent exper- present cohesive production skills. Send resume and salary require- ience designing and producing news graphics for ma- duction. Demonstrated proficiency with pre -and post - ments to Box J -144. EOE. jor network affiliate. Courtroom experience desired. production editing techniques. Must have demonstrat- We're looking for strong creative concepts and the abil- ed knowledge of audio and lighting techniques for Senior staff director. 170's market CBS affiliate seeks ity to follow through. Resumes only to Steve Thaxton, remote and studio applications. Experience is a must. skilled, creative professional to direct news, local pro- WTCN -N 441 Boone Ave. N., Minneapolis, MN 55427. This is not a learning situation. Contact Idaho Person- graming, spots, PSAs, promos. 3/4 and 2 -inch editorial No calls, please. EOE. nel Commission, 700 West State Street, Boise, ID experience essential. Two to five years directorial ex- 83720 for further information. EOE/affirmative action. perience in a 150 -200 market required. Salary in mid Investigative reporter. We want an aggressive. self - Closing date Februrary 17, 1984. teens. Send resume only to Box J-152. starting journalist with an appetite for digging and a flair for production. We have the track record in the PM Magazine co -host to join our female co -host in #1 Statt director. 170's market CBS affiliate seeks quali- nation's 17th market. We want someone to pick up the rated show in top 25 market. Three years previous on- fied director to switch. master control, direct weekend baton and continue the race. You should have a mini- air experience plus ability to write and produce stories news, edit and finish spots, promos, PSAs. 3/4 and 2- mum of three years news experience, including investi- of national reel caliber. This is a high visibility job in one inch editing skills required. One to three years exper- gative work. Send tape and resume with salary require- of the country's most livable cities. Rush resume and ience as a master control switcher, TD or director in ments to Ken Middleton, News Director, WTSP -N P.O. reel to Brenda Buratti, Producer, KGW-N 1501 SW 150 -200 market. Salary depending upon qualifica- Box 10,000, St. Petersburg, FL 33733. EOE. Jefferson, Portland OR 97201. No phone calls. EOE. tions. Send resume only to Box J -153.

Broadcasting Jan 23 1984 115 Promotion manager. WPHL -N, Philadelphia's major Bright, aggressive best radio reporter who can deliv- Assistant professor of journalism and mass corhmu- independent station, is seeking a top professional, er solid results to your TV station. Experience in TV & nications is being sought at Kansas State University to skilled in on -air promo techniques, radio production, network radio. Have bags, will travel. Box J-138. teach radio and television. Radio/TV professional ex- TV production, sales promotion and print. Creative writ- perience preferred, with strong background in televi- Enterprise reporter. ing talent essential. Media buying experience helpful. Good ratings, multiple awards. sion production and performance. Masters degree re- Superior writing, planning Must have minimum 3 years experience, preferably in and production skills. Call quired. Teaching experience preferred. Start August Pete, 717 an independent television environment. Send resume, -823.9665. 1984. Salary range $ 18,000 -21,000. (non- tenure track). Send vita tape and print samples to: Personnel Dept., WPHL -N Meteorologist with TV and radio experience desires by March 1, 1984, to Lee Buller, 5001 Wynnefield Ave., Phila., PA 19131 Search Committee Chairman, EOE,M/F. No medium or major market TV. Box J -148. Kedzie 104, KSU, Man- phone calls, please. hattan, KS 66506. An equal opportunity employer. The right stuff! For entry network or local. Superior TV /radio instructor or assistant professor. The depart- Seeking an experienced producer /director to switch credentials, references, & talent. Brian, 212 -968- ment of speech communication and theatre in a small, news, entertainment and public affairs programming. 8873 Must be familiar with all phases of control room and church related, liberal arts college is seeking instruc- studio operations and state of the arts equipment. For- Attention small markets: news reporter /producer tor /assistant professor to teach radio/television and in- ward a complete resume and salary requirements to with limited anchor experience. If you need a dedi- troductory speech courses. Curriculum related to pro- Charles Bradley, WPVI -N, 4100 City Line Avenue, cated, aggressive and hard working addition to your duction of a 1.3 kw radio facility and cable access TV Philadelphia. PA 19131. An equal opportunity employ- news department, call Margaret Miller, 501- 443 -4565. studio. Tenure track. Ph. D preferred; Masters degree er. WII relocate. and some teaching experience essential. Send letter, vita, and three letters of recommendation to Jerry Mar- SITUATIONS WANTED MANAGEMENT Spots anchor/PBP. Looking for major college -pro tin, Chair, Dept. of Speech Communication and The- PBP opportunity and /or organization making serious atre, Muskingum College, New Concord, 43762. Seasoned broadcaster, 26 years experience all OH commitment to sports coverage. 10 years exp., former phases, seeks general managership. Community in- Assistant/associate professor of journalism interest- TV-radio SD, M.S. communications. Tom 417 -782- volved, people oriented, bottom line trained. Excellent ed in public relations teaching and research 0031. but able track record, references. All markets considered. Box to teach other courses as needed. Ph. D. preferred: J -120. SITUATIONS WANTED strong professional experience at high level may be PROGRAMING,PRODUCTION, OTHERS considered in lieu of terminal degree. Position to begin SITUATIONS WANTED NEWS in September, 1984. Salary commensurate with exper- ENG photographer, editor, videotape operator seeks ience and TV sportscaster - 2 yrs. experience anchoring/report- qualifications. Official university application, full -time position. Seven years TV -radio experience. ing medium market. Presently sportscaster in L.A. Ken, three letters of reference and transcripts required. Charles Rakestraw, 615- 272 -4625. 213 -932 -1510. Closing date: 2- 20-84. Write Dr. Randall L. Murray, Head, Journalism Department, California Polytechnic Experienced producer /reporter: features, mini -dots, Entry sports-weather. Looks, personality, some TV State University, San Luis Obispo, CA 93407. Affirma- special projects. Strong writing and field production. Want learning opportunity VTR available immediately tive action/equal opportunity/Title IX/Rehabilitation Act Seeks challenge with high quality news or magazine Brian, 203 -227 -3819. of 1973 employer. program. Reply Box J -16. Personality weathercaster with top references and Assistant/associate professor of journalism with pri- Field producer - producer. Over 7 yrs. solid back- credentials; experience from mini to major markets. mary teaching and research interests in broadcast ground in talk -show /news -feature formats in top mar- Box J-46. news and public affairs but able to teach other courses kets. Superb writing skills. Call Camell, 209-466- needed. Ph. 1313. as D. preferred; strong professional ex- All the tools: seasoned reporter/anchor /news director perience at high level preferred: strong professional at n/1 major market radio station ready for news. N Producer /director. Experienced. B.A. in communica- experience at high level may be considered in lieu of Excellent communicator with first -class writing skills. tions, 1973. News, commercials, specials, promotions. terminal degree. Position to begin in September, 1984. Inventive, honest, energetic and well- rounded. Like- Take charge motivator. 2 ", 1", 3/4 ", studio and field. Salary commensurate with experience and qualifica- able and sincere on- camera. Willing to relocate. If Excellent client rapport. Seeking challenging new positions. Official university application, three letters of ref- you're looking for a personable, diligent reporter, tion. Reply Box J -117. erence and transcripts required. Closing date: 2 -20- check with Brian, 303-321-3938. 84. Write Dr. Randall L. Murray, Head, Journalism Recent graduate, BS atmospheric science, minor me- Meteorologist AMS seal, 4 years medium market. De- Department, California Polytechnic State University, teorology. Looking for entry level position in weather San sire to move to medium or large. Box J -102. Luis Obispo, CA 93407. Affirmative action/equal department, TV/radio. Some field work experience. opportunity/Ttle IX/Rehabilitation Act of 1973 employ- Meteorologist looking for entry into television. Four Call David Pratt, 603 -742 -3676. er. years radio experience, limited television. Young, ambitious. Tape available. Jeff, 814 -234 -6240. Associate dean. Graduate studies. Twelve -month ap- ALLIED FIELDS pointment, beginning Fall semester, 1984. Position car- Indiana graduats, 2nd market experience in support HELP WANTED MANAGEMENT ries faculty rank in advertising /public relations, broad - level, strong sports background, seeking sportscas- cast/film, journalism, or speech communication. ters job in small to medium market. Top references. Part-time media and public speaking consultant to Individual will teach, conduct research, provide leader- Kevin, 317 -284 -8977. provide services for prestigious firm specializing in ship, administration, and coordination for growing gra- communication training for corporate and political duate programs in the school of communication. Appli- looking for position. Eager, Broadcast meteorologist leaders. Prefer on -air reporting /interviewing exper- cants should have doctorate and strong record of For details, please call collect, credible, experienced. ience. Teaching experience a plus. Flexible schedule a teaching and research. Send letter, vita, and three let- P Mailhot, A/K/A Marc Ross, 137 West- or write Marc must. Must not be currently active in broadcast journal- ters of recommendation to: Dr. Ed Mullins, Dean, ME - brook Gardens, Westbrook, 04092. 207-854 ism or with a competitive firm. Send resume, availabil- School of Communication, University of Alabama, Box 2001 :207-856 -6097. ity, and expected fee immediately to Martel & Associ- 1482, University, AL 35486. The University of Alabama Feature reporter: flair for unusual people, animals, & ates, P.O. Box 283, Villanova, PA 19085. is an equal opportunity/affirmative action employer. events. Top notch writer, editor, reporter, producer. Nu- HELP WANTED SALES Tenure track assistant professorship to begin August merous network feeds. Seeking quality SE/South Cen- 15, 1984, to teach courses in empirical research meth- tral market. Call Torn, 502-658 -3478, Sales executives wanted now! National advertising ods, international communication, and writing for syndication firm seeks aggressive, qualified sales perfor TV position broadcasting or new communication technologies at Top 15 radio weathercaster searching sonnel. Exclusive territories, top dollar earning poten- in news/weather. Journalism/meteorology degree. Ex- both the graduate and undergraduate levels. Candi- tial. Travel involved, great' home office back -up. Send must have Ph. near perience at Nassignment desk and with weather fore- dates D. or be completion and resumes to: Personnel Dept., 45 Music Square West, show strong promise of scholarly productivity. Teach- casting equipment. Box J -125. Nashville, TN 37203. ing and/or professional experience is desirable. Salary Working talkshow hostess; news, heavy commer- HELP WANTED TECHNICAL range $18,000 -$20,000. Send resume, transcript and cials. Seeking medium/major market. Tape, resume, three letters of reference to: Dr. Denise Trauth, Chair photo on request. Serious Offers from stable stations Electronics consulting engineer (BSEE). Small inter- Radio-Television-Film Program, School of Speech only. Box J -128. national consulting firm needs engineer for design Communication, Bowling Green State University, Bowl- work in VLF to HF antennas (computer aided); commu- ing Green, OH 43403. Deadline: February 15, 1984. reporter Improve your ratings: general assignment nications, navigation and broadcast stations: comput- Bowling Green State University is an affirmative action/ writing. with flair for features. Fast -paced Creative pro- er programs and monitoring systems. Two+ years ex- equal opportunity employer. Anchor 609 -4977. ducing. experience. Call -667 perience required. Must be eligible for U.S. security Graduate assistantships available in new telecom- clearance. Salary from 30K to 50K Please send re- Washington bureau chief - looking to get back to munications M.A. program at Southern Illinois Universi- sume to Mrs. Kathy Scutt, Kershner & Wright, 5730 reporting /anchoring in large or major market. Network ty, Carbondale. 12 -month appointments General Washington Drive, Alexandria, \422312. EOE. beginning July experienced, award winner, top talent. Box J -133. 1, 1984. Stipend for half -time assistantship is $6,000 Major market assignment editor seeks return to re- HELP WANTED INSTRUCTION and includes a tuition waiver for four successive se- mesters. in radio-TVor porting. With 10 years of reporting and management in Bachelors degree related field University theatre department seeks experienced required. Professional both radio and television, I'm a young "seasoned veter- broadcast experience pre- television theory & production teacher for graduate & ferred. Teaching are responsible for an" who looking for a news team with a commitment to assistants helping undergraduate courses in large pre-professional de- with writing, performance, and production Re- excellence. Reply Box J -137. courses. partment with extensive production program. Addition- search assistants will be assigned to projects of faculty al duties include supervision of student & departmental News-features entry. Bright, attractive, highly motivat- members. New M.A. in telecommunications prepares productions for cable TV programing. Ph. D. required for leadership ed Bachelor of journalism graduate seeks an entry- students positions in telecommunica- 8/or extensive professional background. Apply: Alvin tions industry with 1984. position in television news - research, writing, and and begins the summer term, level Keller, Chairman, Theatre Department, California State reporting. Resume and excellent references available. Inquiries to: Dr. Sam Swan, Chairman, Department of University/Fullerton, Fullerton, CA 92634. Application Please call Ann, 313-886 -3118. Radio- Television, Southern Illinois University, Carbon- deadline: Feb. 15, 1984. Title 9 /AA/EOE. dale, IL 62901. 618-536-7555. AA/EOE.

