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The Concept of Cittaslow As a Marketing Tool for Destination Development: the Case of Mugla, Turkey
American International Journal of Social Science Vol. 4, No. 3; June 2015 The Concept of Cittaslow as a Marketing Tool for Destination Development: The Case of Mugla, Turkey Aydan Bekar Nisan Yozukmaz Çağrı Sürücü Ahmet Metehan Gövce Faculty of Tourism Mugla SitkiKocman University Mugla, Turkey Abstract Akyaka town situated in the southern coast of Aegean Sea in Turkey has gained a different status from other touristic destinations due to its participation in the Cittaslow network in 2011. The process of Akyaka’s participation in this network; the effects of this participation on tourism and its usage as a marketing tool in destination development are the issues dealt in this study. The sample is Akyaka town in Mugla province of Turkey. Interview and observation techniques which are qualitative data collection methods are applied. As a result, it is determined that Cittaslow title has not been used for destination marketing on purpose; but rather it is considered as a factor of sustainability and as a factor increasing life quality and standards of locals. It is found that the priority of local administration is to protect natural environment and the sustainability of natural resources instead of increasing the tourist number. Keywords: Cittaslow; destination development; destination marketing; local administration; Akyaka 1. Introduction One of the most important tools that destination managements use for obtaining competitive advantage by differentiating themselves from others and for attracting more visitors and investors is destination branding (Govers& Go, 2009:5). Having a strong destination brand gives the destination an advantage in the struggle of product differentiation, substitutability and competitiveness regardless of the size or population of the destination (Morgan, Pritchard & Pride, 2011:5). -
Trifolium Resupinatum L.) Populations from Ordu Province (Turkey
Morphological variability in some persian clover (Trifolium resupinatum L.) populations from Ordu province (Turkey) Onal Asci O., Kasko Arici Y., Nalbanto F., Deveci M., Acar Z. in Kyriazopoulos A.P. (ed.), López-Francos A. (ed.), Porqueddu C. (ed.), Sklavou P. (ed.). Ecosystem services and socio-economic benefits of Mediterranean grasslands Zaragoza : CIHEAM Options Méditerranéennes : Série A. Séminaires Méditerranéens; n. 114 2016 pages 201-204 Article available on line / Article disponible en ligne à l’adresse : -------------------------------------------------------------------------------------------------------------------------------------------------------------------------- http://om.ciheam.org/article.php?IDPDF=00007510 -------------------------------------------------------------------------------------------------------------------------------------------------------------------------- To cite this article / Pour citer cet article -------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Onal Asci O., Kasko Arici Y., Nalbanto F., Deveci M., Acar Z. Morphological variability in some persian clover (Trifolium resupinatum L.) populations from Ordu province (Turkey). In : Kyriazopoulos A.P. (ed.), López-Francos A. (ed.), Porqueddu C. (ed.), Sklavou P. (ed.). Ecosystem services and socio-economic benefits of Mediterranean grasslands. Zaragoza : CIHEAM, 2016. p. 201- 204 (Options Méditerranéennes : Série A. Séminaires -
Analysis and Evaluation of the Spatial Structure of Cittaslow Towns on the Example of Selected Regions in Central Italy and North-Eastern Poland
land Article Analysis and Evaluation of the Spatial Structure of Cittaslow Towns on the Example of Selected Regions in Central Italy and North-Eastern Poland Marek Zagroba , Katarzyna Pawlewicz and Adam Senetra * Department of Socio-Economic Geography, Faculty of Geoengineering, University of Warmia and Mazury in Olsztyn, Prawoche´nskiego15, 10-720 Olsztyn, Poland; [email protected] (M.Z.); [email protected] (K.P.) * Correspondence: [email protected]; Tel.: +48-89-5234948 Abstract: Cittaslow International promotes harmonious development of small towns based on sustainable relationships between economic growth, protection of local traditions, cultural heritage and the environment, and an improvement in the quality of local life. The aim of this study was to analyze and evaluate the differences and similarities in the spatial structure of Cittaslow towns in the Italian regions of Tuscany and Umbria and the Polish region of Warmia and Mazury. The study examined historical towns which are situated in different parts of Europe and have evolved in different cultural and natural environments. The presented research attempts to determine whether the spatial structure of historical towns established in different European regions promotes the dissemination of the Cittaslow philosophy and the adoption of sustainable development principles. The urban design, architectural features and the composition of urban and architectural factors which Citation: Zagroba, M.; are largely responsible for perceptions of multi-dimensional space were evaluated. These goals were Pawlewicz, K.; Senetra, A. Analysis achieved with the use of a self-designed research method which supported a subjective evaluation and Evaluation of the Spatial of spatial structure defined by historical urban planning and architectural solutions. -
Slow Travel Trend
