The Fifth Estate Broadcasting Jan 23 THE WOMEN YOU WANT WANT GOOD COMPANY The *1 afternoon show with 1Win Cities women 18 -49 and 25 -54 is Good Company.* Company 9iov 135, Niemen DMA. Arbitran ADI, weekdays 5.4 p.m. Subject to limitations or survey. for further Information, call 6 155TP.TV Sales at (612) KSTP -TV 646 -555S or your nearest NGrareapolw / BtPrd Petry offke. DISTRIBUTED EXCLUSIVELY THROUGH EEMBASSY TELECOMMUNICATIONS IYU1 Avenue o1 The Sim. Los Angeles. CAYWÒ /(21i)bbi-J6UJ ©1983 Embassy Telecommunications This announcement appears as a matter of record only. Direct Broadcast Satellite Corporation Direct Broadcast Satellite Corporation (DBSC) has approval from the Federal Communications Commission to establish a direct broadcast satellite service as a common carrier. Direct broadcast satellites, which are exceptionally high -power communications satellites whose signals can be received by relatively small, inexpensive antennas, will enable homes and offices throughout the United States to receive a broad range of television programs and information services directly from satellites orbiting in space. We have been retained by DBSC to provide general financial advisory services and to design and arrange joint venture, construction and long -term financing for its satellite system. For additional information regarding DBSC, please contact one of the individuals listed below. BECKE PJARIB A. G. Becker Paribas Incorporated Project Finance Group Charles S. Marantz, Vice President 212/747 -4112 Paul H. Rapisarda, Assistant Vice President 212/747 -4046 Vol. 106 No. 4 Broadcasting Jan 23 Summers named NAB's chief lobbyist Sony wins Betamax case INTV in Los Angeles Top 50 broadcast advertising agencies fin - LOOK INSIDE D NAB chooses its executive vice NATPE. PAGE sa. Burch gives status report on president, general manager, John Summers, for syn. PAGE 68. Programers tell independents to be chief lobbyist post. Budget approved, Hill course patient with first -run fare. PAGE 70. Original product charted among other decisions emanating from seen as easing program shortage. PAGE 74. joint board meeting in Hawaii. PAGE 35. Advertisers and sellers hash out differences. PAGE 78. INN looks at sports, getting stations on the PAGES 80 -82. CONSUMER VICTORY D Supreme Court decides that air, sales and news. home videotaping is legal. Decision is expected to ignite battle on Capitol Hill to compensate INTELSAT SCORE Intelsat aims to head off copyright owners. PAGE 37. competition as it heads into 21st year. PAGE sa. O makes proposal TEXCAB PREOCCUPATION D Warner Amex cutbacks DALLAS SHOWDOWN Drew Lewis system in Dallas. in major cities are major topic of concern during to scale down Warner's cable Texas Cable Show. PAGE 38. PAGE 86. D admits BUSY MARKET D First -run programing is the TINKER HERE NBC chairman fall vows network biggest crop in years, observers say, as INN disappointment with schedule, ends; NATPE is just around the corner. PAGE ao. will do better. PAGE 89. D Quincy Wash., cable operator MURDOCH CHECK D Warner and Chris -Craft MUST-CARRY CASE stations to complete exchange of stock in move seen to takes case for deleting must -carry it more difficult for Rupert Murdoch to gain appeals court. PAGE 91. control of Warner. PAGE 41. CONVENTION ADVANCES D National Religious MULTIPLE COMMENTS D FCC receives avalanche of Broadcasters and Radio Advertising Bureau's testimony on ways to lift ownership limits on Managing Sales Conference prepare for broadcasters. PAGE 42. respective meetings. PAGE 94. TOP 50 0 Young & Rubicam again tops list of PBS DEBATE o Koppel and Donahue lead eight leading advertising agencies with radio, Nand Democratic candidates through first debate of cable billings. PAGES 47 -60. political season. PAGE 101. WORTHY GOALS D is HAVING A PARTY D The Association of Independent Mimi Dawson defining her Television Stations celebrates in Los Angeles with role as FCC commissioner through strong stands its largest gathering. PAGE 62. Industry leaders and a commitment to making "real contributions" wrestle with next year's scheduling of INTV and to the industry PAGE 127. INDEX TO DEPARTMENTS Business 84 Datebook 22 In Brief 128 Open Mike 26 Business Briefly 14 Editorials 130 Journalism 101 Programing 89 Cablecastings 10 Fates 8 Fortunes 123 Law 8 Regulation 91 Riding Gain 88 Changing Hands 96 Fifth Estater 127 The Media 94 Stock Index 104 Closed Circuit 7 For the Record 106 Monday Memo 32 Broadcasting (ISSN 0007 -2028) is published 51 Mondays ayes( (combined issue at yearend) by Broadcasting Publications Inc.. 1735 DeSales Street. N. W. Washington. D.C. 20036. Second-class postage paid at Washington. D.C., and additional offices. Single issue $2 except special issues $3.50 (50th Anniversary issue $10). Subscriptions. U.S. and possessions: one year $60, Iwo years $115, three years $160. Canadian and other international subscribers add $20 per year. U.S. and possessions $170 yearly for special delivery. $100 for first- class. Subscriber's occupation required. Annually: Broadcasting D Ceblecaoing Yearbook $80. Across the Dial $6.95. Microfilm of Broadcasting is available from University Microfilms, 300 North Zeeb Road. Ann Arbor, Mich. 48106 (35mm, lull year $55). Microfiche of Broadcasting is available from Bell 8 Howell. Micro Photo Division, Old Mansfield Road. Wooster. Ohio 44691 ($37/yr.). Postmaster please send address corrections to Broadcasting. 