Broadcasting Jan 23 1984 116 Assistant professor, academic year appointment, HELP WANTED NEWS COMEDY starting Fall semester 1984. Person will teach and con- has an opening on its team of Free Sample of radio's most popular humor service. duct research in some combination of broadcast/mass The Tobacco Institute national represent it on controversial (Request on station letter head). O'Liners. 1237 Arma - communication history and analysis; radio. TV, cable. spokespersons to in Los Angeles. CA 90025. programming. production and news/public affairs, de- issues. Responsibilities include: active participation cost. 6C, to live audiences, and pending on abilities and interests. Applicants should media interviews, addresses and catkin programs. RADIO PROGRAMING have doctorate (ABD considered), potential for and appearances on radio -TV talk will be bright, articulate, pre- commitment to research and professional service. Pro- The successful applicant Radio & TV Bingo. Oldest promotion in the industry. and quick to assimilate new duction experience a plus. Send letter. vita, three let- sent a good appearance, Copyright. 1962. World Wde Bingo, PO Box 2311, knowledge. Experience required in radio-TV public ters of recommendation to: Dr. James A. Brown, De- Littleton, CO 80122. 303 -795 -3288. work. fringe partment of Broadcast and Film Communication, speaking, and/or advocacy Extensive Reply ìn with 3/4" audition VTR, MISCELLANEOUS School of Communication, University of Alabama, Box benefits. confidence resume, and writing samples to: Walker Merryman, D, University AL 35486. The University of Alabama is from your gift! Private university Vice President and Director of Communications, The Tax benefits can result an equal opportunity /affirmative action employer. excellent academic broadcast/cor- Tobacco Institute, 1875 Eye Street, NW, Washington, (non -profit) with an program and 3/4" production facility The department of speech communication, The Penn- DC 20006. No telephone calls, please. porate television to 1" format videotape recorders sylvania State University, seeks an instructor in tele- would like to upgrade and broad- communications, fulltime, fixed term appointment, for with computer assisted editing capabilities and graphics generation equip- the 1984 -85 academic year. Salary competitive. Duties FOR SALE EQUIPMENT cast level character Nelson, Pacific Lutheran University will be to teach introductory audio and video courses. ment. Contact Vic AM and FM Transmitters -used, excellent condition. Tacoma, WA 98447. Phone 206 -535-7267. supervise a student radio station, advise undergrad- Television, Financing available. Transcom, 215- uates, and duties as by the Guaranteed. perform other designated department head. Applicants must have completed 379 -6585. RADIO Master's degree (or ABD) and have at least three years Quality broadcast equipment: AM -FM -TV new and teaching and /or professional experience. Preference used, buy and sell. Antennas, transmitters, VTR's, Help Wanted Management will be given to those with superior teaching ability and switchers, film chains, audio, etc. Trade with honest, scholarly promise. Application deadline is March 15, reliable people. Call Ray LaRue, Custom Electronics 1984. Send resume, reprints (or other examples of Co , 813--685-2938. scholarly work), and three letters of recommendation to MANAGER - Dr. Peter Christenson, Professor In Charge, Telecom- Transmitters -UHF- VHF -FM-new and used. Call munications Major, 211 Sparks Building, Box BC, The Quality Media. 404 -324 -1271. SPANISH RADIO Pennsylvania State University, University Park, PA and used. Hundreds of items 16802. An equal opportunity/affirmative action employ- Studio equipment -new available. VTR's, switchers, cameras. Call Quality Me- Premium opportunity for ex- er. dia, 404 -324 -1271. perienced professional. The University of Southern California school of jour build new TV stations fast nalism anticipates up to three tenure -track assistant/ Tom -key construction -we Spanish broadcasting corn - and cost effectively Quality Media. 404 -324-1271. associate professor appointments for the 1984 -85 aca- pany is expanding in Texas. demic year. The position in broadcasting requires ten AM Harris MW -1A, mint. Also, Gates BC5P2 5KW, CSI international years' experience with major national and 2.5KW Bauer 707 1K'W, Gates 250 GY.. Call M. Cooper, Top 10 market. All inquiries broadcasting organizations, solid background in news 215 -379 -6585. and public affairs with an emphasis on writing and kept strictly confidential. production, substantial electronic publications, and FM Collins 830 G2 20KW w /Z2; also Harris 5H w /MS- thorough understanding of history, ethics, and law Ap- 15, CCA 10KW w /40 E. All are excellent. M. Cooper, WRITE BOX J -114. plicants are also sought in public relations and in histo- 215-379 -6585. ry, law, and freedom of the press. Advanced degrees 35/16mm preferred; salary and rank commensurate with qualifi- Color film processor: Jamieson Compac mixing tanks. Many spare cations. Send letters of application, resumes, refer- VNF- chemical holding and Estes, WICD-TV, 250 Help Wanted Sales ences and sample publications immediately to: New parts. $6,000. Contact: George Appointments Country Fair Dr., Champaign, IL 61820. 217 -351 - versify of Southern California, Los Angeles, CA 90089- 8500. 1695. An AA/EOE. Complete jig set up to build towers. 12 " -66" face. UNIQUE MARKETING Leg jig for flanges. Com- Reagan chair of broadcasting, academic year ap- Revolving jig for final welding. OPPORTUNITY puter generated structural drawings incl. for all sizes. pointment, beginning Fall semester, 1984. The school Radio -oriented person needed to market a proven cus- Bids welcome. Call 918 -540 -2435 bus.; 918 -542- of communication at the University of Alabama seeks tom consumer publication to radio stations -all for- res. applications for permanent, senior level, position in the 5770 mats. Ground floor opportunity for personable protes - your territories and department of broadcast and film communication. Ap- (4) ITC 770 music decks like new Available January sional. Moderate travel. Claim INC.. 2000 N. Loop west. Suite plicants should have doctorate. strong teaching and 16th. Fred Thompson, 918-333 -5017. fonune. TUNE -IN. research record, and commitment to continued schol- #100. Houston, TX 77018. 800 -231 -6492. arly productivity. Individual will teach and conduct re- Broadcast equipment for sale. Sony V02860 VCR's, search in telecommunications issues, management, RCATK -27 film chains, Phillips PE250 studio cameras, news, policy (or combination thereof), relating telecom- convergence ECS -1B editors. For further information, munications to professional concerns, policy, or soci- contact Rick Melamed, ABC -NY 212 -887 -4981. ety at large. Chair was made possible by a gift from an low price. Call Bill Kitchen Alabama citizen, to honor President Reagan's life and TK -28 film islands. 2 avail., public service record, and to improve broadcast edu- 404 -324 -1271. MIDWEST RADIO GROUP cation in the United States. Applicants should send Used broadcast television equipment. Hundreds of looking for creative people for present or future letter, vita, refer- suporting materials, and names of four pieces wanted & for sale. Please call Systems Associ- sales management positions. Do you have ences to: Dr. James A. Brown, Chairman of the Search ates to receive our free flyer of equipment listings. what it takes to direct a sales staff for a competi- Committee. Reagan Chair of Broadcasting, School of 213 -641 -2042. tive AM radio station? Sales ability, creativity Communication, The University of Alabama, Box D people skills a must. Can meet you at RAB University, AL 35486. The University of Alabama is an Andrew emergency cable & connectors in stock for and details in first letter to: Director equal opportunity /affirmative action employer. immediate Shipment. LDF -450 & 550; HJ 7 -50, 850.24 - in Dallas. Send 1330, Flint, MI 48501. EOE. hour, 7- days -a -week response. David Green Broad- of AM Stations, Box HELP WANTED PROGRAMING cast Consultants Corp., Box 590, Leesburg, V4 22075. PRODUCTION, OTHERS 703-777 -8660;6500. Broadcast writer /producer for award winning $5 mil- Rent a complete computerized traffic and billing sys- lion ad agency Do it all from creative concepting and tem. $99 per month and up. 714-652 -5141. scriptwriting to selecting shooting crews and produc Transmitter for sale. Working transmitter 25kw on Lion houses. Send letter and reel to J. Meyer, ' ndt SALES MANAGER Advertising. Box 2128, Great Falls, MT 59403. Channel 26, model RCATTU -25B. for immediate sale. Our new transmitter is working perfectly and so is this Calif. sales manager with proven local sales one. Best offer. Contact Dick Ashenfelter, Chief Engi- record. Must be self- motivated & have ability to WANTED TO BUY EQUIPMENT neer, 312-663-0260. lead others by example. Fulltime AM with excellent signal & outstanding news/sports profile. Wanting 250, 500, 1,000 and 5,000 watt AM -FM trans- 5 TK -76 cameras. 3 ITC 350 ENG cameras, excellent beautiful college city, great climate. EOE, M -F. mitters. Guarantee Radio Supply Corp., 1314 Iturbide condition. Zoom lens - multi -cables, battery belts. Call KVEC, Box 787, San Luis Street, Laredo, TX 78040. Manuel Flores 512-723- Carl Smith, 405-843 -6641. Write Dan Clarkson 3331. Obispo, CA 93401. Ikegami low hours. Two 357ATriax camera systems, Good useable broadcast equipment needed: all full complement of support gear including base sta- types for AM- FM -TV. Cash available! Call Ray LaRue, tions and auto set -up computer (handles 5 cameras), Custom Electronics Co., 813 -685 -2938. Cannon lenses (18:1) with servo zooms, Vinten MK 3A lots of cable connectors. etc. Great Instant cash- highest prices. Wé desperately need heads, pedestals, Purchase or lease, satisfaction guar- UHF transmitters, transmission lines, studio equip- for studio or truck. 221 -0966. ment. Call Bill Kitchen, Quality Media, 404 -324 -1271. anteed. 614-

Broadcasting Jan 23 1984 117 Help Wanted Technical Help Wanted Programing, Production, Others Continued MAJOR MARKET! MAJOR RESPONSIBILITIES! TV PRODUCTION SPECIALIST Expertise in full power FM transmitting equip- U.S. -SAUDI ARABIAN JOINT ECONOMIC COMMISSION ment and state of the art audio gear is needed by leading group broadcaster. You must be RIYADH, SAUDI ARABIA able to excel in a technical management posi- 2 -year position. The U.S. -Saudi Arabian Joint Economic Commission is seeking a TV production in a highly competitive market. If you are tion specialist to plan and direct instructional and public information TV productions to be used self -motivated and experienced in all technical by the Saudi government to communicate information about its financial and economic pro- facets of quality FM broadcasting, then we grams. Qualifications include: U.S. citizenship, minimum of 3 years experience in TV produc- would like to hear from you. Send resume, com- tion work (editing, directing, script writing/review, technician supervision); knowledge of state - plete with references and salary requirements of -art production techniques. Also desirable: degree in TV /communications, Arabic or to Box J -154. An equal opportunity employer. European language skills, and experience in Middle East. Benefits: salary + 25%, free housing, car, additional benefits. Dependents to accompany Contact: Liz Kramer, Checchi and Company, 1730 Rhode Island Avenue, NW, Washington, DC 20036; telephone 202- 452 -9700. TELEVISION Equal opportunity employer. Help Wanted Programing, Production, Others

DIRECTOR OF ART WFSBQ We require a graphic arte pro with ART DIRECTOR strong administrative and supervisory skills to manage our 4-person Graphic Are you great on the board and a wiz at electronic graphics? Do you like to set trends not follow them? Can you easily initiate projects, then follow Arts Department. This department through to completion? If you've got talent in print, on air, set design and of produces all phases graphic design sales promotion, can delegate responsibility and work well with lots of people TV for leading station in a top 50 send you resume and sample cassette to Barry Barth, WFSB, 3 Constitution market, the two leading radio stations Plaza, Hartford, CT 06115. No phone calls please. in the market, and Louisville Produc- tions, a national leader in the com- An equal opportunity employer. M /F. mercial production industry. Ex- perience with budgets, supply controls and staff supervision important. College degree in art preferred or work MCKS tC:'We

