ahead of the curve a unique insiders perspective on brands, opportunities and online transformation in China

webinar 09/04/2020

WHITE CAVIAR the strategic side of insight Ahead of the curve

On April 9 Beautiful Lives together with White Caviar, our partner in China, organised a webinar to share the main socio-cultural changes caused by COVID-19 and its impact on brands.

In the seminar we covered: China’s lockdown and its consequences for daily life The use of progressive smart technology and ai solutions Disruptive online transformation in all thinkable sectors Response of Western versus Chinese brands New market opportunities in the post-corona world

This handout provides the slides of the webinar, answers to questions from participants and more! Enjoy the read!

2 About Beautiful Lives We always work closely together with our clients to be ‘Ahead of the Curve’ but even more so these days. How to adapt as a brand to the socio-cultural changes due to the COVID-19 situation? How to deal with changes in behaviour and mentality now that the storm is passing over?

In an upcoming study we use our artificial intelligence solution BL*ai to uncover the territory of resilience and how people, brands and categories can bounce back in the new normal. We’ll keep you posted. Our online explorative tools such as BL*Campfire (understanding post corona target audiences) and online BL*Ideation (co-developing insight led propositions that work in the changed reality) can help you stay ahead of the curve.

Beautiful Lives is an insight & innovation agency taking a human based approach to innovation and brand strategy challenges of (international) clients, working together towards new opportunities. 3 INSIGHT DRIVEN BRAND AND INNOVATION CONSULTANCY we help brands and businesses propel themselves forward in the market with clear and insight driven strategies we help you understand the needs, tell you where to focus and how to market your brand WHITE and services CAVIAR the strategic side of insight “DISEASES ARE A GREAT TOOL TO MAGNIFY SOCIAL TRENDS AND TENSIONS.” João Rangel de Almeida Member of the epidemic response group at the London based medical charity Welcome Trust content 1 | TANGIBLE SOCIO-POLITICAL IMPACT 2 | SOCIAL DISRUPTIONS 3 | HOW THE WORLD RESPONDED 4 | THE WESTERN CHALLENGE 5 | A RESILIENT NATION 6 | RESPONSES AND OPPORTUNITIES 7 | FAST FORWARD IN TIME tangible socio political impact STRONG CENTRALIZED LEADERSHIP - A FINE BALANCING TO KEEP CALM AND STAY IN HARMONY WHITE CAVIAR the strategic side of insight WHITE CAVIAR CENTRALIZED NATIONAL CRISIS MANAGEMENT

Policies are continuously issued and updated in accordance to the evolving situation, impacting all aspects of health, society and economy.

• people movement and travel • hygiene standards and sanitization • allocation and distribution of supplies • compliance with set policies • local efforts and support • resume of work and education programs • quarantine regulations for returnees

WHITE CAVIAR 8 THE CHINA RESPONSE

WEEK 0 WEEK 1 WEEK 2 WEEK 3 WEEK 4 WEEK 5 WEEK 6 WEEK 7 WEEK 8 WEEK 9 WEEK 10 WEEK 11 Jan. 20-26 Jan. 27 - Feb. 2 Feb. 3-10 Feb. 10-16 Feb. 17-23 Feb. 24 - Mar. 1 Mar. 2-8 Mar. 9-15 Mar. 16-22 Mar. 23-29 Mar. 30 – Apr. 5 Apr. 6 - 12 23: 30: WHO 8: President 9: Death Epidemic stabilizes in China 09: Wall street halts trading; DJI plummets 26: China restricts 04: Qing Ming lock- declares Xi Jinping toll COVID-19 continues to spreads globally 10: President Xi visits Wuhan inbound travel National day of down PHEIC visits surpass 11: WHO declares COVID-19 a pandemic for foreign commemoration SARS 12: Italy lockdown; US travel ban from EU nationals of and honor of 13: Top 13: US declares state of emergency, average those who risked and party operating rate in CN enterprises reaches their lives at the treatment officials 95% (excl. Wuhan) frontline centers in 14: Parks and museums gradually reopen in 07: Wuhan reopens fired CN; Many EU countries declare travel bans and quarantine

FIRST CASES OUTSIDE CHINA EMERGE

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Apr Mar

Chinese New Year Extended Work limitations Limited work resumptions Gradual reopening of parks and cultural spots Jan. 24-30 Jan. 31 – Feb. 2 Local Government Policy (reservation only) 76 DAYS

Other economic policies introduced at national and local-level

WHITE CAVIAR 9 NATIONAL RESPONSE DRIVERS FIT WITH CHINA’S OVERALL PHILOSOPHY OF HARMONIOUS DEVELOPMENT

CONTAINMENT & COLLABORATION RESPONSIBILITY & PRIORITIZATION Order of War Policy setting to counter abuse in distribution of medical necessities Emergency measures that impact mobility patterns, supply and distribution chains Revisiting existing regulations for the betterment of society (e.g. wet markets) Adjusted in accordance with the situation Harsh but necessary to reduce spreading and safeguarding containment COVID-19 EMPATHY AND RECOVERY ACCOUNTABILITY (AND DENUNCIATION) Support measures and policies Repercussions against malmanagement of the epidemic Public accountability

TRANSPARENCY AND PUBLIC AWARENESS Information sharing related policies and publication of scientific facts Scientific sharing and collaboration to create a win-win globally New subsite sharing China’s virus control experience with the world (2020.03.19) Global MediXchange for fighting COVID-19 (Alibaba Foundation) WHITE CAVIAR 10 social interruptions

HOW DAILY LIVES CHANGED AND EVOLVED

WHITE CAVIAR the strategic side of insight WHITE CAVIAR ON THE SOCIAL SIDE

feelings of despair, sadness, anger, panic, fear strength, encouragement, understanding patriotism, pride, optimism, resilience creativity, openness, cooperation uncertainty, impatience, reasoning compliance, adjustment, support goodwill, solidarity, boredom, hope

WHITE CAVIAR 12 MAJOR DISRUPTIONS AFFECTING EVERYONE, WHETHER IT IS SOCIALLY, CULTURALLY, ECONOMICALLY OR POLITICALLY

SOCIAL CULTURAL ECONOMICAL POLITICAL Family reunions CNY festival Domestic trade 2 Annual congresses Daily activities Lantern fest Global trade … Work Music concerts Sport event cancellations Valentine’s day Performances Travel Education Sport event cancellations International expo BCL College exams Museum closures Shopping mall closures Holliday arrangements Theatre closures … Travel Temple fairs Shopping mall closures … Wedding registrations …