MATKA ITSEEN - WEBINAARI MODERNISTA PYHIINVAELLUKSESTA The journey inward - A webinar on modern pilgrimage Slow Travel Trend Karin Elgin-Nijhuis for Business Finland Visit Finland | 7 May 2021 Combining expertise in heritage, tourism and communication Specializing in narrative communication and storytelling for strategy development, visitor experience development, place branding, sustainable tourism development marketing, reputation management and stakeholder alignment Why storytelling and a narrative approach? Challenge 1 To engage on a personal level Challenge 2 To overcome fragmentation and achieve alignment Karin Elgin-Nijhuis 2019 & 2021 (book chapter in De Ascaniis & Cantoni, forthcoming) “It is not enough to challenge the old narrative, however outdated and discredited it may be. Change only happens when you replace one story with another.” George Monbiot | 2017 | How do we get out of this mess? | The Guardian | https://www.theguardian.com/books/2017/ sep/09/george-monbiot-how-de-we-get-out-of-this-mess Storytelling and narrative communication: where are we coming from, where are we now? where are we going to? “Strategy tells you where to go. Communication inspires people to go there with you. It's the only thing that ever does.” www. elgin .nl The journey inward Slow for persons Slow for places MATKA ITSEEN - WEBINAARI MODERNISTA PYHIINVAELLUKSESTA The journey inward - A webinar on modern pilgrimage Slow Travel Trend Karin Elgin-Nijhuis for Business Finland Visit Finland | 7 May 2021 Is slow a trend? European Tourism Manifesto -
New Species of Trichoptera ( Hydroptilidae, Philopotamidae) from Turkey and the List of the Species of Ordu and Giresun Provinces in Northeastern Anatolia1
© Biologiezentrum Linz/Austria; download unter www.biologiezentrum.at Denisia 29 347-368 17.07.2010 New species of Trichoptera ( Hydroptilidae, Philopotamidae) from Turkey and the list of the species of Ordu and Giresun provinces 1 in northeastern Anatolia F. SİPAHİLER Abstract: In the present paper the following new species are described and illustrated: Hydroptila mardinica nov.sp. (Hydroptilidae) from southeastern Anatolia, and Wormaldia malickyi nov.sp. (Philopotamidae) and Philopotamus giresunicus nov.sp. (Philopotamidae), both from northeastern Anatolia. A faunistic list for Ordu and Giresun provinces, located in the western part of northeastern Turkey, is given. A sketch map of the localities is provided. In this region, 85 species are recorded, belonging to 19 families. Of these, 38 species (44.7 %) are known in the western part of Turkey. This area constitutes the boundary of the distribution of western species. Caucasian/Transcaucasian species are represented in this region by 25 species (29.4 %); the rate increases in the eastern provinces of northeastern Anatolia to 42.8 % (60 species). Chaetopteryx bosniaca MARINKOVIC, 1955 is a new record for the Turkish fauna. K e y w o r d s : Trichoptera, fauna, Ordu, Giresun, new species, northern Turkey. Introduction The new species Hydroptila mardinica nov.sp. (Hydroptilidae), with asymmetrical genitalia, belongs to the occulta species group. In Turkey, most of the species of this group are found in southern Turkey. H. mardinica nov.sp. is the second species of this group to occur in southeastern Anatolia. The new species of the family Philopotamidae, Wormaldia malickyi nov.sp. and Philopotamus giresunicus nov.sp., are found in the same place in Giresun province, a small spring on the rising slopes of the mountain. -
A Netnographic Study on the Slow Fashion Online Community
Content with less: A netnographic study on the Slow Fashion online community Bárbara Cardoso 152118121 Dissertation written under the supervision of Pedro Oliveira Dissertation submitted in partial fulfilment of requirements for the MSc in Management with specialization in Strategic Marketing, at the Universidade Católica Portuguesa, January 2020. 1 Title: Content with less: A netnographic study on the Slow Fashion online community Author: Bárbara Cardoso Abstract The slow fashion movement is gaining prominence as consumers have become alerted to the fashion industry’s practices. In a fast-fashion dominated industry, slow fashion proposes a holistic outlook on fashion, considering garment’s movement throughout the supply chain. It advocates an ethically conscious and environmentally aware fashion, ensuring transparent production systems. The present dissertation aims to study the slow fashion online community resorting to netnography. Deviating from previous academic research focused on slow fashion definition, the present research uncovers slow fashion’s meaning to its advocates and common practices. Results demonstrate how slow fashion’s adoption is consensually perceived as a journey and identified its drivers and barriers. The slow movement weights circular fashion and anti-consumerism principles aiming for self-contentment with less. It contributes to current academic discussion on fashion brand’s trust, unveiling skeptical and defrauded consumers that resort to alternative means to evaluate corporations’ credibility. Mistrust in brands is aggravated by the inexistence of an organization nor government body which regulates fashion industry guidelines. Transparency was appointed to lessen the perceived deception greenwashing exerts on brand attitude and perceived company performance. Implications suggest a strategy focused on transparent communication and consumer education, namely on how to increase garments durability. -
