FACULTY OF BUSINESS ADMINISTRATION Formerly known as GLS (J P SHAH) INSTITUTE OF BUSINESS ADMINISTRATION (GLSIBA) NAAC Accredited m to ex do pl e or re e F ACCA + Accounting Accounting & Finance & Finance (DUAL DEGREE)

International Marketing Business Management FINDING RIGHT PLACE

FACULTY OF BUSINESS MISSION ADMINISTRATION

(FORMERLY KNOWN AS GLSBBA) Faculty of Business Administration (formerly To be an active participant in the known as GLSBBA) is a part of GLS University, development of globally competitive a statutory state private university established by creating future business leaders by the act of State Assembly. It aims to create future business leaders through a blend VISION of globally relevant syllabus, unique pedagogical tools for experiential learning complemented by co-curricular and extra-curricular activities • To provide a learning environment including socially-oriented pursuits. • To encourage the development of professional competencies • To provide technological advancement • To support the professional development

QUALITY POLICY

We aim at excellence in education by • Providing learning environment conducive to professional development coupled with technological advancement • Updating quality systems, leading to quality output • Creating globally competitive business leaders with strong ethical and moral background FROM THE PRESIDENT’S DESK

Dear Prospective Student, Greetings from GLS University! At GLS University, we believe that it is not a crisis, but our response to it that defines us. The COVID-19 global pandemic represents the most serious hardship, special scholarship for COVID-19 affected students public health challenge that our country and the world have for the academic year 2020-21, GLS University is doing its bit faced in a century. GLS University has been working tirelessly in line with our motto of “Learn, Love, Serve”. not only to help mitigate the effects of this crisis on the university community, but also to alleviate the suffering of the While there is still a lot of uncertainty about the coming most vulnerable members of society. months, our plans for the next academic year are based on two principles that remain completely certain: Our constant concern from the beginning of the crisis has been the health, welfare and safety of the entire GLS University 1. First and foremost, to protect the health of our community. To this end we have taken a number of significant students to the best extent possible operational decisions. 2. To provide all of our students with an excellent Whilst we all are adapting to new norms of maintaining social academic experience distancing; GLS University is investing heavily into world- I want to provide a strong assurance that we shall be doing class ONLINE platforms and Learning Technologies that will everything possible to safeguard the health of our community ensure that the education delivery continues uninterrupted. through fulfillment of all norms & safeguards in a campus and This initiative would put our university at par with the leading to maintain our high standards of excellence in teaching and global universities that have adopted to high-tech educational learning. innovations enabling us in doing all academic tasks ONLINE such as: No matter what, we are committed to educating all of our students in the upcoming new academic year, in VIRTUAL 1. Conduct and Record Online Virtual Video Lectures classrooms, and beyond the classroom. We are committed to a 2. Arranging Online Exams, Presentations, Quizzes and safe and enriching educational experience. We are committed Assignments to you. 3. Enabling Online Group or Collaborative work 4. Online Query resolution Sudhir Nanavati 5. Online Grading, Feedback and Announcement of President Results GLS University GLS University and on behalf of my staff members, we ensure a smooth educational journey during your programme tenure at GLS University. As one of the most respected and long-standing institutions in Gujarat, GLS University has taken its responsibility very seriously. From donating Rs. 51 lakhs to the CM’s Relief Fund, a comprehensive student benefit scheme/ scholarship for all deserving and needy students to reduce their financial NUMBERS DON’T LIE… Elective courses 6 Foundation Courses Core Management courses Annual Industrial Visits Workshops Seminars and Guest sessions Participation in external events and 170 prizes GLSBBA’s now proud professionals in two decades Annual events Corporate of various Tie-Up for job activities placement Internship Ares of Major Specialisation Years of expertise with 5 Minor in professional Specialisation mentoring Annual Research Projects WHAT MAKES US STAND APART?

