SML Group to Put Trims in a 3D Spotlight
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NEWSPAPER 2ND CLASS $3.99 VOLUME 76, NUMBER 25 OCTOBER 30, 2020 DOUBLE ISSUE THE VOICE OF THE INDUSTRY FOR 75 YEARS A Birdie for Golf Apparel As golf enjoys a skyrocket in popularity due to its outdoor, socially distanced structure, for its Fall 2020 campaign Kinona welcomed new players and remained authentic to the seasoned athletes who seek a female presence in the sport by featuring real golfers, such as Cindy Lohman, pictured above. For additional styles, see page 4. JOHN LOK TECHNOLOGY MADE IN CALIFORNIA SML Group to Put INSIDE: Spirit Jersey Aims to Write Where fashion gets down to business SM Trims in a 3D Spotlight a New Chapter in Love By Andrew Asch Retail Editor Letter to Los Angeles Virtual showrooms have been increasingly popular since By Andrew Asch Retail Editor the COVID-19 pandemic put in-person meetings and events on hiatus. The SML Group has developed another way to 3 5 After making signature tops for partners such as Disney, virtually browse a garment’s details with its recently released various top tourist destinations, as well as college sororities Digitiz3D platform; however, its service will specifically fo- for more than two decades, the Los Angeles–based Spirit cus on trims, labels, tags, buckles, buttons and packaging. Proposition 15 ... p. 2 Jersey opted to make a solo project inspired by its hometown. Digitiz3D is the latest digital product released by SML. Spirit Jersey released its Love Letter to Los Angeles on its The Hong Kong company started business in 1985 as a pro- Transformers Foundation stands for ethics ... p. 3 direct-to-consumer channel, spiritjersey.com, last month. The ducer of soft-line trims. As the apparel industry increasingly line’s graphics give a tour of Los Angeles neighborhoods as automated its methods of production, more technology-en- PI Apparel ... p. 5 well as shout-outs to some locally known landmarks such as abled products were necessary. SML pivoted by focusing the Silver Lake Foot Clinic sign. A favorite of the residents more on producing technology products such as RFID tags High & Mighty seeks to elevate big-and-tall ... p. 6 of the Silver Lake neighborhood for decades, the sign featured and solutions. a cartoon-style foot that had been displayed until the clinic The more-recent Digitiz3D platform was enabled by 3D Resources ... p. 6 moved out of the area in 2019. and augmented-reality technology, said Gary Moskovciak, The graphics and the neighborhood monikers have been SML’s senior vice president of the Americas region. Clients placed on the brand’s signature bodies, which were unique ➥ SML page 5 www.apparelnews.net ➥ Spirit Jersey page 3 NEWS Inside the Industry California Proposition 15 Roils Retailers First Citizens, a financial holding By Andrew Asch Retail Editor schools and public safety, and, most im- company for the First Citizens Bank portantly, it will be decided by a vote of & Trust Company, headquartered in Gabrielle Zuccaro has guided her con- the people,” Newsom wrote. Raleigh, N.C., recently announced a temporary boutique Bleu through times One of the last significant polls re- merger with CIT Group Inc., whose of harsh economic downturns and, in leased on Prop. 15 found that the yes commercial banking services include May, a time of civic unrest. However, the vote on the measure had a slight lead. factoring for apparel companies. The veteran boutique owner has been particu- The Public Policy Institute of Califor- merger will create a commercial bank larly wary of the ballot measure Proposi- nia released a poll on Oct. 21 that found with over $100 billion in assets, said tion 15, on which Californians will cast 49 percent of likely voters supported the Frank Holding Jr., chairman and CEO their vote Nov. 3. measure while 45 percent opposed it and of First Citizens. “This is a transfor- Prop. 15 will change the tax assess- 6 percent were undecided. mational partnership for First Citizens ment of commercial and industrial prop- The PPIC poll found that 71 percent and CIT to create long-term value for erties. If it passes, it will bring in an esti- of California Democrats were interested all of our constituents including our mated $6.5 billion–$11.5 billion in fund- in supporting the measure. The poll also stockholders, our customers, our as- ing to local governments and schools that found that 64 percent of renters supported sociations and our communities, Hold- An anti–Prop. 15 message on DTLA’s shuttered have been in a financial crunch for years, Orpheum Theatre regarding the hotly debated the bill and 41 percent of homeowners ing said. “Together, First Citizens according to a description in the state’s commercial-property-tax bill. supported the bill. About 60 percent of and CIT will be able to leverage both official voter-information guide. younger voters, ages 18 to 44, support the