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Full Article Talkers ARNN 7-11:Talkers ARNN 7-11 8/15/11 2:32 PM Page 1 NEWSNEWS ONLYONLY RADIORADIO –– THETHE TOPTOP MONEYMONEY MAKERMAKER ...And in Some Cases, Local Television News May Well Be The Perfect Ally After the economic collapse of 2008, News Network’s syndicated long-form ronment because it is designed to be neutral, it is not only a cash cow for International, National and Local or if the entire 15 hours (including where it became clear that print, TV News radio is really the perfect ally to “journalism without agenda.” This stations, and a safe buy environment News, Plus Cross Promotion with America’s Morning News) becomes and radio were going to have to cost cut many local television stations’ news- purpose built environment of fast- for ad agencies, but it also has the un- Little Cost and A Very High Return- the replacement for the programming their way to solvency – often using rooms. Many TV stations have been paced, unbiased syndicated long-form precedented ability to actually fit in in- Who Wouldn’t Want That? of an underperforming News Talk or their reporters as a “first cut” protocol craving the ability to do top and bottom news is designed to sound great on the dividual blocks of neutral News into failing FM music station, act as a “rev- – it became clear to us that a mar- of the hour News locally for radio – FM band and not only drive ratings in existing opinion talk stations and that A strategy of giving a News radio sta- enue life raft” for stressed out GMs and ketplace solution for a “syndicated they have the staff to do so – yet no a PPM environment, but more impor- are looking for revenue where they are tion affiliate with a tight budget a GSMs in the worst economy in 80 newsroom” was finally at hand – partner in radio to work with – finally, tantly rate pressures (through supply currently trying to replace a weak or chance to partner with and cross pro- years. Co-Anchor Jay Alan both to help our beleaguered col- 15 hours-per-day of national and inter- and demand) that result in higher rates “toxic” opinion program. In this way, mote top and bottom of the hour News Co-Anchor Chris Salcedo Jay Alan has extensive radio broad- Chris Salcedo got his news experience on casting experience as host and an- leagues at Talk and News stations but national long-form syndicated News and higher sell-out percentages. agencies that are adverse to the more with a local TV station is an elegant Amazingly, after only two years of TV, as a TV news anchor with CBS 11, in chor, spending five years as an also to deliver, on a barter basis, a full has come along that allows the per- controversial opinion shows, can do win/win solution for both mediums, testing “proof of concept” within our Dallas/Fort Worth, TX, the 5th largest TV award-winning radio host on newsroom, unbiased anchors and the fect opportunity for local TV stations The results of objective News only not only in terms of localism, but in ad- own companies for long-form syndi- market in the nation. Salcedo still contin- News/Talk 1530 KFBK, Sacramento, ad spend in News day parts inside ued contributing content and analysis to CA where he received the Edward R. power of quick response to radio sta- to report “local news” at the top and long-form programming (especially opinion talk stations that they might ditional cross promotional awareness, cated News only programming, all radio stations locally on CBS News Radio Murrow Award. tion clusters that needed the #1 billing bottom of the hour (with America’s on FM) is that the News only format otherwise shy away from – a real rev- and even a chance at working together, News programming produced or co- KRLD and Cumulus Owned, KLIF. format in the U.S. at a time that the Radio News Network’s syndicated 3 is the #1 biller in the U.S. (WTOP-FM enue victory for an opinion talk GM. in some cases cooperatively in sales. produced through our companies is economy is in real trouble. hour long-form news blocks), com- billed now on over 10% (172 stations – bined with America’s Morning News, $57,200,000 News is a This effort to encourage localism prof- from LA to San Francisco to Dallas We set out to create a strategy that not (a 3 hour syndicated long-form news while NPR itably with underperforming radio sta- to Washington, D.C. and all points in neutral, com- only delivered 10 to 12 stories and 4 block from TRN Entertainment and came in sec- tions on the AM or FM band also between) of America’s spoken word plementary to 6 audio actualities every quarter The Washington Times), which creates ond in ratings provides stations the ability to afford radio stations, with the highest positive spoken word hour (with newsmaker stories to boot), a win/win