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Nfts Are Booming and the Music Biz Desperately Wants In

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Nfts Are Booming and the Music Biz Desperately Wants In BILLBOARD COUNTRY UPDATE APRIL 13, 2020 | PAGE 4 OF 19 ON THE CHARTS JIM ASKER [email protected] Bulletin SamHunt’s Southside Rules Top Country YOURAlbu DAILYms; BrettENTERTAINMENT Young ‘Catc NEWSh UPDATE’-es Fifth AirplayMARCH 11, 2021 Page 1 of 43 Leader; Travis Denning Makes History INSIDE NFTs Are Booming and the Sam Hunt’s second studio full-length, and first in over five years, Southside sales (up 21%) in the tracking week. On Country Airplay, it hops 18-15 (11.9 mil- (MCA Nashville/Universal Music Group Nashville),Music debuts at No. 1 onBiz Billboard ’sDesperately lion audience impressions, up 16%). Wants In Top Country• Congress Albums Passes chart dated April 18. In its first week (ending April 9), it earned$1.9T 46,000 Relief equivalent Bill: album units, including 16,000 in album sales, ac- TRY TO ‘CATCH’ UP WITH YOUNG Brett Youngachieves his fifth consecutive cordingHere’s to What’s Nielsen in Music/MRC It for Data. andBY totalMICAH Country SINGLETON Airplay No. 1 as “Catch” (Big Machine Label Group) ascends SouthsideMusic marksWorkers Hunt’s second No. 1 on the 2-1, increasing 13% to 36.6 million impressions. chart and• A Seatfourth At top The 10. It follows“It freshman was one ofLP those moments in my life where I was NFT marketplaceYoung’s called first NBA of six Top chart Shot entries, where “Sleep it sells With - Montevallo(Kids), which Table: arrived at thelike, summit ‘Holy in shit,’”No - recalls DJ-producer 3LAU, “‘I think clips of highlightsout You,” and reached accepts No. credit 2 in December cards, not 2016. just He vemberChildren’s 2014 and Music reigned for ninewe weeks. just changedTo date, everything.’” Ethereum. Footagefollowed ofwith LeBron the multiweek James dunkingNo. 1s “In soldCase for You MontevalloGrammy has Nominees earned 3.9 million units, with 1.4 Didn’t Know” (two weeks, June 2017), “Like I Loved million in album sales. That holy-shit moment, shared by most of the music $208,000 onYou” Feb. (three, 22 and January the platform 2018), “Mercy” has processed (two, August — And Their business, was his Feb. 25 auction of 33 collectible NFT over $250 million in sales in the past month, accord- MontevalloOverlooked has Peers spent of267 weeks on the list, tying 2018) and “Here Tonight” (two, April 2019). LukeColor Bryan —’s Crash Open My Up Party as the— non-fungible sixth-longest- token — versions of his 3-year-old al- ing to The Wall“Catch” Street completes Journal. his longest journey to No. 1, running titles in the chart’s 56-yearbum, history.Ultraviolet, that sold for $11.7 million (one NFT An NFT ishaving a one-of-a-kind taken 46 weeks cryptographic to reach the apex. token It out- • US Livestreams On the all-genre Billboard 200,went Southside for $3.6 ar million)- — which included vinyl, un- that exists onpaces a blockchain, the 30-week typically climb of “Here Ethereum, Tonight.” the rives Earnedat No. 5, $610M awarding in Hunt his second top 10 On Hot Country Songs, “Catch” pushes 7-5 for HUNT YOUNG after the2020: No. 3-peaking Study Montevalloreleased. music and the chance to record with 3LAU. second-mosta new popular high. cryptocurrency after Bitcoin. That’s real money for a virtual good, setting a record Blockchains are immutable digital ledgers that allow Hunt• firstTop Germanreleased the EPX2C , which debuted andFestivals peaked at Canceled No. 5 on Top Countryfor the Albums primary in sale August of an 2014. NFT Following collection at COMBSthe time ‘DOES’ NFTsIT AGAIN to beLuke tracked Combs across’ “Does the to Me” internet (River andHouse/Columbia makes MontevalloAgain,, BetweenThrowing the Pines: andAcoustic making Mixtape history started as the at itsfirst No. album7 high into be Nashville),tokenized. featuringit possible Eric Church for anyone, ascends using 11-8 onthe Country same blockchain Airplay, up 10% to to NovemberEurope’s 2015. Summer Music creators and executives seem to agree24.7 thatmillion in audience.verify their The authenticity. song is Combs’ eighth straight career-opening MontevalloInto Doubt produced five singles, four of which hit the pinnacle of Country top 10, following a record run of seven consecutive out-of-the-gate, properly Airplay: “Leave the Night On,” “Takesomething Your Time,” has changed “House Party”— even and if they “Make don’t promoted entirely No. 1 singles.Essentially, that makes the NFT a digital collectible You Miss• Anthony Me.” “Break Martini Up in a Smallunderstand Town” peaked it. Deadmau5, at No. 2. Grimes and Shawn ChurchMendes adds histhat 15th serves Country as its Airplay own topproof 10. of authenticity. The media