Winners - 2016 DMA CREATEFFECT ECHO® Awards

2016 DMA India CREATEFFECT ECHO® Awards

Results are embargoed till end of Awards Ceremony - Post 9 pm on August 2, 2016

The Big Titles of the Year 2016 Agency of the Year OgilvyOne Worldwide Network of the Year Ogilvy & Mather Client of the Year Brand of the year Britannia Good Day Small Agency of the Year Pi Communications

Diamond Submission ID Entry Channel Judging Group/Category Campaign Name Brand or Company Agency ECHO 2016-0623 Effectiveness Retail and Direct Sales Amazon Fashion Kya Pehnu Amazon.in OgilvyOne Worldwide

Grand Prix Submission ID Entry Channel Judging Group/Category Campaign Name Brand or Company Agency ECHO 2016-0092 Media Effectiveness Strategy/ Best use of - Digital - Vi 100 and Running Nestle India SapientNitro Interactive - Creative use of Google maps went beyond ECHO 2016-0179 Creativity Technology giving directions Pepsico Mindshare India

Gold Submission ID Entry Channel Judging Group/Category Campaign Name Brand or Company Agency ECHO 2016-0623 Effectiveness Retail and Direct Sales Amazon Fashion Kya Pehnu Amazon.in OgilvyOne Worldwide Strategy/ Best use of - Earned ECHO 2016-0100 Media Effectiveness Media Ola Boat Ola Cabs Happy Creative Services Winners - 2016 DMA India CREATEFFECT ECHO® Awards

Indigo Consulting & Leo ECHO 2016-0423 Media Effectiveness Innovation - Multichannel The Nation's Bike Bajaj V Burnett Indigo Consulting & Leo ECHO 2016-0415 Effectiveness Automotive The Nation's Bike Bajaj V Burnett ECHO 2016-0115 Media Effectiveness Innovation - Digital - Search Bajaj Electricals - DynaPrice Bajaj Electricals ibs How Airtel launched 4G ECHO 2016-0125 Effectiveness Business and Consumer Services Digitally in India ibs Direct Response - Promotion & World's Fastest Direct ECHO 2016-0142 Creativity Activation Response Campaign Bharti Airtel ibs Interactive - Creative use of ECHO 2016-0508 Creativity Technology Smile to be surprised Britannia Industries The Social Street Interactive - Event & Field Taking the Red Carpet to ECHO 2016-0510 Creativity Marketing Dharavi Britannia Industries The Social Street Interactive - Experiential ECHO 2016-0505 Creativity Marketing The slide of smiles Britannia Industries The Social Street Travel & ECHO 2016-0090 Effectiveness Hospitality/Transportation Fuelled by Love British Airways SapientNitro Travel & Rajasthan- MySthan Department of Tourism - ECHO 2016-0640 Effectiveness Hospitality/Transportation Campaign Rajasthan OgilvyOne Worldwide ECHO 2016-0105 Effectiveness Retail and Direct Sales The Big Billion Day Flipkart Happy Creative Services Travel & Goa Tourism Development ECHO 2016-0141 Effectiveness Hospitality/Transportation Tourism by Tourists Corporation Adfactors PR ECHO 2016-0439 Creativity Interactive - Website & Microsites Memories.hdfclife.com HDFC LIFE Leo Burnett ECHO 2016-0663 Effectiveness Not-for-Profit Break the rules of beauty Dove OgilvyOne Worldwide ECHO 2016-0107 Effectiveness Business & Consumer Products Lo Kar Lo Baat Active Wheel PHD India ECHO 2016-0770 Effectiveness Not-for-Profit #GiftALivelihood ICICI Bank Bringing The Backyard to ECHO 2016-0365 Effectiveness Retail and Direct Sales The Shopfront Inorbit Malls DDB Mudra Interactive - Creative use of ECHO 2016-0733 Creativity Technology Say AAA Mondelez India Foods Madison Media Strategy/ Best use of - Digital - ECHO 2016-0092 Media Effectiveness Video 100 and Running Nestle India SapientNitro Winners - 2016 DMA India CREATEFFECT ECHO® Awards