Broadcasting Jan 23 1984 118 Help Wanted Programing, Help Wanted News Production, Others Continued Continued EXECUTIVE PRODUCER Experience required in all phases of televi- AUDIO -VISUAL PRODUCTION SPECIALIST sion news production. This key position re- U.S. -SAUDI ARABIAN JOINT ECONOMIC COMMISSION quires maturity, dedication, creativity, and RIYADH, SAUDI ARABIA the ability to supervise reporters and producers to achieve a top-quality on-air 2 -year position. The U.S. -Saudi Arabian Joint' Economic Commission is seeking an audio- product. On -air work may be necessary visual production specialist to plan and coordinate all production and activities of the audio occasionally. Rush tapes and resumes to production/language lab branch of the media communications department, Saudi Arabi- Duane Wallace, News Director, WMBD -TV an Ministry of Finance. Position also involves technical production. training and advisory Peoria, IL Equal responsibilities. Qualifications include: U.S. citizenship, 2+ years professional experience in 3131 N. University, 61604. audio aspects of TV production (studio and on- location recording, editing, audio, and 8 -track opportunity employer, M/F audio mixing). Also desirable: 2 or 4 -yr. college degree, Arabic or European language skills, broad background in TV. Benefits: salary + 25%, free housing, car, additional benefits. Depen- NEWS DIRECTOR dents to accompany Contact: Liz Kramer, Checchi and Company, 1730 Rhode Island Avenue. NW, Washington, DC 20036; telephone 202 -452 -9700. Equal opportunity employer. Must be knowledgeable journalist who can motivate and manage people, plus administer a budget. Mid- west network affiliate. Send resume TELEVISION Help Wanted News to Box J -93. EOE. PROJECT MANAGER CO- ANCHOR The Christian Broadcasting Net- FEATURE for medium work, market NBC affiliate to anchor Inc., an evangelical Christian REPORTER weeknight evening newscasts and report. Pre- ministry, has an immediate opening vious anchor /reporting experience essential. EOE. M/F. Our co-anchor is moving to top 30 for a project manager with a mini- WCVB -TV, Boston, seeks a truly excep- market. Send tape resume mum of 8 in all will and to News Direc- years experience tional feature reporter. This individual tor, WICD -TV 250 Country Fair Drive, Cham- areas of TV production. The suc- be responsible for the development, writ- paign, IL 61821. cessful candidate will be decisive, ing, and on -air delivery of stories live or self- motivated and capable of esti- via tape. As pieces must be entertaining Help Wanted Management mating production budgets. Must and informative, the successful candi- have proven skills in assisting and date will have a keen intellect and a high- dealing positively with clients. Atten- ly developed sense of humor. On- camera tive to detail. If you feel led and wish style must be distinct and compelling. BUSINESS MANAGER to serve, send resume and salary responsible for all financial and building have minimum of one- history in confidence to: Personnel Applicants must a services functions for a network affiliated TV reporter, on -air. Out- Manager, Box RB, The Christian year experience as a station in mid -sized Sunbelt market; must have standing productional skills are also es- Broadcasting Network, Inc., CBN at least two years experience as a business sential. manager. Send Center, Virginia Beach, W 23463. business resume and salary requirements to Box J -48 CBN is an equal opportunity employ- If qualified and interested, send a re- EOE. er. sume and a video cassette containing no more than 3 of your best feature stories (no telephone calls, please) to Personnel Situations Wanted Programing, PROMOTION MANAGER Department, H -184, WCVB -TV /Metro- Production, Others media Inc., 5 TV Place, Needham, MA exper- Midwest medium market, affiliate 02192. An EOE, M/F ience necessary. Salary open. Send tape or call Joe Norris, Station Manager, DIRECTOR /PRODUCER WICD -TV, 250 Country Fair Drive, Cham- NEWS PRODUCER MANAGER news operation in top PRODUCTION paign, IL 61821. 217 -351 -8500. EOE, M/ Number one a producer for a F. ten market seeking 10 year production veteran on market major program. Exceptional writing due to shut down of Satellite News Chan- and leadership skills a must. Signifi- nel. Previous: producer /director ESPN; Help Wanted Technical cant experience as a major market prod. mgr. producer /director large and news producer required. All re- medium mkts.; director large and medi- sponses will remain confidential. um mkts. Full -time, part-time, freelance. resume and writing sample to Send CHUCK WOODRUFF Box H -84. Equal opportunity em- CHIEF 301 BECKWITH AVE. ployer, M/F ENDWELL, NY 13760 ENGINEER 607 -754 -1414 ANCHOR Major group broadcaster is seek- CO- Situations Wanted News ing an individual to direct the Midwest medium market looking for technical operation of one of its co- anchor to complement male an- major market stations in the chor for early and late news. Should NATIONAL AWARD Northeast. The ideal candidate be mature, experienced journalist. Send resume to Box J -51. EOE. WINNING REPORTER will have an electronics degree -ANCHOR or equivalent and several years' -PRODUCER experience in engineering man- PRODUCER/WRITER Currently in news management. back to what I do agement. The position requires a Northeast powerhouse seeking best in the Looking to get strong, self- starting manager business to produce fast -paced, highly visual best. Desire large or major market or #1 rated cast. Send resume, NO TAPES, to: network position. M /F. and a leader. An EOE, Send Dennis Hart, Asst. News Director, WKBW-TV, 7 full resume to Box J -147. Broadcast Plaza, Buffalo, NY 14202. NO TELE- BOX J -140 PHONE CONTACT, PLEASE. An EOE.

Broadcasting Jan 23 1984 119 ALLIED FIELDS Consultants Help Wanted Management

ADVERTISING MANAGER Ginsberg & Associates BROADCASTING EQUIPMENT STRATEGIC BROADCAST CONSULTANTS Broadcast Electronics seeks a creative individual to direct the company's total space advertising /promotion /trade show program. Position Expertise in all aspects of station operation, reports to VP /Marketing. including Programming, Promotion, Sales, Minimum requirements: 2 years' industrial Start-ups and planning, combined with product/ad merchandising experience & BS or MS degree, preferably in journalism. Appli- long -range analysis and strategy for profit. cant must possess good writing skills, in addition to creativity & management ability. No exceptions to minimum requirements. Washington D.C. (202) 364 -0900 Salary commensurate with experience, educa- Employment Service Public Notice tion, & abilities. Exceptional benefit package includes profit sharing plan. Né are an equal opportunity employer. Please send resume in- WE PLACE THE BOARD OF DIRECTORS strict confidence to: TV and of Public Broadcasting Service will meet at 9:00 a.m. Director of Personnel Video Engineers on January 26. 1984. at the Hyatt Crystal City Hotel, All Levels, But Not Operators] 2799 Jefferson Davis Highway Arlington. V4. to receive reports from officers and committees of the Board. and e> COME TO THE SOURCE to review the FY 1985 budget. Portions of the meeting Come To may be conducted in executive session. Business Opportunities BROADCAST ELECTRONICS INC. KEY SYSTEMS Westminster Road 4100 N. 2401 ST . P O BOX 3808 Wilkes- Barre, PA 18702 QUINCY, IL 82305. 12171224.9600, TELEX. 25.0142 Phone Alan Kornish at COMMERCIAL BUILDING AVAILABLE Radio Programing for lease. 29.000 sq. ft., 21 rooms, on four acres (717) 655 -1458 J located off Route 9 in Peekskill, NY, (35 miles MINUTE MAGAZINE: YOU'D BUY IT, from New York City). Landsite has been ap- BUT WE'RE NOT SELLING IT. proved for 8 satellite dishes. Call Mr. Jim Cas- Radio programmers and sags managers.. Improve ratings and sia, 914 -628 -3451 or 914 -R09 -0356. revenue with MINUTE MAGAZINE, an income-producing, audience- rowing daily program that's yours at no expense. Informative. TV, ememmningg. customized to sand like you produce it, MINUTE RADIO, AGENCY JOBS .' G4ZINE fits your format and attracts prestige advertisers. Time Up to 500 openings every week. DJ's, news. PDS, eng., you'll never pay a except for the phone call to get all Daher dime sales. In Australia, Canada, U.S., all markets, for begin- :he details and hear sample slow. ners to experienced. Introductory offer: 1 wk. computer Call (212) 869-2160 (24 Flours) list $8: or save $38.05 - 7 consecutive wks. for $17.95. INVESTORS WANTED A.C.A. Job Market has thousands of jobs yearly in 3 countries. A.C.A. Job Market, 452 W. Dearborn St., Dept. B, Box 945, Englewood, FL 33533. for class A -FM in Louisiana, OLDIES ON TAPE Missouri. Contact Thom A/C CHR /TOP40 COUNTRY Sanders, 314 -754 -5102. write: BurkharUAbrems /Mkhaeb /Doualas und Associates, Inc. 6500 River Chase Circle, East RADIO PERSONNEL NEEDED Atlanta. Georgia 30328 The books are out. the holidays are over, and radio stations from all over the United States Wanted To Buy Stations are placing job orders with NATIONAL. To help The MEMORABLE Days fill these positions, we need announcers, new- of Radio speople, programmers, and sales people. If 30- minute programs from the golden age of radio you are ready for a move, dont delay Now is VARIETY DRAMA COMEDIES MYSTERIES SCIENCE FICTION the time. NATIONAL places from coast to included in each series coast. For complete details, including bro- TELEVISION CP's WANTED Program Distributors chure and registration form, enclose $2 00 Group owner seeks to purchase full power tele- 410 South Main postage and handling to: vision construction permits or new station start- Jonesboro. Arkansas 72401 NATIONAL BROADCAST ups. Joint venture financing or full buy -out. 501 -972 5884 - - Broker inquiries welcome. Contact Thomas TALENT COORDINATORS Miscellaneous DEPT. B, PO BOX 20551 Bonomo, V.P. Acquisitions, 415 -989 -4016. BIRMINGHAM, AL 35216 ORION BROADCAST GROUP, INC. FOR SALE ACT NOW: 205-822-9144 44 Montgomery St. Suite 500 Full -day, individual seminar for broadcast investors. given to you and your associates privately by an exper- San Francisco, CA 94104 ienced owner-operator. Property selection, negotiation, financing, FCC requirements among the topics. Find out how to buy your next or first station through my personal experience. Mr. Robin B. Martin, President. Deer River Broadcasting Group, 645 Madison Ave.. NY NY 10022. 212-980 -3886. 10,000 RADIO -TV JOBS EXPERIENCED The most complete & current radio/TV job publication GENERAL MANAGER published in America. Beware of imitators! Year after year, thousands of broadcasters find employment seeks to buy AM or FM with owner financing through us. Up to 98% of nationwide openings pub- and small down payment. Stations must have lished weekly over 10.000 All market yearly. sizes. all growth potential and price range For Fast Action Use formats. Openings for DJ's. PD's salespeople. news. $200,000 to production. 1 wk. computer list, $6. Special bonus: 6 $350,000. Markets in V4, MD, NJ, PA, FL, and consecutive wks.. only $14.95 - you save $21! OH. Will consider distress situations. Box J- BROADCASTING'S AMERICAN RADIO MARKET, JOB 6215 Don Gaspar, 139. Classified Advertising Las Vegas, NV 89105. Money back guarantee!

