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Strategy 2025 HMC Investor Presentation Hyundai Motor Company November 2020 Retaining Core Strength Key Highlights P. 1 Mix Improvement & ASP Growth New Model Big Cycle P. 2 Global Sales and Market Share P. 3 Geographic Sales Mix P. 4 Product Mix & ASP trend P. 5 Future Growth Strategy BEV Strategy P. 6 FCEV Strategy P. 8 Introducing “Motional” P. 11 Key Highlights Earnings Improvement led by Strong Model Cycle + 8 % Target OPM of Automotive Division in 2025 * Hyundai, Genesis, Kia combined ex. Kia - 26 models / 920K units 1 New Model Big Cycle 2019 2020 2021~ 2 Global Sales and Market Share Global sales and market share trend (Thousand units) 5.7% 5.7% 5.7% 5.6% 5.6% 5.5% Turning around 5.3% 5.2% 5.1% 4.9% 4.9% Hyundai M/S 4,835 4,844 4,920 4,621 4,537 4,495 4,476 4,099 4,392 3,701 2,645 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 Q3 YTD · Source : IHS, Company data Market share by region 2018 2019 3Q2020 YTD 3Q 2020 YTD 41.6% 42.8% 17.6% 4.2% 4.4% 17.3% 3.9% 3.0% 3.0% 3.0% 3.4% 3.1% 39.7% 16.3% 2.3% Korea India United States Europe China 1st model launch of 3rd gen. platform by regions Q1 19 Sonata Q4 19 Sonata H2 20 Tucson H2 20 Sonata, Elantra 3 Geographical Sales Mix Sales by Region Competitive mix in Developed Market 2018 2019 2020 Q3 YTD Korea N.America W.Europe China E.Europe, Russia AMEA India S. America Others High - ASP model* (%) SUV (%) EV (%) 63.1% 13.7% 15.3% 40.7% 9.5% 15.7% 16.7% 51.9% 22.6% 28.6% 45.2% 24.5% 5.7% 2.5% 18.0% 18.5% 17.9% 19.0% Korea United States Europe 21.3% 10.1% * Genesis + Grandeur + Palisade 11.8% 11.9% 12.4% Strong M/S in Emerging Market 11.8% India 17.6% 24.5% 18.1% 17.5% 14.9% 17.3% 17.0% 17.3% 16.2% 16.4% 16.3% 15.4% 15.4% 15.4% 11.6% 14.7% 5.3% 5.2% 5.4% 4.4% 6.0% 10.5% 6.9% 6.6% 7.2% 10.1% 10.2% 9.9% 9.9% 10.2% 7.5% 5.6% Russia 7.2% 6.5% 11.7% 12.0% 11.5% 6.2% 5.9% 8.6% 8.2% 10.4% 10.5% 7.7% 7.9% 4.6% 7.1% 7.4% 5.8% 8.1% 7.9% 5.3% 6.7% 7.8% 5.7% Brazil 3.1% 4.6% 4.7% 5.1% 5.2% 4.9% 2.6% 2.2% 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 Q3 2016 2017 2018 2019 2020 Q3 YTD YTD · Production : HMMR (2010), HMB (2012) (Company Data, Wholesale) 4 Product Mix & ASP Trend Others Korean ASP (Unit : KRW mn) 6.0% 5.5% 7.1% 6.6% 8.4% A Overseas ASP (Unit : $ ‘000) 9.2% 7.9% 6.6% 2.7% 6.1% B 4.8% C 8.5% 7.7% 8.2% 15.5 9.0% D 15.4 Genesis 15.2 25.7% SUV 22.9% 21.4% 27.6% 33.4 28.7% 33.3 12.2% 9.0% 14.4 11.0% 31.3 8.0% 3.2% 1.3% 5.4% 9.7% 2.0% 13.9 1.6% 13.8 29.2 57.7% 28 43.4% 45.5% 27.7 40.5% 40.8% 「 Genesis 35.8% + D-Seg + SUV」 2018 2019 Q1 2020 Q2 2020 Q3 2020 2017 2018 2019 Q1 2020 Q2 2020 Q3 2020 · GV80 is included in Genesis 5 BEV Strategy Strengthening Technological Edge HMC BEV Line-up 「 & 」 [ EV-dedicated Platform ] 2016 2018 2019 2020 ~ 2022 Product Enhancement A E-GMP A-CUV Cost Efficiency [ Ultra Fast Charging ] B B-SUV 800V System Kona EV voltage IONIQ 5 IONIQ 6 C Ioniq EV La Festa EV Midsize CUV Similar to fueling CUV C-Sedan experience D [ Business Expansion ] D-Sedan D-SUV E Seg A Seg B&C Seg “launching various types of MPV E new EVs” New business model E-Sedan Charging