Interactive - Creative use of Google maps went beyond ECHO 2016-0179 Creativity Technology giving directions PepsiCo Mindshare India Strategy/ Best use of - When Consumers became ECHO 2016-0173 Media Effectiveness Multichannel Co-Marketers PepsiCo Mindshare India The First ever Social Sell on ECHO 2016-0474 Effectiveness Retail and Direct Sales Facebook Tata Housing FCB Ulka Interactive ECHO 2016-0451 Effectiveness Not-for-Profit MTV The JunkYard Project Viacom18 Media - MTV

Silver Submission ID Entry Channel Judging Group/Category Campaign Name Brand or Company Agency Aditya Birla Housing ECHO 2016-0531 Creativity Interactive - Direct Mail The Incomplete Nameplate Finance Pi Communications Strategy/ Best use of - Indigo Consulting & Leo ECHO 2016-0418 Media Effectiveness Multichannel The Nation's Bike Bajaj V Burnett Strategy/ Best use of - Bajaj Pulsar Festival of ECHO 2016-0744 Media Effectiveness Sponsorship Speed OgilvyOne Worldwide Bajaj Pulsar Festival of ECHO 2016-0745 Media Effectiveness Innovation - Out of Home Speed Bajaj Auto OgilvyOne Worldwide How a banner took 4G to ECHO 2016-0154 Media Effectiveness Innovation - Digital - Display every home in India Bharti Airtel ibs Interactive - Creativity in media How Airtel launched 4G ECHO 2016-0151 Creativity strategy Digitally in India Bharti Airtel ibs ECHO 2016-0117 Effectiveness Retail and Direct Sales Biba SIlver Screen Biba Brandmovers India Interactive - Event & Field ECHO 2016-0509 Creativity Marketing Smile to be surprised Britannia Industries The Social Street Interactive - Experiential Taking the Red Carpet to ECHO 2016-0507 Creativity Marketing Dharavi Britannia Industries The Social Street ECHO 2016-0089 Creativity Interactive - Internet Film Fuelled by Love British Airways SapientNitro Insurance & Financial Products Citibank Dining ECHO 2016-0163 Effectiveness and Services #WhatsOnYourPlate Citibank MEC Global Winners - 2016 DMA India CREATEFFECT ECHO® Awards

Strategy/ Best use of - Citibank Festive ECHO 2016-0086 Media Effectiveness Multichannel #WhatsNewThisDiwali Citibank MEC Global ECHO 2016-0747 Effectiveness Publishing/Entertainment/Media No Negative Monday Dainik Bhaskar Group Direct Response - Promotion & World's 1st streets named ECHO 2016-0391 Creativity Activation after slum kids Door Step School FCB Interface ECHO 2016-0376 Effectiveness Not-for-Profit Jal Daan (The Gift Of Water) Eureka Forbes Triton Communications ECHO 2016-0104 Media Effectiveness Innovation - Earned Media Ola Boat Ola Cabs Happy Creative Services Insurance & Financial Products Franklin Templeton ECHO 2016-0271 Effectiveness and Services #AskWhatELSS Investments WYP Brand Solutions Ideapreneurship Premier ECHO 2016-0582 Effectiveness Information Technologies League HCL Technologies Plus One Degree Strategy/ Best use of - Digital - Recruiting CIOs through ECHO 2016-0634 Media Effectiveness Social Social Network HCL Technologies The Oxygen-powered ECHO 2016-0687 Media Effectiveness Innovation - Mobile Banner Dove OgilvyOne Worldwide Strategy/ Best use of - Digital - The Oxygen-powered ECHO 2016-0680 Media Effectiveness Display Banner Dove OgilvyOne Worldwide Strategy/ Best use of - Digital - Hindustan Unilever ECHO 2016-0195 Media Effectiveness Social Tweetheart Multibrand PHD India Hindustan Unilever ECHO 2016-0196 Media Effectiveness Innovation - Digital - Social Tweetheart Multibrand PHD India Strategy/ Best use of - Digital - ECHO 2016-0199 Media Effectiveness Video Help A Child Reach 5 Lifebuoy PHD India ECHO 2016-0192 Media Effectiveness Strategy/ Best use of - Mobile Rin Career Ready Academy Rin PHD India ECHO 2016-0773 Creativity Interactive - Social Media #GiftALivelihood ICICI Bank Travel & Reimagining Web ECHO 2016-0087 Effectiveness Hospitality/Transportation Experience for Taj Hotels Indian Hotels Company SapientNitro Innovate For Digital India ECHO 2016-0650 Effectiveness Information Technologies Challenge Intel India MRM//McCANN A Newspaper Takes Cinema ECHO 2016-0229 Effectiveness Publishing/Entertainment/Media to New Frontiers McCann Erickson Winners - 2016 DMA India CREATEFFECT ECHO® Awards

