Behav.Sci.2013, 3, 541–561; doi:10.3390/bs3040541 OPEN ACCESS behavioral sciences ISSN 2076-328X www.mdpi.com/journal/behavsci Article Symbol/Meaning Paired-Associate Recall: An “Archetypal Memory” Advantage? Milena Sotirova-Kohli 1,*, Klaus Opwis 1, Christian Roesler 1, Steven M. Smith 2, David H. Rosen 3, Jyotsna Vaid 2 and Valentin Djonov 4 1 Department of Psychology, University of Basel, Missionstrasse60/62, Basel 4055, Switzerland; E-Mails:
[email protected] (K.O.);
[email protected] (C.R.) 2 Department of Psychology, Texas A&M University, College Station, TX 77843, USA; E-Mails:
[email protected] (S.M.S.);
[email protected] (J.V.) 3 School of Medicine, Oregon Health and Science University, Portland, OR 97239, USA; E-Mail:
[email protected] 4 Institute of Anatomy, University of Bern, Balzerstrasse 2, Bern 3000, Switzerland; E-Mail:
[email protected] * Author to whom correspondence should be addressed; E-Mail:
[email protected]. Received: 29 August 2013; in revised form: 25 September 2013 / Accepted: 27 September 2013 / Published: 9 October 2013 Abstract: The theory of the archetypes and the hypothesis of the collective unconscious are two of the central characteristics of analytical psychology. These provoke, however, varying reactions among academic psychologists. Empirical studies which test these hypotheses are rare. Rosen, Smith, Huston and Gonzales proposed a cognitive psychological experimental paradigm to investigate the nature of archetypes and the collective unconscious as archetypal (evolutionary) memory. In this article we report the results of a cross-cultural replication of Rosen et al. conducted in the German-speaking part of Switzerland.