INAUGURAL WORKING PAPER SERIES DESTINATION CULTURE: How Globalization makes all Cities Look the Same SHARON ZUKIN VOL. I, NO. 1 SPRING 2009 Destination Culture: How Globalization Makes All Cities Look the Same* Sharon Zukin Department of Sociology Brooklyn College and City University Graduate Center 365 Fifth Avenue New York, New York 10016
[email protected] *Revised paper delivered as a keynote for Conference on “Rethinking Cities and Communities: Urban Transition Before and During the Era of Globalization,” Center for Urban and Global Studies, Trinity College, Hartford, Connecticut, November 14-15, 2008. Comments on the original version were provided by Ahmed Kanna, Raether postdoctoral fellow at the Center for Urban and Global Studies during 2008-09. We also thank our Managing Editor, Jason C. Percy, for his skilled editing of this version. Please contact the author for permission to quote or cite material from this paper. 2 Introduction Debates about the effects of globalization during the past few years often focus on the question of whether the rapid migrations of people, images, and capital have reduced differences between national cultures, or just given them a wider territory and more means of expression. Skeptics argue that this is an age-old question that can never be resolved. In every era, trade routes and travelers have carried new ideas and materials across great distances, permitting indigenous groups to create fusions that gradually grow into new historical traditions. From this point of view, current global trends are neither stranger nor more innovative than “native” weavers who integrate imported dyes into traditional rug patterns or musicians who learn to play traditional instruments in a foreign rhythm.