WHITE CAVIAR 13 OBVIOUS IMPACT ON BUSINESSES

HUMAN MOBILITY ECONOMIC SUPPLY CHAIN RESOURCES TRAVEL OUTLOOK LOGISTICS

Mandatory or self-imposed Domestic travel concerns Difficulties in meeting Global vulnerability to company closures Cross-border travel restrictions contractual obligations outbreaks Staff adjustment and reduction Reduction of orderbooks Sourcing Flexible and remote working Reduced sales and production Capacity arrangements Adjustment of quarterly and Pricing yearly forecasts Cost adaptation Stimulus plans

WHITE CAVIAR 14 WHO TAKES THE HEAT AND WHO TAKES A CHANCE

Long term

LENGTH OF IMPACT DEPENDING ON SPEED OF OUTBREAK CONTROL

AUTOMOTIVE INSURANCE INTL. TRAVEL CRUISE & AIRLINES Timeline NEVs IT- SOLUTIONS FOR DOMESTIC REMOTE WORK TRAVEL ONLINE EDUCATION (LIVE) REAL ESTATE AI-TECHNOLOGY FREIGHT & ENTERTAINMENT ONLINE SMART TECH LOGISTICS ENTERTAINMENT

FOOD & BEVERAGE RETAIL PHARMACEUTICALS ONLINE / CONTACTLESS (BRICK & MORTAR) PROXIMITY RETAIL Short term DELIVERY SERVICES Impact Negative Positive

WHITE CAVIAR 15 how the world responds CONFIRMATION AND CONDEMNATION REVEALING A RISE IN GEOPOLITICAL TENSIONS WHITE CAVIAR the strategic side of insight CONFIRMATION AND CONDEMNATION STIGMAS AROUND THE PROGRESS AND APPLICABILITY OF CHINA’S RESPONSE IN FUTURE OUTBREAKS

CONDEMNATION CONFIRMATION

of falsehoods and counterproductive of China’s openness and intense efforts to information or measures, put out in media combat the epidemic form WHO, and the Internet (e.g. US stance on China’s International organizations and the wave of openness of scientific cooperation at the unsolicited National solidarity and Munich Conference, publications in voluntary resource re-allocation of many prominent international press or local social firms, communities, brands or individuals media, the rise of ethnic racism in countries to support Wuhan like France, the US …)

WHITE CAVIAR 17 COUNTERPRODUCTIVE ACTIONS & DECLARATIONS

WHITE CAVIAR 18 OBSERVATIONS MUST BE PLACED IN CONTEXT TO AVOID MISCONCEPTIONS

OUT OF CONTEXT IN CONTEXT A WESTERN VIEW A CHINA PERSPECTIVE fear of infection FACEMASK normal, prevention and responsibility panic, emergency, containment LOCKDOWN & CURFEW limiting the risk of spreading secrecy and misinformation INFORMATION ACCESS daily support, informed action planning inhumane, limiting individual freedom (STRICT) POLICIES to the cause and well-being of people no escape, inhumane, evacuations TRAVEL RESTRICTIONS containment, patience

WHITE CAVIAR 19 COVID-19 REVEALS GEOPOLITICAL TENSIONS THAT MAY IMPACT (HINDER) THE REBOUND OF SOME INTL. COMPANIES racism OUTBREAK togetherness spying , limitation of freedom BIG DATA harmony, safeguarding envy, private proprietary AI / TECH pride, public interest forced, propaganda NATIONWIDE SUPPORT solidarity, unsolicited strength blame, interfearance CRISIS MANAGEMENT collaboration, fight with love , conditional INTL. SUPPORT engagement, unconditional

WHITE CAVIAR 20 COVID-19 TACTICS - HOW THE WORLD’S LEADING ECONOMIES RESPOND TO THE OUTBREAK inaction, ignorance of CDC advise IMPULSE containment, scientific guidance unprepared, scaled down, budget cuts MEDICAL STAFF thousands mobilized, nationwide volunteers political lead, disregard of pandemic warning LEADERSHIP team of experts, intl. engaged shortage, no extra supply reported MEDICAL EQUIPMENT industries shift to manufacturing of masks information control, containment SOCIETY nation- and industrywide policy adjustments no restrictions except Intl. travel bans MOBILITY community lock-down, regulated another hoax, dismissal of facts ALERT LEVEL Order of War issued, top national priority

WHITE CAVIAR 21 the Western challenge BORDERS AND PROFIT DRIVEN ECONOMIES MAKE A QUICK AND UNIFIED APPROACH DIFFICULT WHITE CAVIAR the strategic side of insight CHINA’S AMBITIOUS, AGILE AND AGGRESSIVE RESPONSE - A CHALLENGE TO ACHIEVE IN OTHER COUNTRIES/REGIONS

Lack of preparedness (“a China issue, not ours”) and hence response readiness Regional diversity, decentralized oversight, inability to access big data regionally Lack of smart urban infrastructure to manage mobility patterns Legislative barriers that prevent e.g. the shift of production of PPE to non-PPE producing factories Trade barriers and sanctions hindering global resource allocation and support to affected Nations National vs regional or centralized response coordination, resource sharing and volunteering Access to AI, robotics and smart technologies Slow development or inexistence of ‘contactless’ and ‘home-delivery’ economies Indecisiveness on cancellations and closures (e.g. around sporting events, festivals …)

WHITE CAVIAR 23 CRISIS MANAGEMENT WITH A FIRST-MOVERS’ MINDSET

WEST EAST risk averse risk taking calculated opportunistic detailed planning, checks and regulations change – learn – adjust profit driven need oriented restrained by internal processes first-movers’ mindset

SLOW FAST

WHITE CAVIAR 24 China a resilient nation in times of crisis HOW CHINA FIGHTS BACK - LOOKING AT SOLUTIONS AND OPPORTUNITIES WHITE CAVIAR the strategic side of insight “” what we are confronted with

“CONTACTLESS” an integral part of the solutions

WHITE CAVIAR 26 OPPORTUNITIES ORIGINATE ACROSS SECTORS WHETHER IT IS B2B OR B2C

SMART CONTACTLESS INNOVATION AND NEW CREATIVE STRATEGY PLANNING TECHNOLOGY AND AS A NEW CONCEPT OPPORTUNITIES DIRECTIVES AND AND MARKET BIG DATA IN THE SUPPLY ARISE AROUND NEW WAYS TO REACH ENGAGEMENT CHAIN (AND CONTENT CREATION CONSUMERS BEYOND)