STUDENT-CENTRIC APPROACH

ACCREDITATIONS AND LINKAGES ANNUAL INTERVENTIONS

STRONG BELIEF IN ONLINE AND PEOPLE, MIND AND SKILLS OFFLINE LIBRARY STUDENT CENTRIC ANNUAL ONLINE AND OFFLINE APPROACH INTERVENTIONS LIBRARY

1. Constructivist Learning 1. Live Environment Project 1. More than 7000 books 2. Outclass Research 2. Industrial Visits on Management 3. Student Research 3. Grand Research Project 2. 29 International, Publication – “Vivechana” 4. Annual National National and Online 4. Annual Magazine – Management Fest Journal subscription “Flames” “Image” 3. Subscribed Database – 5. Student Organized 5. Workshops And Questia Events Seminars 4. 39 Video Lectures 6. Student Management 6. Internship 5. More than 500 ebooks Clubs in CDs 6. Nlist and Inflibnet 7. Harvard Business Review 8. Institutional Digital Repository 9. 9 Magazines and Newspapers STRONG BELIEF IN PEOPLE, MIND AND SKILLS ACCREDITATIONS AND LINKAGES

PEOPLE • Environmental Sensinitivity • Workshop on Creating Manure From Vegetable Waste • Distribution of Bio-degradable Poly-carbonate Plastic Bags to Street Vendors UGC • Visit to Blind School Recognised Accredited Certified Course • Blood Donation Camp University • Associated With Tide NGO – To Teach Slum Kids • Cleanliness Drive • Workshop on Gender Equality

MIND • Workshop on Design Thinking Environment • Workshop on Creative Writing Senisitivity • Workshop on Argue To Understand • Workshop on Movie Appreciation • Business Intelligence Workshop

SKILLS • Workshop on Data Analytics • Workshop on Personality Development Lecture Series Workshop & Lecture IITGN • Session on Public Speaking and Presentation Skills on Social Media Series on Strategic Paid • Poster Making and Painting Workshop Management Internship • Research Methodology Workshop LEARNING OUTCOMES AT EACH YEAR OF THE PROGRAMME

The BBA course is designed with a vision to contribute to the societal enrichment through advanced curriculum, innovation and value augmentation. The motive of this course is to provide the students with a right blend of theoretical learning and an opportunity to witness how those & concepts are utilized in the practical environment.

YEAR CONCEPTS SKILLS VALUE Foundation of Business Management, Language and FY BBA Sensitivity Economic Environment, Business Computing Skills Mathematics Functional areas of Business, SY BBA Interpersonal and Organizational Behaviour, Business Respect Leadership Skills research methods Practical training, Business Implementation and Management Skills Analytical and Team TY BBA Ethics in specific specialization areas, Legal Building Skills and Strategic Environment for Business OVERVIEW OF THE COURSE STRUCTURE

CBCS: In order to bring itself at par with international universities, GLS University has adopted the Choice Based Credit System.

3 6 14

YEARS SEMESTERS CREDITS

• 30 - Core courses for management learning 3 - CAREER- MINOR • 6 - Foundation ORIENTED MAJOR SPECIALISATION AREAS courses for self- SPECIALISATIONS TO TO EXPLORE development CHOOSE FROM • Human Resource • 3 Major specialisation • Accounting and Management areas Finance • Entrepreneurship • 5 Unique minor • Marketing • Accounting and specialisation areas Management Finance • 24 - Skill oriented • International • Marketing elective courses Business Management • Opportunity to • International achieve dual degree Business with ACCA CORE COURSES

SEMESTER 1 SEMESTER 2 SEMESTER 3

• Fundamentals of • Introduction to • Introduction to Service Management International Business Marketing • Principles of Economics • Principles of Economics • Business Statistics (Micro) (Macro) • Managing People • General English • Fundamentals of • Production • Business Mathematics Marketing Management & • Basics of Financial • Elementary Statistics Industrial Exposure Accounting • Introduction to Financial • Managerial Economics • Fundamentals of Markets & Institutions • Subject Specialisation (1) Financial Management • Managers in Business

