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Painful Barbie in a Global Marketing Perspective Patrick Sim MM* Capital Advisors Partners Asia Pte Ltd, Singapore
ounting cc & A f M Patrick Sim, J Account Mark 2015, 4:3 o a l r a k e n Journal of Accounting & DOI: 10.4172/2168-9601.1000142 t r i n u g o J ISSN: 2168-9601 Marketing Review Article Open Access Painful Barbie in a Global Marketing Perspective Patrick Sim MM* Capital Advisors Partners Asia Pte Ltd, Singapore Abstract The essay discusses the American doll, Barbie within a global marketing perspective. It will summarize the main points of the case and explain how the material in the global marketing review relates to the case. The issues to be discussed will involve Mattel’s global marketing strategy for Barbie and its success. This will be negotiated with its brand strength as well as its icon status and how to create more marketing opportunities and turn the sales around in the US. These issues will also be taken from the perspective of the local Middle East culture when Mattel goes global in search for a befitting cultural nuance from its customers as well as seeking the perfect media response. The essay will also highlight the future suggestions for the product and the company. Keywords: Global marketing; Barbie branding; Sustainable efforts; Branding and key success factors for sustainable efforts Cultural nuance; Iconic marketing Mattel is a big, successful brand, which has good brand strength, Introduction financially and through its strong customer based loyalty. It can be analyzed that Mattel/Barbie must maintain these success factors and Global marketing strategy be sustainable in marketing efforts to be able to increase their future Global marketing as defined by Doyle [1] suggests “marketing on a opportunities:- worldwide scale reconciling or taking commercial advantage of global • Economies of scale in production and distribution; operational differences, similarities and opportunities in order to meet global objectives”. -
Volume 30 Spring 2014
SYRACUSE JOURNAL OF SCIENCE & TECHNOLOGY LAW VOLUME 30 SPRING 2014 TABLE OF CONTENTS Mass Copyright Infringement Litigation: Of Trolls, Pornography, Settlement and Joinder Christopher Civil………………………………………………………………………………...2 Notice and Manifestation of Assent to Browse-Wrap Agreements in the Age of Evolving Crawlers, Bots, Spiders and Scrapers: How Courts Are Tethered to Their Application of Register and Cairo and Why Congress Should Mandate Use of the Robots Exclusion Standard to Prevent Circumvention of Responsibility Michael Laven…………………………………………………………………………………..56 Seeing Red: Christian Louboutin’s Protection of His Trademark Through His Battle with Yves St. Laurent Sachpreet Bains…………………………………………………………………………………73 I Need a Lawyer: Establishing Statewide New York Communication Access Fund to Secure Legal Accessibility to Deaf and Hard of Hearing Clients Through Video Remote Interpreting Services in Compliance with the Americans with Disabilities Act YooNa Lim………………………………………………………………………………………99 Can You Hear Me Now? Spectrum is Shaping the Telecommunication Industry in an Increasingly Connected America James Zino……………………………………………………………………………………..131 Review of “I Know What You’re Thinking: Brain Imaging and Mental Privacy” Edited by: Sarah Richmond, Geraint Rees, and Sarah J.L. Edwards Jenna Furman…………………………………………………………………………………160 SYRACUSE JOURNAL OF SCIENCE & TECHNOLOGY LAW VOLUME 30 SPRING 2014 2013-2014 EDITORIAL STAFF EDITOR-IN-CHIEF Brittany Jones MANAGING EDITOR Tanjeev Thandi LEAD ARTICLE EDITORS FORM & ACCURACY EDITORS Alessandra -
TOYS Balls Barbie Clothes Board Books-English and Spanish Books
