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Analisis Perbandingan Search Matching Berdasarkan Karakteristik Pada Search Engine Google, Yahoo, Dan Bing

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Analisis Perbandingan Search Matching Berdasarkan Karakteristik Pada Search Engine Google, Yahoo, Dan Bing ANALISIS PERBANDINGAN SEARCH MATCHING BERDASARKAN KARAKTERISTIK PADA SEARCH ENGINE GOOGLE, YAHOO, DAN BING. SKRIPSI Diajukan sebagai salah satu persyaratan dalam menyelesaikan studi Untuk memperoleh gelar Sarjana Sains Informasi (S.S.I) dalam Program Studi Perpustakaan dan Sains Informasi SRI IRIANTI PURBA 150709049 UNIVERSITAS SUMATERA UTARA FAKULTAS ILMU BUDAYA PROGRAM STUDI PERPUSTAKAAN DAN SAINS INFORMASI MEDAN 2020 Universitas Sumatera Utara LEMBAR PERSETUJUAN Judul Skripsi : Analisis Perbandingan Search Matching Berdasarkan Karakteristik pada Search Engine Google, Yahoo, dan Bing Oleh : Sri Irianti Purba NIM : 150709049 Dosen Pembimbing : Dr. Jonner Hasugian, M.Si NIP : 19591122987021002 Tanda Tangan : Tanggal : Universitas Sumatera Utara LEMBAR PENGESAHAN Judul Skripsi : Analisis Perbandingan Search Matching Berdasarkan Karakteristik pada Search Engine Google, Yahoo, dan Bing Oleh : Sri Irianti Purba NIM : 150709049 PROGRAM STUDI PERPUSTAKAAN DAN SAINS INFORMASI Ketua : Dr. Eva Rabita, M.Hum NIP : 195603311986032001 Tanda Tangan : Tanggal : FAKULTAS ILMU BUDAYA Dekan : Dr. Budi Agustono, M.S NIP : 196008051987031001 Tanda Tangan : Tanggal : Universitas Sumatera Utara PERNYATAAN ORISINALITAS Karya ini adalah karya orisinal dan belum pernah disajikan sebagai suatu tulisan untuk memperoleh suatu kualifikasi tertentu atau dimuat pada media publikasi lain. Penulis membedakan dengan jelas antara pendapat atau gagasan penulis dengan pendapat atau gagasan yang bukan berasal dari penulis dengan mencantumkan tanda kutip. Medan, Januari 2020 Sri Irianti Purba Universitas Sumatera Utara ABSTRAK Purba, Sri Irianti. 2020. Analisis Perbandingan Search Matching Berdasarkan Karakteristik pada Search Engine Google, Yahoo, dan Bing. Medan: Program Studi Perpustakaan dan Sains Informasi Fakultas Ilmu Budaya Universitas Sumatera Utara. Penelitian ini dilakukan dengan teknik dokumentasi pada Search Engine Google, Yahoo dan Bing pada bulan Agustus sampai bulan Desember 2019. Penelitian ini bertujuan untuk mengetahui perbandingan search matching berdasarkan karakteristik pada search engine Google, Yahoo, dan Bing. Kata kunci penelusuran adalah istilah narrower term (NT) bidang Ilmu Perpustakaan dengan subjek yang diambil dari Library Of Congress Subject Heading (LCSH) 2012. Berdasarkan analisis penelitian yang telah dilakukan dalam penelusuran informasi bidang Ilmu Perpustakaan dengan menggunakan pencarian berdasarkan file PDF search engine Google, Yahoo, dan Bing dapat diketahui nilai kecocokan dari subjek-subjek bidang Ilmu Perpustakaan. Google mendapatkan nilai kecocokan tertinggi pada kata kunci “Comparative librarianship, International librarianship, Serials librarianship‖ sebesar 1,13 dan nilai kecocokan terendah adalah kata kunci “Open and closed shelves‖ yaitu dengan nilai 0,26. Yahoo mendapatkan nilai kecocokan tertinggi pada kata kunci “Serials librarianship‖ yaitu sebesar 1,13 dan nilai kecocokan terendah pada kata kunci “Open and closed shelves‖ yaitu sebesar 0,21. Sedangkan Bing mendapatkan nilai kecocokan tertinggi pada kata kunci “International librarianship‖ yaitu sebesar 1,1 dan nilai kecocokan terendah pada kata kunci “Open and closed shelves‖ yaitu sebesar 0,25. Rata-rata nilai kecocokan yang diperoleh dari penelusuran menggunakan kata kunci bidang Ilmu Perpustakaan mendapatkan nilai kecocokan tinggi yaitu pada Google (0,97), Yahoo (0,92), dan Bing (0,88). Jika dilihat dari rata-rata nilai kecocokan tersebut dapat disimpulkan bahwa dokumen ilmiah bidang Ilmu Perpustakaan pada database Google, Yahoo, dan Bing dapat dijadikan alternatif dalam penelusuran informasi bidang Ilmu Perpustakaan format file PDF. Hasil analisis perbandingan karakteristik/fitur-fitur search engine menunjukkan bahwa Google search engine yang memiliki paling banyak fitur, yakni memiliki 16 fitur dari 18 fitur, Bing memiliki 15 fitur, Yahoo memiliki 13 fitur. Akibatnya Google muncul sebagai mesin pencari terbaik sehingga memungkinkan berpengaruh terhadap search matching. Kata Kunci: Search Matching, Search Engine, Karakteristik i Universitas Sumatera Utara KATA PENGANTAR Alhamdulillah, puji dan syukur penulis ucapkan kepada Allah Subhanahu wa Ta‘ala yang telah memberikan banyak nikmat, rahmat, dan kasihNya sehingga penulis dapat menyelesaikan skripsi ini dengan sebaik mungkin. Shalawat beriring salam penulis ucapkan kepada Nabi Muhammad Shallallahu ‗alaihi wa Sallam, yang senantiasa menjadi tauladan bagi ummat manusia. Adapun judul skripsi ini adalah “Analisis Search Matching Berdasarkan Karakteristik pada Search Engine Google, Yahoo, dan Bing”. Skripsi ini merupakan tugas akhir penulis dan merupakan salah satu