Broadcasting Jan 23 1984 120 Wanted To Buy Stations For Sale Stations Continued Continued WANTED: FM R.A.Marsball,Co. OR AM /FM 4 I\ \ Media Investment Analysts & Brokers Total or percentage buy -out. PO Bob Marshall, President Box 323, Orlando, FL 32802. / 305 -855 -2330, 9 -5 EST. Great starter property for owner operator! This absentee -owned Carolina single station market AM has had a recent power increase to 5,000 watts and is still undeveloped. $300,000, including building and 3.2 acres of WANTED land. Radio station owners looking to 508A Pineland Mall Office Center. Hilton Head bland. South Carolina 29928 803-681.5252 acquire radio group. Excellent fi- 809 Corey Creek - El Paso. Texas 79912 915. 581.1038 nancial references. Prefer medium size markets. Reply Box J- 155. MAJOR NORTH CAROLINA For Sale Stations PENNSYLVANIA FULLTIMER CLASS C AM -FM Owner retiring. Profitable. Contact Warren Gregory For sale. $2.95 million. Attractive 203- 364.5659. terms -standard multiple. Super CHAPMAN ASSOCIATES' stations in growth market! nationwide mergers & acquisitions WRITE BOX J -130 BROADCASTING BROKER 1029 PACIFIC STREET SAN LUIS OBISPO. CALIFORNIA 93401 805- 541 -1900 RESIDENCE 805-544 -4502 PACIFIC NORTHWEST WALKER MEDIA & Washington, Oregon, Idaho: small, medium and major FM and AM properties. Down pay- COLORADO RESORT AREA AM MANAGEMENT, INC. ments from $40,000 -up. Turn -arounds to cash THE Under $200.000- -low down Favorable terms Contact machines. Contact: MONTCALM CORPO- David LaFrance 305-- 534 -3040 Audio & visual production RATION, 1800 -112th NE, Suite 210E, Bellevue. WA 98004. 206-455 -4641. company. Award winner! Ex- CHAPMAN ASSOCIATES' cellent client list. $500,000, mergers & acquisitions nationwide liberal terms. John F. Hurlbut PO Box 1845 this BOB KIMEL'S Holmes Beach, FL 33509 NEW ENGLAND MEDIA, INC. 813 -778 -3617 publication is BUYING OR SELLING available in Contact us before you make any commitments.

YT. 0547$ I OBISCBSI OR. ST. ALBANS. STAN RAYMOND & microform 802-524-5963 - - ASSOCIATES Broadcast Consultants & Brokers. YY iiilC"i Now available -AM /FM combos in NC, SC, AL, -ii simeniaii FL, iiiii4_L TN, GA 8 others MU Ps'il7ds' 404 -351 -0555 1819 Peachtree Rd., NE be ii - Suite 606 ii:li Atlanta, GA 30309 iGCül

.1' «nr - mann, &e. /NI 1:111 aÌOKE NS CON SC LTANTS F'ease Send me additional information SE NV INO SINCE. 1050 H.B. La Rue, Media Broker 16255 Ventura Bouleveed, Suite 219 University Microfilms Encino. California 91436 West Coast International 44 Montgomery Street, Floor, San Fran- Area (' «le 213 ONO - 3201 5th cisco, California 94104 415/4341750 300 North Zeeb Road Dept. P.R. East Coast MI 500 East 77th Street. Suite 1909. New York. Ann Arbor, 48106 NY 10021 212/288.0737 U.S.A. 18 Bedford Row Dept. P.R. London, WC1R 4EJ England

JAMA It. fiIiCE CO. CONNECTICUT FM- PICTURESQUE AREA Name Medial Brokrage & App.NNle Seller moving -looking for quick sale. Asking Institution $750.000 Contact Jim Mackin. 207 -623 -1874. william R. Rice Street william W. Jamar City 15121 :1279570 ASSOCIATES' CHAPMAN State Zip 950 wed lake High IM. tivae .10] Anson. TX 70746 nationwide mergers & acquisitions

Broadcasting Jan 23 1984 121 For Sale Stations Continued

FOR SALE BY OWNER Wilkins FM, C med. mrkt. Southwest. 2.5 Upper Midwest small market AM/FM in beauti- and Associates mil. Media Brokers ful year round tourist area. Only station in market. Stations growing and local industry stable. OK, excl. combo, 1.25 mil. Facilities and real estate. Good cash flow. Write NJ AM $600,000 30% Box J -156. Tenn., FM, 700 K. WV AM/FM $850,000 30% IN AM/FM $500,000 20% Miss. combo, 700 K. MI FM $310,000 20% MO. combo, 900 K. AL AM $360,000 20% OR AM $35,000 downpayment CO FM $30.000 downpayment JOHN MITCHELL & ASSOC. NC AM $7,500 downpayment P.O. BOX 1065 KY FM $50,000 downpayment MIDWEST FM FOR SALE SHREVEPORT, LA 71163 P. O. Box 1714 New, underdeveloped. absentee owned FM stereo sta- 318 -868 -5409 tion in great city, top staff. equipment, ratings, hot for- Spartanburg, SC 29304 803/585-4638 mat. The surface has just been scratched in sales potential. Owner has other interest and will sell at 2' times gross, $585.000 cash or $695,000 terms. Hurry-dont miss the buy of '84-it wont last longs Write Box 5283. Longview, TX 75604. Dan Hayslett THE HOLT CORPORATION a merei:de.. inc.

EXCELLENT NORTHEAST PROPERTIES AM, FM, AM /FM - CALL LEIGH MOYLAN, BERNIE RADIO, TV, and CATV FUHRMANN. OR MARK O'BRIEN (214) 691 -2076 11311 N. Central Expressway Dallas, Texas Westgate Mall o Bethlehem, Pa. 18017 SUNBELT AM 215 -865 -3775 Nice facility, real estate included. Day - timer, fast growing small market, $525,000. Excellent growth pattern, 901/767-7980 N. CALIFORNIA COASTAL AM /FM great for family a operation. Great town MILTON O. FORD & ASSOCIATES Highly rated -low down. exceptional terms. Contact and climate. Box J -157. Brian Cobb 404 -456 -9226 or Corky Cartwright 305- MEDIA BROKERS -APPRAISERS 740-2224. "Specializing In Sunbelt Broadcast Properties" iN CHAPMAN ASSOCIATES' 5050 Poplar Suite1135 Memphis.Tn. 38157 nationwide mergers & acquisitions MW MAJOR MARKET

Suburban 5 kW clear channel AM with excellent pre - VA & WV -SMALL MARKET AM /FM'S sunrise - and post -I-sunset authority Application on Asking $525,000 each with good terms. Contact Mitt file for 50 kW and fulltime: FM available under Docket Vaunts 804-- 355 -8702. 80-90: mostly new equipment; recently renovated stu- RALPH E. MEADOR dios, offices. Priced at $800,000 ($200,000 in cash for Media -S' corporation stock, approximately $600,000 in at- CHAPMAN ASSOCIATES' Broker tractive terms/debt assumption) based on projected PN AM- FM- TV- Appraisals revenues. Proof of financial qualifications required with nationwide mergers & acquisitions response. P.O. Box 36 Box J -158. Lexington, MO 64067 816 -259 -2544 For Fast Action Use BROADCASTING'S Classified Advertising

BROADCASTING'S CLASSIFIED RATES All orders to place classified ads & all correspondence pertaining to this c/o BROADCASTING, 1735 DeSales St., N.W., Washington, DC 20036. section should be sent to: BROADCASTING, Classified Department, 1735 DeSales St., N.W., Washington, DC 20036. Advertisers using Blind Box numbers cannot request audio tapes, video tapes, transcriptions, films, or ViRs to be forwarded to BROADCASTING Blind Box Payable In advance. Check or money order. Full & correct payment MUST numbers. Audio tapes, video tapes, transcriptions, films & VTRs are not forwar- accompany ALL orders. dable, & are returned to the sender.

When placing an ad, indicate the EXACT category desired: Television, Radio, Publisher reserves the right to alter classified copy to conform with the provi- Cable or Allied Fields: Help Wanted or Situations Wanted; Management, Sales. sions of Title VII of the Civil Rights Act of 1964, as amended. Publisher reserves News, etc. If this information is omitted, we will determine the appropriate the right to abbreviate, alter, or reject any copy category according to the copy NO make goods will be run if all information is not included. Ratas: Classified listings (non -display). Per issue: Help Wanted: 850 per word, $15 weekly minimum. Situations Wanted (personal ads): 500 per word, $7.50 The publisher is not responsible for errors in printing due to illegible copy -all weekly minimum. All other classifications: 950 per word, $15 weekly minimum. copy must be clearly typed or printed. Any and all errors must be reported to Blind Box numbers: $3 per issue. the classified advertising department within 7 days of publication date. No credits or make goods will be made on errors which do not materially affect the Rates: Classified display (minimum 1 inch, upward in half -inch increments), advertisement. per issue: Situations Wanted: $40 per inch. All other classifications: $70 per inch. For Sale Stations, wanted To Buy Stations, & Public Notice advertising Deadline is Monday for the following Monday's issue. Orders, changes and /or require display space. Agency commission only on display space. cancellations must be submitted in writing. (NO telephone orders, changes and/or cancellations will be accepted.) Wad count: Count each abbreviation, initial, single figure or group of figures or letters as one word each. Symbols such as 35mm, COD, PD, etc., count as one Replies to ads with Blind Box numbers should be addressed to: (Box number), word each. Phone number with area code or zip code counts as one word each.

Broadcasting Jan 23 1984 122 Fàtes & aesm)

Cleveland, named operations director. vid Anderson, Bob Briggs, Barbara Cherie- bois and Leland Miyawaki, associate creative Media Cheryl Roderiques, office manager, Greater directors: Jo Lund, associate research direc- Fall River (Mass.) cable system, Colony Ed Wodka, VP and general manager, Metro- tor; Cindy Marion, personnel director; Jerry Communications, named operations manager media's KJR(AM) Seattle, joins co-owned Prusek, controller, and Bruce Stein, account of Copley /Colony Cablevision KRLD(AM) Dallas in same capacity, succeed- of Lomita, Calif. supervisor. ing Ken Fairchild, who resigns to become Don Lachowski, VP, sales, Turner Broadcast- president of Oaks Broadcasting, Dallas, and Douglas Wenger, director of marketing, cable ing System, Atlanta, named VP, marketing principal in Fairchild/LeMaster Inc., Dallas- communications division, Storer Cable, Mi- services. . based media consulting firm. Oaks owns ami, named VP of division. KKLR(FM) Edmond, Okla., and has pur- Mark Rothman, marketing director, Bristol - James Aberle, VP, marketing and develop- chased, subject to FCC approval, KMMK(FM) Myers, New York, joins Kornhauser & Ca- ment, Group W Radio Sales, New York, McKinney, Tex. lene there as senior VP, account director. named director of training and development, Steve Shannon, VP and general manager, Group W Radio. Robert Fudge and John Mead, VP's, SSC &B, KCMO(AM) -KCEZ(FM) Kansas City, Mo.-sold New York, named senior VP's. Named VP's: Robert Fallon, technical director, educational by Meredith Broadcasting to Fairbanks Claire Berkley, management supervisor; Su- television, Scranton (Pa.) Diocese, joins Broadcasting in June 1983 -has rejoined san Exum, account Anne Catholic Telecommunications Network, New supervisor; Fox, Meredith, headquartered in Des Moines, York, in newly created position of affiliate media director; Robert Gula, Richard Red- Iowa, as VP, staff operations. He assumes relations manager. mond and Chipp Wells, art directors, and number of responsibilities from Bob Stein- Laurie Ellen Murphy, copy supervisor. berg, VP, finance and administration, re- Kevin Kidd, corporate director of marketing, Christine McCarthy, account supervisor, Grey signed. Western division, Cox Cable, Atlanta, named customer operations manager, Cox Advertising, New York, named VP, manage- C. Wayne Godsey, Cable, Jefferson Parish, La.. ment supervisor. general manager, WTMJ -TV Milwaukee, Andrew Seyffert, business manager, WLVI -TV John Carlucci, account supervisor, Carra - fiello, Diehl Associates, Irvington joins WISN -TV there as Boston, named VP, controller. & -on- Hudson, named VP. VP general man- N.Y., and Wally Sing, director of sales, Marriott Hotel ager. Corp., Marco Island and Tampa, Fla., joins Dennis Wilhelmi, senior auditor, Touche Ross & Co., St. Louis, joins D'Arcy -MacManus David Loe, general ABC, Los Angeles, as manager of oper- sales manager and as- ations, special services, West Coast. sistant station man- David Piper, public service director, wxn(TV) ager, KVEN(AM)- Winston- Salem, N.C., joins wTOB(AM) there KHAY(FM) Ventura, as VP, administration. Sue Willis, business Godsey Calif., named VP and manager, wxll, joins Arlon in same capacity general manager. Patricia Diem, accounting manager, KWGN -TV Robert Salem, director of marketing, Acton Denver, named controller,. CATV, Acton, Mass., named general manager, responsible for operation of Acton's 43 Appointments, noncommercial KCET(TV) Los cable systems serving 67,000 subscribers. Angeles: Timothy Conroy, VP, noncommercial KTCA-TV Minneapolis -St. Paul, to VP, Peter A. Rydell, operations supervisor, Group development; Nancy Rishagen, director of W Satellite Communications and defunct Sat- personnel, to VP, personalities and facilities News ellite Channel, Stamford, Conn., joins services; Sheldon Auerbach, VP, finance, manager, NBC -TV, New York, as on -air op- and chief financial officer, to VP, finance and erations. business affairs and chief financial officer, Thomas Cruden, national director of field ser- and Joseph Sands, VP, administration and vice, U.S. Telephone, Dallas -based long dis- operations, to senior VP, engineering and op- tance camer, joins Vision Cable of Pinellas, erations. Clearwater, Fla., as VP and general manager. Charles Moseley, sales manager, WSPF(AM) Hickory, N.C., joins WSCM(AM) Valdese, Marketing N.C., as general manager. Bob Rall, from wKKE(AM) Pearl, Miss., joins Margaret Navollo, VP, WQPO(FM) Harrisburg, Va., as general man- director of media, When Sherlee Barish is asked to fill an ' ager. Kelly, Scott & Madi- executive position or a news talent opening son, Chicago, named bet her Robert Miller, VP, operations, WSTX(AM) St. at a television station, you can executive VP, She not Croix, Virgin Islands, named general man- director candidate is the best you can find. of operations. most successful ager, succeeding Ruth Carpenter, retired. only attracts the candidates, she also has the greatest Robert Murphy, gener- Ralph Oakley, assistant station manager, in finding and recruiting the top al manager, expertise wsrv(rv) Elkhart, Ind., named station Grey - man- livin person. More than 1,000 past placements ager. Cities, Grey Ad- vertising, prove it. Bob Penrod, station manager, WSCM(AM) Minneapolis, named BROADC ST PERSONNEL,INC. Cobleskill, N.Y., named general manager. president. Experts in Executive Placement Homer Charbonneau, air personality, WSCM, Navolio Appointments, named operations director. Ogilvy 527 MADISON AYIN & Mather, New York: Paul Walter, VP, cre- NEW YORK CITY John Gorman, program director, WMMS(FM) ative director, to senior VP; named VP's: Da- (212) 355.2672