We see high levels of ‘Contactless’ will not only We see a significant growth of The tone and manner of To deal with unanticipated engagement of the tech impact supply and delivery but interest driven applications communication has changed business challenges of defense, industry in the frontlines drive greater efficiencies in a that stretch from health & to address customers and give recovery and rebound. resulting in new applications of variety of life related fitness into cultural and action driven messages of Chinese companies remain data, robotics and apps. (inter)actions. entertainment related content support and sympathy first. ahead of their Western generation. Vlogging as a new retailing counterparts. Education and professional concept to tackle deserted related content and platforms retail environments. also see accelerated growth (virtual meeting spaces, learning content, recruitment …)

WHITE CAVIAR 27 technology driven responses and opportunities WHETHER QUARANTINES MEAN BUSINESS GROWTH OR LOSS WHITE CAVIAR the strategic side of insight AI, BIG DATA AND ROBOTICS FIGHTHING SMARTER AND MORE EFFICIENT IN AREAS OF HEALTH CARE, TRANSPORTATION AND EDUCATION

SUPPORT THE PREVENTION AND MAKE PROJECTIONS OF THE AI TO MONITOR, CONTROL AND CONTROL OF THE VIRUS EPIDEMIC SITUATION GUIDE PUBLIC OPINION

quickly ascertain the movements made by those monitoring and analyzing virus transmission and the false information and rumors can be identified infected through cellphone positioning effectiveness of treatments effectively before they spread online knowledge about the infected people’s close limited medical resources could be used most contacts effectively facial recognition could be used to reduce or prevent unnecessary flows of people

REDUCE INFECTIONS THROUGH COORDINATE THE DISTRIBUTION AI TO ACCELERATES RESEARCH CONTACT OF MEDICAL SUPPLIES AND DEVELOPMENT OF ANTIVIRAL MEDICINES unmanned aerial vehicles could be used to monitor analyze the material demand of each department quarantines and implement smart distribution according to the simulations of various treatment methods and logistics services for the healthy (replenish daily medical supply stock techniques and figure out the characteristics of the necessities) virus hospitals could use robots to deliver meals and medicines to medical staff and patients online classes and telecommuting

WHITE CAVIAR 29 PROCESSING DATA FROM CHINA’S 1.6BN SMARTPHONES

“By tracking the flow of people getting out of Wuhan, capital of the Hubei province and the epicenter of the novel coronavirus outbreak, telecom carriers have sent warnings to districts that TELECOM OPERATORS SERVICE A CENTRALIZED BIG receive the most visits from Hubei DATA PLATFORM ACROSS THE ENTIRE NETWORK HELPING residents. Also, as people travel to big LOCAL GOVERNMENTS PREDICT THE SPREAD DIRECTION OF cities to resume work, telecom carriers THE VIRUS AND ROLL OUT TARGETED MEASURES TO PREVENT ITS FURTHER OUTBREAK can also monitor the traffic to help local governments take better precautionary China Mobile, China Unicom and China Telecom achieve a unified collection, analysis and processing of signaling data of measures.” the entire network, thereby helping local Governments. To send targeted messages to the public about the epidemic Han Xia, Ministry of Industry and Information control. - on the prerequisite of ensuring users' data privacy Technology

WHITE CAVIAR 30 EPIDEMIOLOGICAL USE OF BIG DATA AND HOW ACCESS TO BIG DATA HELPS CHINA TO MONITOR THE DEVELOPMENT, TRACK THE SOURCE AND REGULATE

WHITE CAVIAR 31 DAILY AND DETAILED TRACKING TRANSPARENCY, CLARITY AND UP-TO- DATE INFORMATION – VERBALLY AND VISUALLY

NATIONWIDE CITY LEVEL INTERNATIONALLY

WHITE CAVIAR 32 WECHAT MINIPROGRAM AREA CHECKER

Allows everyone to get an overview of the local situation in the direct proximity at any given time and place.

WHITE CAVIAR 33 HEALTHCODE PLATFORMS SOCIAL USE OF BIG DATA FOR THE SAFETY OF ALL

ALIBABA HEALTH APP – MINIPROGRAM Provincial governments around the country have rolled out Health Code platforms to track people’s mobility and regulate their movements based on an assessment of their potential Covid-19 infection risks. Based on their travel histories and self-reported health information, the systems have been implemented across Chinese cities and rate a person’s risk of infection as red, yellow, or green, effectively functioning as health passports. Those with granted red passes are required to quarantine themselves at home for 14 days while those rated yellow are required to isolate themselves for a week. People with green codes can travel freely. The codes need to be presented when entering public spaces such as supermarkets, workplaces, and public transport.

WHITE CAVIAR 34 SMART ACCESS TO ENTER NEIGHBORHOODS AND LIVING COMPOUNDS

A resident scans a health code to allow access to her residential complex.

The Shanghai health code combines personal identification and whereabouts by checking the mobile phone roaming data to determine whether the user is free to enter public spaces or is required to stay in isolation. Local residents as well as foreign citizens as well as those from , Macau and Taiwan can apply for the health code through Shanghai's official Suishenban application, Shanghai government's official website and social media accounts as well as WeChat and Alipay.

WHITE CAVIAR 35 EXAMPLES HOW CHINA’S PIONEERING OF AI, ROBOTICS, DRONES, SMART DEVICES AND ALGORITHMS ENSURES SAFETY OF FRONTLINE STAFF AND LOCAL COMMUNITIES

Robots and cloud technology Smart helmets Damo AI-enabled diagnosis (Alibaba improving patient treatments, to make control and temperature Academy) - a diagnostic in 20 seconds safeguarding staff and saving critical checks more efficient with 96% accuracy resources

WHITE CAVIAR 36 CHINA’S PIONEERING OF AI, ROBOTICS, DRONES, SMART DEVICES AND SMART ALGORITHMS ENSURES ADDITIONAL SAFETY OF FRONTLINE STAFF AND LOCAL COMMUNITIES

Companies like SenseTime | TMiRob Technologies | Lingzhi Technologies | DJI | Left-Handed Doctors | Aispeech | Cloudwalk | Megvii | ZTE Corp | Tencent Holdings |Alibaba Group | Baidu Inc. | JD | iFlytek and others ensured additional safety mechanisms supporting frontline staff or local communities are implemented in faster and more efficient ways, reducing exposure of people in the contaminated environments Their leverage includes big data, AI and 5G to help in remote diagnosis, crowd and non-contact fever screening systems, epidemic prevention and control, medical security, carrying supplies and waste from infected areas, AI phonetic interface robots, AI doctors …

WHITE CAVIAR 37 ACCELERATED PLANNING AND RESOURCE ALTERATIONS

10 DAYS 33,940 sqm 700 - 1,000 beds

The temporary clinic construction in Wuhan and other cities where new clinic extensions help deal with the growing number of diagnosed patients or quarantined infected people.