SEMESTER 4 SEMESTER 5 SEMESTER 6 • Essentials of Financial • Legal Aspects Of • Legal Aspects of Accounting and Cost Business - I Business - II Accounting • Indian Tax Structure • Strategic Management • Digital Marketing • Managerial • Operations Research • Psychology for Competencies and • Grand Project Managers Career Development • Subject Specialisation (5) • Intro. to Research • Research Methodology: • Subject Specialisation (6) Methodology Tools and Analysis • Entrepreneurship • Subject Specialisation (3) Process and Behaviour • Subject Specialisation (4) • Subject Specialisation (2) APPLIED LEARNING… BEYOND BOOKS…

FOUNDATION CHOICE OF ELECTIVE COURSES COURSES SKILL ORIENTED ENTREPRENEURSHIP ACCOUNTING COURSES AND FINANCE

Sem 1 Sem I Sem 3 Sem 3 IT Tools in Business Environment Leadership Influence Basics of Cost Sem 2 Management and Power Accounting Basics of Sem 2,3,4 Sem 4 Sem 5 Foreign Language I,II,III ( Creativity and Banking Theory Communication French) Innovation Practices and Personality Sem 2 Sem 5 Sem 6 Development Design Thinking Business Opportunity Financial Services Sem 3 Sem 2 Identification & Feasibility Interpersonal Indian Culture through Performing Arts Sem 6 Communication I Sem 2 Emotional Intelligence Sem 4 Gender Equality and Managerial Interpersonal Sem 3 Effectiveness HUMAN RESOURCE Communication II Still Photography and MANAGEMENT Movie making Sem 5 Sem 4 Sem 5 Analytical Vedic Mathematics Organizational Communication I Development INTERNATIONAL Sem 6 Sem 6 BUSINESS Talent Management Analytical Communication II Sem 3 Cross Culture MARKETING Management Sem 4 Sem 4 International Trade Laws B2B Marketing Sem 5 LAW Sem 5 Port and Shipping Retail Marketing Management Sem 2 Management Sem 6 Introduction to Law Sem 6 Global Strategic Sem 4 International Event Marketing Management Trade Laws SPECIALISATION AREA ACCOUNTING & FINANCE

CAREER PROSPECTS Finance specialization gives graduates plenty of career opportunities in areas of consulting, stock and commodity market, mutual fund houses, financial planning and wealth management, investment banking, assurance, compliance and insurance and many more .

FINANCE AND ACCOUNTING ROLES Financial Analyst, Risk Assurance Analyst, Fund Manager, Compliance Specialist, Audit Associate, Credit Analyst, Banking Roles and many more, besides this self employment is always an option.

A linkage with “Association of Chartered Certified Accountants” (ACCA) gives students a unique opportunity in being part of a strong ACCA network SUBJECTS

Sem 3 Sem 4 Sem 5 Sem 6 Accounting for Managers Management Accounting Corporate Finance I Corporate Finance II Security Analysis & Contemporary Issues in Portfolio Management Accounting & Finance

ELECTIVES

Sem 3 Sem 5 Sem 6 Basics of Cost Accounting Banking Theory & Practices Financial Services

PEDAGOGY STUDENTS SPEAK

• Modified Lectures The Syllabus for this specialization has • Questioning and Discussion been designed in such a way that it • Problem-Based Learning – Cases helped me in acquiring the knowledge • Group Learning – Teamwork and technical skills needed to analyze • Technology - Visual & Computer - accounting / finance and business Based Instruction problems. Personally, this degree • Fieldwork Accounting Internships has ameliorated my skill set and • Guest Lectures & Workshops competencies. • Visit Stock Exchange SAMEER SHAIKH, TY BBA

CERTIFIED WORKSHOP

EMBEDDED IN THE CURRICULUM • Workshop on Security Analysis • Workshop on Derivatives SPECIALISATION AREA DUAL DEGREE - BBA + ACCA (Accredited by Association of Chartered Certified Accountants, UK)

ABOUT - ACCA ACCA (the Association of Chartered Certified Accountants) established in 1904 is the global body for professional Accountants. It aims to offer business-relevant, first-choice qualifications to people who seek a rewarding career in accountancy, finance and management.

