Georgia Southern University Digital Commons@Georgia Southern Association of Marketing Theory and Practice Association of Marketing Theory and Practice Proceedings 2010 Proceedings 2010 Preparation for an International Sport Event: The Promotional Strategies of 2009 Kaohsiung World Games Steve Shih-Chia Chen Morehead State University,
[email protected] Ronald Dick Duquesne University,
[email protected] Ashley McNabb Morehead State University Yin-chu Tseng Kaohsiung Medical University Follow this and additional works at: https://digitalcommons.georgiasouthern.edu/amtp- proceedings_2010 Part of the Marketing Commons Recommended Citation Chen, Steve Shih-Chia; Dick, Ronald; McNabb, Ashley; and Tseng, Yin-chu, "Preparation for an International Sport Event: The Promotional Strategies of 2009 Kaohsiung World Games" (2010). Association of Marketing Theory and Practice Proceedings 2010. 11. https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2010/11 This conference proceeding is brought to you for free and open access by the Association of Marketing Theory and Practice Proceedings at Digital Commons@Georgia Southern. It has been accepted for inclusion in Association of Marketing Theory and Practice Proceedings 2010 by an authorized administrator of Digital Commons@Georgia Southern. For more information, please contact
[email protected]. Preparation for an International Sport Event: The Promotional Strategies of 2009 Kaohsiung World Games Steve Chen, Morehead State University Ron Dick, Duquesne University Ashley McNabb, Morehead State University Yin-chu Tseng, Kaohsiung Medical University, Taiwan ABSTRACT This study presented administrative and marketing-related information on Kaohsiung City’s preparation for the 2009 World Games. The presented information was allocated through an extensive literature review on secondary sources, personal interviews, and observations from fall of 2008 to summer of 2009.