International Journal of Culture Tourism and Hospitality Research
This is the authors’ final version of an article published in: International Journal of Culture Tourism and Hospitality Research The original publication is available at: DOI: DOI: 10.1108/IJCTHR-01-2014-0001 International Journal of Culture Tourism and Hospitality Research Research Paper The Slow Food Movement and Sustainable Tourism Development: A Case Study of Mold, Wales Timothy H. Junga*, Elizabeth M. Inesona, Amanda Millera a Department of Food and Tourism Management, Manchester Metropolitan University, Righton Building, Cavendish Street, Manchester M15 6BG, UK! AUTHORS: Timothy H Jung* [email protected] Elizabeth M. Ineson [email protected] Amanda Miller [email protected] PLEASE CITE THIS ARTICLE AS: Jung, T., Ineson, E. and Miller, A. (2014). The Slow Food Movement and Sustainable Tourism Development: A Case Study of Mold, Wales, International Journal of Culture, Tourism and Hospitality Research. Vol. 8(4), pp. DOI: 10.1108/IJCTHR-01- 2014-0001 The Slow Food Movement and Sustainable Tourism Development: A Case Study of Mold, Wales Abstract Purpose The contribution of the Slow Food and Cittaslow Movements to the success of a tourism destination is evaluated by determining local stakeholders’ perceptions of the meaning of these terms and views on their benefits. Stakeholders’ understanding of sustainable tourism development and their experiences regarding the contribution of these movements to sustainable tourism development are discussed. Design/Methodology/Approach A case study approach used semi-structured interviews to collect data from 11 purposively sampled local stakeholders. The interview questions spanned knowledge, membership and perceived benefits of the Slow Food and Cittaslow Movements and the contribution of these Movements to sustainable tourism development. -
A Case Study of Polish Coastal Cittaslow Towns on the Pomeranian Way of St
land Article Architectural and Urban Attractiveness of Small Towns: A Case Study of Polish Coastal Cittaslow Towns on the Pomeranian Way of St. James Alicja K. Zawadzka Department of Landscape Research and Environmental Management, Faculty of Oceanography and Geography, University of Gda´nsk,Bazy´nskiego4,˙ 80-309 Gda´nsk,Poland; [email protected] Abstract: The paper presents the results of a study on the attractiveness to tourists and natives of the cultural qualities of coastal towns on The Pomeranian Way of St. James that are members of the Cittaslow network. Attention to the quality of urban life is inscribed in the development policies of towns applying to join the Cittaslow movement. In order to join the network (apart from the size criterion), towns need to meet a minimum of 50% plus one of the 72 criteria grouped into seven categories. One of the category is Quality of Urban Life Policy, so the towns applying to join Cittaslow commit themselves to actions aimed at improving the quality of urban life. The study on the attractiveness of cultural qualities of towns to tourists and natives was conducted using the author’s BRB method, whose added value is its universality and the possibility to study small towns regardless of their membership in the Cittaslow network. BRB is an acronym that stands for BUILDINGS, RELATIONSHIPS, BALANCE, and comprises three scopes of activities: BUILDINGS (iconic building and important sites where the inhabitants and the tourists are present); RELATIONSHIPS (the visual effects of the relations between the inhabitants and the town) and Citation: Zawadzka, A.K. -
Slow Adventure: from Natural Concept to Consumer Desire
ETOUR Rapport 2020:2 Slow adventure: from natural concept to consumer desire Peter J. Varley, Edward H. Huijbens, Steve Taylor, Daniel Laven Slow adventure: from natural concept to consumer desire © Authors, 2020-04-21 Photo: Rupert Shanks – Wilderness Scotland Printed by Mid Sweden University, Sundsvall ISBN: 978-91-88947-58-1 Faculty of Human Sciences Mid Sweden University, Kunskapens väg 8 Phone: +46 (0)10 142 80 00 Report series ETOUR Report 2020:2 Table of contents Abstract ................................................................................................................................... vii Biographical notes .................................................................................................................. ix Preface ..................................................................................................................................... xi 1 Introduction ........................................................................................................................... 1 2 Adventure tourism ................................................................................................................ 3 2.1 Slow adventure: selling ‘nothing’? ........................................................................................ 3 2.2 Contrasting ‘fast’ adventure .................................................................................................. 4 3 Methods ................................................................................................................................. -
The Origin of Slow Media: Early Diffusion of a Cultural Innovation Through Popular and Press Discourse, 2002-2010 by Jennifer Rauch