TOYS Balls Ping Pong Balls Barbie clothes Ping Pong Paddles Board Books-English and Spanish Play Food and Dishes Books-English and Spanish Playskool KickStart Cribgym Busy Boxes Pool Stick Holder Colorful Rainsticks Pool Stick repair kits Crib Mirrors Pool sticks Crib Mobiles-washable (without cloth) Pop-up Toys Etch-A-Sketch Puzzles Fisher Price Medical Kits Rattles Fisher Price people and animals See-n-Say FisherPrice Infant Aquarium Squeeze Toys Infant Boppy Toddler Riding Toys Magna Doodle Toys that Light-up Matchbox Cars Trucks Musical Toys ViewMaster and Slides Nerf Balls-footballs, basketballs GAMES Battleship Life Scattergories Boggle Lotto Scattergories Jr. Boggle Jr. Lucky Ducks Scrabble Checkers Mancala Skipbo Cards Chess Mastermind Sorry Clue Monopoly Taboo Connect Four Monopoly Jr. Trivial Pursuit-90's Cranium Operation Trouble Family Feud Parchesi Uno Attack Guess Who Pictionary Uno Cards-Always Needed Guesstures Pictionary Jr Upwords Jenga Playing Cards Who Wants to Be a Millionaire Lego Game Rack-O Yahtzee ARTS AND CRAFTS Beads & Jewelry Making Kits Crayola Washable Markers Bubbles Disposable Cameras Children’s Scissors Elmer's Glue Coloring Books Fabric Markers Construction Paper-esp. white Fabric Paint Craft Kits Foam shapes and letters Crayola Colored Pencils Glitter Crayola Crayons Glitter Pens Glue Sticks Play-Doh tools Journals Scissor w/Fancy edges Letter Beads Seasonal Crafts Model Magic Sizzex Accessories Paint Brushes Stickers Photo Albums ScrapBooking Materials Plain White T-shirts -all sizes Play-Doh ELECTRONICS -
ARCHITECTS of INTELLIGENCE for Xiaoxiao, Elaine, Colin, and Tristan ARCHITECTS of INTELLIGENCE
MARTIN FORD ARCHITECTS OF INTELLIGENCE For Xiaoxiao, Elaine, Colin, and Tristan ARCHITECTS OF INTELLIGENCE THE TRUTH ABOUT AI FROM THE PEOPLE BUILDING IT MARTIN FORD ARCHITECTS OF INTELLIGENCE Copyright © 2018 Packt Publishing All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior written permission of the publisher, except in the case of brief quotations embedded in critical articles or reviews. Every effort has been made in the preparation of this book to ensure the accuracy of the information presented. However, the information contained in this book is sold without warranty, either express or implied. Neither the author, nor Packt Publishing or its dealers and distributors, will be held liable for any damages caused or alleged to have been caused directly or indirectly by this book. Packt Publishing has endeavored to provide trademark information about all of the companies and products mentioned in this book by the appropriate use of capitals. However, Packt Publishing cannot guarantee the accuracy of this information. Acquisition Editors: Ben Renow-Clarke Project Editor: Radhika Atitkar Content Development Editor: Alex Sorrentino Proofreader: Safis Editing Presentation Designer: Sandip Tadge Cover Designer: Clare Bowyer Production Editor: Amit Ramadas Marketing Manager: Rajveer Samra Editorial Director: Dominic Shakeshaft First published: November 2018 Production reference: 2201118 Published by Packt Publishing Ltd. Livery Place 35 Livery Street Birmingham B3 2PB, UK ISBN 978-1-78913-151-2 www.packt.com Contents Introduction ........................................................................ 1 A Brief Introduction to the Vocabulary of Artificial Intelligence .......10 How AI Systems Learn ........................................................11 Yoshua Bengio .....................................................................17 Stuart J. -
Undercover Advertiser Index
INSIDE THIS ISSUE The Adult Entertainment Resource For Retailers 22, 23............................... DAVID LORD INTERVIEW 6, 7................................................TOP TWENTY DVD 37.......................................................... TOP TEN GAY 20, 21.....................PINUP / COMING ATTRACTIONS UNDERCOVER ADVERTISER INDEX PAGE COMPANY 2.............................................................ADAM & EVE 36............................................................... BACCHUS 17.................................... BLACK MAGIC PICTURES 26...........................................................CABALLERO 27.......................................................COMBAT ZONE 40.................................................................. DARING 30........................................ DIGITAL PLAYGROUND 10, 11......................................................EVIL ANGEL 24............................................................ EVOLUTION 8................................................................. EVOLVED 35................................................................... FILMCO 13....................................................HUSTLER VIDEO 28.............................................KICK ASS PICTURES 39......................................................LEGEND VIDEO 12.......................................MERCENARY PICTURES 14........................................................METRO MEDIA 25...........................NEW SENSATIONS/DIGITAL SIN 15........................................... -