Broadcasting Jan 23 1984 123 & Masius there as financial analyst. Thomas Michon, from wJJD(AM)- wJEZ(FM) cation. Gary Gerllch, VP, feature film post WAIT)(AM). production, 20th Century-Fox Film Nancy Perez, from Ogilvy & Mather, New Chicago, and Ken Walker, from Corp., WLOO(FM) Chicago, join WGN(AM) there as Los Angeles, assumes additional reponsibli- York, joins BBDO there as executive produc- account executives. ties as supervisor of all post- production er. Patrick McGovern, assistant network buy- de- partments. er, BBDO, New York, named network buyer. John Maurine Ill, regional sales manager, wtrrR(rv) Davis, director of programing, ARTS, Deborah Meyer, Western division manager, Utica, N.Y, named sales manager; Curtis Paul Kennedy, New York, named VP, programing, for par- MG Media, Los Angeles advertising agency, from Metropolitan Life, Uti- ent, Hearst/ABC -RCTV. named VP, Western division. ca, N.Y., joins WUTR as account executive. Kane, David Brenner, director of advertiser sales, Mel Abramowitz, general sales manager, Coleman from Sudler & Hennessey, TV, New York, named VP, advertiser WKHX(FM) Marietta, Ga., joins Cable Net- New York, joins Weightman Advertising, MCA sales. Bobbi Fisher, director station clear- works Inc., Atlanta -based firm that sells Philadelphia, as account executive. of ances, MCA TV, named VP, station clear- spots on cable systems, as Atlanta sales man- Helen Mumaw, from WPFB(AM) Middletown, ances. ager. Ohio, joins Penny /Ohlmann/Neimann, Day- VP's named senior VP's, international oper- Jonathan Smith, account executive, Harring- ton, Ohio, as media assistant. ations, Motion Picture Association of Amer- ton, Righter & Parsons, New York, joins Katz Dana Beaudin, account executive, KDKB(FM) ica: S. Frederick Gronich, based in London American Television there in same capacity. Phoenix, named local sales manager. Cathy and Paris; Marc Spiegel, based in Rome, and Joanne LoBue, sales coordinator, Katz Radio Burau, national sales coordinator, KDKB, Harry Stone, based in Rio de Janiero. Network, New York, named market research named account executive. specialist. Bren Plaistowe, independent producer, joins Linda Duddleson, from Burkhart Advertis- Ralph Andrews Productions, Los Angeles, as Jack Donahue, national sales manager, KENS - ing, South Bend, WSJV(TV) Ind., joins Elk- VP, development. TV San Antonio, Tex., joins KFDX -TV Wichita hart, Ind., as account executive. Falls, Tex., as VP, sales and marketing. Lyman Gronemeyer, manager, studio enter- Alan Nathan, from KVNJ -TV Fargo, N.D., tainment legal affairs, 20th Century-Fox Film joins KTHt -TV there as account executive. Susan McDonnell, station sales manager, Corp., Los Angeles, named deputy general Dallas office, KXAS -TV Fort Worth, joins Jean DeLuca, from management position, counsel. WOTV(TV) Grand Rapids, Mich., as director San Luis Bay Inn, and Steve Indig, from Uni- Mark Kaner, VP, sales and co- productions, of sales. versity of San Francisco, KIQO(FM) Atas- join PolyGram Television, Los Angeles, joins cadero, Calif., as account executives. Mike Dunlop, account executive, MMT Tele- Yorkshire Television there as executive in vision Sales, Chicago, joins WPWR-TV Auro- Marlon Gittleman, marketing -research direc- charge of co- production development. ra, Ill., as general sales manager. tor, KFWB(AM) Los Angeles, named account Thomas Emma, assistant general attorney and executive. Mark Logan, local sales manager, KaAS -Tv associate director, business affairs, ABC Vid- Fort Worth, joins KTRE -TV Lufkin, Tex., as Debby Kwasman, account executive, eo Enterprises, Los Angeles, named general general sales manager. WHoo(AM) Orlando, joins wDeo(AM) there in attorney and associate director of business Kevin Dunn, general sales manager, WLVt -Tv same capacity. affairs. Boston, named VP. Cynthia Spicer, from KPKE(FM) Denver, and Michael Ban, VP, advertising sales, The Jim Olenick, from KICr(FM) Weather Channel, New York, named VP, Steve Friedheim, from KCOP -TV Los Angeles, Wichita, Kan., join KBRQ -AM -FM Denver as account execu- marketing, based in Atlanta. Michael Eckert, joins WNOL -TV New Orleans as VP, director tives. VP, Central division, The Weather Channel, of sales. Gayle Garrett, from Katz American succeeds Ban, relocating from Chicago to Television, New York, joins WNOL -TV as na- Steve Neher, news photographer, WSBT-TV New York. tional sales manager. Ed Pearl, from wax-Tv South Bend, Ind., joins co -owned WTHQ(FM) Miami, joins WNOL-TVas local sales manager. there as account executive. Karen O'Connor, direct marketing assistant, National Jann Distler, account executive, RKO Radio, Captioning Institute, Washington, James (Buff) Parham, sales manager, wFAA- sales support manager. New York, joins WOR(AM) named TV Dallas, named general sales manager. co-owned there as account executive. Karen O'Connor, direct marketing assistant, Bob Roof, local sales manager, WTVN(AM) National Captioning Assistant, Washington, Dan Mlxter and Bruce Taylor, from Hartford Columbus, Ohio, named general sales man- named sales support manager. (Conn.) ager. John Potter, account executive, WTVN, Advocate, and Steve Parker, from WDRC Harrington Silva, manager, international sales succeeds Roof. -AM -FM Hartford, join WPOP(AM) Hart- ford-wtoF(FM) Waterbury, Conn., as account administration, Worldvision Enterprises, Mark Hayes, account executive, WYYY(FM) executives. New York, named manager, Latin American Syracuse, N.Y., joins WKFM(FM) Fulton, sales administration, Mexico City. N.Y., as general sales manager. Robert Loudin, freelance director, based in John McCormick, account executive, NBC Hollywood, named director of Breakaway, Spot Sales, New York, named sales manager, Programing daily entertainment -news feature program WNBC -TV there. Earl Bellamy, VP, pro- produced by The Bennett Group and Imero Fiorentino Associates there. Linda Lay, general sales manager, WLUP(FM) duction, Universal Chicago, joins WtS -AM-FM there as local sales Television, Los Ange- Katherine Rosenberg, from law firm of Paul, manager. les, named senior VP, Weiss, Rifkind, Wharton & Garrison, New production. Arnold York, joins Viacom International there as sen- Cynthia Cadotte, account executive, KOB -FM attorney. Albuquerque, N.M., named local sales man- Shane, business af- ior fairs ager. Joe Houston, account executive, executive, Uni- Tom Casey, operations manager, KZLA -FM KOB(AM) Albuquerque, named local sales versal Television, Los Los Angeles, joins Transtar Satellite Net- manager. Angeles, named VP, work, Colorado Springs-based supplier of business affairs. syndicated satellite -delivered radio program- Jim Campbell, from noncommercial WMFE- ing, as operations manager. TV Orlando, Fla., joins WESH -TV there as art Ben Begun, VP, legal director. Bellamy and business affairs, Lorna Ozmon, program director, woMC(FM) Warner Amex Satellite WROR(FM) Boston Larry Burden, manager and Detroit, joins as program of traffic comput- Entertainment, New York, joins 20th Cen- er operations, KMBC -TV Kansas City, manager. Mo., tury-Fox Telecommunications, Los Angeles, joins KBHK -TV San Francisco as traffic man- David Popovich, operations manager, KKCI- as VP, business affairs. Barry Lowen, senior ager. AM-FM Liberty, Mo., WMJt -FM Cleve- VP and executive producer, special projects, joins land as program director. Brian Douglas, traffic assistant, WXNE -TV 20th Century-Fox Television, Los Angeles, Boston, named assistant traffic manager. named VP, movies , pay television and syndi- John Huddy, senior producer of information,

