Hyundai Motor America 10550 Talbert Ave, Fountain Valley, CA 92708 MEDIA WEBSITE: HyundaiNews.com CORPORATE WEBSITE: HyundaiUSA.com FOR IMMEDIATE RELEASE HYUNDAI SONATA SCORES HIGHEST MARKS EVER IN STRATEGIC VISION TOTAL VALUE INDEX Kevin Oates Ketchum, Partner, SVP, Practice Director (310) 4372520
[email protected] ID: 816 Hyundai Genesis and Tucson Take Top Honors in NearLuxury and Small SUV Categories FOUNTAIN VALLEY, Calif., Jan. 25, 2011 Hyundai’s 2011 Sonata “stunned” veteran analysts from Strategic Vision, tallying the highest Total Value score in the 14year history of the study, topping all competitors past and present including those in luxury segments. The powerful results begged for an allnew award to be created, thus Sonata took home the firstever “Special Total Value Award” recognizing its truly superior value. Hyundai’s luxurious Genesis sedan and new Tucson crossover earned top honors in the nearluxury and small SUV categories respectively, bolstering Hyundai’s trophy case even further in the 2010 Strategic Vision Total Value Index (TVI). The Total Value Index is the industry’s most comprehensive value study including survey responses from more than 100,000 buyers who purchased new vehicles from September 2009 to June 2010. Total Value then incorporates the importance of the variables that make up the ownership experience, and assess all of those variables against cost of the vehicle. “When the data came back on the 2011 Hyundai Sonata, it was so impressive it prompted us to reexamine the data several times to be certain,” said Strategic Vision President Alexander Edwards. “The findings were solid with particular superiority with owners ranking Value for Money, Technical Innovation, Standard Equipment, Fuel Economy and great Warranty all wrapped in a vehicle with eyecatching styling.” The 2011 Sonata received several industry accolades, including Hyundai’s firstever recognition on Car and Driver’s “10Best” list and Automobile Magazine’s “All Star” honor.