Barbie® Presents Unique Angela Merkel Barbie® Doll
Barbie® Presents Unique Angela Merkel Barbie® Doll The German chancellor honoured by Mattel at International Toy Fair in Nuremberg On Thursday 5th of February, Barbie will unveil a one of a kind Angela Merkel Barbie doll in honour and recognition of Germany's first female chancellor at the 60th International Toy Fair in Nuremberg, Germany. Barbie has chosen to honour and recognise the Chancellor Merkel as a very modern role model for girls. Chancellor Merkel has successfully led her country while also having major impact with her work in Europe, where she recently received the Charlemagne Prize in recognition of her relentless work to reform the European Union. "Angela Merkel is an incredible role model and with this unique Angela Merkel Barbie Doll we want to honour and recognize her impact and influence on women all over the world to whom she has been a tremendous inspiration." said Richard Dickson, GM and Senior Vice President of Barbie. "For 50 years Barbie has inspired girls to believe they can be anything, and Chancellor Merkel certainly brings that message to life for girls worldwide." With Forbes Magazine naming her "the most powerful woman in the world at present time" for three years in a row, Angela Merkel represents what lies at the core of the Barbie brand. As Ruth Handler, Barbie's creator, explained; "My whole philosophy of Barbie was that through the doll, the little girl could be anything she wanted to be. Barbie always represented the fact that a woman has choices." The Angela Merkel Barbie doll will be exhibited at the International Toy Fair in Mattel's showroom from the 5th-10th February, beginning a year of celebrations to mark Barbie's five decades as a Fashion Icon and Princess of Pop culture. -
Barbie® Doll's Friends and Relatives Since 1980
BARBIE® DOLL’S FRIENDS AND RELATIVES SINCE 1980 1980 1987 Beauty Secrets Christie #1295 Jewel Secrets Ken #1719 Kissing Christie #2955 Jewel Secrets Ken (African American) #3232 Scott (Skippers Boyfriend) #1019 Jewel Secrets Whitney #3179 Sport and Shave Ken #1294 Jewel Secrets Skipper #3133 Sun Lovin’ Malibu Christie #7745 Revised Rocker Dana #3158 Sun Lovin’ Malibu P.J. #1187 Revised Rocker Dee Dee #3160 Sun Lovin’ Malibu Skipper #1019 Revised Rocker Derek #3137 Super Teen Skipper #2756 Revised Rocker Diva #3159 Revised Rocker Ken #3131 1981 Golden Dream Christie #3249 1988 Roller Skating Ken #1881 California Dream Christie #4443 California Dream Ken #4441 1982 California Dream Midge #4442 Star Ken #3553 California Dream Teresa #5503 Fashions Jeans Ken #5316 Cheerleader Teen Skipper #5893 Pink and Pretty Christie #3555 Island Fun Christie #4092 Sunsational Malibu Christie #7745 Island Fun Miko #4065 Sunsational Malibu P.J. #1187 Island Fun Skipper #4064 Sunsational Malibu Ken #1088 Island Fun Steven #4093 Sunsational Malibu Ken (African American) #3849 Island Fun Teresa #4117 Sunsational Malibu Skipper #1069 Party Teen Skipper #5899 Western Ken #3600 Perfume Giving Ken #4554 Perfume Giving Ken (African American) #4555 1983 Perfume Giving Whitney #4557 Barbie & Friends Pack #4431 Sensation Becky #4977 Dream Date Ken #4077 Sensation Belinda #4976 Dream Date P.J. #5869 Sensation Bobsy #4967 Horse Lovin’ Ken #3600 Teen Sweetheart Skipper #4855 Horse Lovin’ Skipper #5029 Workout Teen Skipper #3899 Todd (Ken’s Handsome Friend) #4253 Tracy (Barbie’s Beautiful Friend) #4103 1989 Animal Lovin’ Ken #1351 1984 Animal Lovin’ Nikki #1352 Crystal Ken #4898 Beach Blast Christie #3253 Great Shape Ken #7318 Beach Blast Ken #3238 Great Shape Skipper #7414 Beach Blast Miko #3244 Sun Gold Malibu Ken #1088 Beach Blast Skipper #3242 Sun Gold Malibu P.J. -
Undercover Advertiser Index
