HMC Investor Presentation Hyundai Motor Company August 2020 Retaining Core Strength
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HMC Investor Presentation Hyundai Motor Company August 2020 Retaining Core Strength Key Highlights P. 1 Mix Improvement & ASP Growth New Model Big Cycle P. 2 Global Sales and Market Share P. 3 Geographic Sales Mix P. 4 Product Mix & ASP trend P. 5 Future Growth Strategy BEV Strategy P. 6 FCEV Strategy P. 8 Introducing “Motional” P. 11 Key Highlights Earnings Improvement led by Strong Model Cycle + 8 % Target OPM of Automotive Division in 2025 * Hyundai, Genesis, Kia combined ex. Kia - 26 models / 920K units 1 New Model Big Cycle 2019 2020 2021~ 2 Global Sales and Market Share Global sales and market share trend (Thousand units) 5.7% 5.7% 5.7% 5.6% 5.6% 5.5% Turning around 5.3% 5.3% 5.1% 4.9% 4.9% Hyundai M/S 4,835 4,844 4,920 4,621 4,537 4,495 4,476 4,099 4,392 3,701 1,630 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 H1 2020 · Source : IHS, Company data Market share by region 2018 2019 H1 2020 41.6% 41.5% 4.2% 4.3% 17.3% 16.8% 3.9% 3.0% 3.0% 2.8% 3.4% 3.1% 39.7% 16.3% 2.4% Korea India United States Europe China 1st model launch of 3rd gen. platform by regions Q1 19 Sonata Q4 19 Sonata H2 20 Tucson H2 20 Sonata, Elantra 3 Geographical Sales Mix Sales by Region Competitive mix in Developed Market 2018 2019 H1 2020 Korea N.America W.Europe China E.Europe, Russia AMEA India S. America Others High - ASP model* (%) SUV (%) EV (%) 62.8% 13.7% 15.3% 41.0% 9.9% 15.7% 16.7% 51.9% 24.2% 28.6% 45.2% 24.5% 5.7% 2.5% 18.0% 18.5% 17.9% 19.0% Korea United States Europe 22.3% 10.1% * Genesis + Grandeur + Palisade 11.8% 11.9% 12.4% Strong M/S in Emerging Market 11.1% India 17.3% 24.5% 17.5% 17.3% 17.0% 16.8% 18.1% 14.9% 16.2% 16.4% 16.3% 15.4% 15.4% 15.4% 14.7% 11.4% 5.3% 5.2% 5.4% 4.4% 6.9% 6.6% 7.2% 5.7% 10.1% 10.2% 9.9% 9.9% 10.2% 10.1% 7.5% Russia 6.4% 7.2% 12.0% 6.5% 11.7% 11.5% 6.2% 5.9% 10.4% 8.6% 8.2% 7.7% 7.9% 8.6% 4.6% 7.1% 7.4% 8.1% 7.9% 5.8% 6.7% 7.8% 5.2% Brazil 5.3% 3.1% 4.6% 4.7% 5.1% 5.2% 5.0% 2.6% 2.2% 2016 2017 2018 2019 H1 2020 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 H1 2020 (Company Data, Wholesale) 4 · Production : HMMR (2010), HMB (2012) Product Mix & ASP Trend Others Korean ASP (Unit : KRW mn) 6.0% 5.5% 7.1% 8.4% A Overseas ASP (Unit : $ ‘000) 9.2% 7.9% 6.6% 2.7% B 4.8% C 8.5% 7.7% 9.0% D 15.5 Genesis 15.2 25.7% SUV 22.9% 27.6% 33.4 28.7% 14.4 12.2% 11.0% 8.0% 1.3% 13.9 31.3 9.7% 2.0% 5.4% 13.8 1.6% 58.4% 29.2 43.4% 40.5% 40.8% 「 Genesis 35.8% + D-Seg + SUV」 28.0 27.7 2018 2019 Q1 2020 Q2 2020 20172017 20182018 20192019 Q12020.1Q 2020 Q22020.2Q 2020 · GV80 is included in Genesis 5 BEV Strategy Strengthening Technological Edge HMC BEV Line-up 「 & 」 [ EV-dedicated Platform ] 2016 2018 2019 2020 ~ 2022 Product Enhancement A E-GMP A-CUV Cost Efficiency [ Ultra Fast Charging ] B B-SUV 800V System Kona EV voltage IONIQ 5 IONIQ 6 C Ioniq EV La Festa EV Midsize CUV Similar to fueling CUV C-Sedan experience D [ Business Expansion ] D-Sedan D-SUV E Seg A Seg B&C Seg “launching various types of MPV E new EVs” New business model E-Sedan Charging Battery Infrastructure Related Biz LCV Porter EV MPV EV 1) E-GMP : Electric Global Modular Platform · Launch schedule is subject to change 6 Strong Market Position in EV Enhancing Market Position in EV Market 3th HMC M/S Ex-China HEV EV PHEV FCEV (Rank) 5.2% 4.5% (5th) (5th) 2.8% 110K 2.2% (11th) 1.2% (16th) 0.0% 0.0% (17th) (-) (-) CAGR 1,350 32% Global 1,189 Demand (Thousand) 560K 722 8K 589 5K 440 110K 70K 313 177 2014 2015 2016 2017 2018 2019 H1 2020 2019 2020(E) 2025(E) * Source : IHS Markit June 2020 7 FCEV Strategy FCEV Vision 2030 HMG Cumulative Investment (in KRW tri.) 7.6 FCEV Production Capacity (Thousand units) To deliver 1,600 FCEV 500 trucks by 2025 (JV) 2.9 Co-develop F.C Member and Co-Chair 1.5 Powertrain (MOU) 0.3 130 FCEV Vision 2030 40 11 2020 2022 2025 2030 Cross-license agreement Research partnership FCEV 1.0 FCEV 2.0 (2023~) FCEV 3.0 (2030~) Establishing Competitive pricing Expanding line up & business foundation & system downsizing value chain 8 FCEV Strategy (continued) Business