Broadcasting Jan 23 1984 124 Nightwatch, CBS News, New York, joins joins wxYZ(AM) Detroit in same capacity. Cynthia Collier, weekend anchor, WISN -TV WCBS -TV there as senior executive producer, 2 Milwaukee, named noon news anchor. on the Town. Jack Hynes, anchor, WCVB -TV Boston, joins WLVI -TV there on or before April 1, as anchor Dalton Tanonaka, reporter, KATU(TV) Port- James Shaw, director of financial planning, of new prime time newscast station is launch- land, Ore., named morning anchor. Viacom International, New York, joins ing in mid -April. Hynes, who will end 27- John Blunt, from wuty -Tv Detroit, joins Showtime/The Movie Channel there as trea- WCAU -TV Philadelphia as anchor-reporter. surer. anchor -reporter, wILÁ -TV Dino Lalli, from KTVY(TV) Oklahoma City, Chris Gordon, joins WDVM -TV there as reporter, joins KNBC(TV) Los Angeles as entertainment Washington, editor. crime and court beat. George Hillis, producer- director, Meredith Marion Young, from wDKx(FM) Rochester, Broadcasting's KPHO -TV Phoenix, joins co- N.Y., joins WROC -TV there as reporter. Mark Powers, wwBT(TV) owned WPGH -TV Pittsburgh as production from Richmond, Va., manager. joins WROC -TV as news photographer. Bill Evans, air personality, WLUP(FM) Chica- James Talerico, reporter and writer, Pitts- go, named music director. burgh Business Times, joins WIAJ -Tv Altoona, Pa., as reporter, Johnstown (Pa.) bureau. Ray Otis, from WNEW(AM) New York, joins Hynes Fitzgerald Stations, New York, as host, The Tina Hicks, 6 and 11 p.m. anchor, wMAZ -Tv United will be replaced Great Sounds. year association with station, Macon, Ga., assumes additional responsibil- at wcvB -TV by Jim Boyd, currently weekend ities as co- anchor, News Update, succeeding Uz Ayers, anchor, WISP -TV Tampa -St. Peters- co-anchor. Jack Fitzgerald, assignment edi- Carol Slark, named health reporter. burg, Fla., and Bobby Rivers, from noncom- tor, WCVB -TV, joins WLVI -TV as news director. mercial WMVS(TV) Milwaukee, join WISN -Tv Melissa Sander, anchor, WSM -AM -FM Phila- as co- hosts, More, information and entertain- Richard Threlkeld, national correspondent, delphia, joins wtoc -Tv Savannah, Ga., as ment programing. ABC News, New York, named chief corre- reporter. spondent, World News Tonight. ABC News Mike Hartnett, sports anchor -reporter, WLKY- correspondents named regular contributors, TV Louisville, Ky., named sports director. World News Tonight: Barry Seratin, Lynn Kelly Daley, sports director, WIFR -TV Rock- Sherr, Jack Smith and James Wooten. Technology ford, Ill., joins WLKY-TV as weekend sports anchor. Evan Carl, from WQAM(AM) Miami, joins Stephen B. Schwartz, VP, Asia staff oper- WMZQ(FM) Washington as news director and ations, IBM World Trade Americas/Far East Ron Callan, sports reporter, KIRO -TV Seattle, morning news anchor. Business Systems, named sports manager. Corp., joins Satellite Mike Meyerand, weekend news producer and McLean, Va. -based partnership of Aetna, John Buchan, reporter, News Travel Net- special projects producer, wxYz-Tv Detroit, IBM and Comsat. He succeeds Robert C. work, Sacramento, Calif., joins KCRRA -TV named producer, 5 p.m. news. Helen Pasa- Hall, named chairman. there as reporter, Weeknight. karnis, producer, defunct Satellite News Carl Reber and John Harrington, senior VP's, Fred Sutton, from Procter & Gamble, Cincin- Channel, Stamford, Conn., joins wx'z-Tv as nati, joins Facet Communications, for profit producer, 6 p.m. news. subsidiary of noncommercial wcET(TV) there as manager of satellite services. Bill Bauman, news director, wCPx -Tv Orlan- do, Fla., joins WESH -TV there as assistant Jon Olson, air personality, WKSW(FM) Cleve- news director. land, assumes additional duties as program operations manager following resignation of Steve Swenson, newsroom administrator, program director, Mike Scott. KFWB(AM) Los Angeles, named assistant news director. Kim Nordt, associate producer, Good Morning Steve Ference, from KPRC -TV Houston, joins Houston, KIRK -TV Houston, named producer. WBNS -TV Columbus, Ohio, as director of Alan Furst, from WCAW(AM) Charleston, W. news production. Va., joins WIRE(AM) Indianapolis as program wpsD -TV Paducah, director. Laura Browning, from Ky., joins WOTV(TV) Grand Rapids, Mich., as Lois Harmon, from noncommercial WENH-TV noon news producer. The next time busi- Durham, N.H., joins WBZ -TV Boston as asso- ness takes you to Los WJKS -TV Jackson- ciate producer, special projects unit. Robert Kartheiser, from ville, Fla., joins wsiv(rv) Elkhart, Ind., as Angeles, take yourself to Wayland Boot, from KOIN -TV Portland, Ore., anchor-producer and reporter. Le Parc, the fashionable joins WKYC-TV Cleveland as sports anchor. full service hotel located Amy Witte, weekend reporter, wsn. -TV Harris- conveniently between Norm Gregory, from KIR(AM) Seattle, joins burg, Ill., joins WCOV-TV Montgomery, Ala., Hollywood and Beverly KOMO(AM) there as air personality. as noon anchor and reporter. Hills that's become the Rick Powers, from Wrrv(TV) West Palm Andrea Keyser, weekend anchor-reporter, inn of the industry! Beach, Fla., joins KPLR -TV St. Louis as sports WGBS(AM) Miami, joins WCIX-Tv there in anchor-reporter. same capacity. Kathleen Pavelko, from noncommercial WPSX -TV Clearfield, Pa., joins West Virginia News and Public Affairs Public Radio, Charleston, W. Va., as public affairs executive producer. Rod Colvin, anchor -reporter, WOW-AM -FM William Huddy, anchor -reporter, KKrv(TV) hôtel de luxe Omaha, named news director. Colorado Springs, joins KVIA -TV El Paso as 6 and 10 p.m. anchor. 733 North West Knoll 1Fipp Frohlichstein, executive producer, West Hollywood, CA 90069 KMOx -TV St. Louis, named assistant news di- Jim Dyer, from wimicno Miami, joins wJLA- (213)855 -8888 rector. William Berra, assignment editor, wL3- ry Washington as anchor -reporter. TV Chicago, joins KMOX -TV, succeeding ( 800) 421 -4666 -reporter, wPTA(TV) Berra. Gerry Dick, noon anchor (800)252-2152, in California Fort Wayne, Ind., joins WRVT(TV) Indianapo- Or see your Travel Agent Tom Bell, news director, CKLW(AM) Detroit, lis as field anchor.

Broadcasting Jan 23 1984 125 Comsat, Washington, retiring. Eureka, Calif., joins KEZt -TV Eugene, Ore., wimca-V) New York, and director of engineer- as promotion succeeding Robin Stephen Wozniak, product engineer, Tele- manager, ing, parent 11-ibune Broadcasting Co., will who Dynamics, Fort Washington, Pa., joins Acro- Tappan, resigned to form own Eugene- receive National Association of Broadcasters based advertising and public relations firm. dyne Industries, Blue Bell, Pa., as electrical Engineering Achievement award. design supervisor, responsible of design for Bill Dion, promotion publicist, WESH -TV Or- Tom McCoy, senior VP, National Radio low and medium -power television broadcast lando, Fla., named assistant promotion man- Broadcasters Association, Washington, equipment. ager. named executive VP and general manager. Rulon, Appointments, Satellite Television Corp., Pamela Lamb, community affairs director, Jane from Distilled Spirits Council of the United States, Washington, Washington: Roy Greene, division director, WSJV(TV) Elkhart, Ind., named promotion joins NRBA personnel and administration, to VP, person- and public affairs director. as director, member services. nel and administration; David Saitman, from William W. Taylor, senior partner, Audience Russ Baker, from KOLR -TV Springfield, Mo., Oak Media Corp., Rancho Bernardo, Calif., Research & Development, Dallas -based KOAM-TV Pittsburg, as promotion to senior marketing adviser; Owen Barry, re- joins Kan., communications manager and community affairs director. consulting firm, named gional support manager, field operations of- managing partner. fice, RCA, South Plainfield, N.J., to man- Janice Webster, promotion director, wm -TV Jeff Lucifer, from KSDO -FM San Diego, joins ager, field operations planning, and James Wheeling, W. Va., joins WBNS -TV Columbus, Knickle, senior marketing representative, Ohio, as supervising producer, on -air promo- Global Communications, San Diego-based broadcast marketing, in- Comsat, Washington, to senior advisor, plan- tion. management and ning development. vestment firn, as VP, general manager. and business Daniel Holm, news promotion coordinator, Paul Reid, former owner, WLAG(AM)- Carl Schoenberger, director of research and WHBQ -TV Memphis, joins WMAR -Tv Balti- WWCG(FM) LaGrange, and WBHB(AM) development, Tocom, Dallas, named VP, re- more as news promotion producer. Ga., search and development. Fitzgerald, Ga., has formed own media bro- kerage and consulting firm, Paul E. Reid Co., Thomas Bartunek, from Metropolitan Opera, based in LaGrange. New York, joins Wold Communications, Allied Fields James Peacock, senior New York. as VP, Eastern sales. staff consultant, research, Arbitron, Laurel, Md., named man- David S. Gingold, VP, Kees van der Keyl, from Panavision Electron- ager, research department. ics, San Jose, Calif., joins EEV Inc., Elms- sales and marketing, Radio, ford, N.Y. -based manufacturer of communi- Birch Coral cations equipment, named broadcast Springs, Fla., named president. In restruc- products sales manager, Arizona, New Mexi- Deaths co, Oklahoma and Texas. turing of company to become effective Glenn Wolk, Eastern regional sales manager, March 1, Birch Radio Lynn L. Meyer, 78, for- visual products division, Hitachi Denshi, division becomes op- mer president, Inter- Woodbury, N.Y., named national sales man- erating subsidiary of mountain Network ager, visual products division. parent, Birch Re- Inc., Salt Lake City, W. Parnell Johnstone, VP, chief financial of- search Corp. died Jan 12 of compli- ficer, Xebec, Sunnyvale, Calif. -based com- Gingold Martin Rubenstein, cations following puter equipment manufacturer, joins Mag- president, Mutual Broadcasting System, stroke, at American num Microwave Corp., Mountain View, Washington, named to board of trustees, River hospital, Sacra- Calif. -based telecommunications equipment Washington Journalism Center. mento, Calif. He be- manufacturer, as VP, finance. gan his brodcast career Jordan Rizar, director, Navy Broadcasting as salesman for Elmer Chancellor, VP, engineering, Gilmore Service, Washington, has been appointed di- WDGY(AM) Minneapo- Broadcasting Corp., Kalamazoo, Mich., rector of American Forces Information Ser- Meyer lis in 1937, and was named senior VP. Gilmore is licensee of one vice there, succeeding Robert Cranston, re- later sales manager at WLOL(AM) there in AM, one FM, and three TV's. tired. 1940. In 1943, he moved to Salt Lake City as Edward Merritt, director of engineering, Gregory DePriest, chief, technical and inter- sales manager of then four -station network. WTVH(TV) Syracuse, N.Y., joins KPLtt -TV St. national branch, Mass Media Bureau, FCC, In 1950, he became president, post he held Louis as chief engineer. Washington, joins Association of Maximum until his retirement in 1973. Survivors in- Service Telecasters there as VP. clude his son, Bill, who is general sales manager, KHSL -TV Chico, Calif. Larry Kaufman, from Warner Amex Satellite Entertainment Co., New York, joins Opinion Herb Scott, 57, president and sole owner of Promotion and PR Research Corp. there as VP, cable/video re- Great Scott Stations, Pottstown, Pa. -based search center, which provides research and group owner of 7 AM's and 5 FM's, died of Kenneth Fournier, director of advertising, consulting services to cable systems, MSO's heart attack Jan. 16 while playing racquetball promotion and publicity, Warner Brothers and programers. at Pottstown WMCA. He is survived by his Television Distribution, Los Angeles, named wife, Faye, four sons and one daughter. Benton Hammond and Janet McDavid, asso- VP, advertising, promotion and publicity. ciates of Hogan & Hartson, Washington com- Ralph W. (Petey) Greene, 52, host and pro- Mike Ortman, VP, Charles J. Brotman Associ- munications law firm, have become members ducer, Petey Greene's Washington, public af- ates, Washington public relations firm, joins of firm. fairs program on WDCA -TV Washington, and Home Team Network producer-host of nightly radio talk show, Pe- Sports there as public Eric Severeid, retired commentator and corre- relations manager. Greg TenEyck, assistant tey Greene's Midnight Snack, WYCB(AM) spondent, CBS News, has been voted Nation- director, public relations, Charles J. Brot- Washington, died Jan. 10 of cancer at Doc- al Press Club's Fourth Estate award for "life- man, succeeds Ortman. tor's hospital, Lanham, Md. Survivors in- time of contributions to American clude two daughters and son. John Moczulski, director of design graphics, Journalism." Elmer Robert Tera, 64, producer- director, KABC -TV Los Angeles, joins KGO -TV San Elton Rule, vice chairman, American Broad- WPVI -TV Philadelphia, died Francisco as creative services director. of heart attack casting Companies, New York, named recipi- Jan. 7 while visiting relatives in Middleton, David Caldwell, promotion writer-producer, ent of National Association of Broadcasters' Conn. He is survived by his wife, Evelyn, WFAA -TV Dallas, named senior producer, Distinguished Service award, given to broad- and two sons. news promotion. Sandy Barber, program as- caster who has made "significant and lasting Ernie Calcutt, 51, sports director, CFRA(AM)- sistant and producer, WFAA -TV, named press contribution to the American system of CFMO -FM Ottawa, died of stroke Jan. 10 at relations/special projects coordinator. broadcasting..." Ottawa General hospital. He is survived by Sallie Knowlton, program director, KVIQ(TV) Otis Freeman, senior VP, engineering, wife, Pauline, three sons and two daughters.