Interactive - Apps & New - ECHO 2016-0119 Creativity Development Hashtag Banking Kotak Mahindra Bank ibs Kotak Mahindra Bank - ECHO 2016-0122 Media Effectiveness Innovation - Digital - Social Hashtag Banking Kotak Mahindra Bank ibs ECHO 2016-0486 Effectiveness Retail and Direct Sales Search Strategy Myntra Designs ECHO 2016-0392 Media Effectiveness Innovation - Multichannel #WelcomeBack Nestle India Performics Strategy/ Best use of - Digital - ECHO 2016-0390 Media Effectiveness Social #WeMissYouToo Nestle India Performics ECHO 2016-0660 Effectiveness Retail and Direct Sales Scotch As A Gift Soho Square Interactive - Creative use of OLX TV ad talking the Digital ECHO 2016-0298 Creativity Technology language OLX India Performics Interactive - Creative use of ECHO 2016-0670 Creativity Technology The Vespa Side Of Life Piaggio Vespa OgilvyOne Worldwide Introducing India To ECHO 2016-0161 Effectiveness Retail and Direct Sales Commute Commerce ShopClues.com Enormous Brands Tata Sky Comedy - ECHO 2016-0766 Effectiveness Business and Consumer Services #HasoKhulke Tata Sky OgilvyOne Worldwide Strategy/ Best use of - Digital - Tata Sky Comedy - ECHO 2016-0763 Media Effectiveness Social #HasoKhulke Tata Sky OgilvyOne Worldwide Travel & Search Optimized - Happily ECHO 2016-0135 Effectiveness Hospitality/Transportation Ever After Thomas Cook iProspect ECHO 2016-0583 Effectiveness Publishing/Entertainment/Media Dil Ka Gaana - Gaana.com Times Internet M&C Saatchi ECHO 2016-0146 Media Effectiveness Innovation - Digital - Search iSync Pepperfry iProspect ECHO 2016-0453 Creativity Interactive - Social Media MTV The JunkYard Project Viacom18 Media - MTV ECHO 2016-0212 Effectiveness Not-for-Profit A March Back to School Vodafone Foundation India Adfactors PR

Bronze Submission ID Entry Channel Judging Group/Category Campaign Name Brand or Company Agency Direct Response - Flat mail and Aditya Birla Housing ECHO 2016-0527 Creativity Dimensional Mail The Incomplete Nameplate Finance Pi Communications Winners - 2016 DMA India CREATEFFECT ECHO® Awards

Tata Motors - Made of ECHO 2016-0085 Media Effectiveness Strategy/ Best use of - Mobile Great SMG Convonix Bajaj Pulsar Festival of ECHO 2016-0748 Media Effectiveness Innovation - Sponsorship Speed Bajaj Auto OgilvyOne Worldwide ECHO 2016-0072 Creativity Interactive - Search Bajaj Electricals - DynaPrice Bajaj Electricals ibs Interactive - Display Advertising - How a banner took 4G to ECHO 2016-0152 Creativity Static & Rich Media every home in India Bharti Airtel ibs How Airtel digitally ECHO 2016-0153 Creativity Interactive - Social Media launched 4G in India Bharti Airtel ibs ECHO 2016-0549 Creativity Interactive - Direct Mail Salary Slip of 1985 Birla Sun Life Insurance Pi Communications Direct Response - Promotion & Taking the Red Carpet to ECHO 2016-0503 Creativity Activation Dharavi Britannia Industries The Social Street Back to School: ECHO 2016-0241 Effectiveness Information Technologies SeekhoDellSe Dell India Gozoop Online ECHO 2016-0177 Effectiveness Information Technologies Dell PC Literacy Days Dell India Gozoop Online Direct Marketing ECHO 2016-0615 Effectiveness Not-for-Profit #EntryOrExcuse Association India OgilvyOne Worldwide Direct Marketing ECHO 2016-0695 Creativity Craft - Copywriting #EntryOrExcuse - Viagra Association India OgilvyOne Worldwide How Gillette crafted a ECHO 2016-0158 Effectiveness Business & Consumer Products digital 1st launch Gillette ibs Strategy/ Best use of - Digital - ECHO 2016-0627 Media Effectiveness Search Radius Targeting in Search Godrej Properties Madison Communication Get A Job at HCL ECHO 2016-0620 Creativity Interactive - Social Media Technologies HCL Technologies ITSA Brand Innovations Insurance & Financial Products ECHO 2016-0440 Effectiveness and Services Memories For Life HDFC LIFE Leo Burnett ECHO 2016-0684 Media Effectiveness Innovation - Digital - Social Real Beauty Stories Dove OgilvyOne Worldwide The Oxygen-powered ECHO 2016-0691 Media Effectiveness Innovation - Digital - Display Banner Dove OgilvyOne Worldwide The Oxygen-powered ECHO 2016-0676 Media Effectiveness Strategy/ Best use of - Mobile Banner Dove OgilvyOne Worldwide Winners - 2016 DMA India CREATEFFECT ECHO® Awards