Structure in Switzerland to bring 1,600 HD FCEV truck in operation by 2025 First 50 units will be delivered this year from September 2020 (First global commercialization) Upfit H2 Mobility Switzerland Association Truck sales Pay-Per-Use Model (Maas) Customer Equity Share Hydrogen Supply Green Hydrogen Production Gas Station / HRS 9 FCEV Strategy (continued) European market entry strategy Spain Business Expansion based on Country specific differences Austria Italy ✓ Governmental goals France ✓ Direct or indirect subsidies Netherlands ✓ Energy prices and surplus energy ✓ Hydrogen price Germany ✓ Private or public initiatives Norway ✓ Status of infrastructure Switzerland next target countries are under review ✓ City bans for diesel truck/bus Strategic foothold Stage 1 Stage 2 · Potential market size of FCEV trucks 10 Introducing “Motional” Introducing “Motional”, an autonomous driving joint venture between HMG and Aptiv ∙ Established : March 2020 ∙ Share Structure : Hyundai Motor Group, Aptiv (50:50 Joint Venture) (HMC 26%, Kia 14%, Mobis 10%) ∙ Headquarter : Boston ∙ Track record - First fully-autonomous Cross-country drive in U.S. (‘15) - The launch of the world’s first robo taxi pilot (Singapore ‘16) - Operation of the world’s most-established public robo taxi fleet (Las Vegas; ‘18 ~ present) - The fleet has provided over 100,000 rides, with 98% of riders rating their experience five-out-of-five stars • Business : Develop and sale of autonomous driving solutions Business Plan ~’20 ~‘22 Developing & Provide driverless system commercializing Begin testing Commercialize its driverless to Robo Taxi provider SAE Level 4 Vehicles Fully driverless system systems & technology 11 Recent Updates Global Retail Sales P. 13 COVID-19 Impact P. 14 Market Updates United States P. 15 Korea P. 16 China P. 17 W. Europe P. 18 India P. 19 Russia / Brazil P. 20 2020 Global Sales (Retail Sales) H1 2019 H1 2020 (Thousand units) Europe2 China Korea United States -38.7% -32.5% +0.1% -18.4% 267 113163 350 235 384 385 343 280 Brazil -38.3% 97 60 HMC Global Sales3 -25.6% -24.1% India Russia Others1 -43.3% -27.6% -26.9% 2,210 1,644 1,857 1,406 250 142 89 65 430 315 Sales Sales (ex. China) 1 MEA, Asia-Pacific, Other regions, Commercial vehicles(ex. Korea CV) 2 Western Europe excluding CV 3 Retail sales including CV and overseas CKD (’19 : 21,446 units, ’20 : 20,053 units) 13 COVID-19 Impact Sales to recover from resumed production and demand rebounds (Thousand units) Jan Feb Mar Apr May 350 Sharp recovery in Global sales Korea (Average of 4 days in mid Feb.) 300 250 China Jan 20~ Feb 19 (5th plant based.) 200 India 3/23 ~ 5/3 Sales decline from COVID-19 impact 150 US 3/18 ~ 5/3 100 Czech 3/23 ~ 4/13 50 Turkey 3/27 ~ 4/19 0 Jan Feb Mar Apr May Jun Russia 3/28 ~ 4/12 Domestic Overseas Global Brazil 3/20 ~ 5/26 14 Korea Market Genesis Sales Increase Industry Demand 2020 2019 (Thousand units) (Thousand units) Volume % of sales 16.2% 10.4% 7.9% 9.8% 41.8% -14.5% -17.6% 206 YoY 174 168 169 157 156 154 36.5 145 137 117 121 8.6% 8.3% 100 7.5% 7.8% 6.3% 15.7 16.5 Jan Feb Mar Apr May Jun 12.3 12.2 12.4 Hyundai Sales (Thousand units) M/S 40.7% 39.4% 41.6% 42.3% 41.8% 40.6% Q1 2019 Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020 2020 YoY -21.3% -26.4% 3.0% -0.5% 4.5% 37.2% 90.00 84 70 72 71 71 71 80.00 68 Strong New Vehicle Cycle to continue 60 61 70.00 53 60.00 48 50.00 39 2018 ~ 19 2020 40.00 30.00 Jan Feb Mar Apr May Jun Sedan Sonata Grandeur F/L Sales by Model New Elantra (Thousand units) 384 (H1 2019) 8.4% 12.3% 13.9% 8.4% 5.2% 11.5% 8.2% 32.1% Genesis Genesis SUV New Genesis Genesis SUV GV80 G80 GV70 9.8% 9.9% 20.2% 12.7% 3% 6.8% 8.1% 29.2% 385 (H1 2020) Avante Sonata Grendeur Genesis Tucson Santa Fe Palisade Others SUV (Sedan-C) (Sedan-D) (SUV-C) (SUV-D) (SUV-E) (Luxury sedan Palisade Venue New Tucson Santa Fe F/L +GV80) 15 US Market Industry Demand SUV Sales Trend 2019 2020 (Thousand units) Venue Kona Tucson Santa Fe Palisade -29.9% -26.3% YoY 1.2% 8.6% -38.5% 62.8% -45.6% 51.9% SUV 45.2% 1,609 1,590 1,510 Portion 36.2% 1,374 1,332 28.5% 1,265 1,146 1,113 3.0% 3.6% 1,133 989 1,114 2.5% 2.2% 724 SUV seg.