#HerStoryCOVER TOPIC

NEW YORK—Coming up with a theme for this from a large pool of nominees named by VM read- • Innovators: Candidates are women who have Special Report year after year is no easy task. ers and in the following pages we profile their initiated new product developments or special Some of us on the editorial team have been profil- accomplishments in these roles: programs in the arena of marketing, technology ing optical’s Influential Women since VM’s Spe- or retail, who have spearheaded innovative cial Report began way back in 2003. The chal- • Executive Suite: Candidates are women who business ideas or enterprises. lenge is always the same: finding a theme that is hold positions such as president, VP, CEO, fresh and dynamic, like the Influential Women CFO, CMO, CIO or COO that guide their com- As you read through these profiles, we hope themselves. panies forward, inspire leadership among their you’ll enjoy their “stories” and come to know why After thinking of—and rejecting—several pos- teams and peers and achieve high performance. they are being singled out for this honor. They sibilities, we hit upon this year’s theme #HerStory, • Rising Stars: Candidates are women who are join a distinguished group of nearly 500 Influen- and it felt right. Because as writers, we all love “up-and-comers” in their careers and within tial Women whom we’ve profiled since 2003. telling a good story and this year’s crop of honor- their companies or arenas within the industry; Join the conversation about these Influential ees provided many opportunities to do just that. sharp talents who are on their way toward high- Women and other industry standouts you may So once again this year, we play the storyteller, er levels of responsibility and influence. know using the hashtag #HerStory. Please visit painting vibrant portraits of women in today’s • Mentors: Candidates are women who are team www.VisionMonday.com to review an alphabetical optical landscape—giving you an idea of what it’s builders, developers of talent, who via example listing of past years’ honorees and to read prior like in the worlds of vision care, retailing, manu- or education and training successfully influence years’ Special Reports. n facturing, distribution, dispensing and designing. others to learn and to grow in their business or –The Editors This year’s Influential Women were chosen professional acumen. #HERSTORY 46 EXECUTIVE SUITE WOMEN WHO HOLD POSITIONS SUCH AS PRESIDENT, VP, CEO, CFO, CIO, OR COO

bets for the future, so that Johnson & Johnson helped internationally educated ODs transition to Laura Angelini Vision Care can continue to transform this indus- practice in Canada. She was the first woman pres- try and provide extraordinary patient experience.” ident of the Ontario College of Optometrists, and PRESIDENT received the Cobean Award from the Ontario Johnson & Johnson Vision Care, Inc. SHE SAYS… “I believe my responsibility is first to Association of Optometrists for outstanding contri- North America and Global Franchise people, the doctors, our Acuvue patients and our butions in education and regulatory work. Development Johnson & Johnson Vision Care employees, to She credits the unwavering support of her col- Jacksonville, Florida bring healthy vision to everyone, everywhere, leagues, staff and her husband and four sons, as CHOSEN BECAUSE… “What best describes every day.” essential to her success. “Anything can be accom- Laura is strong strategic thinking, energy and plished if you have the will to learn and work passion, and people focus. Laura always tries Susan Cooper, OD, hard.” to put people first, whether patients, doctors, customers or employees. She likes to bring FAAO SHE SAYS… “I am inspired by Winston Churchill’s the right balance of mind and heart, with the quote: ‘We make a living by what we get…we make a life by what we give.’” right combination of IQ and EQ.” PRESIDENT World Council of Optometry Laura Angelini joined Johnson Ontario, Canada & Johnson Vision Care in 2013, Jan Cory but has worked in the health CHOSEN BECAUSE… “She has enabled a care business for 24 years. Since constructive environment making the WCO PRESIDENT, U.S. joining Johnson & Johnson in more professional, strategic and responsive to Silhouette Optical, Ltd. Green Island, New York 1991, she has held positions of optometrists globally.” growing responsibilities across health categories, CHOSEN BECAUSE…“Jan is a highly engaged in mature and emerging markets. After a success- Susan Cooper, OD, is president leader. One who inspires, challenges and ful career in Europe, she moved to the U.S. in of the World Council of Optom- motivates her team, to achieve both personal 2012 as VP global strategic marketing for Ethicon, etry whose vision is “a world and company goals.” and was named president North America and where optometry makes high global franchise development for Johnson & John- quality eye health and vision Jan Cory cites Nick Caraway son Vision Care in September 2013. care accessible to all people.” from The Great Gatsby as an early Earlier in her career in 1994-95, Angelini launched The WCO’s mission, she explained, is to facilitate inspiration, who, in speaking 1-Day Acuvue in her home country of Italy, the first the development of optometry worldwide and to about advice he’d received from ever daily disposable contact lens, when she was the support optometrists in promoting eye health his father said, “Whenever you marketing manager for Italy at the time. through advocacy, education, policy development feel like criticizing any one, just Today, she leads the Johnson & Johnson Vision and humanitarian outreach. Under Cooper’s lead- remember that all the people in this world haven’t Care business and organization for North America ership, the WCO is organizing the 1st World Con- had the advantages that you’ve had.” as well as global franchise development, with gress of Optometry to be held Aug. 14 to16 in Some of Cory’s advantages have included sev- responsibility for global strategic marketing, global Medellin, Colombia. It will provide a forum to eral years spent in retail buying and the fashion insights and analytics, global professional affairs, share information, research and strategies accessories market, before joining the optical global sales training, sales force effectiveness and designed to improve patient care. industry in 1998 as vice president of department sales operations. Cooper has been in private practice in Ontario store sales for B+L. She then moved to Luxottica “Our industry is complex and very dynamic. We for 38 years, and is retired from the faculty of the when they acquired Ray-Ban and then to Viva see many transformations. We face a more chal- University of Waterloo. Her international focus International. At Silhouette International, it is her lenging marketplace … but a more interesting one began there with her role as director of the Inter- responsibility to assure they have a growing and as well. My greatest challenge is to make the right national Optometric Bridging Program that sustainable place to work while contributing to More

