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A COASTAL COMMUNICATIONS CORPORATION PUBLICATION MARCH/APRIL 2013 VOL. 20 NO. 2 $10.00 Las Vegas The Odds-On-Favorite for Meeting Success Photo courtesy of Las Vegas News Bureau News Vegas Photo courtesy of Las Page 36 Spa Resorts Page 14 Tech Update Page 18 CSR Page 22 Florida Page 28 ISSN 1095-9726 .........................................USPS 012-991 A COASTAL COMMUNICATIONS CORPORATION PUBLICATION MARCH/APRIL 2013 Vol. 20 No. 2 Photo by Belinda Serata Photography Belinda Serata Photo by Page 28 FEATURES Teambuilding challenges arranged by Miami’s Vibe Agency under Florida’s sunny skies and balmy breezes kept 14 The Wellness Prescription these financial firm’s attendees fully Meetings + Spa Resorts = Smart Business energized and engaged. By Stella Johnson A wellness visit to the 18 High-Tech Tools G Spa at Foxwoods Resort Casino, a premiere Connecticut for Managing meeting property, is Meetings always welcome. And Proving Their Value By George Seli DEPARTMENTS 22 The Greater Good 4 PUBLISHER’S MESSAGE How CSR Adds Value to the 6 INDUSTRY NEWS Community and the Company By John Buchanan 7 SNAPSHOTS Page 14 Photo courtesy of Foxwoods Resort Casino Photo courtesy of Foxwoods 10 FAcebook…OR FAcE TIME? Why Business Relationships Take More Than Texting, Friending and Online Connecting DESTINATIONS By Michael Houlihan 12 Presentations 28 Florida 8 Ways to Increase and Sustain Audience Participation The Dream Destination By Scott Steinberg By Derek Reveron 50 cORPORATE LADDER Page 22 Photo courtesy of PwC 50 READER SERVIcE CSR at work.Winners of PwC’s High 36 Las Vegas School Business Challenge received The Odds-On-Favorite $40,000 from the PwC Charitable for Meeting Success Foundation Inc. to help benefit By Karen Brost financial education at their school. Insurance & Financial Meetings Management is published bi-monthly by Coastal Communications Corporation, 2700 N. Military Trail, Ste. 120, Boca Raton, FL 33431-6394; 561-989-0600. Single copies $10.00 U.S.A.; back copies $12. Yearly subscription price is $65.00 in the U.S.A.; $135.00 in Canada. Distributed without charge to qualified personnel. Periodicals Postage Paid at Boca Raton, FL, and additional mailing offices. POSTMASTER: Please send address changes to Insurance & Financial Meetings Management, 2700 N. Military Trail, Ste. 120, Boca Raton, FL 33431-6394. Nothing contained in this publication shall constitute an endorsement by Coastal Communications Corporation (Insurance & Financial Meetings Management), and the publication disclaims any liability with respect to the use of reliance on any such information. The information contained in this publication is no way to be construed as a recommendation by I&FMM of any industry standard, or as a recommendation of any kind to be adopted by or binding upon any corporate/incentive travel planner or agent. Reproduction of any portion of this publication by any means is strictly forbidden. Editorial contributions must be accompanied by return postage and will be handled with reasonable care. However, the publisher assumes no responsibility for return of unsolicited photographs or manuscripts. Subscriber: Send subscription inquiries and address changes to: Circulation Dept., Insurance & Financial Meetings Management, 2700 N. Military Trail, Ste. 120, Boca Raton, FL 33431-6394. Give old and new addresses including zip codes. Enclose address label from most recent issue and allow five weeks for change to become effective. Printed in U.S.A. © 2013 www.themeetingmagazines.com INSURANCE & FINANCIAL MEETINGS MANAGEMENT MARCH/APRIL 2013 3 Publisher’s Message A COASTAL COMMUNICATIONS CORPORATION PUBLICATION PUBLISHER/EDITOR-IN-CHIEF Harvey Grotsky [email protected] GROUP PUBLISHER New Solutions Arthur Hyman For the first time, the Meeting Professionals International (MPI) Business [email protected] Barometer reveals significant, uplifting shifts in the meeting and event indus- CREATIVE DIRECTOR Mitch D. Miller try. During the economic uncertainty and budget cuts, savvy meeting profes- [email protected] sionals learned how to adapt and persevere. After a three-year battle, they MANAGING EDITORS emerged leaner, meaner and equipped with “new expectations, new tools Susan W. Fell at their disposal and new opportunities to address the strengthening meet- [email protected] ing and event market,” according to the February 2013 survey. In addition, Susan S. Gregg “technology, budgets, lead times, risk manage- [email protected] ment, employment levels and fluctuating prices CONTRIBUTING EDITORS Mike Bassett continue to be significant factors, but these chal- Karen Brost lenges have new solutions.” John Buchanan Timothy Herrick Chief among these “new solutions” is how Stella