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Mandarin Oriental, Las Vegas Sophisticated Dining Both Day and Night NORTH AMERICA NORTH THE ALI GROUP MAGAZINE ISSUE 4 | JANUARY 2016 MANDARIN ORIENTAL, LAS VEGAS SOPHISTICATED DINING BOTH DAY AND NIGHT TACO BELL’S NEW CANTINA CONCEPT BEER AND WINE ACCOMPANY THE FUN FOOD SOCIAL MEDIA STRATEGIES THRIVING IN THE NEW ONLINE FRONTIER GELATO FUN AT SMALLCAKES A RISING BAKERY CHAIN CHILLS OUT COLLABORATION COUNTS What takes a good idea and makes it great? While we are proud of these successes, it’s Flawless execution. But flawless execution does important to note none of this happened over- not happen in a vacuum. It requires thought, night. They are the results of the people who preparation and collaboration. comprise our many brands and their ability to And, in many ways, collaboration defines cultivate meaningful, value-based relationships many of our customer relationships here at the with our diverse customer base. A byproduct Ali Group. Instead of simply providing operators of establishing value-based relationships is the with a product for a price, we work closely with development of trust between partners. And them to understand not only their goals but also the presence of trust opens the door for true the obstacles they see in achieving them. Then, collaboration. together, we work collaboratively to develop In addition, we will explore how expectations equipment-based solutions that allow their culi- for foodservice vary by generation and the im- nary and operational visions to become reality. pact this continues to have on the way operators For example, in this issue of Aliworld you will design and equip their businesses. And we will learn how we worked with an iconic quick-serve share with you how Ali Group North America chain to provide higher-margin, adult-beverage plans to evolve in the years to come and work solutions in its new urban prototype. In another with our sister companies from around the world example, one of our operating companies worked to solve the most complex foodservice-related with an educational provider to develop a healthy challenges anywhere they may arise. and diverse menu for its students by using a very We are very proud and humbled that operators versatile piece of cooking equipment. And we take from all industry segments continue to trust us a closer look at the way a frozen dessert concept with their dreams and visions and that collective- uses the information our equipment can provide to ly our group of companies continue to deliver better deploy labor, manage uptime and generally meaningful solutions. We look forward to doing meet the demands of its high-volume business. the same with you in the years to come. Filippo Berti Chairman and Chief Executive Officer, Ali Group North America COVER STORY ALIWORLD CONTENTS 66 37 20 56 37 MODMARKET: FARM-TO- 56 DRIVING COFFEE SALES 74 THE BURLODGE MULTIGEN INTRODUCTION PEOPLE TABLE FOOD MADE EASY WITH RANCILIO INNOVATION Changing the way people think AND DELICIOUS Black Rock Coffee, an up-and- about meal-delivery systems. 4 2020 VISION 24 METRO JOINS THE The Modmarket chain uses coming coffee chain, uses Rancilio 66 SMALLCAKES AND Luciano Berti and Filippo Berti of ALI GROUP FAMILY Eloma ovens to serve fresh, espresso machines to increase their CARPIGIANI the Ali Group discuss the company’s 76 CMA’S NEW EST FRONT Metro becomes the newest member natural food quickly and drive-up business. Ice cream made with Carpigiani strategic vision and the state of the LOADER of the Ali Group of companies. consistently. machines is a perfect match for foodservice industry. The new EST Front Loader from Smallcakes’ cupcakes. CMA Dishmachines is compact 28 ALL ABOUT RELATIONSHIPS 42 ON THE RISE EVENTS and reliable. COVER STORY The Ali Group’s Rob Geile A unique partnership between 68 MENUMASTER AND talks about the importance of Belshaw and QualServ brings 59 ALI UNIVERSITY PRIMROSE SCHOOLS 77 MOFFAT MEANS consultants. donuts to all corners of the world. FOR CONSULTANTS The ACP Menumaster Microwave 8 MANDARIN ORIENTAL, CONVENIENCE FOR PETE’S Consultants from all across North saves time and money at Primrose A Moffat convection oven makes LAS VEGAS 46 MAKING ICE FOR AIRLINES America gather for information Schools. breakfast delicious at Pete’s. With assistance from companies SUCCESS STORIES The elegant lounges of Singapore sharing. of the Ali Group, the foodservice Airlines demand top-quality ice, 70 CUSTOMIZED SOLUTIONS operations at this elegant hotel which is why they chose Scotsman consistently deliver top-quality food. 32 TACO BELL’S NEW 60 HOST MILAN SHOW 2015 FOR SETON MEDICAL ALI GROUP WORLDWIDE CANTINA CONCEPT ice machines. A worldwide trade fair is a showcase CENTER AUSTIN With help from Beverage-Air and for the Ali Group companies. A new meal-delivery system and 78 AROUND THE WORLD TRENDS Edlund, the Mexican-style quick- 50 MISTER SOFTEE AND Aladdin equipment help a hospital Worldwide news round-up service restaurant chain ELECTRO FREEZE increase patient satisfaction scores. is moving into more The classic ice cream truck 86 OUR BRANDS 16 SECRETS FOR USING moves into new ventures, such SOCIAL MEDIA upscale territory. 