TRANSFORMATIONS Journal of Media & Culture http://www.transformationsjournal.org/issues/20/article_0... ISSN 1444-3775 2011 Issue No. 20 — Slow Media The Origin of Slow Media: Early Diffusion of a Cultural Innovation through Popular and Press Discourse, 2002-2010 By Jennifer Rauch Since the turn of the 21st century, people from diverse walks of life have begun to form a sub-cultural movement whose members reduce their overall time spent with media and/or their use of specific communication technologies in order to constrain the influence of digital devices and networks on their personal, professional, and family lives. For example, some people have adopted the Sabbath Manifesto ritual of unplugging as a modern way of observing a weekly day of rest, some participate in Adbusters’ long-running Digital Detox Week campaign to disrupt corporate-commercial culture, and some reduce their use of fast, digital media in favor of slow, analog activities. The perspective of such groups and individuals who espouse these innovative cultural practices are typically not “Luddite” or “against technology”; rather, they recognize the various benefits and limitations of new forms of media and want to use it in a more deliberate way. Recent attention to the concept of “Slow Media,” in particular, suggests that we are observing a moment of transformation in the way that many people around the world think about and engage with mediated communication. With the term “slow” now established as familiar shorthand for leading a more balanced life (see Honoré, In Praise of Slowness), Slow Media can be understood as both a philosophy and a practice: First, it represents an appreciation or re-appraisal of “heirloom” forms of media, such as print or analog, and questions popular desire for ever-more information and ever-faster communication. -
New Records of Springtail Fauna (Hexapoda: Collembola: Entomobryomorpha) from Ordu Province in Turkey
Turkish Journal of Zoology Turk J Zool (2017) 41: 24-32 http://journals.tubitak.gov.tr/zoology/ © TÜBİTAK Research Article doi:10.3906/zoo-1509-28 New records of springtail fauna (Hexapoda: Collembola: Entomobryomorpha) from Ordu Province in Turkey 1 2, 3 Muhammet Ali ÖZATA , Hasan SEVGİLİ *, Igor J. KAPRUS 1 Demir Karamancı Anatolian High School, Melikgazi, Kayseri, Turkey 2 Department of Biology, Faculty of Arts and Sciences, Ordu University, Ordu, Turkey 3 State Museum of Natural History, Ukrainian National Academy of Sciences, L’viv, Ukraine Received: 14.09.2015 Accepted/Published Online: 27.04.2016 Final Version: 25.01.2017 Abstract: This study aims to elucidate the Collembola fauna of the province of Ordu, which is situated between the Middle and Eastern Black Sea regions of Turkey. Although a large number of Collembolan specimens had been collected, only Entomobryomorpha species were given emphasis. From 44 different sampled localities of the province of Ordu, we recorded 6 families, 14 genera, and 28 species. Six of these species were previously recorded and 20 of them are new records for Turkey. The results were not surprising, considering that the sampled region had not been studied previously, quite like many habitats in Turkey. With our 20 new records (Entomobryomorpha), the grand total of the springtail fauna of Turkey is increased to 73 species. This represents an increase of almost 40% of the current list of known species. These numbers show us that the diversity of Collembola in Turkey is not thoroughly known and it is clear that numerous species remain undiscovered or undescribed. -
The Potential of Cittaslow for Sustainable Tourism Development: Enhancing Local Community’S Empowerment
The potential of Cittaslow for sustainable tourism development: Enhancing local community’s empowerment Dr Eerang Park Lecturer in Tourism and Events Management Lincoln Business School University of Lincoln Brayford Pool Lincoln LN6 7TS United Kingdom P: +44 (0)1522 835537 F: +44 (0)1522 835600 [email protected] Dr Sangkyun (Sean) Kim* Senior Lecturer in Tourism Department of Tourism School of Humanities and Creative Arts Flinders University GPO Box 2100 Adelaide SA 5001 Australia P: +61 8 8201 3039 F: +61 8 8201 3635 [email protected] Abstract The slow movement has recently offered an alternative approach to sustainable tourism development, and this study aims to investigate the potential of Cittaslow philosophy and practices for enhancing local community involvement and empowerment in the tourism sector through which sustainable tourism is better implemented. Qualitative research was conducted on the case of Goolwa in South Australia, the first non-European Cittaslow. The results reveal that not only did Cittaslow accreditation and its accompanying practices encourage local community participation in decision making processes, but also revitalised the locality of Goolwa through promoting local specialities and products, in particular food and wine. A stronger and more effective collaboration among local communities, businesses and residents after the Cittaslow accreditation was noted in the context of psychological and social aspects of local community empowerment, especially for developing and managing tourism. This paper further discusses the implications of Cittaslow through which local community empowerment and sustainability in tourism can be more achievable. Keywords: slow city, small-scale, sustainable tourism, community involvement, psychological empowerment, social empowerment, Australia * Corresponding author Introduction The concept of sustainability has for some time been at the centre of tourism and destination development.