companies’ unique attributes to create The voter guide also noted that the propo- released a statement urging voters not to sup- proposition and 42 percent of those 45 and the 19th-largest bank in the country, sition will exempt residential properties, agri- port the proposition. older support the measure. well-positioned to compete across the cultural land, as well as owners of commer- “Prior to the COVID-19 pandemic, one Prop. 15 has enjoyed some of its greatest United States.” cial and industrial properties with a combined in four California workers were employed in support in the Los Angeles area. About 55 value of $3 million or less. retail. If we are to see a robust economic re- percent of likely voters in Los Angeles would London Fashion Week’s February However, Zuccaro said that if this law covery, these millions of jobs hang in the bal- vote for the proposition. About 53 percent of 2021 dates were recently announced. passes it would endanger small businesses ance, and a tax increase of this magnitude will likely voters in San Diego and Orange County The British Fashion Council, which trying to survive the tough economic fallout only hamper that and lead to more retailers would support it, while approximately 50 per- produces London Fashion Week, said of the COVID-19 pandemic. She forecasted permanently closing their doors,” Michelin cent of the voters in the San Francisco Bay that London Fashion Week would run that landlords would increase rents to pay for said. “California’s unemployment is more Area would support it. In the more politically Feb. 19–23. In the past, London Fash- their increased tax bills. than three points higher than the national av- conservative Central Valley, 42 percent of ion Week has run in January. The group She leases 2,400 square feet of space at erage. We do not need more obstacles to re- likely voters support it and 48 percent of like- said LFW would run as a digital event 7378 Beverly Blvd. in Los Angeles near The storing jobs,” she said. ly voters in the Inland Empire would support that will feature scaled-back physi- Grove retail center. Zuccaro declined to fore- People and groups supporting Prop. 15 it, according to the PPIC poll. ● cal activities, said Dylan Jones, BFC’s cast how much her rent would increase if the include some public-employee unions and menswear chair. “This year’s pandemic proposition passes, but she said that even a 1 Facebook founder Mark Zuckerberg. Cali- made us all rethink the current system percent uptick would be painful. fornia Gov. Gavin Newsom also has endorsed in place,” Jones said. “We are confident The proposition has been unpopular with the proposition. In a statement emailed to sup- that this move will help designers reach retail-and-business trade groups including the porters, he called the proposition overdue pol- more people via the digital LFW plat- California Small Business Association and icy reform. “It’s consistent with California’s form while still allowing them to do the International Council of Shopping Cen- progressive fiscal values. It will exempt small business as early as January without the ters. In September, Rachel Michelin, presi- businesses and residential property owners, deadline of a show.” dent of the California Retailers Association, it will fund essential services such as public Retail Properties of America, Inc., headquartered in Oak Brook, Ill., an- nounced Oct. 28 that it had published its first Corporate Sustainability Re- port at the site RPAlesg.com, said Steve Grimes, the company’s chief executive officer. “RPAI has successfully com- pleted and is in the process of executing Your One Stop Apparel Solution Re:store founder Selene Cruz brings online significant ESG [environmental, social In Los Angeles brands into physical spaces. and governance] programs, and we are excited to highlight our accomplish- ments to date in our first Corporate Sus- Retail-as-a-Service tainability Report,” he said. True Religion recently emerged Business Re:store from Chapter 11 bankruptcy, accord- ing to a statement from Michael Buck- Acquired by b8ta ley, the company’s chief executive officer. He said that the company was Product Development Expanding its retail-as-a-service reach forced to close stores and cut jobs. “The into a heavier fashion presence, San Francis- reorganization has allowed the company Pattern, marking, Grading services co–headquartered b8ta announced its acqui- to reduce its operating costs and lower sition of Re:store. Founded in 2019 by Se- its debt load and emerge a profitable, lene Cruz, Re:store brings online brands into lean operating company with a healthy a bricks-and-mortar space at Maiden Lane in balance sheet. The path is now clear for San Francisco. True Religion to continue its reinvigora- Raw Material Sourcing “This acquisition is a big win in our mis- tion of its iconic American brand,” he sion to create a true fashion-meets-tech plat- said.