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the well-being of their employees and community. tant professor of optics, and served as chief of oph- Geertz feels that her greatest challenge is to “In my first 10 months I am proud of the spirit thalmic prescription services and associate chief of stand out from the crowd. “I have chosen to build of teamwork I have brought to the organization, clinical services. She moved to Ciba Vision and my practices inside a corporate setting, and want looking to improve processes and prepare for became director of academic affairs, then took on to send a message to my patients as well as the growth,” she said. “I have a passion for building various management roles in marketing, clinical industry, that I am practicing full scope optometry. high performing businesses and teams.” trials and research. As an independent doctor working in a corporate “I believe this is a historical time to be a part of In 2008, she joined Visioneering Technologies setting, I have the ability to practice optometry in the optical industry as it’s part of the health care as chief medical officer and vice president of clini- its most wholesome form. I can advocate for my reforms,” Cory concluded. “There is nothing cal and regulatory affairs, overseeing the clinical patient by recommending the very best for them.” more talked about than the change the U.S. is fac- development of Visioneering’s NaturalVue 1 Day Her personal philosophy is the same in her pro- ing in this area.” Multifocal from its earliest stages to the final prod- fessional life as it is in her personal life. “I treat my uct ready for the market. patients, as I do my friends and family, with care, SHE SAYS… “It’s a vast industry with many work- respect and kindness. My business slogan reads, ing parts. Don’t be limited by what you’ve already SHE SAYS… “I am inspired by a quote from The ‘See why caring is contagious.’ I am thankful for done—stay open to new possibilities. Never stop Lovesong of J. Alfred Prufrock by T.S. Eliot, in which a all of the wonderful patients I have had the plea- networking.” man looking at his life, asks ‘Do I dare disturb the sure to serve and care for over the years.” universe?’ It reminds me to strive for excellence and to never let the status quo be good enough.” SHE SAYS… “I am inspired by people who over- Sally M. Dillehay, OD, come great obstacles and adversity in life and EdD Jennifer L. Geertz, OD handle themselves with grace, love and courage.” CHIEF MEDICAL OFFICER OWNER Vice President, Clinical & Regulatory Affairs Ellen Haag Bird’s Eye Optometry Ltd. Visioneering Technologies, Inc. Batavia and Hodgkins, Illinois Alpharetta, Georgia VICE PRESIDENT OF BRAND SALES AND DISPENSING SERVICES CHOSEN BECAUSE… “She works endlessly to CHOSEN BECAUSE… “She has the grit to get Essilor of America promote optometry within her own practice things done, she supports and encourages Dallas, Texas and within Walmart. She helped to found the colleagues, and brings a creative ‘let’s try it a Energeyes Association because she saw a CHOSEN BECAUSE… “She has implemented new way’ approach to her job.” need for corporate optometrists to have their unique sales strategies that have reset the bar own organization.” on success, particularly in practices that had When Sally Dillehay was in not historically been successful with premium sixth grade, her teacher showed In addition to staffing and man- brands.” a film about optometry in health aging two busy independent class. “I knew immediately that practices inside Walmart Vision Ellen Haag broke into the opti- was what I wanted to do, and I Centers, with three full-time and cal industry in 1990 as a sales have loved every minute of my two part-time doctors, Jennifer L. consultant for Tura. She rose career,” she said, looking back at her many accom- Geertz, OD is also a founding through the sales organization to plishments over nearly three decades in eyecare. member of the Energeyes Association and is about become regional manager, win- After earning OD and MS degrees in optometry to become treasurer of the organization. ning leadership awards in the and physiological optics from Ohio State Univer- “I love that women have become so influential process. She then moved to ClearVision Optical, sity College of Optometry, Dillehay became a staff in optometry. I am thankful to see women, like me, where she was recognized for bringing the most optometrist at The Vision Center of Central Ohio. on the boards of associations like Energeyes, mak- new business to a territory. She then joined the Ohio State faculty as an assis- ing significant contributions to advisory panels.” In 2000, she joined the Spectacle Lens Group More

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of Johnson & Johnson to be a part of the first sales For me, it meant moving from a regimented ‘For- as a retail manager and small business owner. She organization for the then-new Definity progres- tune 50’ environment to a smaller company where also had a personal understanding of the impor- sive lens. When Essilor acquired the Definity lens the contributions of individuals are important to tance of vision health. She is legally blind, having business, she joined the transition team, working the success of a company. It just so happened that lost most of her vision in her early twenties. Lyons first for the Essilor Lab Group before heading up L’Amy was in the optical industry. was misdiagnosed for years until a doctor detected a new specialty team called the AR Business Con- “I believe that my role is akin to that of a cus- hereditary juvenile macular degeneration. “Even sultants. This team has evolved to become the tomer service representative,” she explained. the thought of that day brings tears to my eyes,” ECP Service Consultants, which now works with “Employees, as well as management, are my ‘cus- she said, recalling when someone finally “got it!” ECPs to execute on Essilor’s “Doctor Driven tomers’ and my role is to assist and support every- At Focal Pointe, Lyons strives passionately “to Process,” a comprehensive approach to vision one and all departments within the organization. provide a patient centered atmosphere, where solutions for patients at the dispensing table. “My most important strength is my passion for we listen and in turn, can help people see to the “Beyond any sales award or President’s Club, what I do and if I excel it’s because I truly enjoy it. best of their abilities.” She guides staff team my accomplishments have led to the greatest My role here is purposeful and that encourages building efforts to deliver the highest level of responsibility and opportunity of being in a posi- me to do the best I can,” she said. patient care, and oversees office administration. tion to instigate change and make an impact with “I’m dedicated to L’Amy and our employees Under her leadership, the practice has grown a team of incredibly talented brand sales leader- and happy to be supporting both. The great vari- substantially. ship, brand consultants and specialty consultants.” ety of products and services that make up the “I feel I can make a difference when I get the ‘optical business’ all have one common goal; to opportunity to talk with a fellow low vision SHE SAYS… “My advice for women in the optical provide something that betters peoples’ lives— patient,” said Lyons. She refuses to let her lack of industry is that you should believe that every that makes it a rewarding industry.” vision define her or restrict her goals. “I offer opportunity can be an opportunity for you. motivation to others who may be losing their Benchmark yourself against the best of the best, SHE SAYS… “There are many roles in the optical vision.” regardless of gender.” industry offering the opportunity to use your tal- ents and creativity to do something that has a SHE SAYS… “I am inspired by Eleanor Roosevelt’s positive impact on peoples’ lives, so find a posi- quote: ‘In the long run, we shape our lives and Carol Interlandi tion that you enjoy, one that plays to your talents we shape ourselves. The process never ends until and strengths, and you’ll have a rewarding career.” we die. And the choices we make are ultimately DIRECTOR OF HUMAN RESOURCES our own responsibility.’” L’Amy America Wilton, Connecticut Liz Lyons Liduvina Martinez- CHOSEN BECAUSE… “Carol is very well CEO Gonzalez respected and a wonderful support to our Focal Pointe Eye Care staff professionally and personally. We West Chester, Ohio VICE PRESIDENT CLINICAL ADMINISTRATION owe Carol a very big thank you for her AND EXECUTIVE DIRECTOR fantastic enthusiasm, loyalty and incred- CHOSEN BECAUSE… “Liz leads with passion University Eye Center ible hard work over the last 25 years.” and heart and has the business background State University of New York College to implement important strategic moves that of Optometry Carol Interlandi is celebrating 25 have increased practice revenue.” New York, New York years with L’Amy but that wasn’t always the plan. “I got When Liz Lyons co-founded CHOSEN BECAUSE… “As executive director of into optical totally by chance,” Focal Pointe Eye Care in 2008 one of the largest eyecare clinics in the coun- she explained. “I interviewed with her optometrist husband, try, she has the ability to affect the eyecare of with L’Amy and from the first Dr. Michael Lyons, her business thousands of New Yorkers.” meeting knew it was an opportunity for change. credentials included experience More