WHITE CAVIAR 38 ROBOTS AND CLOUD TECHNOLOGY IMPROVING PATIENT TREATMENTS AND STAFF SAFETY

Robots that use cloud technology help medical workers treat patients. "None of the 865 The smart devices are being used in hospitals in Beijing, Shanghai and patients received by Wuhan. An exhibition space in Wuhan was converted into a makeshift medical the so far has center in just seven days for it to become a "smart" facility by adopting died, and no doctor or technologies already being used at Tongji Hospital, a top facility in the city. The cloud technology-based smart system at Tongji Hospital was nurse has been extended to the makeshift hospital in 10 hours. infected."

WHITE CAVIAR 39 CLOUD TECHNOLOGY ALLOWING EXPERTS NATIONWIDE TO ADVISE TREATMENT

Senior medical experts with different specialties who work at major hospitals in cities such as Beijing, Shanghai and Guangzhou help treat dangerously ill coronavirus patients at with the help of 5G technology, allowing images and other data to be transmitted. "Using the system, experts from Tongji Hospital can share information related to patients in the temporary hospital and provide guidance for treatment. With its database, the system can also help epidemiologists conduct research to constantly improve treatment methods for patients.“ Tang Zhouping, professor of neurology, Tongji HospitalWuhan

WHITE CAVIAR 40 GOODS DELIVERY BY ROBOTS SAFEGUARDING STAFF AND SAVING CRITICAL RESOURCES

Driverless vehicles are being used at Guanggu Fangcang Hospital to transport medical materials. "After loading materials from trucks, some volunteers are afraid to move the items to the hospital for fear of infection," he said. "The vehicles have solved the problem."

WHITE CAVIAR 41 INTELLIGENT STETHOSCOPES ENABLING REMOTE CONSULTATION

An intelligent stethoscope developed by University of Technology is expected to play a role in preventing coronavirus cross-infections in people. Doctors can evaluate the patient remotely through the intelligent stethoscope online or offline, even when they are wearing protective suits. They can change to another stethoscope head when they evaluate another patient Chai Chengwei, deputy director of Guangzhou Women and Children's Medical Center, said the intelligent stethoscope is not only needed during the current fight against the coronavirus epidemic, but also shows the development direction of modern stethoscopes. It helps in the collection and sharing of electronic medical data, allows for remote consultation and improves conditions in remote areas.

WHITE CAVIAR 42 SMART SOURCING AND SUPPLY DISTRIBUTION KEEPING STORES FILLED WITH SUPPLIES

JD.com said when inventories in its warehouses for products like rice, flour and oil started getting tight, it was able to source additional supplies from offline businesses—including mom and pop stores—that were open and closest to customers. In many cases, an order on JD.com was supplied by a courier coming directly from the customer’s local convenience store. Pinduoduo, which is especially popular among consumers in smaller cities, promoted a recently-created platform that helps farmers find alternative buyers. Ning Qiang, a 32-year-old businessman from Sichuan province, used the service after figs he sourced from farms —which can only survive for 10 days after they are picked—went unsold during the Lunar New Year. He eventually found buyers.

WHITE CAVIAR 43 brand responses and opportunities WHETHER QUARANTINES MEAN BUSINESS GROWTH OR LOSS WHITE CAVIAR the strategic side of insight SOLIDARITY BOASTING AND BOOSTING SOCIAL SCORES

JACK MA DONATES Brands and communities who show their solidarity and support the aid efforts in Wuhan, Hubei or local communities elsewhere ONE MILLION MASKS gain credit and respect from the Chinese people as they stand together with the Nation in times of crisis and help reduce the TO VIRUS-HIT JAPAN hardship China and its citizens are confronted with. AS A RETURN GESTURE FOR THE EARLY The financial support made by China’s tech giants, and Luxury SUPPORT WITH PPE CHINA RECEIVED Houses has not gone by unnoticed and resulted in many other FROM JAPAN INDICATE CHINA’S brands, individuals or institutions giving generously. THANKFULNESS

WHITE CAVIAR 45 LVMH DONATES BIG AND SENDS A MESSAGE OF SUPPORT

A JOURNEY PAUSED, WILL RESUME EVENTUALLY.

wishing good health to everyone LOUIS VUITTON

WHITE CAVIAR 46 46 BRAND CAMARADERIE STAND BY WUHAN

A lot of brands and businesses from a variety of sectors and origin have shown their support. Fast food restaurants, chefs at renowned hotels and coffee shops have generously supported the medical staff at the front line by preparing free meals.

WHITE CAVIAR 47 MONETARY AND MATERIAL DONATIONS COME IN DIRECTLY OR VIA MEMBERSHIP POINTS

Anta communicates on WeChat about its second donation of 20.000.000 Yuan. Peet’s coffee allows customers to donate points, for every 10 points they donate 1 Yuan. Siemens Healthineers has donated diagnostic devices such as blood-gas analyzers to Hubei. The Bill & Melinda Gates Foundation donated $ 100 million in emergency funding, bolstering China’s epidemiological research, emergency intervention and the research and development of drugs, vaccines and diagnostics.

WHITE CAVIAR 48 CONSCIOUS COMMUNICATION BMW’s OFFICIAL WECHAT ACCOUNT

BMW engaged its target with a message around safe commuting for the breadwinner in the family and activated potential new car buyers through cheap monthly rentals or 0% down payments. The 4 step storyline around ✓ you are good for the job, ✓ you are happy now, ✓ you have a positive attitude, ✓ the boss likes you, reflects on many of the local values that have come to exist.

WHITE CAVIAR 49 HEALTH AS A NEW COMMUNICATION STRATEGY BRANDS AND BUSINESSES DEVELOP PERSONALIZED MESSAGING FOR THEIR CUSTOMERS AND EMPLOYEES

Numerous brands, businesses, delivery services … have also taken it upon themselves to develop good hygiene and safe working practices showing they take health as a key part of their responsibility.

WHITE CAVIAR 50 AGILE RESOURCE PLANNING TO ADDRESS CHANGES IMPACTING SECTORS THAT ARE HEAVILY IMPACTED BY THE QUARANTINE

Express hiring, agile thinking about resource (re)allocation, extending temporary job offerings to those in other sectors that have been affected shows China’s agility and willingness to address emerging resourcing issues in times of crisis. Alibaba launched job-sharing platform aims to attract 10,000 employees working in restaurants to temporary delivery jobs; merchants on Ele.me and Koubei can recommend job opportunities for their employees. JD.com and Dada Group (a platform for local on-demand retail Couriers from JD.com deliver parcels in Wuhan, Hubei delivery) announced they will provide more than 35,000 jobs due to the outbreak. province [Photo by Zhou Guoqiang / China Daily]

WHITE CAVIAR 51 PRODUCTION SHIFTS FIRMS TURNING FACTORY LINES INTO MASK-MAKING UNITS

Some examples Foxconn Technology Group said a unit of the company has purchased production lines to produce masks and is applying for the relevant certificates to produce 2 Millions masks per day by the end of February. Harbin Pharmaceutical Group Holding Co Ltd Hayao purchased 2 N95 facial mask production lines. Several Chinese automobile makers, smartphone assemblers and baby care product producers are producing medical masks in their refit factories to meet the surging demand for protective suits and medical masks.