ACCA - THE GATEWAY TO SUCCESS! • Most sought after professional qualification • Over 600,000 students & members world-over • Global work opportunities as it is recognized in 178 countries EXCLUSIVE BENEFITS FOR GLS-BBA STUDENTS Applied Knowledge (Accounting and Finance Specialisation) A B M A EXPERIENCE • Being part of a strong ACCA network F A • International exposure in U - Accounting and Financial Management • EXEMPTION OF 6 SUBJECTS resulting into reduced cost of the course Applied Skills (O BS) ETHICS AND • Sessions for ACCA on the college C B L PROFESSIONAL campus P M SKILL MODULE • Delivery of lectures through trained T in-house faculties and coaches from F R ACCA A A F M ACCA D A ACCA WHY OPT FOR DUAL B UALIFIED DEGREE? finance qualification PROFESSIONAL ACCOUNT

• Globally Accepted Qualification for Strategic Careers in Accountancy, Finance & Professional**(O MS) Management Essentials • Globally recognized certification S B L S B R program that opens up career opportunities worldwide Optional (Pick Two) • Contemporary, wholesome and A F M A P M interdisciplinary course matrix A T • Judicious, relevant and context- A A A based pedagogical tools • State-of-the-art on campus facilities F rightly blended with a team of faculty members SPECIALISATION AREA MARKETING MANAGEMENT

CAREER PROSPECTS Students can choose this course to prepare themselves for careers in the corporate sector in marketing fields that range from key marketing account management, customer- relationship management, product management, advertising and sales, in a spectrum

MARKETING ROLES Sales Executive, Business Development Head, Product Marketing Manager, Marketing Communications Manager, Business Analyst, and many more. SUBJECTS

Sem 3 Sem 4 Sem 5 Sem 6 Consumer and Culture Integrated Marketing Sales and Distribution Consumer Relationship Theory Communications Management Management Product and Brand Marketing Perspectives Management

ELECTIVES

Sem 4 Sem 5 Sem 6 B2B Marketing Retail Marketing Management Event Marketing

PEDAGOGY STUDENTS SPEAK

• Classroom Discussion “We have been taught from • Experiential Learning the basics of marketing to wide • Case Method Approach perspectives of marketing such as • Guest Lectures rural marketing, retail marketing, • Video Clips sports marketing and many more • Management Games in just 3 years. Faculties are very • Academic Projects and Classroom helpful, supportive, motivating and exercises friendly which makes the learning an • Role Play easy task and way of their teaching • Workshops makes our course interesting by • Brand Quiz using various methods in the form of case studies, quizzes, expert lectures CERTIFIED WORKSHOP and various other methods” SAWAI CHANDAK , TY BBA EMBEDDED IN THE CURRICULUM • Workshop on Product and Brand Management • Workshop on Customer Relationship Management • Guerrilla Marketing Workshop • Digital Marketing Workshop SPECIALISATION AREA INTERNATIONAL BUSINESS

CAREER PROSPECTS This specialisation aims to prepare students to take up careers in the corporate and family businesses engaged in International Business operations. It equips the participants for working in a competitive global environment, enabling them to face confidently the pressures and challenges of the new millennium like issues that arise out of the integration of the Indian economy and businesses with the global environment, trends within international business for Indian corporate houses.

INTERNATIONAL BUSINESS ROLES Export Head, Import Head, International Relations Manager, International Marketing Research, Global Risk Manager SUBJECTS

Sem 3 Sem 4 Sem 5 Sem 6 International Marketing International Financial Export Import Procedures Management Management International HRM & Documentation International Supply Chain International Marketing & Logistics Management Research & Country Analysis

ELECTIVES

Sem 3 Sem 4 Sem 5 Sem 6 Cross Culture International Trade Laws Port and Shipping Global Strategic Management Management Management

PEDAGOGY STUDENTS SPEAK

• Classroom Teaching “A degree in international business • Case Study Analysis prepares you for a global, culturally • Guest Lectures diverse career, with opportunities • Video Clips spanning sectors and industries. • Academic Projects International business does not • Workshops always require you to be based • ICD Visit abroad, with most e-Commerce and digital businesses having an CERTIFIED WORKSHOP international client base.” ANJALI SINGH, TY C EMBEDDED IN THE CURRICULUM • Workshop on International Business SUPPORT BEYOND CLASSROOM