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Liduvina Martinez-Gonzalez is leading, mentoring and overseeing over 170 CHOSEN BECAUSE… “She stays on top of passionate about delivering doctor administrators who lead local regions technology with digital processing so ECPs quality health care and eyecare within the Vision Source network, and she is can have the best lens possible with quick services to the New York City a role model to both women and men in the turnaround time to ensure that they retain community. With over 27 years company and across the membership.” their customers.” of experience in health care management, including 24 years at SUNY’s Col- A CPA in health care for over 25 Sherry Lanier Pugh started in lege of Optometry, she has devoted her career to years, Donna Mikulecky joined the lab business at age 14 when public health. Today, she is the school’s first Vision Source in August of 2014. her mother started Optical Pre- woman VP of Clinical Administration and the first As vice president of professional scription Lab (OPL) in 1977. non-optometrist executive director of the Univer- development, she provides 170 Although somewhat reluctant at sity Eye Center. Her advancement in a variety of administrators with the resourc- first, she learned the business as administrative roles at the college has provided a es to effectively do their jobs and deliver value to she gradually took on more responsibility. broad understanding of the organization and its members. “In the 10 months I have been with By her own description, Pugh is “extremely many components, preparing her for these chal- Vision Source, some of my major accomplish- detail oriented, an excellent troubleshooter, and lenging roles. ments have been the creation of a more robust does not easily accept no for an answer.” Those The University Eye Center has over 70,000 onboarding and orientation program for our qualities have enabled her to play a key role in patient visits annually with a clinical staff of about administrators, success factors/goals for our admin- growing the business into one of the most success- 60 full-time and part-time optometrists, 11 opti- istrators and dashboards and metrics to help them ful independent labs earning Optical Prescription cians and 75 support personnel, and serves as a evaluate their success,” she said. Lab’s many awards, including Vision Monday’s Top teaching facility for optometrists. Martinez-Gon- Her advice to other women in the optical field, 20 Labs 2008, 2009, 2010, 2011, 2012. zalez has introduced professional development “Do what you can to help other women succeed. Currently, she oversees the daily operations at programs for the staff and revamped the EMR Don’t be afraid to ask a question. I often thought I OPL and Optical Supply Co-op (OSC) a buying and practice management systems. These efforts had to know everything, but it is in asking ques- group for labs that she created in 1997. She manages have increased revenue, employee engagement tions you learn a lot more and create more opportu- accounts receivable and payable for OPL and OSC, is and patient satisfaction. nities.” the purchasing and ultimate decision maker for OPL, To be successful in your career and in life, Mar- She believes that optometry will have to evolve and negotiates pricing and special offerings for OSC. tinez-Gonzalez believes that you need to invest in to meet consumer demands, many resulting from Pugh takes pride in providing employment and a your passion and in the people you work with. women. “Women will continue to demand custom- career for 21 people who support families, many of “Our most valuable asset is our staff,” she noted. er-centric, affordable, convenient and easily acces- whom have insufficient education to secure a career sible options for eyecare services and products.” with an opportunity for advancement. SHE SAYS… “Don’t let what you can’t do get in the way of what you can do; I think about this when SHE SAYS… “I’ve always been motivated to do SHE SAYS… “Show up and be persistent; face time is faced with a challenge which may seen daunting.” the best I can at whatever I am doing. Now that invaluable. Always be on time. Attempt to go above I have two children, I tell them to always be and and beyond your customer’s expectations. Always give their best at everything they do, so I try to deliver on your promises. There is no traffic in the Donna J. Mikulecky lead by example.” extra mile.”

VICE PRESIDENT, PROFESSIONAL DEVELOPMENT Sherry Lanier Pugh Tonya Reynoldson, OD Vision Source Kingwood, Texas VICE PRESIDENT CHAIRMAN OF THE BOARD, TENNESSEE Optical Prescription Lab (OPL) ASSOCIATION OF OPTOMETRIC PHYSICIANS CHOSEN BECAUSE… “Her role as vice presi- Optical Supply Co-op (OSC) Vision Source/ River Valley Eye Clinic dent of professional development includes Pelham, Alabama Waverly, Tennessee More

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CHOSEN BECAUSE… “Tonya has made a Debbie Schmitz sion for business, customer service and ever significant impact on optometry in Ten- changing technology.” nessee and is an excellent candidate for PRESIDENT further office in regional and national LensWorks Optical Labs Lisa Stann associations.” Plymouth, Minnesota EXECUTIVE VICE PRESIDENT While most people would say CHOSEN BECAUSE… “Labs all over the & CHIEF OPERATING OFFICER that their biggest accomplish- world have implemented a lot of processes SVS Vision ment is success in their busi- and procedures with Debbie’s fingerprints Mt. Clemens, Michigan ness, Tonya Reynoldson, OD, all over them. Her influence is widespread.” believes that her biggest CHOSEN BECAUSE… “She is a born leader accomplishment is “having an It only takes a moment of talk- and a detailed-minded executive who open mind to learn each day from my staff, ing with Debbie Schmitz to allows people the room to operate and patients and peers.” realize she’s a people person. function on their own while maintaining Reynoldson, a mother of three, has been in “My favorite thing is talking specific guidelines for their actions.” practice for 14 years. After finishing a residency with customers, troubleshooting in ocular disease and working as center director problems and recommending With a career of 20 years with for cataract referral in Jackson, Tenn. for two solutions for their patients,” she said. “Opticians SVS Vision, Lisa Stann has years, she opened a practice from scratch, and really struggle sometimes, and they need a helped guide the company nine months later, she purchased an existing sounding board. I love being able to help them. through challenging times and practice. Now, along with her business partner, As an independent lab owner, I can sell them periods of growth, sometimes Michelle Harrison, they have four practices what’s going to work best for them, and offer a simultaneously. Starting as an between them. personal touch.” optician, she steadily worked through the ranks When it comes to the optical field, Reynold- Schmitz’s expert advice is based on nearly three to district manager, director of retail operations, son believes that it is always personal. Whether decades of experience in the lab business. She VP of retail operations, and now, EVP/COO. it’s seeing a patient after hours or giving up per- began her career as a data entry operator at Twin After she helped grow the company during the sonal time to work with vision therapy patients, City Optical in Minnesota, where she learned how bankruptcy of both GM and Chrysler, SVS has she takes great strides to reach out. to stock, surface and finish lenses. In 2006, she seen double-digit sales growth over the past five “I think we do these things because it’s per- and her partners Lyle Olson and Brian Workman, years, opening more than 10 offices with plans to sonal, and we all hold a personal stake in each of founded LensWorks Optical Labs. Today, the lab open 10 more this year alone. our communities and patients’ lives,” she said. has 17 employees and serves customers through- Taking a customer-centric approach to every- Juggling work and family might be Reynold- out Wisconsin, Minnesota and South Dakota. thing, Stann always knew she wanted to help son’s biggest challenge, but her biggest strength A hands-on manager, Schmitz is involved with people, so it was a no-brainer when the opportu- is dreaming big. To other women in the field, she all aspects of the lab, including manufacturing, nity to work as an optician came about. “I’ve advises them to never quit. She noted that the sales and marketing, product management, cus- enjoyed assisting patients with their eyecare percentage of women in optometry has grown tomer service and inventory control. She has taken needs and educating them on the importance of past “our male counterparts.” on the role of the lab’s system manager, including their eye health,” she said. “To this day, the “Last year, when I became president of our their DVI system, remote ordering systems and desire and passion to serve our patients is what state association, I was the second female to be digital surfacing processes. She has the knowledge drives me.” president in our state. The first female was 20 and the desire to optimize all processes involving She also assisted in restructuring the executive years ago…women are becoming leaders and the lab, which includes helping DVI design and team to align each functional area with the same innovators in our profession.” test new software. retail focus that was instrumental in the rebrand- ing of the company and the launch of its new SHE SAYS… “You give love, you get love.” SHE SAYS… “My inspiration comes from my pas- EyeDef Lenses.”