WHITE CAVIAR 52 “PEOPLE ARE STUCK AT HOME.”

LIFE IN 2020 a new reality to work with FINDING NEW OPPORTUNITIES INTERNET BASED PLATFORMS HAVE GREAT OPPORTUNITIES TO EXPAND THEIR BUSINESS AND MAINTAIN THEIR CUSTOMERS BY OFFERING COMPETITIVE USER EXPERIENCES

Tracker data analysis Qianfan of online activities has shown a spike in usage of recipe-sharing aps, lifestyle apps, fitness tutorials to exercise at home … a spurt in traffic to new user experiences that rises during the epidemic prevention and control period offering chances for brands to find new ways to stay engaged with their customers or expand their business and attract new ones. Data from tracker analysis Qianfan (a Beijing based recipe sharing mobile app) showed a surge of 27 percent from 2.09 million to 2.66 million DAUs (Daily Active Users). Similar platforms like Douguo and Xiangha saw similar surge during the Spring Festival holiday. The Otaku (people with excessive interests) economy sees businesses further penetrate the middle-aged and elderly consumer groups who are not a main driver yet.

WHITE CAVIAR 54 CONTENT DEVELOPERS HARVEST MORE USERS AMONG YOUTH DUE TO LONG STRETCHES STUCK IN LIVING ROOMS

"People are more willing to use mobile karaoke applications during the epidemic period, and our users' growth rate, retention rate and activity level surged dramatically," - Chen Hua, founder and CEO of Changba (Singing Bar)

WHITE CAVIAR 55 COOKING AND BAKING SURGE ONLINE SALES OF FRESH FOOD SURGES KITCHEN APPLIANCES ARE NEWLY DISCOVERED AS EVERYONE SHARES THEIR SELF-PREPARED FOOD

WHITE CAVIAR 56 CHEFS FIND NEW OPPORTUNITIES TO GENERATE BUSINESS IN A SHARING ECONOMY

Wearing a mask, chef Wang Ruofei enters a livestreaming room and introduces the process of cooking an ox bone soup. The show draws more than 50,000 viewers and helps sell 1,217 sets of half-prepared ingredients for ox bone soup and spicy lamb spine hotpot. Wang is a five-star chef of Xibei, a leading Chinese catering chain brand. With an annual sales revenue of up to 6 billion yuan ($856.02 million) and more than 20,000 employees, Xibei was one of the first to feel the sales pinch amid the novel coronavirus outbreak.

WHITE CAVIAR 57 ELLE x NIKE PROMOTING A FITNESS PROGRAM ON WECHAT

Elle x Nike offering access to coaches introducing fitness programs that can be done in the home environment.

WHITE CAVIAR 58 XIAOMI PROMOTES ITS WALKINGPAD TO STAY FIT INDOOR

Knowing people are hindered in their light daily outdoor activities, Xiaomi promoted two versions of its foldable WalkingPad (with a speed range of 0.5 to 6Kmh) and a runner version (up to 10Kmh). The WalkingPad App records the exercise data every time and lets you adjust the walking plan to improve the fitness effects.

WHITE CAVIAR 59 YOGA ONLINE

Zuo Shufen, 34, never imagined that videos of her practicing yoga, while hospitalized after she was infected by the novel coronavirus in a Wuhan makeshift hospital, would be such an internet sensation. Her video has been watched more than 14 million times on Douyin, a popular video-sharing platform, known as TikTok overseas.

WHITE CAVIAR 60 “CONTACTLESS” DELIVERIES AND TRANSACTIONS NEW THINKING AROUND BUSINESS INTERACTIONS

Food and package delivery services have undergone a change at both front end and back end of the journey, reducing if not eliminating direct physical contacts. Instead of being handed over directly to the recipient, fresh food deliveries and mail packages are either left in front of the door or handed over at specific collection points to limit the through traffic in living complexes of the numerous delivery services.

WHITE CAVIAR 61 CHINA’S CLUBBING SCENE GOES VIRTUAL AS QUARANTINE MEASURES REMAIN IN PLACE

Clubbers in China are going to 'cloud raves' on TikTok because coronavirus quarantines mean they can't party for real. TAXX one of Shanghai prominent clubs gets its dj’s to perform online. People who are quarantined or staying indoors can tune into any music event they want. Some ravers have even posted videos of themselves dancing at home to the music.

WHITE CAVIAR 62 MUSEUMS AND CULTURAL EXHIBITIONS GO ONLINE AS CLOSURES PREVENT VISITATION

Many art and cultural institutions are ramping up their online and virtual offerings so that viewers can still access them from home. The Dunhuang Academy, which manages and researches Mogao's cave art, has rolled out an online "home travel" museum drive, as part of a major network of cultural organizations across the country, from Northeast China's provincial museum to its counterparts in eastern Zhejiang province and southern Guangdong province, all helping to promote and maintain public interest in heritage and relics conservation.

WHITE CAVIAR 63 SHANGHAI FASHION SHOW AND OTHERS GO ONLINE AS QUARANTINE PREVENTS CHINESE FASHION LOVERS TO TRAVEL

Shanghai Fashion Week teamed up with Alibaba- owned T-mall on an official portal for designers and brands to debut their fall collections virtually in lieu of canceling the event. The platform is already known for its showcasing of up-and-coming designers to give them visibility, as well as its shoppable live fashion shows that attract viewers in the millions. Moving shows online opens up accessibility to new audiences.