Battery Infrastructure Related Biz LCV Porter EV MPV EV 1) E-GMP : Electric Global Modular Platform · Launch schedule is subject to change 6 Strong Market Position in EV Enhancing Market Position in EV Market 3rd Ex-China HMC M/S HEV EV PHEV FCEV (Rank) 5.6% 4.5% (3rd) (5th) 2.8% 110K 2.2% (11th) 1.2% (16th) 0.0% 0.0% (17th) (-) (-) CAGR 1,351 32% Global 1,189 Demand 1,084 (Thousand) 560K 722 8K 5K 440 110K 70K 313 177 2014 2015 2016 2017 2018 2019 2020 3Q 2019 2020(E) 2025(E) YTD * Source : IHS Markit September 2020 7 FCEV Strategy FCEV Vision 2030 HMG Cumulative Investment (in KRW tri.) 7.6 FCEV Production Capacity (Thousand units) To deliver 1,600 FCEV 500 trucks by 2025 (JV) 2.9 Co-develop F.C Member and Co-Chair 1.5 Powertrain (MOU) 0.3 130 FCEV Vision 2030 40 11 2020 2022 2025 2030 Cross-license agreement Research partnership FCEV 1.0 FCEV 2.0 (2023~) FCEV 3.0 (2030~) Establishing Competitive pricing Expanding line up & business foundation & system downsizing value chain 8 FCEV Strategy (continued) Business Structure in Switzerland to bring 1,600 HD FCEV truck in operation by 2025 First 50 units will be delivered this year from September 2020 (First global commercialization) Upfit H2 Mobility Switzerland Association Truck sales Pay-Per-Use Model (Maas) Customer Equity Share Hydrogen Supply Green Hydrogen Production Gas Station / HRS 9 FCEV Strategy (continued) European market entry strategy Spain Business Expansion based on Country specific differences Austria Italy ✓ Governmental goals France ✓ Direct or indirect subsidies Netherlands ✓ Energy prices and surplus energy ✓ Hydrogen price Germany ✓ Private or public initiatives Norway ✓ Status of infrastructure Switzerland next target countries are under review ✓ City bans for diesel truck/bus Strategic foothold Stage 1 Stage 2 · Potential market size of FCEV trucks 10 Introducing “Motional” Introducing “Motional”, an autonomous driving joint venture between HMG and Aptiv ∙ Established : March 2020 ∙ Share Structure : Hyundai Motor Group, Aptiv (50:50 Joint Venture) (HMC 26%, Kia 14%, Mobis 10%) ∙ Headquarter : Boston ∙ Track record - First fully-autonomous Cross-country drive in U.S. (‘15) - The launch of the world’s first robo taxi pilot (Singapore ‘16) - Operation of the world’s most-established public robo taxi fleet (Las Vegas; ‘18 ~ present) - The fleet has provided over 100,000 rides, with 98% of riders rating their experience five-out-of-five stars • Business : Develop and sale of autonomous driving solutions Business Plan ~’20 ~‘22 Developing & Provide driverless system commercializing Begin testing Commercialize its driverless to Robo Taxi provider SAE Level 4 Vehicles Fully driverless system systems & technology 11 Recent Updates Global Retail Sales P. 13 Market Updates Korea P. 14 United States P. 15 China P. 16 W. Europe P. 17 India P. 18 Russia / Brazil P. 19 2020 Global Sales (Retail Sales) Q3 2019 Q3 2020 (Thousand units) Europe2 China Korea United States -5.9% -28.9% +21.9% -1.9% 137 113129 162 115 163 199 178 175 Brazil -14.8% 52 44 HMC Global Sales3 -4.9% -0.5% India Russia Others1 +9.2% +13.6% -4.8% 1,078 1,025 