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SHE SAYS… “Empowerment breeds success. When cham University, she is vice president for Student For Christine Yeh, the road to empowered, not only do you accept the responsibility Affairs, working with optometry and physician 20/20 Magazine was a circuitous for failure, you are given the opportunity to succeed. assistant students, and future pharmacy students. one, but has been well worth the Whoever offers the best customer service wins.” Voorhees has witnessed the dramatic rise of trip. Armed with a B.S. in man- women in optical over the last 40 years. She was agement/marketing, she joined Lorraine Voorhees, the only woman in her graduating class of optome- Jobson Medical Information’s try students; today, over 60 percent of the optomet- marketing department and moved into the Optical OD, MS ric students are women. “They bring enthusiasm Group as a special projects coordinator. After a pro- for the profession, honest caring for their patients motion to marketing manager she went on to VICE PRESIDENT FOR STUDENT AFFAIRS and a desire to see the profession move forward.” become senior marketing manager, eventually Marshall B. Ketchum University Voorhees sees a strong inclination in today’s managing all optical marketing operations. Fullerton, California young optometric professionals to get involved in During her stint in marketing she contributed community service, locally and with foreign guest columns for 20/20 and articles in 20/20’s CHOSEN BECAUSE… “For nearly 40 years, medical mission trips. Upfront section. In 2010, Yeh joined the 20/20 Lorraine has worked with optometry editorial team as managing editor and in 2014, students as an educator, admissions SHE SAYS… “I am inspired by all of the optometry was promoted to executive editor. director, dean and now vice president for students, past and current, that I have known, “For me, 20/20 is the best of many worlds; it’s student affairs.” especially their passion for the profession and more than an eyewear magazine—it’s fashion, it’s As an optometry student, Lor- their genuine goodness and caring for others.” product, it’s lens tech, it’s education—and I get raine Voorhees, OD, assumed to work with all of it on a daily basis,” Yeh said. she would enter clinical practice Today, she is responsible for managing and edit- after graduation. However, when Christine Yeh ing all pages in 20/20. Her 20/20 career highlights faculty members encouraged her include cover feature stories with makeup artist/ to consider academia, she EXECUTIVE EDITOR eyewear designer Bobbi Brown and Oakland A’s changed directions. Looking back over her long 20/20 Magazine infielder Eric Sogard. Recently, she interviewed and successful career as an educator and academic New York, New York fashion designer Diane von Furstenberg on camera administrator, she has never regretted that decision. for an episode of the reality show “House of DVF.” “Optometry is a wonderful and fulfilling career CHOSEN BECAUSE… “Christine manages, with many opportunities,” said Voorhees. She edits, reports, writes and energizes 20/20, SHE SAYS… “I didn’t choose the optical field—it began her career as a faculty member at Southern the optical industry’s leading publica- chose me. After being at Jobson for 15 years and California College of Optometry, and then tion for products, trending, lens tech and experiencing the ins and outs, I’d say there’s no became an administrator in student affairs. Today, style. 20/20 impacts optical, but Christine other place I’d rather be.” with SCCO’s transition as part of Marshall B. Ket- impacts 20/20.” More #HERSTORY 58 RISING STARS WOMEN WHO ARE ‘UP-AND-COMERS’ IN THEIR CAREERS AND COMPANIES

business and hope to help encourage other Jill Burrowes Courtney Dryer, OD optometrists to pursue their own independent practice goals.” DIRECTOR OF KEY ACCOUNTS 4 EYES OPTOMETRY, Europa International A VISION SOURCE MEMBER Buffalo Grove, Illinois Charlotte, North Carolina Brooke Edwards CHOSEN BECAUSE… “Jill’s ability to inspire CHOSEN BECAUSE… “She opened her GENERAL MANAGER other professionals to strive for success is own practice shortly after graduating, Brokea Inc dba Pearle Vision founded Indieeyes Consulting, writes for invaluable. She has an analytical, results- Maple Grove, Minnesota driven approach to business, and her NewGradOptometry.com and encourages outgoing personality makes working with entrepreneurship for new OD grads.” CHOSEN BECAUSE… “She is GM of the top- her an absolute joy.” grossing Pearle Vision franchise, motivat- Courtney Dryer, OD, has been ing a team of 30 professionals and con- “Though I didn’t realize it on a fast track since graduating stantly upgrading the patient experience.” would be the start of a long- from optometry school in 2011. term career, my first job in the Following a short stint working As general manager of the #1 industry came at 17 years old, as an associate doctor, she grossing Pearle Vision store in when I was hired at what is still opened her own private prac- North America for four years in one of the most successful opto- tice in 2013 called 4 Eyes Optometry, a Vision a row, Brooke Edwards knows metric practices in San Antonio,” explained Jill Source member. She also co-founded and is a it takes a team to drive success Burrowes. “My mother, Loretta Lemoine, has partner in the consulting group called Indieeyes and accomplish great things. enjoyed a fruitful career in this industry since I Consulting. Its purpose, said Dryer, is to She works closely with her managers to develop was in junior high school, so I’m proud to be a sec- “empower the independent optometrist to open employees’ knowledge and sales skills, and to ond generation optical professional.” a practice economically, succeed in today’s mar- help them achieve their personal career goals. “Over the years I’ve been fortunate enough to ketplace and maximize retail sales.” Always ready to listen, she encourages feedback, learn from the best in our industry,” said Burrowes. Dryer believes that being independent in all noting: “My employees are invested in what we “I learned what makes a successful optometric aspects of her optometric practice is strategically do because they have a say in it.” practice continue to thrive from my first employer, important. “My practice is built around using Edwards entered the optical world at the age of Dr. Paul Darrow, and as a gas perm contact lens rep, independent eyewear, labs, and contact lens 15 when her mother, a successful frame represen- Richard Dorer taught me essential sales techniques companies that support independent practitio- tative, got her a job as a Pearle Vision receptionist. I still use. The knowledge eventually led me to ners,” she said. “I think its imperative that inde- She developed a love for the business because Europa, where independent thought is encouraged pendent ODs spend their money with compa- “every day was different and I was always learn- and successes are celebrated. Every day I’m grate- nies who support us.” ing.” After college, she worked at a PR agency ful for the support of our executive team.” In addition to her consulting business, Court- handling an eyewear account, and then joined the Burrowes has been the director of key accounts ney writes for the website, NewGradOptometry. sales team at Soderberg Ophthalmic Laboratory, at Europa since 2012. “As a fascinating hybrid of com, which provides a platform to educate new eventually becoming marketing manager. In health care, engineering and fashion, this business graduates on resources they need to be success- 2011, she assumed her current position. provides exciting opportunities for people of vary- ful in practice and in life. Her advice to new A career in optical “has limitless possibilities ing backgrounds. It rewards those with integrity ODs: “With creativity, resourcefulness and inno- and it’s ever changing,” said Edwards. She is and a willingness to serve their customers well, vation, it is possible to graduate optometry school grateful for having great bosses as mentors, not- and affords countless opportunities for giving back with student loans and still open the practice of ing that they allowed her to grow and encouraged generously.” your dreams.” her to take chances.

SHE SAYS… “Do it with passion or not at all!” SHE SAYS… “I am passionate about independent SHE SAYS… ”What inspires me is seeing my staff More

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succeed, smile while they work and truly enjoy inter- person they can be. We have to be the absolute best started in 1986, it was a male dominated field and acting with our patients and one another.” in our profession and help others to do the same.” now that has completely changed. There are no closed doors for women in optical today.

Linda Fitzgerald Colleen Galanti SHE SAYS… “Life is too short to wear ugly glasses.”