WHITE CAVIAR 64 CLOUD BEAUTY ADVISORS AS MALLS REMAIN DESERTED

“I think the offline flow of customers will ebb in the future. It’s already a Despite the fact that Shanghai has allowed trend, even without businesses to reopen since Feb. 10, customers are still avoiding crowded public places. With offline COVID-19, but the sales tanking, many companies including AHAVA (a local beauty care company) have reacted by asking epidemic is pushing us to staff to learn to livestream, so they can sell products give it a go, to test to customers online. whether it will work out.” The retrained workers — most of them sales assistants like Tang Hui — even get a fancy new job title: yun gui jie, or “cloud beauty advisor.” Zhou Xiumei, an offline sales manager at AHAVA

WHITE CAVIAR 65 DBS ROLLS OUT DIGITAL SOLUTIONS TO GIVE BUSINESSES ‘CONTACT-FREE’ BANKING OPTIONS

Digitalization of 11 common trade financing processes to reduce the need to be reliant on physical over-the-counter trade processing Digitalization of trade financing documentation and reduction of manual efforts to access working capital funding in a simpler, faster manner Opening of corporate banking account and application for internet banking services online Webinars and self-learning resources to train customers on how to benefit from the digital capabilities Digitalization of the DBS BusinessClass SME Academy training courses to enable upskilling and learning from home

WHITE CAVIAR 66 ALIPAY TO HELP 40 MILLION CHINESE SERVICE PROVIDERS DIGITIZE OPERATIONS AS DIGITAL ADOPTION INCREASES DURING COVID-19

Alipay, the mobile payment platform operated by Ant Financial, laid out plans to open up its platform and offer upgraded tools and features to help 40 million service providers digitize their businesses over the next three years. “Since the very beginning, Alipay’s success has always depended on the success of our partners. That is why we believe the only way to best serve consumers is to open up our platform further, so service providers can better tap into consumer demands.”

WHITE CAVIAR 67 SELLING PET FISH VIA LIVESTREAMING

Online host Fu He sells pet fish via livestreaming in Anshan, Northeast China's Liaoning province, on March 10, 2020

WHITE CAVIAR 68 SELLING FOOD FOR PET FISH VIA LIVESTREAMING

Online host Li Xinyang sells food for pet fish via livestreaming in Anshan, Northeast China's Liaoning province, on March 10, 2020

WHITE CAVIAR 69 RURAL LIVESTREAMING TO SELL PRODUCTS IN LOCAL COMMUNITIES WHEN WET MARKETS ARE CLOSED

Chinese farmers are now using livestreaming as a way to sell their products and promote their business during the time of Coronavirus as a way to sell fresh goods and vegetables. They too have become a more common presence on e-commerce and social media platforms in China. Picture of a tea farmer from the mountainous Lichuan area in Hunan Province.

Copyright (C) https://www.whatsonweibo.com. Read more at: https://www.whatsonweibo.com/from-tea-farmer- WHITE CAVIAR to-online-influencer-uncle-huang-and-chinas-rural-live-streamers/ 70 ‘CLOUD TREE ADOPTION’ AS PARKS REMAINED CLOSED ON ARBOR DAY

A Shanghai resident was taking part in a "cloud tree adoption" activity ahead of Arbor Day on March 12. People traditionally plant trees on Arbor Day but authorities are hoping they will instead help cover the cost of caring for the city's existing greenery. Usually, people who adopt a tree would be there to see a card bearing their name put on “their” tree. However, parks are closed this year is due to the coronavirus outbreak. The bureau has put up more than 300 trees for adoption online, including some trees over 100 years old.

WHITE CAVIAR 71 WORKING FROM HOME AN UNPRECEDENTED NATIONWIDE EXPERIMENT

Working from home helps the fight against the spreading of the virus which is why working from home (next to on-line learning and other online interactions) has been encouraged as a priority to resume work and reduce the impact of the virus on the business performance. ‘Contactless’ also spreads to other sectors and categories where face-to-face interaction was important like e.g. recruitment and courts.

WHITE CAVIAR 72 WORKING FROM HOME IN NEED OF NEW SOLUTIONS

Local Technology firms Tencent, Huawei and others accelerate their relevance and increase their user base by renewed focus on enterprise products. Tencent AI Assistant and Tencent Cloud (an online meeting platform like ), WeChat Enterprise, -listed BizConf Telecom and XYlink, Huawei WeLink, Bytedance’s Feishu (a team collaboration platform Lark) …

WHITE CAVIAR 73 STUDY FROM HOME NO DOWNTIME AS ONLINE TEACHING INTENSIFIES

The cancellation of important exams like IELTS and TOEFL is no hindrance to the restart of education online. China shows it has greater level of readiness in terms of content and infrastructure, but a fuller online education program is challenging for those families that find themselves making home office at the same time.

WHITE CAVIAR 74 TENCENT ACADEMY TO KEEP LEARNING

TENCENT (re)launched its online learning academy while teachers give their courses live online.

WHITE CAVIAR 75 FAMOUS ARTISTS TEACH ONLINE

Figures from famous artist Han Meilin’s Art Foundation showed that some 3 million people watched the live broadcast on Feb 20, via 17zuoye.com's platform. The course can be reviewed on the foundation's WeChat account and other livestreaming sites.

WHITE CAVIAR 76 ONLINE DOCTOR HEALTH APPS MAKE HEALTH MONITORING AND ADVICE ACCESSIBLE AT ANY POINT IN TIME

As the Coronavirus spreads, healthcare goes digital. Unable to leave home, more Chinese patients are turning to online services. Self health management, a reduction of risk of infection, waiting times and general awareness.

WHITE CAVIAR 77 REMOTE ELECTROCARDIOGRAPH MONITORS CONTACTLESS CONNECTIONS BETWEEN PATIENT AND DOCTORS

A Shanghai-produced remote heart monitoring device supported the treatment of coronavirus patients in Wuhan. Developed by Shanghai Telecardio Medtech Co, the remote electrocardiograph monitor can send data from coronavirus patients to doctors based in treatment centers in real time. The system was used at makeshift hospitals in Wuhan to treat infected patients with mild symptoms and will further be promoted to serve more online medical services to reduce the risks of cross-infection. The Shanghai company also supported the construction of a smart temporary hospital with Wuhan Hisee Technology Co.

WHITE CAVIAR 78 FMCG - A SURGE IN FOOD AND THERAPIES THAT BOOST THE NATURAL IMMUNE SYSTEM

Chinese like healthy food and fresh ingredients a characteristic that got reinforced during the outbreak as we observed • a shift of purchase of fresh vegetables and food to online as wet markets were closed, What can • more attention to Traditional Chinese medicine as people seek ways to maintain and improve their health improve and fitness proactively, immunity? • recommendations to ensure enough protein intake (milk, eggs, steak ...) which differs from the traditional Steak, egg and belief that mainly vegetable protein is good for health, • significant surge of daily active users of recipe sharing milk are most mobile apps …, important.” highlighting the emergence of changes in dietary beliefs and practices in a post-COVID-19 normalized life. Professor

WHITE CAVIAR 79 AIR TRAVEL TAKING THE HEAT - THE GLOBAL AVIATION INDUSTRY SUFFERS HEAVILY

The International Air Transport Association said in its latest report that global airlines are expected to go through $61 billion of cash reserves in the second quarter and post a quarterly net loss of $39 billion. This assumption is based on a scenario in which severe travel restrictions will last for three months. In this case, passenger demand will fall by 38 percent and passenger revenue will drop by $252 billion this year compared to 2019. Domestic air travel in China is gradually picking up, but the capacity of international flights is at a tiny fraction of pre-contagion numbers, unfavorable impacting Chinese carriers.