HuntAppointed co-penned Royalty all 12 songshave on Southside already ,sold including NFTs “Body — although Like a Backnot albums — involved can be copied — anyone can hear Ultravio- Road,”Exchange which was CEO: released in 2017.following The smash the leadhit ruled of digital Country artists Airplay like for Beeple, THAT who TOOK QUITElet — ‘A but FEW’ the MONTHS NFT is unique.Travis Denning To collectors, shatters theit’s recordthe for Exclusive three weeks and the airplay-, streaming-has generated and sales-based nearly $80 Hot million Country auctioning Songs the off most NFT weeks differenceit has taken tobetween penetrate a thepicture Country of a Airplayfamous top painting 10 as “After and chart for a then-record 34 frames. It now ranks second only to Bebe Rexha and a Few” (Mercury Nashville) climbs 12-10 in its 57th week, up 4% to 21.4 mil - FloridaMARKET Georgia WATCH Line’s “Meant toartwork Be” (50 sinceweeks December, atop the latter with list in a 2017-18).piece of digitallion inart on radio reach.the actual painting itself. In terms of value, the NFT PAGE 40 “Downtown’s Dead,” which isauction also on atthe Christie’s new set, reachedselling Nos. for a14 record and 15 $69.3The mil song- surpassesbrings two scarcity tracks to that the took digital 50 weeks world. each to enter the top 10: on HotSONGWRITERS Country Songs and Countrylion Airplay, on March respectively, 11. So far in NFTs June 2018.are popular “Kin- mostlyEaston Corbin’s “ANFTs Girl Like also You,” let creators which reached control No. digital 10 in Jworksanuary through 2018 be- folks”& ledPRODUCERS Country Airplay on Feb.among 29, becoming people who Hunt’s are seventh interested No. 1.in It cryptocurrency, hit fore peaking at No.“smart 6 that contracts,” February, and lines Aaron of code Watson that’s automatically“Outta Style,” which No. 3 on HotCHARTS Country Songs. but are quickly becoming mainstream: In October,achieved the its No.execute 10 high in behaviors December such 2017. as giving the creator a resale LatestPAGES single 41 “Hard - 43 to Forget” jumps 17-9 on Hot Country Songs. It’s his “After” is Denning’s second Country Airplay entry. “David Ashley Parker NBA, in partnership with Dapper Labs, launched an (continued) eighth top 10, having corralled 8.2 million U.S. streams (up 96%) and 5,000 in From Powder Springs” traveled to No. 32 in September 2018. ETHAN MICHAEL YOUNG: VIA MARTIN/NHLI GETTY HUNT: IMAGES. IMAGES MILLER/GETTY BEST ACTRESS GOLDEN GLOBES WINNER THE UNITED STATES VS. BILLIE HOLIDAY NEW SINGLE “TIGRESS & TWEED” FROM THE MOTION PICTURE SOUNDTRACK: THE UNITED STATES VS. BILLIE HOLIDAY OUT NOW ! BRAND NEW ALBUM COMING SOON! LOVE, YOUR WARNER RECORDS FAMILY Page 3 of 43 IN BRIEF royalty when it’s sold to another buyer in sell virtual stickers and trading cards with with a portion of proceeds going to Live Na- the future. “You can set that permanent re- animations of his iconic mouse helmet. tion’s Crew Nation Fund. sale royalty at the time of minting,” says Dee After selling an “audiovisual collaboration” Even with 3LAU’s success, questions re- Goens, co-founder of the NFT marketplace with augmented reality artist Sutu depict- main about the viability of selling albums as Zora, noting that a royalty range of 10% to ing a golden version of Deadmau5’s helmet NFTs. The price of gas makes it hard to sell 25% is typical. floating in a space station on the moon Titan music at scale, and it’s far less convenient to “The problem with the digital world is in a 30-second loop, deadmau5 teamed with listen to than Spotify. we’ve been trained for a decade that every- digital artist Mad Dog Jones on another “I’m not the biggest advocate for straight thing is just copyable,” says 3LAU, a long- NFT auction that showed the benefits of a music NFTs,” says Darlington. “It feels standing member of the crypto community. royalty on third-party sales. like we’re going back in time, like owning “There has always been a historical culture “With Mad Dog Jones, we did $420,000 MP3s and trading MP3s. I think it’s going of collection when it comes to art that just in 15 minutes,” says Dean Wilson, dead- to be more of an uphill battle to sell straight hasn’t manifested in a digital way.” mau5’s manager and founder/CEO of music.” A creator who wants to sell an NFT management firm Seven20. “Two weeks Right now, “the NFT business is a collect- first needs to “mint” one, which involves later, Mad Dog Jones does his own drop. He ibles business,” says Wilson. “What we’re uploading the media and setting the rules clears $4.2 million. In the same week, for seeing is a hype moment like when dot-com in a smart contract. It also requires paying our art that we did with him, we alone got businesses boomed and then busted.
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