914 1,406 112 122 44 50 145 138 Sales Sales (ex. China) 1 MEA, Asia-Pacific, Other regions, Commercial vehicles(ex. Korea CV) 2 Western Europe excluding CV 3 Retail sales including CV and overseas CKD (’19 : 21,446 units, ’20 : 20,053 units) 13 Korea Market Industry Demand Genesis Sales Increase (Thousand units) (Thousand units) Volume % of sales 16.2% 1,800 1,818 1,785 YoY +7.8% 14.3% 1,393 1,292 36.5 28.5 8.6% 8.3% 7.5% 7.8% 6.3% 2017 2018 2019 2019 Q3 YTD 2020 Q3 YTD 15.7 16.5 12.3 12.2 12.4 Hyundai Sales (Thousand units) M/S 38.2% 39.7% 41.6% 42.4% 41.9% YoY +6.6% Q1 2019 Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020 Q3 2020 721 742 687 547 584 Strong New Vehicle Cycle to continue 2018 ~ 19 2020 2017 2018 2019 2019 Q3 YTD 2020 Q3 YTD Sedan Sonata Grandeur F/L Sales by Model (Thousand units) New Elantra 8.7% 13.1% 13.9% 8.4% 5.2% 11.5% 8.2% 32.1% 547 (‘19 Q3 YTD) Genesis Genesis SUV New Genesis Genesis SUV GV80 G80 GV70 10.9% 9.0% 20.2% 12.7% 3% 6.8% 8.1% 29.2% 584 (‘20 Q3 YTD) Avante Sonata Grendeur Genesis Tucson Santa Fe Palisade Others SUV (Sedan-C) (Sedan-D) (Luxury sedan (SUV-C) (SUV-D) (SUV-E) Palisade Venue New Tucson Santa Fe F/L +GV80) 14 US Market Industry Demand SUV Sales Trend (Thousand units) Venue Kona Tucson Santa Fe Palisade 17,230 17,274 17,055 YoY -18.8% 63.1% 51.9% 45.2% 12,764 SUV Portion 36.2% 10,370 28.5% 3.7% 3.0% 2.5% 2.2% SUV seg. 2.0% M/S 29 2017 2018 2019 2019 Q3 YTD 2020 Q3 YTD 118 36 94 43 (Thousand units) 131 133 Hyundai Sales 137 142 58 M/S 4.0% 3.9% 4.2% 4.1% 4.4% Sales* (‘000 units) 90 115 31 47 73 YoY -12.8% 686 678 710 2016 2017 2018 2019 '20 3Q YTD 521 455 2017 2018 2019 2019 Q3 YTD 2020 Q3 YTD Sales by Model Regional HQ Optimizing (Thousand units) System Focusing on volume & profit market & Enhanced dealer 23.0% 13.1% 10.6% 19.7% 18.5% 2.6% 9.7% 521 (’19Q3 YTD) customer Reducing fleet sales Competitiveness Improve residual value 15.8% 11.7% 11.6% 20.0% 15.5% 13.0% 9.5% 455 (‘20 Q3 YTD) Elantra Sonata Kona Tucson Santa Fe Palisade Genesis Others (Sedan-C) (Sedan-D) (SUV-B) (SUV-C) (SUV-D) (SUV-E) 15 China Market Industry Demand China Strategy (Thousand units) YoY -12.4% 24,140 23,016 Successful Long-term roadmap 20,804 new car launch for sustainable growth 14,786 12,948 · Recover sales and M/S · Focus on EV & Genesis · Improve profitability & 2017 2018 2019 2019 Q3 YTD 2020 Q3 YTD · Optimize capacity & dealer competitiveness · dealer network Hyundai Sales (Wholesales) (Thousand units) New Model Line-up M/S 3.3% 3.4% 3.1% 3.0% 2.3% Newly Launched 2020-2021 785 790 YoY -32.5% 650 Palisade* 443 Sedan 300 Mistra La Festa F/L Elantra 2017 2018 2019 2019 Q3 YTD 2020 Q3 YTD SUV Sales by Model ix35 F/L Tucson New MPV (Thousand units) Palisade* 18.8% 22.9% 10.6% 11.4% 5.4% 6.4% 350 (’19 Q3 YTD) China Strategic Models (50%~60%) EV 20.2% 15.1% 9.3% 13.5%8.3%5.9% 235 (’20(36%) Q3 YTD) Mistra EV La Festa EV IONIQ 5 Elantra ix35 La Festa Celesta ix25 Mistra Others * Palisade will be imported from Korea (C2-Sedan) (SUB-C) (C2) (C2) (SUB-B) (D-Sedan) 16 · Launch schedule is subject to change W.
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