WHITE CAVIAR 80 AIR TRAVEL – CATALYZING A CHANGE IN THE PATTERNS OF GLOBAL AIR TRANSPORT

The air travel market in China is set for its first losses since 2008. The impact on countries with severe outbreaks such as the , Italy and will be even more tangible. • China Eastern Airlines is unable to predict the impact on its financial performance this year. • said it will optimize capacity, strengthen cost management and take proactive measures to minimize the impact of the pandemic. • Demand from the cargo freight market has also dropped, but the declining volume is much less than commercial flights.

WHITE CAVIAR Lin Zhijie - Industry analyst and a columnist at civil aviation website carnoc.com. 81 AIR TRAVEL – TIGHTHENED, ADJUSTED SCHEDULES AND PREVENTATIVE POLICIES IN PLACE

"By collecting and analyzing information of returning passengers before their arrival, we were able to identify over 200,000 people who came from or had visited regions badly affected by the virus, and then sent warnings to local customs to enable them to target high-risk groups. These advance alerts have helped detect 391 confirmed cases, accounting for over 40 percent of all imported infections. … After they crossed the border, we also communicated with local governments and communities for subsequent 1 airline control of their movements, thus completing a closed loop of managing incoming travelers.“ 1 destination per

Song Yueqian country Deputy head of the General Administration of Customs' Department of Health Quarantine

WHITE CAVIAR 82 fast forward in time WHAT WE CAN LEARN FROM THIS – TRENDS THAT WILL SHAPE THE FUTURE WHITE CAVIAR the strategic side of insight “SUCCESS IS DUE TO OUR STRETCHING TO THE CHALLENGES OF LIFE. FAILURE COMES WHEN WE SHRINK FROM THEM.”

— John C. Maxwell DATA AND SCIENCE FOR SOCIETY A KEY DRIVER FOR CHINA’S SUCCESSES AND RAPID PROGRESSION

AI IS THERE TO STAY BIG DATA AT THE CONSCIOUS CRISIS UNRIVALED SERVICE OF PEOPLE MANAGEMENT RESOURCEFULNESS

AI efficiency works with us rather Eliminate its usage for political It is not a world of conquest but China’s speed of mobilizing than against us and will be purposes, legislate and manage conscious cooperation and resources and investment beneficial for many in healthcare its use for marketing and sharing. together with the development of and manufacturing and logistics. commercial usages. The outreach and interactions home-grown technology in areas We should trust this partnership Big data significantly accelerates China made lead to a win-win like medical science, robotics, moving forward and expect public response when used situation and China has a lot to construction/ engineering, smart applications to proliferate broadly without political purpose or bias. leverage to the world considering technology and on-line in all fields. how AI, robotics and big data (contactless) ways of engagement Chinese people have a very shows how the resourcefulness of different take on this than the have been instrumental for detection, prevention and the country beyond private West. The actions taken as a planning. interests can benefit International result of big data analytics have organizations and other countries proven beneficial for all. The West Imagine this put to use in global in their efforts to combat can learn from this. issues around refugee camps, epidemics and global climate Facial recognition will become a global warming, drought … change … normality to conduct transactions.

WHITE CAVIAR 85 ADVANCED AND AUGMENTED LIVES UNDER SIEGE OF STIGMAS AND PRIVATE INTERESTS, CHINA MAY COME OUT AHEAD

ETHNIC RACISM DIGITAL LIVE HOODS RESILIENCE AND NEW RETAIL COMMUNITY 2.0 IS A REALITY CREATIVITY MODELS ALTERED LIVING DYNAMICS While harshly condemned will China will continue to While many International Stretching beyond offline and be a new reality and challenge accelerate and give rise to a brands put their activities on online to the human New policies will emerge and for local Governments and the new equilibrium that will hold, they are surpassed by interactions. evolve for the betterment of International community to include services and their domestic competitors New tactics of engagements health (e.g. legislation around deal with. experiences next to work-life who benefit from their speed will lure shoppers to purchase, the trade of wild-life), society balance in the future. Tour and of action and are less hindered Stigma’s to be put aside when we have already seen this in and resourcing (home office, travel cancellations may just be by complicated layers of multi-cultural civilizations most recent 11.11 events. online education and health, the spark for Chinese to look corporate decision making and strive for harmony. online courts…). for augmented reality travel private profits. Long ignored by brands, sales Appreciation of local culture experience as alternatives, risk staff have a greater, more Distribution of life supplies will and values will be even more for infections the spark for a significant role to play in a be more efficiently managed; important to win in a post- dedicated digital medical shopper-less retailing resource sharing as part of COVID era. assistant for the family. environment that is different temporary deprivations or from online stores. shortages of particular talent ‘Contactless’ business pools will be facilitated. interactions will drive further efficiencies through or daily Resource management should processes. think about diversity that stretches beyond your core competences. WHITE CAVIAR 86 MAJOR GAINS AFFECTING EVERYONE, WHETHER IT IS SOCIAL, CULTURAL, ECONOMICAL OR POLITICAL

SOCIAL CULTURAL ECONOMICAL POLITICAL

We expect a recalibration of We expect a further growth We expect Chinese brands We expect a range of new some of the social norms. of digital entertainment, AR and organizations will policies with a focus on experiences and online rebound more quickly then health management, tutoring to ensure our their International environment, trading and needs for unique cultural or counterparts in part through resourcing coming out of entertainment interest can their cooperative approach some of the measures put in be met anytime, anywhere. and innovative spirit vs. a place to prevent the wait-and-see approach. spreading of COVID-19.

WHITE CAVIAR 87 GREEN FIELDS OF OPPORTUNITIES

MAINTAIN (SMART) NEW CONTENT (CONTACTLESS) YOUR BRAND PRODUCT & SERVICE GENERATION AND RETAIL AND SUPPLY DEVELOPMENT INNOVATION DELIVERY DYNAMICS

WHITE CAVIAR 88 IMMINENT STRATEGIC CONSIDERATIONS FOR BUSINESS LEADERS

DEMAND PRODUCT & SERVICES AFFECTING PATTERNS TO MARKET VARIABLES

Global supply chains will be New strategy? Tariffs and trade agreements reassessed after COVID-19 Reassess existing strategies? Impaired logistics Finding realistic and viable patterns Expand or contract? New fixed costs to cover switching that cover for abrupt change supply

WHITE CAVIAR 89 “WE CAN’T SOLVE PROBLEMS BY USING THE SAME KIND OF THINKING WE USED WHEN WE CREATED THEM.”