ECHO 2016-0188 Media Effectiveness Innovation - Mobile Lo Kar Lo Baat Active Wheel PHD India Strategy/ Best use of - Digital - Swachh Aadat Swachh Hindustan Unilever ECHO 2016-0201 Media Effectiveness Video Bharat Multibrand PHD India ECHO 2016-0189 Effectiveness Business and Consumer Services Rin Career Ready Academy Rin PHD India Strategy/ Best use of - Digital - ECHO 2016-0197 Media Effectiveness Video Vande Mataram Taj Mahal Tea PHD India Interactive - Experiential ECHO 2016-0651 Creativity Marketing Mannequins On A Break Wills Lifestyle Madison Media K Factor ECHO 2016-0268 Media Effectiveness Strategy/ Best use of - Print A Newspaper Saves a Lake Dainik Jagran Communications K Factor ECHO 2016-0266 Effectiveness Not-for-Profit A Newspaper Saves a Lake Dainik Jagran Communications A Newspaper for the Future ECHO 2016-0182 Effectiveness Not-for-Profit by the Future Dainik Jagran McCann Erickson Strategy/ Best use of - Digital - Accessing Wi-Fi Was Never ECHO 2016-0577 Media Effectiveness Display so Rewarding! Jet Privilege Insurance & Financial Products Kotak Mahindra Bank - ECHO 2016-0118 Effectiveness and Services Hashtag Banking Kotak Mahindra Bank ibs Insurance & Financial Products ECHO 2016-0080 Effectiveness and Services Agar Magar Se Aage Badho Kotak Securities SMG Convonix ECHO 2016-0480 Creativity Interactive - Website & Microsites Lufthansa Diwali Surprise Lufthansa German Airlines MRM//McCANN Strategy/ Best use of - Digital - ECHO 2016-0727 Media Effectiveness Social Say AAA Mondelez India Foods Madison Media Cadbury 5 Star - Kho Jaane ECHO 2016-0546 Creativity Interactive - Social Media Ke Fayde Cadbury 5 Star OgilvyOne Worldwide ECHO 2016-0091 Effectiveness Business & Consumer Products 100 and Running Nestle India SapientNitro ECHO 2016-0666 Effectiveness Automotive BMW GigaXHunt BMW OgilvyOne Worldwide Interactive - Creative use of Data OLX BI Analytics leads to ECHO 2016-0403 Creativity and Analytics Success OLX India Performics Pulp Strategy ECHO 2016-0234 Effectiveness Business and Consumer Services Trails of India Communications Winners - 2016 DMA India CREATEFFECT ECHO® Awards

