Boost Your Content with a DIY Approach to Photography
0 5 . 2 1 . 2 0 2 0 Introduction
Phil Quindara Jami Peters Director of Marketing Marketing Administrative Assistant Photography Evolution
I’ve been a photography enthusiast since the 1980’s Photography Evolution
Today’s photography technology is powerful and easy to use, marketing teams need to take advantage of this! Agenda
1. Why DIY Photography? 2. Camera Equipment Cost 3. Photoshoot Tips 4. Post-Production Why DIY Photography? Four photos were shot with our in-house equipment….guess which ones Interiors Exterior Culture Photos Why Should You Do It Yourself?
GET WHAT YOU WANT FIELD TRIPS COST SAVINGS LEARN immediate TAKE CONTROL OF YOUR PROJECTS GET MORE PHOTOS NEWSWORTHY SENSE OF ACCOMPLISHMENT FLEXIBILITY Poll
How many projects do you photograph every year?
A) 0-5 Projects C) 10-20 Projects
B) 5-10 Projects D) 20+ Projects Poll
How much in your budget is allocated to photos / video?
A) I don’t have a budget C) $10,000 - $25,000
B) Less than $10,000 D) $25,000 + In-House or Professional?
In-House Professional Photoshoot Photoshoot
Level 1 Level 2 Level 3 Level 4 Level 5
Basic Interior/Exterior Photos Interior/Exterior w/ people People photos Dawn/Dusk Exteriors Interior/Exterior complex shots
Project Project Sheets/ Corporate Culture Award Submissions Magazine Quality Documentation Website
Progress Photos Social Media/ Resume Headshots Published Work Wall-sized graphics News Stories 2. Camera Equipment How Much To Spend? $2,500
The more the better…but consider this a bare-bones minimum.
* Camera Equipment only, doesn’t include Adobe CC software (Lightroom, Photoshop & Premiere Pro) DSLR Cameras Why DSLR? Interchangeable lenses!
Canon 90D w/ 18-135 mm lens Nikon 7500 w/ 18-140 mm lens $1,349 $1,197 DLSR High-End Cameras
If your budget allows, consider a “full-frame” camera or the new range of mirrorless cameras. Great cameras, but very expensive!
Canon 5D Mark IV w/ 24-70 mm lens Canon EOS R w/ 24-105 mm lens $3,249 $2,699 Equipment Needed
Manfrotto XPRO 3-Way Tripod Head Manfrotto MT190XPro4 Tripod $174 $119
Do not skimp on this item, a solid well built tri-pod is essential to getting good architectural photos Equipment Needed
Headshots/People Photos Interiors/Exteriors
Canon EF 50mm f/1.8 Lens Canon EF-S 10-18mm f4.5-5.6 Lens $125 $279 Equipment Needed
Manfrotto Pro Light RedBee 310 Lexar 32GB Professional 2000x Backpack UHS-II SDXC Memory Card $150 $49 What about Lighting?
• You can still get great photos without using powered lighting • Lighting adds bulk and complexity • A Speedlite (flash) can be useful for portrait photos How Much To Spend? $2,424
Actual Costs w/ tax 2. Photography basics Before going on your first photoshoot, get plenty of practice with your camera 3 things you need to know
Bright Outdoors Low Light Indoors “Av” or “Aperture Priority” For interior/exterior architecture photos Set it and forget it... Choose F8.0 Shoot in RAW format Use the right lenses
Wide-angle lens Portrait Lens “Kit” lens 10-18 mm 50 mm (fixed length) 18-135 mm
Exterior/Interior Bokeh! All-around use, focal length No Video Fuzzy backgrounds Video Wide-Angle Lens Example Wide-Angle Lens Example Where to place camera
Portrait Lens Example Use your own office space as a photography training ground 3. Photoshoot Tips Talk with your Project team
Schedule time your project team and client to discuss the photoshoot Scout the project during construction to get a feel for the space Have at least 2 people to help with staging photos and cleanup Provide photo release forms if using models Image sharpness is critical, worry about color and exposure in post-production 4. Post-production Adobe Lightroom Original RAW Photo Adobe Photoshop
After Lightroom Color Editing
Adobe Premier Pro
After Photoshop Edits Before & After Before Photoshop Edits After Photoshop Edits Original RAW Photo After Lightroom Color Editing
After Lightroom Vertical Alignment Transformation
Photo Transformation Start taking some photos! Questions?