GLOBAL EXPERIENCE CERTIFIED WORKSHOPS & FOREIGN IMMERSION

INDUSTRY CONNECT MENTORSHIP FOR CAREER SUPPORT GLOBAL EXPERIENCE AND FOREIGN IMMERSION GLS UNIVERSITY HAS A UNIQUE TIE UP WITH

IMMERSION PROGRAMMES INTERNATIONAL PATHWAY FOR BBA STUDENTS The immersion will take place over about 21 days An opportunity to earn dual qualification from GLS University in USA / Canada / Australia / UK and would consist and from the Foreign University. of lectures with faculty and guest speakers, experiential and reflective exercises, group based 1. CALIFORNIA BAPTIST UNIVERSITY USA and independent assignments. 2 Years GLSBBA + 2 Years CBU, USA Degree From CBU After Completion Of 4 Years GLOBAL MBA 1 CURTIN UNIVERSITY, AUSTRALIA 2. CURTIN UNIVERSITY – AUSTRALIA Global MBA (2 years) 1 Year GLSBBA + 2 Years Curtin University, Australia Degree From Curtin University After Completion Of 3 Years 2. UNIVERSITY OF NEWCASTLE, AUSTRALIA Global MBA 3. NEW CASTLE UNIVERSITY – AUSTRALIA 1 Year GLSBBA + 2 Years Newcastle University, Australia 2 years in UON Degree From Newcastle University After Completion Of 3 Years OR Dual Degree 4. GEORGIAN COLLEGE, ONTARIO, CANADA 1 year in UON + 1 year in Montclaire, USA for Data 2 Years GLSBBA + 2 Years Georgian College, Canada Analytics After Completion Of 4 Years: Business Administration Advance Diploma (BADM) OR Business Administration –Human Resources Advance Diploma (BAHR)

5. LEEDS BECKETT UNIVERSITY, UNITED KINGDOM 2 Year GLSBBA + 2 Years Leeds Beckett, UK (1 year UG + 1 year MBA) Bachelors Degree : BA of Business & Management From Leeds Beckett After Completion Of 3 Years Masters Degree From Leeds Beckett After Completion Of 4 Years CERTIFIED WORKSHOPS INDUSTRY CONNECT • Performing Arts (Drama & Dance) INDUSTRIAL VISITS • Public Speaking & Presentation Skills • Workshop on Argue to Understand • Adani • Industry Analysis • Aegis Elevator • Research Methodology • Amul • Creative Writing • Alu Plast • MIS • Balaji Wafers • B-Plan • Galaxy Mica • Movie Appreciation • Gopal Namkeen • Business Intelligence Workshop • Havmor • Guerrilla Marketing Workshop • Container Corporation Of India • Digital Marketing • Jyoti Cnc • Entrepreneurship • Kabhi B Bakery • Personality Development • Neauation Technology Pvt. Ltd • Industrial Analysis • Accumax Lab Devices • Design Thinking and many more…. • Spectrum Johnson

INDUSTRY-INTERFACE EXPERT SESSIONS

• O.P Kohli • Sudhir Jain • Abraham Koshy • Bharat Dabholkar • Prahalad Kakar • Padmashree Laila Tyabji • Guruji Shri G Narayana • Pushpendra Kulshrestha • Dr. Amit Garg • Mayur Puri • Rj Vashishth • Sanjay Raval • Sanjeev Singhai • Srijan Pal Singh • Abhijeet Ganguly MENTORSHIP FOR CAREER SUPPORT

INTERNSHIPS

IIT GANDHINAGAR PLACEMENTS

1 year residential internship with Stipend 100% Assistance in Placement Average salary package range from 1.23 Lakhs p.a. to 3 lakhs p.a. START-UPS

In-depth subjects are designed to make entrepreneurs future ready, besides they opted to be incubated at