cross promotion of localism in that same localism without a TV partner if need positive feedback and retention from programming with a flexible clock that would include between radio and TV in a way rarely market, both be, just a small staff of one or two PD’s that we have ever received to this – no – incentivize localism for our sta- seen before – all at little or no cost to were News companion to News people – all through ARNN’s day. tion affiliates, all on a 15 hour a day either, but to the strong mutual benefit only and both the more clock’s customization strategy. basis with News only. of both. are on FMs), “Op-Ed” Talk We are seeing multiple stations flip Co-Anchor Molly Paige formats. Co-Anchor Lori Lundin Molly Paige served as News Director or and in 5 of the We love this industry – in this tough their entire format utilizing our 15 Lori Lundin - Prior to joining ARNN News Anchor on great radio stations With the input of America’s top market Considering that News only program- top 10 mar- Strong talk political season we know that advertis- hours-a-day of long-form News and and before Lundin was anchoring like KRLA in Los Angeles, and WAOI in News only PDs, we fashioned a syn- ming is the #1 billing format, with no kets News formats in ers will soon be pushing hard to be a customizing it to their needs in ex- mornings nationally on Fox News San Antonio where she received the re- Radio for over three years. Prior to gional Radio Television News Directors dication clock that would work for barriers to entry for advertisers (as it is only, was the particular big presence in both News only and tremely profitable ways en masse. that, she was an award-winning re- Association Award as the Best Radio large market and small market News politically neutral), smart FM or AM #1 biller in tend to Talk only stations to air their commer- ARNN is pure gold to our stations – porter on Heritage News Talk 1530, Newscast in the Southern United KFBK, Sacramento, CA. States. only stations alike. For large markets, station operators that move to our 15 the U.S. (if foster incred- cial messages. We believe that the PPM loves it, it is the top revenue for- stations can utilize the 4th quarter-hour hours of non-biased News only pro- you include ible con- next 18 months will be very prof- mat and hassle free. To listen live to segment, plus the top and the bottom of gramming now have the ability to go News/Talkers, sumer loyalty itable for News only, and well pro- ARNN, go to www.americas the hour, to go live and local, keeping from being the #2, #3 or #4 Talk sta- this number and, even grammed News Talk stations – we radionewsnetwork.com, and to listen their big market News localism, but tion in their market to the #1 News jumps to 7 of though their power ratio is somewhat want them to thrive and take advan- live to America’s Morning News go cutting massive costs while retaining or station, or from the #3 Rock station the 10 markets). less than that of Radio News (a 1.36 tage of what lies ahead, especially in to www. trncentral.com. increasing quality. For mid size and to the #1 News station. This is a huge compared to a 2.0 for News only), these economic times. So in this Mark Masters, CEO small market News stations, this same victory for stressed out GMs and sense, even though America’s Radio America’s Radio News Network’s mis- News only formats can cross pro- clock could be used to go “live and GSMs who need revenue now (in fact sion is to successfully spread this suc- News Network was designed to com- mote News Talkers as “The Op-Ed local” at the top and bottom of the Miller Kaplan now says News only sta- cess to every market, either pete as a free market competitor to Page” of News radio programming, hour (and even local news vignettes at tions have a power ratio of 2.0, the complementing existing talk stations NPR, which would also thrive on the and Sports stations as the “The Op- the quarters), using a small staff of highest of any radio format). with individual three- hour blocks, or FM band, it is turning out to be the per- Ed Page” for Sports controversy, Co-Anchor Ernie Brown local reporters, or even more cost ef- programming full News only stations fect complement to free speech in a John McCaslin, Ernie Brown is a true veteran broad- without stepping across any agenda Executive Vice President caster with over 32 years experience fective, partnering with a local TV af- Journalism Without Agenda that work in tandem with the talk and free marketplace, providing multiple of News Programming in radio with many major markets in filiate, utilizing their News staff for A News only programming environ- thresholds that may represent a options to station affiliates.
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