Strategy/ Best use of - Digital - ECHO 2016-0701 Media Effectiveness Social #DarkTravelTale Reliance General Insurance OgilvyOne Worldwide Strategy/ Best use of - SCMM - 1st marathon run ECHO 2016-0458 Media Effectiveness Multichannel online & offline Standard Chartered Bank ibs SCMM - 1st marathon run ECHO 2016-0170 Effectiveness Not-for-Profit online & offline Standard Chartered Bank ibs TATA Tiago - The Media ECHO 2016-0400 Effectiveness Automotive Launch Tata Motors Runtime Solutions Tata Sky - Meet the ECHO 2016-0750 Effectiveness Business and Consumer Services Transferkar Tata Sky OgilvyOne Worldwide Tata Sky Comedy - ECHO 2016-0765 Media Effectiveness Innovation - Digital - Social #HasoKhulke Tata Sky OgilvyOne Worldwide Cricket Ka Keeda - ECHO 2016-0645 Creativity Direct Response - Broadcast Cricbuzz.com Times Internet M&C Saatchi Direct Response - Internet Film & ECHO 2016-0477 Creativity Audio Titan Raga #BreakTheBias Limited Ogilvy & Mather, India Truly Madly Unsingle ECHO 2016-0626 Effectiveness Publishing/Entertainment/Media Campaign Truly Madly iContract

Leader Citation Submission ID Entry Channel Judging Group/Category Campaign Name Brand or Company Agency Strategy/ Best use of - Digital - ECHO 2016-0614 Media Effectiveness Social Ltd. Asian Paints Madison Media Strategy/ Best use of - Bennett Coleman And Co Freddy and Naved ECHO 2016-0459 Media Effectiveness Multichannel Ltd. Communications Strategy/ Best use of - Out of ECHO 2016-0511 Media Effectiveness Home Britannia Industries Limited Britannia Industries The Social Street Strategy/ Best use of - ECHO 2016-0512 Media Effectiveness Sponsorship Britannia Industries Limited Britannia Industries The Social Street ECHO 2016-0514 Media Effectiveness Innovation - Sponsorship Britannia Industries Limited Britannia Industries The Social Street Winners - 2016 DMA India CREATEFFECT ECHO® Awards

Direct Response - Internet Film & ECHO 2016-0504 Creativity Audio Britannia Industries Limited Britannia Industries The Social Street ECHO 2016-0769 Media Effectiveness Innovation - Print DB Corp. Ltd. Dainik Bhaskar Group ECHO 2016-0211 Creativity Interactive - Mobile Ferrero Kinderjoy OMD India ECHO 2016-0166 Effectiveness Business & Consumer Products Gillette India Ltd. Gillette ibs Insurance & Financial Products ECHO 2016-0495 Effectiveness and Services ICICI Bank ICICI Bank Interactive - Creativity in media ECHO 2016-0518 Creativity strategy IDBI Federal Life Insurance IDBI Federal Life Insurance The Social Street ECHO 2016-0257 Effectiveness Not-for-Profit Jagran Prakashan Ltd Dainik Jagran McCann Erickson Strategy/ Best use of - Digital - ECHO 2016-0081 Media Effectiveness Search Kotak Securities Kotak Securities SMG Convonix ECHO 2016-0149 Media Effectiveness Innovation - Mobile Microsoft India Pvt. Ltd. Microsoft iProspect Direct Response - Internet Film & ECHO 2016-0492 Creativity Audio Mondelez India Foods Ltd Cadbury 5 Star OgilvyOne Worldwide Direct Response - Internet Film & ECHO 2016-0648 Creativity Audio Nivea India Pvt. Ltd Nivea DigitasLBi ECHO 2016-0393 Media Effectiveness Strategy/ Best use of - Mobile OLX India Pvt Ltd OLX India Performics Insurance & Financial Products ECHO 2016-0667 Effectiveness and Services Reliance General Insurance Reliance General Insurance OgilvyOne Worldwide Strategy/ Best use of - Digital - ECHO 2016-0144 Media Effectiveness Search ShopClues.com ShopClues iProspect ECHO 2016-0737 Effectiveness Communications/Utilities/Energy Tata Sky Ltd. Tata Sky OgilvyOne Worldwide ECHO 2016-0762 Creativity Interactive - Social Media Tata Sky Ltd. Tata Sky OgilvyOne Worldwide Interactive - Creative use of Data ECHO 2016-0123 Creativity and Analytics Tata Teleservices Limited Tata Docomo ibs ECHO 2016-0473 Media Effectiveness Innovation - Digital - Social Tata Value Homes Tata Housing FCB Ulka Interactive