SALES CONSULTANT AND LICENSED OPTICIAN CREATOR Modern Optical International Opticians on Facebook Patrice Leslie, ABOC Austintown, Ohio OPTICAL MANAGER SENIOR CONTENT MANAGER, ELEARNING Pascarella Eye Care & Contact Lenses CHOSEN BECAUSE… “Linda is a rising Carl Zeiss Vision Newtown, Pennsylvania star—an innovative mover and shaker. Winnsboro, Texas Her passion for the industry clearly is CHOSEN BECAUSE… “She is the lead optician demonstrated on a daily basis. There is CHOSEN BECAUSE… “Patrice is an early with loyal patients at Pascarella Eye Care, nothing that she will not attempt if it adopter of new technology. She’s an ex- and she is the creator of Opticians on Face- enhances the world of opticianry.” cellent trainer who leads the Zeiss sales book, a growing social media network.” team to develop iPad skills, and its ‘Go At 14 years old, Linda Fitzger- Digital’ initiative.” ald knew she wanted to work in In 2013, optician Colleen Galanti the optical field. After her opti- created the first closed social A decade ago, while still a col- cian made her feel proud of media network for opticians, lege student, Patrice Leslie vol- wearing contacts and glasses, called Opticians on Facebook. unteered at a Medicare/Medic- showing her how each frame The group provides members aid optometric office in New could make her feel different she knew that’s with an online forum to share Orleans. Following graduation, what she wanted to do, and 40 years later, she has experiences, seek advice, provide helpful informa- she began studying at the Uni- succeeded in doing just that. tion and just vent. To date, over 2,000 opticians versity of Houston College of Optometry while Fitzgerald works full time as a sales represen- from novices to seasoned professionals have joined working at an optometric office as an optician and tative for Western Pennsylvania and Western the blossoming network. optometric assistant. Although she embarked on a Ohio, exhibits at their state, national and regional The inspiration to create a web-based social career in education, including a brief stint abroad, shows and is now the president of the Opticians group came after Galanti searched the internet she returned to the U.S. and began working again Association of Ohio. without success for an online portal to obtain pro- in an optometric practice. After being a dual licensed optician in Ohio for fessional advice. This underscored the need for a After becoming an ABO-certified optician, she more than 30 years, Fitzgerald mostly saw a male network that would link opticians across the coun- joined Carl Zeiss Vision and has spent the past four dominated field and realized that she would try, enabling them to communicate easily and years fulfilling different roles on the company’s sales make a good optician. For women just starting quickly. Opticians on Facebook filled that void. “A team. Most recently, she moved into a new role as out, Fitzgerald’s advice to them would be to edu- member will post a situation and within seconds, senior content manager, eLearning, responsible for cate yourself to the best of your ability and pass they are given useful information that may have producing content for web-based trainings that ben- it along. taken hours or days of researching on the internet.” efits everyday activities of opticians and other ECPs. “Women have worked hard and are at the fore- Galanti has been an optician for over 29 years, “As a former educator, I know the value of explora- front of our marketplace demonstrating dedica- working in a variety of optical settings including tion and discovery. I provide a variety of innovative tion and success,” she said. private and corporate practices. She joined Pas- tools to help engage learners. I have an affinity for carella Eye Care in 2012 as optical manager of the technology and enjoy finding new ways to employ it, SHE SAYS… “I believe that we should mentor the practice’s dispensary. “In the last 10 years, I am see- but others are not the same way. By offering a variety younger generation helping them attain the most ing many more women as optical managers and of solutions, users are able to explore the tools and dis- education possible, making them the best educated successful business owners,” she said. “When I cover the way to employ them that suits them best. More

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We all know that everyone learns in their own unique developing and executing the brand’s culture and rithms for activity recognition and, when necessary, way, the same is true for selling and training.” recognition programs. even serves as a human test subject for various incarna- “As the optical industry looks to the future, it’s tions of the frames throughout the beta testing process. SHE SAYS… “The transfer of knowledge and confi- critical that our care, services and products align with Murphy works side-by-side with the software develop- dence are two of the greatest gifts you can bestow the values and needs of this audience.” ment team on how the health information gets dis- upon someone. How this is achieved may vary great- played to the end-user. She also spearheads and leads ly, but when the two go hand-in-hand, it often has SHE SAYS… “If you’re not innovating, you’re falling the relationships with academic partners for Project the greatest impact on a person.” behind. If we don’t create the experiences and solu- Genesis, including the most recent collaboration with tions our licensed operators and patients seek, USC’s venerable Center for Body Computing. someone else will.” Sarah McGee SHE SAYS… “I believe it is critical that as females in the industry, we continue to promote early STEM DIRECTOR OF COMMUNICATIONS Meghan Murphy, PhD (Science Technology Engineering Mathematics) Pearle Vision Division of Luxottica education and mentorship opportunities for Mason, Ohio BIOMEDICAL ENGINEER females to ensure their continued presence and The Shop @ VSP Global growth in the field.” CHOSEN BECAUSE… “Sarah, a passionate Sacramento, California and driven professional with seven years of experience in the communications field, CHOSEN BECAUSE… “She represents a new Janelle Pauli joined the brand in late 2012, quickly wave of rising stars whose background and immersing herself in the fields of retail, experience extends beyond the traditional MARKETING MANAGER optometry and internal communications.” optical fields and is helping change the way VisionWeb the optical industry as a whole is perceived.” Austin, Texas

“I have always had a passion for At 26 years old, Meghan Murphy CHOSEN BECAUSE… “Working her way up challenge and helping others is the youngest PhD among all from marketing assistant to marketing man- become educated about their 6,000 employees at VSP Global. ager in just over three years, Janelle has health,” said Sarah McGee. She earned her doctorate in bio- been instrumental in the development of “When I learned of the business medical engineering from the innovative programs that allow VisionWeb transformation taking place at University of California, Davis in to deliver useful content to the industry.” Pearle Vision I knew I wanted to be a part of the 2014 while completing an initial internship with brand’s journey forward. The brand’s clear strategy VSP’s innovation lab, The Shop. Murphy now works Janelle Pauli has spent her entire for success in a complex, competitive market, cou- full-time at The Shop, developing sensor-embedded career in optical with Vision- pled with the opportunity to make a difference in the eyewear and the acquiring and translating biometric Web, quickly rising through the lives of optical patients was the perfect fit.” data obtained from the head. ranks to become marketing Less than a year with the company, McGee was “I was excited about the efforts underway within manager, responsible for the promoted to director of communications, added to The Shop to create consumer-focused technology company’s blog content strate- the general manager’s direct team, invited to formally designed to improve health in the population,” she gy and managing social media pages and trade join Pearle Vision’s leadership team, became a man- said. “I am very interested in the unique position of show preparation. ager and was asked to help lead one of the brand’s the optical industry at the intersection of health and She also became leader of the company’s learning and strategic development initiatives. consumer products and the potential to harness links internship program, bringing on talented students. During her years with the brand, McGee has taken between eye health and systemic health.” “Being able to pass on the knowledge that I have on its communication challenges with a high sense of Murphy’s primary focus is helping to develop learned while also learning a lot from the students in ownership, great attitude and utter professionalism. VSP’s Project Genesis, a sensor-equipped eyeglass return has really been a great experience,” she said. For the next three years, she has been tasked with frame. She aids in the development of software algo- Here creative spirit and competitive nature have More