Broadcasting Jan 23 1984 126 Hstc ter

Mimi Weyforth Dawson: 1972 election. After she returned to Washington, a a strong voice neighbor, who also happened to be Senator for broadcasters Robert Packwood (R- Ore.)'s administrative assistant, urged her to apply as the senator's FCC Commissioner Mimi Weyforth Daw- press secretary. She did, got the job in Sep- son, a Republican whose term expires June tember 1973 -and acquired a powerful po- 30, 1988, is one of the few. She's one of the litical mentor. few women to have served as a commission- About that time, Dawson converted to the er and the only one there now; she's one of Republican party. "When I was 24 years old, the few commissioners who is neither a law- my philosophical and political predisposi- yer nor an engineer. She's also the only sit- tions were not based on practical exper- ting commissioner whom people use words ience," she says. "It seemed obvious to me like "tough" and "aggressive" to describe. that I could be more philosophically com- She has put those qualities to use on deci- patible in the Republican party." sions that have usually been to the broad- Dawson eventually became Packwood's caster's liking. chief of staff, coordinating the activities of "Generally she has an excellent record," Packwood's personal offices, the Senate said Erwin Krasnow, senior vice president Mimi VVeyforth Dawson -FCC commissioner; Commerce Committee, the National Repub- and general counsel of the National Associ- b. Aug. 31, 1944, St. Louis; BA, Washington lican Senatorial Committee and the Senate ation of Broadcasters. "She's been strong on University, St. Louis, 1966; social worker, Republican Conference. First Amendment issues; she's been very Missouri Division of Welfare, 1966 -1968; Among her greatest contributions to the strong on deregulation, and she's urged the legislative assistant to Representative James senator, her then -colleagues said, were moti- FCC to take a hard and comprehensive look Symington (D -Ma) 1968 -1971; public vating the staff and putting Packwood staff- at issues in their entirety, instead of piece- relations, Taffy Wilbur & Associates, St. Louis, ers on a management -by- objectives system. meal. And, in the long run, that's best for the 1972; press secretary, legislative assistant and One ex- colleague also credits her with mak- public and broadcasters." chief of staff to Senator Robert Packwood (R- ing "significant" contributions through ener- In Washington, Dawson is known as an Ore.) 1973 -1981; FCC commissioner, July getic lobbying to the election of her boss as assertive personality. "If she had been inter- 1981 -present; m. Rhett Brewer Dawson chairman of the prestigious National Repub- ested in sports, she definitely would have (former staff director of Senate Armed lican Senatorial Committee and the Senate been a contact sports person," noted William Services Committee and now attorney in Republican Conference. Diefenderfer, former chief counsel to the private practice), Feb. 28, 1976. Dawson almost missed the FCC. Before Senate Commerce Committee. the 1980 elections, she told Packwood that Her strong will has been on frequent dis- she wanted to leave the Hill. She had offers play. FCC Chairman Mark Fowler wilted re- things, she's secretary- general of the Atlan- to run Washington lobbying operations, she cently in the face of Dawson's vehement in- tic Association of Young Political Leaders, explained, and felt is was time to move sistence that the commission consider an international group that's funded by the along. At Packwood's suggestion, she changing its low -power television rules to North Atlantic Treaty Organization. On the agreed to remain aboard until after the elec- give translator applications priority, even side, she is trying to learn Morse code and is tion. When the Republicans then took con- though Fowler clearly had the votes to ig- studying to get her radio operator's license. trol of the Senate, her outlook changed. nore her (BROADCASTING, Dec. 19, 1983). "The FCC ought to have someone with some And, not wanting to miss an opportunity, she And while Fowler long has been on the re- sense of the amateur service, and private opted to stay on for a while longer. cord as opposed to the concept of awarding radio in general," she says. It wasn't until the day of the inaugural that license preferences, Dawson managed to Her interest in politics was "stirred," she she decided to go for the FCC. She could persuade the FCC to launch a rulemaking says, by former President John E. Kennedy. have tried for a position as an assistant secre- proposing to give women odds in lotteries While working full time to put herself tary in a cabinet post. "But if I had wanted to (BROADCASTING, Sept. 26, 1983). through college (Washington University, St. be support staff, I'd have stayed on with Dawson also has demonstrated that she's Louis) she also found time to become active Senator Packwood," she says. not afraid to voice publicly ideas others in campus politics. And, the FCC, which is overseen by the might keep to themselves. For example, Atter she was graduated, she got a Job as a Senate Commerce Committee, of which , while it was fashionable to applaud the welfare investigator for the state of Missou- Packwood had become chairman, looked en- FCC's deregulation of radio, Dawson has ri, and stuck with that while doing volunteer ticing. "I thought the FCC would involve maintained that the commission's action was work for James Symington's 1968 primary issues of great magnitude that would be more cosmetic than real. In her view the campaign for the U.S. House of Representa- shaping society." FCC merely replaced "specific ascertain- tives. After Symington, a Democrat, won So she told Packwood she wanted the sev- ment and programing guidelines with amor- the primary, she was hired on the campaign en -year term that would be opened by the phous ones." In the FCC's TV deregulation staff. When Symington then won the general departure of former Acting Chairman Robert proceeding, she urged the commission to ex- election, Dawson became a legislative assis- E. Lee. The rest, as they say, is history. "The plore getting out of the business of content tant in his office. senator was spectacular-he went to bat for regulation of TV to the full extent possible Toward the end of 1971, however, Daw- me," Dawson says. under the Communications Act. (Now she's son decided that she wanted more political By her own reckoning, none of her contri- pushing the idea of having the FCC review, campaigning experience. She also wanted to butions in the mass media area thus far really in an omnibus proceeding, the need for all of gain access to the "inner sanctums" of politi- stand out. But she plans to serve her full its content regulation of TV and radio.) cal life. And she decided the best way for her seven -year term, so keep tuned. "I think I'm She wears more than one hat. She's a to do both was to get some public relations just beginning to have the basic knowledge member of the FCC's Federal -State Joint experience. So she returned to St. Louis and to be able to function as a good commission - Board for the telephone industry; she is the promoted state campaign issues and candi- er-to be able to make real contributions," FCC's defense commissioner; among other dates for a public relations firm during the she said. W

Broadcasting Jan 23 1984 127 If-TEN 0ED) FCC Commissioner Mimi Weyforth Dawson said last week commis- Group showing "niche" in marketplace for new sound with move sion should "quickly" launch "omnibus" proceeding to consider get- not dramatically affecting station's current core audience, accord- ting out of content regulation of radio and television to full extent it ing to station spokeswoman. Playlist will range from Frank Sinatra can under Communications Act. At dinner meeting of Federal to Kenny Rogers. Viacom is awaiting FCC approval of new set of Communications Bar Association in Washington, Dawson noted call letters, WLTW-FM, and will bill itself as "Lite-FM 106.7." Station, she had originally suggested idea during commission's TV dere- which recently became affiliated with Dallas -based Satellite Mu- gulation proceeding, but she had been persuaded it might be sic Network, still plans to clear SMN spots. Wiwi( has been pro- better to handle question elsewhere, "because content deregula- graming country since September 1980. Mutual's wHN(AM) re- tion poses fundamental questions which go to the very heart of our mains only full-time country outlet in New York. legislative authority, regulatory responsibility and judicial inter- pretation." Dawson, noting differences of opinion that Senator U.S. Conference of Mayors is scheduled to hold midwinter meeting Robert Packwood (R- Ore.), chairman of Senate Commerce Com- this week (Jan. 25 -27) in Washington and cable deregulation bid, mittee, and Representative Tim Wirth (D- Colo.), chairman of H.R. 4103, will be chief topic of discussion. Cities' mayors, who House Telecommunications Subcommittee, have over broadcast strongly oppose cable bill, will lobby House members intensively. deregulation legislation, said, we may see congressional action Group will also hear from House Energy and Commerce Commit- on broadcast deregulation in limbo. In this environment, I believe tee Chairman John Dingell (D- Mich.), who is slated to address it is important, even crucial, that the commission act most deliber- group Thursday. ately, most carefully when we consider an issue of this magnitude. Commission shouldn't allow fear that courts will reverse it to sway ABC -TV's American Music Awards telecast last Monday (Jan. 16) it from action, she said. "Just as we at the commission have made delivered average Nielsen rating /share of 27.4/41, making it high- it clear that we are not in the business of eliminating risk for est -rated music awards special in 10 years, ABC researchers said entrants in this new environment, so we cannot eliminate the risk Friday. Highest -rated is still 1974 Grammy Awards (30.3/52), but it." for ourselves in creating researchers said because of TV universe's growth since then, last o week's rating meant American Music Awards was seen in more Key members of House Energy and Commerce Committees and homes- 22,960,000 per average minute -than any other music Telecommunications Subcommittee are planning to meet this week awards program in history. They estimated 55 million people to resume talks on development of broadcast deregulation bill. Sub- viewed it. committee Chairman Tim Wirth (D- Colo.), in anticipation of meet- draft of bill ing, sent out 10 -page memo last week explaining Proctor & Gamble has expanded its commitment to cable advertising released in November, and view of where negotiations on bill with announcement that it will sponsor second program series on latest in a series of stand. "The attached package represents the USA Network -daily, half -hour program called The Great American compromise proposals I have made over the last few months in an Homemaker, to be hosted by Vicki Lawrence, star of NBC's Ma- effort to reach compromise on a bill. Although the National Associ- ma's Family. Compton Advertising is representing P &G in project. ation of Broadcasters has characterized this draft as a 'starting Program will debut Jan. 30 at 11:30 a.m. P &G is also sponsoring position as the following memorandum makes clear, the package weekly series on USA called Cover Story, celebrity profile series. goes much further than half -way in attempting to arrive at a fair compromise on the key issues." Turner Broadcasting System announced last week that, for second o time in eight days, superstation wrasmn Atlanta has broken ratings record for basic cable program. Feat was accomplished second Scientific-Atlanta Inc. contract to supply earth stations CBS awarded Jan. 15, with airing of movie "Giant" (10:35 as part of its conversion to satellite distribu- time around on Sunday, to its network affiliates a.m. -2:55 p.m.), which received average rating of 9.7 within w'ras At present, CBS Television Network is fed over tele- tion system. universe of almost 28 million homes. Week before, Saturday, Jan. CBS said conversion to satellite distribution is expect- phone lines. 8, airing of first episode of mini- series, Centennial, scored average by 1986, and first 10 installations will be rolled ed to be completed rating of 9.6. out in Southwest by March with others to follow at rate of about 20 installations per quarter. CBS said number of key affiliates around country will also be equipped with uplink capability. CBS spokes- Cablevision Systems and Scripps Howard have completed their pur- man explained that affiliates will buy satellite dishes from S -A but chase of 50,000 subscriber cable system serving Bridgeport, Conn., CBS will then arrange for affiliates to be reimbursed. CBS said for 550 million. Acquisition now gives two cable MSO's joint "typical" installation would include 7 -meter antenna dish for pri- ownership of two cable systems in region -other being adjacent mary reception and 4.6 -meter dish for back -up. CBS also said it system serving lower Fairfield county with close to 20,000 sub - has chosen AT &T to supply space segment of system by contract- scribers-as well as franchise for Sacramento, Calif. ing for five transponders each aboard AT &T's C -band Telstar 301 and 301 satellites. Eugene Bohi, president and general manager, woev-TV High Point, N.C., has left that post after more than 10 years with station. Ac- NBC-TV last Wednesday (Jan. 18) announced it has reversed deci- cording to Alan Henry, president of parent, Gulf Broadcasting, sion made one day earlier and will not air Paramount theatrical film, parting was "amicable," but represented "difference in priorities." "White Dog, "on grounds that such broadcast would be "inappropri- Bohi commented that "they felt someone could do a better job." He ate." Movie, which was labeled racist by some members of black said he has no definite plans, but is "considering options." Bohi, community after its 1982 release, had been scheduled for February who is chairman of government relations committee, ABC Televi- sweeps. "White Dog" was shown in limited theatrical release for sion Affiliates Association, says he will continue those activities in one week in Detroit and on several pay cable services this month. interim. Henry will be acting general manager of WGHP -TV until NBC, which reportedly paid $2.5 million for film, said decision to successor to Bohi can be found. drop movie was made after screenings for NBC executives. NBC said it "is holding discussions with Paramount about a replace- Newsfeed Network, Westinghouse television news service now ment." As late as Tuesday, NBC had defended film, about dog entering its fourth year, has announced it is expanding service from trained to kill black people, in statement claiming "White Dog" five to seven days per week. Newsfeed also announced agreement was "a well-made motion picture that makes a strong antibigotry has been reached with AP whereby all printed Newsfeed material statement." will be distributed to member stations via AP's high -speed televi- o sion news service known as APTV, along with normal AP copy flow, at rate of 1,200 words per minute. Viacom International's wKHK(FM) New York is scheduled to switch formats from country to "soft" adult contemporary today (Jan. 23) at o 5 a.m. Decision to change was based on research by The Research Voltron, half -hour animated children's strip of 120 episodes, has

