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Research Brief – COLES LIQUOR

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Research Brief – COLES LIQUOR FAST FOOD & FOOD DELIVERY SERVICES STUDY October 2018 HIT LISTENERS FAST FOOD & FOOD DELIVERY SERVICES The top three words people use to describe fast food is quick, easy, and unhealthy. They are most likely to associate burgers and chips with fast food, so it’s no surprise that the top 3 brands associated with fast food is McDonald’s, KFC, and Hungry Jack’s. Q. How would you define 'fast food'? Have a think about the fast food brands, types of food, etc that you associate with fast food. TOP 5 DESCRIPTIVE WORDS USED PEOPLE 18+ Quick 49% Easy 22% Unhealthy 18% Convenient 15% Cheap 9% TOP 5 FOODS USED TOP 5 BRANDS USED PEOPLE PEOPLE 18+ 18+ Burgers 11% McDonald’s 24% Chips 10% KFC 17% Pizza 8% Hungry Jack’s 16% Chicken 4% Subway 6% Fish & Chips 4% Red Rooster 6% Source: SCA Research Fast Food Study | October 18 | Q. How would you define 'fast food’? Have a think about the fast food brands, types of food, etc that you associate with fast food? | People 18+ N=315 Although “unhealthy” was the third most used word to describe “fast food” when unprompted, it’s interesting to see that once prompted, the majority of people see fast food as both healthy and unhealthy food options that are prepared quickly and easily. Q. When you think of 'fast food', which of the below BEST describes your thoughts? 44% 30% 27% Fast food is low quality mass-produced food, made using pre- Fast food is any type of meal that can be ordered Fast food is both healthy and unhealthy food prepared ingredients high in fat, salt, sugar, and calories. as take out, and/or delivered to your door. options prepared quickly and easily. Source: SCA Research Fast Food Study | October 18 | Q. When you think of 'fast food', which of the below BEST describes your thoughts? | People 18+ N=315 Over half (55%) purchase fast food or take away at least once a week. Q. How often do you purchase fast food or take away? 80% of respondents purchase fast food or take away at least monthly 31% 22% 18% 18% 8% 2% 1% 1% Daily A few times a week Weekly Fortnightly Monthly Every now and then Once or twice a year Never Source: SCA Research Fast Food Study | October 18 | Q. How often do you purchase fast food or take away? | People 18+ N=315 Of those people who purchase fast food on a weekly basis, the majority of them spend between $21 to $40 on fast food each week. Q. On average, how much do you spend on fast food each week?​ ​Fast food is food that can be prepared quickly and easily, and sold in restaurants or can be ordered as take out. Base: Purchase fast food on a weekly basis 42% 23% 17% 8% 7% 3% $1-$20 $21-$40 $41-$60 $61-$80 $81-$100 $100+ Source: SCA Research Fast Food Study | October 18 | Q. On average, how much do you spend on fast food each week? ​ ​Fast food is food that can be prepared quickly and easily, and sold in restaurants or can be ordered as take out. | People 18+ N=173 The most popular meal times to purchase fast food is lunch and dinner. Purchases for all meal times are generally made every now and then. Dinner is more commonly purchased on a regular basis compared to other meal times, with over 1 in 4 purchasing fast food for dinner on a weekly basis. Q. How often would you purchase food from a fast food restaurant or take-away restaurant at the following times of day? 63% 57% 46% 42% 42%43% 38% 30% 31% 29% 28% 15% 15% 13% 12% 11% 12% 9% 7% 8% 5% 6% 3% 3% 4% 3% 2% 3% 2% 2% 3% 2% 3% 2% 1% 1% 1% 1% 0% 1% 2% 0% Breakfast Morning Snack Lunch Afternoon Snack Dinner Dessert Daily A few times a week Weekly Fortnightly Monthly Every now and then Never Source: SCA Research Fast Food Study | October 18 | Q. How often would you purchase food from a fast food restaurant or take-away restaurant at the following times of day? | People 18+ N=311 Almost 1 in 3 people say that radio provides them with information about what fast food options are available in their area. Q. When deciding which fast food restaurant to purchase from, which of the following is a source of information for what is available to purchase in your area? 37% 37% 35% 30% 25% 20% 20% 8% None of the above TV advertising Social media Radio advertising Online advertising Online review Billboards Radio personalities websites/apps talking about a (eg. Google Reviews, specific restaurant Yelp, Zomato) Source: SCA Research Fast Food Study | October 18 | Q. When deciding which fast food restaurant to purchase from, which of the following is a source of information for what is available to purchase in your area? | People 18+ N=311 1 in 5 people say that radio prompts them to decide to order fast food for a specific time of day or occasion. Q. Looking at the same list, which of the following sources of information generally prompt you to decide to order fast food for a specific time of day (eg. dinner), or occasion (eg. birthday party)? 