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served her well in her position. “I get bored in the CO-OWNER Zolman was honored as the Southern Coun- comfort of a routine. Doing something new and cre- Draisin Vision Group cil of Optometrists (SECO) Young Optometrist ative every day helps keep me on my toes and always Charleston, South Carolina of the Year in 2013. In addition to her duties at looking for the next big thing,” she said. “I’ve learned Draisin Vision, she is a clinical adjunct professor CHOSEN BECAUSE… “Jennifer has helped to be in competition with myself to be better every and residency supervisor for several colleges of build Draisin Vision into a multimillion optometry. “I love to teach the future generation day, or do something better than I did it the day dollar operation. She serves as chairman about our wonderful profession and to help the before. A little healthy competition is a great way to of Special Olympics screening and initiated students develop an understanding for organized empower women.” optometry, such as the AOA and legislative issues. A three-year member of the Optical Women’s the InfantSEE progam in South Carolina. “I feel that I make a difference in my state Association, she currently serves on the Digital Mar- She hit the ground running.” by pushing for what is best for our profession as keting Committee for the organization. a whole. This wonderful profession has given so

Although Jennifer Smith much to me and I feel it is my duty to give back to SHE SAYS… “I have been lucky enough to have man- Zolman, OD, has received it and protect it.” agers and a team that believe in creativity, fun and many accolades, it is her love thinking outside the box…and outside of our industry. of optometry that really SHE SAYS… “To see the successes in vision Creative freedom is a big reason why I love my job shines through everything she therapy, to see one of my patients ‘see’ depth and is what inspires me to accomplish my goals.” does. “I started shadowing a and 3D for the first time, to see a child find husband and wife optometry team as a freshman self-esteem after completing vision therapy… Jennifer Smith Zolman, in high school and fell in love with optometry… that is why I do what I do every day.” I knew that when I grew up, this is how I want- OD, FCOVD ed to spend my life.” More #HERSTORY 66 MENTORS WOMEN WHO ARE TEAM BUILDERS AND DEVELOPERS OF TALENT

SHE SAYS… “Do what you love, surround yourself from there. Humans have boundless potential Debra Bulken with mentors, embrace change, lead with your heart, and just being a part of people’s journeys is awe- be your unique self, work passionately and success inspiring to me,” she said. REGIONAL SALES DIRECTOR will come!” Luxottica Group USA SHE SAYS… “Leave everybody better than you Glen Allen, Virginia Lori Carter found them.” CHOSEN BECAUSE… “With more than 25 years in the business and knowledge of MIDWEST REGIONAL SALES MANAGER Rachel “Stacey” the customer base all over the country, Safilo Debra has built strong relationships with Minneapolis, Minnesota Coulter, OD industry influencers and all the major CHOSEN BECAUSE… “Lori takes charge and ASSOCIATE PROFESSOR alliances. Over the past year, she has does not take no for an answer. She is Nova Southeastern University taken Luxottica’s message on the road, always looking for ways to motivate and Fort Lauderdale, Florida training customers on everything from lead her team.” retailing to premium sun selling, all while CHOSEN BECAUSE… “Rachel “Stacey” Coul- being a coach inside Luxottica and the ter publishes scientific research, teaches “Leave everybody better than full time at NOVA and participates fully in mother of two.” you found them” is the mantra the Academy and COVD. She is a leader With sales in her blood after with which Lori Carter begins among her peers.” working alongside her father in her day, and it’s something she his Upstate New York boutique, truly works toward in her life The biggest challenge that Debra Bulken entered the opti- and career. Inspired by the idea Rachel “Stacey” Coulter, OD cal field after being contacted in of possibility, Carter strives toward taking the faces is that a day only has 24 1986 to fill a sales position for a industry into the future. hours. Coulter, who has been new company, Ciba Vision. After 29 years in the Carter, who got started in the industry in 1986 an optometric educator, clini- industry, she now leads six district sales manag- as a key account representative for a small Con- cian and clinical investigator for ers and 75 consultants that she helps inspire to necticut company, has been a regional sales man- over 20 years makes a difference by focusing on support the independent three Os. Prior to ager with Safilo since 2003, but thinks that right children’s vision which is a critical component of Luxottica, she spent 23 years in sales with Ciba, now is a great time for women to get started in their developmental success. two years at Hydrogel Vision, and two years with optical. Currently, Coulter teaches pediatric optometry Marcolin USA. “I believe that women are multi-dimensional. in the clinic and classroom as a faculty member at Bulken attributes her success to: Steve Schus- This will naturally expand the optical experi- Nova Southeastern University. She also serves as ter, former president of Ciba, Bausch + Lomb and ence. It will deepen the experience in all facets a principal investigator for the CITT-Attention Hydrogel Vision, who hired her into the business of the industry. Thinking about what’s next and and Reading Trial, which is a five-year study along with regional manager, Ron Weiss; Angel what’s possible is part of our DNA,” she said. funded by the National Eye Institute. Alvarez, founder/CEO, ABB Concise; Nicola Peri- It is this idea of endless possibility and the She has been an integral part of the post-edu- ni, VP sales, Luxottica; and Holly Rush, president, potential that people possess that inspires Carter, cation residency program, mentoring many stu- Luxottica North America. along with this, she attributes her mother who “is dents and residents in pediatric vision. She has “The role of women has evolved over the past a completely independent thinker who fearlessly also initiated research about the impacts of vision decade, and we are fortunate to be a part of an looks life squarely in the eye” with being her on children with autism and co-founded a school industry that has embraced women at all levels,” greatest inspiration. Helping others live that way in Broward County dedicated to educating autis- she said. “Opportunities abound for savvy women is what Carter seeks to do in her career. tic children. who want to make a difference in the quality of “If I can help lead anyone to tap into their One of her favorite quotes by Ernest Heming- life for our mutual consumer/patient. potential and creativity, success will just unfold way, “The world breaks everyone and afterward More

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many are strong at the broken places” inspires Optical’s rise to become Charlotte’s desti- Her 20+ years of experience in a variety of Coulter as it speaks to overcoming setbacks. For nation for unique and exclusive eyewear.” optical settings, including lab and retail sales, women entering the field, she advises them to having honed her skills as an eyewear consultant not only know yourself and be confident, but be Jennifer DaQuano’s co-workers and manager. Before joining NuVue Optical in open to taking risks. share similar glowing accolades 2006, she worked in optometry and ophthalmol- when describing her talents as a ogy practices, as well as corporate and private SHE SAYS… “Developing resilience and learning team builder and professional businesses. Her diverse background helped how to overcome setbacks is critical to long-term development leader. She is build the communication techniques and knowl- success. Not only will you eventually succeed, but called the Optical Guru, who edge of eyewear design and technologies that others will look at you and not give up.” inspires them all to provide every client with the she shares today in staff training sessions. best possible eyewear selection experience. As Her passion for the eyewear business is Jennifer DaQuano manager of NuVue Optical located within Vision reflected in her philosophy: “Stop trying to sell Source Studio 20/20’s two Charlotte locations, eyewear and instead, engage clients like friends MANAGER her primary focus is on building the expertise you are helping to select eyeglasses that make NuVue Optical in Vision Source Studio and confidence of her staff. “My greatest accom- them smile and feel confident about their 20/20’s (Two Locations) plishments are the successes of my team when appearance.” Charlotte, North Carolina they move a client from viewing eyewear as an insurance-coverage-only purchase to an invest- SHE SAYS… “I truly feel the only time I’m not CHOSEN BECAUSE… “Jennifer is the cul- ment in seeing, looking and feeling great,” said working is when I’m helping someone select tural leader and visionary behind NuVue DaQuano. eyewear. It’s amazingly fun!”