HIGHER STUDIES

Expert Sessions on “Career Prospects after BBA” LIFE AT GLSBBA

EVENTS

• Image – A National Level Management Fest • Shatranj – Talk series by experts on contemporary issues • Samvedna – Social Initiative • Environment sensitivity • Samvaad – Guest Lecture Series • Anvesh – An Inter-class Competition • Sports and Fitness • Student Run Clubs • Orientation • Fun Week • Garba • Farewell A GLIMPSE OF ACHIEVEMENTS

NATIONAL LEVEL • 1st prize in International Business Plan championship at IIM- Bangalore • First Runners up in three events at IIM Indore • First prize in Research Paper Competition organised by IICMSR Pune • Runner up Position in Article Writing Competition at IIM Udaipur. • Team GLSBBA won in case analysis, parliamentary debate and poster making at IIT Roorkee. • Won at AGROVON 2019, a National Level Management Fest organized by C.C.S National Institute Of Agricultural Marketing, Jaipur. STATE LEVEL • Won prizes in six events at Vishleshan Plus-2019, FOBA • Won three trophies, a rotating trophy and 1st prize individual trophy at HA College of Commerce • Won first prize in Build the Brand Event atChrist Institute of Management, Rajkot • Secured the best speaker prize at HL College of Commerce • Won prizes for Balance Sheet Crunching, CEO Challenge at SMPIC • Secured second position at Swami Vivekanand Elocution Competition • Won in four events at TRIFEST 2020 hosted by KS School of Business Management • Secured various prizes in five events at Economic FestFOC-SMPIC DISTINGUISHED ALUMNI

VIRAJ CHANDARANA Batch: 2008-11 Branch Head (J R Group, Ahmebabad) (Complete Logistics HEMAL SHAH Solutions Provider) (Batch 2015-18) Co-Founder (Lasary by the FMS Delhi, Working with Vivo Chandaranas) (Food start-up) “The college gave me a holistic understanding in “All faculty members are very supportive and acted as Marketing concepts both theoretical & practical.Owing our guardian angels whenever needed. Despite passing to the amazing culture of the college and the helpful & out 9 years back this friendly environment keeps pulling friendly faculty, I had a great learning experience at GLS” me back to college even today.”

ISHITA JOSHI BHARGAV PUROHIT Batch: 2011 – 14 (Batch 2004-07) Social Sector Advisory team at Lyricist/ Music composer/ PricewaterhouseCoopers Pvt. Screenwriter Ltd. (PwC India) “GLS BBA holds a special place in my life. I got ample “GLSIBA has played a very important role in my life. Not opportunities to showcase my talent in the field of my only because it has some of the best faculties and is choice and excel in area of my interest. I cannot forget known for academic excellence, but because GLSIBA that GLS has been my stepping stone. It has nurtured me has provided me various opportunities, both academic and helped me grow and infused me with positivity and and non-academic, that have groomed me into a sharp energy.” professional and more importantly, a better individual.”

SAMIKSHA YADAV Batch : 2016-19 Currently an active participant of Dance 5+ “GLSBBA- To me it was my second home where i spent 3 beautiful years exploring myself. It was never just about bookish knowledge but about practical experience, which helped me grow positively. I’m thankful to each and every person who helped me throughout this journey” ELIGIBILITY CRITERIA FOR FYBBA

The applicant must have 1. Passed the GSEB/CBSE/ICSE or its equivalent under the 10 + 2 pattern in Commerce or Science stream, with English and Mathematics /Physics/ Statistics/ Business Mathematics/ Accountancy

2. Obtained the following minimum aggregate marks Open category candidates : 45% Reserved category (SC/ST/SEBC) candidates : 40%

For any inquiry, please call Dr. Tejal Jani : 91-98799 83832 Dr. Himani Sardar : 91-75678 37370 Prof. Pooja Sharma : 91-96388 57857 Dr. Swati Modi : 91-94275 54173 A JOURNEY TO SELF-EXPLORATION BEGINS WITH US…

Faculty of Business Administration Formerly known as GLS (J.P. Shah) Institute of Business Administration (GLSBBA) GLS Campus, Opp. Law Garden, Ellisbridge, Ahmedabad 380006 Phone : 91-079-26468511 Email : [email protected] Website : www.glsiba.org