Broadcasting Jan 23 1984 128 been acquired by Koplar Communications' World Events Produc- tions, St. Louis, for distribution in North America. Telepictures Test for teletext. Supporters of the European World System Tele- Corp. has acquired worldwide rights to Littlest Hobo, series of 96 half - text (WST) system convened in New York last week to an- hour episodes, produced by Glen- Warren Productions and one of nounce formation of a venture among Metromedia's xrrv(rv) Canada's highest-rated TV programs. Los Angeles, Zenith, Sanyo, Harris, Taft, BBC and Ameritext, o the U.S. -based marketing and promotion arm of WST, to pro- In wake of intense pressure from Congress. FCC last week an- vide teletext service to Los Angeles during the 1984 summer nounced it intended to delay telephone access charges for residen- Olympic games. Harris, the exclusive U.S. supplier of WST tial and single -line business users until after 1984 elections [mid - equipment manufactured by Hastings, England -based VG 1985[. Multiline business users are still scheduled to start paying Electronics, will install a complete teletext transmission system $6 per line per month. Commission also said it intended to reduce at xrrv. The station, with assistance from Taft Broadcasting, substantially amount AT &T long -distance competitors -such as, which operates a teletext system on its wxac -Tv Cincinnati, and MCI Communications -will have to pay for interconnection with the BBC, will originate a local teletext service, 100 pages, pro- local telephone companies, until they have same interconnection viding up -to -the- minute reports on all Olympic activity. The AT &T has. Commission is expected to formally adopt plan service will also provide traffic information with the help of Wednesday (Jan. 25). computer- generated reports. In addition, pages of national news and information will be supplied via xrry by Keyfax, the House Telecommunications Subcommittee's scheduled FCC over- teletext system delivered over the vertical blanking interval of sight hearing Feb. 8 is expected to generate lively dialogue between WTBS(TV) Atlanta. Both Zenith and Sanyo will be supplying 100 members and FCC Chairman Mark Fowler. Subcommittee mem- teletext receivers to be placed at various spots around Los bers are planning to grill Fowler on number of commission activi- Angeles such as hotel lobbies, Los Angeles International Air- ties; its decision on children's television is likely to be major sub- port and Olympic sites. ject. Subcommittee Chairman Tim Wirth (D- Colo.) and others are Bill White, vice president and general manager of xrrv, said expected to blast Fowler for closing rulemaking without adopting the Olympics project provides an ideal opportunity for us to tougher line. Representative John Dingell (D- Mich.), chairman of learn (about teletext/ and to show others what teletext will do to parent Energy and Commerce Committee, is also expected to and the many visitors who will come to southern latter's meeting last the consumers make appearance to question Fowler about for the Olympics." FCC's financial and syndi- California year with President Reagan on interest president of Ameritext, hailed the Olympic cation rules. FCC's record on minority employment and its propos- Gerald LeBow, project one providing 'momentum" in the effort to al to repeal ownership Hiles will also fall under attack. teletext as win acceptance of WST in the U.S. While Metromedia has not made a commitment to WST, or any form of teletext for that FCC last week voted to make it easier to put certain varieties of matter, beyond the Los Angeles project, LeBow was gratified electronic equipment on market. Under order, TV and FM broad- that the independent group owner opted to test the teletext cast receivers can be put on market without FCC approval. (FCC, waters with WST and not the North American Broadcast Tele- however, said it will continue to enforce all- channel regulations, text Standard embraced by CBS and NBC. (ABC has shunned peak picture sensitivity standards and UHF tuner noise figure any involvement with teletext up to this point.) requirements. It added that annual UHF noise figure performance reports will continue to be required.) AM antenna phase monitors and broadcast transmitters can be marketed after manufacturer Barry O. Chase, director of public affairs programing for Public notifies FCC that equipment is in compliance with commission Broadcasting Service, has officially thrown his hat into ring for PBS standards. presidency. Chase, who has been at PBS for eight years, has been strong advocate of special news programs at PBS, including Inside Metromedia Producers Corp., which has cleared its planned week- Story, International Edition and Frontline. Search committee has two three dozen names" so far, according to ly two -hour music and variety series, On Stage America, in 65 mar- received about to kets across U.S., has added six movies to package, to be aired every representative of committee. fourth Saturday and heavily promoted during preceding three weeks' programs. Movies include Squaring the Circle, made -for- United Satellite Communications Inc. is scheduled to announce TV co- production of Metromedia and United Kingdom's Televi- plans for direct -to-home satellite broadcasting service to Washington sion South, three made -for -HBO movies, including Terry Fox Sto- this week. ry, and feature film "Breaker Morant." Metromedia had originally o planned to air movies on once- a- morìth, prime time movie network it had hoped to launch, but Bob Bennett, president of broadcasting Board of trustees of National Association of Public Television Sta- and production for Metromedia, said company had been unable to tions set its FY '85 (beginning July 1) budget at $897,000. This is acquire enough films to fill out its package. "The studios wanted up from FY '84 figure of $840,000. In addition, NAPTS plans to seek much too much money," he said. "They've decided we can pay as additional $200,000 from outside sources to "develop public televi- much as the three major networks, but it just isn't so." sion research and planning capacities." o Howard Stringer, executive producer of CBS Evening News since FCC Mass Media Bureau employs higher percentage of minorities December 1981, has been named executive vice president, CBS than it's often given credit for. So said lames McKinney, Mass News, stepping into position vacated in September by Ed Joyce, Media Bureau chief, at luncheon meeting of National Conference of now president of news division. Replacing Stringer is Lane Venar- Black Lawyers in Washington last week. According to McKinney, dos, who has been senior producer of CBS Evening News since 175 (47.2%) of bureau's 371 employes are minorities. And 38 December 1981. (22.1%) of bureau's 172 professionals are minorities as well. "So o please, when you criticize us, use the right numbers," he said. Citing computer hassles, McKinney also said bureau was month Richard Threlkeld, national correspondent for ABC News, has been behind schedule in getting out omnibus rulemaking that will pro- named chief correspondent of World News Tonight. Prior to joining pose more than 500 locations for new docket 80 -90 FM stations. ABC News in 1982 as national correspondent, he had been corre- But McKinney said bureau should have rulemaking out by end of spondent, anchor and bureau chief of CBS News. ABC News also February. He also said minority preference scheme in lotteries for announced four other correspondents frequently seen on World low -power television stations appeared to be working out well for News Tonight have been named "regular contributors ": Barry Sw- minorities. Of 30 LPTV lotteries held thus far in contests that ann, Lynn Shsrr, lack Smith and James Wooten. included minority applicants, minorities won 22.

Broadcasting Jan 23 1984 129 C O M M I T T E D TO T H E F I R S T A M E N D M E N T & T H E F I F T H E S T A T E ditorlalsJ Fair winds from Hawaii itself, is worthy of congressional scrutiny, but the many other uses of television recording that were untouched by the Supreme The joint board of directors of the National Association of Broad- Court are in equal need of reappraisal for copyright protection. casters has good reason to be pleased about its accomplishments Most of those uses were merely conjectural when the producer's in Maui last week. In actions that were ingenious-considering case against Betamax was filed. they were thought up on the scene -they plugged a widening hole An estimated 10 million videorecorders are now in use, and the in the association's legislative apparatus, and they placed the number is rapidly increasing. How are those instruments being president in a position of accountability from which his continu- used? Are the owners of recorders taping the uninterrupted trans- ing performance can be fairly evaluated. missions of, say, an HBO to retain in their tape libraries, and if so, Moreover, they made these almost Draconian changes without what is the probable effect on theater attendance? Or for that tearing either the association or its professional staff apart. In- matter, on broadcast and cable viewing? Are copyright owners deed, all parties involved went home happier from their stay in justified in wanting to participate in the proceeds from the com- Hawaii: the executive committee, because it had moved quickly mercial rental of television tapes? How much tape trading or to respond to criticism and suggestions from other board mem- lending goes on among the owners of videorecorders? The ques- bers; President Eddie Fritts, because he was free of a bureaucratic tions go beyond the new video wonderland. Is the home audio entanglement that had served a previous administration well but taping of radio music an unfair intrusion in the phonograph record that was ill- suited to his own management style; Executive Vice business? President John Summers, because he had a new charter for action If the principle of copyright protection is to be preserved, in an area he finds comfortable and a true opportunity for rejuve- copyright owners must be assured a fair return from new uses of nation in a long NAB career. their works. At the same time, the public is entitled to protection One cannot recommend as a casebook study in management from organized gouging. the tortuous course taken by the NAB in arriving at its new status Copyright law has never been easy to write and will be less so quo. But once over the wonderment of it all, one can admire the in a time of galloping technology, but the Supreme Court has result. There's now real reason to hope that a corner has been deprived Congress of an excuse to stall. Fast forward. turned in the Fritts administration, and that more good news than in the months to come. bad will issue from N Street Second call Heat's on House Last summer FCC Commissioner Mimi Weyforth Dawson invited suggestions on how the FCC can rid its books of rules that go It was inevitable, considering all the promising that has gone on, beyond those explicitly required by the Communications Act. that some winners of big -city cable franchises would discover She wanted help in reversing what she accurately called "the that they had promised too much. Warner Amex has made the remarkable history of regulatory accretion." So far nobody has discovery in Milwaukee and Dallas and has shared it with the offered help, a condition that ought to be corrected. world. Others have made it elsewhere, at lower visibility. Dawson brought up the subject again last week in addressing The examples of failed expectations will undoubtedly be cited the Federal Communications Bar Association (see "In Brief'). by the municipal authorities who are resisting the cable legisla- This time she gave broadcasters more reason to bestir themselves, tion that the Senate passed and the House is considering. The noting that with prospects dimming for acceptable deregulation in locals will say they need to retain authority that the federal regula- the Congress, deregulation at the FCC, within the limits of its tion would pre-empt if they are to make the franchise winners authority, may be the best deal that broadcasters can expect. keep their promises. Dawson is aware that meaningful deregulation by the FCC will The view here is that the problems in Milwaukee, Dallas and be challenged in the courts. That means that crafting true deregu- less publicized cities argue for exactly the kind of disciplined lation by the FCC for both radio and television must be done with franchising that the federal legislation would create. Indeed, as all the legal skill that can be mustered. Who will volunteer? Steven Effros, executive director of the Community Antenna Television Association, pointed out last week during the Texas Cable Show, order must be instituted before the franchising process starts all over again in the renewal of franchises that are expiring. H.R. 4103 is the bill that is needed. It has never looked better than it looks now.

Videorecording and the Hill Congress has been invited by the Supreme Court to bring copyright law up to speed with the communications revolution. It will decline the invitation only if it wishes to enhance its reputation for ducking hard issues in election years. The court's 5 -to-4 decision in the Betamax case last week raised more questions than it resolved. The majority has ruled that home taping of television shows for replay at more conve- Drawn for BROADCASTING by Jack nient times is a fair use of a copyrighted work and hence subject Schmidt to no royalty payment under existing law. That condition, by "That's not what I meant by 'enhance the bass.' "

Broadcasting Jan 23 1984 130 Doughnuts to dollars.

Budget cuts threatened to close the Blandford Nature Center, a working farm with trails and exhibits run by the Grand Rapids Public Museum. To help save it, WJFM Radio offered support for the Center's Back -To -Earth -Day fund- raising celebration. Admission was free, but proceeds from the sale of refresh- ments went to the Center. WJFM provided promotion plus the services of "Uncle Walt the Donut Man." The event was a tremendous success, and the Center's Director wrote, "Your contribution made it possible for us to hire our doughnut baker and add all the profits to the Save the Farm fund. Your on- the -air support is also much appreciated." Helping preserve this opportunity to see man and nature working in close harmony is all part of the Fetzer tradition of total community involvement.

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