More #HERSTORY 70 MENTORS WOMEN WHO ARE TEAM BUILDERS AND DEVELOPERS OF TALENT

and ClearVision (CVO) since 2002. She currently ‘No.’ Women make the decisions in most of the Patti Gertzen manages 14 sales reps in 11 states. “I hire, train, important purchases a family makes. Carry that coach, cajole and push,” she explained. “I have ‘influence’ into the workplace.” REGIONAL DIRECTOR OF SALES been successful in retaining a long-term veteran ClearVision Optical sales force in the Midwest. I want people on my Hauppauge, New York team to shine at all times. I am not intimidated Jenney Rivard, FCLA CHOSEN BECAUSE… “Patti is well-respected by other’s successes, I celebrate them. by her team, which spans across a broad “The business has changed so much since I INSTRUCTOR AND LICENSED OPTICIAN geography. She is always in recruiting mode started. Even from last year,” she said. “I am not Middlesex Community College Middletown, Connecticut and has an eye for identifying strong sales afraid of change. Some people have a tendency talent. Through her leadership, she has to shy away from ‘new’ things. I embrace them. I CHOSEN BECAUSE… “Jenney is a lively cultivated a winning team including four of change with the times but also look for new ways and energetic teacher who brings real to lead, accomplish and make things better. our top sales consultants and the highest world problems into the classroom to “I advocate my positions with a sense of company performer.” allow students the opportunity to use shared purpose. I create a buy in. I believe build- her experiences for first-hand learning. After 25 years in the apparel ing these relationships have strengthened my She encourages her students to do and industry, Patti Gertzen made career.” be their best and is a shining example the move to optical with stints of women in her profession.” at Luxottica in the late 80s, SHE SAYS… “Women must have the confidence Fratelli Lozza in the mid-90s and ability to make a sale and not settle for a More #HERSTORY 72

What inspires Jenney Rivard the were receptionists, rarely opticians. Now, my class- You could say that optometry most are the students who come rooms are primarily female, a big difference from runs through Jill Saxon’s blood. into her class with no optical even 10 years ago. It’s a wonderful opportunity for She considers it a privilege knowledge and end up with women as there are many different avenues that being part of a family providing careers they could only dream of. can be taken,” she said. medical care. Her grandfather “Many of my students overcome was the owner of the “locally obstacles I can only imagine and become successful SHE SAYS… “Women are an integral part of the famous” Stan Beck’s Pharmacy, her father is a professionals,” Rivard said. optical industry. We are smart, loyal and dedi- practicing optometrist, both of her uncles are After entering the optical industry accidentally cated to our careers and our profession.” optometrists and her younger brother is now a 38 years ago, Rivard has worked in high end optical licensed optometrist. shops and within ophthalmology, but began her Jill M. Saxon, OD Before embarking on her six-year stint as a pri- teaching career in 1992. Among her accomplish- vate practice optometrist, Saxon began her career ments, Rivard was the first female president of the DIRECTOR, PROFESSIONAL STRATEGY as a Lieutenant in the US Navy serving as a staff Connecticut Opticians Association, and after serv- Bausch + Lomb optometrist at the National Naval Medical Cen- ing for four years, became their first executive Bridgewater, New Jersey ter in Bethesda, Md. While in the military, Saxon director for the next 10 years. She has been hon- was awarded the Navy Achievement Medal, the ored with the optician of the year award, a lifetime CHOSEN BECAUSE… “Jill is recognized as one Meritorious Unit Citation and the National achievement award and an outstanding achieve- of the pre-eminent leaders in vision care. She Defense Service Medal. ment in education award from Middlesex Commu- is a dynamic public speaker who can success- Today, at Bausch + Lomb, she is responsible for nity College where she is an instructor. fully navigate between technical and commer- proactive engagement with optometric profession- “When I first started my career, most women cial topics.” als specifically related to contact lenses and lens 73 MENTORS WOMEN WHO ARE TEAM BUILDERS AND DEVELOPERS OF TALENT

care, and provides education around “B+L’s novel Birmingham, Alabama hands-on dispensary management program for 4th advancements in material technology. I provide year students. CHOSEN BECAUSE… “She has taught op- guidance to the marketing team from the voice of Along with teaching, Self manages the Univer- tometry students at UAB for 16 years, is an the OD, and ensure that what we provide to the sity’s retail optical dispensary where some 1,200 community fits the needs of our patients.” outstanding example of excellence in patient patients are seen monthly. The key to her success care and a great role model.” in these multiple professional roles is simple: “I SHE SAYS… “I have four recommendations for show students and customers my love of what I do. women in optical: Listen. Be passionate and authen- Michele Self has served on the If you show joy, you get joy in return.” Despite her tic in everything you do. Embrace change, always be Board of the National Academy hectic schedule, she has found time to accompany ready to learn and adapt to the world around you. of Opticianry since 2005, and in optometric students and faculty on 15 international Be courageous, make a goal, reach even higher, and 2015, became the first female mission trips to do eye exams and dispense eye- then go for it.” chair of the American Board of glasses in Central and South America. Opticianry, a testament to her “Women have brought a new edge to optical Michele Self, ABOC, dedication to the profession. She helped the Board dispensaries. We are more fashion-oriented and get the ABO competency test available in Spanish, take buying eyewear to a whole new level.” FNAO and introduced a practical exam to the ABO test. She has been in “this wonderful business” for 23 SHE SAYS… “My husband is my inspiration. He has OPTICIAN SUPERVISOR-OPTICAL years, and continues to find joy in her career every- encouraged me every step of the way throughout my EDUCATION SUPERVISOR day. This includes teaching 3rd and 4th year career. He is my rock.” University of Alabama Birmingham optometry students at UAB’s School of Optometry, School of Optometry where she designed the only university-based More #HERSTORY 74