72 ICE-O-MATIC’S GRANDE Ali Group’s sector expertise as the Jacksonville Jaguars’ CUBE MAKER Strategies you need to know for EverBank Field. effective social media programs. The new Grande Cube Maker 88 CONTACT US provides a wide variety of ice sizes. Ali Group contact information 55 GELATO POPS AT MARIANO’S across the globe 20 FEEDING GENERATIONS Carpigiani’s Fantasticks 4U How the different eating habits gelato bar is wowing the customers of each generation are affecting at a Chicago-area grocery store. foodservice today. 16 50 INTRODUCTION “The most reliable way to forecast the future,” said American futurist and author John Naisbitt, “is to try to understand the present.” Anticipating tomor- row’s success by concentrating on the small details of the present is something Ali Group founder and chairman Luciano Berti has come to fully appreciate, having spent 52 years at the helm of the business. 2020 “Concentrating on the short-term means being able to adapt day-to-day,” he says. “You have to think long-term but also consider the small details of the present. It is like trying to cross a river. You need to keep looking at the other side of the river, but you must also focus on keeping your balance on the VISION stones beneath you. Sometimes you need to take a The Ali Group’s executive step back, or sideways, to keep your footing. But in business, as in life, it is important to look ahead and management team of Luciano Berti push boundaries. That’s the beauty of life.” The Ali Group vision for the coming years is and Filippo Berti outline their to further grow the Group, add great brands to the portfolio, attract more talent and expand globally. five-year plan for the company. Growth is intrinsic to the Ali Group’s nature. In an ever-changing and ever-expanding foodservice envi- ronment, to be successful a company must look for- ward, not backward. Solutions that worked decades ago may not work today, and even today’s successes always need to be examined to find ways to improve. That constant striving for improvement is one of the foundations of the Ali Group’s success. Luciano Berti’s son Filippo is perfectly positioned to manage as head of the company’s North American operations. For Filippo Berti, who manages the Ali Group’s brands, manufacturing plants and 3,600- plus employees in North America, the global food- service industry is set for further change in the next five years, despite not being the most “fast-paced” of sectors. “It’s still very fragmented on the manu- facturing and the distribution side. In some markets, though, we are experiencing consolidation trends at both ends, especially in mature markets, while Asia and the Middle East are seeing new players coming to the game. There are now more players in competition and I think we are likely to see more consolidation at the top of the sector. One of the bigger players could become significantly bigger,” he says. Ali Group's Filippo Berti and Luciano Berti balance long-term 4 planning with a day-to-day flexibility.5 INTRODUCTION The Ali Group vision for the coming years is to further grow According to Luciano Berti, external the Group, add great brands to economic factors will continue to impact the the portfolio, attract more talent IN HIS OWN WORDS: industry, particularly in Europe. “The long and expand globally. Growth is recession still isn’t behind us. It is hard to say LUCIANO BERTI ON if we will have a full recovery in the next five intrinsic to the Ali Group’s nature. years, but something’s got to give. For the econ- FILIPPO BERTI omy to become stronger we need a stronger is easily adjusted to changes in the market. But “Since Filippo joined Ali Group in 2008 he Europe. The handbrake is still on because of the company firmly believes that flexibility is has proven to be a dynamic, discerning the political situation, but Europe is still a top important to the Ali Group’s overall success, manager, well respected by his team. tourist destination where entrepreneurs are in- giving each business the independence it needs “While our personalities are different, novative and willing to take a risk.” to grow in its individual market. constant collaboration helps keep our Asia is of critical importance to the Ali One of the key reasons Ali Group has objectives aligned. Filippo has shown Group in the near future, although individual achieved profitable growth is through the himself to have vision and a great political and cultural differences may make the acquisition of selected brands that are very sensitivity to the market.
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