1735 DeSales St., N.W. Washington, D.C. 20036. / INDEX To ADVERTISERS A.G. Becker Paribas. Inc. 4 D Blackburn & Co., Inc. 96 0 Blair TV 34 0 Broadcast Electronics. Inc. 57 0 Broadcast Personnel, Inc. 123 D Chapman Associates 99 o Chicago, The University of 105 0 Churchill Productions 14 0 Classified Ads 112 -122 0 Columbia Pictures Television 12 -13, 23, 69 o Continental Electronics 28 o R.C. Crisler & Co. 101 o Embassy Telecommunications Second Cover/3 o The Fetzer Stations Third Cover o Gannett 79 o Golden West Television 49, 51 0 Group W Productions 11 0 Josephson International, Inc. 102 o King WNW 61, 63, 650 KSTP -TV Front Cover o KTLA 85 o Le Parc Hotel 125o Lorimar 89, 91, 93, 950 Reggie Martin and Associates, Inc. 100 o MCATV 6, 15, 16 -17, 550 Metromedia Producers 66 -67 0 Multimedia Entertainment 750 National Telefilm Associates, Inc. 18 0 NEC America, Inc. 83 o Paramount Television Domestic Distribution 43, 44 -45 o Petry 52-53 o Professional Cards 111 0 Cecil Richards, Inc. 97 o Robert W. Rounsaville & Associates 98 0 Scripps - Howard Foundation 103 o Services Directory 110 0 SONY Broadcast 20 -21 o Howard E. Stark 56 o D.L. Taffner/Ltd. 81 o Telepictures Corp. 24 -25, 27, 29 o Time World Newsradio Service 33 o The Tobacco Institute 600 Turner Program Services 8 -9 o United Press International 59 0 Viacom 19 o Victory Television 76-77 o fAlard -Beck Systems Ltd. Fourth Cover a Warner Bros. Television Distribution 31 0 Vf stern -yWrld Television, Inc. 71, 72-73, 87 o WOR-TV 46 aFFAUNID RU NG! And the track is fast! The syndication numbers are starting to come in, and Quincy's doing exactly what it was touted to do- attracting huge numbers of young women, winning time periods from late afternoon to late night and giving a giant boost to its lead -out news programs! Here are the results from these early starters: CHICAGO WBBM -TV 4:00PM ST. LOUIS KMOX -TV 4:00PM # 1 in the time period for both ratings and Moved station from 4th to 1st with four times as share -and a totally dominating performance many women 18 -49 as last year's programming. women 25 -54. among KANSAS CITY KCTV 10:30PM LOS ANGELES KNXT 3:30PM Boosted station from 3rd to 1st, delivering 55% # 1 with men 25 -54. Strong gains over lead -in more women 18 -49. and last year's programming. FRESNO KMPH -TV 12:OONOON MIAMI WSVN -TV 4:00PM Rating jumped 50% while the number of Delivered 80% more women 18 -49 than its women 18 -49 doubled over the previous year's lead -in -a 50% gain over last year. programming. QUINCY The favorite! MCATV SOURCE NOVEMBER 1963 BBB AND NSA SWEEPS. x 196A UNIVERSAL CITY STUDIOS INC. ALL RIGHTS RESERVED. (Closed'4 Circ -., it) whatever happens in future, he will receive Fin /syn fizzle? sizable annual compensation until Crowded stage becoming eligible for normal NAB Is it all over? ABC and NBC were pension. It's safe bet that Metromedia's KTTV(TV) reported last week to be at point of Los Angeles, in association with abandoning efforts to negotiate settlement proponents of World System Teletext, will of financial interest/syndication issue with not be only ones providing Olympics - motion picture producers and, evidently, Refiguring sweeps related teletext service in Los Angeles next write off further efforts to get those FCC Strange things happen -sometimes twice summer (see "In Brief," this issue). Both rules repealed. "We've made all sorts of in sixth months. Though national ratings CBS and NBC have tested services at their offers that were stonewalled [by made it clear that CBS -TV won prime owned and operated stations there producers]," one well -placed source said. time in November sweeps (by more than a (KNXT[TVI and KNBCITVI), and it's "There's been plenty of give on our side rating point, at that), tabulations of understood that both networks are but no give at all on theirs." With informal market -by-market reports raise doubts formulating plans to provide service deadline of Jan. 31 for completion of aplenty. ABC researchers, in fact, designed to promote teletext during negotiations, there was speculation or that- calculate that ABC won (barely) in summer games. Speculation is that one barring spectacular turnaround -ABC Arbitron measurements and that CBS both networks may align with Panasonic and NBC would soon give individual won (barely) in Nielsens.