persyaratan untuk memperoleh gelar Sarjana Sains Informasi (S.S.I) dalam Program Studi Perpustakaan dan Sains Informasi Fakultas Ilmu Budaya Universitas Sumatera Utara. Penulis ingin menyampaikan rasa terima kasih yang sebesar-besarnya kepada orang-orang yang telah memberikan bantuan dukungan baik waktu, tenaga, pikiran dan semangat serta doa yang senantiasa dipanjatkan selama ini untuk penulis. Semoga semua yang telah diberikan mendapatkan imbalan berlipat dari Allah Subhanahu wa Ta‘ala. Aamiin. Ucapan ribuan terima kasih dan doa terbaik terucap kepada ayahanda Ramli Purba dan ibunda Sinta Rusli Sipayung atas didikan, semangat, nasehat, dan doa yang terus tercurahkan dalam diri penulis. Selanjutnya ucapan terima kasih penulis sampaikan kepada pihak-pihak yang telah banyak membantu penyelesaian skirpsi ini. ii Universitas Sumatera Utara 1. Bapak Dr. Budi Agustono, M.S., selaku Dekan Fakultas Ilmu Budaya Universitas Sumatera Utara. 2. Ibu Dra. Eva Rabita, M.Hum., selaku Ketua Program Studi Perpustakaan dan Sains Informasi Fakultas Ilmu Budaya Universitas Sumatera Utara. 3. Bapak Ishak, S.S, M. Hum., selaku Sekretaris Program Studi Perpustakaan dan Sains Informasi Fakultas Ilmu Budaya Universitas Sumatera Utara dan sekaligus sebagai Dosen Penguji II saya, yang telah memberikan banyak arahan dan masukan kepada penulis dalam penelitian skripsi ini. 4. Bapak Dr. Jonner Hasugian, M.Si., selaku Dosen Pembimbing saya, yang telah banyak meluangkan waktu, tenaga, dan pikirannya dalam membantu, serta dengan sabar mengarahkan dan membimbing penulis dalam menyelesaikan penelitian skripsi ini. 5. Bapak Drs. Dirmansyah, M.A., selaku Dosen Penguji I saya, yang telah memberikan banyak arahan dan masukan kepada penulis dalam penelitian skripsi ini. 6. Seluruh staf pengajar Program Studi Perpustakaan dan Sains Informasi Fakultas Ilmu Budaya Universitas Sumatera Utara yang telah mendidik penulis selama perkuliahan. 7. Bang Ibnu yang telah membantu segala aktifitas administrasi perkuliahan. iii Universitas Sumatera Utara 8. Bang Maswirawan yang telah membantu dan memberi arahan serta nasihat selama penelitian skripsi ini. 9. Kakak Atika Abidin Rambe yang telah membantu segala aktifitas pencarian referensi di Perpustakaan. 10. Keluarga terkasih, kak Ati Purba, bang Azhar, Rafindo Purba, Sodikin Purba 11. Kawan-kawan tercinta Efni Ulfa Siregar, Barokah Sholawati, Fatma Ananda, Rini Soraya Nainggolan, M. Fadilah Manurung, Irky Sinadeak, yang sudah membantu dan memberikan masukan serta semangat kepada penulis selama penelitian skripsi ini. 12. Seluruh teman-teman khususnya angkatan 2015 Program Studi Perpustakaan dan Sains Informasi yang tidak bisa penulis sebutkan satu per satu. Penulis mengucapkan terima kasih atas bantuan yang tidak mungkin dituliskan satu persatu, penulis menyadari bahwa skripsi ini masih jauh dari sempurna. Maka dari itu penulis mengharapkan tanggapan, kritik dan saran yang bersifat membantu demi kesempurnaan skripsi ini. Akhir kata, semoga skripsi ini berguna bagi pembaca terutama bagi penulis. Medan, Januari 2020 Penulis, Sri Irianti Purba iv Universitas Sumatera Utara DAFTAR ISI ABSTRAK ........................................................................................................... i KATA PENGANTAR ........................................................................................ ii DAFTAR ISI ....................................................................................................... v DAFTAR TABEL .............................................................................................. ix DAFTAR GAMBAR ........................................................................................ xii DAFTAR LAMPIRAN .................................................................................... xiii BAB I PENDAHULUAN .................................................................................. 1 1.1 Latar Belakang ....................................................................................... 1 1.2 Rumusan Masalah ................................................................................... 6 1.3 Tujuan Penelitian .................................................................................... 6 1.4 Manfaat Penelitian .................................................................................. 7 1.5 Ruang Lingkup Penelitian ....................................................................... 7 BAB II KAJIAN TEORITIS ............................................................................ 9 2.1 Search Engine ........................................................................................... 9 2.1.1 Pengertian Search Engine ................................................................. 9 2.1.2 Sejarah Search Engine ................................................................... 14 2.1.3 Fasilitas dan Karakteristik Search Engine ....................................
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