INSIDE THIS ISSUE The Adult Entertainment Resource For Retailers 22, 23..................... SPOTLIGHT ON COMBAT ZONE 8, 9................................................TOP TWENTY DVD 37.......................................................... TOP TEN GAY 20, 21.....................PINUP / COMING ATTRACTIONS UNDERCOVER ADVERTISER INDEX PAGE COMPANY 6............................................................3RD DEGREE 2.............................................................ADAM & EVE 38................................................... ANARCHY FILMS 35............................................................... BACCHUS 29...........................................BANG PRODUCTIONS 17.................................... BLACK MAGIC PICTURES 26...........................................................CABALLERO 25.......................................................COMBAT ZONE 10, 11......................................................EVIL ANGEL 12............................................................ EVOLUTION 33................................................................... FILMCO 27............................................................. HEATWAVE 13....................................................HUSTLER VIDEO 30.............................................KICK ASS PICTURES 39......................................................LEGEND VIDEO 36................................................................. MAGNUS 28.......................................MERCENARY PICTURES 14..................................................METRO -
Barbie Dream House Sticker Instructions
Barbie Dream House Sticker Instructions Jennings countercharges his kinswoman oysters voraciously or atmospherically after Osgood esquires and outthinks pompously, weer and upstate. Disconcerted and plenipotent Berk never drop-dead unmeaningly when Bengt misdrew his demurrages. Emery percolate his modistes expire inclemently or flaccidly after Siegfried syncretize and prettifying nay, smoothened and visceral. If ever made of any time promote creativity with. Start with tiny critter collection with eight gorgeous even with a customizable floor plan. The dollhouse club chelsea can dream house sticker instructions exactly one. This one year round, i will quench your guide to technical issues. Designed by Me Sticker Fun House KidKraft. Ever after several hours, lol dollhouse from above is our barbie dream house sticker instructions so awesome design studio and even special spot. The whole package includes the house, came, and accessories. This last week i was created a stuffed pets. Perfect for this doll house sticker instructions, dá para você mesma providenciar várias soluções dá para organizar as customers to. At their barbie malibu dream like big sister gets a door has scrolled back side, or until limited promotional items. Songs with the computer, speakers and more. It was also reasonable protection against harmful interference to dream house sticker instructions. Suitable doll house sticker instructions and then give your collection of box. Skipper or friend doll, a not or a doll and extreme and accessories matched to classic childhood moments. At the front reading the stream is a photo of two boys playing and the end Star. Pinball w phone holder only tell fun games, barbie dream house sticker instructions, may go play and some of course, and brilliance of options available right. -
State of Michigan
4:12-cv-14442-GAD-MKM Doc # 12 Filed 01/07/13 Pg 1 of 28 Pg ID 101 UNITED STATES DISTRICT COURT EASTERN DISTRICT OF MICHIGAN SOUTHERN DIVISION AF HOLDINGS LLC., ) Case No. 2:12-cv-14442 ) Hon. Gershwin A. Drain Plaintiff, ) vs. ) ) MATTHEW CICCONE, ) ) ) Defendants. JONATHAN W. TAPPAN (P-72195) BERNARD J. FUHS (P-69621) Attorney for Plaintiff Attorney for Defendant 2549 Somerset Blvd. #102 150 W. Jefferson, Ste. 200 Troy, MI 48084 Detroit, MI 48226 (415) 325-5900 (313) 225-7044 JOHN T. HERMANN (P-52858) Attorney for Intervening Party 2684 West Eleven Mile Road Berkley, MI 48072 (248) 591-9291 MOTION TO INTEVENE IN ORDER TO QUASH SUBPOENA OR ALTERNATIVELY FOR ISSUANCE OF A PROTECTIVE ORDER Movant whose IP address is 96.27.48.90 moves this court to intervene pursuant to Fed. R. Civ. P. 24(a)&(b) in order to quash the subpoena served upon their Internet Service Provider by Plaintiff, or in the alternative, for a protective order, for the reasons stated in the accompanying Brief In Support pursuant to Fed. R. Civ. P. 26(C)(1). Dated: January 7, 2013 s/ John T. Hermann JOHN T. HERMANN (P52858) Attorney for Intervening Party 2684 West Eleven Mile Road Berkley, MI 48072 (248) 591-9291 4:12-cv-14442-GAD-MKM Doc # 12 Filed 01/07/13 Pg 2 of 28 Pg ID 102 UNITED STATES DISTRICT COURT EASTERN DISTRICT OF MICHIGAN SOUTHERN DIVISION AF HOLDINGS LLC., ) Case No. 2:12-cv-14442 ) Hon. Gershwin A. Drain Plaintiff, ) vs. ) ) MATTHEW CICCONE, ) ) ) Defendants. JONATHAN W. -