Caroline Curry Weslie M. Hamada, Amy Larson OD, FAAO COFOUNDER AND HEAD OF CUSTOMER VP, MARKETING & ECOMMERCE EXPERIENCE AND COMMUNICATIONS PRINCIPAL RESEARCH OPTOMETRIST Glasses.com division of Luxottica Frameri Johnson & Johnson Vision Care, Inc. Draper, Utah Cincinnati, Ohio Jacksonville, Florida CHOSEN BECAUSE… “She developed game- CHOSEN BECAUSE… “Caroline makes sure CHOSEN BECAUSE… “She made the leap changing industry technologies such as virtual that every single Frameri customer has an from private practice to successful contact try-on for apps, and she is also developing amazing and happy experience and person- lens researcher at J&J, and is past president e-commerce for independent doctors working ally reaches out to everyone to see if they of the Hawaii Optometric Association.” with EyeMed and Luxottica wholesale.” have any questions. She’s a big part of the reason customers love buying from Frameri.” As a second-generation optom- In marketing and e-commerce etrist, Weslie Hamada gained for 15 years, 11 of those in opti- “I am inspired by change and an insider’s view of the optical cal, Amy Larson has won the people that lay the ground- world at an early age. Her first numerous awards and presented work to allow that change to job was working in her father’s at many industry events. For happen. Being a visionary and ophthalmic supply distribution Glasses.com, she achieved the imagining how things could be company, and she was inspired by the efforts of following last year—drove a 40 percent increase is fantastic, but actually getting her father and his colleagues in moving the opto- in revenue with a 50 percent decrease in the mar- in there, working and creating that change— that metric profession forward. After graduating in keting budget, oversaw the successful rebrand- is something special,” said Caroline Curry, co- 2001 from Marshall B. Ketchum University ing of Glasses.com, and replatformed on a new founder of the innovative interchangeable frames School of Optometry (SCCO), Hamada worked e-commerce engine in six weeks. and lenses system company, Frameri. in private practice for 11 years in Oahu, Hawaii. She advises women in the field, “Nothing can “Frameri is my first experience in optical. I was In 2013, Hamada changed career paths and help you more than being authentic. Be bold and intrigued by the challenge of creating something entered the corporate world, joining Johnson & true to who you are. Don’t allow yourself to be new. From the beginning, I knew our founder, Johnson Vision Care as a research optometrist limited by gender, age or ethnicity. Different Konrad Billetz, wanted to build a product that had responsible for the clinical development of astigma- perspectives are what make this industry inter- the customer in mind. Even before we had the tism contact lens products. “Joining JJVC has made esting and fun.” frames and lenses system figured out, we knew me feel like a student again. I am learning from Among her current challenges are changing the idea was solid.” experts such as optical engineers, scientists and people’s perspectives about glasses from “must Two years in and Curry has figured out some chemists, which helps to make me a better clinician wear” to “love to wear,” she said. “Like shoes, important things. “The optical business should in the long run.” Hamada points out the similarities glasses serve a functional purpose, but they function with the customer in mind. That should between patient care and product research in pro- shouldn’t be limited to that. Embrace them as be true when it comes to pricing, style offerings, viding positive outcomes for patients. “When I was another way to express who you are.” convenience and customer service. Optical busi- actively practicing, I helped make a difference with She described one way she hopes to achieve nesses should strive for innovation and change, patients by educating them about eye health. Now, this: “I constantly strive to see the process but still within the goal of making things better for I am developing products to improve their vision through the eyes of the customer and use that to people on a daily basis,” she concluded. and their lifestyles. That’s exciting.” shape the direction for everything we do.”

SHE SAYS… “Don’t be intimidated by those that have SHE SAYS… “Discover the leader within. We are lead- SHE SAYS… “I can make a difference by supporting decades of experience in optical. You can learn from ers in our workplaces, our communities, our church- our vision, inspiring and empowering through self- them and start a career in this industry at any point. es and our households. We all have these qualities expression, and our mission, which is to change the Having passion for your work will take you far.” but sometimes fail to recognize them.” way the world sees glasses.”

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ern College of Optometry in 2011, Lyerly has SHE SAYS… “In the next decade of optometry we Jennifer Lyerly, OD been practicing at Triangle Visions Optometry won’t be just ‘women in optometry.’ The numbers are as well as running her blog full time. Addition- clear that we will be optometry, and I can’t wait to AUTHOR AND EDITOR ally, she is a member of the AOA, the North see how the industry changes with more of our voic- Eyedolatry Blog Carolina State Optometric Society and current- es being heard.” Cary, North Carolina ly serves as the Cary District Key Person for CHOSEN BECAUSE… “Jennifer’s website the NCSOS Eastern district. Connie Reiss is a great hub for patient friendly ocular Running a growing blog and working in the health resources, as well as comprehen- field isn’t easy, and although she doesn’t consider WORLDWIDE BUSINESS UNIT MANAGER herself the most technical writer, her blog’s suc- sive guides and tips for new ODs on Columbia Eyewear cess comes from her ability to allow readers to topics ranging from scleral lens fitting to L’Amy America easily understand the more complicated aspects vision therapy.” Wilton, Connecticut of eyecare. “My goal with Eyedolatry is to give Every time patients or readers people a starting place to learn more in a format CHOSEN BECAUSE… “Connie is passion- of her blog, Eyedolatry, com- that’s not intimidating and open to discussion,” ate and works tirelessly on behalf of her ment that they’ve learned she said. brand. She assiduously analyzes the data something about their eyes or “As long as you find yourself doing something from her brand and the eyewear market health, Jennifer Lyerly, OD that you love, you will be successful because pas- to explore new opportunities to expand feels re-energized by the opto- sion is the driving force that keeps you going, her business. metric profession. After graduating from South- even when you are tired or stressed,” she said.

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“I’ve been in the eyewear busi- by my own mind. After a battle with cancer this CHOSEN BECAUSE… “She is leader in her ness for 17 years. Wow, that’s a year, I am acutely aware that every single day we field and is influential by bringing the latest long time,” said Connie Reiss. are given the gift of youth. Every day, regardless in technology including developing new apps “When on a roll of the dice, I of age, I am able to take a new chance, try some- and treatment options for patients severely moved to Miami and without thing different, reinvent myself, make new limited by low vision.” much buying experience I got a friends, heal old wounds and make good stuff job at Sunglass Hut responsible for over $90 mil- happen.” Diane Whitaker has been prac- lion in sales.” ticing optometry for some 17 “Now, among other corporate marketing SHE SAYS… “It’s a rewardingly small and close- years, starting out in a private responsibilities, my primary function is global knit industry, so I would recommend eyewear as ophthalmic surgical practice brand manager for Columbia Eyewear,” she a career to other women. My advice: Make before moving to UNC Cha- explained. “I also help secure and develop new friends, especially with competitors.” pel Hill as assistant professor brands for L’Amy America’s portfolio. A brand of ophthalmology. She’s spent the last nine manager must always have a clear, end-goal prod- years at Duke as assistant professor of ophthal- uct or brand vision and then work backward to Diane B. Whitaker, OD mology and inaugural chief of the Vision Reha- achieve it. I am incredibly persistent/stubborn bilitation Service. As a clinical professor she and am not afraid to get dirty and work hard.” CHIEF, VISION REHABILITATION SERVICE oversees the didactic and clinical instruction of That attitude has served her well. “The uni- ASSISTANT PROFESSOR OF OPHTHALMOLOGY ophthalmology residents, geriatric medicine verse always reminds me, I am only as old as I Duke Eye Center fellows and vision rehabilitation therapists. And feel. The limitations I face are those constructed Durham, North Carolina as chief of vision rehab she’s fiscally responsi- 77 INNOVATORS WOMEN WHO HAVE INITIATED NEW PRODUCTS, PROGRAMS OR IDEAS MARKING SUCCESS

ble for all aspects of service and is a member of the executive committee of department of oph- Methodology for Most Influential Women in Optical thalmology. “I make a difference because I am training the eyecare providers of the future and chang- This year’s request for nominations was structured like the 2014 Report in ing misperceptions about the different roles that we continued to expand the scope of women recognized in the report, professionals play in eyecare. I also provide who make leadership contributions throughout the ECP, retail, supplier, lab, trainees with practical skills and knowledge of managed care and association landscapes. clinical optical principles that will serve them for their professional lifetime, regardless of Readers were asked to make up to three nominations per the following subspecialty. ” categories: Executive Suite, Rising Stars, Mentors and Innovators. She advises women to “refuse to be defined by stereotypes and preconceptions. Stay cur- The “Influential Women” process is not designed to be a vote or a ranking. rent and always try to know more than anyone Nominations were reviewed and categorized by Vision Monday’s editors. The “Chosen Because…” selections are drawn from the nominations submitted else about your area of expertise.” for each candidate. Honorees are organized alphabetically by category.

SHE SAYS… “Vision is our most cherished sense. To view past year’s Special Reports about Influential Women in Optical, Eyes are elegant, fascinating sensory organs and go to VisionMonday.com and click on VM Reports. can be windows through which extensions of other systems can be viewed.” n