— Albert Einstein HOW WE HELP BUSINESSES COME OUT STRONGER

What are the expected shifts How digital ready is your Response rooms in the post COVID-19 organization to address the Challenge – think – create consumer spending new normality? behavior We create a co-working (revenge spending or platform that takes you from saving)? a defensive response to an agile offensive action plan.

D N’T BE BLINDSIDED

WHITE CAVIAR 91 The Q & A chat

Questions of participants are ? answered on the next slides. OUR FURTHER PERSPECTIVES 1/4 TO YOUR QUESTIONS

Contactless is one of the principles There are certainly good things LOSING WEIGHT IS that we have seen will be emerging as WHEN YOU COMPARE happening in the West. a strong concept in the retail and REALLY ABOUT THE RESPONSE OF THE In our response we looked at the service sector. China rail services have agility and speed of response across SUSTAINING HABITS. already stopped issuing paper tickets, WEST AND THE EAST IN regions with respect to the a trend that may set through in other WHICH OF THE THE BEGINNING, YOU coronavirus. We saw that a centralized services (airlines) or entertainment or unified response remained absent and other social events. CHANGES YOU HAVE ARE VERY NEGATIVE in the early but most critical stages in SEEN ARE REALLY Health policies and practices will ABOUT THE WEST. the West, and National interests and become better established and lead to differences may have prevented a SUSTAINABLE? different sanitization and hygiene WHY? THERE ARE ALSO more successful unified regional processes. Question has already been response. We experienced how the raised how car hailing and taxi services GOOD THINGS epidemic was contained in China to can improve on this. Undoubtedly this HAPPENING IN THE Wuhan and Hubei province because of will have implications on practices in the central response suggesting the the public transportation and WEST … spread and outbreak elsewhere could transport services have been reduced if the right measures were in place sooner. Healthcare sector and operations where policies are already in place to Indecisiveness and inconsistent improve the response and readiness to messages across countries have led a potential epidemic. to unclarities and confusion diluting compliance and impact of measures put in place.

WHITE CAVIAR 93 OUR FURTHER PERSPECTIVES 2/4 TO YOUR QUESTIONS

It may be difficult to catch up given the 1. The result of years long vision and IT LOOKS LIKE THE pace of development. The question is THE CYCLE OF COVID-19 investment in its R&D capabilities, WEST IS ONE SYSTEM not how the West should become IN CHINA IS RELATIVELY learning from the West and similar to the East but what are the adapting it to the local needs. BEHIND. CAN WE policies and regulations that can be SHORT. THE 2. Fulfilling the roadmap set by the changed to facilitate a faster, CATCH UP? TECHNOLOGY Government of technological smoother flow of innovation and advancement and the development to take place and how PROGRESS LOOKS VERY encouragement of R&D and willing are people to share their data collaboration. for the common benefit and progress FAST. HOW DID THEY of all. DO THAT? 3. Consumers strive to continuously progress and push the industry for Next to this, a COVID-19 response innovative solutions for their review may need to happen so that everyday needs. national and regional institutions become more agile and centralized in 4. There is the risk-taking their response in times of crisis. entrepreneurs and start-ups in the technology sector that are less Trust and privacy needs around data bound by regulation and policies in needs to be restored. This currently is the early stages of the a big enabler of the faster development. advancement of China and the region when it comes to smart living and infrastructure. Greater solidarity and cooperation across borders certainly across the European Union as we have seen how regional solidarity in China led to unprecedented support and WHITE CAVIAR volunteering. 94 OUR FURTHER PERSPECTIVES 3/4 TO YOUR QUESTIONS

Socializing and going out. Hygiene measures and regulations WHAT WAS THE FIRST IS THERE ANYTHING around plane cleanliness, luggage From social media and online handling practices, departure and THING PEOPLE STARTED platforms, top activities include CLEAR, THOUGHTS AND arrival hall sanitization practices and TO DO WHEN THEY • registering for marriage (esp. in EXPECTATIONS HOW frequency etc. Wuhan we see high response to Contactless ticketing. As mentioned WERE ALLOWED TO GO this as people had to postpone PRODUCTS AND before, China railway has already their wedding registrations), OUTSIDE? SERVICES OF AIRLINES – stopped issuing tickets as they are • travel (primarily domestic travel AT THE GROUND AND bound to ID card number and personal first to safe cities/regions), identity. ON-BOARD WILL • challenging oneself such as getting Face recognition or biometrics at a diving certificate, CHANGE? border control reducing direct • socializing (e.g. going to concerts, interaction and driving security check visiting art galleries, going for a efficiencies. China has made big picnic, dining in good restaurants, investments for this in the past years. gathering with friends and have a Safety instructions to include good drink hygiene next to the standard safety thus revealing where we can expect a measures. rapid uptake of activity and spending Even though temporary, domestic … flights apply distancing rules in the seating arrangement, flight attendants wearing masks, blocked seats in the waiting areas …

WHITE CAVIAR 95 OUR FURTHER PERSPECTIVES 4/4 TO YOUR QUESTIONS

- Epidemiological use to predict the HOW DO CHINESE spread of the virus. PEOPLE FEEL ABOUT - Daily and detailed tracking and THE USE OF BIG DATA? information updates (including source, origin, status). - Check on the risk exposed to during travel through scanning of a Big data has been a big enabler in the QR code and inputting of flight or fight against the coronavirus and train numbers. Chinese people show a greater level of trust in sharing personal data for the - Updating the data content with the well-being of self and others. addition of inbound, non- symptomatic and global cases. Big data as such made people feel safe, reassured and bring clarity on the - Area checkers mini-programs ability to move around and interact allowing us to do a risk assessment freely. This in contrast with Western on the area of destination in the markets where the use of big data is city. regarded as losing control and an - Monitor mobility patterns to guide infringement of personal privacy. gradual lock-downs. Some examples of what big data - Personal health apps enabling our enabled us to do: personal mobility (or containment). - Guidance on therapy based on cloud sharing of medical data.

WHITE CAVIAR 96 we help you get ahead of the changes taking place today

Jan Van Loon / Susan Yang Gaby Siera [email protected] [email protected] M: +31 6 55880372 [email protected] T: + 31 35 30 300 20 M: +86 150 0085 4964 www.beautifullives.com T: +86 (21) 3988 8053 www.whitecaviar.cn

WHITE CAVIAR the strategic side of insight 4/17/2020