50% 28% 21% 20% 17% 14% 10% 4% None of the above TV advertising Social media Radio advertising Online advertising Online review Billboards Radio personalities websites/apps talking about a (eg. Google Reviews, specific restaurant Yelp, Zomato) Source: SCA Research Fast Food Study | October 18 | Q. Looking at the same list, which of the following sources of information generally prompt you to decide to order fast food for a specific time of day (eg. dinner), or occasion (eg. birthday party)? | People 18+ N=311 Although 2 in 5 people always looking for healthy alternatives when purchasing fast food, they also see fast food as a treat for themselves, so they don’t feel guilty about eating it. Q. Looking at the statements below, could you please tell us how much you agree/disagree with each statement? AGREE I always look for healthy alternatives 5% 22% 33% 26% 13% 39% when I purchase fast food When I purchase fast food, it's a treat 7% 22% 34% 31% 5% so I don't feel guilty about it 37% I only eat fast food when I'm on the go 7% 26% 32% 28% 8% 35% When I eat fast food, I always feel 8% 22% 35% 25% 9% guilty about it afterwards 34% I eat fast food to reward myself 17% 32% 30% 18% 3% 22% 1 Strongly disagree 2 Disagree 3 Neither agree nor disagree 4 Agree 5 Strongly agree Source: SCA Research Fast Food Study | October 18 | Q. Looking at the statements below, could you please tell us how much you agree/disagree with each statement? | People 18+ N=315 Almost 1 in 3 people have used a food delivery service in the past 2 months. Of those who have, over 4 in 5 people have used UberEATS. Q. You said you've used a food delivery service in the past 2 months. Could you please tell us which food delivery service/s you have used in the past 2 months? BASE: Have used a food delivery services in the past 2 months. 83% 30% 33% 18% 6% 5% 3% 2% 2% of people have used a 1% UberEATS Menulog Deliveroo EatNow The delivery Foodora iDeliver Delivery Hero OpenTable food delivery service in service of the restaurant I the past 2 months ordered from (eg. McDelivery, Domino's No: 70% Delivery) Source: SCA Research Fast Food Study | October 2018 | Q. So, have you used a food delivery service in the past 2 months? For example UberEATS, Deliveroo, Foodora, etc... | People 18+ N=315 | Q. You said you've used a food delivery service in the past 2 months. Could you please tell us which food delivery service/s you have used in the past 2 months? | People 18+ N=96 2 in 3 (67%) people chose to order through a food delivery service for the convenience, while over 2 in 5 (43%) people chose this option due to time constraints. Q. Could you please tell us why you chose to order through a food delivery service? BASE: Have used a food delivery services in the past 2 months. 67% REASON PEOPLE 18+ Time constraints “I didn't have time to cook” | “To save time” 43% “I didn't have time to shop for groceries” 51% 29% 23% 19% 18% 16% 15% 15% 10% 8% 7% 6% 4% Convenience I didn't want to I felt like I didn't To save I had a I didn't have I didn't know More choice Recommend- Easier to I was catering The restaurants Other / couldn't leave treating have time time voucher time to shop what to cook / variety ation from compare for a party / offer a loyalty the house myself to cook for groceries myself instead family/friends prices large group of discount when people ordering through the delivery service website/app Source: SCA Research Fast Food Study | October 2018 | Q. Could you please tell us why you chose to order through a food delivery service? | People 18+ N=96 Although almost 1 in 3 people eat more fast food now than they used to, only 1 in 4 people say they cook at home less often n ow that they use food delivery services.
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