Johnson meeting professionals combine new technology Derek Reveron George Seli with the old-fashioned, trustworthy face-to-face approach to achieve the best outcomes. PRESIDENT & CEO In Jason Hensel’s blog* “MPI TechCon Balances Harvey Grotsky Technology and Humanity,” we learn how Kyle VICE PRESIDENT OF OPERATIONS David A. Middlebrook Hillman, co-chair of the MPI Chicago Area [email protected] Chapter’s popular, three-year-old TechCon used ADVERTISING SALES OFFICES fresh, new influential speakers and innovative 2700 N. Military Trail, Suite 120 Boca Raton, FL 33431-6394 venue modifications to wow attendees. The event featured an “interactive 561-989-0600 Fax: 561-989-9509 club-like exhibitor showcase.” According to Hillman, the new concept worked NORTHEAST very well: “The lounge design created paths, not aisles, forcing attendees to Jeffrey Posner 516-594-2820 · Fax: 516-594-2826 mingle and walk around people and furniture, not past them. It also created [email protected] lasting touch points for vendors in a more relaxed networking approach rather FLORIDA/CARIBBEAN than a hard sell. A lot of suppliers have lost the art of connecting with buyers Arthur Hyman 561-989-0600, ext. 108 · Fax: 561-989-9509 — we created an atmosphere that brought that back.” [email protected] I wholeheartedly concur with Hensel’s conclusion: “Yes, technology may SOUTHWEST draw you there and may help with that first step, but it’s the face-to-face 561-989-0600, ext. 114 · Fax: 561-989-9509 connection that seals the deal. The MPI Chicago Area Chapter realizes that, [email protected] and TechCon was a great success because of the balance between technol- SOUTHEAST 561-989-0600, ext. 114 · Fax: 561-989-9509 ogy and humanity.” [email protected] This month’s issue is chock full of “new solutions” to help you meet new LOUISIANA/TEXAS challenges. Check out “The Wellness Prescription (page 14), “High-Tech Tools Arthur Hyman 561-989-0600, ext. 108 · Fax: 561-989-9509 for Managing Meetings” (page 18); and “The Greater Good” (page 22), as well [email protected] as the destination reports on Florida (page 28) and Las Vegas (page 36). MIDWEST *Find Hensel’s blog at www.mpiweb.org/blog/events 561-989-0600, ext. 114 · Fax: 561-989-9509 [email protected] WEST Marshall Rubin 818-888-2407 · Fax: 818-888-4907 [email protected] HAWAII 561-989-0600, ext. 114 · Fax: 561-989-9509 Harvey Grotsky [email protected] So someone tried to tell you why meeting in Miami’s so inspiring, so exciting and so productive. Know this. No tweet, snapshot or posting will ever be enough. You so have to meet here to get it.MiamiMeetings.com 502,000 Sq.Ft. of Exhibit Space • 70 Flexible Meeting Rooms • 100,000 Sq.Ft. of Pre-Function Space © Greater Miami Convention & Visitors Bureau – The Official Destination Marketing Organization for Greater Miami and the Beaches. 4 MARCH/APRIL 2013 INSURANCE & FINANCIAL MEETINGS MANAGEMENT GMCVB-05827_Insurance Financial Meetings Mgmt Mar-April 2013_1A.indd 1 1/31/13 6:30:20 PM Industry News SnapShots Site Index: Motivational Events Industry on the Upswing CHICAGO, IL — The Site Interna- programs to elevate future perfor- A significant majority of respon- tional Foundation released results mance.” Key observations: dents say that the inclusion of corpo- of the latest Site Index Annual Respondents (86 percent) indicate rate social responsibility and green Survey. The third year of the study that the use of motivational travel initiatives in motivational events will measures movement in key indices will increase or substantially increase continue to increase. as well as introduces new topics of in the next one to three years, with More respondents (58 percent) are discussion. “The Site Index results respondents significantly more posi- asking for or providing more site se- confirm that the overall use of moti- tive about the short term (the next six lection/hotel placement-only services vational travel continues to be on an months) than in previous years. than in previous years. upswing,” said Stephen Powell, pres- A majority of respondents continue As evidenced in the Site Index: 2 ident of the Site International Foun- to believe that the requirement to Focus on Technology and Social Me- dation and senior vice president of measure ROI or ROO, although still dia, the use of mobile technology is Worldwide Sales for InterContinental important, has stabilized. increasing in importance. Hotels Group. “After several years While the convergence of meetings Data for the Site Index are derived of intense scrutiny, companies are and incentives is slowing, inclusion of from the collective experiences and recognizing the role incentive travel business meetings and similar com- perspectives of a global group of in- programs played in their past suc- ponents