Boost Your Content with a DIY Approach to

0 5 . 2 1 . 2 0 2 0 Introduction

Phil Quindara Jami Peters Director of Marketing Marketing Administrative Assistant Photography Evolution

I’ve been a photography enthusiast since the 1980’s Photography Evolution

Today’s photography technology is powerful and easy to use, marketing teams need to take advantage of this! Agenda

1. Why DIY Photography? 2. Equipment Cost 3. Photoshoot Tips 4. Post-Production Why DIY Photography? Four photos were shot with our in-house equipment….guess which ones Interiors Exterior Culture Photos Why Should You Do It Yourself?

GET WHAT YOU WANT FIELD TRIPS COST SAVINGS LEARN immediate TAKE CONTROL OF YOUR PROJECTS GET MORE PHOTOS NEWSWORTHY SENSE OF ACCOMPLISHMENT FLEXIBILITY Poll

How many projects do you every year?

A) 0-5 Projects C) 10-20 Projects

B) 5-10 Projects D) 20+ Projects Poll

How much in your budget is allocated to photos / video?

A) I don’t have a budget C) $10,000 - $25,000

B) Less than $10,000 D) $25,000 + In-House or Professional?

In-House Professional Photoshoot Photoshoot

Level 1 Level 2 Level 3 Level 4 Level 5

Basic Interior/Exterior Photos Interior/Exterior w/ people People photos Dawn/Dusk Exteriors Interior/Exterior complex shots

Project Project Sheets/ Corporate Culture Award Submissions Magazine Quality Documentation Website

Progress Photos Social Media/ Resume Headshots Published Work Wall-sized graphics News Stories 2. Camera Equipment How Much To Spend? $2,500

The more the better…but consider this a bare-bones minimum.

* Camera Equipment only, doesn’t include Adobe CC software (Lightroom, Photoshop & Premiere Pro) DSLR Why DSLR? Interchangeable lenses!

Canon 90D w/ 18-135 mm lens Nikon 7500 w/ 18-140 mm lens $1,349 $1,197 DLSR High-End Cameras

If your budget allows, consider a “full-frame” camera or the new range of mirrorless cameras. Great cameras, but very expensive!

Canon 5D Mark IV w/ 24-70 mm lens Canon EOS R w/ 24-105 mm lens $3,249 $2,699 Equipment Needed

Manfrotto XPRO 3-Way Head Manfrotto MT190XPro4 Tripod $174 $119

Do not skimp on this item, a solid well built tri-pod is essential to getting good architectural photos Equipment Needed

Headshots/People Photos Interiors/Exteriors

Canon EF 50mm f/1.8 Lens Canon EF-S 10-18mm f4.5-5.6 Lens $125 $279 Equipment Needed

Manfrotto Pro Light RedBee 310 Lexar 32GB Professional 2000x Backpack UHS-II SDXC Memory Card $150 $49 What about Lighting?

• You can still get great photos without using powered lighting • Lighting adds bulk and complexity • A Speedlite () can be useful for portrait photos How Much To Spend? $2,424

Actual Costs w/ tax 2. Photography basics Before going on your first photoshoot, get plenty of practice with your camera 3 things you need to know

Bright Outdoors Low Light Indoors “Av” or “ Priority” For interior/exterior architecture photos Set it and forget it... Choose F8.0 Shoot in RAW format Use the right lenses

Wide-angle lens Portrait Lens “Kit” lens 10-18 mm 50 mm (fixed length) 18-135 mm

Exterior/Interior ! All-around use, No Video Fuzzy backgrounds Video Wide-Angle Lens Example Wide-Angle Lens Example Where to place camera

Portrait Lens Example Use your own office space as a photography training ground 3. Photoshoot Tips Talk with your Project team

Schedule time your project team and client to discuss the photoshoot Scout the project during construction to get a feel for the space Have at least 2 people to help with staging photos and cleanup Provide photo release forms if using models Image sharpness is critical, worry about and in post-production 4. Post-production Adobe Lightroom Original RAW Photo Adobe Photoshop

After Lightroom Color Editing

Adobe Premier Pro

After Photoshop Edits Before & After Before Photoshop Edits After Photoshop Edits Original RAW Photo After Lightroom Color Editing

After Lightroom Vertical Alignment Transformation

Photo Transformation Start taking some photos! Questions?