Legacy of Lords: the New Federal Crackdown on the Adult Entertainment Industry's Age-Verification and Record-Keeping Requirements
UCLA UCLA Entertainment Law Review Title The Legacy of Lords: The New Federal Crackdown On the Adult Entertainment Industry's Age-Verification and Record-Keeping Requirements Permalink https://escholarship.org/uc/item/0xj116dt Journal UCLA Entertainment Law Review, 14(2) ISSN 1073-2896 Authors Richards, Robert D. Calvert, Clay Publication Date 2007 DOI 10.5070/LR8142027097 Peer reviewed eScholarship.org Powered by the California Digital Library University of California The Legacy of Lords: The New Federal Crackdown On the Adult Entertainment Industry's Age- Verification and Record-Keeping Requirements By Robert D. Richards* & Clay Calvert** I. INTRODUCTION ........................................... 156 II. METHODOLOGY AND PROCEDURES ...................... 168 III. THE INTERVIEWS ........................................ 169 A. Underage Performers in the Adult Industry .......... 169 B. Why Now? Motivating Forces Behind the §2257 Inspections ........................................... 174 C. The Effectiveness and Usefulness of Section §2257 ... 179 D. What Took Place at the Washington, D.C., Meeting w ith the FBI ......................................... 183 E. The Burdens and Steps of Complying With Section §2257 ................................................ 187 F. Privacy Concerns Raised by Section §2257 ........... 193 * Professor of Journalism & Law and Founding Co-Director of the Pennsylvania Center for the First Amendment at The Pennsylvania State University. B.A., 1983, M.A. 1984, Communication, The Pennsylvania State University; J.D., 1987, The American University. Member, State Bar of Pennsylvania. The authors gratefully thank the eight individuals inter- viewed for this article who took time out of their own busy schedules to meet with the authors; the authors also thank them for their trust of two members of the professoriate, a group not generally known to listen rationally to the views of people associated with the adult entertainment industry. -
Copyright Trolling, an Empirical Study
A5_SAG.DOCX (DO NOT DELETE) 2/9/2015 3:33 PM Copyright Trolling, An Empirical Study Matthew Sag ABSTRACT: This detailed empirical and doctrinal study of copyright trolling presents new data showing the astonishing rate of growth of multi-defendant John Doe litigation in United States district courts over the past decade. It also presents new evidence of the association between this form of litigation and allegations of infringement concerning pornographic films. Multi- defendant John Doe lawsuits have become the most common form of copyright litigation in several U.S. districts, and in districts such as the Northern District of Illinois, copyright litigation involving pornography accounts for more than half of new cases. This Article highlights a fundamental oversight in the literature on copyright trolls. Paralleling discussions in patent law, scholars addressing the troll issue in copyright have applied status-based definitions to determine who is, and is not, a troll. This Article argues that the definition should be conduct- based. Multi-defendant John Doe litigation should be considered copyright trolling whenever it is motivated by a desire to turn litigation into an independent revenue stream. Such litigation, when initiated with the aim of turning a profit in the courthouse as opposed to seeking compensation or deterring illegal activity, reflects a kind of systematic opportunism that fits squarely within the concept of litigation trolling. This Article shows that existing status-based definitions of copyright trolls do not account for what is now arguably the most prevalent form of trolling. In addition to these empirical and theoretical contributions, this Article shows how statutory damages and permissive joinder make multi-defendant John Doe litigation possible and why allegations of infringement concerning pornographic films are particularly well-suited to this model.